If one thing is true about your website sales, it’s that loading time makes a difference. A slow website not only affects your sales but also makes your brandstore rank lower, leading to stern consequences. We know how you feel when you do months of hard work, but it gets blown with high bounce and low conversion rates.
With an increasing rate in the number of e-commerce stores, users’ expectations have also increased. They don’t want to waste minutes on the loading time. So if you have popped up in the market of online trade to strike it rich rather than just having a fancy website, you should lend an ear to your website speed.
Optimizing your website’s speed is a crucial necessity to be achieved, but its execution can be a little tricky. Luckily, there are several ways you can initiate to check the performance of your website.
Want to increase traffic on your e-commerce website, but don’t know just how to? Read on to find out how!
In order to keep your brandstore in check, we will have you dive deeper into your website. You will get to know why your website is running slow along with the tips to resolve them.
7 Reasons why your Brandstore is running slow & tips to resolve them!
1. Your site’s images are not optimized
Image file size can be a reason for your website’s slow speed. Remember that images are a very significant part of improving the look and feel of your brandstore. High-resolution images consume major bandwidth – leading your website to work slowly. So pay attention to the image format. JPEG images are smaller as compared to the PNG type. Inserting the JPEG format will help you load your web page faster.
|Quick tip: Check the size of your image file. In case it exceeds 1MB, either change the image or reduce its size.|
2. You are not using Caching
When a person visits your website, certain attributes of your brandstore are stored in a cache, letting the website load faster when you next visit the website. So, if you are not caching then you are missing out. By executing browser/HTTP caching or server-side web caching, you will experience a gigantic difference in the conduct of your website.
|Quick tip: Do the cache of elements such as HTTP, database queries, images, etc. Don’t go overboard with caching as it can create fuss on your website.|
3. Your site is integrated with unnecessary redirects
Imagine this, you have planned a trip to a nearby amusement park with your family. You have just now reached the destination and realize the park is shifted to some other place. Now you have to walk all the way to the other side of the city. This won’t just make you furious but also take double time to reach the final destination.
The same thing happens when you add too many redirects to your brandstore. It takes twice or thrice the time to load a page. So don’t trouble your audience with that unless you have a striking reason to do so.
|Quick tip: Why should you choose Kartify to manage your e-commerce website? One of the added advantages of using Kartify is that it gives a single Google Tag Manager (GTM) for pixels, making your website quicker and faster. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website. Request your free DEMO now!|
4. Your site’s code is either unclean or bulky
Another cause could be a heavy code on your website. If your website’s coding includes too many unnecessary characters or bulky line breaks, the site may become slower. Your site’s comments, inline stylings, etc, are some of the components that make it slow. To overcome this problem, you can minify or compress the code, or file size, improving the load time of your website.
|Quick tip: Try to create a few CSS stylesheets, helping you to minify the code of your brandstore.|
5. You are running plenty of Ads on your Brandstore
As beneficial as they are in monetizing your site’s traffic, adverts can also mess around with your site’s performance. Advertisements such as interstitials, pop-unders, etc. can create hundreds of HTTP requests, resulting in a slow loading website. So don’t let the ads trouble your brandstore’s rich content and limit them to an extent that won’t bother both your site’s user experience and your ad revenue.
|Quick tip: To optimize your brandstore with high speed, choose Kartify – our brand tech store – to scale your e-commerce website. With Kartify you get real-time image optimization, including cache & DB replication. Request your free DEMO now!|
6. Your website is hoarded with Plugins
With hundreds or rather thousands of plugins, you have made your brandstore phenomenal. It looks appealing, leading to more traffic. But then there comes a time when your plugins overrule your website, causing it to slow down the performance. Do you know how much space a site plus-in can take? Sure, it helps to optimize your site, giving various features. But it shouldn’t come at the cost of awful performance or bad user experience. There are so many unnecessary plugins that you don’t use regularly and they rather serve as a liability than an asset.
|Quick tip: Instead of deploying a number of plugins for a particular attribute, go for a single plugin that features all-in-one solutions. For an instance, if you’re putting in four to five plugins for SEO, you must opt for one plugin that features different attributes you are looking for.|
7. You have not enabled Content Delivery System (CDN)
Your website’s loading speed is affected by the physical distance of the user to the server in which your content is stored. The more distant they are, the slower your site’s content will load for them. To put a halt to this issue, the Content Delivery System is all you need. Having deployed in several geographic locations, CDN is a server that offers web content to people living in different locations. It distributes your site’s content to a global server, and that way your audiences can enjoy your content.
How to do it?
Kartify – our brand tech store made with love – drop-ships exceptional e-commerce website performance. Start your fully-functional store with continuous bug fixes and feature development. It’s fully optimized, scalable, and secure to use. Request your free DEMO now!
What do you get?
You get a brandstore that’s complete, secure, scalable, feature-rich, and Omni-friendly.
- Automatic deployment & scaling (Google Cloud + Kubernetes)
- Real-time image optimization with cache & DB replication; 99.8% uptime
- Load-tested for >one Mn concurrent users
Website page load speed is driven by various factors. It’s sometimes hard to check what’s causing the issue. No matter what’s the reason, you should implement all the above factors to make your website performance power-packed!