Upcoming Supply Chain Technology Trends That Can Amplify Your E-commerce Business

The pandemic exposed many ongoing and hidden issues in the logistics industry. Therefore, companies are now looking for ways to transform their supply chain models. One of those ways is to invest in new technologies for achieving higher efficiency. Businesses can no longer ignore the benefits technology offers to supply chain and business management. With proper data collection and centralization, trends like AI and blockchain can assist businesses to shape up and boost efficiency.

“The Covid-19 pandemic has simultaneously disrupted the supply chain industry, re-emphasized its significance, and created completely new goals and opportunities.” 

5 Supply Chain Technology Trends That Can Supercharge Your Business

1. Automate with artificial intelligence

artififical intelligence

Automation has been a growing trend in almost every industry for the past decade. The continued success indicates that it will only get stronger in the future. Recently, artificial intelligence(AI) is being leveraged for automation in the supply chain industry. AI algorithms can automate basic operations such as inventory management, delivery, and more by crunching past data. This saves a lot of time and eliminates the possibility of errors, resulting in higher efficiency. It also frees up the human resource to execute more complex tasks. 

The potential of AI is quite vast, it can be used to identify patterns in data and deliver valuable insights. They can be used, for example, to forecast product demand shortly. With artificial intelligence, logistics operations can become more efficient and accurate. 

Quick Tip – Automation is not limited to just manual tasks inside the warehouses. Companies are now investing billions to make driverless truck deliveries a reality. Although it will take years before being implemented industry-wide, issues like driver shortage and sustainability concerns will keep driving the demand. 

2. Boost transparency with blockchain

Over the years, blockchain has been called “the biggest breakthrough” and also “just hype”. However, it has proved its significance in multiple fields; the supply chain is one of them. 

The primary use of blockchain has been to facilitate transparency because obscurity in data sharing often harms a supply chain. Blockchain facilitates more transparent and accurate tracking in the supply chain, businesses can digitize physical assets and develop a decentralized record of all transactions, making it easy to track assets throughout the supply chain. It is completely immutable and incorruptible, making it more secure than the cloud. 

Blockchain can assist businesses in reducing fraud, especially in high-valued goods. It can assist them in understanding how raw materials and finished goods are passed through each subcontractor and reduce profit losses from counterfeit and grey market trade.

“Blockchain is an open ledger of transactions distributed among computers in a particular network. Everyone on the shared blockchain has complete access to that ledger, thus, enabling complete transparency”

With the wider adoption of blockchain, logistic operations would become more transparent and efficient. 

3. Settle payments with smart contracts

“Smart contracts are computer protocols that automatically verify, control and execute an agreement. The terms of the agreement are directly written into the lines of codes, therefore, eliminating the need for a middleman. The code controls the execution of transactions, which are trackable and irreversible.”

The tides of automation will not stop at AI and robotics, smart contracts have emerged as another technology to achieve it. They are transaction protocols that are meant to execute when certain conditions are met. In SCM, it could be used to automatically generate an invoice when the shipment reaches the destination or conduct financial transactions between the concerned parties. Smart contracts are being used to settle payments using cryptocurrencies. They remove the need for arbitration from a trusted party, making the process much faster.

4. Improve operational efficiency with digital twins

digital

Computer modelling in its current form never takes into account how products wear out and are replaced, how they become obsolete, or how owners modify them to suit changing needs. Digital twins enable interacting with the virtual model of a product or part just like one would with their physical counterparts.

In the supply chain industry, a digital twin is a virtual supply chain replica that consists of multiple assets, warehouses, logistics, and inventory data. It has gained so much popularity in the industry because it offers improvements in technical and computational capabilities. It supports the entire value chain, from designing and construction to commissioning and operations. For instance, it can be used to collect product and packaging data and use the information to identify potential weaknesses and recurring problems to improve future operations. The technology can also be used to create accurate 3D models of the warehouses and experiment with layout changes or the addition of new equipment to see its impact, risk-free. Delivery networks can leverage technology to provide real-time information to improve shipping and delivery. 

Are you looking for a warehouse? Check out these tips to choose a warehouse that suits all your business needs!

Quick Tip – We handle the complete ‘pick-pack-dispatch’ process & manifestation of the B2C orders with strict SLAs, thereby, leaving you free to focus on product development and customer acquisition. Request your free DEMO now!

5. Increase supply chain visibility(SCV) with IoT

Gone are the days when static SCV data was enough to satisfy customers and carriers. Nowadays, the demand for real-time SCV data has risen exponentially. Now, the question arises, how can companies obtain this real-time data? The answer is simple, through technology, specifically the Internet of Things(IoT).

With IoT sensors attached to shipments, companies can retrieve data required to track the location and condition of the goods along with the security of the shipment. It can provide real-time information like temperature, humidity, shock, and more for better shipment management. Also, it can boost efficiency by providing information about the machines, including predictive maintenance requirements, within a warehouse. 

How Can We Assist You?

These SCM trends are still in their early stages of adoption and are not implemented actively. However, If you’re someone who’s looking for logistics solutions, ANS Commerce is the right place for you. We manage warehousing, and supply chain execution across channels and offer return management with JIT flexibility. We have warehouses in Mumbai, Bangalore, and Delhi NCR to offer seamless logistics solutions to our clients. Request your free DEMO now!

What can you expect from ANS?

  • Scale and knowledge – Extensive TPL network and marketplace partnerships facilitate better response and costs 
  • Flexibility – Custom solutions for optimized storage and seamless integration with client OMS and WMS 
  • End-to-end support – Manage all pieces of logistics by tapping order checkpoints including reliable return and refurbishment

The logistics industry stands amidst unprecedented times, but the future holds great promise. Adopting these innovations gradually will assist the industry in facing the challenges and help businesses achieve greater operational efficiencies. 

Google Ads: How They Work And Tips To Create An Effective Ad Campaign

Google Ads are an excellent way to drive traffic and generate leads for businesses. They enable retailers to create and share well-timed ads with the target audience. The ad shows up in the search results whenever the customer searches for goods and services in their niche. 

In this article, we will dive deep into the intricacies of a Google Ad campaign and explain how you can drive high-volume conversions.


“Google Ads connect businesses with the target audience when they are in the purchase stage of their customer journey” 

How Do Google Ads Work?

Advertisers create an ad and bid on the target keywords, the winner’s ad is placed at the top of the search results, in YouTube ads, and other partner websites based on the ad campaign selected. Google then displays the ad to users who have shown an active interest in their offerings.

Multiple factors influence your ability to create effective and responsive ads. We have compiled a list of such factors to assist you in developing high-yielding ads. 

1. Improve AdRank and Quality Score(QS)

improve rank

AdRank determines the placement of the ads, while Quality Score determines the AdRank. 

Quality Score is based on the quality and relevance of the ad, Google measures that by finding out how many people clicked on your ad. Focus your attention and resources on QS while setting up the campaign. Higher the Quality Score, lower the acquisition costs, and better the ad placement.

2. Set Your Target Location 

While setting up the Google Ad, you’re required to select a geographic area where the ad will be displayed. For a physical store, it should be within a reasonable radius of its location. If you have a brandstore and a tangible product, the location should be set to places where you ship. 

3. Conduct Keywords Research

research

Keyword research is an important part of the paid ad campaign. They should match with the searcher’s intent because Google matches the ad with search queries based on your keywords. 

Each ad group created within an ad campaign targets a small set of keywords, Google displays your ads based on them. Therefore, conduct thorough research before selecting the target keywords. 

4. Create Ad Copy

Creating an attractive ad copy for Google Ads is not difficult, you just need to flex both your art and science muscles. While crafting the copy, envision the visitor journey from the query, to ad copy, to the landing page. If there’s a hiccup along the way or they are not satisfied with the offering, they’ll abandon your site and hop on to your competitor’s. 

“An attractive ad copy matches the searcher’s intent, is aligned with relevant keywords, and addresses the customer pain points with clear solutions.”

The ad copy should include relevant keywords and details to entice the visitor into clicking on the ad. It should have a call to action to make sure the ad is only getting clicked by those interested in your offerings. 

5. Retarget Website Visitors

Retargeting or remarketing is a way to advertise to users who have previously interacted with you online but haven’t converted yet. It involves using a special tracking code to place cookies on the browser of visitors and serving ads on the Display and Search network. Retargeting is effective because potential customers need to see your ad more than once to convert. 

Want to know how to retarget website visitors to boost conversions? Read these 12 proven tips to increase your brandstore sales

Quick Tip – If you are still facing trouble with Google Ads, let us lend you a helping hand with our robust performance marketing solutions. To learn more, request your free DEMO now!

Now that you know how Google Ads works, it’s time to set up your ad campaign. Read ahead to learn how to create a successful Google campaign. 

Tips To Create Effective Google Ad Campaigns

Setting up the paid Google campaign is relatively quick and simple. After you land on the Google Ads site and click “Start Now”, it will take you through a series of steps to get the ad up and running. If you’ve curated the ad copy and images beforehand, the procedure will take no longer than ten minutes. 

There are certain steps one needs to take to ensure the ads are optimally set up and easily trackable. Below, we’ve mentioned a few such steps to help you get the most out of the campaign. 

Want to drive high-volume traffic to your brandstore? Read on 

1. Link Google Analytics to Google Ads

google ads

Your website most likely has Google Analytics installed to track traffic, conversions, goals, and other metrics. You need to link it with Google Ads for better results. Linking them makes tracking, analyzing, and reporting between channels and campaigns much easier since you can view them all in one place.  

2. Implement Funnel Strategy 

Funnel optimization is a versatile strategy that will boost the reach of your campaign, attract the audience, and make conversions more profitable. 

The Google Ads funnel strategy uses a series of campaigns to guide prospects through their customer journey. It is created to attract audiences, generate interest and demand, encourage them to actively search for products and services in your niche, and turn them into paying customers. It achieves its goal with targeted content and offers.

3. Set Up Conversion Tracking 

tracking

Conversion tracking informs you whether or not the ads are bringing the desired results. The insight collected from the conversion data can assist you in fine-tuning the campaign to drive more traffic and sales. 

Conversion tracking produces data that facilitates you to make data-driven decisions, identify high-performing keywords, and optimize the campaign. 

Quick Tip – A low-converting ad could also be explained by insufficient landing page content. Providing relevant and valuable content on the website can work wonders for your conversion rate. 


4. Leverage Enhanced E-commerce 

Enhanced e-commerce plugin provides the comprehensive data businesses need to make an informed decision. It enables them to analyze which products the customers are viewing, adding to or removing from their baskets, and buying. It facilitates identifying trends or pushing the data collected into Google Display Network for remarketing purposes. 

How Can ANS Commerce Assist You?

Creating and launching a successful Google Ads campaign requires a certain skill set and prior experience, not possessed by everyone. ANS Commerce, India’s #1 full-stack e-commerce enabler provides custom performance marketing services, leaving you free to focus on product development and customer acquisition. Our in-house tech Kartify is built to track all the customer data and logs to make it easy for the business to make informed decisions. Request your free DEMO  today!

 What can you expect from ANS Commerce?

  1. Account Hygiene – We conduct regular brainstorming sessions with the client team and share the preview link before going live with the campaign
  2. Experiments – We regularly experiment with different audience sets and customize the ad content for different customer personas 
  3. Business & Analytics – We offer in-house tools for automating manual tasks to save time and resources 

Given its reach and authority, Google Ads should be an important part of your marketing strategy. Implement the tips and tricks we covered to get started and keep optimizing the campaign for better results. 

Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model

platform

The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

product prices

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media

media

Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources. 

Prominent Tips to remember while choosing an E-commerce Warehouse

Are you forgetting something important in the hassle and excitement of setting up an e-commerce store? We just wish you are not forgetting the most important aspect i.e. Warehousing, which is the heart of any e-commerce company and can make a huge difference to your bottom line. A good warehouse and inventory management system can let you save a huge sum of money while meeting your customer demands at the same time. Well, we all know that a good warehouse has infinite benefits to your e-commerce business, but the question is ‘How can we select a good e-commerce store’. Well, we are here with the ultimate solution.

“An e-commerce warehouse is a lot more than a place for just storing your goods. It is a place that keeps your goods safe and secured, helping you track their movement.”

Factors every e-commerce merchant must keep in mind while selecting a Warehouse!

1. Location proximity

proximity

There is no benefit of having a warehouse that is distant from your consumers as it will take huge travel costs and time, which will eventually dissatisfy your customers. But on the other end choosing a warehouse close to your customers can reduce your travel costs and time. This way you can make your customers happy. Your first step before selecting a warehouse must be determining your consumer base by pinpointing the regions you are thinking to serve.

Quick Tip: In the process of choosing a warehouse, you must ensure that it has substantial prerequisites for your goods

2. Number of SKUs

Warehouses not only store goods but also serve us with functions like tracking inventory items, estimating adequate storage, and calculating storage charges. Well, these functions are completed by Stock Keeping Units. This is the ultimate solution for companies who deal in a diverse and variety of products as they are able to determine stock levels easily. They don’t have to pay much and are able to turn over their inventory quickly and efficiently. Large companies have plenty of SKUs in their warehouses and that is the main reason for their smooth operations. That’s why you must see the number of SKUs before selecting any warehouse.

Quick tip: If you have large SKUs and slow turnover rates, standalone warehousing will be a cost-effective solution for you.

3. Integration of Advanced technology

technology

With the development of technology, warehouse operations are drastically evolving day by day. It provides a number of benefits such as faster production times, diminished risk of processing errors, better management of inventory, and many more. Well, this makes one thing clear that a warehouse must be integrated with the best and advanced technology to get smoother operations. Enhanced services driven by advanced technology such as pick by vision, drones electronic data interchange, etc. are a must in warehouses these days.

Quick tip: Softwares are less expensive and offer you a better rate of investment than automated solutions.

4. Availability of Workforce

workforce

The physical space of your warehouse is not just a location as it has many more factors inclined to it. One of the prominent factors is the availability of the workforce. Well, the workforce is not just people willing to work but people with proficient skills willing to work at the right price. It’s better to determine your workforce needs beforehand. You can do that by researching the demographics of the area by gathering knowledge on their education level and average incomes. Your work doesn’t end by hiring the right set of the workforce as you need to even understand them well as this will affect your turnover rates, employee retention, and productivity.

Want to know the complete process of order fulfilment? Read on 

5. Flexibility and longevity

It is integral to think long-term and understand the potential of your warehouse. For that, you must analyze the growth of your company in the future. For instance, if you think there is room for expansion in the coming years then your warehouse must be flexible enough to adapt to the change and accommodate the growth. 

6. Return Management

If you are running an e-commerce business you already know that returns are a vital part of this business. It’s very important to manage the returns successfully as it is normal for people to return items that do not meet up their expectations afterward. To execute return management efficiently, your warehouse must have all the functions to handle the return process efficiently once the goods arrive back at the warehouse. The warehouse must refurbish the returned stock properly for a quick turnaround in inwarding, resulting in less blocked inventory. Also, it saves time and cost.

Quick tip: Don’t know how to manage order returns? Leave everything to ANS Commerce as we assist businesses with an efficient return management system that too with JIT Flexibility as per business requirement for fresh and returns inward management. Request your free DEMO now!

How can we assist you?

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Choosing a warehouse is not an easy task as it requires a lot of planning and researching. But we assure you that keeping in mind these factors you will be able to choose the best warehouse for your e-business that will make the best of its potential.

E-commerce Blogging Tips: 7 Brilliant Suggestions to Boost your Brandstore Sales!

E-commerce businesses put constant efforts into marketing and branding strategies. Be it their brandstore, or social media channels, you will find aesthetically pleasing visuals with short-crisp content. 

Now, visit your favorite brand’s website and check their blog segment. You will hardly find any blog. This is one of the biggest mistakes businesses commit. What they don’t understand is, to communicate their offerings with the users, social media and brandstore are not enough, especially if you are a B2C business. 

Blogging not only helps your customers understand your brand better but also increases your inbound traffic.

“While your blog must add value to the reader’s knowledge, it must harness the power of persuading them a step further.”

7 Incredible Blogging Tips to Rev Up your E-Commerce website! 

1. Focus on value-added content

Marketers focus on quantity than quality when it comes to writing blogs. The trick might stand true for social media, but for blogs, create content to entertain, educate and empower your audience. If your write-up is not adding value to your reader’s lifestyle, it’s of no use. To make it winsome, study the needs of your audience first, then make the content accordingly. 

Quick tip: Data and stats add a context and support your statement. Try to use numbers as often as possible. For example, you are a business dealing in alcohol-free fragrances. To sell your offerings, tell people about the disadvantages of alcoholic perfumes in numbers, supporting your statement. Additionally, you can also mention the benefits of using alcohol-free fragrances while featuring your product portfolio. 

2. Don’t lose the consistency

Focusing on quality doesn’t mean you will be inconsistent and post once every six months. Consistency is a must to attain traffic. Post at least twice every week to notify your customers. Keeping your posting schedule consistent makes it easier for the readers to expect new content from you. If you can’t manage, you can even hire people on a freelance basis. Seeking help from a professional would only strengthen your content marketing strategy. Be consistent, you will see the results automatically. 

3. Tie your blogs to the product pages 

For all SEO professionals, this is one of the best techniques to increase your website’s ranking organically. Curate content for the blog while linking your offerings. For example, you are writing a blog on “10 bootcut jeans you can’t afford to ignore in 2021.” Here, you can add your brand’s products to the blog with a ‘BUY NOW’ button. Also, remember not to add too many links as this can create clutter in the minds of the users. 

Quick tip: Can’t boost your website’s traffic organically? Well, invest in our performance marketing solution, made with a special focus on lead generation and ROAS. To know more, request your free DEMO now! 

4. Put your emphasis on meta descriptions 

Adding a meta description in your blog is similar to adding ad copy in your google ads. Without a meta description, it’s impossible for the blog to rank. Moreover, it’s one of the first things people read when your blog comes in the search results. Many e-commerce websites, either don’t use meta description or use the same content for all the blogs. If you want people to read your blogs, you need to create fresh meta descriptions for each blog. 

5. Don’t forget to optimize your images

Images act as proof of your written content. If they are pixelated and don’t resonate with your text, they are of no use. To optimize your images for the blogs, it’s important to use high-quality images. But, don’t forget to compress so that they don’t take time to load. Secondly, use the ALT tag in your image code. It helps your images to appear in the google image search. 

Want to design your e-commerce website from scratch, but don’t know how to? Read on!

6. Talk less about your products and more about people

Times have changed and so have people. There’s no room for fancy content with persuasive promotions. People read blogs to either gain knowledge or get entertained. They don’t want to read your sales pitch in the shape of a blog. Understand your audiences’ needs first and then make your content accordingly. In short, don’t surround your blog with the offerings, rather give people the solutions for their problems. Once they start trusting you, they’ll definitely buy from you. 

7. Simplify your URLs 

Your blog’s ranking is directly dependent on its URL. If you use complicated URLs with too many conjunctions and articles, your sites’ ranking will immediately dip as it’s hard for search engines to read. Try to use simple plain English. Also, don’t forget to include the primary and secondary keywords in the URL. 

How can we help you?

Are you still confused as to how you can market your offerings and fuel your e-commerce business? Consult us for all your e-commerce needs and we will help you scale your business. From performance marketing to warehousing & order fulfillment to marketplace management to brandstore tech, leave everything e-commerce to ANS Commerce. To know more about us and our offerings, request your free DEMO now! 

Quick tip: Still couldn’t understand how can you make the most out of blogging? Below are the links to the blog segments of some of our partner brands’ websites. Check it out and ace the knack of blogging! 
https://www.mystereparis.com/blog
https://www.kayayouth.com/blog
https://blog.ruosh.com/
https://blog.khadims.com/
https://blog.rossobrunello.com/

Many brands don’t understand the importance of blogging, but we hope you will follow the above-mentioned tips to get increased visibility and brand awareness. Also, don’t forget to share your blogs on social media channels as they help you create backlinks, increasing the engagement of your content.

6 Important Things to do Before the Financial Year Ends

The end of the financial year is approaching while reminding us of all the important fillings we need to wind up. From bank statements to managing physical inventory to claiming additional depreciation, there are various things an entrepreneur must do before the financial year ends. It is also integral for investors to collate the income earned from different sources of investment such as capital gains or dividends so that they could calculate the tax liability.

If you are confused as to what important things you will need to complete before the financial year ends, we are here for you. We have curated 6 things you should do before the financial year ends. So let’s dive in. 

Checklist of 6 important things to do before the Financial Year ends

1. Try to verify your Loan accounts

Loans and debts are common in the world of business. To scale your business, it’s important to expand capital that can only be generated by loans. But you need to check and verify the loan accounts before the financial year ends. If you have taken any loan, try to pay it on or before 31st March 2021. This will help you improve the balance sheet position of the Debt Equity Ratio. 

Quick Tip: While adjusting your bank statements if you discover any errors, you can compare it to cash a/c in the general ledger of the bank statement to spot the errors.

2. File the TDS Returns

Business entities are required to file TDS returns timely to avoid late filing charges along with interest on late payments.

3. Calculate the GST turnover while reconciling GST ledgers

If your business is not under the GST registration limit of ₹40 lakh, you should keep the track of your turnover. The total turnover up to 31st March should be calculated for the purpose of determining the important aspects such as the GST registration, eligibility of opting composition scheme, and applicability of filing of specific returns. 

Moreover, GST payments are done either via tax credit or challan payments. You should reconcile the Cash Ledger, Credit Ledger, and Liability Ledger on the GSTN portal along with your books of accounts. Make sure all the entries in the books are done before the year-end. Also, don’t forget to reconcile debit notes, credit notes, rate difference, discount, etc. 

4. Conduct a physical inspection of inventory

Take a physical inventory of Raw Materials, Work In Progress, Finished Good, Stores & Spares, Loose Tools, Consumables, etc. as on 31st March 2021. Also, compile the information of its market value as on 31st March 2021 which would be essential at the time of valuation to be adopted in the Balance Sheet as on 31st March 2021.

5. Purchase Of Fixed Assets to claim depreciation

If you have purchased any tangible or intangible fixed asset during the previous financial year and made it put to use for the period of 180 days or more, depreciation will be allowed at the percentage prescribed for that kind of asset.

If you have purchased an asset for a period of fewer than 180 days, the depreciation will be restricted to 50% of the amount calculated at the prescribed percentage.

So, if you are planning to purchase any fixed asset, purchase it and put it to use for business purposes on or before 31st March 2021 so as to avail deduction of depreciation at least at the rate of 50% of the normal rate of depreciation.

6. Calculate Payable Advance Tax


Income tax follows the principle of “Pay As You Earn”. Therefore, during the financial year – 1st April 2020 to 31st March 2021 – for the advance Income tax which was payable on or before 15th June 2020, 15th September 2020, 15th December 2020 & 15th March  2021, if you have not paid at least 90% of his tax payable by way of the advance tax, your interest will start from 1st April 2021 till the month of the payment.

A good accounting system prepares you for the best for the coming financial year. It’s substantial to keep your worksheet updated especially during the Financial year-end to avoid last-minute hassle and stress.

7 Tips to Escalate Your Business by Using Email Marketing

Email Marketing is used by almost all businesses across the globe. We have known this marketing strategy even before the hype of online marketing started. But with the changing landscape, people have become busier than ever and they don’t have time to follow bulk email messages. That’s when your email marketing strategy fails your strategic marketing campaign.

Well, fret not! Do you want to convert your customers in the most direct and effective way while nurturing them with occasional updates? Email marketing is your only saviour. But before you start the campaign, let us walk you through the tips and tricks, making your email marketing a win-win!

7 Tips to Use Email Marketing in the right way

1. Select an eye-catching subject line 

A subject line can either attract a customer or deter them from reading further. Not only does a subject line form the base of your message, but also acts as a parameter, deciding whether your email will gain traction or not. No matter how enticing your promotional mail was, if the subject line is not attractive, nobody will give it a read. 

Quick tip: Want to make an eye-catching subject line? Following are a few examples of some impressive subject lines!

1. Tonight only: A denim lover’s dream can be fulfilled
2. Is this the hottest career in marketing?
3. Hey Rahul, this is what you have been missing!

2. Curate short-crisp content 

An email is generally read when a person is either riding a cab to reach their office, or sitting in a metro, waiting for their station. Your email goes to waste the moment you start using complex tones with hard-to-understand language. Thus, the content should be short and precise, letting the recipient understand your message in a single go.

“As every word counts and explains its significance, it is crucial to use the right set of words!”

Quick tip: It’s important not to use high-mounted and fancy words in your email content as every customer has a different level of understanding. The usage of trendy slang with short copy is what catches the attention!

3. Avoid shouting loud

There is a misconception that using ‘upper-case’ & ‘exclamation marks multiple times could drive the attention of the customer. This is not at all true, as it might look like the brand is shouting out loud. There are even chances that a spam filter could flag your message, ultimately affecting the email open rate. Just stop using capitals and exclamation marks in the subject line as well as the body of the Email as it is a big turn-off for readers.

Want to know how to make a persuasive email newsletter? Read on to find the best tips!

4. Use mobile-friendly UI/UX

Today, a large number of people prefer opening mail on their smartphones as it is quite fast and easy to access. But, there is a huge difference in the presentation when mobile devices are compared to computer screens. Thus, you must optimize and personalize your users’ experience by making it easier for them to read emails on mobile devices. 

Quick tip: Following are some easy tips you must follow to make your emailer mobile-friendly:

1. Put your call to action at the top so your customer don’t have to scroll
2. Do not rely on large-sized images as sometimes they don’t load on mobile phones
3. Keep the email copy neat (Don’t write long paragraphs)

5. Pay attention to the metrics

It takes a lot of effort to create interesting, beautiful, and engaging emails. But these efforts can go in vain if your customers never get to see them. You should never take the delivery process lightly. If you are assigning it to your email service provider, don’t think your work has ended there. You must give priority to analysing the open rate, bounce rate, and unsubscribe rate. After this, you can actually check your performance and learn what worked well and what didn’t, helping you make corrections. 

6. Clean your Email list

Cleaning your Email list is the process of deleting obsolete domains! Sending emails to domains that don’t exist anymore will only affect your email open rates. By cleaning your email list you are not only enhancing the open and bounce rate but also minimizing the risk of being spammed.

Quick tip: To improve your email open rate, and reduce the bounce rates, try cleaning your list after every 6 months!

7. Make the most out of the A/B Testing

Getting everything right in a single try is not possible every time. Sometimes, you can check the effectiveness of your campaign by running two different campaigns together with minor changes. This is called A/B testing.
For example, to check the efficacy of your email subject line, you can run two different emailers with the same content, but different subject lines. This will help you check which subject works the best. 

How can we help you? 

If you want to improve the online marketing strategy of your brand, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-done email marketing strategy can help you drop your customers in the sales funnel in no time. Don’t forget to keep track of the time your users read your emails the most. Also, keep the tone of your content the same for all emailers as it’s the voice of your brand. Follow our tips and promote your brand effectively. 

Brilliant Ideas to Pump Up your Business with Visual Marketing!

Did you know, the human mind perceives images way faster than text? Well, enough of our textbook definition, let’s talk realistically about it! 

People these days have become more conscious about the products they see online. No sooner have they come across a product visual than they made the purchase. This is the magic of Virtual Marketing. Well, It’s high time you make use of Visual marketing to its full potential. Let’s get started!

“From complementing the boring text to narrating a story, Visual Marketing is all you need to boost your sales.”

complementing

Here are some tips to use Visual marketing efficiently, leveraging great results, and making the best use of your content in innovative ways! 

1. Employ GIFs and other creative visuals into the branded content

To create fun and humor into your content, GIFs are considered to be one of the best options. Every marketer has a goal to be one step ahead of the competitors and GIFs are making that happen as they catch the attention of people quickly. Be it blogs, emails, or landing pages, social media channels, they work like magic to grab your customer’s attention.

2. Take on User Generated Content

These days authenticity and engagement are the priority for every brand. To meet these objectives, brands should indulge in User Generated Content. UGC, as the name suggests, is the content curated by the customers, employees, etc. via photos, videos, audios on online and social media platforms. For instance, if your customer is happy with your brand, they won’t mind advocating your business on their social media channels with pictures, videos, telling people how good your offerings are. 

Also, for a direct-to-consumer brand – that deals directly with the customers without the intermediary distribution channels – UGC turns out to be the best strategy. Include both the branded and user-generated content in the ratio of 8:2 respectively and experience the results yourself.

3. Go live frequently on social media channels

media

If you have an e-commerce business, this is one of the best social media features you can employ in your brand strategy. From showcasing collections, to live demonstrations, you can make the most out of Live features. And the best part is, it is less populated and an incredibly low effort way to interact with your customers!

4. Use a visual call to action

“A call to action button acts as a virtual handshake, inviting people to your website.“

A visual call to action is gaining more significance these days. Generally, marketers use CTA in content where they insert the link of the product page. But you can use a graphic/ creative/ image to draw attention immediately. 

For instance, a customer sees a complete video on your website, giving you an impression that they liked the video. Now it’s your responsibility to make a call-to-action and ask them further with a visual, inserting the link of the website you want them to visit.

5. Incorporate Memes into your strategy

strategy

What is the latest trend of a meme going on these days? There would be hardly anyone who could not answer this question. Memes have become a part of our daily lives! Well, we can even use them in marketing. The amalgamation of laughter and entertainment builds an emotional connection between the brand and its customers. If your audience can’t relate to your meme, it’s of no use! Choosing memes for attracting customers could be an incredible decision for your brand if done right. 

Quick tip: You can also incorporate topical advertising in your strategy as customer engagement is at the peak when they are entertained. Topical memes are based on trending issues, letting your customers connect with you better.

6. Build a connection with your customers using visuals

visuals

To maintain your customer base, it is very important to get personal with them especially for brands where there is no physical interaction. Images or pictures have the highest audience engagement than any other type of media content. If your social media strategy has a lot of pictures related to brand promotion, chances are that even by those efforts customers do not feel a connection with you. Well, to create that sense of connectivity you can upload candid pictures or videos of your staff, warehouse, office, etc.

How can we help you?

Using visual content marketing is easy. But it’s a hard task to create visuals. Well, no worries we are here for you. From customizing ad content with our performance marketing solution to helping you create a brandstore with Kartify – our brand store tech, we have everything to help you with. Request your free DEMO now!

Visual marketing can pump up your communication level while boosting web traffic. These were some of the brilliant ideas of Visual marketing that will help to grow your online brand. So what are you waiting for? Start incorporating visual marketing strategy today and see the results yourself. 

Gamification Marketing: Fuel your Business by Incorporating these Tips in your Brand Strategy

In a world where people are overloaded with advertisements, they have an infinite number of options to choose from. Not only has it become difficult but also very important to pull off their undivided attention. But the question is how? Gamification is the answer to this problem as it encourages people to engage actively.

We all love playing games as it challenges and rewards us. It is not just a source of entertainment, but also engages customers and can be a powerful tool.

What is Gamification Marketing?

“Gamification is the process of incorporating the game mechanism into an already existing system to entice the customers.”

marketing

Gamification is a marketing tool to pull off the customer’s attention. In the language of marketing, gamification strategy begins when a business uses a popular game to promote its brand while offering rewards and incentives to people. People are more likely to engage when they have a chance of achieving something. This way you can indulge your customers while using gamification as a powerful marketing asset! 

6 tips to enhance your brand strategy with Gamification Marketing

1. Enhance your strategy by introducing creative rewards 

To ensure the ultimate customer interaction and engagement, you must come up with creative rewards. No, we are not talking about expensive gifts, rather social recognition resonating with your business. 

For instance, if you are a Jewelry brand, making customized jewelry. To increase your social media presence, you can launch a campaign during the festival season, encouraging people to post a video wearing your jewelry. Ask them to use your brand’s hashtags as they tag you. This will increase your engagement and as a reward, you can feature the best participant on your official social media page. Micro influencers love to participate in such community building activities. 

2. Celebrate and appreciate all the users

users

The best rewards are for the ones who possess proficient skills and give the best performance. But, will you forget the ones who tried and were not able to do well? We can’t afford that. Our ultimate goal is to engage customers and it is imperative to keep in mind all the participants as essentially they are your actual customers. Sometimes even a “thanks for participating, we value you” is more than enough to motivate them to engage in the future.

3. Monitor the process

Tracking the process has two-fold benefits. Firstly, it’s beneficial for your users. Customers are very keen to know where they stand to win rewards and gifts.

Secondly, tracking the process is not only beneficial for customers but is of vital importance for the brand itself. Brands get to know whether the strategy is driving their business goals or not. Tracking makes it possible to get a quantitative measure of their progressions and to know about where they are lagging. 

Quick tip: Want to monitor your performance? Having captured all data and user logs for analytics and insights, Kartify – our brand store tech – lets you create custom reports. To know more, request your free DEMO now! 

4. Incorporate real games

If you choose to integrate gamification marketing into your platform, you have to play smart. Incorporate real games for your customers and see how they welcome it. If they like your game, they will be curious to interact with your brand. Moreover, this will also show the authenticity of your brand.

Quick tip: Incorporating games such as Spin a Wheel, Chess, etc. are the ones people love to play, helping your brand to generate more leads. 

5. Keep the gamification process simple

Since the main objective of the gamification process is to generate leads and boost sales through a prescribed path, it is important to keep the mechanism simple. If it requires multiple pages to participate in a contest, people will pull-out, leading to high bounce rates and low engagement rates.

6. Understand your Target Generation

generation

Before you set any marketing strategy, always remember the type of audience you are thinking to target and then analyze what are their expectations and what drives them. For instance, Gen Z & Y may like your game. But Gen X might not like them as much. You need to keep in mind the type of products, rewards you are offering to the type of audience you are targeting, so you could engage them accordingly. 

Gamification is quite a competitive strategy as there could be many errors, but you can eventually learn from them, making it a perfect method to engage with your consumers. It is all about how well you take the opportunity to increase your brand visibility. 

Featured Image Source: hypernia.com

5 Reasons Why Online Businesses Must Use Omni-channel Strategy!

Have you ever noticed that the product you were looking for in an online store appears right in front of your eyes when you start browsing your news feeds? Well, that’s not magic or a coincidence. The strategy behind this marketing technique is Omni-channel. We are sure you have heard about this word. You might be thinking Omni-channel is just “another buzzword”! Well, that’s not true. It’s a business model that will actually transform the future of your online business in an optimistic way.

What is Omni-channel?

Be it a social media platform – Instagram, Facebook, Pinterest, etc. or a marketplace – Myntra, Flipkart, Amazon, etc, or a traditional brick & mortar store, people are present everywhere.

“Omni-channel approach integrates all channels with each other to create a seamless shopping experience for customers.”

Omni-channel is all about engaging the people who are already interacting with your brand while creating a consistent and improved customer experience regardless of what channel they are using. With omni-channel, users can switch various channels effortlessly.

Omni-channel VS Multi-channel

It has always been believed that these above two terms can be interchangeably used. Do you also think that? Well, you are wrong here. Let’s find out why!

Multi-channel means when a brand uses multiple sales channels to communicate with the customers. But are these channels integrated with each other? Here’s when you observe the differences between Omni-channel and Multi-channel. While the latter focuses on building multiple sales channels, the former integrates all of them together to give a seamless experience. 

Another big difference is, Omni-channel is a customer-focused approach whereas Multi-channel is channel-centric. It focuses on removing the friction of touchpoints between various channels and making the customer’s journey easier, while the multi-channel focuses on increasing and maximizing the channels available to customers.

5 Reasons Why Online Businesses should use Omni-Channel Strategy!

1. Offering seamless online and offline channels of sales

With the rapid expansion of digital technology, retailers have divided themselves into two teams: Online and Offline. Well, this is not about debating which one is better but bridging the gap between the two and meeting customers’ expectations. Imagine this; You visit an offline store to purchase a pair of white shoes. After reaching the location, you realize that your size is not available. To fulfil your wants even in these situations, brands have developed an in-built store on the website, giving clarity to the customers whether their desired products are available at their nearest stores or not. Ordering online and pick-up from the nearest outlet is yet another example of how omni-channel has integrated both online and offline channels of shopping.

2. Improving customer support services 

“Success is impossible without treating your customers well, as the future of your brand revolves around them!”

Omni-channel improves the quality of customer support service. Suppose, you want to buy a pair of shoes from an online brand, but unfortunately, the transaction gets failed. Now you are trying to reach out to customer care, but no one is helping you with the issue. Obviously, as a customer, you were expecting better service. 

Let’s grab omni-channel into the picture. Not only had you gotten an SMS after the transaction got failed – given the fact everything is integrated – but also a reassurance that you will get your money back. Moreover, you could have reached out to customer support via chat/phone or social media. 

Do you want your customers to develop full trust in your brand? But the question is how? Well, the only answer is Conversational Commerce! 

Quick tip: These days customers want instant solutions as they prefer to engage with brands on social media platforms. So maybe you can start reducing your social media response time and start interacting quickly with potential customers! 

3. Gathering insights to target the right set of audiences

Checking your customers’ desires and wants can be challenging while running a business. Well, omni-channel keeps track of everything from the kind of products customers like, to their actual purchasing power. Be it tracking the buying journey of customers, or scrutinizing the number of people who have abandoned the cart, omni-channel helps you gather customers’ insights, giving you a better understanding of your target market. You can also keep an eye on who buys what & when. For instance, you have an online store dealing in personal & beauty care. According to data, your sales last year in the fragrance category increased amid the Diwali season and majorly from tier 1 cities. After analyzing the numbers, you will strategize more on the fragrance category with aggressive marketing collaterals, specifically targeting the people residing in metropolitan cities. 

4. Increasing brand visibility

Omni-channel involves interacting with your customers across all channels including SMS, phone, social media, interactive live chats, etc. This way, it places your marketing campaign on more than one channel, increasing brand visibility. For example, you are expanding your product portfolio. To communicate the message, Omni-channel will help you spread the word across all the platforms including traditional out-of-home (OOH) advertising media such as banners, travel transit, etc. 

Quick tip: Using trigger marketing messages effectively can help your brand increase customer engagement, building sustainable brand value. 

5. Getting feedback easily

Feedbacks are valuable information that can be used to transform your business into something better. While the positive feedback motivates you, the negative ones help you to overcome your weaknesses. But the question arises of how to get this valuable feedback. Well, omni-channel has made it very easy as it connects with the customer from different channels, making it easier for customers to provide feedback in no time.

Quick tip: Do you want to create a social proof but don’t know how to? Associate with ANS Commerce, India’s #1 full-stack e-commerce enablers helping you scale your business online. Our brandstore tech solutions are specifically made to boost your online business while creating an incredible online presence. Request your free DEMO now!

How can we help you?

Do you want to give a seamless experience to your buyers without increasing the cost? Here’s why we are here for you. Our brandstore tech – Kartify – helps you give an omni-friendly experience to your customers by: 

  • Enabling order fulfilment from offline shops for online orders  
  • Integrating with leading partners such as Fynd, Arvind, Unicommerce etc.
  • Conducting offline surveys, cash return 

Waste no time and request your free DEMO now! 

A proactive omni-channel strategy is imperative to exercise. So, if you want to build and sustain a meaningful yet long-term relationship with your customers, go Omni-friendly today!