How E-commerce Brands are Using Meme Advertising to Grow (Practical Insights & Tips)

E-commerce brands are looking for creative and innovative ways to reach their target audience as social media continues to dominate the digital landscape. As a part of the marketing approach, Meme Advertising is one unique strategy that has evolved to expand an E-commerce business in this competitive market.

Meme Marketing helps a brand communicate with its customers. That’s why many brands use humorous memes to promote their products and services. If you’re interested in incorporating memes into your marketing strategy but don’t know where to start, we’re here to help.

In this blog, we’ll provide practical insights and tips on how E-commerce brands can use Meme Advertising to grow their business. Read along!

What Is Meme Advertising?

Meme Advertising is the art of leveraging well-known memes, photos, videos, and GIFs to produce humorous content that connects to a brand’s target audience. It’s a lighthearted, subtle method to engage and build relationships with your potential customers. Many E-commerce brands like Myntra, Zomato, Netflix, Flipkart, etc., are taking advantage of this trend by creating memes for their promotional activities.

Meme Advertising is an indispensable tool for all marketers due to its high shareability, minimal effort, and cost-effectiveness. The main idea behind using memes is to increase brand awareness, user engagement, and sales. However, brands need to incorporate memes with prudence, ensuring the content is non-offensive to the audience.

How is Meme Advertising Used In Marketing?

Meme Marketing is used in social media posts, video campaigns, or digital ads to generate brand awareness and persuade users to click. It provides an intriguing and engaging approach to social media marketing. Meme Advertising can be used to announce special offers, deals, and promotions. Memes today have a specific impact in the digital age. Their ability to communicate ideas, emotions, and situations is what makes them so unique. It’s understandable that brands want a piece of this pie considering its popularity in this competitive market.

For Instance, have a look at how Zomato has been using Meme Marketing in their social media

As memes still rule most of our social media platforms, Zomato has successfully used Meme Marketing to its benefit. From comparing an individual’s trait to non-living objects, Zomato has relatable memes for all. It posts humorous content that entertains viewers and encourages them to place orders at the same time.

Why Do E-commerce Brands Use Meme Advertising?

Meme Advertising is beneficial as it offers a distinctive approach for brands to highlight their products and services while taking advantage of the latest trends. Here are some of the benefits of using Meme Advertising for E-commerce brands:

Meme Advertising Helps Connect With Your Audience

Meme Advertising is created in response to current events or cultural metaphors. It helps brands identify the best way to connect with their audience. You need to create relatable content so that your audience can easily feel connected. Memes are used to communicate with your audience through humour which builds connection and trust. Here’s an example:

A while ago, the brand factory posted meme content to inform their users of Xchange Offers. The brand factory used Meme Marketingfor its promotional activities.

Brand Factory not only uses memes to announce special offers and discounts but also uses memes to show its users excitement after extending the date for deals.  Brand Factory’s discounts and deals help the brand connect with the potential audience. Also, using such a Meme Marketing strategy can let your customer grab the best deal without having a second thought.

Humanizes Your Brand

Customers will connect more closely to your brand if you humanize it. How? Your brand will come off as more personal and human if you actively engage with your audience through meme-related discussions. Sharing relatable videos can provide a sense of humanization as it provides a personal touch. In addition, show your desire to engage your audience rather than merely trying to sell, ultimately helping you achieve your marketing goals sooner.

Flipkart is one good example of successfully creating video memes that humanize a brand. Flipkart created a playlist for your package, starting a journey from finding the correct address to delivering the package on time. They choose a relatable Bollywood song that expresses your situation after placing an order to wait till the delivery of your products.

Meme Advertising Helps To Increase Engagement In Social Media

Absolutely! Memes have an excellent record for boosting social media engagement. When your audience relates to your meme content, it is highly shareable. The possibility of social media engagement is high, which expands your brand to many new audiences. Memes often last for a short period thus, if you create content that taps into current events can go viral in no time. Boosting traction and your brand value ultimately.

Creating memes that invite your audience to participate in the comment section increases your social media engagement. This is exactly what Zomato did. Here, they posted content with a caption asking their users to reply with the funniest comment.  This post got more than 8K likes followed by 1K funny comments. Zomato also created similar posts in collaboration with different brands to engage their audience.

Meme Advertising Ignite Customer’s Emotions

Meme Advertising has the power to provoke your customer’s emotions. Customers are surprised or intrigued when they see a meme that gives a new perspective,  relates to popular culture, or catches them off guard. They feel validated and more empathic when they encounter a meme that addresses their problematic areas. For instance:

Flipkart shared the most relatable memes for shopaholics. This meme is a visual representation of impulsive buyers ordering way more than they actually expected.

8 Best Meme Advertising Example From E-commerce Brands (with Protips/Lessons)

Are you curious about meme-winning brands? Let’s dive into some of the most popular E-commerce brands that have used Meme Advertising successfully.

Nykaa Used Meme MarketingTo Promote Pink Summer Sales  

Nykaa’s Pink Summer Sales was a great success. Once the deals and discounts were announced Nykaa’s customers related their Pink Summer Sale with some of the amazing images. For this particular event, Nykaa asked their customers to share memes rather than posting them themselves. This took their Meme Marketing Campaign to the next level and they even posted User-Generated memes on their social media.

Protip: What’s effective about Nykaa’s Pink Summer Sale meme is that it helped the brand to build a connection with its target audience. Their Meme Marketing strategy turned their social media users into buyers. This shows that User-Generated Content can be beneficial for brands to gain users’ trust.

Flipkart Promoted Big Billion Day Sale With Meme Advertising

Flipkart is one of the most popular E-commerce platforms in India. As a marketing plan, Flipkart collaborates with Bollywood celebrities to increase sales and boost brand awareness. Flipkart Meme Marketing was on point when they started the #UpgradeTohBantaHai campaign on the occasion of “big billion days”. Flipkart and Memechat created an online-offline meme strategy that engaged more than 1 million users.

Their online campaign reached the right audience which helped them generate 28,500 memes in just one week, with a social media reach of over 10 million before the campaign and 13 million thereafter. As an offline campaign, they spread memes via 500 autos in Bengaluru.

Further, Flipkart uses relatable funny memes that have helped them gain a number of followers.

Lesson Here: Flipkarts #UpgradeTohBantaHai campaign shows that Meme Marketing can be used for both online and offline campaigns. It shows how targeting the right audience helps the brand to perform aggressively. Flipkart shares relatable meme content now and then to engage with its customers.

Sugar Cosmetic Uses Meme MarketingTo Improve Engagement

Sugar Cosmetic also hopped into creating Meme Advertising relating it to the most popular Indian sitcom “Sarabhai vs Sarabhai”. Sugar Cosmetic has effectively used Meme Marketing to produce beauty-related contents that attract younger audiences.  They create readable content with high-quality visuals that easily appeal to their audience.

Pro Tip: Add a logo to your original memes to ensure that your brand is represented regardless of how extensively your content is shared.

Earth Rhythm Uses Memes As Social Media Strategy

Earth Rhythm is an Indian brand that produces safe and secure skincare products. It creates captivating content that positions Earth Rhythm as the trustworthy and smart skincare option. They shared a relatable video that depicts how an individual feels after using Earth Rhythm products.

Regardless of how saturated the cosmetic market is, Earth Rhythm is thriving in the market with its memes and is constantly gaining several new followers. The quality product they provide has gained the trust and support of their buyers nevertheless.

Pro Tip: Your audience is more inclined to connect with, share, and recognize your brand when they see a meme that speaks to them. Always try to add a touch of personalization to your meme strategy.

Myntra Promoted Their Reward Program Via Meme

Myntra is one of the most popular E-commerce platforms for fashion and lifestyle in India. Myntra creates inside jokes related to its royalty program created to reward and engage loyal customers. Myntra Insider provides users to earn and redeem insider points.

Myntra creates memes that mention the benefits of using Myntra Insider. Additionally, they expand on this concept in the caption by highlighting ‘become an insider today.’

Pro Tip: Promoting different programs through memes can be a great way to create a buzz about them. This will make your audience curious to dive into other royalty programs that you offer.

Nestle’s Famous Reality Vs Expectation Meme

Nestle’s reality vs expectation marketing strategy attempts to match consumers’ expectations with the real experience. They came up with this idea during Covid-19 Lockdown when people were experimenting with different day-to-day activities.

This post was more relatable when most of us were baking and cooking for the first time. But most of us failed on our first attempt.

Additionally, Nestle teamed up with RVCJ Media, to promote Nescafe coffee for the campaign that featured brand ambassador Disha Patani. The campaign reached more than 6.4 million people.

Pro Tip: Showing reality through memes is healthy. It provides a sense of care

toward your audience. Further, collaborating with other meme platforms or brand ambassadors can increase your social media engagement and overall online marketing significantly.

Swiggy The King Of Meme Marketing

Swiggy circulated memes about food that encapsulated happiness, cravings, and actual events connected to food delivery. Swiggy is able to develop a humorous and relatable brand identity by implementing meme marketing. Swiggy’s Vadapav meme created a storm on social media.

Swiggy created a one-liner video meme that went viral in no time. They posted a video showing a different version of the famous street food “Vada Pav” with the music from the hit Bollywood movie Kabir Singh.  Reacting to the reel, this meme has over 1.9 million views and more than 7,000 comments.

Further, Swiggy is also famous for creating meme videos in collaboration with different social media influencers. Recently, it collaborated with one of the influencers, where he mimics how Cricketers accept Swiggy orders.

Pro Tip: Adding video memes to your marketing strategy is a great way to reach your audience. Make sure to use high-quality visuals and readable content.

Zomato The Queen Of Meme Advertising

Zomato goes above and beyond to provide unique meme posts. Zomato’s Meme Marketing strategy perfectly combines humour, uniqueness, and accuracy. It created a buzz in the marketing industry with its intelligent Meme Marketing.

Zomato combines popular memes that depict animals in funny and relevant situations. Zomato’s marketing strategy is an excellent example of how businesses can develop a strong brand identity by connecting with their audience through humour.

Zomato shared memes with animal images multiple times. Zomato’s caption says it all when they posted another meme saying ‘comment section made us do part 2’.  Zomato has built a brand and persona using clever one-liners and amusing food-related memes helping it engage with its intended audience.

Lesson Here: Using similar meme content is not harmful. Make sure you use it after analyzing how it worked in the first place.

Despite the fact everything has gone digital and social media now plays a significant role in business advertisements. The traditional approaches are still in prominence. Advertising through hoardings was one of the traditional approaches earlier.

The most popular line from the well-known Bollywood movie “Maa Tujhe Salaam” was posted by Zomato and Blinkit with a twist. They shared a picture of two billboards with the statement “Doodh Mangoge, Doodh Denge” and “ Kheer Mangoge, Kheer Denge” on Instagram. Many other brands like Netflix India, Jeevansathi, Housing.com, Tide, etc., participated in the bandwagon after seeing their entertaining conversation and edited a hoarding of their own to promote themselves. It shows the healthy competition among the brands.

Meme MarketingTips You Should Follow

Meme Marketing is a proven strategy for building relationships and perhaps increasing the popularity of a brand. Here are some of the Meme Marketing tips for your brand:

  • Understand your target audience before throwing a random meme post
  • Stay up-to-date with current events and meme formats
  • Avoid attempting to modify the meme’s meaning. Not all popular memes work for every brand
  • Do not be offensive
  • Create meme content that is simple to grasp
  • Use readable fonts and high-quality visuals
  • Make sure your memes are attractive and eye-catching
  • Use relatable content from popular movies, TV shows, and music
  • Be mindful of copyright regulations and intellectual property rights while incorporating the meme format

Conclusion

Meme Advertising is used by many E-commerce brands and has proven to be a successful strategy to boost growth. Meme Advertising enables E-commerce firms to show that they are aware of current trends, portraying them as modern and in touch with their intended demographic. Memes have the power to stand out from the crowd and grab customers’ attention in a world where promotional activities are abundant. However, E-commerce brands need to handle Meme Advertising carefully.

Likewise, partnering with E-commerce growth companies like ANS Commerce is beneficial if you want to advance your marketing plans. ANS Commerce is an E-commerce technology company that provides end-to-end E-commerce support to Indian and foreign brands launching in India. With constant access to new E-commerce marketing strategies, ANS Commerce can quickly increase your E-commerce sales and brand visibility.

To know more about how ANS Commerce can help you scale your business, book a free consultation with our experts today!

How E-commerce Brands are Using Meme Advertising to Grow (Practical Insights & Tips)

Written by
Tanpreet Kaur
Category
Warehousing
Published on
Jun 8, 2023
Written by
Tanpreet Kaur
Category
Warehousing
Published on
April 5, 2024

E-commerce brands are looking for creative and innovative ways to reach their target audience as social media continues to dominate the digital landscape. As a part of the marketing approach, Meme Advertising is one unique strategy that has evolved to expand an E-commerce business in this competitive market.

Meme Marketing helps a brand communicate with its customers. That’s why many brands use humorous memes to promote their products and services. If you’re interested in incorporating memes into your marketing strategy but don’t know where to start, we’re here to help.

In this blog, we’ll provide practical insights and tips on how E-commerce brands can use Meme Advertising to grow their business. Read along!

What Is Meme Advertising?

Meme Advertising is the art of leveraging well-known memes, photos, videos, and GIFs to produce humorous content that connects to a brand’s target audience. It’s a lighthearted, subtle method to engage and build relationships with your potential customers. Many E-commerce brands like Myntra, Zomato, Netflix, Flipkart, etc., are taking advantage of this trend by creating memes for their promotional activities.

Meme Advertising is an indispensable tool for all marketers due to its high shareability, minimal effort, and cost-effectiveness. The main idea behind using memes is to increase brand awareness, user engagement, and sales. However, brands need to incorporate memes with prudence, ensuring the content is non-offensive to the audience.

How is Meme Advertising Used In Marketing?

Meme Marketing is used in social media posts, video campaigns, or digital ads to generate brand awareness and persuade users to click. It provides an intriguing and engaging approach to social media marketing. Meme Advertising can be used to announce special offers, deals, and promotions. Memes today have a specific impact in the digital age. Their ability to communicate ideas, emotions, and situations is what makes them so unique. It’s understandable that brands want a piece of this pie considering its popularity in this competitive market.

For Instance, have a look at how Zomato has been using Meme Marketing in their social media

As memes still rule most of our social media platforms, Zomato has successfully used Meme Marketing to its benefit. From comparing an individual’s trait to non-living objects, Zomato has relatable memes for all. It posts humorous content that entertains viewers and encourages them to place orders at the same time.

Why Do E-commerce Brands Use Meme Advertising?

Meme Advertising is beneficial as it offers a distinctive approach for brands to highlight their products and services while taking advantage of the latest trends. Here are some of the benefits of using Meme Advertising for E-commerce brands:

Meme Advertising Helps Connect With Your Audience

Meme Advertising is created in response to current events or cultural metaphors. It helps brands identify the best way to connect with their audience. You need to create relatable content so that your audience can easily feel connected. Memes are used to communicate with your audience through humour which builds connection and trust. Here’s an example:

A while ago, the brand factory posted meme content to inform their users of Xchange Offers. The brand factory used Meme Marketingfor its promotional activities.

Brand Factory not only uses memes to announce special offers and discounts but also uses memes to show its users excitement after extending the date for deals.  Brand Factory’s discounts and deals help the brand connect with the potential audience. Also, using such a Meme Marketing strategy can let your customer grab the best deal without having a second thought.

Humanizes Your Brand

Customers will connect more closely to your brand if you humanize it. How? Your brand will come off as more personal and human if you actively engage with your audience through meme-related discussions. Sharing relatable videos can provide a sense of humanization as it provides a personal touch. In addition, show your desire to engage your audience rather than merely trying to sell, ultimately helping you achieve your marketing goals sooner.

Flipkart is one good example of successfully creating video memes that humanize a brand. Flipkart created a playlist for your package, starting a journey from finding the correct address to delivering the package on time. They choose a relatable Bollywood song that expresses your situation after placing an order to wait till the delivery of your products.

Meme Advertising Helps To Increase Engagement In Social Media

Absolutely! Memes have an excellent record for boosting social media engagement. When your audience relates to your meme content, it is highly shareable. The possibility of social media engagement is high, which expands your brand to many new audiences. Memes often last for a short period thus, if you create content that taps into current events can go viral in no time. Boosting traction and your brand value ultimately.

Creating memes that invite your audience to participate in the comment section increases your social media engagement. This is exactly what Zomato did. Here, they posted content with a caption asking their users to reply with the funniest comment.  This post got more than 8K likes followed by 1K funny comments. Zomato also created similar posts in collaboration with different brands to engage their audience.

Meme Advertising Ignite Customer’s Emotions

Meme Advertising has the power to provoke your customer’s emotions. Customers are surprised or intrigued when they see a meme that gives a new perspective,  relates to popular culture, or catches them off guard. They feel validated and more empathic when they encounter a meme that addresses their problematic areas. For instance:

Flipkart shared the most relatable memes for shopaholics. This meme is a visual representation of impulsive buyers ordering way more than they actually expected.

8 Best Meme Advertising Example From E-commerce Brands (with Protips/Lessons)

Are you curious about meme-winning brands? Let’s dive into some of the most popular E-commerce brands that have used Meme Advertising successfully.

Nykaa Used Meme MarketingTo Promote Pink Summer Sales  

Nykaa’s Pink Summer Sales was a great success. Once the deals and discounts were announced Nykaa’s customers related their Pink Summer Sale with some of the amazing images. For this particular event, Nykaa asked their customers to share memes rather than posting them themselves. This took their Meme Marketing Campaign to the next level and they even posted User-Generated memes on their social media.

Protip: What’s effective about Nykaa’s Pink Summer Sale meme is that it helped the brand to build a connection with its target audience. Their Meme Marketing strategy turned their social media users into buyers. This shows that User-Generated Content can be beneficial for brands to gain users’ trust.

Flipkart Promoted Big Billion Day Sale With Meme Advertising

Flipkart is one of the most popular E-commerce platforms in India. As a marketing plan, Flipkart collaborates with Bollywood celebrities to increase sales and boost brand awareness. Flipkart Meme Marketing was on point when they started the #UpgradeTohBantaHai campaign on the occasion of “big billion days”. Flipkart and Memechat created an online-offline meme strategy that engaged more than 1 million users.

Their online campaign reached the right audience which helped them generate 28,500 memes in just one week, with a social media reach of over 10 million before the campaign and 13 million thereafter. As an offline campaign, they spread memes via 500 autos in Bengaluru.

Further, Flipkart uses relatable funny memes that have helped them gain a number of followers.

Lesson Here: Flipkarts #UpgradeTohBantaHai campaign shows that Meme Marketing can be used for both online and offline campaigns. It shows how targeting the right audience helps the brand to perform aggressively. Flipkart shares relatable meme content now and then to engage with its customers.

Sugar Cosmetic Uses Meme MarketingTo Improve Engagement

Sugar Cosmetic also hopped into creating Meme Advertising relating it to the most popular Indian sitcom “Sarabhai vs Sarabhai”. Sugar Cosmetic has effectively used Meme Marketing to produce beauty-related contents that attract younger audiences.  They create readable content with high-quality visuals that easily appeal to their audience.

Pro Tip: Add a logo to your original memes to ensure that your brand is represented regardless of how extensively your content is shared.

Earth Rhythm Uses Memes As Social Media Strategy

Earth Rhythm is an Indian brand that produces safe and secure skincare products. It creates captivating content that positions Earth Rhythm as the trustworthy and smart skincare option. They shared a relatable video that depicts how an individual feels after using Earth Rhythm products.

Regardless of how saturated the cosmetic market is, Earth Rhythm is thriving in the market with its memes and is constantly gaining several new followers. The quality product they provide has gained the trust and support of their buyers nevertheless.

Pro Tip: Your audience is more inclined to connect with, share, and recognize your brand when they see a meme that speaks to them. Always try to add a touch of personalization to your meme strategy.

Myntra Promoted Their Reward Program Via Meme

Myntra is one of the most popular E-commerce platforms for fashion and lifestyle in India. Myntra creates inside jokes related to its royalty program created to reward and engage loyal customers. Myntra Insider provides users to earn and redeem insider points.

Myntra creates memes that mention the benefits of using Myntra Insider. Additionally, they expand on this concept in the caption by highlighting ‘become an insider today.’

Pro Tip: Promoting different programs through memes can be a great way to create a buzz about them. This will make your audience curious to dive into other royalty programs that you offer.

Nestle’s Famous Reality Vs Expectation Meme

Nestle’s reality vs expectation marketing strategy attempts to match consumers’ expectations with the real experience. They came up with this idea during Covid-19 Lockdown when people were experimenting with different day-to-day activities.

This post was more relatable when most of us were baking and cooking for the first time. But most of us failed on our first attempt.

Additionally, Nestle teamed up with RVCJ Media, to promote Nescafe coffee for the campaign that featured brand ambassador Disha Patani. The campaign reached more than 6.4 million people.

Pro Tip: Showing reality through memes is healthy. It provides a sense of care

toward your audience. Further, collaborating with other meme platforms or brand ambassadors can increase your social media engagement and overall online marketing significantly.

Swiggy The King Of Meme Marketing

Swiggy circulated memes about food that encapsulated happiness, cravings, and actual events connected to food delivery. Swiggy is able to develop a humorous and relatable brand identity by implementing meme marketing. Swiggy’s Vadapav meme created a storm on social media.

Swiggy created a one-liner video meme that went viral in no time. They posted a video showing a different version of the famous street food “Vada Pav” with the music from the hit Bollywood movie Kabir Singh.  Reacting to the reel, this meme has over 1.9 million views and more than 7,000 comments.

Further, Swiggy is also famous for creating meme videos in collaboration with different social media influencers. Recently, it collaborated with one of the influencers, where he mimics how Cricketers accept Swiggy orders.

Pro Tip: Adding video memes to your marketing strategy is a great way to reach your audience. Make sure to use high-quality visuals and readable content.

Zomato The Queen Of Meme Advertising

Zomato goes above and beyond to provide unique meme posts. Zomato’s Meme Marketing strategy perfectly combines humour, uniqueness, and accuracy. It created a buzz in the marketing industry with its intelligent Meme Marketing.

Zomato combines popular memes that depict animals in funny and relevant situations. Zomato’s marketing strategy is an excellent example of how businesses can develop a strong brand identity by connecting with their audience through humour.

Zomato shared memes with animal images multiple times. Zomato’s caption says it all when they posted another meme saying ‘comment section made us do part 2’.  Zomato has built a brand and persona using clever one-liners and amusing food-related memes helping it engage with its intended audience.

Lesson Here: Using similar meme content is not harmful. Make sure you use it after analyzing how it worked in the first place.

Despite the fact everything has gone digital and social media now plays a significant role in business advertisements. The traditional approaches are still in prominence. Advertising through hoardings was one of the traditional approaches earlier.

The most popular line from the well-known Bollywood movie “Maa Tujhe Salaam” was posted by Zomato and Blinkit with a twist. They shared a picture of two billboards with the statement “Doodh Mangoge, Doodh Denge” and “ Kheer Mangoge, Kheer Denge” on Instagram. Many other brands like Netflix India, Jeevansathi, Housing.com, Tide, etc., participated in the bandwagon after seeing their entertaining conversation and edited a hoarding of their own to promote themselves. It shows the healthy competition among the brands.

Meme MarketingTips You Should Follow

Meme Marketing is a proven strategy for building relationships and perhaps increasing the popularity of a brand. Here are some of the Meme Marketing tips for your brand:

  • Understand your target audience before throwing a random meme post
  • Stay up-to-date with current events and meme formats
  • Avoid attempting to modify the meme’s meaning. Not all popular memes work for every brand
  • Do not be offensive
  • Create meme content that is simple to grasp
  • Use readable fonts and high-quality visuals
  • Make sure your memes are attractive and eye-catching
  • Use relatable content from popular movies, TV shows, and music
  • Be mindful of copyright regulations and intellectual property rights while incorporating the meme format

Conclusion

Meme Advertising is used by many E-commerce brands and has proven to be a successful strategy to boost growth. Meme Advertising enables E-commerce firms to show that they are aware of current trends, portraying them as modern and in touch with their intended demographic. Memes have the power to stand out from the crowd and grab customers’ attention in a world where promotional activities are abundant. However, E-commerce brands need to handle Meme Advertising carefully.

Likewise, partnering with E-commerce growth companies like ANS Commerce is beneficial if you want to advance your marketing plans. ANS Commerce is an E-commerce technology company that provides end-to-end E-commerce support to Indian and foreign brands launching in India. With constant access to new E-commerce marketing strategies, ANS Commerce can quickly increase your E-commerce sales and brand visibility.

To know more about how ANS Commerce can help you scale your business, book a free consultation with our experts today!