Social Justice is not just a responsibility but a path every individual should walk on. Moreover, it’s the duty of each organization to follow norms along with indulging in social activities while helping society as a whole. To communicate the importance of Social Justice, February 20th every year is celebrated as Social Justice Day.
During the last decade, there has been a constant expansion in digital technology, resulting in an increase in the digital and online businesses. Especially after the pandemic, the dependence in this fast-paced industry has increased. But this has also worsened the growing digital divide in terms of the access of the internet, affordability, and availability of skills.
“To address this issue of digital divide, the United Nations (UN) has come up with the 2021 Theme: A Call for Social Justice in the Digital Economy.”
The theme outlines the efforts by the international community to look for solutions to bring about sustainable development, the promotion of full employment and good working conditions, universal social protection, gender equality and justice for all!
The advent of the internet has brought great vitality to the development of e-commerce. Many small and established e-commerce brands are taking social initiatives to build a sense of honesty in their work culture.
“Integrating social responsibility to your organization not only helps the society but also fuels your business as it gives better brand recognition, ensures growth, and increases sales!”
To celebrate and embrace Social Justice Day 2021, we have come up with the 6 best CSR activities you should swear by.
6 CSR activities every e-commerce business should swear by!
“Corporate social responsibility is the concept of management, focusing on social and environmental concerns of companies in their business operations.”
1. Protecting the environment against pollution
The environment is the most important part of our lives. All our core life functions depend on the environment. After the inception of e-commerce, we have experienced both the positive and negative impacts of technology on the environment. On one hand, it has initiated the idea of paperless billing but on the other hand, the packaging of products for home delivery demands more paper and plastic usage.
If you are willing to do something for nature, you must start doing a few changes in your operations. Instead of using plastic in the packaging, go for biodegradable packaging. It will cost you higher, but you can compensate for the cost by manufacturing products with reusable and recycled raw materials. It will cost you less and will be more feasible to carry out your business operations.
|Quick Tip: To communicate the same, you can start with social media campaigns, reflecting on the need to save the environment and how you are selling products with reusable raw materials. Nowadays, consumers are looking for more sustainable and eco-friendly products.|
2. Joining hands with an NGO
Corporate Social Responsibility is all about companies playing their part in society and giving back, making an effort to associate for a good cause. To support a communal cause, you can also tie up with an NGO/NPO. Consumers love to engage with brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. Cause marketing events make your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.
|Our take: To support the communal cause, ANS Commerce is associated with an NGO called The Earth Saviors Foundation, donating clothes and sponsoring meals to old-age and intellectually disabled people. This initiative not only gives us a sense of satisfaction but also brings a smile to our faces when we see those people getting cared for.|
3. Giving jobs to marginal workers and artisans
Unemployment is one of the major social issues, making people do unethical things such as burglary. As an organization, you can definitely bring a change by giving jobs to small artisans and marginalized labourers. For instance, if you are a fashion and clothing brand dealing especially with ethnic wear, you can hire small artisans for handicrafts. This will give a sense of authenticity to your products both in terms of the quality and the cause behind them. With this amazing idea, you can put a smile on both – marginalized workers’ and consumers’ faces.
4. Engaging employees in CSR
If you want to practice social responsibility in your organization, you should first pass on the practice to your internal stakeholders. To engage your employees so they feel an emotional attachment towards their work, it’s important to organize fun office activities while promoting a work-life balance. You can also start with buddy programs to welcome new employees to the organization. Furthermore, you can also plan employee recognition programs wherein you can award the best employee of the month basis their overall performance.
|Our take: To prioritize the mental health of employees, ANS Commerce introduced one monthly mandatory leave policy to promote work-life balance!|
5. Protecting Customers’ Privacy
With the rapid expansion of e-commerce, privacy has become a major concern of customers as it is almost impossible to complete a transaction without giving your personal information. So it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions. Also, after the pandemic, people are preferring cashless transactions over COD. This has raised the need for data privacy even more!
“Protecting customer privacy is not just a law but a moral and social obligation to treat our customers’ private information safely and fairly.”
|Quick Tip: Kartify puts forward multiple layers of security for all the brandstores it hosts. Having come with cloud armour, Kartify enables security audits with regular backup and version control. Request your free DEMO now!|
6. Focusing on Educational Programmes for underprivileged students
Education is not just a necessity but a mandatory thing to improve the quality of life. We see many underprivileged students who are eager to study but are unable to because of their family’s financial instability. To bring a little change, you can support the children by providing educational programs while motivating them to give the best of their potential. Additionally, you can also start with donation campaigns on your brandstore. To communicate the idea, add an option for the donation during the checkout time, making it easier for customers to support the cause.
|Quick tip: You can give free textbooks to the children. You can also hold online webinars and workshops covering social concepts helping them to get an idea of society and its values.|
There are many ways to make your business socially responsible. Be sincere and transparent about the information you share. The CSR concept should be natural for every e-commerce company and should focus on CSR activities.
Now that you know all about CSR, when are you integrating it into your organizational structure?