Facebook Ad Targeting Tips to Drive Conversions for Your Business

More than a billion people log onto Facebook every day, making it an excellent and cost-effective tool for marketing your offerings to a huge audience. The platform’s advanced targeting system helps businesses cut through the noise and find their ideal customers. 

An effective Facebook ad targeting strategy increases conversions while lowering the cost per conversion, the ultimate measure of an ad’s value. 

Email marketing is another powerful tool to reach target audiences. Read this article to understand how you can optimize your order confirmation email for driving sales

Facebook Ad Campaign Goals

A powerful message helps in creating a strong connection with your audience and demonstrates how your product/service can solve their problems and make their life more comfortable. 

For instance, if you are creating an ad campaign to market sports shoes, you should mention  –

  1. How comfortable they are
  2. How they can help buyers in achieving their fitness goals

The social media giant offers brands an opportunity to test a wide variety of targeting features to find the most effective and pocket-friendly way to reach customers and drive sales. 

The targeting options are broadly classified into two categories:

Cold Traffic 

People who are not aware of your business or product and have never visited your website are known as cold traffic. 

Facebook enables you to target audience based on the following criteria:

  • Interests and Brands 

Age, events, businesses that the users follow (for instance, target users who follow businesses similar to yours)

  • Life Events and Profile Status 

Event management companies can target people who recently got engaged or have children 

  • Age and Gender 

Brands dealing in women clothing or makeup should target female Facebook users

  • Location 

Businesses can target a whole nation or just their locality

  • Lookalike Audiences 

You can request Facebook to display the ads to users who are similar to the audience set you have provided. 

Retargeted Traffic 

Users who visited your website or somehow came in contact with your brand are called retargeted traffic. It includes – 

  • Website visitors 

people who visited specific pages of your website, product, or checkout page

  • Engagement 

Users who engaged with the brand’s organic posts or ads

  • Custom List 

Businesses can upload a custom list on Facebook like a list of people who signed up for their newsletter

  • Facebook video viewers

Users who viewed the brand’s video posts 

  • Facebook page likes

Users who liked the business’s Facebook page

Businesses can display such users ads to remind them of the products they have visited or left in their carts. 

Now that you understand a bit about Facebook ads, let’s dive into high-converting Facebook ad targeting strategies that can propel your business to the top. 

4 High-converting Facebook Ad Targeting Strategies 

Target your competitor’s customers

Facebook Audience Insights offers a treasure trove of valuable information that can help businesses understand their audience. They can leverage this data to learn how to target potential customers. 

Brands can also use Facebook insights to find and target their competitor’s customers. Just go to the Create Audience tab and type the name of your competitor’s Facebook Pages in the interest box. Check out the demographics information to see if you can gain any more insights that will assist you in reaching your target audience. Now, create new audiences based on this data and save it for the future.

Quick Tips – You can further target this audience to make sure you get the best fit for your specific business and campaign goal. If you find this to be too technical, reach out to us. We offer performance marketing services and take care of all your promotional needs. Request your free DEMO today!

Leverage life event targeting 

Some businesses and campaigns are designed to sell products/services to people experiencing certain life events. For example, wedding photographers will target recently engaged couples or their family members. Packers and movers want to reach people who have just purchased a new house or are moving to a new city. 

Facebook has every conceivable life event targeting option since users tend to post these on their timelines. 

The life events parameters are unique, brands can choose to target people at specific intervals of time. For instance, a jewelry brand that wants to reach people celebrating their 1st wedding anniversary can target audience members who were newlyweds 1 year ago. 

Expand to lookalike audiences

Facebook’s Lookalike Audiences enable businesses to create target lists of potential customers who share similar interests with their existing customers. 

If the Facebook insights inform you that your existing customers are new dog-parents who live in Delhi NCR, you should target other dog-parents in the same location.

The platform’s tools are quite sophisticated in their audience matching. Brands don’t even have to know what data points they have to match, Facebook will figure it out for them. 

Quick Tip – Lookalike audience is an excellent way to target and reach new customers. The trick is to choose the right source, the two key criteria are – audience size and quality. 

Get super granular with layered targeting 

The best thing about advertising on Facebook is that it enables businesses to layer targeting options, gradually making their audience more and more specific. 

Brands can use combinations of behaviors, demographics, and locations for a more targeted approach. Suppose, a moving company is offering a flat 20% discount to senior citizens. It can target people who recently purchased a house, layered with an age range of 60 years or older and their service area location. 

This Facebook targeting strategy is best suited for promotions designed to target a specific audience or niche. Coupled with a strong landing page, this strategy can provide you with excellent results. 

Facebook advertising is inexpensive and offers a more focused targeting strategy. If executed correctly. It can provide a huge ROI by pulling users from the conversion funnel. 

Now that you know how to effectively target audiences on Facebook the next obvious step is to target them through Google ads. Read this article to learn how to create a successful Google Ad campaign. 

Why ANS Commerce?

When planning your Facebook ad targeting strategy, don’t just pick one of the above-mentioned tips. Implement each of them and see how they might fit into your target market segments. If you feel overwhelmed with all this information, get in touch with us. At ANS Commerce, we take care of everything e-commerce leaving you free to focus on your core business operations. We offer custom performance marketing services, our in-house platform LimeReach is designed to track customer data and enables businesses to make data-backed decisions. 

Still, confused? Request your free DEMO today!

Instagram SEO: 4 Ways to Enhance Your Brand’s Reach

Instagram has established itself as one of the biggest social media platforms with more than one billion active users. For businesses, it can be a powerful marketing tool to reach new prospects and gain more customers. The best way to do that is by increasing your followers, the more people you reach, the higher your chances of driving sales. However, Instagram has become quite saturated, and marketing on the platform is very competitive. Getting noticed amidst millions of other accounts is certainly difficult if you’re a relatively new or small business. 

So, the question is, how can you effectively promote your brand on Instagram? 

The answer is easy, Instagram SEO!

Instagram recently made a significant update to its search functionality, instead of only being able to search profiles, hashtags, and locations, users can now search general keywords and it will show all posts that include those words.

It means with this change in Instagram algorithm, brands need to incorporate Instagram SEO into their marketing strategy.

Email marketing is another effective way to reach target customers and increase sales, read this article to learn how to optimize your order confirmation emails to drive more conversions

Instagram SEO Algorithm 

Google has its algorithm to decide which page will rank on top of its result page. Following the same principle, the Instagram algorithm determines which post (photos and videos) will rank on top of users’ feeds, in Instagram Search, and on the Explore page.

Just like with traditional SEO, the higher a brand’s Instagram post ranks, the more organic reach it will generate. Now, the question is, how does the platform’s algorithm works, and what factors influence the ranking?

  • Instagram does not favor videos over images or vice versa. For instance, if the user engages with more videos regularly, then he’ll receive more video recommendations
  • The main factor in determining a page’s Instagram ranking is user engagement. The platform uses AI and machine learning to monitor user engagement data in real-time and is constantly updating 
  • The type of Instagram account, Personal, Business, Creator, does not influence the algorithm
  • The platform is actively monitoring for bought likes and fake followers and can ban your account if it suspects you of indulging in such fraudulent activities
  • How fast the audience engage with your posts does not influence your ranking on Instagram

Now that you have a basic understanding of Instagram SEO and algorithm, here are a few powerful Instagram SEO tips to help you navigate the social landscape. 

4 Instagram SEO Tips to Increase Brand’s discoverability 

Instagram SEO Tip #1: Optimize Your Profile for Search

As part of the Explore page, Instagram Search is the directory where users can find any account on the platform. 

Similar to Google, users can use the search bar on top of the Explore page to find and discover accounts, hashtags, and locations. The search result is based on a variety of factors such as people the searchers follow, who they’re connected to, and what type of content they interact with on the platform. However, the results are also based on keywords now. 

When a user searches for something by typing in a keyword on Instagram (such as leather handbag), the platform sorts through millions of accounts to find the most relevant result for what they’re looking for – accounts that have those keywords. Therefore, to rank for specific keywords brands need to optimize their profile for such terms. 

For instance, to rank for the term handbag, incorporate that keyword into your name and username since both are searchable on Instagram.

Quick Tip – If you don’t want to use the keyword in your username, place it in the name field of your Instagram bio. It’s fully customizable and separate from your username. Change the name to something that highlights what your business is about. It is an excellent way to boost your visibility on Instagram. 

Instagram SEO Tip #2: Use Instagram Alt Text

Alt-text is a relatively new feature on Instagram that enables users to write captions for their images. It was designed to assist visually impaired users to enjoy their Instagram experience, but it can also be used by brands to rank higher. The platform automatically generates the alt text for the images if you don’t add one. However, It’s better to do it yourself to make sure it matches what’s actually in the photo. It helps your post rank higher in the search results, resulting in more engagement. 

Instagram SEO Tip #3: Treat Hashtags Like Keywords

Adding relevant hashtags to your posts and stories is one of the best ways to get discovered by the target audiences on Instagram. This can easily translate into more engagement, followers, and customers for your business. 

If you add a hashtag to your post, that post will be displayed on the corresponding hashtag’s results page. Since they’re used to discover new content, using relevant hashtags can put your post/account in front of the target audience, even if they are not following you on Instagram. 

Hashtags offer plenty of benefits apart from improving your discoverability. They can help you in community-building, sourcing user-generated content, running social media campaigns, researching target audiences, and more. Therefore, it’s important to have a clear and well-developed hashtag strategy. Without one, you would be missing out on opportunities to optimize your Instagram account and drive more engagement and followers. 

Quick Tip – Instagram hashtag strategy doesn’t have to be too complex. Just test and track your efforts so that you can find out what’s working and what isn’t. At ANS Commerce, we have in-house tools for testing and tracking marketing campaign performance, request your free DEMO today!

Instagram SEO Tip #4: Optimize Your Page for Engagement 

As mentioned above, engagement influences the Instagram algorithm, and to improve engagement, brands need to improve three main aspects of their posts:

Attractiveness


In this highly competitive Instagram environment, it is important to create and post content that your target audience would find valuable. Publish carefully curated and enticing photos/videos with attractive captions. Also, if the engagement on one of your posts is high, it will be beneficial for your future posts. 

Check out this post to learn about the trending Instagram themes and incorporate them to increase your audience engagement!

Timing 

Instagram doesn’t display the content chronologically on its Explore page, however, newer posts are more likely to appear first in the user’s feed. Therefore, spotting the right time to post your photo/videos is very important to increase your engagement. Simply check Instagram Insights and find out when your followers are the most active. You can also use various Instagram analytical tools for this purpose, but you’d need to research your target audience first. 

Relationships 

Instagram algorithms also take into account the depth of the engagement, if someone likes or comments on your posts often, it will recommend more of your post to that user. Therefore, knowing your target audience and posting content that will resonate with them is very important. Conduct intensive market research and define your target audience, and develop your content based on those insights. 

Why Choose ANS Commerce?

Planning and executing Instagram marketing campaigns can be quite overwhelming if you don’t possess the necessary skills and tools. At ANS Commerce, we offer our clients custom performance marketing solutions, from checking brand logos and guidelines for creatives to collecting actionable insights with our in-house tools, we have everything you need to reach and convert your target audience. Request your free DEMO today!

Instagram SEO is a cost-effective, high-impact strategy that can assist brands in reaching their target audience and drive conversions and sales. It may not be as effective as paid advertising, but the potential ROI is staggering. For brands committed to using social media for marketing purposes, Instagram SEO is an effective tool.

Google Ads: How They Work And Tips To Create An Effective Ad Campaign

Google Ads are an excellent way to drive traffic and generate leads for businesses. They enable retailers to create and share well-timed ads with the target audience. The ad shows up in the search results whenever the customer searches for goods and services in their niche. 

In this article, we will dive deep into the intricacies of a Google Ad campaign and explain how you can drive high-volume conversions.


“Google Ads connect businesses with the target audience when they are in the purchase stage of their customer journey” 

How Do Google Ads Work?

Advertisers create an ad and bid on the target keywords, the winner’s ad is placed at the top of the search results, in YouTube ads, and other partner websites based on the ad campaign selected. Google then displays the ad to users who have shown an active interest in their offerings.

Multiple factors influence your ability to create effective and responsive ads. We have compiled a list of such factors to assist you in developing high-yielding ads. 

1. Improve AdRank and Quality Score(QS)

improve rank

AdRank determines the placement of the ads, while Quality Score determines the AdRank. 

Quality Score is based on the quality and relevance of the ad, Google measures that by finding out how many people clicked on your ad. Focus your attention and resources on QS while setting up the campaign. Higher the Quality Score, lower the acquisition costs, and better the ad placement.

2. Set Your Target Location 

While setting up the Google Ad, you’re required to select a geographic area where the ad will be displayed. For a physical store, it should be within a reasonable radius of its location. If you have a brandstore and a tangible product, the location should be set to places where you ship. 

3. Conduct Keywords Research

research

Keyword research is an important part of the paid ad campaign. They should match with the searcher’s intent because Google matches the ad with search queries based on your keywords. 

Each ad group created within an ad campaign targets a small set of keywords, Google displays your ads based on them. Therefore, conduct thorough research before selecting the target keywords. 

4. Create Ad Copy

Creating an attractive ad copy for Google Ads is not difficult, you just need to flex both your art and science muscles. While crafting the copy, envision the visitor journey from the query, to ad copy, to the landing page. If there’s a hiccup along the way or they are not satisfied with the offering, they’ll abandon your site and hop on to your competitor’s. 

“An attractive ad copy matches the searcher’s intent, is aligned with relevant keywords, and addresses the customer pain points with clear solutions.”

The ad copy should include relevant keywords and details to entice the visitor into clicking on the ad. It should have a call to action to make sure the ad is only getting clicked by those interested in your offerings. 

5. Retarget Website Visitors

Retargeting or remarketing is a way to advertise to users who have previously interacted with you online but haven’t converted yet. It involves using a special tracking code to place cookies on the browser of visitors and serving ads on the Display and Search network. Retargeting is effective because potential customers need to see your ad more than once to convert. 

Want to know how to retarget website visitors to boost conversions? Read these 12 proven tips to increase your brandstore sales

Quick Tip – If you are still facing trouble with Google Ads, let us lend you a helping hand with our robust performance marketing solutions. To learn more, request your free DEMO now!

Now that you know how Google Ads work, it’s time to set up your ad campaign. Read ahead to learn how to create a successful Google campaign. 

Tips To Create Effective Google Ad Campaigns

Setting up the paid Google campaign is relatively quick and simple. After you land on the Google Ads site and click “Start Now”, it will take you through a series of steps to get the ad up and running. If you’ve curated the ad copy and images beforehand, the procedure will take no longer than ten minutes. 

There are certain steps one needs to take to ensure the ads are optimally set up and easily trackable. Below, we’ve mentioned a few such steps to help you get the most out of the campaign. 

Want to drive high-volume traffic to your brandstore? Read on 

1. Link Google Analytics to Google Ads

google ads

Your website most likely has Google Analytics installed to track traffic, conversions, goals, and other metrics. You need to link it with Google Ads for better results. Linking them makes tracking, analyzing, and reporting between channels and campaigns much easier since you can view them all in one place.  

2. Implement Funnel Strategy 

Funnel optimization is a versatile strategy that will boost the reach of your campaign, attract the audience, and make conversions more profitable. 

The Google Ads funnel strategy uses a series of campaigns to guide prospects through their customer journey. It is created to attract audiences, generate interest and demand, encourage them to actively search for products and services in your niche, and turn them into paying customers. It achieves its goal with targeted content and offers.

3. Set Up Conversion Tracking 

tracking

Conversion tracking informs you whether or not the ads are bringing the desired results. The insight collected from the conversion data can assist you in fine-tuning the campaign to drive more traffic and sales. 

Conversion tracking produces data that facilitates you to make data-driven decisions, identify high-performing keywords, and optimize the campaign. 

Quick Tip – A low converting ad could also be explained by insufficient landing page content. Providing relevant and valuable content on the website can work wonders for your conversion rate. 


4. Leverage Enhanced E-commerce 

Enhanced e-commerce plugin provides the comprehensive data businesses need to make an informed decision. It enables them to analyze which products the customers are viewing, adding to or removing from their baskets, and buying. It facilitates identifying trends or pushing the data collected into Google Display Network for remarketing purposes. 

How Can ANS Commerce Assist You?

Creating and launching a successful Google Ads campaign requires a certain skill set and prior experience, not possessed by everyone. ANS Commerce, India’s #1 full-stack e-commerce enabler provides custom performance marketing services, leaving you free to focus on product development and customer acquisition. Our in-house tech Kartify is built to track all the customer data and logs to make it easy for the business to make informed decisions. Request your free DEMO  today!

 What can you expect from ANS Commerce?

  1. Account Hygiene – We conduct regular brainstorming sessions with the client team and share the preview link before going live with the campaign
  2. Experiments – We regularly experiment with different audience sets and customize the ad content for different customer personas 
  3. Business & Analytics – We offer in-house tools for automating manual tasks to save time and resources 

Given its reach and authority, Google Ads should be an important part of your marketing strategy. Implement the tips and tricks we covered to get started and keep optimizing the campaign for better results. 

E-commerce Blogging Tips: 7 Brilliant Suggestions to Boost your Brandstore Sales!

E-commerce businesses put constant efforts into marketing and branding strategies. Be it their brandstore, or social media channels, you will find aesthetically pleasing visuals with short-crisp content. 

Now, visit your favorite brand’s website and check their blog segment. You will hardly find any blog. This is one of the biggest mistakes businesses commit. What they don’t understand is, to communicate their offerings with the users, social media and brandstore are not enough, especially if you are a B2C business. 

Blogging not only helps your customers understand your brand better but also increases your inbound traffic.

“While your blog must add value to the reader’s knowledge, it must harness the power of persuading them a step further.”

7 Incredible Blogging Tips to Rev Up your E-Commerce website! 

1. Focus on value-added content

Marketers focus on quantity than quality when it comes to writing blogs. The trick might stand true for social media, but for blogs, create content to entertain, educate and empower your audience. If your write-up is not adding value to your reader’s lifestyle, it’s of no use. To make it winsome, study the needs of your audience first, then make the content accordingly. 

Quick tip: Data and stats add a context and support your statement. Try to use numbers as often as possible. For example, you are a business dealing in alcohol-free fragrances. To sell your offerings, tell people about the disadvantages of alcoholic perfumes in numbers, supporting your statement. Additionally, you can also mention the benefits of using alcohol-free fragrances while featuring your product portfolio. 

2. Don’t lose the consistency

Focusing on quality doesn’t mean you will be inconsistent and post once every six months. Consistency is a must to attain traffic. Post at least twice every week to notify your customers. Keeping your posting schedule consistent makes it easier for the readers to expect new content from you. If you can’t manage, you can even hire people on a freelance basis. Seeking help from a professional would only strengthen your content marketing strategy. Be consistent, you will see the results automatically. 

3. Tie your blogs to the product pages 

For all SEO professionals, this is one of the best techniques to increase your website’s ranking organically. Curate content for the blog while linking your offerings. For example, you are writing a blog on “10 bootcut jeans you can’t afford to ignore in 2021.” Here, you can add your brand’s products to the blog with a ‘BUY NOW’ button. Also, remember not to add too many links as this can create clutter in the minds of the users. 

Quick tip: Can’t boost your website’s traffic organically? Well, invest in our performance marketing solution, made with a special focus on lead generation and ROAS. To know more, request your free DEMO now! 

4. Put your emphasis on meta descriptions 

Adding a meta description in your blog is similar to adding ad copy in your google ads. Without a meta description, it’s impossible for the blog to rank. Moreover, it’s one of the first things people read when your blog comes in the search results. Many e-commerce websites, either don’t use meta description or use the same content for all the blogs. If you want people to read your blogs, you need to create fresh meta descriptions for each blog. 

5. Don’t forget to optimize your images

Images act as proof of your written content. If they are pixelated and don’t resonate with your text, they are of no use. To optimize your images for the blogs, it’s important to use high-quality images. But, don’t forget to compress so that they don’t take time to load. Secondly, use the ALT tag in your image code. It helps your images to appear in the google image search. 

Want to design your e-commerce website from scratch, but don’t know how to? Read on!

6. Talk less about your products and more about people

Times have changed and so have people. There’s no room for fancy content with persuasive promotions. People read blogs to either gain knowledge or get entertained. They don’t want to read your sales pitch in the shape of a blog. Understand your audiences’ needs first and then make your content accordingly. In short, don’t surround your blog with the offerings, rather give people the solutions for their problems. Once they start trusting you, they’ll definitely buy from you. 

7. Simplify your URLs 

Your blog’s ranking is directly dependent on its URL. If you use complicated URLs with too many conjunctions and articles, your sites’ ranking will immediately dip as it’s hard for search engines to read. Try to use simple plain English. Also, don’t forget to include the primary and secondary keywords in the URL. 

How can we help you?

Are you still confused as to how you can market your offerings and fuel your e-commerce business? Consult us for all your e-commerce needs and we will help you scale your business. From performance marketing to warehousing & order fulfillment to marketplace management to brandstore tech, leave everything e-commerce to ANS Commerce. To know more about us and our offerings, request your free DEMO now! 

Quick tip: Still couldn’t understand how can you make the most out of blogging? Below are the links to the blog segments of some of our partner brands’ websites. Check it out and ace the knack of blogging! 
https://www.mystereparis.com/blog
https://www.kayayouth.com/blog
https://blog.ruosh.com/
https://blog.khadims.com/
https://blog.rossobrunello.com/

Many brands don’t understand the importance of blogging, but we hope you will follow the above-mentioned tips to get increased visibility and brand awareness. Also, don’t forget to share your blogs on social media channels as they help you create backlinks, increasing the engagement of your content.

7 Tips to Escalate your Business by using Email Marketing

Email Marketing is used by almost all businesses across the globe. We have known this marketing strategy even before the hype of online marketing started. But with the changing landscape, people have become busier than ever and they don’t have time to follow bulk email messages. That’s when your email marketing strategy fails your strategic marketing campaign.

Well, fret not! Do you want to convert your customers in the most direct and effective way while nurturing them with occasional updates? Email marketing is your only savior. But before you start the campaign, let us walk you through the tips and tricks, making your email marketing a win-win!

7 Tips to use Email marketing in the right way

1. Select an eye-catching subject line 

A subject line can either attract a customer or deter them from reading further. Not only does a subject line form the base of your message, but also acts as a parameter, deciding whether your email will gain traction or not. No matter how enticing your promotional mail was, if the subject line is not attractive, nobody will give it a read. 

Quick tip: Want to make an eye-catching subject line? Following are a few examples of some impressive subject lines!

1. Tonight only: A denim lover’s dream can be fulfilled
2. Is this the hottest career in marketing?
3. Hey Rahul, this is what you have been missing!

2. Curate short-crisp content 

An email is generally read when a person is either riding a cab to reach their office, or sitting in a metro, waiting for their station. Your email goes to waste the moment you start using complex tones with hard-to-understand language. Thus, the content should be short and precise, letting the recipient understand your message in a single go.

“As every word counts and explains its significance, it is crucial to use the right set of words!”

Quick tip: It’s important not to use high mounted and fancy words in your email content as every customer has a different level of understanding. Usage of trendy slang with short copy is what catches the attention!

3. Avoid shouting loud

There is a misconception that using ‘upper-case’ & ‘exclamation marks’ multiple times could drive the attention of the customer. This is not at all true, as it might look like the brand is shouting out loud. There are even chances that a spam filter could flag your message, ultimately affecting the email open rate. Just stop using capitals and exclamation marks in the subject line as well as the body of the Email as it is a big turn-off for readers.

Want to know how to make a persuasive email newsletter? Read on to find the best tips!

4. Use mobile-friendly UI/UX

Today, a large number of people prefer opening mail on their smartphones as it is quite fast and easy to access. But, there is a huge difference in the presentation when mobile devices are compared to computer screens. Thus, you must optimize and personalize your users’ experience by making it easier for them to read emails on mobile devices. 

Quick tip: Following are some easy tips you must follow to make your emailer mobile-friendly:

1. Put your call to action at the top so your customer don’t have to scroll
2. Do not rely on large-sized images as sometimes they don’t load on mobile phones
3. Keep the email copy neat (Don’t write long paragraphs)

5. Pay attention to the metrics

It takes a lot of effort to create interesting, beautiful, and engaging emails. But these efforts can go in vain if your customers never get to see them. You should never take the delivery process lightly. If you are assigning it to your email service provider, don’t think your work has ended there. You must give priority to analyze the open rate, bounce rate, and unsubscribe rate. After this, you can actually check your performance and learn what worked well and what didn’t, helping you make corrections. 

6. Clean your Email list

Cleaning your Email list is the process of deleting the obsolete domains! Sending emails to the domains that don’t exist anymore will only affect your email open rates. By cleaning your email list you are not only enhancing the open and bounce rate but also minimizing the risk of being spammed.

Quick tip: To improve your email open rate, and reduce the bounce rates, try cleaning your list after every 6 months!

7. Make the most out of the A/B Testing

Getting everything right in a single try is not possible every time. Sometimes, you can check the effectiveness of your campaign by running two different campaigns together with minor changes. This is called A/B testing.
For example, to check the efficacy of your email subject line, you can run two different emailers with the same content, but different subject lines. This will help you check which subject works the best. 

How can we help you? 

If you want to improve the online marketing strategy of your brand, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-done email marketing strategy can help you drop your customers in the sales funnel in no time. Don’t forget to keep a track of the time your users read your emails the most. Also, keep the tone of your content the same for all emailers as it’s the voice of your brand. Follow our tips and promote your brand effectively. 

Brilliant Ideas to Pump Up your Business with Visual Marketing!

Did you know, the human mind perceives images way faster than text? Well, enough of our textbook definition, let’s talk realistically about it! 

People these days have become more conscious about the products they see online. No sooner have they come across a product visual than they made the purchase. This is the magic of Virtual Marketing. Well, It’s high time you make use of Visual marketing to its full potential. Let’s get started!

“From complementing the boring text to narrating a story, Visual Marketing is all you need to boost your sales.”

complementing

Here are some tips to use Visual marketing efficiently, leveraging great results, and making the best use of your content in innovative ways! 

1. Employ GIFs and other creative visuals into the branded content

To create fun and humor into your content, GIFs are considered to be one of the best options. Every marketer has a goal to be one step ahead of the competitors and GIFs are making that happen as they catch the attention of people quickly. Be it blogs, emails, or landing pages, social media channels, they work like magic to grab your customer’s attention.

2. Take on User Generated Content

These days authenticity and engagement are the priority for every brand. To meet these objectives, brands should indulge in User Generated Content. UGC, as the name suggests, is the content curated by the customers, employees, etc. via photos, videos, audios on online and social media platforms. For instance, if your customer is happy with your brand, they won’t mind advocating your business on their social media channels with pictures, videos, telling people how good your offerings are. 

Also, for a direct-to-consumer brand – that deals directly with the customers without the intermediary distribution channels – UGC turns out to be the best strategy. Include both the branded and user-generated content in the ratio of 8:2 respectively and experience the results yourself.

3. Go live frequently on social media channels

media

If you have an e-commerce business, this is one of the best social media features you can employ in your brand strategy. From showcasing collections, to live demonstrations, you can make the most out of Live features. And the best part is, it is less populated and an incredibly low effort way to interact with your customers!

4. Use a visual call to action

“A call to action button acts as a virtual handshake, inviting people to your website.“

A visual call to action is gaining more significance these days. Generally, marketers use CTA in content where they insert the link of the product page. But you can use a graphic/ creative/ image to draw attention immediately. 

For instance, a customer sees a complete video on your website, giving you an impression that they liked the video. Now it’s your responsibility to make a call-to-action and ask them further with a visual, inserting the link of the website you want them to visit.

5. Incorporate Memes into your strategy

strategy

What is the latest trend of a meme going on these days? There would be hardly anyone who could not answer this question. Memes have become a part of our daily lives! Well, we can even use them in marketing. The amalgamation of laughter and entertainment builds an emotional connection between the brand and its customers. If your audience can’t relate to your meme, it’s of no use! Choosing memes for attracting customers could be an incredible decision for your brand if done right. 

Quick tip: You can also incorporate topical advertising in your strategy as customer engagement is at the peak when they are entertained. Topical memes are based on trending issues, letting your customers connect with you better.

6. Build a connection with your customers using visuals

visuals

To maintain your customer base, it is very important to get personal with them especially for brands where there is no physical interaction. Images or pictures have the highest audience engagement than any other type of media content. If your social media strategy has a lot of pictures related to brand promotion, chances are that even by those efforts customers do not feel a connection with you. Well, to create that sense of connectivity you can upload candid pictures or videos of your staff, warehouse, office, etc.

How can we help you?

Using visual content marketing is easy. But it’s a hard task to create visuals. Well, no worries we are here for you. From customizing ad content with our performance marketing solution to helping you create a brandstore with Kartify – our brand store tech, we have everything to help you with. Request your free DEMO now!

Visual marketing can pump up your communication level while boosting web traffic. These were some of the brilliant ideas of Visual marketing that will help to grow your online brand. So what are you waiting for? Start incorporating visual marketing strategy today and see the results yourself. 

5 Reasons Why Online Businesses Must Use Omni-channel Strategy!

Have you ever noticed that the product you were looking for on an online store appears right in front of your eyes when you start browsing your news feeds? Well, that’s not magic or a coincidence. The strategy behind this marketing technique is Omni-channel. We are sure you have heard about this word. You might be thinking Omni-channel is just “another buzzword”! Well, that’s not true. It’s a business model and will actually transform the future of your online business in an optimistic way.

What is Omni-channel?

Be it a social media platform – Instagram, Facebook, Pinterest, etc. or a marketplace – Myntra, Flipkart, Amazon, etc, or a traditional brick & mortar store, people are present everywhere.

“Omni-channel approach integrates all channels with each other to create a seamless shopping experience for customers.”

Omni-channel is all about engaging the people who are already interacting with your brand while creating a consistent and improved customer experience regardless of what channel they are using. With omni-channel, users can switch various channels effortlessly.

Omni-channel VS Multi-channel

It has always been believed that these above two terms can be interchangeably used. Do you also think that? Well, you are wrong here. Let’s find out why!

Multi-channel means when a brand uses multiple sales channels to communicate with the customers. But are these channels integrated with each other? Here’s when you observe the differences between Omni-channel and Multi-channel. While the latter focuses on building multiple sales channels, the former integrates all of them together to give a seamless experience. 

Another big difference is, Omni-channel is a customer-focused approach whereas Multi-channel is channel-centric. It focuses on removing the friction of touchpoints between various channels and making the customer’s journey easier, while the multi-channel focuses on increasing and maximizing the channels available to customers.

5 Reasons Why Online Businesses should use Omni-Channel Strategy!

1. Offering seamless online and offline channels of sales

With the rapid expansion of digital technology, retailers have divided themselves into two teams: Online and Offline. Well, this is not about debating which one is better but bridging the gap between the two and meeting customers’ expectations. Imagine this; You visit an offline store to purchase a pair of white shoes. After reaching the location, you realize that your size is not available. To fulfill your wants even in these situations, brands have developed an in-built store on the website, giving clarity to the customers whether their desired products are available at their nearest stores or not. Order online and pick-up from the nearest outlet is yet another example of how omni-channel has integrated both online and offline channels of shopping.

2. Improving customer support services 

“Success is impossible without treating your customers well, as the future of your brand revolves around them!”

Omni-channel improves the quality of customer support service. Suppose, you want to buy a pair of shoes from an online brand, but unfortunately, the transaction gets failed. Now you are trying to reach out to customer care, but no one is helping you with the issue. Obviously, as a customer, you were expecting better service. 

Let’s grab omni-channel into the picture. Not only had you gotten an SMS after the transaction got failed – given the fact everything is integrated – but also a reassurance that you will get your money back. Moreover, you could have reached out to customer support via chat/phone or social media. 

Do you want your customers to develop full trust in your brand? But the question is how? Well, the only answer is Conversational Commerce! 

Quick tip: These days customers want instant solutions as they prefer to engage with brands on social media platforms. So maybe you can start reducing your social media response time and start interacting quickly with potential customers! 

3. Gathering insights to target the right set of audiences

Checking your customers’ desires and wants can be challenging while running a business. Well, omni-channel keeps a track of everything from the kind of products customers like, to their actual purchasing power. Be it tracking the buying journey of customers, or scrutinizing the number of people who have abandoned the cart, omni-channel helps you gather customers’ insights, giving you a better understanding of your target market. You can also keep an eye on who buys what & when. For instance, you have an online store dealing in personal & beauty care. According to data, your sales last year in the fragrance category increased amid the Diwali season and majorly from tier 1 cities. After analyzing the numbers, you will strategize more on the fragrance category with aggressive marketing collaterals, specifically targeting the people residing in the metropolitan cities. 

4. Increasing brand visibility

Omni-channel involves interacting with your customers across all channels including SMS, phone, social media, interactive live chats, etc. This way, it places your marketing campaign on more than one channel, increasing the brand visibility. For example, you are expanding your product portfolio. To communicate the message, Omni-channel will help you spread the word across all the platforms including traditional out-of-home (OOH) advertising media such as banners, travel transit, etc. 

Quick tip: Using trigger marketing messages effectively can help your brand increase customer engagement, building sustainable brand value. 

5. Getting feedbacks easily

Feedbacks are valuable information that can be used to transform your business into something better. While the positive feedback motivates you, the negative ones help you to overcome your weaknesses. But the question arises of how to get this valuable feedback. Well, omni-channel has made it very easy as it connects with the customer from different channels, making it easier for customers to provide feedback in no time.

Quick tip: Do you want to create a social proof but don’t know how to? Associate with ANS Commerce, India’s #1 full-stack e-commerce enablers helping you scale your business online. Our brandstore tech solutions are specifically made to boost your online business while creating an incredible online presence. Request your free DEMO now!

How can we help you?

Do you want to give seamless experience to your buyers without increasing the cost? Here’s why we are here for you. Our brandstore tech – Kartify – helps you so that you give omni-friendly experience to your customers by: 

  • Enabling order fulfilment from offline shop for online orders  
  • Integrating with leading partners such as Fynd, Arvind, Unicommerce etc.
  • Conducting offline surveys, cash return 

Waste no time and request your free DEMO now! 

A proactive omni-channel strategy is imperative to exercise. So, if you want to build and sustain a meaningful yet long-term relationship with your customers, go Omni-friendly today!

Delight your Customers: 6 Attractive Valentine’s Day Marketing & Branding Tips!

Valentine’s day is globally recognized as a day of love and affection. While some of us consider it a day to charm our romantic partner, many acknowledge it as a day to strengthen the bonds with family and friends. No matter what your idea behind this day, one thing is sure, you definitely need to revamp your digital attire to entice the people. 

“In the 1300s, Valentine’s Day officially became a holiday associated with love.”

If your business offerings do not revolve around traditional love gifts such as chocolates, jewelry, cards, and flowers, worry not, as your business can still ace the day with a few charming marketing tips. Let’s have a look at the Valentine’s Day Marketing and Branding Tips!

Valentine’s Day Attractive Ideas to Delight your Customers!

1. Improvise your product packaging

People love the idea of customization, especially during occasions like these. Offer custom packaging to your customers. Instead of using plain plastic packaging, improvise it a bit with heart-shaped transparent plastic sheets. You can also include love quotes inside the box.

Quick tip: You can offer free gift wrapping on Valentine’s Day. Include an option at the checkout time asking customers for the name of the recipient. You can also communicate this idea over emails, or on the homepage of your brandstore. 

2. Market the idea behind E-Gift Cards

Last year, amid the Diwali season, the idea of giving e-gift cards or online tickets to loved ones became a big hit! E-gift cards are an amazing option at times when you are in a complete dilemma and can’t think of a thing to gift. Around the love week, start your promotional campaigns by introducing your digital gift cards.

3. Generate time-sensitive offers to create a sense of urgency

Time plays an important role during special occasions. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time.

Quick tip: Tailor your campaign ideas with love-themed coupon codes such as LOVEU20!

4. Send Valentine’s Day themed emails

The whole idea behind email marketing is to remind your customers about the upcoming trend/season, thereby dropping them in the sales funnel. Around this day, make a Valentine’s Day-themed email with a short crisp copy. Here are a bunch of ideas you can formulate your email content around: 

  • Announce upcoming offers and discounts 
  • Curate a ‘gift guide’ blog, including your offerings with images redirecting to the product page
  • Include competitions and contests around love week

5. Support a local cause by showering love

Club with a local charity, organizing Valentine’s day fundraiser. To communicate the idea, add an option of the donation on your website, making it easier for customers to support it. You can also communicate it via different social media channels. Though this won’t boost your sales immediately, it’s an incredible idea to show how you care for society. This will make your business more credible and will give a reason to people to choose you over others. 

“Corporate social responsibility campaigns are a great way to manage your brand’s reputation. Moreover, you get support from social activists and philanthropists.” 

Quick tip: While communicating, don’t forget to highlight the details such as the name of the non-profit-organization you will be collaborating with and the cause you are supporting through this action. It gives people a reason to believe your brand. 

6. Put on a romantic dash on your website

Colors play a major role to reflect your corporate identity. Add a hint of romance to your website while playing with colors. You can also tailor the logo of your brand to make it valentine’s day ready. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. But adding a few festive elements will build a connection with your audience. 

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

How to do it?

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

7 Constructive Tips To Design A Persuasive E-commerce Newsletter!

With the rise in online shopping, the influence of email marketing has also emerged. Gone are the times when the exchange of emails was used for mere transactional purposes. Today, almost all brands are employing content marketers to strategize and curate persuasive email copies. 

When a new offer rolls out, or a new collection comes in, retailers pop their users with emails. But it isn’t enough just to send those emails. They need to be inspiring and motivating so the users actually end up making the purchase. Otherwise, your offers will be sent to spam or avoided completely. Let’s study what actually influences the effectiveness of email marketing.

Here’s How to Create a Persuasive Newsletter to Drive Customer’s Attention!

1. Keep the design elements minimal

Making your design too flashy would only result in the unsubscription. With minimal, we don’t mean boring colors and monotonous themes. Keep a balance between text and images. It’s essential to leave some negative space (white space) here and there, for the design to settle in the mind of the readers. Without that, you’ll end up creating clutter and confusion. Harmony and balance of the design elements is the key to a successful newsletter. 

2. Draft short-crisp copy

 Email newsletters are generally sent at the time when people are waiting to board a metro, or traveling in a cab. Optimize the content of your newsletter so that it’s easy to consume in a short time. People don’t respond to the text the way they do to the visuals and graphics. But if you keep your text rather crisp with quirky words and informal expressions, you have a chance to win the attention.

3. Insert product unboxing video play button

Videos are best to engage the users, especially if they talk about the pros and cons of a product. To attach a video to your newsletter, add an image with a video play button, redirecting your user to the YouTube video. Since these videos are more about product feedback, they enhance your brand reputation and create social proofs. 

Quick tip: User testimonial videos should be original. To create such videos, you can request your customers to send in their video opening the product with complete details.

4. Write process tutorials with step by step images

Another way to entice customers is by curating tutorial content of your offerings. For example: If your business is all about leather bags, sending a tutorial on “How to clean your leather bag?” will grab attention easily. You can add CTA to the images, linking the leather bag page of your website. Also, highlight the features of your product wisely while writing the tutorial to convert the readers.

5. Add animated GIF Images

To drop your customers in the sales funnel, it’s important to formulate a narrative. Animate promotional messages have an advantage over mundane text messages as they can tell a tale, fascinating the reader to hit the button. Now the question comes; ‘how to create them?’ There are plenty of GIFs generators, helping you create a GIF. Also, don’t use more than one GIF image to avoid any clutter. To convert the readers and generate leads, make sure the image is clickable and redirects to the page. 

Quick tip: Keep your GIF size to 1 MB as a heavy newsletter can get cropped, damaging its aesthetics.

6. Include countdowns in your newsletter

To add the sense of urgency and convert your customer quickly, include a clock with countdowns of your most exciting offers. Limited offers have one advantage over the normal offers, it stimulates user interests in a jiffy. They work the best at the times of spring and autumn season sales.

7. Announce contests and giveaways

Community outreach ideas such as running contests and competitions work best on social media. But newsletters are also an incredible platform to convey the message. You need to be more creative and unique to run contests over email. Scratch cards or win wheels are some of the elaborative ideas to make the most out of email marketing. 

Quick tip: You can also include a simple creative, asking readers to tag your brand on social media with their videos and follow your page to win exciting prizes. This way your engagement on other social media platforms increases. 

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-curated emailer can help you drop your customers in the sales funnel. Don’t forget to add CTA to your content with optimized HTML URLs. Also, keep the tone of your content the same for all the newsletters as it’s the voice of your brand. Follow these tips and promote your brand efficiently.

7 Customer Retention Strategies to Boost your Sales More than Ever!

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers. 

There are two facets to bond with your customers – lead generation and customer retention. While the former welcomes new customers, the latter takes care of the existing ones. Now the question is, would you rather welcome only new customers and avoid the older ones, or would like to keep a balance between the two? 

“Marketers around the world put so much emphasis on nurturing new leads, they sometimes fail to entice the existing users.” 

It’s important to invite new faces, but at what cost? Also, it has always been easier to hold on to the existing customers because they are aware of your services and offerings. Approaching them takes less time than it takes to attract new ones. But how can you keep your existing users engaged? 

To help you maintain your loyal assets, we have come up with 7 customer retention strategies So let’s start, shall we?

7 Proven Customer Retention Strategies

1. Surprise your customers with great service

People love it when you take a step forward and value them. You can get creative in your customer support services and offer them valuable services without their knowledge, pulling off their attention. You can add thoughtful quotes with personalized messages, thanking them to buy from you. Additionally, you can give them special offers and discounts occasionally, conveying they are important for your business. 

Quick tip: You can come up with creative discount codes specially made for an existing customer base, grabbing their attention. For example, coupon codes such as JUST4YOU, WELCOME_BACK, can grab their attention immediately. 


2. Get your customer’s feedback 

The market forces are no more driven by your products, but they rather revolve around customers’ needs and preferences. In simpler words, it’s not about your products and their features. It’s about the people you cater to. Their likes and dislikes play a major role especially when you roll out a new product in the market. And it’s impossible to satisfy every customer without knowing their taste. With customer feedback, not only do you get to know your strengths and weaknesses but you also make them feel noticeable and valuable. 

Quick tip: There are many ways to gather customer feedback. One such way is to do customer surveys. Come up with short, simple, and open-ended questions.

3. Send regular updates via email automation 

Newsletters are the best way to engage your customers in your brand. It’s one of the most cost-effective ways to retain customers. You can start with drip campaigns to nurture your customers with occasional updates. From time-sensitive offers to the new collection, to seasonal sales, cover each and every occasion to hit mail! To make it persuasive and attractive, use quirky content marketing strategies, grabbing the attention. 

4. Start with cause marketing programs

Consumers love to engage with those brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. It’s the best way to retain your customers as cause marketing makes your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

5. Use the strategy of gamification

Focused on the mechanism of gaming, this strategy is not your regular game. It’s more of a marketing tool to pull off the customer’s attention. Rewarding your customers when they refer your app to their friends, is one of the examples of gamification. You can even create customer-oriented campaigns using gamification. For example, create a contest asking your users to refer your business to ten friends. If five of their friends purchase using their code, they will get a free product. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customer. Request your free DEMO now! 


6. Organize live educational webinars to motivate your customers

Webinars are a great way to educate your customers. You can organize a webinar, revolving around an area of your business. This way you can educate your customers and ask them to purchase from you. For example: If you are an e-commerce fashion brand. You can organize a webinar, highlighting fashion branding tips. This way you can introduce your new offers and products while giving them a glimpse of how you market your brand.

Want To Drive Traffic to your e-commerce website? Click here to read 10 concrete ways to boost your website’s traffic! 

7. Prepare a communication calendar

By creating a communication calendar, you get an idea of how often you interact with your customers. Even when you don’t get the answer to the feedback form, it’s your responsibility to reach out to them time and again. A communication calendar is similar to your editorial calendar. The only difference is, it tells the last time you communicated with your customers. 

Quick tip: By using a communication calendar, you can check if a customer’s subscription is about to get expired. You can reach out to them before it gets expired. This helps in retaining the existing customers. 

How to do it all?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now! Request your free DEMO now! 

Customer retaining campaigns cost 10X less than lead generation campaigns. These strategies are indeed very important to be included in your marketing efforts. Start with the above 7 strategies to enjoy long-lasting benefits.