With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.
The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolutely you can’t afford to miss.
9 unconventional marketing tips to boost your online sales for this year’s festive season!
1. Showcase your festive collection with catalogue linked ads
If you are struggling to bring relevant traffic to your website, Facebook catalogue sales campaigns can be your saviour. A catalogue ad contains your product range and holds information on the offerings that you want to advertise. Link your entire catalogue showcasing your product offerings to your prospective audience.
|Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, and collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.|
2. Choose the correct approach for your product segment
Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogues and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!
“Entice potential customers with exciting offers and sales promotions in the form of a catalogue sales campaign.”
3. Generate time-sensitive offers with a sense of urgency
Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time.
|Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX.|
4. Pay attention to your creative visuals
Now is the time to pay attention to the aesthetics of your online presence. Colourful creatives showcasing your offerings and offers are a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related colour tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.
|Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!|
5. Focus on festive-oriented Google smart shopping campaigns
Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search for that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand’s presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.
“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”
6. Indulge in re-marketing to engage with cart-abandoners
A cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.
|Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products|
7. Use different marketing strategies to persuade different types of customers
Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalogue, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notifications help to generate sales while targeting existing customers.
“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”
8. Reach your followers with community outreach strategies
Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch for festive-oriented contests by arranging your most popular offering as a giveaway. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.
“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”
9. Take advantage of Instagram’s new feature
Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with a shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market.
How to do it?
If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.
Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.
What can you expect from us?
- Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
- Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
- Business & Analytics: We have in-house tools for driving market automation and insight mining.
With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.