Category: Performance Marketing

How To Plan The Best Strategy For Social Media Marketing?

Social sites today have changed how society functions; the interaction, the connection, even the behavior of people have changed. With the growing popularity of social platforms like Facebook, Twitter, and LinkedIn, businesses realized that these websites can influence customer behavior and took the opportunity to reach out to them with their products and services.

Many companies became successful with it as it allowed them to contact millions of people and spread the word about their product in a breeze. However, not all businesses achieve that success. Do you know why?

Social media is continuously growing! New platforms are emerging with different features, and the old ones are getting updated in order to keep their visitors engaged. So, no fixed strategy works. It needs to vary depending on which social networks your target audience uses. Before we discuss that, let’s understand what it is and what it can do for your business.

What is Social Media Marketing?

The process of building a community on social media platforms with the target audience to generate traffic to your business is known as Social Media Marketing (SMM). It is an overall method to communicate with existing consumers and reach out to new ones on the platforms where they socially interact.

Businesses use social media marketing to promote their brand, culture, mission, and even tone. There are a variety of methods on social media networks that allow marketers to advertise their products/services, connect with their users, and interact for the purchase.

Importance of Social Media Marketing

With social media playing such a crucial part at the top of the funnel, it is important to generate a fantastic marketing opportunity. And if you’re not making use of this lucrative source, you’re missing out on its great benefits.

Some benefits of Social Media Marketing are-

Increases Brand Visibility

Having a social media presence for your brand can undoubtedly increase your company’s visibility as it allows you to reach the same level where your customers are, and create a community where your users can interact. Social networking is the most stress-free and profitable digital marketing tool that can quickly generate a large following for your company and boost your brand recognition within a limited period of time.

Improves Brand Loyalty

Communicating with customers on a regular basis and creating a bond with them increases customer retention and loyalty that every business requires. When you have social media presence your customer can easily locate you and connect with you, moreover, you can also engage with your customers and keep them happy increasing brand loyalty.

Helps Remain Budget-Friendly

Social media marketing is perhaps the most cost-effective technique as almost all social networking sites provide free registration and account creation. However, if you decide to employ paid social media advertising, start modestly to have a sense of what to expect. Being cost-effective is critical since it helps you to maximize your return on investment and dedicate more money to other marketing and business needs.

Enhances Customer Satisfaction

When customers post comments on your page, they like to receive a customized answer rather than a generic statement. A firm that appreciates its clients and takes the time to craft a personalized statement is naturally regarded as positive. With the use of these platforms, you can give your company a voice that will help you build your brand image.

Boosts Web Traffic

Another advantage of social media is that it aids in the growth of your website’s traffic. If you post your content on social media, users will be more inclined to visit your website. The more high-quality content you share on social media, the more inbound traffic you’ll receive and the higher your conversion chances will be.

How to Create a Social Media Marketing Strategy?

Social Media Marketing Process includes simple steps:

Define goals

It is important to clearly outline what you want to achieve from social media platforms. Whether you want to increase the followers or enhance sales of your company. Determine the purpose of your company’s social media presence in the first place. Without a clear goal in sight, you won’t be able to choose the best course of action.

Prefer using the S.M.A.R.T. goal framework to create your objectives

Specific- For your goal to be more effective, it is important to be specific. The more specific your goals are, the easier it will be to develop a strategy and set standards. If you want to raise brand recognition or gain followers every month, be explicit about how you’ll accomplish it.

Measurable- Specificity is a good start, but quantifying your objectives makes it easier to follow your progress and determine when you’ve arrived at your destination. You may enhance your results by tweaking your method if you are not able to achieve your goal.

Attainable- This is the moment in the process where you should do a serious self-evaluation. Companies might become too ambitious and establish unreasonable, unreachable objectives. Check to see if your aim is feasible given your resources.

Quick Tip – Reflect on whether your goal is something your team can fairly achieve or is certain to fail. Remember that your goal holds the efforts and the confidence of your whole team. If your goal fails, the confidence of your team also fails.

Relevant- Relevant goals are tightly tied with a company’s aims. This is when you must consider the larger picture. Why are you aiming for this particular goal? What influence will it have on your bottom line?

Time-bound- Set your deadlines! You and your team must discuss the time frame and agree on when a target has been met in order to accurately assess success. Discussing when the team should begin and execute can further make your goal more effective and memorable.

Set different goals for each social media platform you are using and keep a track of your progress to check the difference.

Determine audience

A target audience is a set of individuals who are most likely to be interested in your company. They’d have similar demographics and habits.

Remember, assumptions are bad for marketers! So don’t be afraid while researching your target audience. It will allow you to go deeper into the details and produce more relevant posts. Most of the information you need to shape your social media marketing plan is already available. It’s only a matter of knowing where to look.

With the right technologies, marketers can quickly research their target demographic. There’s no need for professional market research or data science expertise.

Choose Platform

We already discussed the increasing periphery of social media and distinct features that the platforms own. You can’t just incorporate every social media network in your approach because there are hundreds of them. It’s critical to perform some research before deciding on the best platforms for your marketing plan. Approach the ones that are most relevant for your brand and help you reach a large audience.  

You also need to understand that a distinct collection of users interact in distinct ways on different platforms. So, you cannot post the same material across all platforms as your audience won’t like it.

Here are some pointers on how to pick the best social media platform:

Facebook- Facebook has almost 2.7 billion users that love to develop relationships and stay in touch with old friends. As a result, Facebook is an excellent medium for increasing client loyalty but for attracting a new audience it has an enormous user base, and you might need to go for ads to make your posts reach a large number of people.

Consider your company goals when you evaluate Facebook as a possible platform.

Learn Facebook Ad Targeting Tips to Drive Conversions for Your Business.

Twitter- Twitter is a wonderful tool for increasing brand recognition. A hashtag is a tool used by Twitter to arrange conversations around a word or phrase. You may discover what others are talking about by Googling hashtags and tailoring your tweets to join in on the topic.

Many companies mix Twitter with offline interaction, such as events, because Twitter is frequently used to offer real-time information to an audience.

LinkedIn- LinkedIn has the distinction of being the most popular platform among citizens between the ages of 30 and 49. LinkedIn is also distinct in that it has a specific emphasis on educated users. LinkedIn is used to look for employment and network professionally. As a result, the platform is beneficial for generating B2B leads, general networking, and personnel recruitment.

LinkedIn serves as a hub for in-depth, industry-specific material that is more niche than what you’ll find on Facebook or Twitter.

Pinterest- Pinterest is a social media platform for “scrapbooking,” or preserving material by “pinning” photographs or videos to a virtual bulletin board. The Pinterest demographic is dominated by women. Recipes, styling suggestions, breathtaking images, and DIY projects are among the most popular pins. You’ll need good images to captivate consumers on Pinterest because it’s a visual site. Strong retail sales have been connected to successful company usage of Pinterest.

Instagram- Instagram is one of the most popular social media networks, especially among millennials and Gen Z. Instagram, like Pinterest, depends on photographs or videos to generate interaction. As a result, this platform is ideal for enterprises that are visual in nature, such as art, cuisine, retail, and beauty. There is less noise than on Facebook because it is a growing platform. As your reach is broader, the platform is excellent for generating leads.

Create Content

It is no surprise that we are already aware of the importance of content. Content is the core of any social media marketing plan. Based on your goals, audience, and brand identity, you should have a very clear sense of what to post at which stage.

Here are some suggestions and ideas to get you started-

Conduct keyword research- While keyword research and analysis are essential for advertising success, doing keyword research on social media may substantially boost your exposure.

Post in the form of Stories- Stories aren’t going away anytime soon. Story-style content is both participatory and can’t-miss. An appealing story can help your brand’s account “jump the line” and stay in the mind of your followers.

Engage with conversation- Ask questions, give answers! Drop the statements that can initiate conversation. Show more of your human side as people love interacting rather than getting instructions.  

Quick Tip – You can conduct a competitive analysis to check what your competitors are up to.

Advertise Posts

It’s difficult to get your work seen on the internet, especially on social media, where nearly half of all information is shared with no one.

Post your content on the right platform at the right time to reach your target audience. Customers are not available on all platforms at all times. You need to check the density of the visitors on the specific platform and post the content during that same time so that it reaches the maximum viewers.

Moreover, follow the 80/20 rule to get the most out of your social media: “spend 20% of your effort developing content and the balance (80%) advertising it.”

Measure Progress

Your social media marketing plan is crucial to your overall marketing strategy. It’s difficult to get everything properly the first time.

As you begin to implement your plan and track results, you may discover that some of your approaches aren’t as effective as you had hoped. Keep track of your performance and compare it to entail your top-performing material.

Adjust your Approach

By this point, you should have a clear vision of your social media approach. However, you must be able to change your plan as the year progresses. There’s no doubt that a lot of social media is a learning process. Real-time monitoring can help you to make incremental adjustments to your social media marketing plan.

ANS Commerce Enabled Services

We are a team of experts that have years of experience in a variety of industries and brands with varied sizes and complexity. We are well aware of the kind of assistance you require when landing on social media platforms. Whether it is to increase brand visibility, ROAS, or retarget users based on their interests. We take care of every platform from the start to the end and influence customer behaviour to make impulse purchases.

Our services include Performance Marketing, Marketplace Management, Warehouse & Fulfillment, and e-commerce advice to help you get relieved of your marketing stress. We handle everything social media marketing- tools and target. So, get a DEMO and improve your internet presence now!

Are E-commerce Metrics Crucial? Track The Top 7 That You Should Not Avoid In 2022!

The most successful businesses are not built in the blink of an eye. There are many metrics that need to be filled and checked along the way to observe the performance and make the right decisions. No business can survive unless they keep track of their performance and improve with time. Offline businesses used to be complicated and time-consuming so the most wonderful thing about digitalization is, it is easy, quick, and user-friendly. One can easily track the determinants that reflect a company’s present status and help make futuristic decisions with data-based information.

E-commerce metrics might be new to the ones who have recently started their online store but is as important as building a site itself. 

Running a business without metrics is like sailing a ship without navigation, you won’t know where you are and where to go. You may end up at the wrong destination or might drown on the way.

However, obtaining the knowledge of the right metrics is further a concern. It is important for you to know that not all metrics are equally relevant while you are working online. You need to consider only the important and the precise ones in order to not get lost in the pool of information.   

Here we have come up with the seven most important e-commerce metrics that are tried and tested and can serve as the foundation of your business analysis.

Top Seven E-commerce Metrics

Customer Acquisition Cost 

Customer Acquisition Cost (CAC) or Cost per Acquisition (CPA) is the overall amount you pay to bring a new customer or client. Since many new businesses begin by spending a lot of money on sales and marketing to get new leads, it is also known as the “Startup Killer”. It is vital to control CAC as you might end up spending a lot for only a small percentage of leads.

To measure it you can divide the total cost associated with the acquisition by total new customers during a particular time period.

Quick Tip – A gradual increase in the measure of this metric is a sign of warning, so a bottom line should be drawn before investing in any kind of paid campaign or marketing strategy.

Site Traffic

You cannot have buyers if you do not have traffic to your site. There are many ways in which a business can market its product. You need to track the number of impressions and the reach of your marketed product to drive the followers or the subscribers to your site.

It is critical to keep track of people that are coming to your site as it carries a number of indicators that can help you increase the traffic. You will come to know the source of traction, will be able to pinpoint the demography, and understand the marketing channel that is working best for your product so that you can plan the strategy accordingly.   

“Website without visitors is like a ship lost in the horizon.”

– Dr. Christopher Dayagdag

Conversion Rate

It is very important for online brands to determine the conversion rate as not all visitors come for purchase. There are many sites that experience high traffic but low sales. So, only driving traffic is not enough, you also need to persuade your visitors to place the order. You need to make sure that all the activities from small to big are just right. From the display of the product to purchase, every step is an opportunity for you to engage the customer and encourage them to purchase.

To measure the conversion rate of your site, you can divide the total number of customers by the total unique visitors, multiplied by 100.    

Conversion Rate Optimization (CRO) is further a process for the improvement of conversion rate, which is done by determining the page views, visitors’ behavior on your website and checking the sales funnel.

Quick Tip – Check if the visitors are able to navigate their way around your site, use buttons for call-to-action and where exactly are they dropping off to buy.

Cart Abandonment

It is the rate at which customers abandon the cart after the selection of their product. In other words, it is the total number of sales that you are losing. Therefore, it is critical to track them independently to determine whether the checkout procedure is the basis of the problem or whether something else is at fault.

Intuitive cart management includes persistent pages, no hidden fees, urgency messaging, estimated delivery date, and enough payment options, which you must check in order to reduce abandonment rates.

Is Cart Abandonment Crippling Your E-commerce Business? Learn more!

Total sales

Our metrics are incomplete without this, as all our efforts work to increase the total sales of the company. All your efforts go in vain if, after all the hardcore work, you are not able to make your sales.

When it comes to total sales, it’s important to know what factors impact your figures and why. This contains the performance of each of your sales channels as well as the trends of your sales over time.

Quick Tip – You can split the data of your entire month and check day-to-day sales in order to understand which day you made the most of it and why? Check the trend and build a strategy to increase sales likewise.

Average Order Value

When your consumers check out, they pay for the products in their basket. AOV is typically the average price that customers spend on a single order. It’s a crucial metric to understand when it comes to determining marketing performance and should be tracked over time in order to see how it changes.

To determine the AOV, you need to divide the total sales by the total orders completed over that period.

You can increase your AOV by performing loyalty programs, selling add-ons, or displaying questions related to the fundamental business model, etc.

Customer Retention Rate

The percentage of repeat customers (those who have placed orders more than once) among all your customers is known as the customer retention rate.

Repeat customers are the life of any e-commerce. In case you are losing your customers more rapidly, you must understand that something is wrong, either with your product or customer service. Look for the reason and a solution because keeping the old customers happy and engaged is less expensive than gaining the new ones.

Quick Tip – Repeated customers play the role of word-of-mouth that promotes your business around without costing a penny.

Knowing the e-commerce metrics stated above can help you determine your flaws, find areas where your plans and tactics may be fine-tuned and form a strategy to boost your store’s performance. Remember, precision and consistency matter a lot so take the help of the latest analytical tools and make it a habit to review them on a frequent basis.  

How Can ANS Commerce Be Your Partner?

It is hard to track all the e-commerce metrics and study analytics while performing the core function of your business. ANS Commerce helps businesses take the stress off their shoulders with high-class services such as Brandstore, Performance Marketing, Marketplace Management, Warehouse & Fulfilment as well as e-commerce consultation. We handle everything from your product reach to conversion rate and leverage customer retention with positive reviews and ratings. So request for DEMO and enhance your presence online to accelerate your business growth now! 

Wish to Grow your E-commerce? Learn How to get an Amazon Best Seller Badge!

It sounds great to hear ‘Best Seller’ but is it easy to become one? Amazon, the world’s largest store for e-commerce, sells 50 million unique products in India and this success is due to the vast network of its sellers. 

Currently, more than five lakh Indian sellers constitute the third-party network of Amazon.

(Source: Economic Times)

With these many sellers and their numerous products, there is a lot of competition to get the products purchased on this platform. People do not have time to scroll through hundreds of products to purchase one. They view the top-ranking products and purchase them if they like, else they go to other platforms. To hook the audience, Amazon, like other platforms, keeps customer satisfaction at priority and ranks the products to give quick and effective results. 

What does the Amazon Best Seller Badge Mean? 

There are many features on Amazon that help sellers showcase their products and place them among the top-selling items. One of the finest and latest among all is the “Best Seller Badge”. In general, it is the tag that represents people’s choices and sale density.  

You must have seen an orange colour badge on the top left side of the product that spells “Best Seller”. 

The A9 algorithm of Amazon aligns the products according to their rank depending on the number of times they get purchased. The ones that are most purchased stand on top and get the best seller badge.

Thus, to make the product stand out of the hundred a seller needs to increase the sale velocity which can rank the product high.

Facts Behind the BSR of the Product on Amazon

Even if you have got the badge, you need not remain idle with just that. There are some facts behind the BSR (Best Seller Rank) of the products on Amazon. Some of them are as follows-

  • You receive the best seller badge only for that specific category in which you have sold the most. It means that if Samsung has received a badge for its oven, that doesn’t mean that it will have the badge for air conditioning or any other category as well.
  • Several products in a single category can have the best seller badge depending on the number of sales. It means that, if there are multiple products in the same category with high sales volume, then they will all receive the badge. So, the badge is not product-specific.
  • The badge gets updated every hour. So the product that had the best seller badge an hour ago might not have it now. This means that 24 times a day the seller is at risk of losing the badge. 
  • The ranking of the product on both Indian and global sites might be different. This means that a product ranking #1 on Amazon.in can rank #100 on Amazon.com.
  • Amazon has placed the tag “Best Seller” as the navigation category on its website. This has made it easy for the customers to directly look into the bestseller deals but has also made it more valuable for the sellers to enter the club to increase sales.    

Importance of Amazon Best Seller Badge

If you are a seller on Amazon, you must know the advantages of this feature.  

The feature places the products with the badge on the top of any category or subcategory that consumer searches for, making it the first recommendation. And when Amazon’s algorithm itself is recommending your products, your sales will automatically go up.  

Even when the consumers are looking for different products with irrelevant keywords in the same category, the product with the best seller badge will reflect, boosting the sales again.  

COPA for Amazon’s Best Seller Badge

By now, you must be aware of the importance of the badge and the reason behind the competition that is rising to acquire it. This is not the time to lose hope but the time for determination. It might sound difficult but remember, nothing is impossible. The only thing you  need to remember is, 

higher the rank, easier the sale, and quicker the badge

Now follow simple steps to get quick results

Categorizing

You need to be very precise while categorizing your product. Random or irrelevant placement of your product can take you away from your target audience. So, jot down the features of your products and then specify them under the appropriate category. 

For example: if you are selling a mouse, you need to go on

Electronics > Computer > Accessories > Mouse > Wired/Wireless

Optimizing

Before showcasing the product live on Amazon, it is important to do an extensive keyword search. You can use Amazon itself for a few suggestions, for example, for selling a mouse you can simply type on the search bar and check for the keywords, or can also use a keyword planner for the same. There are also several other tools that you can opt for to make your search more relevant. Add these keywords to your product title and description as they get tracked by Amazon’s search engine.  

The image also plays a crucial role, so choosing a high-quality image is also important.

Quick Tip – The keywords should be placed according to their relevance and must not be repeated. They must not be placed with a comma or space between the keywords.

Pricing

Competitive pricing plays a pivotal role in increasing your sales in any market. You need not go for the lowest price to sell your product but must keep your range acceptable. Because if your competitor is selling the same product at a lower price, there is a great chance that you might lose your audience. And still, if you are charging high, you must list your reasons to make it clear for your customers to understand the high pricing.   

You need to stay profitable yet marginal to gain traction.  

Advertising

One of the most acceptable ways to boost the rank of your product is to promote it with Amazon PPC (Pay-Per-Click) Campaign. Promotion helps sellers bring their product to the sight of consumers quite often, thus increasing sales drastically. 

Quick Tip – Competition on the Amazon SERP (Search Engine Result Page) will only grow, so rather than falling behind, it’s time to participate in the competition.

Hurdles to the Path of Best Seller Badge 

  • There are different categories and subcategories, some small and others large. So the time and effort taken by you to get the badge might vary depending on the density of the category where your product falls. 
  • When it comes to purchasing, people do not invest much time. Further, Amazon’s first page has so many products that people do not bear to go to the second page. So if your product does not land on the first page of the result then your customers might not reach you for your product.  
  • Sellers might lose their badge even after an hour and might not gain it again for a while if they are not constantly working for it. Keeping a loop with campaigns and offering discounts often works to regain the badge. 

Get Quick Assistance for Better Results

ANS Commerce is the one-stop solution for the full-stack service, where we provide Marketplace Management to businesses that are busy working on their core products. While optimizing the resources, we take care of the opportunities of the brands at various marketplaces to help them enhance their sales and business in a limited time. 

Whether you are facing a problem with Account Management, Growth Planning, Operational Execution, or Reputation Management, our experts will help you all without any hassle. You can also reach us for transacting customers and increasing your product purchase on the marketplaces like Amazon, Flipkart and others. So connect with us and ask for your DEMO now! 

7 Hooks from Ramayana to Vitalize Business

Characters pass from generation to generation heritably, but knowledge finds its way naturally. No matter who you are or where you are from, you always have something to imply in life that comes from your forefather. Even the strategies applied back 5000 years are indispensable. Diplomatic planning, organization, ethical codes, a happy workforce if implied today can take you to the next level. 

Modern books are en vogue but the lessons from history are always a get-go.

Ramayana, the epic mythological book of Hindus ascribed to Valmiki not only entails the significance of dharma (duty) but also recites commitment, leadership, management and diligence that are must to run any business. 

Let’s comprehend the sure-shot corporal lessons to sundry in this entrepreneurial era.

Prioritize your Brand Name

Building a long bridge to Lanka was not easy as there were limited resources and time. One of the followers inscribed the name of Lord Rama on the stone and threw it in the ocean; it floated (just the reverse, as all stone sinks). When Lord Rama thought of helping the subordinates and threw the stone without inscription, (as it was being thrown by Lord Rama itself) the stone sank.

Lesson – The incident proves that it is not the person or the position that holds power but the name of the brand you are using. You are known by your brand name and so brand name matters a lot. All the decisions should be taken in consideration of your brand and its exposure in the market. Employees under the brand name, whether high or low, should understand its importance and try to uplift it.  

Learn to choose your brand name and colour to attain great heights

Limit Powers and Manage Stakeholders

King Dashratha, who ruled the vast kingdom of Kosala, the capital Ayodhya, had three wives named Kaushalya, Sumitra and Kaikeyi. Each of their sons was eligible to take over the charge of the kingdom and so Kaikeyi came up with the decision of sending the eldest son Rama to the forest derailing Dasharath’s ruling plan. On the other hand, Ravana after ignoring his wife, brother and grandfather got backstabbed.

Lesson – When there are too many stakeholders with decision-making power it becomes difficult to control the organization. Keeping them happy further becomes a difficult task, so it is important that you limit your stakeholders and keep them in interest else your power might dilute without you knowing.

Quick Tip – Organizations should keep a concern on the interest of the stakeholders as individually they might not hold much power but when they come together can affect decision-making, delay your projects or stop business plans.

Choose your Alliances Wisely

To win against Ravana, Rama needed a powerful ally, but he chose Sugriva instead of Bali as Bali was unethical and kicked his own brother Sugriva to take over the kingdom of Kishkindha and abducted his wife. On the other hand, Sugriva’s managerial skills were so accurate that he was able to make Angad work for him who could have been an arch-rival. 

Lesson – If you ally with an organization that works unethically, you might nurture your business but it would sustain only for a short duration. To win a long-term reputation and maintain your brand name you need to partner wisely and look for the one that can lead strategically and be a support even in difficult times.

Create Clear Vision with In-depth Analysis

Each time a problem knocked Rama; he deeply analyzed the situation, made a clear vision and shared it with his subordinates. Whether it be the time when he was asked to leave Ayodhya, help Sugriva or save Sita, his extreme approach has always made him a success. Even when Hanuman was sent to Lanka, he first analyzed the territory of his enemies, the people, and the internal situation and then made a vision for his act.

Lesson – Only after an in-depth analysis a clear vision can be created. And once you have a clear view you can lead your team to act fruitfully. Throwing the arrows blindly without a target will lead you and your company to nothing. 

Learn about SWOT Analysis or Porter’s Five Forces for an accurate E-commerce Business Analysis   

Seek Experts’ Assistance

Vishwamitra, the most venerated rishis of those times also known as the Rajarshi taught Rama the art of warfare and also gave him the knowledge of Devastras to help him kill powerful demons. On seeing Rama leaving the kingdom for the commitment of his father, Bharat learned how to do the righteous things simultaneously, standing on commitments made.  

Lesson – As the owner of a business it is important to understand the fast changing market trends. The assistance of the experts and learning via workshops, seminars and conferences can develop skills in your employees and make them equipped to face a challenging business environment.

Quick Tip – Every expert has a lot to teach from his life lessons, a close interaction of your employees with these experts can make work smooth and more understandable. 

Keep your Team Motivated

The most eminent incident where Jamvant asks Hanuman to go to Lanka to locate Sita to inform her about the presence of Lord Rama was highly motivational. Jamvant knew the true potential of Hanuman and just needed to ignite it in order to make Hanuman go to the enemy camp. 

Lesson – A leader always knows the true potential of his employees. It is the prime responsibility of the leader to keep the spirit ignited and motivate the employees to do their best in every project.  

Compete in a Fair Game

The complete Ramayana exhibits human greed. Kaikeyi wanted Bharat on the throne, Surpanakha wanted revenge when Lakshmana cut her nose, Ravana abducted Sita to possess her which in turn created war. On the other hand Rama played with ethics and won Sita in a ‘Swayamvar spardha’ and even he warned Ravana to return Sita to avoid battle.  

Lesson – In business you are always in a strong competition. Some play clean and some dirty. The tricks can work once or twice but a long term stability in the market only comes after you play it fair.  

Learn about the social responsibilities that you should adopt in your Organization

Each verse of Ramayana teaches kindness, tolerance, patience and success. The more you read the more you will learn about the tactics for true victory and its essence in the modern world. 

How can ANS Commerce be a Major Help?

Challenges are part of business but with challenges comes the opportunity to meet the partners who can hold your back and help you take care of your business. 

At ANS Commerce we take care of all your e-commerce related queries and provide you the curated solution from performance marketing to warehousing so that you can lean on us. Our full-stack solution with expert hands will meet your needs even in the peak period of the festival and allow you to focus on your main task.    

You can connect with us and grab a free DEMO today. 

How to Make Money on Instagram?

We all know the power of Instagram these days, figuratively speaking, over 4.2 billion ‘likes’ happen on Instagram every day. The world is simply- ‘excessively engaged’ here.

Started as a minimal ‘photo-sharing app’, Instagram has now extended to become a ‘product sharing platform’. This transition has given rise to multiple business opportunities. The interesting part of the story is that this opportunity to earn monetary value is not just for business owners or brands, but extends to each and every user on Instagram. 

Watching a plethora of users making money on Instagram, have you ever wondered if you could do it too? What is required to make money on this platform? How do people go about it? How much money can be made? If these are the questions that pop up in your mind then simply keep the reading going on. 

Who Can Make Money on Instagram? 

The answer is anyone with a decent amount of followers. It is generally believed that the tool to earn money on Instagram is an ‘enormous number of followers’. If you have the same belief, then you may unlearn it, because while an enormous following is a robust asset to making money on this platform, there are other assets that are imbued with the potential to do the same. 

What Do You Need to Make Money on Instagram?

Audience Engagement

When we want to showcase a product or service in our posts or stories, we need people to actually engage with it, because a better engagement rate increases the chances for conversion of your audience to potential buyers.  

Connect with Products 

Are you interested in beauty and fashion? Or are you a food lover? There can be ample niches, but are you interested in any niche that can connect you to its products? If yes, you can definitely enter into the world of the Instagram business. 

Good Research Skills 

If you can figure out brands that have the monetary potential for you, you can reach out to them either on Instagram or on their website. Good research can take you to the right places meant for you. 

Creativity

Getting engagement on a few posts doesn’t make your online presence stable. A stable presence develops with a creative effort to surprise and enrich your audience with something valuable or entertaining for them. 

Presenting content in new ways If you have realized by now that you have the potential to make money using this platform, you must have already started thinking about how to go about it. To answer this question, we will talk about some business models that are being adapted to earn monetary value on Instagram. 

Business Models to Make Money on Instagram

Sponsored Posts 

If you are an active user on Instagram, you would not have missed out on the term – Influencer because they are absolutely trending. An influencer is a person who creates content and shares opinions that the audience respects and trusts. They create trends and are the ones that the audience looks up to. The power that an influencer has on social media is precisely what brands are looking for these days. They serve as a bridge between the brand’s products and the audience. Brands need them to ‘spread the word’ and in return give them monetary value and other benefits such as gift vouchers, products, discounts, and much more. 

What do you need to become an influencer? The simple answer is an engaged audience that listens and trusts you. Even if you start small, you can grow higher from time to time. What is more important, is clarity of thought. Do you know about your audience? What is it that they admire about you? Is there anything that you can connect with a product?  When you know your audience, you know the touchpoints where you can add further value. It is effective when you aim for a niche of your personality that matches the interest of your audience. Once you are able to figure that out, you can start looking for brands working around that particular niche. 

Reach Out on Social Media Platforms 

Brands themselves reach out to influencers who have a strong online presence. On the other hand, if you are an aspiring influencer, just starting with your journey, you can reach out to brands in a number of ways.

One way is to reach out to them directly on Instagram, you can message them directly on their page and put your word for collaboration forward to them. You can also mail them or contact them on their official website. 

Reach Out on Influencer Marketplace

The other way is by registering yourself at the influencer marketplace. There are many platforms for different niches that can connect you to the marketer that can be the best for you. Some influencer marketplaces that are doing good in India are – 

  • With over 26k influencers, Plixxo allows bloggers, YouTubers, celebrities, Instagram Influencers to sign-up on the platform for accessing pain campaigns.
  • Influencer.in helps brands get the right influencers for them through their influencer discovery feature. 
  • Qoruz helps you analyse influencers data in a detailed manner. It provides paid vs organic campaign analytics data and direct influencer contact information.  
  • Winkl allows influencers to create their own media kit to showcase their work to their peers, receive feedback, and connect with brands to work for brand collaborations. 

When you are conversing with different marketers, do mention your strengths that they can count on. Apart from the number of followers, give them insights about their engagement on your content. It is a good idea to be transparent about your post being sponsored by brands and business owners by putting a hashtag or simply mentioning it in the caption. 

Quick Tip – You can share your follower engagement statistics from the Instagram analytics report if you have a business account. This will help you objectify your potential and negotiate for a worthful value while making a deal with brands and businesses.  

Sell Brand Products

While sponsored posts are about brand awareness, affiliate marketing is about selling brand products. When you become an affiliate, you step into the actual business of a brand by making real sales. This can be done through trackable links and promo codes. Trackable links track the number of clicks that are converted into actual sales. Hence, they help to measure the number of sales that happened through you. Instagram allows you to put one link on your bio, which is why every time you post, you have to mention visiting your bio. On the other hand, promo codes can directly be added to the captions and stories. 

Another way is to explore Affiliate platforms. It is an online marketplace where sellers can list all their products. It acts as a connector between affiliates and sellers. 

Sell Your Own Products

If you want to become an entrepreneur then Instagram can do wonders for you. Do you manufacture your own products? Are you into dropshipping? or Do you have a DIY product range to launch? If you want to sell your own products then Instagram can serve as a boon for you. 

The perks of selling your own products on Instagram are your audience’s trust is stronger as they know distinctly that what you are selling is an extension of your personality. Another perk is that you will make more money out of your business rather than collecting a part of the profit from other business owners. 

You can sell the following products and services-

  • Print service
  • Digital service
  • Digital products
  • Tangible products  
Quick Tip – At ANS Commerce, we manage Instagram performance marketing for leading e-commerce brands, request your free DEMO today!

Sell Licenses of Your Photographs


If you are good at photography and desire to pursue it professionally then Instagram is the right platform for you. This photo-sharing app is a wonderful opportunity to showcase your photographs and build the interest of your audience. Once your audience gets engaged in your photographs, you can also step forward to sell them.

Your photographs can be licensed, printed, and sold in a variety of ways. They are printed on T-shirts, mugs, and a variety of other tangible products. You can print them on your products and sell them or contact certain business channels that let you print them on their products.  Another idea is to list your photographs in a number of marketplaces where publishers can license them. 

You can choose any business model that best suits you to earn monetary value on Instagram. It is also possible to adapt several models simultaneously. No matter which path you choose, the most crucial element to Instagram’s business is creating engagement-centric content that excites your audience and makes them invest in the value you provide them. 

Facebook Ad Targeting Tips to Drive Conversions for Your Business

More than a billion people log onto Facebook every day, making it an excellent and cost-effective tool for marketing your offerings to a huge audience. The platform’s advanced targeting system helps businesses cut through the noise and find their ideal customers. 

An effective Facebook ad targeting strategy increases conversions while lowering the cost per conversion, the ultimate measure of an ad’s value. 

Email marketing is another powerful tool to reach target audiences. Read this article to understand how you can optimize your order confirmation email for driving sales

Facebook Ad Campaign Goals

A powerful message helps in creating a strong connection with your audience and demonstrates how your product/service can solve their problems and make their life more comfortable. 

For instance, if you are creating an ad campaign to market sports shoes, you should mention  –

  1. How comfortable they are
  2. How they can help buyers in achieving their fitness goals

The social media giant offers brands an opportunity to test a wide variety of targeting features to find the most effective and pocket-friendly way to reach customers and drive sales. 

The targeting options are broadly classified into two categories:

Cold Traffic 

People who are not aware of your business or product and have never visited your website are known as cold traffic. 

Facebook enables you to target audience based on the following criteria:

  • Interests and Brands 

Age, events, businesses that the users follow (for instance, target users who follow businesses similar to yours)

  • Life Events and Profile Status 

Event management companies can target people who recently got engaged or have children 

  • Age and Gender 

Brands dealing in women clothing or makeup should target female Facebook users

  • Location 

Businesses can target a whole nation or just their locality

  • Lookalike Audiences 

You can request Facebook to display the ads to users who are similar to the audience set you have provided. 

Retargeted Traffic 

Users who visited your website or somehow came in contact with your brand are called retargeted traffic. It includes – 

  • Website visitors 

people who visited specific pages of your website, product, or checkout page

  • Engagement 

Users who engaged with the brand’s organic posts or ads

  • Custom List 

Businesses can upload a custom list on Facebook like a list of people who signed up for their newsletter

  • Facebook video viewers

Users who viewed the brand’s video posts 

  • Facebook page likes

Users who liked the business’s Facebook page

Businesses can display such users’ ads to remind them of the products they have visited or left in their carts. 

Now that you understand a bit about Facebook ads, let’s dive into high-converting Facebook ad-targeting strategies that can propel your business to the top. 

4 High-converting Facebook Ad Targeting Strategies 

Target your competitor’s customers

Facebook Audience Insights offers a treasure trove of valuable information that can help businesses understand their audience. They can leverage this data to learn how to target potential customers. 

Brands can also use Facebook insights to find and target their competitor’s customers. Just go to the Create Audience tab and type the name of your competitor’s Facebook Pages in the interest box. Check out the demographics information to see if you can gain any more insights that will assist you in reaching your target audience. Now, create new audiences based on this data and save it for the future.

Quick Tips – You can further target this audience to make sure you get the best fit for your specific business and campaign goal. If you find this to be too technical, reach out to us. We offer performance marketing services and take care of all your promotional needs. Request your free DEMO today!

Leverage life event targeting 

Some businesses and campaigns are designed to sell products/services to people experiencing certain life events. For example, wedding photographers will target recently engaged couples or their family members. Packers and movers want to reach people who have just purchased a new house or are moving to a new city. 

Facebook has every conceivable life event targeting option since users tend to post these on their timelines. 

The life events parameters are unique, brands can choose to target people at specific intervals of time. For instance, a jewellery brand that wants to reach people celebrating their 1st wedding anniversary can target audience members who were newlyweds 1 year ago. 

Expand to lookalike audiences

Facebook’s Lookalike Audiences enable businesses to create target lists of potential customers who share similar interests with their existing customers. 

If the Facebook insights inform you that your existing customers are new dog parents who live in Delhi NCR, you should target other dog parents in the same location.

The platform’s tools are quite sophisticated in their audience matching. Brands don’t even have to know what data points they have to match, Facebook will figure it out for them. 

Quick Tip – Lookalike audience is an excellent way to target and reach new customers. The trick is to choose the right source, the two key criteria are – audience size and quality. 

Get super granular with layered targeting 

The best thing about advertising on Facebook is that it enables businesses to layer targeting options, gradually making their audience more and more specific. 

Brands can use combinations of behaviours, demographics, and locations for a more targeted approach. Suppose, a moving company is offering a flat 20% discount to senior citizens. It can target people who recently purchased a house, layered with an age range of 60 years or older and their service area location. 

This Facebook targeting strategy is best suited for promotions designed to target a specific audience or niche. Coupled with a strong landing page, this strategy can provide you with excellent results. 

Facebook advertising is inexpensive and offers a more focused targeting strategy. If executed correctly. It can provide a huge ROI by pulling users from the conversion funnel. 

Now that you know how to effectively target audiences on Facebook the next obvious step is to target them through Google ads. Read this article to learn how to create a successful Google Ad campaign. 

Why ANS Commerce?

When planning your Facebook ad targeting strategy, don’t just pick one of the above-mentioned tips. Implement each of them and see how they might fit into your target market segments. If you feel overwhelmed with all this information, get in touch with us. At ANS Commerce, we take care of everything e-commerce leaving you free to focus on your core business operations. We offer custom performance marketing services, our in-house platform LimeReach is designed to track customer data and enables businesses to make data-backed decisions. 

Still, confused? Request your free DEMO today!

Instagram SEO: 4 Ways to Enhance Your Brand’s Reach

Instagram has established itself as one of the biggest social media platforms with more than one billion active users. For businesses, it can be a powerful marketing tool to reach new prospects and gain more customers. The best way to do that is by increasing your followers, the more people you reach, the higher your chances of driving sales. However, Instagram has become quite saturated, and marketing on the platform is very competitive. Getting noticed amidst millions of other accounts is certainly difficult if you’re a relatively new or small business. 

So, the question is, how can you effectively promote your brand on Instagram? 

The answer is easy, Instagram SEO!

Instagram recently made a significant update to its search functionality, instead of only being able to search profiles, hashtags, and locations, users can now search general keywords and it will show all posts that include those words.

It means with this change in Instagram algorithm, brands need to incorporate Instagram SEO into their marketing strategy.

Email marketing is another effective way to reach target customers and increase sales, read this article to learn how to optimize your order confirmation emails to drive more conversions

Instagram SEO Algorithm 

Google has its algorithm to decide which page will rank on top of its result page. Following the same principle, the Instagram algorithm determines which post (photos and videos) will rank on top of users’ feeds, in Instagram Search, and on the Explore page.

Just like with traditional SEO, the higher a brand’s Instagram post ranks, the more organic reach it will generate. Now, the question is, how does the platform’s algorithm work, and what factors influence the ranking?

  • Instagram does not favour videos over images or vice versa. For instance, if the user engages with more videos regularly, then he’ll receive more video recommendations
  • The main factor in determining a page’s Instagram ranking is user engagement. The platform uses AI and machine learning to monitor user engagement data in real time and is constantly updating 
  • The type of Instagram account, Personal, Business, or Creator, does not influence the algorithm
  • The platform is actively monitoring for bought likes and fake followers and can ban your account if it suspects you of indulging in such fraudulent activities
  • How fast the audience engages with your posts does not influence your ranking on Instagram

Now that you have a basic understanding of Instagram SEO and algorithm, here are a few powerful Instagram SEO tips to help you navigate the social landscape. 

4 Instagram SEO Tips to Increase Brand’s Discoverability 

Instagram SEO Tip #1: Optimize Your Profile for Search

As part of the Explore page, Instagram Search is the directory where users can find any account on the platform. 

Similar to Google, users can use the search bar on top of the Explore page to find and discover accounts, hashtags, and locations. The search result is based on a variety of factors such as people the searchers follow, who they’re connected to, and what type of content they interact with on the platform. However, the results are also based on keywords now. 

When a user searches for something by typing in a keyword on Instagram (such as a leather handbag), the platform sorts through millions of accounts to find the most relevant result for what they’re looking for – accounts that have those keywords. Therefore, to rank for specific keywords brands need to optimize their profile for such terms. 

For instance, to rank for the term handbag, incorporate that keyword into your name and username since both are searchable on Instagram.

Quick Tip – If you don’t want to use the keyword in your username, place it in the name field of your Instagram bio. It’s fully customizable and separate from your username. Change the name to something that highlights what your business is about. It is an excellent way to boost your visibility on Instagram. 

Instagram SEO Tip #2: Use Instagram Alt Text

Alt-text is a relatively new feature on Instagram that enables users to write captions for their images. It was designed to assist visually impaired users to enjoy their Instagram experience, but it can also be used by brands to rank higher. The platform automatically generates the alt text for the images if you don’t add one. However, It’s better to do it yourself to make sure it matches what’s actually in the photo. It helps your post rank higher in the search results, resulting in more engagement. 

Instagram SEO Tip #3: Treat Hashtags Like Keywords

Adding relevant hashtags to your posts and stories is one of the best ways to get discovered by the target audiences on Instagram. This can easily translate into more engagement, followers, and customers for your business. 

If you add a hashtag to your post, that post will be displayed on the corresponding hashtag’s results page. Since they’re used to discover new content, using relevant hashtags can put your post/account in front of the target audience, even if they are not following you on Instagram. 

Hashtags offer plenty of benefits apart from improving your discoverability. They can help you in community-building, sourcing user-generated content, running social media campaigns, researching target audiences, and more. Therefore, it’s important to have a clear and well-developed hashtag strategy. Without one, you would be missing out on opportunities to optimize your Instagram account and drive more engagement and followers. 

Quick Tip – Instagram hashtag strategy doesn’t have to be too complex. Just test and track your efforts so that you can find out what’s working and what isn’t. At ANS Commerce, we have in-house tools for testing and tracking marketing campaign performance, request your free DEMO today!

Instagram SEO Tip #4: Optimize Your Page for Engagement 

As mentioned above, engagement influences the Instagram algorithm, and to improve engagement, brands need to improve three main aspects of their posts:

Attractiveness


In this highly competitive Instagram environment, it is important to create and post content that your target audience would find valuable. Publish carefully curated and enticing photos/videos with attractive captions. Also, if the engagement on one of your posts is high, it will be beneficial for your future posts. 

Check out this post to learn about the trending Instagram themes and incorporate them to increase your audience engagement!

Timing 

Instagram doesn’t display the content chronologically on its Explore page, however, newer posts are more likely to appear first in the user’s feed. Therefore, spotting the right time to post your photos/videos is very important to increase your engagement. Simply check Instagram Insights and find out when your followers are the most active. You can also use various Instagram analytical tools for this purpose, but you’d need to research your target audience first. 

Relationships 

Instagram algorithms also take into account the depth of the engagement, if someone likes or comments on your posts often, it will recommend more of your post to that user. Therefore, knowing your target audience and posting content that will resonate with them is very important. Conduct intensive market research and define your target audience, and develop your content based on those insights. 

Why Choose ANS Commerce?

Planning and executing Instagram marketing campaigns can be quite overwhelming if you don’t possess the necessary skills and tools. At ANS Commerce, we offer our clients custom performance marketing solutions, from checking brand logos and guidelines for creatives to collecting actionable insights with our in-house tools, we have everything you need to reach and convert your target audience. Request your free DEMO today!

Instagram SEO is a cost-effective, high-impact strategy that can assist brands in reaching their target audience and driving conversions and sales. It may not be as effective as paid advertising, but the potential ROI is staggering. For brands committed to using social media for marketing purposes, Instagram SEO is an effective tool.

Google Ads: How They Work And Tips To Create An Effective Ad Campaign

Google Ads are an excellent way to drive traffic and generate leads for businesses. They enable retailers to create and share well-timed ads with the target audience. The ad shows up in the search results whenever the customer searches for goods and services in their niche. 

In this article, we will dive deep into the intricacies of a Google Ad campaign and explain how you can drive high-volume conversions.


“Google Ads connect businesses with the target audience when they are in the purchase stage of their customer journey” 

How Do Google Ads Work?

Advertisers create an ad and bid on the target keywords, the winner’s ad is placed at the top of the search results, in YouTube ads, and other partner websites based on the ad campaign selected. Google then displays the ad to users who have shown an active interest in their offerings.

Multiple factors influence your ability to create effective and responsive ads. We have compiled a list of such factors to assist you in developing high-yielding ads. 

1. Improve AdRank and Quality Score(QS)

improve rank

AdRank determines the placement of the ads, while Quality Score determines the AdRank. 

Quality Score is based on the quality and relevance of the ad, Google measures that by finding out how many people clicked on your ad. Focus your attention and resources on QS while setting up the campaign. Higher the Quality Score, lower the acquisition costs, and better the ad placement.

2. Set Your Target Location 

While setting up the Google Ad, you’re required to select a geographic area where the ad will be displayed. For a physical store, it should be within a reasonable radius of its location. If you have a brandstore and a tangible product, the location should be set to places where you ship. 

3. Conduct Keywords Research

research

Keyword research is an important part of the paid ad campaign. They should match with the searcher’s intent because Google matches the ad with search queries based on your keywords. 

Each ad group created within an ad campaign targets a small set of keywords, Google displays your ads based on them. Therefore, conduct thorough research before selecting the target keywords. 

4. Create Ad Copy

Creating an attractive ad copy for Google Ads is not difficult, you just need to flex both your art and science muscles. While crafting the copy, envision the visitor journey from the query, to ad copy, to the landing page. If there’s a hiccup along the way or they are not satisfied with the offering, they’ll abandon your site and hop on to your competitor’s. 

“An attractive ad copy matches the searcher’s intent, is aligned with relevant keywords, and addresses the customer pain points with clear solutions.”

The ad copy should include relevant keywords and details to entice the visitor into clicking on the ad. It should have a call to action to make sure the ad is only getting clicked by those interested in your offerings. 

5. Retarget Website Visitors

Retargeting or remarketing is a way to advertise to users who have previously interacted with you online but haven’t converted yet. It involves using a special tracking code to place cookies on the browser of visitors and serving ads on the Display and Search network. Retargeting is effective because potential customers need to see your ad more than once to convert. 

Want to know how to retarget website visitors to boost conversions? Read these 12 proven tips to increase your brandstore sales

Quick Tip – If you are still facing trouble with Google Ads, let us lend you a helping hand with our robust performance marketing solutions. To learn more, request your free DEMO now!

Now that you know how Google Ads works, it’s time to set up your ad campaign. Read ahead to learn how to create a successful Google campaign. 

Tips To Create Effective Google Ad Campaigns

Setting up the paid Google campaign is relatively quick and simple. After you land on the Google Ads site and click “Start Now”, it will take you through a series of steps to get the ad up and running. If you’ve curated the ad copy and images beforehand, the procedure will take no longer than ten minutes. 

There are certain steps one needs to take to ensure the ads are optimally set up and easily trackable. Below, we’ve mentioned a few such steps to help you get the most out of the campaign. 

Want to drive high-volume traffic to your brandstore? Read on 

1. Link Google Analytics to Google Ads

google ads

Your website most likely has Google Analytics installed to track traffic, conversions, goals, and other metrics. You need to link it with Google Ads for better results. Linking them makes tracking, analyzing, and reporting between channels and campaigns much easier since you can view them all in one place.  

2. Implement Funnel Strategy 

Funnel optimization is a versatile strategy that will boost the reach of your campaign, attract the audience, and make conversions more profitable. 

The Google Ads funnel strategy uses a series of campaigns to guide prospects through their customer journey. It is created to attract audiences, generate interest and demand, encourage them to actively search for products and services in your niche, and turn them into paying customers. It achieves its goal with targeted content and offers.

3. Set Up Conversion Tracking 

tracking

Conversion tracking informs you whether or not the ads are bringing the desired results. The insight collected from the conversion data can assist you in fine-tuning the campaign to drive more traffic and sales. 

Conversion tracking produces data that facilitates you to make data-driven decisions, identify high-performing keywords, and optimize the campaign. 

Quick Tip – A low-converting ad could also be explained by insufficient landing page content. Providing relevant and valuable content on the website can work wonders for your conversion rate. 


4. Leverage Enhanced E-commerce 

Enhanced e-commerce plugin provides the comprehensive data businesses need to make an informed decision. It enables them to analyze which products the customers are viewing, adding to or removing from their baskets, and buying. It facilitates identifying trends or pushing the data collected into Google Display Network for remarketing purposes. 

How Can ANS Commerce Assist You?

Creating and launching a successful Google Ads campaign requires a certain skill set and prior experience, not possessed by everyone. ANS Commerce, India’s #1 full-stack e-commerce enabler provides custom performance marketing services, leaving you free to focus on product development and customer acquisition. Our in-house tech Kartify is built to track all the customer data and logs to make it easy for the business to make informed decisions. Request your free DEMO  today!

 What can you expect from ANS Commerce?

  1. Account Hygiene – We conduct regular brainstorming sessions with the client team and share the preview link before going live with the campaign
  2. Experiments – We regularly experiment with different audience sets and customize the ad content for different customer personas 
  3. Business & Analytics – We offer in-house tools for automating manual tasks to save time and resources 

Given its reach and authority, Google Ads should be an important part of your marketing strategy. Implement the tips and tricks we covered to get started and keep optimizing the campaign for better results. 

E-commerce Blogging Tips: 7 Brilliant Suggestions to Boost your Brandstore Sales!

E-commerce businesses put constant efforts into marketing and branding strategies. Be it their brandstore, or social media channels, you will find aesthetically pleasing visuals with short-crisp content. 

Now, visit your favorite brand’s website and check their blog segment. You will hardly find any blog. This is one of the biggest mistakes businesses commit. What they don’t understand is, to communicate their offerings with the users, social media and brandstore are not enough, especially if you are a B2C business. 

Blogging not only helps your customers understand your brand better but also increases your inbound traffic.

“While your blog must add value to the reader’s knowledge, it must harness the power of persuading them a step further.”

7 Incredible Blogging Tips to Rev Up your E-Commerce website! 

1. Focus on value-added content

Marketers focus on quantity than quality when it comes to writing blogs. The trick might stand true for social media, but for blogs, create content to entertain, educate and empower your audience. If your write-up is not adding value to your reader’s lifestyle, it’s of no use. To make it winsome, study the needs of your audience first, then make the content accordingly. 

Quick tip: Data and stats add a context and support your statement. Try to use numbers as often as possible. For example, you are a business dealing in alcohol-free fragrances. To sell your offerings, tell people about the disadvantages of alcoholic perfumes in numbers, supporting your statement. Additionally, you can also mention the benefits of using alcohol-free fragrances while featuring your product portfolio. 

2. Don’t lose the consistency

Focusing on quality doesn’t mean you will be inconsistent and post once every six months. Consistency is a must to attain traffic. Post at least twice every week to notify your customers. Keeping your posting schedule consistent makes it easier for the readers to expect new content from you. If you can’t manage, you can even hire people on a freelance basis. Seeking help from a professional would only strengthen your content marketing strategy. Be consistent, you will see the results automatically. 

3. Tie your blogs to the product pages 

For all SEO professionals, this is one of the best techniques to increase your website’s ranking organically. Curate content for the blog while linking your offerings. For example, you are writing a blog on “10 bootcut jeans you can’t afford to ignore in 2021.” Here, you can add your brand’s products to the blog with a ‘BUY NOW’ button. Also, remember not to add too many links as this can create clutter in the minds of the users. 

Quick tip: Can’t boost your website’s traffic organically? Well, invest in our performance marketing solution, made with a special focus on lead generation and ROAS. To know more, request your free DEMO now! 

4. Put your emphasis on meta descriptions 

Adding a meta description in your blog is similar to adding ad copy in your google ads. Without a meta description, it’s impossible for the blog to rank. Moreover, it’s one of the first things people read when your blog comes in the search results. Many e-commerce websites, either don’t use meta description or use the same content for all the blogs. If you want people to read your blogs, you need to create fresh meta descriptions for each blog. 

5. Don’t forget to optimize your images

Images act as proof of your written content. If they are pixelated and don’t resonate with your text, they are of no use. To optimize your images for the blogs, it’s important to use high-quality images. But, don’t forget to compress so that they don’t take time to load. Secondly, use the ALT tag in your image code. It helps your images to appear in the google image search. 

Want to design your e-commerce website from scratch, but don’t know how to? Read on!

6. Talk less about your products and more about people

Times have changed and so have people. There’s no room for fancy content with persuasive promotions. People read blogs to either gain knowledge or get entertained. They don’t want to read your sales pitch in the shape of a blog. Understand your audiences’ needs first and then make your content accordingly. In short, don’t surround your blog with the offerings, rather give people the solutions for their problems. Once they start trusting you, they’ll definitely buy from you. 

7. Simplify your URLs 

Your blog’s ranking is directly dependent on its URL. If you use complicated URLs with too many conjunctions and articles, your sites’ ranking will immediately dip as it’s hard for search engines to read. Try to use simple plain English. Also, don’t forget to include the primary and secondary keywords in the URL. 

How can we help you?

Are you still confused as to how you can market your offerings and fuel your e-commerce business? Consult us for all your e-commerce needs and we will help you scale your business. From performance marketing to warehousing & order fulfillment to marketplace management to brandstore tech, leave everything e-commerce to ANS Commerce. To know more about us and our offerings, request your free DEMO now! 

Quick tip: Still couldn’t understand how can you make the most out of blogging? Below are the links to the blog segments of some of our partner brands’ websites. Check it out and ace the knack of blogging! 
https://www.mystereparis.com/blog
https://www.kayayouth.com/blog
https://blog.ruosh.com/
https://blog.khadims.com/
https://blog.rossobrunello.com/

Many brands don’t understand the importance of blogging, but we hope you will follow the above-mentioned tips to get increased visibility and brand awareness. Also, don’t forget to share your blogs on social media channels as they help you create backlinks, increasing the engagement of your content.

7 Tips to Escalate Your Business by Using Email Marketing

Email Marketing is used by almost all businesses across the globe. We have known this marketing strategy even before the hype of online marketing started. But with the changing landscape, people have become busier than ever and they don’t have time to follow bulk email messages. That’s when your email marketing strategy fails your strategic marketing campaign.

Well, fret not! Do you want to convert your customers in the most direct and effective way while nurturing them with occasional updates? Email marketing is your only saviour. But before you start the campaign, let us walk you through the tips and tricks, making your email marketing a win-win!

7 Tips to Use Email Marketing in the right way

1. Select an eye-catching subject line 

A subject line can either attract a customer or deter them from reading further. Not only does a subject line form the base of your message, but also acts as a parameter, deciding whether your email will gain traction or not. No matter how enticing your promotional mail was, if the subject line is not attractive, nobody will give it a read. 

Quick tip: Want to make an eye-catching subject line? Following are a few examples of some impressive subject lines!

1. Tonight only: A denim lover’s dream can be fulfilled
2. Is this the hottest career in marketing?
3. Hey Rahul, this is what you have been missing!

2. Curate short-crisp content 

An email is generally read when a person is either riding a cab to reach their office, or sitting in a metro, waiting for their station. Your email goes to waste the moment you start using complex tones with hard-to-understand language. Thus, the content should be short and precise, letting the recipient understand your message in a single go.

“As every word counts and explains its significance, it is crucial to use the right set of words!”

Quick tip: It’s important not to use high-mounted and fancy words in your email content as every customer has a different level of understanding. The usage of trendy slang with short copy is what catches the attention!

3. Avoid shouting loud

There is a misconception that using ‘upper-case’ & ‘exclamation marks multiple times could drive the attention of the customer. This is not at all true, as it might look like the brand is shouting out loud. There are even chances that a spam filter could flag your message, ultimately affecting the email open rate. Just stop using capitals and exclamation marks in the subject line as well as the body of the Email as it is a big turn-off for readers.

Want to know how to make a persuasive email newsletter? Read on to find the best tips!

4. Use mobile-friendly UI/UX

Today, a large number of people prefer opening mail on their smartphones as it is quite fast and easy to access. But, there is a huge difference in the presentation when mobile devices are compared to computer screens. Thus, you must optimize and personalize your users’ experience by making it easier for them to read emails on mobile devices. 

Quick tip: Following are some easy tips you must follow to make your emailer mobile-friendly:

1. Put your call to action at the top so your customer don’t have to scroll
2. Do not rely on large-sized images as sometimes they don’t load on mobile phones
3. Keep the email copy neat (Don’t write long paragraphs)

5. Pay attention to the metrics

It takes a lot of effort to create interesting, beautiful, and engaging emails. But these efforts can go in vain if your customers never get to see them. You should never take the delivery process lightly. If you are assigning it to your email service provider, don’t think your work has ended there. You must give priority to analysing the open rate, bounce rate, and unsubscribe rate. After this, you can actually check your performance and learn what worked well and what didn’t, helping you make corrections. 

6. Clean your Email list

Cleaning your Email list is the process of deleting obsolete domains! Sending emails to domains that don’t exist anymore will only affect your email open rates. By cleaning your email list you are not only enhancing the open and bounce rate but also minimizing the risk of being spammed.

Quick tip: To improve your email open rate, and reduce the bounce rates, try cleaning your list after every 6 months!

7. Make the most out of the A/B Testing

Getting everything right in a single try is not possible every time. Sometimes, you can check the effectiveness of your campaign by running two different campaigns together with minor changes. This is called A/B testing.
For example, to check the efficacy of your email subject line, you can run two different emailers with the same content, but different subject lines. This will help you check which subject works the best. 

How can we help you? 

If you want to improve the online marketing strategy of your brand, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-done email marketing strategy can help you drop your customers in the sales funnel in no time. Don’t forget to keep track of the time your users read your emails the most. Also, keep the tone of your content the same for all emailers as it’s the voice of your brand. Follow our tips and promote your brand effectively.