16 Innovative Discount Advertising Examples For E-commerce Businesses

As humans, do we ever settle for what is given to us? We strive to add our own elements to get what we feel is truly valuable and at the best possible bargain. Discounts are those subtle yet powerful nudges that drive people to think that their choices are justified. 

Let us uncover the exciting world of Discount Advertising in E-commerce and practical solutions to apply to your business.

What Is Discount Advertising?

Discount Marketing or Discount Advertising involves promoting your products or services through special offers, deals, or price reductions. It attracts potential customers who are looking for great deals. Customers who have a positive experience with your discounted products are more likely to become loyal patrons, returning to purchase at full price in the future. They may also spread positive word-of-mouth, attracting new customers who value both quality and affordability.

Why E-commerce Businesses Should Consider Discount Marketing and Its Benefits

There are multiple reasons why E-commerce businesses should implement Discount Marketing in their strategy. Here are the top 4:

  • Customer attraction
  • Sales boost
  • Brand awareness
  • Inventory management

Customer Attraction 

With discounts, you can attractively capture the attention of potential customers. After all, who does not like an enticing offer over products they want in a competitive market? When customers spot discounts, they are more inclined to visit your online store, explore your products, and make a purchase. It serves as a powerful magnet, drawing them towards your virtual doors.

Sales Boost 

The primary objective of any E-commerce business is to generate sales and increase revenue. Discount Advertising catalyzes achieving this goal. By offering attractive time-sensitive discounts, you create a sense of urgency and motivation for customers to make a purchase. This not only drives immediate sales but can also lead to repeat purchases and customer loyalty.

A perfect example for this would be BoAt, the D2C audio brand. Their strategic use of discounts, like the “BoAt Black Friday Sale” offering up to 50% off and the “BoAt Diwali Sale” with discounts up to 70%, led to substantial sales boosts of 200% and 300% respectively. 

Discount Advertising helps boost sales

Caption: BoAt regularly uses Discount Advertising strategies to boost its sales. 

Increased Brand Awareness 

Discount Advertising can help to increase brand awareness by getting your products in front of more people. When customers see your products at a discounted price, they’re more likely to remember your brand and consider buying from you in the future. Hence it is an excellent strategy for customer acquisition and retention. For new customers, a great offer can act as an introduction to your brand, encouraging them to give it a try. For existing customers, discounts can foster loyalty and incentivize them to continue their patronage, fostering a long-term relationship.

Inventory Management 

Discount Marketing can be a strategic tool for managing inventory. It allows businesses to clear excess stock, make room for new products, or capitalize on seasonal demands. By offering discounts on specific products or during specific periods, businesses can ensure efficient inventory turnover and maximize profitability.

Pro Tip: Use the Rule of 100 for Discount Marketing. For products priced above 100, display the discount with a rupee sign. For items below 100, use a percentage sign. This strategy maximizes the perceived value and appeal of the discount to customers based on your product prices.

Must Read: What is Minimum Order Quantity? 

7 Ways To Use Discount Advertising To Grow Sales

Now that we’ve established how a well-planned Discount Advertising strategy can supercharge your business, let’s explore some foolproof methods for implementing it effectively in your E-commerce venture.

Discount #1: Buy One, Get One (BOGO)

BOGO (Buy One, Get One) is a smart discount strategy that entices prospects to click the “Buy Now” button. With BOGO, customers can purchase two of your products at a higher price, essentially benefiting from a bundled discount. This promotional offer groups together multiple items at a reduced price, allowing customers to save money and gain added value compared to buying each item separately. BOGO is a beloved tactic in E-commerce as it boosts sales and helps clear out soon-to-expire inventory. 

Juicy Chemistry, an organic skincare brand, effectively targeted shoppers with BOGO (Buy One, Get One) discounts. They offered BOGO deals on categories like ‘serums’ and ‘customer favorites’.

Buy one get one discount advertising

Tips for planning a BOGO offer for E-commerce brands:

  • Optimize Product Selection: Choose complementary products to increase retention and attract new customers.
  • Timing is Everything: Strategically schedule your BOGO offer during peak seasons or events to maximize its impact.
  • Craft an Irresistible Promotion: Emphasize cost savings and create urgency with limited-time offers.
  • Transparent Communication: Clearly communicate the terms and conditions of the offer.
  • Multi-Channel Promotion: Utilize various marketing channels to reach a wider audience with visually appealing content.

Discount #2: Google My Business Offer Post

Google has become the go-to search engine for finding answers, making it essential for E-commerce businesses. Utilizing Google My Business (GMB) allows you to feature your business to potential customers and create connections through exciting offers. GMB updates quickly and reaches customers at the right time while offering the ability to update product offers for free.

Google my business post example

 

To publish an offer post on GMB, follow these specifications:

Image format: JPG or PNG

Aspect ratio: 4:3

Photo size: 1200px x 900px recommended (480px x 270px minimum), up to 5 MB each

Video specs: Minimum 720p resolution, up to 30 seconds long, and 75MB per video.

GMB offers are valuable for E-commerce because they capture attention and entice potential customers when they search for businesses like yours. 

Here’s how to use Google My Business posts to offer discounts:

  • Identify Your Target Audience and Offer: Put yourself in their shoes and consider special discounts, limited-time promotions, or value-added incentives that align with their needs.
  • Craft an Attention-Grabbing Headline: Create a concise and compelling headline that instantly communicates the value of your offer, like “20% off your first Clean & Natural Beauty Face Sheet!”
  • Provide Compelling Offer Details: Clearly state the offer, restrictions, and expiration date. Emphasize the value customers will receive, e.g., “Enhance your skin with clean beauty sheet serum and save 20% on your total bill. Offer valid until [expiration date].”
  • Utilize Engaging Visuals: Include high-quality product images or graphics that showcase your offer and align with your brand, creating desire and capturing attention. 
  • Add a Clear Call-to-Action: Prompt customers to take action with a clear call-to-action, such as visiting your business, making a purchase, or contacting you for more information. 

Discount #3: Flash Sales And Discounts

Research on flash sales is clear: they have helped several businesses and the e-commerce world grow significantly. According to research, Amazon made quick development in only 3 years of its dispatch due to happy deals.

Flash sales are like fireworks in the e-commerce world, lighting up the sky and capturing the attention of eager shoppers. By offering a limited-time, exclusive discount on select products, you create a sense of urgency and scarcity that drives customers into a buying frenzy. 

But here’s the secret sauce: Flash sales aren’t just about discounts; they’re about creating an experience. Craft compelling marketing messages, leverage social media to spread the word, and build anticipation leading up to the sale. Remember, timing is everything – choose a strategic moment to launch your flash sales, such as a holiday or a special event. 

Harness the psychology of scarcity and urgency to drive conversions. Emphasize the limited-time nature of the offer, highlighting the exclusivity and the fact that it won’t be available forever. By triggering a fear of missing out (FOMO), you can tap into customers’ natural inclination to act swiftly and seize a good deal.

Also, align your flash sale discount with your overall brand image and values. Maintain consistency in your messaging, visuals, and tone of voice to reinforce your brand identity. Whether you adopt a playful, luxurious, or minimalist approach, ensure that your discount aligns seamlessly with your brand personality and resonates with your target audience. Here is an example of ‘Flash Sale Campaign’ by Ajio 

 Flash sales and discount example

ProTip: Before launching your flash sale, double-check your inventory levels. Running out of products prematurely can lead to disappointment and negatively impact your brand’s reputation. Also, Prepare in advance to handle the surge in orders during the flash sale. Aim to ship products as quickly as possible, ideally within 24 hours. 

Must Read: 11 Smart Ways To Reduce Shipping Costs for E-commerce Brands

Discount #4: Lifestyle Discount

Lifestyle discounts are offered to customers based on their personal life choices. For example, a clothing brand might offer a discount to customers who are members of a gym, or a food delivery service might offer a discount to vegetarian customers.

Swiggy offers multiple discounts for people looking to eat healthy and guilt-free. 

Lifestyle discount example

D2C E-commerce founders offer lifestyle discounts for several reasons. Firstly, these discounts attract new customers who resonate with the brand’s lifestyle-oriented offerings. Secondly, such discounts foster customer loyalty by consistently providing savings on relevant products. Lastly, lifestyle discounts drive sales as customers are more inclined to make a purchase when a discount is available for their desired products.

Discount #5: First-Time Shopper Discounts 

In today’s competitive online marketplace, attracting new customers is paramount, and offering exclusive discounts to first-time shoppers is a highly effective strategy. These discounts create excitement and incentivize potential customers to make their initial purchase, increasing conversion rates and introducing them to the brand’s offerings. 

To enhance the impact of these discounts, you can establish clear terms and conditions, streamline the redemption process, and personalize the experience to foster a sense of value and encourage ongoing customer engagement. 

ProTip: You can use the rule of 100 discussed before to offer a percentage or value-based discount on your items. You can even apply for this promotion while the customer adds an item to their cart. 

For example, the semi-permanent hair colour brand Paradyes offers 10% off for first-time shoppers.

First time shoppers discount

Discount #6: Exit Intent Discount Offer

Targeting new and existing customers with discounts is important, but what about those who visit your website and leave without making a purchase? An exit intent discount offer can help convert these customers and prevent them from leaving. There are several ways to implement exit intent offers, such as offering newsletter subscriptions, interactive spin-the-wheel games, or limited-time discounts on abandoned carts. 

To maximize the effectiveness of your exit intent discount offer, create a compelling offer and consider personalization based on the visitor’s browsing behaviour or interests. For instance, if they showed interest in a particular product, offer a discount specifically for that item. 

Consider this cart discount offer. Not only is it strategically timed but the text encourages people to believe that the power of choice is with them and that purchasing the product will be a good choice. Here is an article on how you can use personalization to boost your online sales

Example of exit intent discount offer

Discount #7: Cashback Offers

Imagine this: you’re browsing online, unsure about making a purchase, when suddenly, you come across a cashback offer that promises to put money back in your pocket. It’s an irresistible deal that’s too good to pass up.

Cashback offers are designed to create a strong bond with customers, boosting repeat purchases. To create an exceptional cashback offer, make it stand out by offering cashback on specific products or categories, giving customers the chance to earn a percentage of their purchase back. This taps into the psychology of perceived value, motivating customers to make the leap and buy. 

Here’s an example of Paytm who offered a cashback of up to a hundred percent (!) and boosted both their sales and customer retention rate. They run regular cashback offers on several categories on their app and website.

Cashback discount offer example

Paytm regularly leverages cashback offers to boost their sales

Four Discount Advertising Examples To Create Brand Awareness

Discount #8: Pre-launch Discount Offers

When launching a new product or service, consider offering pre-launch discounts to generate buzz and anticipation. Exclusive access and discounted prices incentivize early adoption and create excitement. For example, a 15% discount on pre-orders for the latest watch can encourage customers to purchase in advance and build a loyal customer base. 

The mobile phone E-commerce industry excels in leveraging pre-launch offers. Here’s a snippet from RealMe’s latest smartphone series launch offer.

Prelaunch discount offer example

Discount #9: Referral Discounts

No marketing is better than through the people themselves. Harness the power of word-of-mouth marketing with a referral discount program. Encourage existing customers to refer your E-commerce store to friends and family, rewarding them with discounts on future purchases. This boosts brand visibility and cultivates customer loyalty. 

Earth Rhythm, for example, offers attractive discounts to customers who successfully refer a new customer.

Referral Discount Advertising example

Discount #10: Offer Discounts For A Review

Boost customer reviews and social proof by incentivizing feedback. Provide discounts or special offers to customers who write reviews, encouraging them to share positive experiences. Run social media giveaways where customers can receive discounts in exchange for sharing stories and posts on their personal pages. Leverage the influence of customer circles for effective referral marketing.

Discount #11: Leveraging Influencers With Discount Codes

Collaborate with industry influencers on social media, offering exclusive discount codes for them to share with their followers. This partnership expands your brand’s exposure and gains credibility through the influencer’s endorsement. Sunscoop, for example, teamed up with travel influencers to provide limited discounts, positioning their sunscreen as a must-have for travellers. By combining the influencers’ reach with a time-limited discount, this strategy drives traffic and boosts sales for your E-commerce store.

Offer discount codes for customers

Sunscoop collaborated with travel influencers on social media and offered limited-time coupons exclusively for the influencer’s audience.

Three Discount Advertising Examples To Encourage Repeat Purchase 

Discount #12: Offer Loyalty Program Discounts

Loyalty discounts can do wonders for a more decentralized E-commerce marketplace. Implement a loyalty program to reward and incentivize repeat purchases. Provide exclusive discounts, early access to sales, and special promotions to program members. By building an engaging loyalty program, you’ll cultivate a customer base that consistently returns, expands your brand’s reach, and becomes your greatest advocate. 

Innisfree, a renowned Korean skincare brand, excels in running an acclaimed loyalty program to maintain a high retention rate.

 Loyalty program discount example

ProTip: Unlock valuable customer data through your loyalty program! Analyze purchasing behaviour, preferences, and engagement to create detailed profiles. Personalize content, target ads, and plan sales strategies using this valuable information. Send tailored product recommendations and targeted emails that resonate with their interests. Your loyalty program is a goldmine of customer insights.

Discount #13: Offer Free Shipping And Returns

Free shipping and easy returns are crucial to minimize the drop-off rate in E-commerce. Shoppers are reluctant to pay high shipping costs, especially for small purchases. By providing free shipping and hassle-free returns, you eliminate barriers and enhance the shopping experience. 

Myntra, for instance, offers free shipping on orders above a specific value and waives convenience fees for first-time orders that don’t meet the minimum value.

free shipping and return example

Discount #14: Seasonal Discount Coupons And Vouchers

Boost repeat purchases with seasonal discount coupons or vouchers. During specific periods or events, such as festive seasons in India, offer discounts to customers for their next purchase. This incentivizes customers to shop again and seize the limited-time offer. Capitalize on other occasions too for launching discount campaigns. For instance, Nykaa hosts a monthly Pay Day sale, establishing a pattern among buyers to replenish their makeup stash each month.

VIDEO

https://www.instagram.com/reel/CtD8rWLt_D-/?igshid=NjZiM2M3MzIxNA==

Discount Advertising Examples to Recover Sales

Discount #15: Offer A Discount For Abandoned Cart Recovery

Reduce cart abandonment by offering discounts to customers who leave items in their carts. Send personalized emails or display pop-up messages when they return to your website, enticing them to complete their purchase with a discount incentive. 

Shapescale effectively uses countdown offers to motivate shoppers to proceed to checkout. They employ a clever replacement for ‘No’ and dynamically show shoppers the potential loss in real-time if they don’t seal the deal. We also have a few ready-to-use abandoned cart email templates for you

Abandoned cart discounts

Discount #16: Offer A Discount For Product Bundles

Boost sales and encourage customer exploration by offering product group discounts. Create appealing bundles that provide value and are priced lower than purchasing individual items. This strategy not only increases average order value but also entices customers to try different products from your store. Additionally, it helps manage inventory and clear out ageing stocks.

Take a cue from Earth Rhythm’s strategy, offering curated product groups for only Rs. 999. Shoppers see “3 products for 999” and think, “That’s just Rs. 333 per item, a better deal than buying them individually!”

Offer bundled discount

Best Practices to Follow While Strategizing Your Discount Marketing Campaign

Test Different Discount Strategies To Find The Perfect Fit:

Experiment with various discount offers like percentage-based discounts, dollar-off discounts, BOGO deals, or free gifts. Measure their impact on sales, customer engagement, and profitability to optimize your Discount Advertising campaigns.

Effectively Communicate Your Discount Offers:

Use email marketing, social media, website banners, and pop-up notifications to inform customers about your discounts. Craft compelling copy that highlights the benefits, creates urgency, and encourages action.

Create Exclusivity With Purchase Limits:

Set limits on the quantity of discounted items a customer can purchase to drive urgency and exclusivity. For example, offer a time-limited discount on a specific shoe model, but limit it to a maximum of two pairs per customer.

Leverage Unique Customer Moments:

Offer personalized discounts or gifts during birthdays, anniversaries, or milestones to deepen the customer-brand relationship and increase repeat purchases.

Strategically Place Discount Prompts:

Consider exit intent, emails, shopping cart prompts, and other placements based on your E-commerce platform and customer journey. Customize timing and placement to capture the attention of potential customers.

Pre-plan A Social Media Campaign:

Develop an engaging social media campaign with captivating visuals, compelling captions, and relevant hashtags. Generate excitement among followers by teasing upcoming discounts leading up to the event.

Align With Indian Cultural Events:

Tailor your discount strategies to seasonal and yearly sales events specific to India, such as Diwali, Holi, or Independence Day. Offer special discounts, limited-time promotions, or exclusive deals that resonate with Indian customers.

Here’s a social media campaign by an Indian E-commerce brand that stood out.

Mcaffeine, a popular coffee-based skincare brand decided to build up excitement for Holi. They released a series of creatives on their social media inviting people to a Holi party. 

How to use social media to promote offers

Next, they posted about skincare essentials from their range for Holi and finally released a giveaway offer.

social media giveaway example

Because of their campaign build-up, their giveaway post got more engagement than the preliminary reel. 

Discount Marketing: The Secret Weapon

By implementing these Discount Advertising strategies and following best practices, you can effectively create brand awareness, encourage repeat purchases, recover sales, and optimize your overall Discount Marketing campaigns. Remember to continuously analyze the performance of your discount offers, refine your strategies based on customer feedback and market trends, and always strive to provide value to your customers while achieving your business objectives. 

Looking to scale up? At ANS Commerce, we provide end-to-end E-commerce solutions to brands looking to enormously scale up. Book a demo today to explore how we can help you create impactful Discount Advertising campaigns.

Facebook Ads For E-commerce: 10 High Growth Strategies With Examples & Pro Tips

Did you know that Facebook and Instagram collectively have over 4 billion users worldwide? Yes, you read that right! To put this staggering number into perspective – the population of India and China when combined is around 3 billion! These social media giants have grown to such mammoth proportions that it’s impossible to imagine a world without them today. 

Facebook, particularly, has become a melting pot for E-commerce activities in recent times. Businesses of all sizes and verticals are vying for the attention of Facebook users and trying to convert them into customers.

But what differentiates the successful ones from the rest? Simple – effective utilization of Facebook Ads. These successful E-commerce businesses have adopted several innovative strategies that have helped them drive huge traffic to their online store. In this post, we will take a look at 10 such high-growth strategies and how to adopt them in your business.

Strategy #1: Use Custom And Lookalike Audiences To Acquire New Customers

Both Custom Audience and Lookalike Audience are Facebook features that allow you to target users with similar characteristics as your existing customers and followers. The difference between the two is that while Custom Audience is created based on people who already have a relationship with your E-commerce business, Lookalike Audience is created based on people who don’t know about your brand, but share characteristics with your ideal customers. 

Both these techniques are great to improve conversion as the users targeted using these techniques have a high propensity to purchase from your brand. 

How To Create A Lookalike Audience

  1. As a first step, go to Audiences, a module of Meta Ads Manager.
Facebook Audience screenshot

  1. Click on Create a Lookalike Audience
How to create lookalike audience on Facebook

 

  1. Choose your source.
  2. Choose the country/countries for your lookalike audience.
  3. Choose the desired audience size.
  4. Select Create Audience to start using your first set of lookalike audiences.

Best Practices To Follow While Creating And Using Lookalike Audience

  • When selecting your source audience, ensure that there is no audience overlap. This way, the same people will not end up seeing the same ad multiple times, resulting in a poor experience. 
  • Always pick high-quality sources for your lookalike audiences. For instance, you may be tempted to put every user who is on your email subscriber list. But this might not translate into sales as most of these people would not have even opened your email. Instead, using the list of people who took action (opened an email or clicked CTA) will give you better results.
  • It is recommended to have at least 1000 people in your Source Audience

Strategy #2: Use Meta Advantage + Catalog Ads (Formerly Known As Dynamic Product Ads)

For consumers, this ad format might look similar to other types of ads on Facebook. The actual difference lies in its creation. Instead of creating an ad for every single individual product, you create a template that will automatically populate images and product details. The products displayed will be based on users’ past actions. These ads use Facebook Pixel (will learn more about this in later sections) to track user activity and display corresponding products in the ad. 

Here’s what a Meta Advantage + Catalog ad looks like – 

Meta advantage + catalog ads

How To Set Up Meta Advantage + Catalog Ads

  1. Go to Ads Manager.
  1. Click on ‘+ Create’.
How to set up Meta advantage + catalog ads

  1. Pick your campaign objective.
adding campaign objective on facebook ads

  1. Depending on your campaign objective, you can select a catalog at the campaign or ad level. (Note: The catalog must be created separately in Facebook Commerce Manager. Check out the steps here)
  2. Fill out the remaining details such as budget and target audience.
  3. Publish the ad.

Best Practices To Follow While Creating And Managing Meta Advantage + Catalog Ads

  • Always double-check for errors in your Pixel and catalog. If either of them is incorrectly set up, it may prevent the products from being displayed.
  • Constantly update your catalog so that the ads do not display products that are out of stock.
  • Ensure that every product in your created catalog has a high-quality non-pixelated image so that users are not subjected to a poor experience. Here is our guide on E-commerce product photography that can help you get started with amazing images. 

Strategy #3: Run General Retargeting Campaigns For Users Who Visited Your Website

Retargeting campaigns enable you to reconnect with users who had previously interacted with your brand either on Facebook or some other website. For example, it could be someone who clicked on an ad on Instagram or followed your Facebook page. They are warm prospects and have a higher intent to purchase from you. Retargeting them via Facebook campaigns can easily convert them into your customers. 

Best Practices To Follow While Running Retargeting Campaigns

  • Add a discount or special offer in your retargeting campaign to sweeten the deal and reignite their interest in your brand.
  • Keep an eye on the ad frequency. Do not send too many Retargeting Ads in a short span as it will have a negative rather than positive effect. Here are more tips on targeting your customers on Facebook
  • Be creative with your Retargeting Campaigns. Try adding photos taken by shoppers or influencers using your product, videos demonstrating how a specific product works, etc. These are social proofs that can convince the users to take the final step in their purchase journey.

Strategy #4: Attract Competitors’ Customers Through Intent-based Targeting

Intent-based Targeting is the approach of finding out the specific intentions and interests of your target audience and creating relevant and personalized ads for them. A great way to implement this strategy is by gaining insights into your competitors’ customer base such as demographics and preferences. Facebook Audience Insights tool helps with this. It offers detailed insights about your competitors’ customers, using which you can create buyer personas and build Facebook Ad Campaigns for them. 

Best Practices To Follow While Attracting Competitors’ Customers

  • Follow your competitors’ Facebook pages and engage with their content. You will start seeing their ads on your feed. Click the three dots in the upper-right corner of the ad and select ‘Why Am I Seeing This Ad?’ This will give you reasons why you are seeing the ad. In this, you can spot demographic targeting details like age, language, and location. 
  • Create a lookalike audience based on your competitors’ customer base. This will enable you to connect with new people who are likely to be interested in your products.
  • In your ads, highlight the unique value proposition of your products and how they address the specific pain points of your competitors’ customers. 

Strategy #5: Upsell To Your Existing Customers

Upselling is all about encouraging your existing customers to consider an upgraded version of a  product for better profitability. For example, encouraging a customer to purchase an iPhone 14 when they own an iPhone 7. 

Facebook Ads are one of the best ways to target such users thanks to their personalization capabilities. You can run automated Facebook upselling campaigns for customers based on their past interactions. You can leverage the data you have on their preferences, purchase history, or browsing behavior to create more tailored and relevant upselling offerings. 

Best Practices To Follow While Upselling To Your Existing Customers

  • Ensure that your upgrade is relevant to the customer’s present needs. Try to understand their wants before making a recommendation. 
  • Do not try to upsell a product that is above and beyond their budget as it can lead to a lost sale. Always offer a small upgrade. Your customers are not going to pay 2X even if you offer a much bigger feature set.
  • Do not offer too many upsell options as you will end up scaring your buyer from the upsell and the original sale.

Strategy #6: Target Cart Abandonment With Facebook Ads

Cart abandonment has been a plaguing issue for E-commerce businesses for several years now. According to a study by Baymard Institute, the average cart abandonment rate hovers around 70% even today. The most effective way to counter cart abandonment is by using Facebook ads. All you need to do is leverage different features of Facebook that help in retargeting users. 

For instance, you can create Custom Audience based on users who have abandoned their carts. Use it to create tailored ads that address the specific needs and motivations of the target audience. 

You can also employ Dynamic Ads to showcase the exact products that users abandoned. Along with it, add relevant information such as prices and descriptions so that it will reignite interest and encourage users to return to their cart and complete the purchase.

Best Practices To Follow While Creating And Managing Cart Abandonment Ads

  • Incorporate social proof and user-generated content into your ads to instill trust and credibility, increasing the chances of conversion.
  • Craft compelling ad copy and visuals that remind users of the items they left behind, addressing any concerns or hesitations they may have had during their initial visit.
  • Test different timing settings to find the optimal amount of time that you need to give between cart abandonment and displaying an ad. Also, find an optimal frequency for showing the ad without frustrating the end users. Displaying an ad 17-20 times within a month is ideal.

Must Read: 17 Best Abandoned Cart Email Examples With Key Takeaways (+Free Templates)

Strategy #7: Install The Conversion Tracking Pixel

If you are using Facebook Ads to market your online store, it is strongly recommended that you install the conversion tracking pixel. Pixel is a data-gathering tool that tracks ad performance, helps in optimizing them, and enables remarketing to visitors who have taken some action on your website. It is simply a piece of code that needs to be placed on your E-commerce store. 

For example, a user spots one of your product’s Facebook ads on their news feed and clicks on it to visit the product page. However, they do not take any action and leave the website. The next time they visit Facebook, they will be greeted with a tailored advertisement for the same product reminding them about their unfinished shopping journey. This is the Facebook Pixel at play!

How To Install The Facebook Pixel?

One prerequisite before you install Facebook Pixel is to have a website. Once you have created it, follow the below steps – 

How to install Facebook pixel

  • Click Connect.
  • Enter a name for your pixel and click Create pixel. This will create a new ID that you can view in Events Manager. 
steps to add pixel on Facebook ads

  • Enter your website URL to check for easy partner integration setup options and click Check.
  • If a partner integration is available to you, you’ll see it on the screen. Click Next and follow the onscreen instructions to set up your pixel and events through your partner’s website.
  • If you do not have a partner integration, you’ll have the option to set up the Conversions API yourself using the personalized instructions or send the instructions to a developer. 

Strategy #8: Utilize Facebook Multi-Product Ads

Facebook’s Multi-product Ads help you showcase multiple products within a single ad unit. Each product can have its own image and description. The goal of these ads is to drive traffic to your website and improve your conversion rates. For example, if you own an online fashion store, you can display the 3 top-selling shirts in this ad. Interestingly, many businesses use this ad format not only to display multiple products but also to tell a story or provide more details about a product through images from different angles. Here is an example of a Multi-product Ad – 

Facebook multi product ad examples

Best Practices While Creating Facebook Multi-product Ads

  • Always place your most important or attractive image in the first and second positions. Because in the desktop version of the ad, only the first two images will be displayed initially while in the mobile version, only the first image will be shown.
  • Ensure that your ad looks great as a whole and not just individually. Try using similar or complementary colors across all the images. 
  • Combine Multi-product Ads with custom audiences to reap its complete benefits. With this union, you can easily retarget people who didn’t make a purchase with similar products.

Must Read: 11 Ready-to-Use Facebook Ads Templates to Boost E-commerce Sales

Strategy #9: Use Facebook Video Ads

People love videos, particularly Facebook users. These stats prove this – 

  • Over 1.25 billion users viewed videos on Facebook Watch, Facebook’s in-house video streaming service. 
  • Facebook users gaze 5 times longer at video than at static content.
  • Over 140 billion Reels get played across Facebook and Instagram every day.

For marketers and advertisers, this could mean only one thing – use this trend (love for videos) to attract visitors to your E-commerce website. And the best way to do it is via Facebook Video Ads. 

Facebook Video Ads are ad placements that enable you to promote your brand or products via engaging videos. They provide a great opportunity to convey your brand’s message in a more engaging way. With the help of appealing visuals, audio, and various storytelling elements, you can create compelling narratives that can attract your potential customers. 

Based on their placement, there are different types of Facebook Video Ads – 

  • In-feed Video Ads appear when a user scrolls down their news feed.
Facebook Video ad example

  • In-stream Video Ads are mobile-only ads that appear in the middle of another video after 60 seconds of main video content. 
  • Marketplace Video Ads appear when a user is browsing through Facebook Marketplace.
Marketplace Facebook Ads

  • Stories Video Ads appear in the Facebook stories section as full-screen, vertical content. 
  • Watch Feed Video Ads appear on Facebook Watch Feed among other organic videos.
Watch Feed Video Ads on Facebook

 

Best Practices While Creating Facebook Video Ads

  • Always create Video Ads that work without sound. Oftentimes, people listen to videos in areas where they cannot switch on sound. 
  • Prefer creating vertical videos that are suitable for mobiles. Most modern users use their smartphones to view Facebook.
  • Make your videos short (less than 15 seconds) so that users will always watch till the end. 
  • Put your most compelling part of the message at the very beginning of the video to grab the attention of the users. 
  • Follow the design guidelines proposed by Facebook while creating Video ds. 

Strategy#10: Use Facebook Automated Rule

Facebook’s automated rules can automatically check your Ad Campaigns on a preset schedule. It can either send notifications or make changes to the campaigns according to the action set by you in the rule. For every rule, you select the criteria that trigger the rule, the action that the rule takes on the ad, and the Ad Campaign to which the rule has to be applied. A rule can be based on an ad, an adset, or at the campaign level, but not a combination of different levels. You just have to create a separate rule if you want to target a different level.

Some of the things you can do using an automated rule are – 

  • Pause a low-performing ad when it hits a specific metric
  • Increase your ad budget when you garner a certain number of clicks.
  • Increase your bid if your total daily spend is below a certain amount
  • Increase your budget based on return on ad spend (ROAS)
  • Turn off a specific campaign on a particular day of the week.

How To Create A Facebook Automated Rule

  1. Go to Ads Manager.
  2. Select the box next to an Ad Campaign or the ad to which you would like to apply the rule.
  3. Select Create a new rule from the Rules dropdown.
How to create Facebook automated rule

  1. Pick a rule type according to your need and click Next.
  2. In case you picked a Custom rule, enter the Rule name, the campaign to which the rule needs to be applied, conditions, action, and other parameters such as time range and schedule. You can adjust the Time range and Schedule.
Adding custom rule on Facebook ads

  1. Confirm the type of Notification you want to receive and add Subscribers to your rule so that they can receive notifications. 
  2. Select Create.

More Facebook Ad Tips You Should Know

Besides the above 10 tips, here are a few more essential tips you can follow to master the art of Facebook Advertising – 

  • Facebook constantly comes up with new ways to showcase ads. So keep a watch on new tools and features that get introduced in the Ads Manager. More importantly, make sure to take advantage of it straight away.
  • Always set budget caps in your campaigns. It will protect you from unwanted ad spend. Also, it will help you in scaling your ads without impacting profits.
  • You do not need huge budgets for running a successful Facebook ad. It is more important to optimize the campaign and maximize the output of the existing one.
  • Always have a clear goal for your Facebook campaign. It could be increasing brand awareness, selling a product, or even creating an account. More importantly, there must be a simple call to action, encouraging users to take action toward this goal. 
  • Try including numbers in your ads. If you are showcasing a product, highlight how much it costs. If you are offering a discount, highlight how much the discount percentage is. Here are some examples of best Facebook Ad Campaigns to get you started. 

How To Track Your Facebook Ad Funnel and Identify Problems?

Your Facebook Ad Funnel can be riddled with challenges and your ad campaigns can often run into performance issues. The key question is how do you identify problems and how do you know it’s time to refresh your E-commerce Facebook Ads? Thankfully there are a few techniques and tools you can use for this. Here are they – 

Charts in Ad Manager: Once you click on View Charts against a campaign in Facebook Ads Manager, you will be able to view some basic information about your campaign such as CPM, Viewing Frequency, Reach, etc. all of which can help identify delivery and cost issues. 

Charts in Ads Manager

Reports in Ad Manager: This feature gives you a more in-depth analysis of cost and performance metrics. To access reports, click on the Reports button in the upper-right corner of the Ads Manager screen. Upon clicking Custom Report and changing the view to Trend, you can easily identify ad fatigue. For instance, you can spot issues in the form of reducing clicks/conversions. 

Reports in Ads Manager

Ads Manager Rules: These are nothing but the automated rules which we discussed previously. All you need to do is set cost or performance thresholds, which will give you automatic notifications when the Ad Campaigns reach those points. 

How To Choose The Right Budget For Facebook Ads?

A simple thumb rule when it comes to Facebook Ads is – start small. Avoid spending too much on your initial campaigns. Create small-scale campaigns and collect data on how your ads are performing. Focus primarily on metrics like Cost Per Click, Cost Per Mille, Cost Per Action, etc. for every ad. Use this data as your guide to determining the ideal budget for your future Facebook ads. An ideal starting point would be ₹300-400 per day. See how your results are faring for 2-3 weeks given the overall context of your ad campaign.  From there, you can scale your ad budget. 

And you must also consider your goals while determining the budget. Based on that you can develop a strategy of how you want to distribute your ad budget over campaigns or Ad Sets. For example, if your goal is a higher ROAS (Return On Ad Spend), then you must distribute more of your ad budget to those ads that will drive conversions. 

About ANS Commerce

ANS Commerce is India’s leading E-commerce service provider that empowers businesses of all sizes to streamline their operations including their marketing efforts. ANS Commerce offers end-to-end solutions, from performance marketing to warehouse management. 

Our expertise in performance marketing can help you build targeted and engaging campaigns across Facebook to drive brand awareness, improve conversions, and maximize ROI. 

With ANS Commerce as your trusted partner, you can unlock the full potential of your online store and achieve sustainable growth in today’s competitive landscape. To know more about ANS Commerce, book a demo now.

How To Leverage Mobile Advertising To 10X Your Sales?

Numbers don’t lie – By 2024, the number of smartphone users in India is expected to reach 1.07 billion. People have started relying on mobile phones for everything– be it shopping or entertainment. And that’s precisely why E-commerce businesses should embrace Mobile Advertising. Today, it’s the easiest way to reach your customers and deliver personalized marketing messages to them. But not all businesses succeed in Mobile Advertising, mainly because they fail to adapt and optimize their strategies to navigate the competitive Mobile Advertising landscape.

To help you succeed, we will deep dive into the world of Mobile Advertising, go through its basics and look into some of the best examples of Mobile Advertising in recent times. 

What Is Mobile Advertising? 

Any type of advertising delivered on a smartphone or tablet can be considered Mobile Advertising. These advertisements can appear on social media apps, games, mobile websites, or even video streaming platforms. 

Mobile Advertising should be an integral part of your marketing strategy because mobile users are active on their phones throughout the day. In fact, three in every five people across India spend five hours or more on their smartphones every day. So it’s a missed opportunity to not target them on the device they use extensively. 

Mobile Advertising Vs Mobile Marketing 

Mobile Advertising is often interchangeably used with mobile marketing. However, they are two different terms with two different meanings. Mobile Marketing is more of an umbrella term that includes Mobile Advertising as one of its core components. 

Mobile Marketing typically involves gathering customer data, analyzing the collected data, and using it to share personalized messages with customers. The medium used to communicate these messages to customers is called Mobile Advertising. 

Basics Of Mobile Advertising

Understanding the basics of Mobile Advertising is crucial for advertisers looking to harness its full potential. So let us quickly go through some common terminologies used in the Mobile Advertising ecosystem and also the different types of platforms used to run mobile ads.

Terminologies To Know 

  1. Ad Impressions: Total number of times a mobile ad is displayed to the user.
  1. Click-through Rate: The percentage of users who click on a mobile ad after viewing it. Dividing the number of clicks by the number of impressions will give you CTR.
  1. Cost per Click: It is the amount an advertiser pays for every click on the mobile ad.
  1. Cost per Install: It is the amount an advertiser pays for every App installation of the mobile app resulting from an ad campaign.
  1. Cost per Action (CPA): It is the amount an advertiser pays for every action, such as order placement or account creation, resulting from a mobile ad campaign.
  1. CPM: It stands for Cost Per Mille and is the total amount an advertiser has to pay per mille (1000) impressions
  1. A/B Testing:  It is the process where you test different variations of a Mobile Advertising campaign and determine which performs better.
  1. Retargeting:  These are those ad campaigns that target people who have previously visited your mobile website or app. In this, you share personalized ads to encourage users to re-engage or re-install the app,
  1. Ad Campaign: Ad campaigns are a collection of advertisements that revolve around a single message. 
  1. Ad Network: They are the intermediaries between ad publishers and advertisers. In other words, it is a platform where advertisers can buy ad space.

Platform 

Mobile Advertising involves two different types of platforms to reach and engage with your audiences. They are:

Mobile Web 

These ads are displayed on websites accessed via a mobile device’s browser. They can include static imagery, video, rich media, text content, and more. More importantly, these ads must be adaptable to a wide range of devices, browsers, and operating systems.

In App

These ads are displayed within mobile applications. In-app ads can be easily tailored based on the app’s content and layout. Ad creators using this format can benefit from the immersive nature of the app, resulting in higher user engagement.

Why E-commerce Brands Should Focus On Mobile Advertising? 

Besides the surge in the number of mobile users today, there are several compelling reasons why E-commerce brands should focus on Mobile Advertising. Here are the top ones – 

Instant Engagement

With smartphones being constantly within reach, users can instantly access your ads and take immediate action. You can include interactive elements such as clickable buttons (click-to-call or click-to-message) on your mobile ads, allowing users to directly connect with you and make purchases in real time. 

Cost-Effectiveness

Mobile ads are cheaper than other traditional forms of advertisements such as print or television ads. The high competition in the Mobile Advertising market and the lower production cost of mobile ads are two main reasons why mobile ads are cheaper when compared to other forms of ads. And most Mobile Advertising platforms offer several self-serving advertising options(ad creation, ad publishing, ad management, etc.) with flexible budgeting. This enables you to allocate your ad spend according to your specific needs and scale campaigns as desired. 

Increase Sales With Geofencing

It’s very easy to target customers in Mobile Advertising due to geofencing. You can build a virtual boundary around your company’s location to promote your products to individuals in that area. In other words, you only reach those people who want to see your ad and are most likely to purchase from you.

Geofencing works based on GPS and several other radio frequency identifiers. Your geofencing campaigns will give you better insights into your local population’s demographics which you can leverage to personalize your messaging to resonate with your potential customers. Ultimately, you will drive better sales for your business. 

How Much Does Mobile Device Advertising Cost?

The cost of Mobile Advertising can hugely vary and depends on several factors. It could be the ad format, the platform used, the objectives of the campaign, or the competitiveness of the advertising market. But the good news is India is one of the most affordable countries for running mobile ads. According to research, a banner ad costs only $0.50 to $1 while the CPM (Cost Per Mille) rates of a video ad hovers between $5 to $7. However, this is a ballpark figure and can vary based on industries. 

Types Of Mobile Advertising

Mobile advertisements come in different formats, with each of them having its own share of advantages and disadvantages. Here are the 6 common types of mobile advertisements – 

Banner Advertising

A banner ad is one of the most common types of mobile ads you can see. It is a small rectangular image with text ingrained in it. It can be usually found at the top or bottom of the screen. These ads are affordable, easy to create, and supported on most devices. And the best part – these ads do not interrupt the user experience. However, the chances of wrong clicks are quite high in this ad type. 

Best Practices In Banner Advertising

  • Most people will not spend more than a second looking at your banner ad. So the copy should be easily digestible. It should highlight only the most crucial aspects of your campaign.
  • Keep your headlines short and make sure it passes the ‘Highway Test.’ For example, can a driver passing through the highway at 60 mph be able to read your headline on a passing billboard. 
  • Keep the CTA short and concise. It should not be more than two words. 
  • Have a logo of your brand in every banner ad you create for easy brand recall.

Video Advertising

Video advertising uses video content and elements such as sound, visuals, and animation, to engage viewers. These ads are usually short commercials promoting the brand or different products. Video ads are gaining immense popularity because people spend a substantial amount of time watching videos today. This is a great opportunity that you must take advantage of. However, producing video ads can be costly and time-consuming despite the availability of several video creation platforms today. 

Best Practices In Video Advertising

  • Ensure that the video ad is short and not more than 15 seconds. Use effective sounds and background music to keep your audience engaged. 
  • Since most people hold their phones vertically, pick a vertical or square aspect ratio for your mobile ads. The most common ratio used is Use 4:5.
  • Since many people watch videos without sound, make sure to use text and captions whenever possible. 

Interstitial Advertising

Interstitial ads are full-screen ads that appear between content transitions. For instance, they could appear when launching an app or navigating between different screens on an app. These ads are particularly known for their “immersiveness” as they crop up at a crucial time of the user journey.  Since they occupy the whole screen, the user is pushed to take action. He could either proceed with the CTA or close the ad. On the flip side, these ads can be quite annoying as they interrupt the user experience big time. 

Best Practices In Interstitial Advertising

  • Ensure that the ads appear at the natural start and stop points within the app. It should complement the user experience and natural flow of the app.
  • Ensure that the users can easily use the interstitial ad exit button. It must not be camouflaged by other objects on the screen. 
  • The ads must load quickly. The last thing you want is for the user to wait for your ad to load. So always ensure that the images used are optimized in terms of file size. 

Pop-up Advertising 

Pop-up ads appear in the same window or a separate window or tab but display over the page you are currently in. They are triggered by specific user actions or after a particular time interval. Like interstitial ads, these ads demand action from the users as it completely covers the present content. These ads have garnered mixed reactions from people due to their intrusive nature. Advertisers have also shifted to less intrusive ads to avoid negative experiences. And many web browsers of today come with in-built pop-up blockers, which prevent pop-up ads from coming up. 

Best Practices In Pop-up Advertising

  • Format the pop-up ads for all the devices on which they will be viewed. An unformatted pop-up ad will cover the entire screen, sometimes hiding the close button, and affecting user experience. 
  • Do not run pop-up ads on those pages you wish to rank organically. Google will penalize all those ads with poor UX and pop-up ads are one of the biggest culprits to hamper UX.
  • Ensure that the pop-up ad is triggered only after the user has interacted on your website, it could be scrolling up or down or visiting several pages. You have a better chance to encourage these users to take the desired action this way.

Native Advertising

These ads do not feel like your typical advertisements. They belong to the app or page the users are on and create an organic promotional experience. These ads could comprise images, texts, or even videos. Native ads are the least intrusive ads available today and can attract clicks without compromising on the user experience. However, you need to be careful while creating such ads. If these ads are not distinguishable as sponsored content, your users may be misled or confused about the information they are consuming. This can result in a loss of trust in the long run. 

Best Practices In Native Advertising

  • All the design elements of the native ad must align with your app. Use similar fonts, colors, and styles.
  • You must indicate the ads as ads. Include cues like badges or sponsored tags to help users identify them as ads. 
  • Do not forget to include a call to action such as Install, Shop Now, Get Started, or Learn More.

Geo-targeting Advertising

These ads allow you to customize ad content based on the user’s location. They utilize the mobile phone’s GPS capabilities to deliver highly relevant ads such as localized offers or specific messages when the users are in a particular area. These ads can also offer information about your physical stores and drive footfall to them.

Best Practices In Geo-targeting Advertising

  • Do not forget to exclude certain areas that are unlikely to generate a positive ROI for your ad spend. 
  • Before running the ads, look at the search history of your users. This will help you create more targeted ads.
  • Include location-specific keywords in your ads for better targeting. 

10 Mobile Advertising Examples From E-commerce Brands 

Let’s now discover some creative ways in which E-commerce brands have harnessed the full potential of Mobile Advertising- 

1) Fire Bolt

mobile ads example by online store

Fire-Boltt, an emerging player in the wearable technology market, recently rolled out an interstitial mobile ad to generate buzz around its upcoming product launch—the Quantum Luxury Smartwatch. The campaign smartly tapped into the wide user base of a popular news app, Inshorts, and placed the ad on their users’ news feeds. The ad was seamlessly integrated into the user journey and received maximum exposure by targeting tech-savvy individuals who rely on Inshorts for their daily technology news consumption. 

2) Puma

 Mobile ads example by Puma

 

Puma, the global sports brand, implemented a mobile ad campaign on the Playo app, a platform for booking sporting facilities. Upon logging into this app, users were greeted with a popup ad that showcased an attractive offer from Puma for all Playo users. When users clicked on the CTA, they were directed to the Puma mobile website where they could explore Puma’s vast catalog and purchase products at a discounted rate. This campaign aligned the Playo users’ passion for sports with Puma’s growing brand image in the sports industry to drive sales for both brands. 

3) Instamart

Mobile ads example by Instamart

This is one classic example of a native mobile ad. This advertisement from Swiggy Instamart, an online grocery platform, effortlessly blends into the layout and content of the popular newspaper app Times of India. The ad utilized one of the spaces reserved for articles and showcased a discount as a part of its latest campaign. Upon clicking the ad, the user was taken to the Instamart app for making purchases. 

4) Mama Earth

Mobile ads example by Mamaearth

Mama Earth, a brand known for its natural and organic personal care products, launched a banner ad campaign on the Flipkart mobile app. This banner features a catchy slogan about one of their products along with an attractive discount for Flipkart users. The placement of this banner on the home page of the app is extremely strategic as Flipkart is one of the largest E-commerce platforms in India with thousands of users accessing its app on a daily basis. The banner has the potential to reach a vast audience driving traffic to that product page and increasing brand awareness.

5) Apple

Mobile ads example by Apple

Apple’s ad campaign focused on one of its flagship product’s data privacy capabilities. The ad was in the form of a video that played on the free plan of Spotify, a widely used music streaming platform. By displaying this ad on Spotify, Apple received great visibility and reach. Spotify’s vast user base enabled this campaign to target a diverse audience, particularly those looking to purchase a new phone with advanced privacy features.

6) Pant Project

Mobile ads example by Pant Project

Pant Project, an Indian apparel brand with a focus on custom-made clothing, has created a video ad campaign for its cargo collection. This ad runs on YouTube’s mobile app and instantly captures the attention of users through stunning visuals and enticing background music. The ad also features memorable captions to ensure that it can be viewed even without music being switched on. There is also a crisp CTA that directs users to the brand’s website directly from the app. 

7) Ugaoo

Mobile ads example by Ugaoo

Ugaoo, the home gardening store created an image ad for the Instagram app. This ad showcased the brand’s unique collection of plants to capture the attention of plant enthusiasts casually scrolling through their Instagram feeds. Using the Instagram app for this campaign is a smart move as the users of Instagrammers tend to be highly engaged and active. They not only scroll through their feeds and explore content but also interact with posts through likes, comments, and shares. This level of engagement is much needed for a relatively new and growing brand like Ugaoo.

8) Ajio 

Mobile ads example by Ajio

Ajio, an online fashion retailer, created a WhatsApp ad campaign to promote its weekend sale. The brand leveraged the widespread usage and convenience of WhatsApp to engage with customers. This is an example of a retargeting ad that re-engages users who had previously interacted with the brand. This ad doesn’t have an active CTA and is mainly used to drive users to their physical store and improve brand recall. 

9) Juicy Chemistry

Mobile ads example by Juicy Chemistry

Juicy Chemistry, a renowned organic skincare brand, created an ad campaign on the Facebook mobile app. Facebook, often known for its visually driven content, is a great platform for a brand that revolves around beauty. The ad captures the instant attention of users, thanks to the stunning video shot of a product, showcasing the brand’s commitment to quality and eco-friendliness. Checkout types of facebook ads E-commerce brands can use

10) Pampers

Mobile Advertising example by E-commerce brand

Pampers, a well-received brand in the baby care industry, crafted a unique and eye-catchy Mobile Advertising campaign to showcase their recent recognition. It successfully leveraged the popularity of Firstcry, another renowned name in the baby care industry, and strategically integrated its campaign with the app. When the user closes the Firstcry app, a visually appealing pop-up emerges that has a prominent mention of this award. This approach offered maximum visibility for Pampers by capitalizing on an action that most users will take on the Firstcry app.

Conclusion 

And that’s a wrap! The examples highlighted in this post showcase some of the most innovative approaches you can witness in the world of Mobile Advertising. Use them as an inspiration and as a starting point while running mobile ads for your own business. 

As the competition in the E-commerce space grows, brands are faced with the critical challenge of handling multiple aspects of their business. This is where ANS Commerce steps in. We are an E-commerce technology company offering end-to-end support to Indian and foreign brands planning to launch their online store in India. To know more about how we can help scale your E-commerce business, book a free demo now. 

11 Facebook Ads Templates to Boost E-commerce Sales

In today’s digital landscape, social media goes beyond connecting users. It acts as a dynamic platform where brands can interact with their target market, building meaningful connections and boosting sales. Facebook dominates social media as one of the most crucial mediums for advertising due to its large user base covering a wide demographic. 

Facebook advertisements have increased sales for several brands by promoting new products and special offers. However, creating an advertisement from scratch takes time as it requires careful consideration of many different elements. In such situations, choosing the best Facebook ad templates can be a true gem. Using Facebook Ad Templates makes it easier to design a campaign with greater coherence.

This blog will guide you through the best practices for setting up profitable Facebook Advertisements for E-commerce. 

Let’s dive in.

Understanding Facebook Ad Formats

Understanding the key benefits of each format and how to adapt it to target audiences can greatly improve ad performance and engagement on the platform. Here are some of the best Facebook ad formats that you can use:

Single Image Ad Format

Facebook single image ad format

Single-image ads are a particularly powerful advertising format for driving traffic to your websites. They can display a particular product or draw attention to its essential qualities. Single-image ads work well when you have a visually appealing image that can grab attention and effectively communicate your message. There are three image ad types: desktop feed, mobile feed, and right-column feed. The resolution and aspect ratios of these image formats are different. 

Recommended Ad Specs for Desktop Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1.91:1 to 1:1 
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Link description: 30 characters

Recommended Ad Specs for Mobile Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1.91:1 to 1:1 
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters
  • Aspect Ratio Tolerance : 3%
  • Min Width and Height: 600px by 600px
  • Max File Size: 30 MB

Recommended Ad Specs for Right Column Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 
  • Headline: 40 characters
  • Min Width and Height: 254 px by 133 px
  • Max File Size: 30 MB

Note: Avoid adding text to images due to the small image size.

Single-Image Ads are appropriate for a variety of marketing goals, like promoting brand recognition, promoting certain deals, or highlighting new arrivals. This ad format is especially helpful for products like apparel, accessories, or electronics that can be adequately represented by a single image.

Carousel Ad Format

Facebook carousel Ad example

The Carousel Ad Format combines up to 10 images or videos into a single ad. This format gives you more room to present your products and tell a story. Carousel Advertisements are suitable to present a collection or series, a product catalog, or a sequential brand story. This ad format is effective for fashion brands, home decor, travel destinations, and any product line with multiple options.

Recommended Ad Specs for Carousel Image and Video 

  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 
  • Headline: Up to 32 characters
  • Primary Text Up to 125 characters
  • Link Description: Up to 18 characters
  • Min 2 and Max 10 number of cards
  • Landing Page URL is Required

Image Specs 

  • File Type: jpg or png
  • Max File Size: 30 MB

Video Specs

  • File type: MP4, MOV or GIF
  • Max File Size: 4GB
  • Video duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

You can also add a CTA button to each card with a link.

Video Ad Format

Facebook video ad example

A single video is used in this type of Facebook Ad to market your brand or its products. In a short period, video ads are the best option to convey your message to your audience. It can be in the form of short videos or GIFs. As they may effectively tell compelling stories, demonstrate things in use, or trigger emotions, videos for advertisements have a higher potential for engagement. 

This format is appropriate for various marketing goals, including promoting brand awareness, highlighting product characteristics, publishing client testimonials, or increasing conversion rates. Video ads are effective in domains like beauty, fitness, food, and technology, where visual narrative and demonstration play a crucial role.

Recommended Ad Specs for Video 

  • File type: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters
  • Min Width and Height: 120px by 120px
  • Max File Size: 4GB
  • Video Duration: 1 second to 241 minutes

Collection Ad Format

Facebook collection ad example

A grid of product photos is combined with an eye-catching cover image or video in Collection Ads. Users who tap the advertisement are led to a fully immersive experience right away where they can browse a variety of products. Collection Advertising is especially useful for promoting a product catalog, promoting sales for particular collections or product categories, or promoting product discovery. Collection Ads work for lifestyle products, home decor, fashion brands, and any E-commerce company with a broad selection of products.

Collection Ads include a cover image or video in addition to three separate product photos that are all the same size. Your videos and images can be up to 4 GB and 3 MB, respectively, with a resolution of 1080 by 1080 and a 1:1 picture ratio.

Recommended Ad Specs for Collection 

  • Image File type: .jpg or .png
  • Video File Type: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 
  • Image Max File Size: 30 MB
  • Video Max File Size: 4GB
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL is required

Slideshow Ad Format

Facebook slideshow ad example

Slideshow Ads are an engaging ad format that shows off several photos or videos in a seamless sequence. This ad format is similar to Video Ads. The only distinction is that the Slideshow Ad consists of 2–15 images and play-like videos. This ad provides a chance to develop aesthetically engaging storylines, emphasize product features, or visually communicate a message. Slideshow Ads are helpful when video assets are not easily accessible.

Recommended Ad Specs for Slideshow

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 16:9 or 1:1
  • Text Overlay: Up to 30 characters
  • No. of images: 2-15

Story Ad Format

Alt text: Facebook story ad example

Facebook Story Ads are similar to Instagram Stories. These ads are often full-screen vertical visuals—either photos or videos. Story Ads help businesses communicate and engage with their audience. 

Users can only view your stories for a short period as their visibility expires after 24 hours. Compared to other ad formats, these ads provide a more engaging, user-friendly experience. 

Recommended Ad Specs for Stories

For Facebook Image Stories

  • File Type: jpg or png
  • Image Ratio: 9:16
  • Resolution: At least 1080 x 1080 px
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Max file size: 30 MB
  • Min Width: 500px
  • Aspect Ratio Tolerance: 1%

For Facebook Video Stories

  • File Type: MP4,MOV or GIF
  • Image Ratio: 9:16
  • Resolution: At least 1080 x 1080 px
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Max file size: 4 GB
  • Min Width: 500px
  • Aspect Ratio Tolerance: 1%
  • Video Duration: 1 second to 2 minutes

Anatomy of a Good Facebook Ad

There are no hard-and-fast rules for creating a Facebook advertisement that performs effectively. However, there are 5 crucial elements that hold the potential to generate a strong return on ad spend (ROAS). 

Perfect Facebook ad breakdown

Primary Text: Primary text also known as post text. It appears right above your images or videos in the ad. You can use up to 125 characters in your primary text.  

Quick Tips

  • Create clear and concise primary text to grab your user’s attention. 
  • Focus on highlighting your product’s unique selling points.
  •  Include expressions or words that convey a sense of urgency. 
  • Add links to your website or landing page to your primary text to improve web traffic. 

Creative: Creatives on the ad are the icing on the cake. It includes images or videos that pique the interest of your users. Using video creatives is a great way to increase engagement and CTR. When adding videos, you should think about their length, quality, and compatibility with your advertising goals.

Quick Tips 

  • Use eye-catching high-quality creatives. 
  • Choose images that appeal to your targeted audience that fits in with your brand identity. 
  • You can use a minimum image size of 1080×1080 pixels.
  • Use mobile-friendly creatives.
  • Try out a few creative variations to figure out which works best for your audience.
  • Make sure the videos and images load quickly and are optimized for mobile viewing.

Headline:  A headline is a brief description of what you’re delivering. A headline must be simple and attention-grabbing as compared to your primary text. Outstanding headlines incorporate creativity, need, and CTAs into a single line of text. Thus, the purpose of headlines is to attract users’ attention and compel them to click on your advertisement. 

Quick Tips 

  • Highlight your unique selling point on your headline.
  • Your headline should be single-line text as you can only use up to 40 characters. 
  • Use language that relates to your user’s needs, desires, or pain points. 

Description: A description is a piece of content that is only offered in a few ad types. It allows you to provide more specific information about your offer or product. Your description sits right under your headline. 

Quick Tips 

  • Proofread your description before publishing.
  • Use wording that encourages them to click, sign up, or interact with your business.
  • Avoid using technical or industry-specific jargon and keep the description simple and effortless to understand.

Call-to-action (CTA): Call-to-action buttons are the most important element of a Facebook Ad. CTA buttons help your user to land on a specific site that you aim for. Facebook provides different options for the Call-to-action button. These include Sign Up, Call Now, Shop Now, Book Now, Subscribe, Download, and many more. It’s crucial to keep in mind that CTA buttons should be linked to websites that always function. 

Quick Tips

  • You cannot customize your call-to-action button.
  • Choose a CTA button that supports the objective of your campaign. 

Facebook Ad Templates

Using Facebook Ad Templates will simplify the overall process of a campaign that tells your brand’s story, promotes your products, and solidifies your brand identity. 

Explore some of the top-notch Facebook Ad Templates below, designed to enhance your advertising efforts:

Facebook Ad Template #1: Establish Brand Awareness

Video ads are the best option to increase awareness of your brand. A compelling and entertaining video helps to represent your brand and everything it stands for. It can capture and engage audiences through high-quality visuals and content that sits right above your video ads. Facebook’s massive user base makes it the perfect platform for reaching a wide audience and enhancing brand awareness. Video advertising has a larger reach and engagement rate, enabling you to reach a wider audience with your brand message.

For instance, Flipkart, an Indian E-commerce brand, uses Video Ad Formats to tell stories about its brands, products, offers, and discounts. They create a lasting impression by showing their products, deals, and brand vibrantly and interestingly. The best part of their video ads is that Flipkart effectively uses stories, images, and music to stir up emotions, highlight the benefits to the customer, and express their value proposition.

Establish brand awareness with Facebook ads

Facebook Ad Template #2 Drive Traffic To Your Site 

Carousel Ads provide a way to showcase your brand or product from multiple perspectives. It’s an effective format for creating a dynamic visual storyline that will captivate your audience. Not only can you display a product, but you can also guide your users through a step-by-step process, all within a single ad unit. 

While some customers enjoy a quick and easy shopping experience, many customers visit other stores to explore a wider variety of product options. Understanding these diverse shopping preferences, you can attract customers through carousel ads by displaying 2–10 images in a single ad. Users can easily move from the carousel to the product page for more information or complete their purchase after selecting certain products from it.

This is exactly what Nykaa did to increase traffic to its website. Nykaa is a popular beauty brand that offers different beauty and cosmetic products. It uses carousel ads to display its products as well as provide step-by-step guidelines for skincare regimens or makeup application methods. Further, it provides a seamless shopping experience for its customers.

Use Facebook ads to drive website traffic

Facebook Ad Template #3 Increase Product Catalog Sales

Facebook template to improve product sales

Facebook users get swamped with so many products every day that, at times, they want someone else to choose for them. You may save your audience some time by curating a set of products that will help them make an easier decision. 

You can group similar products into a collection ad to create an engaging in-app experience that provides smooth surfing and additional information. These eye-catching Collection Ads increase website traffic and give you the option to target prospective buyers who have already shown interest in your products.

Facebook Ad Template #4 Increase Mobile App Installs

One of the easiest strategies to promote mobile app installs is to create advertising that is optimized for mobile users. The secret to creating attractive ads is to show your app being used in settings that people can relate to. Your ad needs to immediately get the attention of mobile users who are lazily scrolling through their newsfeeds.

Facebook provides an option to retarget your audience that showed interest in your app but has not yet downloaded it. Additionally, create lookalike audiences based on your current user base to locate new users with similar attributes and interests. You can use clear and concise post text with engaging images or video content to attract your users to download your app. Checkout our blog on product photography to learn the tips and tricks of attention grabbing photos. 

Facebook Ad template to increase app install

Facebook Ad Template #5 Promote Your Event And Increase Footfall

Facebook Ad template to promote events

Using Facebook Advertisements to spread the word about the event increases your users’ participation. These advertisements pique interest among potential customers by featuring program details for upcoming events. Event ads may induce a fear of missing out (FOMO) effect by highlighting the distinctiveness of your event’s whereabouts. 

Additionally, they make it easier for attendees to show their interest with just a quick scan by highlighting facts like the program details, time, and location. Thus, Facebook Event Ads help brands become more visible and widely recognized among their audiences, thereby improving brand recognition.

Facebook Ad Template #6 Collect Leads With Sign-Ups

Flipkart ad template to collect leads

Sign-up Lead Generation Ads are the best way for businesses to increase their consumer base and obtain data. E-commerce brands can learn more about their customers’ interests and behavioural patterns by collecting important data through lead ads. Further, data can be used to customize and segment marketing strategies, which leads to better product ideas, offers, and customer engagement. 

Offering rewards for submitting a product survey is one of the crucial strategies to engage your leads after the completion of the sign-up process. Designing an ad that not only conveys your business’s goals but also highlights the benefits for your customers is crucial if you want to generate more leads.

Facebook Ad Template #7 Offer Discounts To Boost Sales 

Facebook ad template for discount promotion

Image or video ads that highlight the discount offers, as shown in the examples above, are effective in boosting sales of your products. This Ad Format not only encourages repeat buyers but also attracts a new customer base. 

Your satisfied customers are more likely to share their purchase experiences with others. As a result, recommendations and referrals can circulate, luring in new customers without additional marketing costs.

Facebook Ad Template #8 Increase Post Engagement 

Facebook ad template to increase engagement

Your Facebook post engagement includes likes, comments, shares, video views, etc. To increase your post engagement, you can add images, videos, memes, giveaways, discounts, and many more. You may encourage people to click through your ads by creating captivating headlines that provoke interest. The engaging headlines grab readers’ attention and tempt them to click on your post. 

For instance: Starbucks India campaign featuring a trans model has caused a stir among social media users worldwide. “The two-minute ad, titled “#ItStartsWithYourName,” depicts a Hindi-speaking family meeting at a Starbucks to reconcile a father’s strained relationship with his trans daughter.” The ad has received millions of internet views, and responses. Many South Asians claimed the portrayal touched close to life and represents a significant advancement for the young Indian LGBTQ community. The main initiative of this ad is to support the trans community.

Facebook Ad Template #9 Drive Traffic To Your Store Location

Facebook Ad template to drive store traffic

A successful strategy for encouraging your potential customers to visit a physical store is geo-targeting using Facebook Ads. Your customers will locate you easily if you add a CTA like “Get Directions”, “Visit Our New Outlet”, Visit Our Store”, “Visit Us”, etc.

For instance, Starbucks India attracted customers to visit their store by promoting a contest that asked them to “click and share memorable and exciting in-store moments”. Further, you can also promote your new store location by providing discounts and offers that are only available to customers who visit your physical stores.

Facebook Ad Template #10  Recover An Abandoned Cart

Facebook Ad template to recover abandoned cart

E-commerce brands can recover their lost sales and increase conversion rates by using Facebook Ads to find abandoned carts. Businesses can reach out to customers who have abandoned their shopping carts and entice them to finish their orders using Facebook ads. 

The dynamic Product Ad Template is used for abandoned cart ads, which suggest that a potential consumer will once again see an item they previously added to their basket. As shown in the example, Bunaai has used abandoned card ads with discount offers. Discounts and deals are the best ways to remind your customers of the products they left behind.

Facebook Ad Template #11 Increase Awareness About A New Product Launch

Facebook Ad template to build awareness

It might be daunting to introduce a new feature or product. The launch may not live up to your expectations if your audience doesn’t strongly support you. Facebook ads provide different ad options to create buzz about your new product. 

Further, Facebook’s targeting features help you create custom or lookalike audiences to reach more potential buyers who share the same characteristics as your current customer base. Carousel Ads, Image Ads, and Video Ads are the best Facebook Template Ads to announce your product launch. You can make 5-second sneak peek videos with compelling ad copy to excite your audience.

Download Ready To Use Facebook Ad Template

Looking for Facebook Ad Templates for your business? We’ve got you covered.

Whether you’re promoting a new product, launching a special offer, or simply aiming to increase brand awareness, our templates provide the perfect starting point.

Download our ready-to-use templates and unleash the power of Facebook Advertising to grow your business. Get started today and make your Facebook Ads shine!

Best Practices for Using Facebook Ads

Although Facebook Ads provide users with an enormous reach, your ability to succeed with them greatly depends on the strategies you apply. Consider the following best practices:

Selecting Audience

When it comes to Facebook Ads, quality is more important than quantity. Product Advertisements are used to point a specific audience to a company’s physical or online storefronts. Businesses may improve visibility and generate conversions while using Facebook Ads strategically by employing the right filters, which will ultimately increase business performance.

Best Practices

  • Define your target audience based on factors like behaviour, interest, age, location, etc
  • Use custom audiences to target particular demographics based on information about your current customers, website traffic, or activity on your Facebook Page.
  • Create lookalike audiences to expand your reach.

Visual Content

The Facebook algorithm prioritizes visual content. Using visual content is an effective way to boost user engagement. When including videos, consider their duration, quality, and effectiveness for your advertising objectives. The advantage of visual ads is, it has a high chance that your audience will remember and recall them.

Best Practices

  • Use high-quality visuals and simpler content.
  •  Highlight the key features and benefits of your product.
  • Video ads that provide tutorials to use products have a high chance of being noticed.
  • Use Carousel Ads to display similar products.

Call To Action 

An advertisement without call-to-action looks quite off. A Facebook Ad’s call-to-action buttons are its most crucial component. CTA buttons direct users to the website you want them to visit. For the Call-to-Action button, Facebook offers multiple options.

Best Practices

  • Use call-to-action buttons that align with your objective. For instance, if you want your customers to visit your store, use CTA buttons like Get Direction or Visit Us.
  • Offer discounts and deals or free shipping options to motivate your users to click on your CTA button.
  • Perform A/B testing to compare the effectiveness of various CTAs, and then change your strategy accordingly.

Landing Page 

Designing an effective advertisement with a powerful call to action is a great achievement since it encourages customers to click. Even if your advertisement is great, it will be useless if it lands your customers in the wrong direction. Therefore, it is crucial to make sure you fulfil the promise provided in the advertisement. 

If you’re offering a discount, land users on a special page that details the offer. If you’ve given them the option to learn more, direct them to a page that provides details of your product or service. The advertisement should match the content of the landing page for a seamless user experience that improves engagement and raises conversion rates.

Best Practices

  • Optimize your landing page.
  • Create eye-catching content on your page.
  • Use high-quality images or video that highlights the operation of your product or services. 

Tracking Pixel 

A tracking pixel must be installed to track and evaluate user interaction with your website and Facebook Ads. You can learn a lot about how many people are interacting with your online presence by setting a tracking pixel in place. It gives you the ability to keep track of activities like page visits, sales, sign-ups, and more, giving you a thorough picture of user behaviour. Follow these simple steps to set up your Facebook Pixel.

  • Navigate to the “Events Manager” section and click on click on “Connect Data Sources”.
  • Select the “Facebook Pixel” option, then give your pixel a name. 
  • Click the “Create a Pixel” button and you’ll see the pixel code snippet.
  • Paste the pixel code in the header of your website. You’ll be able to track your users’ activity and ad campaigns. 

Give A Boost To Your Facebook Ads Campaign With ANS Commerce

Businesses advertise to remind customers of their presence in the market. Facebook ads provide an avenue for promoting products or services that customers might find necessary. With the help of Facebook Ad Templates, one can quickly create a new ad, allowing content creators to spend less time on different ad formats and focus on creating quality content.

However, the overall process of developing and managing Facebook Ads might take a lot of time. In situations like these, working with a reputable E-commerce growth partner like ANS Commerce can be extremely beneficial. 

A Flipkart group company, ANS Commerce is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands! 

From creating your online store, running profitable performance marketing campaigns, and managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth! 
To know how ANS Commerce can help you expand your brand in India, book a free consultation with our expert today.

How E-commerce Brands are Using Meme Advertising to Grow (Practical Insights & Tips)

E-commerce brands are looking for creative and innovative ways to reach their target audience as social media continues to dominate the digital landscape. As a part of the marketing approach, Meme Advertising is one unique strategy that has evolved to expand an E-commerce business in this competitive market. 

Meme Marketing helps a brand communicate with its customers. That’s why many brands use humorous memes to promote their products and services. If you’re interested in incorporating memes into your marketing strategy but don’t know where to start, we’re here to help. 

In this blog, we’ll provide practical insights and tips on how E-commerce brands can use Meme Advertising to grow their business. Read along!

What Is Meme Advertising?

Meme Advertising is the art of leveraging well-known memes, photos, videos, and GIFs to produce humorous content that connects to a brand’s target audience. It’s a lighthearted, subtle method to engage and build relationships with your potential customers. Many E-commerce brands like Myntra, Zomato, Netflix, Flipkart, etc., are taking advantage of this trend by creating memes for their promotional activities. 

Meme Advertising is an indispensable tool for all marketers due to its high shareability, minimal effort, and cost-effectiveness. The main idea behind using memes is to increase brand awareness, user engagement, and sales. However, brands need to incorporate memes with prudence, ensuring the content is non-offensive to the audience. 

How is Meme Advertising Used In Marketing?

Meme Marketing is used in social media posts, video campaigns, or digital ads to generate brand awareness and persuade users to click. It provides an intriguing and engaging approach to social media marketing. Meme Advertising can be used to announce special offers, deals, and promotions. Memes today have a specific impact in the digital age. Their ability to communicate ideas, emotions, and situations is what makes them so unique. It’s understandable that brands want a piece of this pie considering its popularity in this competitive market.

For Instance, have a look at how Zomato has been using Meme Marketing in their social media

Zomato Meme Advertising examples

  

As memes still rule most of our social media platforms, Zomato has successfully used Meme Marketing to its benefit. From comparing an individual’s trait to non-living objects, Zomato has relatable memes for all. It posts humorous content that entertains viewers and encourages them to place orders at the same time.

Why Do E-commerce Brands Use Meme Advertising? 

Meme Advertising is beneficial as it offers a distinctive approach for brands to highlight their products and services while taking advantage of the latest trends. Here are some of the benefits of using Meme Advertising for E-commerce brands:

Meme Advertising Helps Connect With Your Audience

Meme Advertising is created in response to current events or cultural metaphors. It helps brands identify the best way to connect with their audience. You need to create relatable content so that your audience can easily feel connected. Memes are used to communicate with your audience through humour which builds connection and trust. Here’s an example:

 

How Brand Factory used Meme Advertising to connect with audience

A while ago, the brand factory posted meme content to inform their users of Xchange Offers. The brand factory used Meme Marketingfor its promotional activities.  

Brand factory used meme to promote their sales

Brand Factory not only uses memes to announce special offers and discounts but also uses memes to show its users excitement after extending the date for deals.  Brand Factory’s discounts and deals help the brand connect with the potential audience. Also, using such a Meme Marketing strategy can let your customer grab the best deal without having a second thought. 

Humanizes Your Brand

Customers will connect more closely to your brand if you humanize it. How? Your brand will come off as more personal and human if you actively engage with your audience through meme-related discussions. Sharing relatable videos can provide a sense of humanization as it provides a personal touch. In addition, show your desire to engage your audience rather than merely trying to sell, ultimately helping you achieve your marketing goals sooner.

Flipkart Meme Marketing example gives personality to the brand

Flipkart is one good example of successfully creating video memes that humanize a brand. Flipkart created a playlist for your package, starting a journey from finding the correct address to delivering the package on time. They choose a relatable Bollywood song that expresses your situation after placing an order to wait till the delivery of your products. 

Meme Advertising Helps To Increase Engagement In Social Media

Absolutely! Memes have an excellent record for boosting social media engagement. When your audience relates to your meme content, it is highly shareable. The possibility of social media engagement is high, which expands your brand to many new audiences. Memes often last for a short period thus, if you create content that taps into current events can go viral in no time. Boosting traction and your brand value ultimately.

Zomato uses Meme Marketing to increase engagement in social media

Creating memes that invite your audience to participate in the comment section increases your social media engagement. This is exactly what Zomato did. Here, they posted content with a caption asking their users to reply with the funniest comment.  This post got more than 8K likes followed by 1K funny comments. Zomato also created similar posts in collaboration with different brands to engage their audience. 

Meme Advertising Ignite Customer’s Emotions

Meme Advertising has the power to provoke your customer’s emotions. Customers are surprised or intrigued when they see a meme that gives a new perspective,  relates to popular culture, or catches them off guard. They feel validated and more empathic when they encounter a meme that addresses their problematic areas. For instance: 

Flipkart Meme Marketing example to connect with customers

Flipkart shared the most relatable memes for shopaholics. This meme is a visual representation of impulsive buyers ordering way more than they actually expected. 

8 Best Meme Advertising Example From E-commerce Brands (with Protips/Lessons)

Are you curious about meme-winning brands? Let’s dive into some of the most popular E-commerce brands that have used Meme Advertising successfully.

Nykaa Used Meme MarketingTo Promote Pink Summer Sales  

Nykaa’s Pink Summer Sales was a great success. Once the deals and discounts were announced Nykaa’s customers related their Pink Summer Sale with some of the amazing images. For this particular event, Nykaa asked their customers to share memes rather than posting them themselves. This took their Meme Marketing Campaign to the next level and they even posted User-Generated memes on their social media. 

Nykaa Meme Marketing example

Nykaa used user generated memes to boost engagement

Protip: What’s effective about Nykaa’s Pink Summer Sale meme is that it helped the brand to build a connection with its target audience. Their Meme Marketing strategy turned their social media users into buyers. This shows that User-Generated Content can be beneficial for brands to gain users’ trust.

Flipkart Promoted Big Billion Day Sale With Meme Advertising

Flipkart is one of the most popular E-commerce platforms in India. As a marketing plan, Flipkart collaborates with Bollywood celebrities to increase sales and boost brand awareness. Flipkart Meme Marketing was on point when they started the #UpgradeTohBantaHai campaign on the occasion of “big billion days”. Flipkart and Memechat created an online-offline meme strategy that engaged more than 1 million users.

Their online campaign reached the right audience which helped them generate 28,500 memes in just one week, with a social media reach of over 10 million before the campaign and 13 million thereafter. As an offline campaign, they spread memes via 500 autos in Bengaluru. 

Flipkart uses Meme Marketing on offline media

Further, Flipkart uses relatable funny memes that have helped them gain a number of followers.

Flipkart Meme Marketing example

Lesson Here:  Flipkarts #UpgradeTohBantaHai campaign shows that Meme Marketing can be used for both online and offline campaigns. It shows how targeting the right audience helps the brand to perform aggressively. Flipkart shares relatable meme content now and then to engage with its customers. 

Sugar Cosmetic Uses Meme MarketingTo Improve Engagement

Sugar Cosmetic also hopped into creating Meme Advertising relating it to the most popular Indian sitcom “Sarabhai vs Sarabhai”. Sugar Cosmetic has effectively used Meme Marketing to produce beauty-related contents that attract younger audiences.  They create readable content with high-quality visuals that easily appeal to their audience. 

Sugar Cosmetic’s Meme Marketing example

Pro Tip: Add a logo to your original memes to ensure that your brand is represented regardless of how extensively your content is shared. 

Earth Rhythm Uses Memes As Social Media Strategy 

Earth Rhythm is an Indian brand that produces safe and secure skincare products. It creates captivating content that positions Earth Rhythm as the trustworthy and smart skincare option. They shared a relatable video that depicts how an individual feels after using Earth Rhythm products. 

Earth Rhythm Meme Marketing example

Regardless of how saturated the cosmetic market is, Earth Rhythm is thriving in the market with its memes and is constantly gaining several new followers. The quality product they provide has gained the trust and support of their buyers nevertheless. 

Pro Tip: Your audience is more inclined to connect with, share, and recognize your brand when they see a meme that speaks to them. Always try to add a touch of personalization to your meme strategy.

Myntra Promoted Their Reward Program Via Meme

Myntra is one of the most popular E-commerce platforms for fashion and lifestyle in India. Myntra creates inside jokes related to its royalty program created to reward and engage loyal customers. Myntra Insider provides users to earn and redeem insider points. 

Myntra Insider Meme Marketing example

Myntra creates memes that mention the benefits of using Myntra Insider. Additionally, they expand on this concept in the caption by highlighting ‘become an insider today.’ 

Pro Tip: Promoting different programs through memes can be a great way to create a buzz about them. This will make your audience curious to dive into other royalty programs that you offer. 

Nestle’s Famous Reality Vs Expectation Meme

Nestle’s reality vs expectation marketing strategy attempts to match consumers’ expectations with the real experience. They came up with this idea during Covid-19 Lockdown when people were experimenting with different day-to-day activities. 

Nescafe Meme Marketing example

 

This post was more relatable when most of us were baking and cooking for the first time. But most of us failed on our first attempt. 

Nescafe Meme Marketing example

     

Additionally, Nestle teamed up with RVCJ Media, to promote Nescafe coffee for the campaign that featured brand ambassador Disha Patani. The campaign reached more than 6.4 million people. 

Pro Tip: Showing reality through memes is healthy. It provides a sense of care

toward your audience. Further, collaborating with other meme platforms or brand ambassadors can increase your social media engagement and overall online marketing significantly. 

Swiggy The King Of Meme Marketing

Swiggy circulated memes about food that encapsulated happiness, cravings, and actual events connected to food delivery. Swiggy is able to develop a humorous and relatable brand identity by implementing meme marketing. Swiggy’s Vadapav meme created a storm on social media. 

Swiggy Meme MarketingExample

Swiggy created a one-liner video meme that went viral in no time. They posted a video showing a different version of the famous street food “Vada Pav” with the music from the hit Bollywood movie Kabir Singh.  Reacting to the reel, this meme has over 1.9 million views and more than 7,000 comments. 

Swiggy Meme MarketingExample

Further, Swiggy is also famous for creating meme videos in collaboration with different social media influencers. Recently, it collaborated with one of the influencers, where he mimics how Cricketers accept Swiggy orders. 

Pro Tip: Adding video memes to your marketing strategy is a great way to reach your audience. Make sure to use high-quality visuals and readable content. 

Zomato The Queen Of Meme Advertising

Zomato goes above and beyond to provide unique meme posts. Zomato’s Meme Marketing strategy perfectly combines humour, uniqueness, and accuracy. It created a buzz in the marketing industry with its intelligent Meme Marketing. 

Zomato Meme MarketingExample

Zomato combines popular memes that depict animals in funny and relevant situations. Zomato’s marketing strategy is an excellent example of how businesses can develop a strong brand identity by connecting with their audience through humour.

Zomato Meme MarketingExample

Zomato shared memes with animal images multiple times. Zomato’s caption says it all when they posted another meme saying ‘comment section made us do part 2’.  Zomato has built a brand and persona using clever one-liners and amusing food-related memes helping it engage with its intended audience.

Lesson Here: Using similar meme content is not harmful. Make sure you use it after analyzing how it worked in the first place. 

Despite the fact everything has gone digital and social media now plays a significant role in business advertisements. The traditional approaches are still in prominence. Advertising through hoardings was one of the traditional approaches earlier. 

Zomato Meme MarketingExample

The most popular line from the well-known Bollywood movie “Maa Tujhe Salaam” was posted by Zomato and Blinkit with a twist. They shared a picture of two billboards with the statement “Doodh Mangoge, Doodh Denge” and “ Kheer Mangoge, Kheer Denge” on Instagram. Many other brands like Netflix India, Jeevansathi, Housing.com, Tide, etc., participated in the bandwagon after seeing their entertaining conversation and edited a hoarding of their own to promote themselves. It shows the healthy competition among the brands. 

Viral Meme MarketingExample

  

Meme MarketingTips You Should Follow 

Meme Marketing is a proven strategy for building relationships and perhaps increasing the popularity of a brand. Here are some of the Meme Marketing tips for your brand:

  • Understand your target audience before throwing a random meme post
  • Stay up-to-date with current events and meme formats
  • Avoid attempting to modify the meme’s meaning. Not all popular memes work for every brand
  • Do not be offensive
  • Create meme content that is simple to grasp
  • Use readable fonts and high-quality visuals
  • Make sure your memes are attractive and eye-catching
  • Use relatable content from popular movies, TV shows, and music
  • Be mindful of copyright regulations and intellectual property rights while incorporating the meme format

Conclusion

Meme Advertising is used by many E-commerce brands and has proven to be a successful strategy to boost growth. Meme Advertising enables E-commerce firms to show that they are aware of current trends, portraying them as modern and in touch with their intended demographic. Memes have the power to stand out from the crowd and grab customers’ attention in a world where promotional activities are abundant. However, E-commerce brands need to handle Meme Advertising carefully.

Likewise, partnering with E-commerce growth companies like ANS Commerce is beneficial if you want to advance your marketing plans. ANS Commerce is an E-commerce technology company that provides end-to-end E-commerce support to Indian and foreign brands launching in India. With constant access to new E-commerce marketing strategies, ANS Commerce can quickly increase your E-commerce sales and brand visibility.

To know more about how ANS Commerce can help you scale your business, book a free consultation with our experts today! 

8 Best E-commerce Advertising Campaigns To Get You Inspired (Examples + Best Practices)

Let’s face it – the attention span of customers is getting shorter while the list of choices they have are getting longer. Standing out in the crowd in the E-commerce space has become nothing less than an art form today. Thankfully, there is a key to this enigma. And it revolves around curating compelling and engaging advertising campaigns that capture the imagination of your target audience and drive them toward making a purchase. 

Whether you’re a seasoned E-commerce player or just starting out, seeking inspiration from successful campaigns can spark your creativity and give you the much-needed edge to propel your business forward. Keeping that in mind, we’ve curated a list of the best E-commerce advertising campaigns with insights and best practices. Read along!

What Is E-commerce Advertising?

E-commerce Advertising falls under the umbrella of E-commerce marketing. If E-commerce marketing is all about driving awareness about your online store, E-commerce Advertising is the method used to promote it. Businesses create E-commerce Ads on different channels like Facebook, Instagram, Bing and Google to drive website traffic, and ultimately increase sales. Display ads, search ads, banner ads, and rich media ads are the most common types of E-commerce Ads created.

Things You Need To Know Before Running E-commerce Ads

Before you dive headfirst into running your E-commerce Ads, there are two crucial things you need to know to maximize your chances of success. Here are they:

Know Your Target Audience

Understanding your target audience is the foundation of any successful E-commerce ad campaign. Without a clear idea of who your customers are, their needs, preferences, and behaviours, your E-commerce Ads may fall flat and fail to generate the desired results. 

  1. Start by conducting thorough market research to identify your target market’s demographics, psychographics, and purchasing habits. Learn about their age, gender, location, interests, and lifestyle preferences. Utilize tools like surveys, interviews, and online analytics platforms to gather valuable insights. Platforms like SurveyMonkey, Lantana, and Remesh. 
  1. Next, create Buyer Personas that represent your ideal customers. Again, these personas should constitute demographic information, motivations, pain points, and shopping behaviours. 
  1. Finally, utilize tools like Google Analytics and Facebook insights to identify trends and understand traffic sources to optimize your Ad targeting based on real-time data.

This will help you craft compelling Ads that speak directly to your customers. 

Ensure Your Website Is Optimized

While running E-commerce Ads can help drive traffic to your E-commerce website, you must also ensure that your website is optimized to convert that traffic into sales. When your E-commerce store is not optimized, it will constantly experience high bounce rates and low conversion rates leading to wasted advertising budgets. Here are some ways to optimize your website: 

  1. Ensure that your website is responsive and it automatically adapts to different devices and screen sizes.
  2. Increase your website’s speed by compressing images and leveraging caching techniques. 
  3. Ensure that your website has straightforward navigation, logical categorization, and clear product descriptions. 
  4. Optimize individual product pages so that they have high-quality images, compelling product descriptions, clear pricing, and prominent Call-To-Action. 

E-commerce Advertising Best Practices To Follow

Running successful E-commerce ad campaigns demands a strategic approach and adherence to certain best practices that have proven to yield results. Here are some of the best practices we urge you to follow while crafting ads for your business: 

Focus On Showing Rather Than Telling

Despite the prevalent use of text-only ads in other domains, visual content takes the upper hand for E-commerce advertising. Why? Because visual content grabs instant attention, engages viewers, and allows them to envision the benefits of the products themselves. 

The whole idea is to not re-state your value proposition or the features of your products directly. Instead, use visuals that tell a story and evoke emotions. For example, you can include a video where your customers speak about the benefits of your product and how it has changed their life.

Optimize For Mobile

There are high chances that most of your potential customers are accessing your store via mobile devices. Even studies prove this. According to Statista, M-commerce accounts for nearly 65.7 of all E-commerce sales worldwide. Even if a customer walks into your store, they are going to use their smartphones to compare prices, read customer reviews, or even locate other stores in the vicinity. 

This means your E-commerce Ads should be optimized for mobile phones. They must engage customers irrespective of their location and the devices they use.  So make sure your E-commerce Ads’ visuals, landing pages, and checkout processes are responsive and provide a seamless experience across various screen sizes. 

Use Multiple Image Carousel Posts

It often becomes difficult to show the whole catalogue in one ad creative or convey all the product’s benefits in a single image. In such cases, you can opt for carousel ads on Facebook and Instagram. With carousel ads, you can showcase various products or highlight multiple features in each card that your viewers can scroll through. 

Do Post-Click Optimization

Many E-commerce advertisers make the mistake of focusing their optimization efforts at the ad level. They do not pay much attention to the post-click experience, which includes the landing page users are directed to once they click the ad. This results in a personalization gap and will most likely lead to a bounce. 

So always ensure that the landing page aligns with the ad creative, has a clear Call-To-Action (CTA), and provides relevant information. Also, don’t forget to optimize the page for fast load times, easy navigation, and a seamless checkout process. A smooth post-click experience can significantly impact conversion rates and overall campaign success.

Perform Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of continuously testing and optimizing various elements of your E-commerce Ads to improve the conversion rate. You can perform CRO through data collection, analysis, hypothesis, and A/B or multivariate testing.

Experiment with different ad copies, visuals, headlines, CTAs, and placements. Find out what resonates best with your target audience and implement them. This data-driven approach can automatically lead to higher conversion rates and increased ROI on ad spend. 

Use UGC Content For Ads

User-generated content (UGC) typically includes customer reviews, testimonials, and social media posts referencing your brand. When you include this in your E-commerce Ads, it adds authenticity to your campaigns. The idea is to showcase the experiences of the users and share their positive feedback via ads. 

Provide An Omnichannel Experience

Aim to provide frictionless customer experience at every touchpoint in their purchase journey. To achieve this, ensure all your brand channels are integrated and users can seamlessly transition between different channels. 

For example, when customers click an Instagram ad, you can direct them to the specific product page where they can check if the item is available in the nearest physical store. You must also maintain consistent messaging and branding across all these channels to maximize the chances of conversion. You can also use WhatsApp messaging to retarget customers who have visited your website via ads and showed interest in your product. 

Targeting & Retargeting On Social Platform

It’s possible to define your target audience based on demographics, interests, and behaviours on social platforms like Facebook and Instagram. This precise targeting increases the likelihood of capturing the attention of potential customers who are most likely to be interested in your products.

Retargeting takes it a step further by allowing you to re-engage users who have already interacted with your brand. By tracking website visitors and their actions through Pixel tracking, you can retarget them with personalized ads. This strategy reminds them of their previous interest in your brand and encourages them to revisit your website and make a purchase. 

Top E-commerce Ads Example

Here are examples of the best E-commerce Ads that successfully attracted customers with their creativity. From storytelling to engaging visuals, these ads uncover the power of strategic marketing in the E-commerce landscape.

1) Ditch The Guilt

Ecommerce ad example from Ditch

 

Ditch The Guilt, a healthy snack brand, has created a unique ad campaign featuring an eye-catching visual packshot of the product. Of course, good product photography plays an essential role in grabbing users’ attention as they browse online. But what sets this ad apart is the focus on the nutritional information within the image so that users can make informed decisions instantly. 

What We Love About This Ad: Focus On The Product & Its Nutritional Value 

By emphasizing nutritional values in the ad, the brand has showcased its transparency and commitment to promoting a healthier lifestyle among its users. The best part is that the users can quickly assess whether the product aligns with their dietary goals and make the purchase decision. 

2) Mama Earth

Ecommerce ads example from mama earth

 

Mama Earth, the eco-friendly cosmetic brand has come up with an E-commerce Ad campaign featuring customer testimonials coupled with an exciting discount offer.  Through this campaign, The brand was able to inspire confidence among users about its all-natural products 

What We Love About This Ad: It Builds Trust Organically

Through its transparent messaging and reliable customer review, this ad builds trust among the users. It serves as social proof, validating the quality, reliability, and desirability of the product. When potential customers see positive feedback from real users, they are more likely to trust the brand and make a purchase. Such types of ads work great for beauty products, nutritional supplements, and food products. 

3) Shoppers Stop

Ecommerce ads example from Shoppers stop

Shoppers Stop, the renowned online marketplace for lifestyle goods, has come up with a well-thought-out advertising campaign. This ad uses the carousel format to display multiple product collections along with corresponding discounts. 

What We Love About This Ad: It Uses FOMO To Capture Attention

This ad works due to 2 reasons. One, the carousel format, creates an opportunity for the brand to capture the interest of various segments of its customers and enable them to perform easy comparisons and evaluations of different offerings. Two, by adding a discount with an end date, the ad induces FOMO among the users and captures their attention immediately. This improves the chances of engagement and a potential sale.  

4) Nykaa

Ecommerce ads example from Shoppers stop

In this E-commerce ad, Nykaa, the cosmetics retailer, has collaborated with Instagram influencers to endorse the brand. 

What We Love About This Ad:  Using An Influencer To Build Brand Credibility

This E-commerce Advertising campaign capitalizes on the influencer’s credibility, authenticity, and well-established connection with her followers to drive traffic to the brand’s website. By showcasing the influencer’s genuine affinity for the brand’s products, the ad instantly gains trust and authority in the eyes of the audience.

5) Carat Lane

Ecommerce ad campaign by Cartlane

 

In this ad campaign of Caratlane, the jewellery brand, the focus is on one of its core offerings “Try Before Buy”. Instead of promoting their products, the brand has highlighted its biggest competitive advantage to the users through an easy-to-understand video. 

What We Love About This Ad:  Focus On USP

By focusing on a unique advantage offered by the brand, the ad instills confidence among the users and encourages them to try its products The ad also emphasizes that CaratLane is a customer-focused brand that understands and addresses the needs of their customers. 

6) Juicy Chemistry

Ecommerce ad example by Juicy chemistry

 

Juicy Chemistry, the organic skincare brand, has taken a unique approach in this ad campaign by highlighting one of their customers’ issues, “Hair Fall.” The ad copy provides in-depth information about the cause of hair fall and how their products help reverse it. 

What We Love About This Ad: Focus On Pain Point 

By focusing on the needs and concerns of the customers, this ad has taken an empathetic approach to marketing. Instead of directly promoting the product, the ad educates consumers, giving them the confidence that their purchase will help them reduce their hair fall problem. They even supported their claim with data and customer reviews. 

7) OnePlus

Ecommerce ad example by One Plus

OnePlus’s recent ad campaign captivates users with the power of User-Generated Content, featuring a stunning photograph taken by one of its customers using their flagship phone.

What We Love About This Ad:  Focus On User Generated Content

By showcasing a real-life example of the product’s capabilities, this ad demonstrates the impressive quality and performance of the product. This User-generated content not only adds an element of authenticity to the ad but also serves as powerful social proof. 

8) Ajio

Ecommerce ad example by Ajio

Ajio, the Indian fashion marketplace, has come up with an intuitive E-commerce ad that uses the carousel format to introduce users to its wide collection of clothes and accessories. In this ad, every product is showcased with the help of a vivid image, a catchy description, and a FOMO inducing CTA. 

What We Love About This Ad: Effective Utilization Of The Carousel Format

Within a single ad, the brand has successfully displayed the incredible variety of products it has to offer. At the same time, the carousel format ensures that the users can browse through different products quickly. This shows the brand’s commitment to offer a seamless and hassle-free experience to their customers. We also loved the use of creative copywriting and the use of Emoji in the ad copy. 

E-commerce advertising plays an essential role in capturing the attention of your customers. A well-crafted ad helps you get sales, leaves an impression on your customers, and increases brand recall. We hope you found this article helpful as you plan your next ad campaign. 

And in case you are looking for a partner to handle your E-commerce advertising, ANS Commerce is ready to step in. A Flipkart group company, ANS Commerce, is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands! 

From creating your online store, running profitable performance marketing campaigns, and managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth!

How To Create High-Converting Landing Pages? (Best Practices With Examples)

best landing page example from BlueStone

Anyone can build an E-commerce website today, thanks to the easy availability of low-code/no-code website building platforms. Some E-commerce website owners even manage to attract visitors to their websites via organic and inorganic methods. However, most of them fail to turn these visitors into paying customers. And that’s where the need for a unique, engaging, and appealing E-commerce landing page arises.

E-commerce businesses that end up creating such landing pages experience high traffic and a significant surge in sales. But how to create such high-converting E-commerce landing pages? Are there any successful E-commerce landing pages out there that you can emulate? Let’s find out in this post.

What is an E-commerce Landing Page?

An E-commerce landing page is a web page that is specifically designed to drive sales for an E-commerce business. It’s the page that a visitor lands on after clicking on an ad or any promotional link. The main goal of an E-commerce landing page is to persuade visitors to take action, such as making a purchase. A well-designed E-commerce landing page can guide the visitor through the sales funnel and encourage them to complete a transaction.

Why Do You Need Landing Pages For Your E-commerce Site?

Whether you’re an E-commerce business owner or a seasoned marketer, understanding the importance of landing pages is critical for your online success. Here are the top reasons why your E-commerce website needs landing pages – 

1. Drive Higher ROI For Paid Traffic

In the world of online advertisements, every click costs money. It is vital to get the most out of your advertising budget. And the best way to do this is by creating E-commerce landing pages that are relevant to your marketing campaigns. Visitors who click on a paid ad on Google or Facebook land on your website with a basic expectation – to see a landing page that is closely related to their search. And when you meet this expectation, there’s a high chance that they will make the purchase, driving higher ROI for your paid traffic. 

For example, if a user has clicked on an ad about running shoes, they do not want to be taken to a landing page constituting all types of shoes. This will delay their purchase and they will most likely bounce. But if they are instead taken to a landing page having different kinds of running shoes and a clear CTA, there is a good possibility that they will buy one. 

2. Great For Testing

E-commerce landing pages are great for testing because they allow you to experiment with different elements to see what works best for your target audience. For example, you can A/B test different headlines, images, and calls-to-action, to see which combinations lead to higher conversion rates. They are also quite helpful in optimizing your other marketing efforts. 

For example, if a particular landing page has a very high bounce rate, it could indicate that your communication is not working and you need to relook at the design and message of your landing page.  Or if a landing page with image A has a higher bounce rate than the same landing page with image B, it could indicate that image B is a better marketing asset you can use in other marketing channels like social media. 

3. Can Target Specific Customer Segments

E-commerce landing pages can be easily designed to target specific customer segments. All you need to do is to tailor the messaging and design to appeal to that particular group of buyers. Right from the headlines and images to the value proposition and CTA triggers, everything can be made to fit the buyer persona. This increases the relevance of your marketing messages and improves the likelihood that customers will relate with your brand.

For example, you could create a landing page that targets customers who are interested in sustainable or eco-friendly products. This page could feature messaging and images that highlight the environmental benefits of your products, as well as certifications or awards that demonstrate your commitment to sustainability. This approach would likely resonate with customers who prioritize eco-friendliness when making purchasing decisions.

4. Quick And Easy To Put Together

Creating E-commerce landing pages is no longer the daunting exercise it used to be a decade ago. With drag-and-drop landing page builders and pre-built templates available today, you can create a professional-looking landing page in minutes. 

This also means two things, One, you can start testing and optimizing your E-commerce landing pages without investing tons of money(or time). Two, you can create as many E-commerce landing pages as you want to increase the number of leads you target. 

Defining the Intent of Your E-commerce Landing Page

Your E-commerce landing pages can be classified into three broad categories based on the intent of creation viz. Top Of The Funnel, Middle Of The Funnel, and Bottom Of The Funnel. 

Top Of The Funnel (ToFu)

Top-of-the-funnel E-commerce landing pages introduce your website to new visitors. These people don’t know about your brand yet but there are high chances that they will be interested in your products. ToFu E-commerce landing pages can include your brand story, why you exist, and the products you offer. It should also have a CTA that focuses on lead generation. For example, you can create a landing page that focuses on the benefits of signing up for your newsletter. The CTA could be something as straightforward as “Sign Up To Newsletter”. 

Middle Of The Funnel (MoFu)

E-commerce landing pages at this stage are targeted at those customers who have shown interest in your brand but have not yet converted. These pages should have content that can convert those on the fence. It could include catchy headlines, customer testimonials, specific product benefits, etc. It should also include a CTA that drives instant purchases such as “Buy Now” to make the path to purchase frictionless. 

Bottom Of the Funnel (BoFu)

These landing pages cater to those customers who are strongly thinking of purchasing from your website. They have added products to the cart but haven’t checked out yet. Besides getting these visitors to complete the purchase, BoFu E-commerce landing pages are ideal for upselling and cross-selling. This is because customers are already strongly convinced about your brand and products and might be willing to purchase more from you. These types of landing pages typically include content about bundle offers, related products, etc. 

The 10 Best E-commerce Landing Page Examples

Whether you’re looking for inspiration or simply interested in seeing some of the best landing page designs, here are some classic examples of high-converting E-commerce landing pages and what we like the most in them –

1. Cult Sport

Best landing page example from Cult sport

Cult Sport, the sports apparel brand known for its high-quality products and unique designs has created a stylish and functional landing page for its fitness equipment and wellness products. 

What We Liked About This Landing Page: 

  • It has minimal exit points. There is no linking to other pages to prevent visitors from leaving.
  • It has used original and high-quality images throughout the landing page.
  • It has offered discount straightaway to incentivize visitors to take action.

2. John Jacobs

Best landing page example from John Jacobs

John Jacobs, the trendy eyewear brand has created a highly successful landing page by focusing on the customer experience.  By using a seamless user interface and stunning visuals, it has been able to capture the attention of customers and drive conversions.

What We Liked About This Landing Page: 

  • It has compelling copies that are highly persuasive.
  • The form fields are limited to essential information.
  • It has taken the help of influencers to promote the products, thereby adding to the credibility of the brand. 

3. Pant Project

Alt Text: best landing page example from Pant Project

Pant Project, the Gen Z fashion brand has created a practical landing page for their pant collections that has all the ingredients of a high-converting landing page such as clear fonts, rich imagery, concise product information, etc. 

What We Liked About This Landing Page: 

  • It has focused on benefits instead of just talking about the features.
  • It has used testimonials as social proof to establish trust and credibility with visitors.
  • It has provided detailed product information so that visitors can make an informed purchase decision.

4. Skin Pantry

Best landing page example from Skin Pantry

Skin Pantry has created a captivating landing page to showcase its skincare products collection. With a clean and modern design, compelling visuals, and persuasive copy, Skin Pantry’s landing page is a great example of effective E-commerce marketing.

What We Liked About This Landing Page:

  • It has a clear CTA that is prominently displayed and easy to find.
  • It has used videos to make the experience more engaging to the user. 
  • It has tied the discount offer to a specific event to create a sense of urgency and increase the likelihood of conversions. 

5. Pink N Blu

Best landing page example from Pink N Blu

Pink N Blu, the popular toy brand consistently creates magical experiences for children with their innovative toys. Their landing page is a testament to this as it has been carefully designed to capture the attention of parents and children alike, with vibrant colours and engaging imagery. 

What We Liked About This Landing Page:

  • There are limited distractions including no pop-ups.
  • It has segregated the entire page into different sections to make it scannable.
  • It has used customer reviews to build trust and credibility with visitors who may be sceptical about the brand and products.

6. Blue Stone

BlueStone, the renowned jewellery brand has designed an easily navigable landing page and showcases its unique and attractive designs in a clutter-free interface. It has focused on making the user journey interruption-free.

What We Liked About This Landing Page:

  • It has effectively highlighted the Unique Selling Proposition of the brand right at the first fold. 
  • It has featured news articles on the landing page to establish credibility with visitors who may not be familiar with the brand.
  • It has included content from its social media channels to demonstrate that the brand is active on social media. This again adds to the trust factor.

7. Petsy

Best landing page example from Petsy

Petsy, the thriving online pet store has crafted a landing page that is a fine example of how to create an engaging shopping experience for pet owners. The brand’s landing page stands out because of its attention to detail and well-curated collections that are relevant to the visitors.

What We Liked About This Landing Page:

  • By including the end date on the sale banner, the brand has created a sense of urgency to encourage visitors to take action.
  • It has used plenty of white space to create a clean and modern look.
  • It has used contrasting colours to make the CTA stand out.

8. Bookswagon

Best landing page example from Bookswagon

Bookswagon, the online bookstore, has created an appealing and action-oriented landing page for its website. Their landing page is the best example of how to create an aesthetically pleasing landing page without comprising the functionalities.

What We Liked About This Landing Page:

  • It has a clear hierarchy of information that is easy to scan and navigate.
  • It has included relevant images of the books to capture the attention of visitors
  • It has a search function on every landing page to ensure that the user can access any content on the website instantly.

9. Oppo

Best landing page example from Oppo

Oppo, the phone brand has created a dedicated landing page for their different phone models. All their landing pages match their products in terms of stylishness and have all the key information needed for the visitor to make the purchase decision. 

What We Liked About This Landing Page:

  • It has used catchy and memorable phrases to make the message stick in the minds of visitors. 
  • It has employed upselling and cross strategies throughout the landing pages to increase the average order value.
  • It has displayed brand events happening around the world to create a sense of legitimacy and authority.

10 Li-Ning

Best landing page example from Li Ning’s India website

Li Ning’s India website has gained great popularity not only for its high-quality products but for its landing page that effectively showcases its vast collection of sports products. It has achieved this with the help of a combination of clear and concise messaging and eye-catchy visuals.

What We Liked About This Landing Page:

  • It has a simplified menu to make it as easy as possible for visitors to find what they’re looking for.
  • It has provided valuable information about the products in an easy-to-understand language.
  • It has smartly encouraged visitors to join its social media channels by incentivizing the action-taker with exclusive discounts, 

Best Practices For Your E-commerce Landing Pages

If you want to create E-commerce landing pages that actually convert, there are a few best practices that you need to follow. Let’s take a closer look at them –

1. Limit the Clutter

Here’s a simple mantra followed by most of the brands owning high-converting E-commerce landing pages – keep it clear, easy to follow, and straightforward.  Your E-commerce landing pages must contain very limited text, catchy but concise headlines, a visible CTA button, and bullet points for product details. It must avoid confusing or overwhelming customers due to too much information. It’s best if you could stay away from fluff and make sure that the content is skimmable and the user can find what they were looking for instantly.

2. Include Clear CTA

As soon as they reach your landing page, the user must know what you are offering and how to avail of it. And the best way to do this is by having a clear and visible CTA. The key is to have only one CTA throughout the landing page. More than one will confuse the user. Also, having one clear CTA will ensure that the user completes the desired action without any distractions. And always include multiple buttons for your CTA that are placed at different sections of the page.

3. Use High-Quality Images And Videos

Images and videos are probably the first thing someone will see when they reach your landing page. So it is very important that they are of the highest quality and serve the desired objective of your landing page. Avoid images and videos that are pixelated or have poor lighting. More importantly, stay away from those that do not fit with the content. Also, ensure that the images are optimized for mobile devices as most people use their smartphones to research and purchase products today. 

4. Utilize Social Proof

Social proof is a powerful tool to build trust and credibility with visitors. One way to utilize social proof on your landing page is by sharing positive reviews from satisfied customers. And don’t forget to add images from the reviews as they provide authentic visual evidence of others’ experiences, building trust and credibility. 

Social proof can also be a powerful motivator for others to take action. You could display social media followers or likes, especially if your business has a large social media following. Some tools like Foursixty and Yotpo allow you to seamlessly integrate reviews from your social media channels directly onto your product pages. This will enable you to showcase real-time feedback and experiences from customers

5. Make It Benefit-Oriented

When visitors arrive on your landing page, they are looking for a solution to their problem or a way to improve their life. By presenting your products in a way that focuses on the benefits, you can show them how it can solve their problem or meet their needs, which can increase the likelihood that they will take the desired action.

Focusing on benefits can also help differentiate your product from your competitors. Instead of just listing the features of your product, which may be similar to what your competitors offer, focusing on benefits can show visitors why your products are better and why they should choose it over the competition.

6. Make Your Website Easy To Navigate

A website that is complex to move around can be frustrating to visitors and result in bounces. So always have a clear and consistent navigation menu that is accessible from every landing page you create. A search function has also become mandatory these days on your landing page as it allows visitors to quickly find what they’re looking for, directly from the landing page. 

Lastly, organize your landing page with the help of headings and subheadings to make it more scannable. 

7. SEO Optimization

SEO optimization is important for your E-commerce landing pages because it helps in attracting high-quality organic traffic to your website and converting them into customers. When your landing page is optimized for search engines, it has a higher chance of appearing at the top of search engine results pages (SERPs) when shoppers search for relevant keywords. This increases the visibility of your E-commerce landing pages, and as a result, more potential customers are likely to click through and engage with your content. 

Conduct thorough keyword research and incorporate relevant, targeted keywords into your landing page content, metadata, and the alt text of the images. Also, ensure that your E-commerce landing pages are responsive and optimized for mobile devices. 

8. Track Key Metrics

Key metrics can provide valuable insights into the performance of your E-commerce landing pages and help you understand how well they are attracting and converting visitors. Here are the two most important metrics you should consider tracking:

  • Conversion Rate (CR):  It measures the percentage of visitors who take the desired action on your landing page, such as making a purchase, filling out a form, or subscribing to a newsletter. 
  • Bounce rate: It measures the percentage of visitors who leave your landing page without taking any action or navigating to other pages on your website. A high bounce rate can indicate that your landing page is not meeting visitor’s expectations.

Other key metrics to track include average time on page, click-through rate, and traffic sources.

Wrapping Up

Creating high-converting E-commerce landing pages is essential for the success of any E-commerce business. By following the best practices shared in this post and taking inspiration from the examples, you can create top-notch E-commerce landing pages and reap their benefits. 

If you are looking to take your E-commerce store to the next level, you can rely on ANS Commerce, India’s leading E-commerce growth partner. We offer end-to-end E-commerce solutions, from setting up your online store to creating high-converting E-commerce landing pages. This way, you can focus on what you do best – creating exceptional products and delivering top-notch customer service – while we take care of the rest. 

To know more about ANS Commerce, book a free consulting session with our experts today. 

17 Best E-commerce Marketing Strategies Brands Can Try In 2023 (With Examples)

In the ever-evolving world of E-commerce, it’s essential for organizations to have well-planned marketing strategies in order to succeed. An effective E-commerce marketing plan can help build a larger customer base for your business, thereby driving sales and revenue. 

Now, we understand not every business owner has the luxury of time to craft marketing strategies for their business. Don’t worry! We’ve done the homework for you. 

From our experience in E-commerce marketing, we have compiled a list of 17 best E-commerce marketing strategies that you can implement straightaway in any E-commerce business. Read on to learn more about these strategies.

What Is E-commerce Marketing?

E-commerce Marketing is the use of different tactics and strategies by businesses to promote and sell their products online. There are different goals of E-commerce marketing such as increasing brand awareness, generating leads, driving sales, and retaining customers. To achieve these goals and master E-commerce marketing, one needs a good understanding of online consumer behaviour, as well as a solid grasp of the latest marketing trends and strategies. 

Top of the Funnel (ToFu) E-commerce Marketing Strategies

ToFu Marketing Strategies aim to introduce your brand and products to a broader audience, ultimately driving more traffic to your website and improving conversion rates. Here are some of the top marketing strategies you can use under this stage:

1. Optimize Your Website For SEO

Optimizing your website for Search Engine Optimization(SEO) helps your website to appear higher in search engine results pages (SERP). This significantly increases the likelihood of people finding your brand and engaging with it. 

SEO is a useful strategy as it helps you attract new visitors, particularly those who are starting to explore their options but are not ready to purchase yet. You are effectively introducing your brand to them at this point with the goal of building a long-term relationship.

Here are some basic tips to optimize your website for searches:

  • Use marketing tools like Google Keyword Planner, Ahrefs, and SEMrush to identify the keywords that are highly relevant to your business.
  • Ensure that your landing page copies, blog posts, and product descriptions contain the keywords you wish to rank for.
  • Use tools like Google PageSpeed Insights to identify issues and optimize your website for faster load times.
  • Build high-quality backlinks from reputable websites.
  • Make sure your website is optimized for mobile devices. 

Brands like BigBasket have mastered the art of SEO. They rank at the top of the SERP for most queries related to grocery and everyday essentials. 

Optimize your website for SEO

2. Focus On Collecting Leads

This strategy involves collecting contact information from visitors who have shown interest in your products but are not ready to make a purchase yet. When you build a list of leads, you can nurture them later with targeted marketing campaigns. This will push them closer to making a purchase.

Offering a discount on a user’s first purchase is a great way to incentivize visitors to give their details. You can use pop-ups, exit-intent overlays, or banners to display the offer while they are browsing your website. By requiring users to provide their basic details to receive the discount, you can collect valuable contact information and build your lead list.

Loom, the online fashion store, uses this strategy effectively to collect information about its visitors. It generates a popup asking for a customer’s email address in return for latest updates on new launches and exclusive offers.   

Collect leads from your E-commerce website

 

You can also add a discount wheel to your website like how Bunaai, the fashion retailer does. The visitors have to spin a wheel to win a discount on their purchase in return for providing basic information about them. Besides receiving instant discounts, it creates a sense of excitement and fun for the users, which will encourage users to input their information.

Offer discounts on website to collect leads

 

3. Convert Empty Shopping Carts

The buyer’s journey is not always linear, and many times customers might click the empty shopping cart and reach the blank basket page. In such cases, displaying products related to the user’s intended purchase or popular among other shoppers on the empty cart page is a smart move. This way, you provide the visitors with additional purchase options on a page they least expected to find products. This pleasant experience increases the chances of conversion. 

For instance, Firstcry, the Online Store for kids and toddlers displays a range of trending items on their empty cart page. They are utilizing the real estate to the fullest potential and not leaving the page with an empty cart message like most businesses do. 

Display trending items on the cart landing page

 

4. Offer Holiday Gifting Guides

The holiday season is a peak time for businesses to drive sales and bring in new customers. The easiest way to do this is by creating a gifting guide.  A gifting guide is a curated compilation of products that are perfect for gifting during a particular holiday season. 

By creating this guide, you are essentially catering to those people who struggle to find the perfect gift for their loved ones from a vast catalog of products. You can also categorize the products based on different budgets so that customers can find their products even more quickly.

IGP, the online gifting store creates collections under different categories for each individual festival season. 

Offer holiday gifting guides

5. Build Subscription Plans

Offering subscription plans for all the relevant products on your website is a great way to generate recurring revenue. In a subscription plan, you enable your customers to opt-in to receive regular shipments of their favourite products at a discounted rate. 

Besides the price factor, you are also providing a convenient and hassle-free shopping experience for them. They can avoid the trouble of repeatedly purchasing the same products and at the same time ensure that they always have a supply on hand.

You, on the other hand, enjoy the fruits of recurring revenue, which is a stable and predictable source of income. This enables you to manage your cash flow in a better way and plan for future growth.

Amazon offers subscription plans for most of its grocery products at discounted rates. This increases the customer lifetime value of their customers by encouraging them to continue purchasing their products over an extended period.

Offer subscription plans

 

6. Leverage Influencer Marketing

One effective way to increase brand awareness and drive traffic to your website is by collaborating with social media influencers. By teaming up with these individuals, you can leverage their established relationships with their followers on different social media platforms like Instagram, Facebook, Twitter, YouTube, etc. This not only introduces your brand to new markets and audiences but also helps establish credibility by associating your brand with trusted and influential figures who share your values. 

For example, Homecenter, a popular home retail brand, partnered with celebrity chef Ranveer Brar to promote its kitchenware. In addition to this collaboration, Homecenter also features several of Ranveer’s kitchen tips videos on their website to further engage customers.

Leverage influencer marketing to boost sales

 

7. Utilize PPC Advertising

Pay-per-click (PPC) advertising involves placing ads on search engines and other websites and paying each time a user clicks on the ad and visits your site. Using these ads, you can target specific keywords and audiences and only pay for clicks from users who are interested in your products. This results in increased conversions and sales for your E-commerce store, as well as a higher ROI compared to other advertising methods. 

Interflora, the online florist, extensively uses PPC advertising in the form of Google ads to attract users to their store.

Utilize PPC ads

Middle of the Funnel (MoFu) E-commerce Marketing Strategies

MoFu marketing strategies nurture the leads and guide them further down the sales funnel by providing valuable information, building trust, and offering personalized experiences. Here are the top MoFu strategies you can employ – 

8. Offer Discounts On Wish List Items

The idea behind this marketing strategy is to create a sense of urgency and incentivize customers to make a purchase. The chances of conversion are high as you are offering a lower price for a product they have already expressed interest in. Customers who receive targeted discounts are more likely to feel valued and they will continue to engage with your brand, enhancing their loyalty. 

In the below example, you can see Flipkart offering a discount on a particular type of product that the user has shown interest in by adding it to the cart. 

Offer a discount on wish list items

 

9. Be In Contact With Your Customers

Staying connected with your customers is important for keeping your brand fresh in their minds and enhancing brand awareness. You can use various communication channels like email marketing, social media marketing, WhatsApp messaging, and live chat to address customer queries. You can also create email campaigns targeting specific customer groups. 

For instance, consider Nurserylive, an online plant seller. They regularly share stories with their customers about different plants and their benefits for homes. Even if the customers are not interested in buying the plants for now, this brand will be the first thing on their minds when they consider purchasing a plant in the future. 

Communicate with your customers

10. Recommend Products Based On Past Purchases Or Abandoned Cart Items

When you understand your customer behaviour and recommend suitable products, the likelihood of a purchase drastically increases. This is the core idea behind this E-commerce marketing strategy. By offering smart recommendations based on past purchases or abandoned cart items, you are creating a more relevant online shopping experience.

It’s important to ensure that the product recommendations are displayed in a way that is both helpful and unobtrusive. Also ensure that the recommendations are relevant, timely, and not overwhelming to the customer.

Most marketplaces like Amazon and Flipkart have a dedicated section of recommended products based on past purchases, abandoned cart items, and browsing history on their home pages. 

Recommend products based on past purchase

 

11. Recover Lost Sales With Abandoned Cart Emails And WhatsApp Notifications

Creating an abandoned cart email flow or WhatsApp notifications helps in recovering lost sales. When your customers add products to their cart but don’t complete the purchase, you can automatically send a series of follow-up messages to encourage them to return and complete the purchase.

A typical abandoned cart messaging flow consists of a series of three or more messages, each designed to provide value and encourage customers to complete the purchase. The first email usually reminds customers of the items left in their cart and includes a call-to-action to the shopping cart. Subsequent emails may offer additional incentives, such as discounts or free shipping, to encourage customers to complete the purchase.

Looking for inspiration to revamp your abandoned cart campaign, check out 17 best abandoned cart email examples along with free templates to get started. 

Pepperfry, the online furniture store sends a series of abandoned cart emails, each convincing the customer in a unique way to complete the purchase. For instance, the below email from this brand induces FOMO in the minds of people to get the product before it goes out of stock. 

Create abandoned cart email flow to recover sales

Bottom of the Funnel (BoFu) E-commerce Marketing Strategies

BOFU marketing focuses on providing potential customers with the information and incentives they need to make a purchase. Here are the top strategies under this category – 

12. Use Customer Testimonials As Social Proof

When you share positive reviews and feedback from satisfied customers, you end up demonstrating the high quality of your products, thereby encouraging potential customers to make a purchase. Sharing testimonials with potential customers also helps in addressing common objections or concerns that potential customers may have.

You can feature customer reviews on your product pages. You can also share customer quotes and feedback on social media. But to succeed in this strategy, you must constantly encourage your existing customers to leave reviews and feedback. You can also incentivize this process by offering discounts or gift coupons. 

Wakefit, the online sleep company, shares customer testimonials in the form of videos on every product’s detail page so that customers can go through the experience of other happy customers and make an informed decision. 

 Use customer testimonials as social proof

13. Convince Warm Prospects

In this, you convert potential customers who have already expressed some level of interest in your products. A warm prospect is someone who has interacted with your store in some way, such as signing up for a newsletter, adding items to their cart, or visiting a product page multiple times. 

One way to convince them is by sending personalized follow-up emails and encouraging them to complete their purchase. But the faster way to convince them is by offering an instant discount while they are browsing through your website.

Ferns n Petals offers discounts during user sessions with the help of pop-ups. This is a great way to convince visitors who are contemplating whether to make a purchase or not. 

Offer discounts

14. Reduce Frustration Of Sold Out Products In The Cart

When products go out of stock, it can be frustrating for customers who have already added them to their cart. One way to reduce this frustration is by providing alternative options. For example, if a customer has added a dress to their cart that is now sold out, you can suggest similar dresses or products that may fit their style or preferences. You can also notify them when the original product is back in stock.

By providing alternative options and being transparent about stock availability, you are showing customers that you value their time and their experience. This can help avoid negative reviews or feedback from these frustrated customers.

Myntra addresses this issue by showcasing products that are quite similar to the out-of-stock product on the cart page. This ensures that the user’s purchase journey doesn’t end abruptly, resulting in a more positive experience for them.

Inform about sold out products

15. Combine The Psychology Of FOMO And Free Shipping

FOMO (Fear Of Missing Out) is a psychological phenomenon that has been extensively used in the world of business. It revolves around people getting anxious or stressed about missing out on an opportunity, such as a limited-time offer on a popular product. The easiest way to implement this strategy in your online store is by clubbing it with cashback or free shipping.

For instance, you can make free shipping available for a limited period, such as a 24-hour flash sale. You can also induce FOMO by displaying the cart value left for unlocking free delivery. Netmeds, the online pharmacy displays this value in a prominent real estate on the cart page. This automatically encourages users to add products at that value to enjoy free shipping. This is a great way to improve the average order value for your business.

Invoke fear of missing out

Nyka, the beauty retailer, runs time-based discounts regularly on their website. It induces FOMO in the minds of visitors and encourages them to check out the sale products and make a purchase.

How Nykaa uses FOMO on their website

16. Ask For Referrals

Referrals are recommendations made by satisfied customers to their friends and family members. To encourage referrals for your E-commerce business, you can offer incentives to your customers such as discounts or rewards for each successful referral. You can also make it easy for your customers to refer by providing them with a referral link that they can send to their contacts. 

By leveraging the power of referrals, you can tap into the vast networks of your existing customers, and acquire new customers at a lower cost than through traditional advertising methods. Referrals also act as valuable social proof, as new customers are more likely to trust recommendations from their friends and family members than from other sources. 

Ugaoo, the online nursery store offers the benefit of each successful referral to both the referrer and the referee. This is a great way to promote referrals as the additional benefit will make the existing customer keener on sharing their positive experience with their loved ones. 

Ask for referrals

17. Set Up A Customer Loyalty Program

A customer loyalty program can help retain your existing customers and encourage repeat purchases. As the name suggests, it is a membership program that rewards customers for their long-term association with the brand.

It usually works by assigning points to customers for their purchases or other activities, such as referrals or social media shares. These points can then be redeemed for rewards, such as cashbacks, discounts, free products, or exclusive access to promotions. 

By offering these benefits, you create a sense of exclusivity and appreciation among your customers, which can increase their satisfaction and encourage them to continue shopping with your business.

Adidas, the sportswear brand, has a loyalty program called Adiclub. It provides exclusive benefits and special offers to all its members. Whenever the customer shops or reviews, they earn points that unlock new levels and rewards. 

Set up a customer loyalty program

Partner With ANS Commerce To Boost Your E-commerce Sales 

As the E-commerce space becomes increasingly crowded, it’s more important than ever for brands to stand out and succeed. By utilizing the above E-commerce marketing strategies, you can increase your brand’s visibility, attract new customers, and ultimately drive more sales. 

However, if you wish to take your E-commerce marketing efforts to the next level, the support of E-commerce growth partners like ANS Commerce is invaluable. Our highly experienced team is always updated with the latest E-commerce marketing trends and strategies and can help maximize your online sales and grow your E-commerce brand in no time. 

To know more about us and how we can help, book a demo now. 

E-commerce Personalization: How To Make Your Customer Feel Valued

In this cutthroat world, an effective way to cultivate loyalty is through personalization – the silver bullet to win over the hearts (and wallets) of your customers. By tailoring the shopping experience of each individual customer, you make them feel valued, heard, and connected – ultimately leading to increased sales and repeat business. 

But how does personalization work in the E-commerce space? And as an E-commerce store owner, how do you successfully implement it? Let’s find out. 

What is E-commerce Personalization?

E-commerce personalization is the process of crafting a unique online shopping experience for every visitor who reaches your website. It could include providing personalized product recommendations, displaying target ads, creating customized landing pages, and offering customized content. 

Personalization is successfully achieved by using customer data, such as past purchase history, browsing behaviour, social media activity, etc. The goal of E-commerce personalization is to improve customer engagement, drive loyalty, and ultimately boost sales. 

Benefits of Personalization in E-Commerce

Personalization has become a key strategy for many E-commerce businesses in recent years. Here are some of the key benefits of embracing it – 

Better Conversions

Personalization is all about presenting information you want to share in a way customers can relate to. This way you get their attention for a longer period as people normally focus on things they are invested in. They will end up spending more time collecting information about your products and might even get convinced that it is the right choice for them. When you craft highly targeted and relevant campaigns that appeal to your target audience, you enjoy higher click-through rates and improved conversions. 

Increased Customer Loyalty

By creating a personalized shopping experience, you are showing that you value the customers’ presence. This is the foundation of any strong customer relationship. Customers are more likely to return to your website when they feel that you are actively listening to them and putting in the effort to make their lives easier. This will boost their loyalty toward your brand. They will not only engage in repeat purchases but also become your brand’s advocate and recommend you to others. 

Enhanced Customer Experience 

E-commerce personalization can significantly enhance customer experience by offering a more efficient shopping process. It will make the customers feel like they are always in control of their purchase journey. Personalized content will reduce unwanted confusion, making it easier and quicker for visitors to find what they need on your website, resulting in a better experience. A personalized experience is also quite interactive and engaging to customers as they will be focused on the buying process, leading to a more memorable experience.

Increased Average Order Size 

When you analyze customer data and understand individual preferences, you can suggest complementary products or upsell items. This way, you are not only personalizing the experience of the users but also increasing the average order size of every customer. For instance, a person who has been trying to buy a smartphone can be easily enticed with a back cover or a screen guard, resulting in higher order value. 

How To Start With E-commerce Personalization?

If you are ready to get started with E-commerce personalization, there are three key steps you must take to create a personalized shopping experience that will delight your customers. Here they are :

Segment Your Customers and Collect Data 

The first step is to divide your customers into different segments. Use data such as demographics, purchase history, browsing behaviour, and social media activity to segment customers with similar interests and needs. For new customers, you may want to focus on collecting data such as:

  • Demographics (You can make them provide basic demographic information during the sign-up or checkout process)
  • Pages viewed
  • Time on website
  • Items in wishlist
  • Items added to the cart
  • Exit page

For return customers, you may want to focus on:

  • Past purchases 
  • Average order value
  • Time interval between purchase
  • Interactions they had over email and social media

Identify Personalization Opportunities

Now that you have different segments of customers, the next step is to identify the different areas of your website that can be personalized. To do this, you need to answer the three basic questions – 

  • Where: Where can you personalize the shopping experience? Consider all customer touchpoints, such as the website, email, social media, and mobile app.
  • What: What can you personalize? Consider product recommendations, pricing, promotions, messaging, and content.
  • How: How can you personalize? Consider using algorithms, machine learning, and artificial intelligence tools.

When you get the answers, you will be able to identify areas where you can implement personalization to improve the customer experience.

Let Your Customers “Opt-In” to Personalization 

Believe it or not, not all customers want a personalized experience. Some prefer a more general shopping experience, especially the ones who enjoy anonymity while browsing through your website. Data privacy is mainly behind this need. 

Therefore, it’s essential to allow customers to opt-in to personalized experiences. By offering a simple opt-in process when they visit your website, you not only respect the privacy and preferences of your customers but also provide a personalized shopping experience only for those who want it.

4 E-commerce Personalization Tips and Tactics

Achieving effective personalization requires a well-planned strategy and the right tactics. Here are the five E-Commerce personalization tips that you can adopt today –

Personalization Tip#1: Understand Your Customer Needs and Provide a Solution 

Combine the power of technology and human insights to smartly collect clues about customers’ pain points, needs, and preferences. For instance, you can track how customers entered and navigated through your site. If a customer entered your site through a specific product ad, it’s likely that they are interested in that product and may benefit from personalized recommendations or offers related to that product. Club this valuable data with your existing research about customers’ preferences to create an effective personalization strategy.

Example:

  • If you’re an online fashion retailer and a customer frequently browses your selection of jeans, you could use that information to recommend jeans or showcase new arrivals in the jeans category.
  • If you’re an online grocery store and a customer regularly orders organic produce, you could create a personalized section of your website that highlights the latest organic products and deals.
  • If you’re an online beauty retailer and a customer frequently searches for moisturizers for sensitive skin, you could use that information to recommend other products that are specifically formulated for sensitive skin.

Personalization Tip#2: Incorporate Intelligent Search With Semantic Understanding

Every search is different. Some users make spelling mistakes, some use broad terms, some describe the same thing in different ways, etc. All these can make the search function messy, not generate the desired results, and impact the overall customer experience. 

However, intelligence search with semantic understanding is different. It uses natural language processing and machine learning algorithms to analyze the context of the search query and identify the customer’s intent. This will ensure that search results are always accurate and relevant to the customer’s needs.

Example:

A user searches for ‘iPhone cases’. A regular search would return the cases of all models of iPhone. This means, the user will take a lot of time to find the desired product, which will impact the experience. 

However, an intelligent search will know that the user has been browsing for iPhone 14 previously. In all likelihood, they are looking for a case for that particular model. So the search engine will give preference to iPhone 14 cases and display them at the top, reducing the time it takes for the customer to reach the desired product. 

Personalization Tip#3: Segmentation, Profiling and Targeting Of Customers 

A salesman in a brick-and-mortar store has an important responsibility – to profile and target customers by asking relevant questions about their needs and preferences. They then use this information to guide customers to products that suit their individual tastes. Now, this might seem impossible in an E-commerce space, but it is not the case.

You can virtually accompany your customers and profile them while they browse your site and pick up clues on what kind of products they want, their budget, their pain points, etc. To achieve this, you need to embrace machine learning and AI tools that will invisibly collect and process information to match it against your inventory in real time and display the relevant products. Popular tools include Dynamic Yield, Barilliance, and RichRelevance.

The best part about these platforms is that they can pick up information that even a human salesman might have missed while profiling. It does this by identifying patterns in the visitor’s past behaviour or matching customer journeys with buyer segments having similar needs.

Example:

If you are a home decor retailer who wants to promote your outdoor furniture collection, you can create a landing page dedicated to this category and showcase all relevant products that are popular among the target audience.

Machine learning and artificial intelligence algorithms will analyze visitor behaviour, extrapolate buying intent from customer data, and make real-time adjustments to the products on the landing page. For example, if visitors are frequently clicking on outdoor swings, you can boost those items on this page to increase the chances of conversion.

Personalization Tip#4: Retarget Users In-Session Using Personalized Pop-Ups

In-session pop-ups with relevant and personalized information are one of the best ways to enhance the experience of users. You must ensure that the pop-ups are intuitive and not intrusive. 

Time your personalized pop-ups to match each visitor’s in-session behaviour and trigger them via automation. It could be triggered when the user reaches a particular number of sessions or cart values. It could also be based on a particular browsing behaviour.

One way to use these pop-ups is to offer exclusive discounts for a product category they are currently browsing. You can also offer tiered discounts once a user adds a product to a cart to increase the average order value. 

Example:

You are the owner of an E-commerce website selling spices. A customer browses different types of cloves but exits the website without taking any action.

The next time they visit the store, you can use pop-ups to offer discounts for that product category while they are browsing. This will encourage them to proceed to checkout this time. 

5 E-commerce Personalization Examples To Get You Inspired 

Sometimes seeing real-world examples can help inspire new ideas and approaches. Let us explore five E-commerce personalization examples that have been implemented successfully.

TataCLiQ

TataCLiQ personalization example

TataCLiQ, the online marketplace for lifestyle goods is another example of a brand that has nailed the E-commerce personalization strategy. It collects details like the time users spend browsing products, the number of products they look at, whether they’re comparing multiple products with different price points, etc. It also looks at the user’s funnel stage. For instance, from which page did they drop off? How many different product pages did they look at before dropping off?

This data is used to check whether a particular user has the intent to buy. If yes, it triggers the promotion of best-selling products in that category, which helps the user to make faster decisions.

Decathlon

Decathlon personalization example

Decathlon, the sports brand, has built an in-house AI personalization engine that recommends products for each individual customer by looking at sports preferences, past browsing history, and purchase history. It also recommends events, training sessions, and classes based on customer preferences. 

Pantaloons

Pantaloons personalization example

Pantaloons, the fashion retailer, uses real-time shopper behaviour and past customer data to personalize the customer experience. It offers hyper-targeted product recommendations based on regional top sellers and local festivals. It also offers features like complete-the-look recommendations and products that complement previous purchases. The most recent addition is the ‘Style Finder’ feature that lets customers specify their desired categories and occasion to get relevant products recommended.

SkinKraft

SkiKraft personalization example

SkinKraft is a skincare brand that takes personalization to the next level. It harnesses the power of its customer data to generate customized skin care regimes that cater to the needs of individual shoppers. It asks the visitor to complete a comprehensive skin assessment that asks questions about age, gender, and skin concerns. This data is then used to create personalized product recommendations that are tailored to the individual’s skin type and needs. It also uses the data to develop new products that meet the evolving needs of its shoppers.

Spencer’s Retail

Spencer’s personalization example

The supermarket chain Spencer’s has also embraced personalization in its E-commerce store. It uses advanced segmentation to divide customers into different buckets: loyal, promising, about to go dormant, etc. This helps them push relevant messages to each segment to reduce the churn rate and improve retention. Spencer’s search functionality has a ‘recent search’ feature that showcases all the searches made by the user previously.

Final Words 

It is quite evident that E-commerce personalization is the key to creating a strong bond with your customers and making them feel valued. By using a blend of technology and knowledge, you can collect valuable data about customer needs and personalize their experiences accordingly. Now that you know how personalization is the core of digital presence, it is time to take action. 

This is where ANS Commerce, A Flipkart group company can help. We are India’s leading E-commerce growth partner and our team of experts has implemented personalization strategies for a variety of businesses looking to enhance their customer experiences. 
Want to know more about how we can help? Book a free consulting session with our expert today.

Omnichannel E-commerce: A Retail Strategy Trend For 2023

Good news! The market value of the retail industry in India will hit 1.7 trillion in 2026, an increase of over 80% since 2018! Clearly, the retail industry is zooming at a breakneck pace. 

However, it is quite evident that a single-channel approach isn’t enough any longer, especially if retailers want to be a part of the above growth story. Modern Indian consumers (74%), shop across channels and love the seamless, integrated shopping experience offered by omnichannel E-commerce. 

Now, before you go ahead and adopt an Omnichannel Strategy for your E-commerce business, it’s important to understand the ins and outs of this powerful approach –including the opportunities it presents, the roadblocks in adopting it, best practices, etc. And that’s why we have created this exhaustive guide, the only thing you need to adopt omnichannel E-commerce for your business.

What is Omnichannel E-commerce?

Omnichannel E-commerce is a retail strategy that focuses on offering an integrated shopping experience across multiple channels. It integrates different touchpoints where your customers are likely to interact with your brand into a single unified system. It could include online marketplaces, social media, brick-and-mortar stores, mobile apps, etc. The goal of the omnichannel approach is twofold. One, to enable customers to engage with your brand in any channel they prefer. Two, to ensure that the customers can switch between two channels seamlessly.

What Is The Difference Between Single Channel, Omnichannel, and Multichannel commerce?

ParameterSingle ChannelMultichannel Omnichannel
DefinitionBusinesses sell their products through a single channel.Businesses sell their products through multiple channels that are not integrated.Businesses sell their products through multiple channels that are integrated with each other. 
Options for InteractionA minimal number of options for purchasing, communicating with customer support, and tracking orders.More options. However, there is a lack of integration and consistency across channels.More options with a consistent and seamless experience across all channels.
Data sharing across channels (For creating personalized experiences in other channels)NANot shared across channelsShared across channels
Inventory ManagementVery simple as there is only one channel to manage.Complex because there are multiple disconnected channels.Simple as there is a single centralized inventory to manage the inventory across all the channels. 

How Does Omnichannel E-commerce Work? 

In an omnichannel system, all the channels are tightly interwoven to provide a consistent experience. Customers can start shopping on one channel and continue on the other without losing their cart. They can also track their orders and communicate with customer support via any channel of their choice. 

Here is a simple example of how omnichannel E-commerce works.

Channel 1: Social media

Mary sees an ad on social media for a dress she likes. She clicks on the ad and is directed to the brand’s website. 

Channel 2: E-commerce website

She browses the dress, reads the reviews, and adds it to the cart. However, she didn’t complete the purchase. 

Channel 3: Mobile app

After a few hours, she receives a push notification on the brand’s app with a targeted promotion for the dress she left in the cart. She clicks on the notification and is taken to the same dress’ page in the app. This time, she plans to buy it. However, at checkout, she chooses to pick up the dress in-store as she wants to try it out before purchasing it. 

Channel 4: Phone

She calls the phone support team to ask for the address of the nearest store. She also collects information about the store timings. 

Channel 5: Physical store

She goes to the physical store and tries on the dress. The size doesn’t fit her, so she exchanges the product then and there and leaves with the one that fits her.

How Omnichannel E-commerce works

As you can see from the above example, the customer is seamlessly shifting between different channels without any interruption. This drastically improves their overall experience and trust factor with your brand. 

Businesses adopting an Omnichannel Strategy have to employ a centralized inventory management system to ensure that the customers have access to the same products at the same price point across all channels. They must also ensure that their messaging is uniform everywhere. This keeps the customers at ease, knowing that they have multiple options to reach out to your brand in case something goes wrong in their purchase journey. 

Examples of Omnichannel E-commerce 

Let us explore the examples of brands that have successfully implemented Omnichannel E-commerce. From retail giants to upcoming businesses, these companies have leveraged omnichannel strategies to drive sales, increase customer loyalty, and stay ahead of the competition.

Pepperfry

How Pepperfry is using omnichannel commerce to boost customer experience

Pepperfry is a leading E-commerce brand that specializes in furniture and home décor. It has adopted an Omnichannel Strategy allowing its customers to order their products anytime, anywhere from any device. A key aspect of their omnichannel approach is the ‘Studios’ where people can explore and experience all types of furniture in person. Even though customers cannot purchase furniture from these studios, they help in making informed purchase decisions. 

Channels present: Website, mobile app, social media, and physical store.

Lenskart

Omnichannel in ecommerce example from Lenskart

Lenskart is an optical retail chain that has established a strong network of stores across the country. It has successfully established an omnichannel ecosystem where customers can either place an order online or from a retail outlet. At the store, they get to try on the product in-person, but the stores have a limited category of products. The online channels have been carefully designed to accommodate its vast catalog that customers can browse and order from the comfort of their homes. 

Channels present: Website, mobile app, physical store, social media, and marketplaces like Amazon and Flipkart.

H&M

Omnichannel Ecommerce Example From H&M

 

H&M is a Swedish fashion brand with a strong retail presence in India and known for its trendy and affordable clothing. Besides its brick-and-mortar stores, the brand also has an online website and a mobile app for customers to purchase their products. H&M has invested in creating a seamless in-store experience for its customers looking to try the attire before they buy. Customers can browse products online and find nearest stores having them. The brand is even quite active on social media platforms showcasing its products from time to time and highlighting promotions and new sale events if any.

Channels present: Website, mobile app, social media, and physical store.

Why Brands Should Focus On Omnichannel E-commerce?

Let us take a closer look at how Omnichannel E-commerce can help you stay competitive in today’s retail space – 

Better Customer Experience

An omnichannel experience puts the customer first. It prioritizes their needs and preferences and delivers a better customer experience. For starters, it allows customers to shop on their own terms – a key recipe for offering a better customer experience. Some would like to buy in-store, some prefer E-commerce sites, and some mobile. By offering a range of channels, you are catering to different customer preferences, which can lead to a better overall experience.

You also reduce the time it takes for customers to complete a purchase. A simple example would be allowing customers to use their smartphone to scan a barcode in-store and complete the purchase on your E-commerce store. They do not have to wait in line to make the payment. In other words, you are effectively reducing the friction in engaging with your brand, which has a direct impact on customer experience. Decathlon has mastered this art to deal with the weekend rush. They have built a dedicated Scan & Go app that lets customers make payments through their smartphones by scanning the QR Code while exiting the store, making the check-out process seamless. 

Increase in Sales and Website Traffic

By being present on multiple channels, you can reach a wider audience and provide customers with multiple options for engagement. This creates more opportunities for customers to make a purchase, which can lead to increased sales. 

Omnichannel E-commerce also improves your brand’s visibility among potential customers, which can drive website traffic. For example, if you constantly post brand ads on social media or set up multiple pop-up stores in the locality of your target audience, they will be able to recognize your brand and products better. And customers are always more likely to purchase from a brand that they are familiar with. 

Boost Customer Loyalty & Retention

In an omnichannel approach, you offer multiple methods to shop, different places to engage, and a much more personalized experience. This automatically attracts a band of loyal customers who are not only going to purchase from you repeatedly but also share their positive experiences with others.

Omnichannel E-commerce also allows for better communication with your customers. This is the foundation of any strong relationship. For example, you can use different social media channels to respond to customer queries and provide customer support. This is a great way to show your commitment to customers, which will ultimately lead to better loyalty and retention. 

Better data collection and understanding of the customer journey

Once you implement an Omnichannel Strategy, you’ll be able to collect customer data from one channel and fill in the data gaps on other channels. You will have access to complete, organized, and centralized data. This will give you a better picture of what products or content your potential customers are engaging with, how they are interacting with them, at what point in time, etc. 

This valuable information can then be used to understand the customer journey and personalize their experience irrespective of where the customers are or which device they use. For instance, you can use the information collected in an E-commerce store to provide customized product recommendations when customers visit your physical store. This can improve their overall shopping experience and increase the likelihood of a sale.

Challenges with Omnichannel E-commerce

While Omnichannel E-commerce can provide numerous benefits to you, it can also present several key challenges that must be addressed. Here are some of the common challenges associated with implementing Omnichannel E-commerce –

Logistic challenges 

As you know, Omnichannel E-commerce is all about offering a consistent experience to users irrespective of where they engage with your brand. To achieve this, your inventory, logistics, and delivery processes should be in perfect sync across different channels. 

With multiple channels to sell through, it gets very difficult to balance stock and demand. Overstocking is very common in omnichannel implementations. This is primarily due to a lack of real-time visibility into inventory levels across all channels.

There are also logistical issues associated with returns and cancellations. Many E-commerce brands do not have clear policies and procedures in place for handling returns owing to the sheer complexity involved in handling those processes in multiple channels. This can lead to customer dissatisfaction and result in a loss of sales.

Data privacy challenges

Collecting customer data is the only way to personalize the customer experience and drive sales. While customers love personalized experiences, they fear for their privacy due to the misuse of data collected. Recent data breach incidents have only strengthened their apprehension. 

When you integrate multiple channels and adopt new tools and processes, you are getting exposed to new variables and risks. This considerably increases the risk of cyber attacks. Hackers can always exploit the vulnerabilities in one channel to gain access to sensitive data in another channel, putting customer data at risk.

To counter this, you must take precautionary measures like multi-step authentication, training employees on various data attack types, and following password protection. You also need to ensure that general industry guidelines for security and data privacy, such as GDPR and CASL are followed in all the channels. 

Globalization challenges 

When you are expanding to multiple countries, you have to consider the local language, currency, laws, and cultural trends to be successful there. For instance, customers in the US would not like to see the final order amount in Indian Rupees. A French customer would like to see the website content in French. And, data privacy laws are also different in different countries. Implementing this in one channel is difficult. Imagine doing the same across multiple channels that are connected with each other. It will not be easy. 

One way to deal with this challenge is by adopting an E-commerce solution that can handle multiple catalogs and currencies. However, creating and managing multiple catalogs is also not easy when you do it in-house. The simpler option is to partner with a Seller of Record or E-commerce specialist like ANS Commerce who will take care of everything related to E-commerce while you focus on delivering more personalized global experiences. 

Lack of tech infrastructure

Integration of multiple channels in Omnichannel E-commerce requires a robust technology infrastructure that can support various software applications, CRMs, Inventory management tools, Order Management Tools, and data analytics tools. 

Most companies lack this or find that their current tech stack is not advanced enough to support the complex omnichannel requirements. 

In other words, their existing commerce platform will not be able to scale with their omnichannel strategy. As a result, many businesses end up re-platforming their E-commerce solution or hiring additional support, which can drastically increase the cost. Thinking of moving your online store to a new platform? Checkout our blog on E-commerce migration and replatforming to get started. 

How to create an Omnichannel Strategy for your brand?

Creating an effective Omnichannel Strategy requires careful planning and execution, taking into account your target audience and channel goals. Let us now explore the key steps involved in creating an Omnichannel Strategy for your brand.

Step 1: Understand your target audience

Start by analyzing your customers’ preferences, behaviors, and buying habits. Collect data, such as purchase history, demographics, and social media activity, to gain insights into their preferences and how they interact with different sales channels. Send surveys, invite customer feedback, and leverage social listening tools to gather this data. 

Step 2: Select the right channels

Now, select the right channels for your business. Pick the ones that your customers prefer. For example, if most of your customers spend time on social media shopping, include that as one of your channels. You can also pick ones suitable for your business. For example, if you are in the home decor industry, you might want to include physical stores as one of your channels, as it will help customers visually experience the product before buying. 

Step 3: Define goals for each channel

Each channel should have a clear purpose that aligns with your overall omnichannel strategy. For example, your physical store could focus on offering a more personalized shopping experience, while your website may focus on convenience. 

Step 4: Connect the channels

Now start connecting all your channels. While executing this step, you must ensure that customers can switch between different channels seamlessly. For instance, if a customer starts shopping on your website and later visits your physical store, they should be able to access their online shopping cart in-store.

Step 5: Maintain your channels

Once you have connected the channels and established your Omnichannel Strategy, it is essential to maintain and update your channels regularly. Monitor customer feedback and track sales performance to identify areas for improvement. Additionally, keep up-to-date with emerging technologies and trends to stay ahead of the competition.

Ready to provide an omnichannel experience to your customers? 

A FlipKart group company, ANS Commerce, is India’s #1 Full Stack E-commerce Growth Partner, renowned for its expertise in implementing omnichannel strategies. If you’re looking to provide your customers with an exceptional shopping experience, then ANS Commerce is the partner you need. 

With our deep understanding of the E-commerce landscape and proven track record of success, we will help you seamlessly integrate all of your customer touchpoints, from brick-and-mortar stores to E-commerce platforms and marketplaces, to create a cohesive omnichannel experience. 

By partnering with us, you can rest assured that your customers will enjoy a consistent, personalized shopping experience, regardless of where they are in the buying journey. 

Want to know how we can scale your E-commerce business? Book a free consulting session with our expert today.