Kartify integrated what3words- Now win customers with efficient deliveries!

With the increasing popularity of online businesses, the requirement for accurate geolocation has become a MUST. It doesn’t matter whether you live in a mountainous area, an overcrowded city or a village in the desert there is always a need of the hour where you have to place an order online and expect to get your delivery on time. 

However, the places with the same name, thin lanes and sometimes empty spaces make it difficult for the personnel to reach their customers on time. Thereby, causing problems not just for personnel and customer but also for the brand as it loses its reputation and loyalty. 

This is why an in-depth location detector is required to give the exact location of the customer or the site where the delivery needs to be done. There are dozens of navigational tools that are available online, Google Map which is the most prominent one…helps to find out a way around an unknown area, making it possible for mankind to explore more.

These applications DO meet critical needs, but lack at some points— are unable to give accurate results when it comes to telling the precise area.

What is what3words?

what3words is a new era geolocation technology that has taken over the world with its simple but precise addressing system. While you walk through lanes, travel to new places and order different products, the problem you face at every stance is to tell the exact location where you are. You might be able to tell the street, nearby shop or store number, but when it comes to conveying the same thing to another person it becomes frustrating. what3words removes this frustration from your life and tells the exact three-meter square areas where you are present. 

It is a finely thought geolocation app that is carved out of the needs of people to help them find locations faster and easier. It has divided the earth into three-meter square areas and assigned each square a combination of three random words. These 3 word addresses are unique, remain the same and do not hold any meaning. For example,///drones.feels.objecting

Well, it’s not that someone is having objectionable feeling for drones, but rather he is giving you the exact location of the ANS Commerce entrance as given in what3words.

Why did Kartify integrate what3words?

The ANS Commerce brand store, Kartify, has come up with a significant development on its checkout page. It has now included what3words to help our client serve their customers better. The exceptional geolocation service of what3words can make deliveries very smooth both for companies as well as customers giving a win-win situation. All your customers need to do is provide their 3-word address while checking out for accurate deliveries.

With the integration of what3words in Kartify, you will not only get the ideal destination or the optimum location to drop off a package but will also be able to build a brand reputation with a better customer experience.

The what3words address starts with three forward slashes without any spaces, followed by three lowercase words separated by a dot, again without any spaces. When the customer enters what3words address while checking out, it gets instantly recognized by the API making the location an exact callout destination for the customer as given. 

For instance: ///wager.skate.swanky is the three-meter square location of the entrance of your customer’s house that has been provided while checking out. The delivery person will get this location as the callout location for handing the package safely. 

How can customers use what3words on Kartify?

Do you have a store on Kartify? If YES, then you don’t have to worry as we have got everything covered. All your customer needs to do is get their three-word address from the app and enter the address on the space provided while checking out. A hassle-free deliverywill be on its way.

The technology is already in use, we are just fine-tuning it for you. 

If you are among the one who is still running their business in the traditional way. It’s time to evolve when the world is running so fast. Bring your store online with Kartify and avail of maximum benefits in an instant.

How can ANS Commerce help?

ANS Commerce is a full-stack e-commerce enabler that helps businesses attain an online presence with the ultimate brandstore service, Kartify which is easily customizable and integration ready. We also help businesses get rid of all the stress of digitalization and focus on their core services, by helping them with performance marketing, marketplace management and warehouse and fulfillment.  

Principles of UX Design Psychology You Must Not Ignore

The human brain always looks for patterns and familiar objects around them to make sense of whatever they touch and see. Whether it be the surrounding environment or digital items, it is easier for them to quickly learn if they can correlate the pattern with something they are familiar with. A designer before making a website, or app needs to understand this psychology to make a design that is easy for its users to explore. Understanding the psychology of users also helps designers control their decision-making ability. Thus, psychology plays a crucial role when it comes to the user experience (UX) design process.

A UX designer must design through the perspective of the consumer and address themes that combine cognitive psychology, social psychology, and human-computer interaction.

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

To help you understand users’ perspectives we have come up with some of the major principles but before that, we must understand Cognitive load.

Cognitive Load

Running too many apps at once on smartphones slows it down or even freezes it. Similar is the case with the human brain!

Cognitive load is defined as anything that forces users to pause and consider their next steps. And when a user thinks too much, the outcome is a befuddled user on the verge of ditching you. So, to operate your app if the user has to learn many things, you need to realize that you are on the wrong track. You must provide your users with the quickest and most direct route to their desired result.

Cognitive load is increased by any component of your UX that has a learning curve. So, we need to minimize the cognitive load.

Intrinsic cognitive load

It is referred to as an inherited difficulty associated with a certain instructional topic. How can users keep their attention on the task at hand while absorbing information?

An e-commerce checkout is a nice example. Designers should remove all navigation and just provide the content users need to complete a purchase. Thus, by lowering the intrinsic cognitive burden designers can increase the likelihood that a user will accomplish the activity at hand.

Extraneous cognitive load

It is how the brain deals with non-essential aspects of the activity, such as fonts, micro-interactions, and directions. Excessive unnecessary cognitive load in UX is exemplified by a user straining to read fonts or comprehend instructions.

Germane cognitive load

It is the type of cognitive load that is devoted to the processing and construction of schemas. While learning something new, the human brain looks for patterns in the content that can help form schemas.

Employing design patterns that users can distinguish from something they already know, makes it easier for them to recognize and learn.

The top Principles of UX design Psychology that you must not ignore are: 

Serial Position Effect

Have you ever noticed that among any numerous displayed items, you only remember a few?

Users have the propensity to remember only the first and last thing in a series, known as the Serial Position Effect. Proposed by German psychologist, Hermann Ebbinghaus, the primacy effect and the recency effect are two memory recall biases that cause this effect.

Primacy effect

It allows users to recall the items that are displayed at the beginning with greater accuracy than the ones followed.

Recency effect

It is the opposite of the primacy effect. The user remembers the information they see last with better clarity than information they have previously absorbed.

This is why, in today’s apps, the hamburger menu has been replaced with a bottom or top bar navigation, and the most critical user actions are placed to the right or left.

Quick Tip – A/B testing is the most effective technique to see if your initiatives and experiments are working with design.

Learn how A/B testing can help you in upgrading your business.

Von Restorff Effect

When numerous comparable objects are present altogether, it becomes difficult to predict which one to go for. The one that stands out is most likely preferred. This is why all CTAs or call-to-action buttons on a website or application differ from the other action buttons!

The Von Restorff effect offers the most important ideas in UX design psychology aiding clarity and direction to the user. We want consumers to be able to tell the difference between a simple action button and a CTA so that they can comprehend and remember what the CTA performs while using the app or site.

Quick Tip – The Von Restorff effect is also a beneficial component of the user interface (UI) as the current page in navigation or the current step in a user flow can also be highlighted to increase the awareness of a user.  

Hick’s Law

According to Hick’s law, the amount of time taken by a person to make a decision is determined by the number of options available to him or her.

As the number of options grows so does the cognitive load and exponentially the time to make decisions.

The biggest examples to consider are e-commerce websites. There are too many options for shoppers to begin, so they take a long time to select before they buy. So, a UX designer must constantly examine designs to ensure that users have the fewest possible options for completing a job or achieving a goal in time.

Quick Tip – A UX designer must consider Hick’s law for the checkout page. As more the steps or input required to complete the sale, more are the chances of users to abandon the cart. 

Learn 5 ways to improve checkout for high conversions.

How Can ANS Commerce Help?

We are well aware of the amount of input that any owner needs to put in to start and establish an online business. With instant products and diverse services, you also need to take care of the compelling design and accurate CTAs. Therefore, to ease your efforts and enhance your consumer’s experience we provide an integration-ready brand store platform- Kartify that has fully customizable UI/UX such as user flows, layout, menu, filter, etc. to give you high flexibility and functionality so that you can reach your customers and serve them better. So, you can rest assured and request your DEMO now!

Prevalent E-commerce Frauds: Ways To Identify And Prevent Them!

Every day, the e-commerce industry is evolving, gaining greater clout and increasing profits. Without a doubt, it has become the most important aspect of the economy for businessmen who are looking to grow and generate revenue.

However, this growth has come with the opportunity for scammers as well. E-commerce fraud today has become a major problem all over the world.

According to Juniper Research analysis, the value of losses due to e-commerce fraud has climbed from $17.5 billion in 2020 to over $20 billion in 2021, resulting in an 18% increase in a single year. The cybercriminals and fraudsters are targeting customers as well as merchants that are inexperienced and unprepared for the market’s ongoing fraud concerns.

Therefore, consumers and merchants both must learn about the frauds and the protection methods, in order to avoid big losses. 

What do you mean by E-commerce Fraud?

E-commerce fraud is known by many names, online fraud, payment fraud or you can also call purchase fraud. It is when a criminal or fraudster uses stolen payment information to conduct online transactions without the account owner’s knowledge on an E-commerce platform. It is accomplished through the use of fraudulent identity, stolen credit cards, false personal card information, among other methods.

Fraud protection is a top priority for any organization as it affects the bottom line of the merchant and produces enormous negative effects.

Negative Influence of Fraudulent Activity on your Business

When it comes to e-commerce fraud, your company suffers more than just revenue losses. You must also deal with the loss of client trust as well as the harm to your company’s reputation.

Each of these negative consequences – financial losses, a tarnished reputation, and a lack of trust – threatens your company’s long-term viability. The threat of e-commerce fraud is serious, regardless of the size of your business.

You need to understand the reasons for the prevailing e-commerce fraud in order to detect and prevent your business from it.

Reasons Behind Increasing E-commerce Frauds

Needless to say, there are a plethora of reasons for fraud to occur in e-commerce stores. Some of them are:

Improved Technology: Fraudsters are growing more intelligent, devising new methods, and becoming more sophisticated with each passing year as everything becomes digital and AI is used. It is simple to steal data and buy information with today’s modern technologies.

Increased Distance: The scammers aren’t required to enter a store, speak to anyone, or risk being caught on store cameras. All they need is a computer and access to the Internet. With the use of online aliases and less physical presence, it has become difficult to identify and apprehend the perpetrator.

Great Ease: Before the Internet, thieves had to physically take credit cards and use them to make transactions. Breaking into people’s houses and automobiles, as well as robbing individuals on the street for credit cards, was a dangerous profession in and of itself. However, things are a lot simpler now. The dark web, in particular, has made it incredibly easy for them to acquire credit cards.

Large Evasion: In comparison to other crimes, cyber-crimes are time-consuming as well as cost-effective. Moreover, cross-border invasion makes it more difficult for police to obtain evidence and prosecute criminals.

Most Prevalent E-commerce Frauds

Identity Fraud

It’s when an imposter acquires and utilizes another person’s personal and financial information without permission. Consumers are not the only ones who are affected by this scam; the merchant is also affected since customers might request a refund.

Customers who believe their personal and financial information is at risk and cannot be shared on e-commerce websites or webshops are less likely to complete a transaction. A store’s reputation may suffer as a result of this.

This may be accomplished through a variety of techniques, including acquiring and hacking personal information such as passwords and security codes, phishing tactics, and so on.

Chargeback or Friendly Fraud

Chargeback fraud happens when a shopper uses their credit card to make a purchase, receives the goods or services, and then seeks a refund from the credit card company, which is routed through the issuing bank saying it was unapproved or fraudulent. In this sort of fraud, the payment processor demands that the store repay the transaction amount to the issuing bank. The online merchant is accountable for refunding the transaction when a bank requests a chargeback.

Affiliate Fraud

Affiliate fraud is any illicit conduct aimed at generating commissions for affiliates. Online businesses pay affiliates a commission for sales referred to by affiliates in affiliate marketing. Affiliates are provided with a unique, trackable web link that directs customers to the merchant’s store pages. When a consumer makes a purchase after clicking on one of these links, the retailer pays the affiliate a commission for the recommendation.

In affiliate fraud, criminals use the system to defraud online merchants by creating phony activity in order to collect commissions or boost commission amounts.

Phishing or Account Takeover Fraud

When a person uses stolen credentials to gain access to a customer’s account, this is known as account takeover fraud. A fraudster can drain monetary cash or loyalty points, steal client data, or purchase products or services once they gain access. Account takeover fraud hurts brand reputations and can permanently destroy the confidence of excellent consumers, in addition to lost money.

The dark web’s desire for stolen email addresses, passwords, and other confidential personal information has led to an increase in this sort of non-financial credentials fraud. When a fraudster figures out the proper username and password combination, they can get access to and exploit legitimate consumer accounts.

Triangulation Fraud

When unscrupulous actors create false internet storefronts to offer things at lower costs, this is known as triangulation fraud. The goal of the phoney store is to steal credit card information. After obtaining a consumer’s credit card information, the fraudster sends the legal transaction to the legitimate retailer. Chargebacks occur when the legitimate merchant charges the customer a second time. If the customer is unaware that their credit card information has been stolen, the fraudster may keep the stolen data and use it to make transactions elsewhere.

Interception Fraud

Fraudsters attempt to intercept a customer’s order and get products for resale through interception fraud. The fraudster will accomplish this by contacting a vendor’s customer care partner and requesting that the order’s delivery address be changed to their own. The fraudster may even contact the shipping company directly and request that a package be rerouted to a different address so that they can intercept it. To get purchase and delivery data, intercept fraud needs to take over a customer’s account.

Ways to Detect E-commerce Frauds

Businesses must stay informed about current fraud trends and work with their partners and service providers to establish plans that address specific dangers as they emerge. Neglecting key procedures might increase your company’s risk of e-commerce fraud. Criminals are more likely to attack businesses and their consumers if this vital monitoring is not in place.

In order to combat fraud, you must utilize a high-quality fraud detection and management system and integrate innovative methods into your organization such as:

·         Check the source of your website traffic

·         Check customers who are shopping for a large number of items, that too for the first time

·         Check customers who opt for quick shipment, that too in a strange area

·         Be vigilant for several cards used from a single IP address

·         Track sales and chargebacks

·         Track customer fraud complaints

·         Watch for changes in current customers’ buying behaviors

·         Watch the discrepancy between the mailing address and the IP address

Preventive Measures Against E-commerce Frauds

If the merchandise is sold to a fraudster, there is only a slim chance that the merchant would receive it back. It results in a drop in income as well as the loss of a customer.

As a result, e-commerce companies must take precautions to safeguard themselves and their consumers against fraud.

Here are some strategies for preventing fraud in the E-commerce industry.

Monitor your Site

Keep a regular eye on the functioning of your website to notice any suspicious activity like inconsistencies in billing and shipping information, as well as your customers’ actual whereabouts. Use technologies that track client IP addresses and alert you to any addresses from nations that are known to be a fraudster’s hotspot.

Custom Address Verification Service (AVS)

You can use the Address Verification Services that are often offered by credit card processors and issuing banks to detect suspect credit card transactions in real-time and prevent credit card fraud. The Address Verification Service compares the card user’s (customer’s) billing address to the cardholder’s billing address on file with the issuing bank. This check is performed as part of the merchant’s request to the payment processor for credit card transaction authorization. When the addresses don’t match, the system either rejects the transaction for further inquiry.

Include Card Verification Value (CVV) for Purchases

Make CVV compulsive for every transaction to confirm that consumers have the physical credit card in their hands. This keeps you protected and helps to avoid fraud.

Prefer Hypertext Transfer Protocol Secure (HTTPS)

To safeguard sensitive information including client names, addresses, and credit card details, use HTTPS which is a secure version that encrypts the data. Using HTTPS protects your online store’s transactions from being broadcast in a way that hackers, thieves, and fraudsters can readily see. By purchasing an SSL certificate, you can easily use HTTPS.

Reduce the Extent of Purchases

Set restrictions for the number of purchases and total cash value you’ll accept from one account in a single day based on your order and revenue patterns. This reduces your exposure to a bare minimum in the event of fraud.

Use Anti-fraud solutions

Depending on your goals and budget, there is a range of software solutions available to identify and prevent online fraud. Furthermore, the tools you choose may differ significantly in terms of the amount of effort required for installation and continuing administration. Some people prefer a more hands-on approach, while others prefer to leave it to the professionals.

Check IP Address and Credit Card Address

Every order placed on your website originates from a distinct public IP address. The location or area of the world where the purchaser is making the transaction can typically be deduced from the IP address. If the city or area does not match the address on the credit card being used, then you need to be alert.

Learn more about the prevention of your E-commerce store from security breaches!

When cyberthieves discover new weaknesses to exploit, it will be critical to adopt these strategies into your e-commerce platform to safeguard it from forthcoming expensive attacks.  

What can we do to help you?

Unsure how to protect the information of your customers? We’ve got you covered since the security of your data and systems is a top priority for us. With the exclusive features of our leading storefront platform Kartify, we will address all of your security issues. Our handcrafted product delivers an exceptional e-commerce experience to those who are new to the digital world and also the ones unaware of the increasing technological innovations.

Our expertise will instantly assist you with security audits using VA/PT on a regular basis; ISO / IEC 27001:2013 (WIP) and allow you access control for development and deployment, Cloud Armor, as well as frequent backups and version control.

So, what are you waiting for? Now is the time to request your free DEMO.

How To Build Your Own Direct-to-Consumer Brand?

In recent years, businesses have come to understand that if they want to take a leap for high-end success they need to look beyond the traditional methods. They need to go for more efficient, tech-friendly methods to expand their boundaries and engage consumers from every corner.

As the demands of the consumers increase, brands too are trying to reach consumers in a way to serve with better communication and more ease. Owners have now started shifting their focus to direct-to-consumer services and providing assistance that was otherwise hard to fulfill due to over expenditure of resources. 

Stepping up with direct-to-consumer services, the e-commerce market size in India has reached $84 Bn in 2021 and is expected to reach $200 Bn by 2026.

(Source)

What is Direct to Consumer Brand?

The brand that has its own manufacturing or CPG business i.e., it develops its own product and services, distributes directly to its customers without the involvement of any third party is considered a direct-to-consumer brand. It is also known as DTC or D2C brand that sells directly through online mediums.

How are D2C brands different from the rest?

In order to understand the customer and fulfill their needs, D2C brands have to be very nimble. They need to connect with customers and engage them with the variety of their products as well as services and make the purchase possible. They need not have a physical store, acquire an inventory space, make a big catalog or put a load of capital. They can engage the customers online, take their orders, provide the service and get feedback without any hassle.    

Is D2C a fad or a long-term trend?

Will customers continue to flock to direct-to-consumer businesses in the same way they did in recent years?

Will retailers adapt and reclaim their footing?

Can manufacturers continue to run D2C or, at the absolute least, use a hybrid method while certain retailers evolve?

However, the main question is – Is it really worth it for your firm to go D2C in the long run, or is it simply a fad?

There’s no doubt that direct-to-consumer businesses are hot right now. With the popularity of firms like Bare Anatomy, Gonoise, Mamaearth, it seems like a new D2C startup pops up around every corner. But it doesn’t imply D2C is a passing phenomenon as if it were a fashion trend that will fade away shortly. The recent development of direct-to-consumer (D2C) businesses is everything but random. D2C businesses have thrived in recent years because they are better equipped to meet the changing expectations of today’s clients, such as delivering more customized and authentic service.

Going D2C isn’t some sort of “magic bullet” that will propel every company to success. Implementing the D2C paradigm without first understanding what it implies is a recipe for disaster. Therefore, you should know exactly what you want to provide your clients and how to utilize the D2C model to make the shift possible.

Advantages of D2C brands

No middleman – Unlike traditional methods, D2C requires no middlemen. The companies do not have to depend on the distributors or the retailer to make their products reach the end consumers.  

Reduce cost – As there is no involvement of a third party, the cost ultimately reduces. Moreover, the requirement for the store or inventory also reduces. So you get the products at a very competitive price.

Save time – Customers can directly approach the brand store online, select products, and place orders. There is no lengthy or tedious task that you need to handle or wait to get a product.

Direct Contact – With no middlemen, there is no manipulation. The feedback of the customer is directly able to reach the brand and brands get a better understanding of their customers. It also eases their effort to experiment with new products.

With D2C, brands are coming closer to customers, bringing down the price and saving time, eventually creating a whole win-win situation. Nearly 55% of consumers have started to buy directly from brands.   

Willing to start your own digital direct-to-consumer brand?

Well! It is not hard to take a leap and interrupt the status quo. The path of business is always filled with challenges but to succeed you must not give up on your will and cross all the hurdles.

Quick Tip – Having no middleman can be challenging, as you need to compete with the retail giants such as Walmart, Amazon that have high recognition and significant resources. Therefore, laying a roadmap can help you walk step by step to your success. 

Start your own D2C brand in 7 simple steps

Look for a Reason

Before you decide to build a D2C brand, have a rationale for why you should join the industry in the first place. Identify a daily objective, simplify your decision, and create a story that resonates with the audience both functionally and emotionally.

Defining the purpose for your company’s existence is the first step in articulating your brand identity. Why should customers be interested in your company? Beyond generating money online, what is your mission?

Analyze your Market

Focus on your product and consider how it addresses a typical consumer pain point. Search for a compelling proposition, strong enough to get someone’s attention. If your product is already popular in the market, you will be up against a lot of competition.

Alongside, take some time to write a business strategy while you’re researching your market. Encourage others to talk about your goods by soliciting reviews and testimonials.

Include Offers to Persuade

After you have transformed your idea into an actual product all you need to do is persuade consumers to purchase it. 

Customers get persuaded once you offer them help. To save time, effort, and money, you should use a subscription model that attracts more customers. The recurring revenue along with high customer retention leads to rapid exponential growth. You can provide a no-fee, easy return service or can incentivize your customers to spread the word. 

How to introduce a gift card module? Read on!

Implement SEO Campaigns

Search Engine Optimization is still a sure-fire way. It enhances recognition and generates web traffic by dominating the search engine rankings in your industry. Carefully crafting the content with your industry-specific keywords you can target your potential customers and introduce your brand to them.  

Enhance Power with Visuals

In addition to SEO, visuals matter a lot!

Never underestimate the power of visual content like videos, memes, and infographics. If it is able to strike a chord with your audience, then you will establish a strong brand following.

Learn Brilliant Ideas to Pump up your Business with Visual Marketing

Boost Social Media Activity

Posting the visuals on social media platforms helps gain a lot of attention. Running ads on Facebook, Instagram, YouTube, and other platforms enhance traffic at your site and gain organic traction.

Learn Facebook Ad Targeting Tips to Drive Conversions for Your Business.

Go Headless

Compared to typical commerce systems, headless commerce has a number of advantages. You’ll be able to reach out to and communicate with your customers on a variety of devices and channels, as well as accept payments if you invest in a headless CMS.

The way customers shop online is evolving, and it will continue to do so in the future.

Explore the 5 benefits of Headless E-Commerce.

Take a Notch from the Norm

Unlike in the past, when launching an e-commerce website required a large IT team and months of planning, today it takes only a few weeks and anyone can do it with a ready-to-use e-commerce platform that allows businesses to sell products and services online while also managing the website, marketing, and sales.

ANS Commerce Enabled Services

We provide an integration-ready proprietary brandstore Kartify, that enables offline brands, small-town retailers, home-grown businesses, and more to expand their reach online. We provide the simplicity of setup and a rapid time to market, which are aligned with the benefits of selling D2C. 

We take care of everything, from setting up the online shops, product pages to inventory management with strong integrated applications. We also provide assistance for Performance Marketing, Marketplace management, and e-commerce consulting. So, request your DEMO now. 

Want to Turn Prospects into Sales? Create an Engaging FAQ Page!

FAQ section is considered as customer support by many people but if used correctly it can prove to be a pro to your website. It serves several functions, such as  

  •         Quick information about the business, products and services
  •         Publicly answer questions to delight people and build customer trust
  •         Enhance brand values and elevate purchasing ease
  •         Actively support customer queries and prevent complaints
  •         Helps make decisions and improve shopping experience

As people today like to resolve most of the queries themselves, a relevant FAQ page can convince your customers and sales.

Many Business owners considering FAQ Page irrelevant tend to lose customers and sales.

What does FAQ imply?

FAQ are the frequently asked questions that are common to customers. They are the quick response displayed on the web page that allows visitors to communicate and decide whether they want to proceed with your services or not. It is the best way to save time and effort which pleases customers while they troubleshoot problems. FAQ serves as the first page of a contract for service before customers reach the owner directly.

Most businesses confuse the FAQ page with the About Us page and lose billions due to lack of interaction.

How to create an engaging FAQ page?

Whether old or new, the customer’s anxiety of dealing online is catered well if your page is specific and crafted well with right questions and answers. Here are a few tips to create an engaging FAQ page.

Make your FAQs easily navigable

Don’t hide or complicate your page. People know what FAQ means and are looking to get a quick answer rather than making a call and wasting time. So instead of writing a whole lot of messages just write “How can we help?” or “More Info” and place it in the navigation menu or the website footer to reassure your prospect. Consider it as an opportunity to educate and engage your customers.

Quick Tip – FAQ are the section of answers to the questions that a customer asks while placing an order or taking a service. So the answers should be direct and to the point. 

Enlist common questions

Think about your business and the demographic that you target. Enlist the question from very basic to advance without skipping any, as sometimes the simplest ones are hard to answer. Learn your companies inside out and the prospect of your potential customers to ease their understanding. Waffling to avoid the answers, shying away or redirecting the customers to another page isn’t going to help.

Divide your page in small sections or categories if they fall under the same group as it will make it easy for the customers to direct themselves.

Jack & Jones has divided the page in various sections to help the customers reach their concerned query. 

Customers unable to find the answers on your website might turn to social media which can lead to misconception and speculations.

Don’t expect lawyers to write your FAQ

FAQ should be as conversational as possible. It should not be dull, boring or controversial but direct, real time and casual to lead the prospect to purchase the product. There may be some questions that you wont like to answer but how you answer is again a key note. Think from the side of the customer and spin the bottle in a way that you don’t lose them instead give more of what they need.  

Quick Tip – You can also check the website of your competitors, or forums like Reddit or Quora to refer to the types of questions and answers in your niche. 

Avoid jargon and include ‘Call To Action’

Simple and definitive words are more convincing, so instead of writing wishy washy use Yes/No. Further get a clue from the question about what your customers want to do and provide them the link to do so. Don’t leave your customers to a dead end and let hunt services themselves instead be the part of their decision and assist them.  

For example,

Q. Do you charge for a demo?

A. No, the request for a demo (link) is absolutely free.

Enhance with some creativity

It is true when it is said, “Action speaks louder than words”. Sometimes it is hard to explain in words what you want to tell or explain to others. You can go creative in such a case. You can include either audio or video or some images to direct your customers. A few funny yet professional questions also engage customers to business.

Many companies like Bath and Body Works, incorporate video to make it easy for customers to follow. 

Report shows that 80% of customers stop business with companies having poor customer support service.  

(Source: HubSpot Research)

Templates for FAQ

There is no universal template when it comes to FAQ but there is a common pattern of writing this page in the form of Question and Answers. 

Varstrado, follow a simple pattern of answers below every question that users can easily explore to clear their doubt.

Many websites present their answers in the form of a dropdown as well. By clicking the question or any particular sign (such as arrow or plus) one can get the answers. 

Vero Moda has aesthetically used a clean design to present its FAQ to provide a seamless user experience. 

Typing the question on the search bar above is yet another way to get the answer in FAQ on some websites. 

Some sites also link a new page with each question in order to enhance the SEO along with query solutions.

Create your Own FAQ Page

Here are some common ecommerce questions that you can make you start with your FAQ page today –  

  • When will my product get delivered?
  • What to do if I have not received a damaged product?
  • What to do if I have not received my order?
  • How to replace the order I have made?
  • What is your return policy?
  • What are the shipment options?
  • Why do I have to pay extra tax?
  • How can I reach you if my queries are not cleared?
  • How safe are my details with you?

Now you need to dig more about the featured products, brand promises,account management and usage of the products. 

Don’t overlook your FAQ page, instead keep it updated with new queries that are frequent.  

Get Started with ANS Commerce

To kick start an ecommerce business you need to nurture it with all the resources possible with you being focused on the core production and services. At ANS Commerce we help businesses with Kartify, an integration-ready proprietary tech platform that allows you to start your own store without undergoing any hassle. From platform leverage to cross-sector expansion, we provide everything to extend your standards. So, request your DEMO today!  

Takeaway

The FAQ page can add a lot of value to your website if used strategically. It can not only reduce the burden of your customer support but also enhance the purchase anxiety of the customer. So incorporate it as a part of your website rather than the aftermath. 

Buy Now Pay Later Revolution: Why E-businesses Should Adopt It?

For modern shopaholics, nothing is as exciting as the idea of buying now and paying later. Fortunately for them, this fantasy is now a reality. 

Buy now, pay later (BNPL) has gained huge popularity over the last few years. 

With the advent of the Covid-19 pandemic, the ensuing lockdown, and the financial ramifications it has had for consumers and businesses alike, BNPL is likely to become an important part of the e-commerce domain. It enables customers to buy a product or service without worrying about the purchase price.

With the ability to encourage impulse buying and drive additional sales, it’s no surprise that BNPL is the next big payment trend in the online retail world.

What is Buy Now, Pay Later?

The idea behind buy now, pay later is quite simple. Shoppers buy something online and, instead of paying the total amount upfront, pay in installments over some time. BNPL also makes it possible for businesses to move goods quickly out of inventory. 

Companies can offer their financing, or go through a third party such as Simpl or LazyPay. 

How does Buy Now, Pay Later work?

At checkout, shoppers have the option to receive their product right away and pay the amount in full either after a set period or in smaller installments over time. They usually have to make 3-4 equally spaced payments, also, there are no extra fees or interest charges, provided they pay on time. 

The businesses have to pay the service provider a certain percentage of the amount as commission plus a fixed fee for every transaction.

The majority of the BNPL service providers do a soft credit check to avoid giving money to people who have shown general disregard for repayment obligations, but this isn’t universal. 

Social e-commerce drives further adoption of Buy Now, Pay Later

A change driver that is closely tied to the BNPL boom, is the rise of social e-commerce. It enables users to shop directly from social media apps by bringing social media and e-commerce together. Buy Now, Pay Later assists in fast-tracking the purchase decision by providing shoppers the option to pay later, leading to more impulse buying. 

Whether or not they are active in the social e-commerce domain, brands with an online store need to optimize their checkout experience to remain competitive. 

Now that you know what Buy Now, Pay Later is, let’s see how implementing it can benefit your e-commerce business.

Why should businesses offer Buy Now, Pay Later? 

Convert more visitors

For businesses, there’s nothing more frustrating than seeing visitors spending a lot of time on their website, browsing products, adding them to the cart, only to abandon them. 

While there are multiple reasons for a customer to abandon their cart, affordability always comes on top. 

BNPL enables customers to purchase goods even during a tight financial situation. Suppose, you are selling a certain product for two thousand rupees. If you let the buyer pay in two or more installments, you will sell twice as many products. 

Quick Tip –  By offering BNPL and making the purchase more economic, you can reach a wider audience, including the younger generation. At ANS Commerce, our in-house tech Kartify is a feature-rich platform and comes with an integrated payment gateway. Request your free DEMO now. 

Looking for a logistics partner for your FMCG goods? Read on to find out how we safely store and ship perishable goods. 

Increase your average order value

The Average Order Value (AOV) is the amount a customer pays when they make a purchase. Many e-commerce businesses have witnessed more than a 100% increase in AOV after adopting the BNPL payment system on their website. 

Smaller, spread-out payments increase the customers’ purchasing power, driving the sales for businesses. People prefer BNPL to avoid the exorbitant interest rates of credit cards. 

Buy Now, Pay Later system is also quite helpful for brands selling high-value goods like jewellery and electronics. It enables consumers to purchase these expensive items without worrying about the payment. Therefore, making it easier for brands to drive order conversion. 

Offer better customer experience

A hassle-free custom experience builds loyalty and encourages repeat purchases. 

For a customer, more ways to shop, pay, and products to choose from, are all positive factors. Offering customers the option to shop and pay the way they want leads to an increase in loyalty and sales. 

Which payment method you choose to provide on your checkout page is up to you. Although millennials are more likely to prefer mobile wallet/UPI, the more choices offered, the better. 

BNPL is just one more option the customers would like to see on the checkout page. Adopting this growing trend can provide them with a seamless shopping experience leading to repeat business. 

Data safety is of utmost importance when it comes to online shopping. Read this article to learn how you can avoid a data breach. 

Drawbacks of adopting Buy Now, Pay Later?

There are always certain drawbacks associated with every financing option, BNPL is no exception. 

  • BNPL third-party service providers usually charge 2-6% of the purchase amount, which is higher than the traditional payment methods. However, for brands, it can still be profitable because BNPL assists in driving more conversions 
  • One of the biggest cons of offering the Buy Now, Pay Later option is that it invites several administrative problems. Also, there’s a risk of loss of revenue if the customer doesn’t pay the amount, or stops paying after a few installments. However, BNPL service provided by third parties is a great way to avoid such situations. Once a customer buys through the third-party gateway, the seller is paid in full within a few business days. The payment partner services the loan and takes on the risk, from chargebacks to fraud
  • BNPL also involves integration challenges, incorporating it requires some serious workaround on your checkout page. It needs special tools and technology, which adds up to your business expense thus lowering your profit margin. To avoid this, brands should choose a feature-rich platform that is integration-ready

How can ANS Commerce assist you?

Our in-house, fully customizable, integration-ready proprietary brand store platform, Kartify comes with a payment gateway that is safe and secure. We do not store user financial details and conduct regular security audits for more safety.

BNPL is the latest wave within the fintech industry to further disrupt the traditional banking and business landscape. With the long-term financial impact of the Covid-19 pandemic, especially among the younger generation, BNPL services will likely witness accelerated adoption in the future. Kartify offers an option to enable BNPL for our partner brands. We advise you to jump on this trend with our assistance so that you can drive more sales, safely. Request your free DEMO now!

Strategies To Optimize Order Confirmation Emails To Build Stronger Customer Relationships

Nothing feels more amazing than changing a lead into a sale. We know that feeling hits a different level of satisfaction. But, is your relationship with your buyer just limited to making a purchase? Well, that is not an ending but just the beginning of the customer-seller relationship. This is the crucial moment where you can make your customer realize that your brand cares about every touchpoint they go through. It’s imperative you actively engage with the customers and keep them informed at every point of their journey.

We just wish that while optimizing your email marketing strategy, you are not forgetting the most crucial mail that everyone awaits for – order confirmation mail.

What makes Order Confirmation Mails so important?

How will you feel if you make a purchase from an offline store and did not receive any bill? No matter how amazing the service or the product was, you need a confirmation of your purchase which is a bill. In the same way, an order confirmation mail is a bill and acts as a proof for the buyer, so they tend to engage with it more.

Order Confirmation emails are transactional emails and are triggered when purchases are completed, they even contain additional components which increase engagement.

Basic components of an Order Confirmation Email

  1. Order placement confirmation
  2. Amount charged for that order
  3. Estimated delivery time
  4. Delivery address

These are the basic elements of every order confirmation email, however, if you want to attract customers and encourage them to do business with you again then follow these strategies!

5 ways to optimize order confirmation email to build stronger customer relationship

Encourage customers to buy more

Making cross-sell offers in the order confirmation mail is an effective way to encourage your customers to buy more from you. After all, if a person has already bought from you, they’re more likely to buy again. 

You can encourage customers to buy more by sharing a ‘frequently bought together’ list in the confirmation email. For instance, if someone bought a shower gel from you then it’s reasonable to assume that they’ll also need a shower cap, body scrub, and moisturizer. It is also helpful for the customer because these products are all relevant.  

Now, the question arises which product needs a cross-sell?

The answer is simple, they all do!

Any product bought by the customer fills a need and creates a need for a new one. For example, if they buy a new phone, they’ll need a new phone cover and screen protector. The question is not whether the product needs a cross-sell, it’s about making it relevant to the customer. 

Quick Tip – Create a sense of FOMO by offering a limited-time offer in your order confirmation maile. Also, do not confuse the customers with too many options, just recommend 5 items to them.

Want to know the secrets of an effective email marketing strategy? Tap here

Boost social media followers 

Social media is an excellent tool to generate leads and sales, it also provides businesses access to more audiences. 

Adding social media buttons to your confirmation email can assist in boosting your followers. A higher follower count enables you to target a custom audience on Facebook, Twitter, and LinkedIn.

You can also ask customers in the order confirmation email to share their favorite products on social media. When they share it, their followers will click through to view the products, providing you with a chance to add a tracking code and launch a remarketing campaign on social media.

Motivate shoppers to join the referral program

Referral marketing is an effective way to persuade new customers to buy your products. Leverage order confirmation emails to encourage satisfied customers to promote your products, it’ll assist you in generating new leads and sales. However, to run a successful referral program, you need to incentivize your existing customers. For instance, motivate shoppers to share your products on social media with their followers by offering them a 10% discount on the next purchase.

Promote loyalty programs

Order confirmation emails are an important part of the post-purchase promotion strategy. If you’re running a loyalty program, the best time to promote it is right after the customer has placed an order on your website. 

You can run a loyalty program wherein the customers earn redeemable points every time they buy from you. This way you can turn a one-time purchase into repeat customers. Also, use this opportunity to remind shoppers of their total unredeemed loyalty points to encourage them to make a purchase. 

Quick Tip – You can occasionally send customers emails reminding them of their unused benefits that they’re missing out on. At ANS Commerce we provide our clients with complete performance marketing services. To find out more, request your free DEMO now!


Leverage user-generated content to boost sales

It is said that a picture is worth a thousand words, however, in the context of the order confirmation email, it is worth a lot more than that. 

Businesses that are serious about boosting their sales through order confirmation emails should consider using user-generated content (UGC).

UGC is any piece of content that your customer has posted on social media and online forums. It could be anything, photos, reviews, etc. Incorporating it in the order confirmation email assists in creating trust and authenticity. UGC can also assist in boosting sales, for example, if you add a review wherein a customer raved about buying, say, a bedsheet and a matching pair of the pillowcase, it will encourage the recipient to make a purchase. 

How can ANS Commerce assist you?

Are you worried about handling and managing customers’ orders? Well, leave everything to us, our in-house tech Kartify is a fully customizable, integration-ready proprietary brandstore platform. 

  • Completely mobile-friendly to offer seamless shopping experience to customers
  • In-built tools to collect customer data for remarketing campaigns 
  • Equipped with custom email reports. 

Still, having second thoughts? You can request a free DEMO now!

An order confirmation email is one of the most-awaited, engaging, and informative emails that a business sends to its customers. Therefore, brands should invest more time in creating them. Also, it helps businesses to sell more and gain loyal customers. With just a few tweaks, you can optimize your order confirmation email for higher engagement, traffic, and revenue. 

How A/B Testing can help you in upgrading your business?

Do you know which approach is the best to make your customers happy? Well, this is a question that every marketer gets confused about. The most common dilemma that businesses face these days is they think they understand customers. However, customer behavior is quite unpredictable. You just can’t afford to rely upon gut feeling or intuition as customers’ purchasing habits are very dynamic in this era of online shopping. Well, we have an amazing solution for you that is to conduct A/B testing. 

A/B testing is a statistical way to compare the two versions such as A and B to know which versions go better for you.

A/B Testing Process

Here’s an A/B testing framework you can use to start running tests –

  • Collect data to find out where you need to improve. Start with areas attracting high volume on your website, it will enable you to gather data faster. Look for pages with low conversion or high abandonment rates
  • Identify and set objectives to find out whether or not the new variations are performing better than the original version
  • After identifying your objective, start generating A/B testing ideas and hypotheses for why you think they will perform better than the current version. Prioritize them in terms of expected impact and level of difficulty in implementation
  • Use an A/B testing software to make desired changes in an element of your website experience. It could be anything from changing the color of a button to hiding the navigation elements
  • Run experiments and wait for your visitors to participate. They will be randomly assigned to either the control or variation version of the website. Their response to each experience is measured and compared to determine how each performed
  • Start analyzing the results after the experiment is over. You’ll find out how the two visions of your page performed and whether or not there is a statistically significant difference
Quick Tip – Running a successful A/B test requires years of experience and skill, it’s quite normal to feel overwhelmed by the extensive steps involved in the experiment. At ANS Commerce, we provide our clients with complete performance marketing services and take care of all the marketing planning and campaigns for them. Request your free DEMO today!

Benefits of A/B Testing

Boost Your ROI

A/B testing can assist you in analyzing the website visitor and customer behavior before investing in major decisions. It can assist you in avoiding unwanted risks by helping you focus your efforts and resources for maximum efficiency. Ultimately increasing your ROI, conversions, long-term customer loyalty, and other relevant metrics. 

Quick tip: You must know of every single point that took you to success, we recommend you to always take an independent variable first and measure its performance.

Prevent Cart Abandonment

The final goal of every website is to sell goods and services. However, getting visitors to follow through with checkout after clicking the add to cart button is not an easy task because usually, potential customers abandon their carts before paying. A/B testing can assist businesses in finding the optimal combination of tweaks to the order pages that will motivate the users to finish the purchase. 

The customer journey between checkout and entering a delivery address is the best place to implement the A/B testing. 

Want to know about constructive Website designing tips? Just CLICK HERE

Lower Bounce Rate

It hurts when a visitor just vanishes from the website in a few seconds. A/B testing is an easy way to determine the best combination of elements that will make the visitors stay on your website for longer. The more time they spend on your website, the more chances of them discovering something of value, resulting in conversion.

Want to know some amazing tips to fix your brandstore speed? CLICK HERE

Quick tip: You must experiment while creating a new page on web design, write fresh titles while testing the variations to boost conversions.

Improved User Engagement 

Elements of a website that can be A/B tested include the headline, images, call-to-action (CTA) forms and language, layouts, fonts, and more. Testing one change at a time helps in finding out which influenced user behavior and which did not. Implementing the winner variation will improve the user experience, resulting in overall success. 

Quick tip: If you are facing problems with tracking your website, ANS Commerce is here for you. We provide an in-house tool for marketing automation and detailed analysis to enhance your CTA. Request your free DEMO now!

How Can We Help You?

Well, now you know how incredibly A/B testing works in optimizing your business. But are you worried about how you will implement it? Well, no worries we are here to help you as ANS Commerce provides the best assistance when it comes to A/B testing. As it has special features like:

  • Experiments different audience sets: It experiments with different audience sets to analyze the best approach for the brand
  • Segmenting custom audience: It segments the custom audience into the basis of behavior on the website to know what works best for them
  • Tech & Product: ANS helps you in optimizing the load time of the website, one-page checkout for faster transactions, a data layer for better tracking, and a lot more features

Go ahead and request your free DEMO now!

We all know how dynamic e-commerce businesses are these days which is even more of a big alert for the companies who make certain decisions on gut feeling or intuition. That’s the reason  A/B testing is imperative and the most useful tool these days to drive your e-business growth. A lot of companies in the world have achieved a lot more than their goals by A/B testing and your business could be the next! What are you still thinking? Implement A/B testing now!

5 Easy Ways to Protect your E-commerce Store from Security Breach!

The pandemic has forever changed the behavior of people towards online shopping. Social distancing lets a lot of people shift towards online shopping. This also led to an increase in online transactions. Well, that’s good news for every online retailer. But, if we take a look at the other side, cybercriminals are getting wiser day by day, taking the advantage of the situation. 

The constant game of dog and thief is prevalent since digital technology has been introduced. We need innovative techniques to protect our e-business from cyberattacks.

It is already high time for you to defend your business by implementing the latest security systems. For your assistance, we have listed various steps by means you can safeguard your store from any type of security threats.

What is a Security Breach?

“A security breach occurs when a hacker is able to bypass all the protected security mechanisms and access the data without authorization.”

5 Easy Ways to Protect your E-commerce Store from Security Breach!

Let’s make data security and enforcement of data control your priority by implementing these 5 ways in your security system now!

1. Use a secure connection for check-out

Some marketers are still living in the misconception that if they use an HTTP protocol, their data is safe and secure. Do you think is it still safe if your user information is transferred directly to the server? It is obviously not, well the HTTP protocol does the same and the reason is it doesn’t have encryption. Hackers could easily use confidential information like ATM pins and bank account details.

Well, we suggest you use HTTPS Protocol as it encrypts the data sent between browser & server and has SSL (Secure Socket Layer). It doesn’t only secure your customers’ data from all ends but even protects business-critical information like intellectual property and employee data.

Do you want to set up a secure brandstore? Explore our in-depth guide on moving from offline to the online store here!

2. Reduce storing customers’ confidential Data

The first thing businesses try to do after spotting a new visitor on their brandstore is getting their hands on his/her data. However, if your website gets compromised your customers have to pay that price as it will open the doors for hackers to steal their information. Well, it’s a very wise decision not to store crucial information like bank or credit card details. In the short run, your customers will face a little problem in checking out as their cards are not saved. However, in the long run, it will save you from a lot of legal penalties.

Quick tip: You can encourage your customers to use other payment gateways that do not involve storing information for making transactions.

3. Maintain PCI compliance 

If for some reason you’ve to store customer data then we advise you to follow PCI compliances. It is a quick and simple way to check a long list of measures that need to be taken to ensure and safeguard your customers’ transactions. If you choose to miss this vital step your e-business might have to endure severe pain as it will take a lot more resources, funds, and time to rectify the data breach.

4. Conduct regular audits 

Conduct regular audits to check your security measures. External audits are an easy way to systematically review where your business currently stands with its data, network, and device security. It also assists in finding out if there are any potential security issues and how to tackle them before any damaging security breaches occur.

Quick tip: Don’t know how to conduct regular audits to ensure the security of your brandstore? Kartify ensures regular security audits, making it incredibly easy for you to manage your business operations. Request your free DEMO now!

5. Update your backend software

Is your website updated? When was the last time you updated your backend software? Your business could easily be the next target of a security breach. Updating the website regularly will act as a strong shield and will prevent cybercriminals from accessing your systems. 

Quick tip: After installing the latest version of software you are using, don’t forget to install a good ransomware blocker as it keeps your system safe from any illegitimate sources.


How can we assist you?

Are you confused about how you can safeguard your customers’ data? Well, we got you covered as your security of data and systems is paramount for us. Kartify – our brandstore tech will solve all your security related issues with the following features:

  • Regular Security audits with VA/PT; ISO / IEC 27001:2013 (WIP)
  • Cloud Armor & regular back-up & version control; data encryption
  • Proper access control for dev, deployment

What are you still waiting for? Request your free DEMO now.

In 2021, when cyber criminals are finding new vulnerabilities to exploit, it’s the need of the hour to implement these techniques into your e-business and protect your e-commerce platform from upcoming costly attacks.  

Gamification Marketing: Fuel your Business by Incorporating these Tips in your Brand Strategy

In a world where people are overloaded with advertisements, they have an infinite number of options to choose from. Not only has it become difficult but also very important to pull off their undivided attention. But the question is how? Gamification is the answer to this problem as it encourages people to engage actively.

We all love playing games as it challenges and rewards us. It is not just a source of entertainment, but also engages customers and can be a powerful tool.

What is Gamification Marketing?

“Gamification is the process of incorporating the game mechanism into an already existing system to entice the customers.”

marketing

Gamification is a marketing tool to pull off the customer’s attention. In the language of marketing, gamification strategy begins when a business uses a popular game to promote its brand while offering rewards and incentives to people. People are more likely to engage when they have a chance of achieving something. This way you can indulge your customers while using gamification as a powerful marketing asset! 

6 tips to enhance your brand strategy with Gamification Marketing

1. Enhance your strategy by introducing creative rewards 

To ensure the ultimate customer interaction and engagement, you must come up with creative rewards. No, we are not talking about expensive gifts, rather social recognition resonating with your business. 

For instance, if you are a Jewelry brand, making customized jewelry. To increase your social media presence, you can launch a campaign during the festival season, encouraging people to post a video wearing your jewelry. Ask them to use your brand’s hashtags as they tag you. This will increase your engagement and as a reward, you can feature the best participant on your official social media page. Micro influencers love to participate in such community building activities. 

2. Celebrate and appreciate all the users

users

The best rewards are for the ones who possess proficient skills and give the best performance. But, will you forget the ones who tried and were not able to do well? We can’t afford that. Our ultimate goal is to engage customers and it is imperative to keep in mind all the participants as essentially they are your actual customers. Sometimes even a “thanks for participating, we value you” is more than enough to motivate them to engage in the future.

3. Monitor the process

Tracking the process has two-fold benefits. Firstly, it’s beneficial for your users. Customers are very keen to know where they stand to win rewards and gifts.

Secondly, tracking the process is not only beneficial for customers but is of vital importance for the brand itself. Brands get to know whether the strategy is driving their business goals or not. Tracking makes it possible to get a quantitative measure of their progressions and to know about where they are lagging. 

Quick tip: Want to monitor your performance? Having captured all data and user logs for analytics and insights, Kartify – our brand store tech – lets you create custom reports. To know more, request your free DEMO now! 

4. Incorporate real games

If you choose to integrate gamification marketing into your platform, you have to play smart. Incorporate real games for your customers and see how they welcome it. If they like your game, they will be curious to interact with your brand. Moreover, this will also show the authenticity of your brand.

Quick tip: Incorporating games such as Spin a Wheel, Chess, etc. are the ones people love to play, helping your brand to generate more leads. 

5. Keep the gamification process simple

Since the main objective of the gamification process is to generate leads and boost sales through a prescribed path, it is important to keep the mechanism simple. If it requires multiple pages to participate in a contest, people will pull-out, leading to high bounce rates and low engagement rates.

6. Understand your Target Generation

generation

Before you set any marketing strategy, always remember the type of audience you are thinking to target and then analyze what are their expectations and what drives them. For instance, Gen Z & Y may like your game. But Gen X might not like them as much. You need to keep in mind the type of products, rewards you are offering to the type of audience you are targeting, so you could engage them accordingly. 

Gamification is quite a competitive strategy as there could be many errors, but you can eventually learn from them, making it a perfect method to engage with your consumers. It is all about how well you take the opportunity to increase your brand visibility.