Principles of UX Design Psychology You Must Not Ignore

The human brain always looks for patterns and familiar objects around them to make sense of whatever they touch and see. Whether it be the surrounding environment or digital items, it is easier for them to quickly learn if they can correlate the pattern with something they are familiar with. A designer before making a website, or app needs to understand this psychology to make a design that is easy for its users to explore. Understanding the psychology of users also helps designers control their decision-making ability. Thus, psychology plays a crucial role when it comes to the user experience (UX) design process.

A UX designer must design through the perspective of the consumer and address themes that combine cognitive psychology, social psychology, and human-computer interaction.

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

To help you understand users’ perspectives we have come up with some of the major principles but before that, we must understand Cognitive load.

Cognitive Load

Running too many apps at once on smartphones slows it down or even freezes it. Similar is the case with the human brain!

Cognitive load is defined as anything that forces users to pause and consider their next steps. And when a user thinks too much, the outcome is a befuddled user on the verge of ditching you. So, to operate your app if the user has to learn many things, you need to realize that you are on the wrong track. You must provide your users with the quickest and most direct route to their desired result.

Cognitive load is increased by any component of your UX that has a learning curve. So, we need to minimize the cognitive load.

Intrinsic cognitive load

It is referred to as an inherited difficulty associated with a certain instructional topic. How can users keep their attention on the task at hand while absorbing information?

An e-commerce checkout is a nice example. Designers should remove all navigation and just provide the content users need to complete a purchase. Thus, by lowering the intrinsic cognitive burden designers can increase the likelihood that a user will accomplish the activity at hand.

Extraneous cognitive load

It is how the brain deals with non-essential aspects of the activity, such as fonts, micro-interactions, and directions. Excessive unnecessary cognitive load in UX is exemplified by a user straining to read fonts or comprehend instructions.

Germane cognitive load

It is the type of cognitive load that is devoted to the processing and construction of schemas. While learning something new, the human brain looks for patterns in the content that can help form schemas.

Employing design patterns that users can distinguish from something they already know, makes it easier for them to recognize and learn.

The top Principles of UX design Psychology that you must not ignore are: 

Serial Position Effect

Have you ever noticed that among any numerous displayed items, you only remember a few?

Users have the propensity to remember only the first and last thing in a series, known as the Serial Position Effect. Proposed by German psychologist, Hermann Ebbinghaus, the primacy effect and the recency effect are two memory recall biases that cause this effect.

Primacy effect

It allows users to recall the items that are displayed at the beginning with greater accuracy than the ones followed.

Recency effect

It is the opposite of the primacy effect. The user remembers the information they see last with better clarity than information they have previously absorbed.

This is why, in today’s apps, the hamburger menu has been replaced with a bottom or top bar navigation, and the most critical user actions are placed to the right or left.

Quick Tip – A/B testing is the most effective technique to see if your initiatives and experiments are working with design.

Learn how A/B testing can help you in upgrading your business.

Von Restorff Effect

When numerous comparable objects are present altogether, it becomes difficult to predict which one to go for. The one that stands out is most likely preferred. This is why all CTAs or call-to-action buttons on a website or application differ from the other action buttons!

The Von Restorff effect offers the most important ideas in UX design psychology aiding clarity and direction to the user. We want consumers to be able to tell the difference between a simple action button and a CTA so that they can comprehend and remember what the CTA performs while using the app or site.

Quick Tip – The Von Restorff effect is also a beneficial component of the user interface (UI) as the current page in navigation or the current step in a user flow can also be highlighted to increase the awareness of a user.  

Hick’s Law

According to Hick’s law, the amount of time taken by a person to make a decision is determined by the number of options available to him or her.

As the number of options grows so does the cognitive load and exponentially the time to make decisions.

The biggest examples to consider are e-commerce websites. There are too many options for shoppers to begin, so they take a long time to select before they buy. So, a UX designer must constantly examine designs to ensure that users have the fewest possible options for completing a job or achieving a goal in time.

Quick Tip – A UX designer must consider Hick’s law for the checkout page. As more the steps or input required to complete the sale, more are the chances of users to abandon the cart. 

Learn 5 ways to improve checkout for high conversions.

How Can ANS Commerce Help?

We are well aware of the amount of input that any owner needs to put in to start and establish an online business. With instant products and diverse services, you also need to take care of the compelling design and accurate CTAs. Therefore, to ease your efforts and enhance your consumer’s experience we provide an integration-ready brand store platform- Kartify that has fully customizable UI/UX such as user flows, layout, menu, filter, etc. to give you high flexibility and functionality so that you can reach your customers and serve them better. So, you can rest assured and request your DEMO now!

How To Plan The Best Strategy For Social Media Marketing?

Social sites today have changed how society functions; the interaction, the connection, even the behavior of people have changed. With the growing popularity of social platforms like Facebook, Twitter, and LinkedIn, businesses realized that these websites can influence customer behavior and took the opportunity to reach out to them with their products and services.

Many companies became successful with it as it allowed them to contact millions of people and spread the word about their product in a breeze. However, not all businesses achieve that success. Do you know why?

Social media is continuously growing! New platforms are emerging with different features, and the old ones are getting updated in order to keep their visitors engaged. So, no fixed strategy works. It needs to vary depending on which social networks your target audience uses. Before we discuss that, let’s understand what it is and what it can do for your business.

What is Social Media Marketing?

The process of building a community on social media platforms with the target audience to generate traffic to your business is known as Social Media Marketing (SMM). It is an overall method to communicate with existing consumers and reach out to new ones on the platforms where they socially interact.

Businesses use social media marketing to promote their brand, culture, mission, and even tone. There are a variety of methods on social media networks that allow marketers to advertise their products/services, connect with their users, and interact for the purchase.

Importance of Social Media Marketing

With social media playing such a crucial part at the top of the funnel, it is important to generate a fantastic marketing opportunity. And if you’re not making use of this lucrative source, you’re missing out on its great benefits.

Some benefits of Social Media Marketing are-

Increases Brand Visibility

Having a social media presence for your brand can undoubtedly increase your company’s visibility as it allows you to reach the same level where your customers are, and create a community where your users can interact. Social networking is the most stress-free and profitable digital marketing tool that can quickly generate a large following for your company and boost your brand recognition within a limited period of time.

Improves Brand Loyalty

Communicating with customers on a regular basis and creating a bond with them increases customer retention and loyalty that every business requires. When you have social media presence your customer can easily locate you and connect with you, moreover, you can also engage with your customers and keep them happy increasing brand loyalty.

Helps Remain Budget-Friendly

Social media marketing is perhaps the most cost-effective technique as almost all social networking sites provide free registration and account creation. However, if you decide to employ paid social media advertising, start modestly to have a sense of what to expect. Being cost-effective is critical since it helps you to maximize your return on investment and dedicate more money to other marketing and business needs.

Enhances Customer Satisfaction

When customers post comments on your page, they like to receive a customized answer rather than a generic statement. A firm that appreciates its clients and takes the time to craft a personalized statement is naturally regarded as positive. With the use of these platforms, you can give your company a voice that will help you build your brand image.

Boosts Web Traffic

Another advantage of social media is that it aids in the growth of your website’s traffic. If you post your content on social media, users will be more inclined to visit your website. The more high-quality content you share on social media, the more inbound traffic you’ll receive and the higher your conversion chances will be.

How to Create a Social Media Marketing Strategy?

Social Media Marketing Process includes simple steps:

Define goals

It is important to clearly outline what you want to achieve from social media platforms. Whether you want to increase the followers or enhance sales of your company. Determine the purpose of your company’s social media presence in the first place. Without a clear goal in sight, you won’t be able to choose the best course of action.

Prefer using the S.M.A.R.T. goal framework to create your objectives

Specific- For your goal to be more effective, it is important to be specific. The more specific your goals are, the easier it will be to develop a strategy and set standards. If you want to raise brand recognition or gain followers every month, be explicit about how you’ll accomplish it.

Measurable- Specificity is a good start, but quantifying your objectives makes it easier to follow your progress and determine when you’ve arrived at your destination. You may enhance your results by tweaking your method if you are not able to achieve your goal.

Attainable- This is the moment in the process where you should do a serious self-evaluation. Companies might become too ambitious and establish unreasonable, unreachable objectives. Check to see if your aim is feasible given your resources.

Quick Tip – Reflect on whether your goal is something your team can fairly achieve or is certain to fail. Remember that your goal holds the efforts and the confidence of your whole team. If your goal fails, the confidence of your team also fails.

Relevant- Relevant goals are tightly tied with a company’s aims. This is when you must consider the larger picture. Why are you aiming for this particular goal? What influence will it have on your bottom line?

Time-bound- Set your deadlines! You and your team must discuss the time frame and agree on when a target has been met in order to accurately assess success. Discussing when the team should begin and execute can further make your goal more effective and memorable.

Set different goals for each social media platform you are using and keep a track of your progress to check the difference.

Determine audience

A target audience is a set of individuals who are most likely to be interested in your company. They’d have similar demographics and habits.

Remember, assumptions are bad for marketers! So don’t be afraid while researching your target audience. It will allow you to go deeper into the details and produce more relevant posts. Most of the information you need to shape your social media marketing plan is already available. It’s only a matter of knowing where to look.

With the right technologies, marketers can quickly research their target demographic. There’s no need for professional market research or data science expertise.

Choose Platform

We already discussed the increasing periphery of social media and distinct features that the platforms own. You can’t just incorporate every social media network in your approach because there are hundreds of them. It’s critical to perform some research before deciding on the best platforms for your marketing plan. Approach the ones that are most relevant for your brand and help you reach a large audience.  

You also need to understand that a distinct collection of users interact in distinct ways on different platforms. So, you cannot post the same material across all platforms as your audience won’t like it.

Here are some pointers on how to pick the best social media platform:

Facebook- Facebook has almost 2.7 billion users that love to develop relationships and stay in touch with old friends. As a result, Facebook is an excellent medium for increasing client loyalty but for attracting a new audience it has an enormous user base, and you might need to go for ads to make your posts reach a large number of people.

Consider your company goals when you evaluate Facebook as a possible platform.

Learn Facebook Ad Targeting Tips to Drive Conversions for Your Business.

Twitter- Twitter is a wonderful tool for increasing brand recognition. A hashtag is a tool used by Twitter to arrange conversations around a word or phrase. You may discover what others are talking about by Googling hashtags and tailoring your tweets to join in on the topic.

Many companies mix Twitter with offline interaction, such as events, because Twitter is frequently used to offer real-time information to an audience.

LinkedIn- LinkedIn has the distinction of being the most popular platform among citizens between the ages of 30 and 49. LinkedIn is also distinct in that it has a specific emphasis on educated users. LinkedIn is used to look for employment and network professionally. As a result, the platform is beneficial for generating B2B leads, general networking, and personnel recruitment.

LinkedIn serves as a hub for in-depth, industry-specific material that is more niche than what you’ll find on Facebook or Twitter.

Pinterest- Pinterest is a social media platform for “scrapbooking,” or preserving material by “pinning” photographs or videos to a virtual bulletin board. The Pinterest demographic is dominated by women. Recipes, styling suggestions, breathtaking images, and DIY projects are among the most popular pins. You’ll need good images to captivate consumers on Pinterest because it’s a visual site. Strong retail sales have been connected to successful company usage of Pinterest.

Instagram- Instagram is one of the most popular social media networks, especially among millennials and Gen Z. Instagram, like Pinterest, depends on photographs or videos to generate interaction. As a result, this platform is ideal for enterprises that are visual in nature, such as art, cuisine, retail, and beauty. There is less noise than on Facebook because it is a growing platform. As your reach is broader, the platform is excellent for generating leads.

Learn a few tried & tested Learn a few tried & tested ways to grow your Instagram audience and 4 Ways to Enhance Your Brand’s Reach.

Create Content

It is no surprise that we are already aware of the importance of content. Content is the core of any social media marketing plan. Based on your goals, audience, and brand identity, you should have a very clear sense of what to post at which stage.

Here are some suggestions and ideas to get you started-

Conduct keyword research- While keyword research and analysis are essential for advertising success, doing keyword research on social media may substantially boost your exposure.

Post in the form of Stories- Stories aren’t going away anytime soon. Story-style content is both participatory and can’t-miss. An appealing story can help your brand’s account “jump the line” and stay in the mind of your followers.

Engage with conversation- Ask questions, give answers! Drop the statements that can initiate conversation. Show more of your human side as people love interacting rather than getting instructions.  

Quick Tip – You can conduct a competitive analysis to check what your competitors are up to.

Advertise Posts

It’s difficult to get your work seen on the internet, especially on social media, where nearly half of all information is shared with no one.

Post your content on the right platform at the right time to reach your target audience. Customers are not available on all platforms at all times. You need to check the density of the visitors on the specific platform and post the content during that same time so that it reaches maximum viewers.

Moreover, follow the 80/20 rule to get the most out of your social media: “spend 20% of your effort developing content and the balance (80%) advertising it.”

Measure Progress

Your social media marketing plan is crucial to your overall marketing strategy. It’s difficult to get everything properly the first time.

As you begin to implement your plan and track results, you may discover that some of your approaches aren’t as effective as you had hoped. Keep a track of your performance and compare it to entail your top-performing material.

Adjust your Approach

By this point, you should have a clear vision of your social media approach. However, you must be able to change your plan as the year progresses. There’s no doubt that a lot of social media is a learning process. Real-time monitoring can help you to make incremental adjustments to your social media marketing plan.

ANS Commerce Enabled Services

We are a team of experts that have years of experience in a variety of industries and brands with varied sizes and complexity. We are well aware of the kind of assistance you require when landing on social media platforms. Whether it is to increase brand visibility, ROAS, or retarget users based on their interests. We take care of every platform from start till the end and influence customer behavior to make impulse purchases.

Our services include Performance Marketing, Marketplace Management, Warehouse & Fulfillment, and e-commerce advice to help you get relieved of your marketing stress. We handle everything social media marketing- tools and target. So, get a DEMO and improve your internet presence now!

Prevalent E-commerce Frauds: Ways To Identify And Prevent Them!

Every day, the e-commerce industry is evolving, gaining greater clout and increasing profits. Without a doubt, it has become the most important aspect of the economy for businessmen who are looking to grow and generate revenue.

However, this growth has come with the opportunity for scammers as well. E-commerce fraud today has become a major problem all over the world.

According to Juniper Research analysis, the value of losses due to e-commerce fraud has climbed from $17.5 billion in 2020 to over $20 billion in 2021, resulting in an 18% increase in a single year. The cybercriminals and fraudsters are targeting customers as well as merchants that are inexperienced and unprepared for the market’s ongoing fraud concerns.

Therefore, consumers and merchants both must learn about the frauds and the protection methods, in order to avoid big losses. 

What do you mean by E-commerce Fraud?

E-commerce fraud is known by many names, online fraud, payment fraud or you can also call purchase fraud. It is when a criminal or fraudster uses stolen payment information to conduct online transactions without the account owner’s knowledge on an E-commerce platform. It is accomplished through the use of fraudulent identity, stolen credit cards, false personal card information, among other methods.

Fraud protection is a top priority for any organization as it affects the bottom line of the merchant and produces enormous negative effects.

Negative Influence of Fraudulent Activity on your Business

When it comes to e-commerce fraud, your company suffers more than just revenue losses. You must also deal with the loss of client trust as well as the harm to your company’s reputation.

Each of these negative consequences – financial losses, a tarnished reputation, and a lack of trust – threatens your company’s long-term viability. The threat of e-commerce fraud is serious, regardless of the size of your business.

You need to understand the reasons for the prevailing e-commerce fraud in order to detect and prevent your business from it.

Reasons Behind Increasing E-commerce Frauds

Needless to say, there are a plethora of reasons for fraud to occur in e-commerce stores. Some of them are:

Improved Technology: Fraudsters are growing more intelligent, devising new methods, and becoming more sophisticated with each passing year as everything becomes digital and AI is used. It is simple to steal data and buy information with today’s modern technologies.

Increased Distance: The scammers aren’t required to enter a store, speak to anyone, or risk being caught on store cameras. All they need is a computer and access to the Internet. With the use of online aliases and less physical presence, it has become difficult to identify and apprehend the perpetrator.

Great Ease: Before the Internet, thieves had to physically take credit cards and use them to make transactions. Breaking into people’s houses and automobiles, as well as robbing individuals on the street for credit cards, was a dangerous profession in and of itself. However, things are a lot simpler now. The dark web, in particular, has made it incredibly easy for them to acquire credit cards.

Large Evasion: In comparison to other crimes, cyber-crimes are time-consuming as well as cost-effective. Moreover, cross-border invasion makes it more difficult for police to obtain evidence and prosecute criminals.

Most Prevalent E-commerce Frauds

Identity Fraud

It’s when an imposter acquires and utilizes another person’s personal and financial information without permission. Consumers are not the only ones who are affected by this scam; the merchant is also affected since customers might request a refund.

Customers who believe their personal and financial information is at risk and cannot be shared on e-commerce websites or webshops are less likely to complete a transaction. A store’s reputation may suffer as a result of this.

This may be accomplished through a variety of techniques, including acquiring and hacking personal information such as passwords and security codes, phishing tactics, and so on.

Chargeback or Friendly Fraud

Chargeback fraud happens when a shopper uses their credit card to make a purchase, receives the goods or services, and then seeks a refund from the credit card company, which is routed through the issuing bank saying it was unapproved or fraudulent. In this sort of fraud, the payment processor demands that the store repay the transaction amount to the issuing bank. The online merchant is accountable for refunding the transaction when a bank requests a chargeback.

Affiliate Fraud

Affiliate fraud is any illicit conduct aimed at generating commissions for affiliates. Online businesses pay affiliates a commission for sales referred to by affiliates in affiliate marketing. Affiliates are provided with a unique, trackable web link that directs customers to the merchant’s store pages. When a consumer makes a purchase after clicking on one of these links, the retailer pays the affiliate a commission for the recommendation.

In affiliate fraud, criminals use the system to defraud online merchants by creating phony activity in order to collect commissions or boost commission amounts.

Phishing or Account Takeover Fraud

When a person uses stolen credentials to gain access to a customer’s account, this is known as account takeover fraud. A fraudster can drain monetary cash or loyalty points, steal client data, or purchase products or services once they gain access. Account takeover fraud hurts brand reputations and can permanently destroy the confidence of excellent consumers, in addition to lost money.

The dark web’s desire for stolen email addresses, passwords, and other confidential personal information has led to an increase in this sort of non-financial credentials fraud. When a fraudster figures out the proper username and password combination, they can get access to and exploit legitimate consumer accounts.

Triangulation Fraud

When unscrupulous actors create false internet storefronts to offer things at lower costs, this is known as triangulation fraud. The goal of the phoney store is to steal credit card information. After obtaining a consumer’s credit card information, the fraudster sends the legal transaction to the legitimate retailer. Chargebacks occur when the legitimate merchant charges the customer a second time. If the customer is unaware that their credit card information has been stolen, the fraudster may keep the stolen data and use it to make transactions elsewhere.

Interception Fraud

Fraudsters attempt to intercept a customer’s order and get products for resale through interception fraud. The fraudster will accomplish this by contacting a vendor’s customer care partner and requesting that the order’s delivery address be changed to their own. The fraudster may even contact the shipping company directly and request that a package be rerouted to a different address so that they can intercept it. To get purchase and delivery data, intercept fraud needs to take over a customer’s account.

Ways to Detect E-commerce Frauds

Businesses must stay informed about current fraud trends and work with their partners and service providers to establish plans that address specific dangers as they emerge. Neglecting key procedures might increase your company’s risk of e-commerce fraud. Criminals are more likely to attack businesses and their consumers if this vital monitoring is not in place.

In order to combat fraud, you must utilize a high-quality fraud detection and management system and integrate innovative methods into your organization such as:

·         Check the source of your website traffic

·         Check customers who are shopping for a large number of items, that too for the first time

·         Check customers who opt for quick shipment, that too in a strange area

·         Be vigilant for several cards used from a single IP address

·         Track sales and chargebacks

·         Track customer fraud complaints

·         Watch for changes in current customers’ buying behaviors

·         Watch the discrepancy between the mailing address and the IP address

Preventive Measures Against E-commerce Frauds

If the merchandise is sold to a fraudster, there is only a slim chance that the merchant would receive it back. It results in a drop in income as well as the loss of a customer.

As a result, e-commerce companies must take precautions to safeguard themselves and their consumers against fraud.

Here are some strategies for preventing fraud in the E-commerce industry.

Monitor your Site

Keep a regular eye on the functioning of your website to notice any suspicious activity like inconsistencies in billing and shipping information, as well as your customers’ actual whereabouts. Use technologies that track client IP addresses and alert you to any addresses from nations that are known to be a fraudster’s hotspot.

Custom Address Verification Service (AVS)

You can use the Address Verification Services that are often offered by credit card processors and issuing banks to detect suspect credit card transactions in real-time and prevent credit card fraud. The Address Verification Service compares the card user’s (customer’s) billing address to the cardholder’s billing address on file with the issuing bank. This check is performed as part of the merchant’s request to the payment processor for credit card transaction authorization. When the addresses don’t match, the system either rejects the transaction for further inquiry.

Include Card Verification Value (CVV) for Purchases

Make CVV compulsive for every transaction to confirm that consumers have the physical credit card in their hands. This keeps you protected and helps to avoid fraud.

Prefer Hypertext Transfer Protocol Secure (HTTPS)

To safeguard sensitive information including client names, addresses, and credit card details, use HTTPS which is a secure version that encrypts the data. Using HTTPS protects your online store’s transactions from being broadcast in a way that hackers, thieves, and fraudsters can readily see. By purchasing an SSL certificate, you can easily use HTTPS.

Reduce the Extent of Purchases

Set restrictions for the number of purchases and total cash value you’ll accept from one account in a single day based on your order and revenue patterns. This reduces your exposure to a bare minimum in the event of fraud.

Use Anti-fraud solutions

Depending on your goals and budget, there is a range of software solutions available to identify and prevent online fraud. Furthermore, the tools you choose may differ significantly in terms of the amount of effort required for installation and continuing administration. Some people prefer a more hands-on approach, while others prefer to leave it to the professionals.

Check IP Address and Credit Card Address

Every order placed on your website originates from a distinct public IP address. The location or area of the world where the purchaser is making the transaction can typically be deduced from the IP address. If the city or area does not match the address on the credit card being used, then you need to be alert.

Learn more about the prevention of your E-commerce store from security breaches!

When cyberthieves discover new weaknesses to exploit, it will be critical to adopt these strategies into your e-commerce platform to safeguard it from forthcoming expensive attacks.  

What can we do to help you?

Unsure how to protect the information of your customers? We’ve got you covered since the security of your data and systems is a top priority for us. With the exclusive features of our leading storefront platform Kartify, we will address all of your security issues. Our handcrafted product delivers an exceptional e-commerce experience to those who are new to the digital world and also the ones unaware of the increasing technological innovations.

Our expertise will instantly assist you with security audits using VA/PT on a regular basis; ISO / IEC 27001:2013 (WIP) and allow you access control for development and deployment, Cloud Armor, as well as frequent backups and version control.

So, what are you waiting for? Now is the time to request your free DEMO.

Are E-commerce Metrics Crucial? Track The Top 7 That You Should Not Avoid In 2022!

The most successful businesses are not built in the blink of an eye. There are many metrics that need to be filled and checked along the way to observe the performance and make the right decisions. No business can survive unless they keep track of their performance and improve with time. Offline businesses used to be complicated and time-consuming so the most wonderful thing about digitalization is, it is easy, quick, and user-friendly. One can easily track the determinants that reflect a company’s present status and help make futuristic decisions with data-based information.

E-commerce metrics might be new to the ones who have recently started their online store but is as important as building a site itself. 

Running a business without metrics is like sailing a ship without navigation, you won’t know where you are and where to go. You may end up at the wrong destination or might drown on the way.

However, obtaining the knowledge of the right metrics is further a concern. It is important for you to know that not all metrics are equally relevant while you are working online. You need to consider only the important and the precise ones in order to not get lost in the pool of information.   

Here we have come up with the seven most important e-commerce metrics that are tried and tested and can serve as the foundation of your business analysis.

Top Seven E-commerce Metrics

Customer Acquisition Cost 

Customer Acquisition Cost (CAC) or Cost per Acquisition (CPA) is the overall amount you pay to bring a new customer or client. Since many new businesses begin by spending a lot of money on sales and marketing to get new leads, it is also known as the “Startup Killer”. It is vital to control CAC as you might end up spending a lot for only a small percentage of leads.

To measure it you can divide the total cost associated with the acquisition by total new customers during a particular time period.

Quick Tip – A gradual increase in the measure of this metric is a sign of warning, so a bottom line should be drawn before investing in any kind of paid campaign or marketing strategy.

Site Traffic

You cannot have buyers if you do not have traffic to your site. There are many ways in which a business can market its product. You need to track the number of impressions and the reach of your marketed product to drive the followers or the subscribers to your site.

It is critical to keep track of people that are coming to your site as it carries a number of indicators that can help you increase the traffic. You will come to know the source of traction, will be able to pinpoint the demography, and understand the marketing channel that is working best for your product so that you can plan the strategy accordingly.   

“Website without visitors is like a ship lost in the horizon.”

Dr. Christopher Dayagdag

Conversion Rate

It is very important for online brands to determine the conversion rate as not all visitors come for purchase. There are many sites that experience high traffic but low sales. So, only driving traffic is not enough, you also need to persuade your visitors to place the order. You need to make sure that all the activities from small to big are just right. From the display of the product to purchase, every step is an opportunity for you to engage the customer and encourage them to purchase.

To measure the conversion rate of your site, you can divide the total number of customers by the total unique visitors, multiplied by 100.    

Conversion Rate Optimization (CRO) is further a process for the improvement of conversion rate, which is done by determining the page views, visitors’ behavior on your website and checking the sales funnel.

Quick Tip – Check if the visitors are able to navigate their way around your site, use buttons for call-to-action and where exactly are they dropping off to buy.

Cart Abandonment

It is the rate at which customers abandon the cart after the selection of their product. In other words, it is the total number of sales that you are losing. Therefore, it is critical to track them independently to determine whether the checkout procedure is the basis of the problem or whether something else is at fault.

Intuitive cart management includes persistent pages, no hidden fees, urgency messaging, estimated delivery date, and enough payment options, which you must check in order to reduce abandonment rates.

Is Cart Abandonment Crippling Your E-commerce Business? Learn more!

Total sales

Our metrics are incomplete without this, as all our efforts work to increase the total sales of the company. All your efforts go vain if, after all the hardcore work, you are not able to make your sales.

When it comes to total sales, it’s important to know what factors impact your figures and why. This contains the performance of each of your sales channels as well as the trends of your sales over time.

Quick Tip – You can split the data of your entire month and check day-to-day sales in order to understand which day you made the most of it and why? Check the trend and build a strategy to increase the sales likewise.

Average Order Value

When your consumers check out, they pay for the products in their basket. AOV is typically the average price that customers spend on a single order. It’s a crucial metric to understand when it comes to determining marketing performance and should be tracked over time in order to see how it changes.

To determine the AOV, you need to divide the total sales by the total orders completed over that period.

You can increase your AOV by performing the loyalty programs, selling the add-ons, or displaying questions related to the fundamental business model, etc.

Customer Retention Rate

The percentage of repeat customers (those who have placed orders more than once) among all your customers is known as the customer retention rate.

Repeat customers are the life of any e-commerce. In case you are losing your customers more rapidly, you must understand that something is wrong, either with your product or customer service. Look for the reason and a solution because keeping the old customers happy and engaged is less expensive than gaining the new ones.

Quick Tip – Repeated customers play a role of word-of-mouth that promotes your business around without costing a penny.

Knowing the e-commerce metrics stated above can help you determine your flaws, find areas where your plans and tactics may be fine-tuned and form a strategy to boost your store’s performance. Remember, precision and consistency matter a lot so take the help of the latest analytical tools and make it a habit to review them on a frequent basis.  

How Can ANS Commerce Be Your Partner?

It is hard to track all the e-commerce metrics and study analytics while performing the core function of your business. ANS Commerce helps businesses take the stress off their shoulders with high-class services such as Brandstore, Performance Marketing, Marketplace Management, Warehouse & Fulfilment as well as e-commerce consultation. We handle everything from your product reach to conversion rate and leverage customer retention with positive reviews and ratings. So request for DEMO and enhance your presence online to accelerate your business growth now! 

How To Build Your Own Direct-to-Consumer Brand?

In recent years, businesses have come to understand that if they want to take a leap for high-end success they need to look beyond the traditional methods. They need to go for more efficient, tech-friendly methods to expand their boundaries and engage consumers from every corner.

As the demands of the consumers increase, brands too are trying to reach consumers in a way to serve with better communication and more ease. Owners have now started shifting their focus to direct-to-consumer services and providing assistance that was otherwise hard to fulfill due to over expenditure of resources. 

Stepping up with direct-to-consumer services, the e-commerce market size in India has reached $84 Bn in 2021 and is expected to reach $200 Bn by 2026.

(Source)

What is Direct to Consumer Brand?

The brand that has its own manufacturing or CPG business i.e., it develops its own product and services, distributes directly to its customers without the involvement of any third party is considered a direct-to-consumer brand. It is also known as DTC or D2C brand that sells directly through online mediums.

How are D2C brands different from the rest?

In order to understand the customer and fulfill their needs, D2C brands have to be very nimble. They need to connect with customers and engage them with the variety of their products as well as services and make the purchase possible. They need not have a physical store, acquire an inventory space, make a big catalog or put a load of capital. They can engage the customers online, take their orders, provide the service and get feedback without any hassle.    

Is D2C a fad or a long-term trend?

Will customers continue to flock to direct-to-consumer businesses in the same way they did in recent years?

Will retailers adapt and reclaim their footing?

Can manufacturers continue to run D2C or, at the absolute least, use a hybrid method while certain retailers evolve?

However, the main question is – Is it really worth it for your firm to go D2C in the long run, or is it simply a fad?

There’s no doubt that direct-to-consumer businesses are hot right now. With the popularity of firms like Bare Anatomy, Gonoise, Mamaearth, it seems like a new D2C startup pops up around every corner. But it doesn’t imply D2C is a passing phenomenon as if it were a fashion trend that will fade away shortly. The recent development of direct-to-consumer (D2C) businesses is everything but random. D2C businesses have thrived in recent years because they are better equipped to meet the changing expectations of today’s clients, such as delivering more customized and authentic service.

Going D2C isn’t some sort of “magic bullet” that will propel every company to success. Implementing the D2C paradigm without first understanding what it implies is a recipe for disaster. Therefore, you should know exactly what you want to provide your clients and how to utilize the D2C model to make the shift possible.

Advantages of D2C brands

No middleman – Unlike traditional methods, D2C requires no middlemen. The companies do not have to depend on the distributors or the retailer to make their products reach the end consumers.  

Reduce cost – As there is no involvement of a third party, the cost ultimately reduces. Moreover, the requirement for the store or inventory also reduces. So you get the products at a very competitive price.

Save time – Customers can directly approach the brand store online, select products, and place orders. There is no lengthy or tedious task that you need to handle or wait to get a product.

Direct Contact – With no middlemen, there is no manipulation. The feedback of the customer is directly able to reach the brand and brands get a better understanding of their customers. It also eases their effort to experiment with new products.

With D2C, brands are coming closer to customers, bringing down the price and saving time, eventually creating a whole win-win situation. Nearly 55% of consumers have started to buy directly from brands.   

Willing to start your own digital direct-to-consumer brand?

Well! It is not hard to take a leap and interrupt the status quo. The path of business is always filled with challenges but to succeed you must not give up on your will and cross all the hurdles.

Quick Tip – Having no middleman can be challenging, as you need to compete with the retail giants such as Walmart, Amazon that have high recognition and significant resources. Therefore, laying a roadmap can help you walk step by step to your success. 

Start your own D2C brand in 7 simple steps

Look for a Reason

Before you decide to build a D2C brand, have a rationale for why you should join the industry in the first place. Identify a daily objective, simplify your decision, and create a story that resonates with the audience both functionally and emotionally.

Defining the purpose for your company’s existence is the first step in articulating your brand identity. Why should customers be interested in your company? Beyond generating money online, what is your mission?

Analyze your Market

Focus on your product and consider how it addresses a typical consumer pain point. Search for a compelling proposition, strong enough to get someone’s attention. If your product is already popular in the market, you will be up against a lot of competition.

Alongside, take some time to write a business strategy while you’re researching your market. Encourage others to talk about your goods by soliciting reviews and testimonials.

Include Offers to Persuade

After you have transformed your idea into an actual product all you need to do is persuade consumers to purchase it. 

Customers get persuaded once you offer them help. To save time, effort, and money, you should use a subscription model that attracts more customers. The recurring revenue along with high customer retention leads to rapid exponential growth. You can provide a no-fee, easy return service or can incentivize your customers to spread the word. 

How to introduce a gift card module? Read on!

Implement SEO Campaigns

Search Engine Optimization is still a sure-fire way. It enhances recognition and generates web traffic by dominating the search engine rankings in your industry. Carefully crafting the content with your industry-specific keywords you can target your potential customers and introduce your brand to them.  

Enhance Power with Visuals

In addition to SEO, visuals matter a lot!

Never underestimate the power of visual content like videos, memes, and infographics. If it is able to strike a chord with your audience, then you will establish a strong brand following.

Learn Brilliant Ideas to Pump up your Business with Visual Marketing

Boost Social Media Activity

Posting the visuals on social media platforms helps gain a lot of attention. Running ads on Facebook, Instagram, YouTube, and other platforms enhance traffic at your site and gain organic traction.

Learn Facebook Ad Targeting Tips to Drive Conversions for Your Business.

Go Headless

Compared to typical commerce systems, headless commerce has a number of advantages. You’ll be able to reach out to and communicate with your customers on a variety of devices and channels, as well as accept payments if you invest in a headless CMS.

The way customers shop online is evolving, and it will continue to do so in the future.

Explore the 5 benefits of Headless E-Commerce.

Take a Notch from the Norm

Unlike in the past, when launching an e-commerce website required a large IT team and months of planning, today it takes only a few weeks and anyone can do it with a ready-to-use e-commerce platform that allows businesses to sell products and services online while also managing the website, marketing, and sales.

ANS Commerce Enabled Services

We provide an integration-ready proprietary brandstore Kartify, that enables offline brands, small-town retailers, home-grown businesses, and more to expand their reach online. We provide the simplicity of setup and a rapid time to market, which are aligned with the benefits of selling D2C. 

We take care of everything, from setting up the online shops, product pages to inventory management with strong integrated applications. We also provide assistance for Performance Marketing, Marketplace management, and e-commerce consulting. So, request your DEMO now. 

Brand Management – an Effective Tool for Successful Business

A brand is not just a name, product, or service. It is the soul of a business! It is the impression of a business that links, interacts, and creates a bond with customers, employees, suppliers, and stakeholders.  

It encompasses everything from the initiation of a normal business to its extension in various dimensions. It carries the reputation and associates it with various other businesses in the industry. It is also the face of the company that is navigated by the search engines to reach the appropriate customer and client base. In other words, it is the mark that distinguishes your company from start to end.

When people see a brand, they find it to be a set of visual and verbal cues but, for any organization, it can be referred to as –

Business, Reputation, Association, Navigation, and Dimension

“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.”

Jeff Bezos

Brand Management 

Branding is a long-term process that requires high commitment throughout, especially in its initial phase. Nurturing and monitoring it over time to build a strong image is called Brand Management. 

It maintains the voice of the company through all the channels, whether retailer, editorial, or advertising. It creates a clear view of the company on the traditional as well as a digital platform so that the customer’s purchase process is maintained. It includes two components,

  • Tangible, such as product, price, packaging and customer experience
  • Intangible, such as the emotional connection of the customer with the product

Benefits of Effective Brand Management

The process of brand management might be challenging but the result is always furthering. Some of the benefits you attain are –

  • Increases your brand equity
  • Expands your brand identity
  • Optimizes your brand value
  • Boosts your brand awareness
  • Enhances your brand sustenance
  • Measures your brand growth
  • Build loyal customers 

Basic Principles of Brand Management

To evaluate your branding efforts and eventually succeed, you must include some factors. These specialized factors will help you break free of the ordinary norm and come up with a unique way to promote your brand. The components that build up these ideas are easy to understand and even easier to implement.

Brand Awareness is the likelihood, with which the customers link a certain brand with a specific product. It is the familiarity that people have with your brand when they are out for purchase or to acquire any service. It goes hand in hand with brand recognition and brand recall.  Sometimes brand awareness is even improved to grab the attention and make it easy for consumers to spell, like in the case of Coca-Cola, now known as Coke.

Brand Recognition is the identity of your brand that customers recall while making a purchase, like the color, logo, tagline, slogan, packaging, etc. It plays a very important role in instantly keeping a top place in people’s minds and when they are out to purchase, it signals their minds.  

Brand Equity is the differential impact, perception, and impression of the brand on the consumers. It defines the value and strength of any brand that becomes the consumer choice in the marketplace. Thus, the brand often links their products with the situations to associate with their customers in the memory and help them make choices whenever they make a purchase. The equity is often measured with the increase in sales volume, price premium charged, return to shareholders, and several other parameters.

Brand Loyalty is the consistency of the customers that are engaged with you over any competition. It is measured with brand trust, price sensitivity, commitment, the mouth of the public, and so on. This involves the efforts of customer service more than the marketer, as the satisfaction of the customers also plays a huge role.

Quick Tip – Brand Loyalty is not Customer Loyalty, it is the loyalty of the brand to provide its customer the right kind of product with the right kind of service and be available for them at every point.

Strategies of Brand Management

Simply following the traditional strategies won’t be effective as there is a lot that has changed in the business world in the past few years. With globalization, the competition has become hardcore and it needs some groundbreaking ideas to set the stage at large.  

Unique Selling Proposition

USP is the strategy that makes you different from your competitors. The most opinionated and deliberated USP influences branding, marketing, messaging, and copywriting, making your business stand out.

Before creating your USP, you should understand your products and see if it fits correctly in your market. You can ask yourself some questions and check where you belong. 

Is my product durable? 

Is it cost-effective? 

How is it different from my competitors? 

Is it innovative? 

Will it last long in the market? 

Does it focus on what customers value?

When you are clear with your question, you will be able to come out with the USP for your brand. Using the USP to market and promote your brand will instantly help you show the face of your company to the audience and grab their attention in the marketplace.   

Quick Tip – USP is not the offer, discount, or facility that you give to your customer. It is the message that you wish to convey to the consumers so that they choose you over your competitors. 

Comprehensive Model

Shift your focus to a comprehensive approach rather than just an evaluative approach. Evaluation is not a complete strategy instead, just part of the strategy. Most businesses concentrate on the link between marketing campaigns and the firm’s brand value, while others investigate the relationship between the brand and the premium price of the company’s products. Only a few focus on the trilateral relationship i.e. interaction between marketing campaigns, brands, and sales.

You need to make a basic plan followed by a sustainable plan so that you can evaluate and then re-evaluate the strategy using the trilateral relationship.   

Brand Assets

Brand Assets include all the tangible characters of branding that the audience can see, perceive and remember. Crafting the elements and maintaining their consistency throughout can be a tough task, so it is important to organize your assets and restrict access to maintain the consistency of your brand. Moreover, a routine check is also necessary to avoid overlooking.  

There are many assets but the main ones include Brand Name, Brand Color, Website, Brand Message, Marketing Channels like Instagram, Facebook, LinkedIn, Twitter, and others.  

Tips to Boost Management

After exploring the principles and the strategies, you must be clear about the amount of effort you need to put in to make your brand promising. But it is also important to understand that while handling business there are a lot of aspects to be taken care of like production, service, sales, shipment because of which brand management becomes a very difficult task.

So, there are a couple of choices that businesses can take to uplift their brand while reducing pressure.

Use Software System

Businesses can internally use software to maintain and organize different brand assets. The most exceptional features of the software may provide access to style guides for logo, pictures, and font and they can also take care of the copyright and the security issues that are of great concern.

Outsource Service

There are many B2B companies that take responsibility for branding your assets. The most specialized ones help you from scratch to meet your needs so that you are free to handle other issues well. 

How can We be a Great Help?

At ANS Commerce, we help companies to expand their brand position with increased sales. We help businesses focus on their core while providing them with all the other services like performance marketing, marketplace management, warehousing, and fulfillment. We provide e-commerce consultation via. technology interventions for the brandstore so that they are aware of the current gap and can adopt the best industrial practice to funnel improvement. We also serve businesses with our integral product, Kartify that lays the base for setting up an online presence. For any assistance, you can request your DEMO now!

Wish to Grow your E-commerce? Learn How to get an Amazon Best Seller Badge!

It sounds great to hear ‘Best Seller’ but is it easy to become one? Amazon, the world’s largest store for e-commerce, sells 50 million unique products in India and this success is due to the vast network of its sellers. 

Currently, more than five lakh Indian sellers constitute the third-party network of Amazon.

(Source: Economic Times)

With these many sellers and their numerous products, there is a lot of competition to get the products purchased on this platform. People do not have time to scroll through hundreds of products to purchase one. They view the top-ranking products and purchase them if they like, else they go to other platforms. To hook the audience, Amazon, like other platforms, keeps customer satisfaction at priority and ranks the products to give quick and effective results. 

What does the Amazon Best Seller Badge Mean? 

There are many features on Amazon that help sellers showcase their products and place them among the top-selling items. One of the finest and latest among all is the “Best Seller Badge”. In general, it is the tag that represents people’s choice and sale density.  

You must have seen an orange color badge on the top left side of the product that spells “Best Seller”. 

The A9 algorithm of Amazon aligns the products according to their rank depending on the number of times they get purchased. The ones that are most purchased stand on top and get the best seller badge.

Thus, to make the product stand out of the hundred a seller needs to increase the sale velocity which can rank the product high.

Facts Behind the BSR of the Product on Amazon

Even if you have got the badge, you need not remain idle with just that. There are some facts behind the BSR (Best Seller Rank) of the products on Amazon. Some of them are as follows-

  • You receive the best seller badge only for that specific category in which you have sold the most. It means that if Samsung has received a badge for its oven, that doesn’t mean that it will have the badge for air conditioning or any other category as well.
  • Several products in a single category can have the best seller badge depending on the number of sales. It means that, if there are multiple products in the same category with high sales volume, then they will all receive the badge. So, the badge is not product-specific.
  • The badge gets updated every hour. So the product that had the best seller badge an hour ago might not have it now. This means that 24 times a day the seller is at risk of losing the badge. 
  • The ranking of the product on both Indian and global sites might be different. This means that, product ranking #1 on Amazon.in can rank #100 on amazon.com.
  • Amazon has placed the tag “Best Seller” as the navigation category on its website. This has made it easy for the customers to directly look into the bestseller deals but has also made it more valuable for the sellers to enter the club to increase the sales.    

Importance of Amazon Best Seller Badge

If you are a seller on Amazon, you must know the advantages of this feature.  

The feature places the products with the badge on the top of any category or subcategory that a consumer searches for, making it the first recommendation. And when Amazon’s algorithm itself is recommending your products, your sales will automatically go up.  

Even when the consumers are looking for different products with irrelevant keywords in the same category, the product with the best seller badge will reflect, boosting the sales again.  

COPA for Amazon’s Best Seller Badge

By now, you must be aware of the importance of the badge and the reason behind the competition that is rising to acquire it. This is not the time to lose hope but the time for determination. It might sound difficult but remember, nothing is impossible. The only thing you  need to remember is, 

higher the rank, easier the sale, quicker the badge

Now follow simple steps to get quick results

Categorizing

You need to be very precise while categorizing your product. Random or irrelevant placement of your product can take you away from your target audience. So, jot down the features of your products and then specify them under the appropriate category. 

For example: if you are selling a mouse, you need to go on

Electronics > Computer > Accessories > Mouse > Wired/Wireless

Optimizing

Before showcasing the product live on Amazon, it is important to do an extensive keyword search. You can use Amazon itself for a few suggestions, for example, for selling a mouse you can simply type on the search bar and check for the keywords, or can also use keyword planner for the same. There are also several other tools that you can opt for to make your search more relevant. Add these keywords to your product title and description as they get tracked by Amazon’s search engine.  

The image also plays a crucial role, so choosing a high-quality image is also important.

Quick Tip – The keywords should be placed according to their relevance and must not be repeated. They must not be placed with a comma or space between the keywords.

Pricing

Competitive pricing plays a pivotal role in increasing your sales in any market. You need not go for the lowest price to sell your product but must keep your range acceptable. Because if your competitor is selling the same product at a lower price, there is a great chance that you might lose your audience. And still, if you are charging high, you must list your reasons to make it clear for your customers to understand the high pricing.   

You need to stay profitable yet marginal to gain traction.  

Advertising

One of the most acceptable ways to boost the rank of your product is to promote it with Amazon PPC (Pay-Per-Click) Campaign. Promotion helps sellers bring their product to the sight of consumers quite often, thus increasing sales drastically. 

Quick Tip – Competition on the Amazon SERP (Search Engine Result Page) will only grow, so rather than falling behind, it’s time to participate in the competition.

Hurdles to the Path of Best Seller Badge 

  • There are different categories and subcategories, some small and others large. So the time and efforts taken by you to get the badge might vary depending on the density of the category where your product falls. 
  • When it comes to purchasing, people do not invest much time. Further, Amazon’s first page has so many products that people do not bear to go on the second page. So if your product does not land on the first page of the result then your customers might not reach you for your product.  
  • Sellers might lose their badge even after an hour and might not gain it again for a while if they are not constantly working for it. Keeping a loop with campaigns and offering discounts often works to regain the badge. 

Get Quick Assistance for Better Results

ANS Commerce is the one-stop solution for the full-stack service, where we provide Marketplace Management to businesses that are busy working on their core products. While optimizing the resources, we take care of the opportunities of the brands at various marketplaces to help them enhance their sales and business in a limited time. 

Whether you are facing a problem with Account Management, Growth Planning, Operational Execution, or Reputation Management, our experts will help you all without any hassle. You can also reach us for transacting customers and increasing your product purchase on the marketplaces like Amazon, Flipkart and others. So connect with us and ask for your DEMO now! 

Want to Turn Prospects into Sales? Create an Engaging FAQ Page!

FAQ section is considered as customer support by many people but if used correctly it can prove to be a pro to your website. It serves several functions, such as  

  •         Quick information about the business, products and services
  •         Publicly answer questions to delight people and build customer trust
  •         Enhance brand values and elevate purchasing ease
  •         Actively support customer queries and prevent complaints
  •         Helps make decisions and improve shopping experience

As people today like to resolve most of the queries themselves, a relevant FAQ page can convince your customers and sales.

Many Business owners considering FAQ Page irrelevant tend to lose customers and sales.

What does FAQ imply?

FAQ are the frequently asked questions that are common to customers. They are the quick response displayed on the web page that allows visitors to communicate and decide whether they want to proceed with your services or not. It is the best way to save time and effort which pleases customers while they troubleshoot problems. FAQ serves as the first page of a contract for service before customers reach the owner directly.

Most businesses confuse the FAQ page with the About Us page and lose billions due to lack of interaction.

How to create an engaging FAQ page?

Whether old or new, the customer’s anxiety of dealing online is catered well if your page is specific and crafted well with right questions and answers. Here are a few tips to create an engaging FAQ page.

Make your FAQs easily navigable

Don’t hide or complicate your page. People know what FAQ means and are looking to get a quick answer rather than making a call and wasting time. So instead of writing a whole lot of messages just write “How can we help?” or “More Info” and place it in the navigation menu or the website footer to reassure your prospect. Consider it as an opportunity to educate and engage your customers.

Quick Tip – FAQ are the section of answers to the questions that a customer asks while placing an order or taking a service. So the answers should be direct and to the point. 

Enlist common questions

Think about your business and the demographic that you target. Enlist the question from very basic to advance without skipping any, as sometimes the simplest ones are hard to answer. Learn your companies inside out and the prospect of your potential customers to ease their understanding. Waffling to avoid the answers, shying away or redirecting the customers to another page isn’t going to help.

Divide your page in small sections or categories if they fall under the same group as it will make it easy for the customers to direct themselves.

Jack & Jones has divided the page in various sections to help the customers reach their concerned query. 

Customers unable to find the answers on your website might turn to social media which can lead to misconception and speculations.

Don’t expect lawyers to write your FAQ

FAQ should be as conversational as possible. It should not be dull, boring or controversial but direct, real time and casual to lead the prospect to purchase the product. There may be some questions that you wont like to answer but how you answer is again a key note. Think from the side of the customer and spin the bottle in a way that you don’t lose them instead give more of what they need.  

Quick Tip – You can also check the website of your competitors, or forums like Reddit or Quora to refer to the types of questions and answers in your niche. 

Avoid jargon and include ‘Call To Action’

Simple and definitive words are more convincing, so instead of writing wishy washy use Yes/No. Further get a clue from the question about what your customers want to do and provide them the link to do so. Don’t leave your customers to a dead end and let hunt services themselves instead be the part of their decision and assist them.  

For example,

Q. Do you charge for a demo?

A. No, the request for a demo (link) is absolutely free.

Enhance with some creativity

It is true when it is said, “Action speaks louder than words”. Sometimes it is hard to explain in words what you want to tell or explain to others. You can go creative in such a case. You can include either audio or video or some images to direct your customers. A few funny yet professional questions also engage customers to business.

Many companies like Bath and Body Works, incorporate video to make it easy for customers to follow. 

Report shows that 80% of customers stop business with companies having poor customer support service.  

(Source: HubSpot Research)

Templates for FAQ

There is no universal template when it comes to FAQ but there is a common pattern of writing this page in the form of Question and Answers. 

Varstrado, follow a simple pattern of answers below every question that users can easily explore to clear their doubt.

Many websites present their answers in the form of a dropdown as well. By clicking the question or any particular sign (such as arrow or plus) one can get the answers. 

Vero Moda has aesthetically used a clean design to present its FAQ to provide a seamless user experience. 

Typing the question on the search bar above is yet another way to get the answer in FAQ on some websites. 

Some sites also link a new page with each question in order to enhance the SEO along with query solutions.

Create your Own FAQ Page

Here are some common ecommerce questions that you can make you start with your FAQ page today –  

  • When will my product get delivered?
  • What to do if I have not received a damaged product?
  • What to do if I have not received my order?
  • How to replace the order I have made?
  • What is your return policy?
  • What are the shipment options?
  • Why do I have to pay extra tax?
  • How can I reach you if my queries are not cleared?
  • How safe are my details with you?

Now you need to dig more about the featured products, brand promises,account management and usage of the products. 

Don’t overlook your FAQ page, instead keep it updated with new queries that are frequent.  

Get Started with ANS Commerce

To kick start an ecommerce business you need to nurture it with all the resources possible with you being focused on the core production and services. At ANS Commerce we help businesses with Kartify, an integration-ready proprietary tech platform that allows you to start your own store without undergoing any hassle. From platform leverage to cross-sector expansion, we provide everything to extend your standards. So, request your DEMO today!  

Takeaway

The FAQ page can add a lot of value to your website if used strategically. It can not only reduce the burden of your customer support but also enhance the purchase anxiety of the customer. So incorporate it as a part of your website rather than the aftermath. 

7 Hooks from Ramayana to Vitalize Business

Characters pass generation to generation heritably, but knowledge finds its way naturally. No matter who you are or where you are from, you always have something to imply in life that comes from your forefather. Even the strategies applied back 5000 years are indispensable. Diplomatic planning, organization, the ethical codes, the happy workforce if implied today can take you to the next level. 

Modern books are en vogue but the lessons from history are always a get-go.

Ramayana, the epic mythological book of Hindus ascribed to Valmiki not only entails the significance of dharma (duty) but also recites commitment, leadership, management and diligence that are must to run any business. 

Let’s comprehend the sure-shot corporal lessons to sundry in this entrepreneurial era.

Prioritize your Brand Name

Building a long bridge to Lanka was not easy as there was limited resources and time. One of the followers inscribed the name of the Lord Rama on the stone and threw it in the ocean; it floated (just the reverse, as all stone sinks). When Lord Rama thought of helping the subordinates and threw the stone without inscription, (as it was being thrown by Lord Rama itself) the stone sank.

Lesson – The incident proves that it is not the person or the position that holds power but the name of the brand you are using. You are known by your brand name and so brand name matters a lot. All the decisions should be taken in consideration of your brand and its exposure in the market. Employees under the brand name, whether high or low, should understand its importance and try to uplift it.  

Learn to choose your brand name and color to attain great heights

Limit Powers and Manage Stakeholders

King Dashratha, who ruled the vast kingdom of Kosala, capital Ayodhya, had three wives named Kaushalya, Sumitra and Kaikeyi. Each of their sons were eligible to take over the charge of the kingdom and so Kaikeyi came up with the decision of sending the eldest son Rama to the forest derailing Dasharath’s ruling plan. On the other hand, Ravana after ignoring his wife, brother and grandfather got backstabbed.

Lesson – When there are too many stakeholders with decision making power it becomes difficult to control the organization. Keeping them happy further becomes a difficult task, so it is important that you limit your stakeholders and keep them in interest else your power might dilute without you being knowing.

Quick Tip – Organizations should keep a concern on the interest of the stakeholders as individually they might not hold much power but when they come together can affect decision making, delay your projects or stop business plans.

Choose your Alliances Wisely

To win against Ravana, Rama needed a powerful ally, but he chose Sugriva instead of Bali as Bali was unethical and kicked his own brother Sugriva to take over the kingdom of Kishkindha and abducted his wife. On the other hand, Sugriva’s managerial skills were so accurate that he was able to make Angad work for him who could have been an arch-rival. 

Lesson – If you ally with an organization that works unethically, you might nurture your business but it would sustain only for a short duration. To win a long term reputation and maintain your brand name you need to partner wisely and look for the one that can lead strategically and be a support even in difficult times.

Create Clear Vision with In-depth Analysis

Each time a problem knocked Rama; he deeply analyzed the situation, made a clear vision and shared it with his subordinates. Whether it be the time when he was asked to leave Ayodhya, help Sugriva or save Sita, his extreme approach has always made him a success. Even when Hanuman was sent to Lanka, he first analyzed the territory of his enemies, the people, and the internal situation and then made a vision for his act.

Lesson – Only after an in-depth analysis a clear vision can be created. And once you have a clear view you can lead your team to act fruitfully. Throwing the arrows blindly without a target will lead you and your company to nothing. 

Learn about SWOT Analysis or Porter’s Five Forces for an accurate E-commerce Business Analysis   

Seek Experts’ Assistance

Vishwamitra, the most venerated rishis of those times also known as the Rajarshi taught Rama the art of warfare and also gave him the knowledge of Devastras to help him kill powerful demons. On seeing Rama leaving the kingdom for the commitment of his father, Bharat learned how to do the righteous things simultaneously, standing on commitments made.  

Lesson – As the owner of a business it is important to understand the fast changing market trends. The assistance of the experts and learning via workshops, seminars and conferences can develop skills in your employees and make them equipped to face a challenging business environment.

Quick Tip – Every expert has a lot to teach from his life lessons, a close interaction of your employees with these experts can make work smooth and more understandable. 

Keep your Team Motivated

The most eminent incident where Jamvant asks Hanuman to go to Lanka to locate Sita to inform her about the presence of Lord Rama was highly motivational. Jamvant knew the true potential of Hanuman and just needed to ignite it in order to make Hanuman go to the enemy camp. 

Lesson – A leader always knows the true potential of his employees. It is the prime responsibility of the leader to keep the spirit ignited and motivate the employees to do their best in every project.  

Compete in a Fair Game

The complete Ramayana exhibits human greed. Kaikeyi wanted Bharat on the throne, Surpanakha wanted revenge when Lakshmana cut her nose, Ravana abducted Sita to possess her which in turn created war. On the other hand Rama played with ethics and won Sita in a ‘Swayamvar spardha’ and even he warned Ravana to return Sita to avoid battle.  

Lesson – In business you are always in a strong competition. Some play clean and some dirty. The tricks can work once or twice but a long term stability in the market only comes after you play it fair.  

Learn about the social responsibilities that you should adopt in your Organization

Each verse of Ramayana teaches kindness, tolerance, patience and success. The more you read the more you will learn about the tactics for true victory and its essence in the modern world. 

How can ANS Commerce be a Major Help?

Challenges are part of business but with challenges comes the opportunity to meet the partners who can hold your back and help you take care of your business. 

At ANS Commerce we take care of all your e-commerce related queries and provide you the curated solution from performance marketing to warehousing so that you can lean on us. Our full-stack solution with expert hands will meet your needs even in the peak period of the festival and allow you to focus on your main task.    

You can connect with us and grab a free DEMO today. 

Why Do Businesses Demand Forecast During the Festive Season?

Now that the festival is around there is an expected wave of demand for products at every store. Planning the products, the retailers are getting ready to block the shelves to increase their sales. 

Is this Enough to Run a Business?

Running a business is not just anyone’s cup of tea, especially when you are willing to grow, gain profit and flourish every season. Mere assumptions don’t work! You need to roll your eyes and foresee the future. You need to understand the kind of capital you need to invest, the number of products you need to produce, and the inventory units you need to keep up the stock. And able to answer,

  • What is your capital expenditure?
  • How much cash flow is required to make a profit?
  • What is your mitigation plan for the upcoming festival? 
  • What is your profit margin for this year?

Understanding your demand and forecasting your projections at a historical scale is important to predict the future and foresee the sales.

Well! The biggest challenge still lies in the shift of these projections for which you need to optimize your scale with time.

You need to understand how Demand Forecasting works in order to beat the challenge and make the right business decision. It is not hard to understand that demand is what is laid by the customer, and forecasting is the prediction that is done by the retailer to make supply decisions. But what’s hard is to get an accurate assumption of this demand with time and acquire the right amount of stock to meet the supply.

Demand Forecasting

Demand Forecasting is a progressive method that uses historical sales data to predict future sales figures. It is a comprehensive process that involves everything from planning, producing, inventory, warehousing to estimating, delivering, and logistics. It helps the businesses analyze the market potential and strategizes growth that is far away from any risk.  

For example, a store producing cake of different flavors refers to the last 12 months’ sales data and understands which flavor made high sales and in which season or occasion and based on the past sales he is able to forecast the shortage, make a plan and keep a stock. In comparison to the one that is new and is unaware of the flavors in demand, the prior store will always have the benefit of key sourcing.  

Steps to Forecast Demand for E-commerce

Although no one can be certain for the future, several techniques can help you with a detailed analysis and better business estimation. So, whether you are a small business or large, Demand Forecasting can help you draw the margins and understand that there is no business without demand and it needs to be processed with high accuracy.

Schedule Peak Period 

Depending on the season and festival the trend occurs anytime. There are many peak periods around the year when the sales are more in comparison to the other days. Viewing historical sales can reflect the important months where the sales dip or is good or discount should be offered to engage the customer or not.

Prepare Budget

Efficient financial decisions are important to reduce unnecessary expenses and expand the opportunities to choose a strategic investment. Keeping extra stock at a low sales period just wastes the resources and increases unnecessary budgeting. So pre-budgeting to enhance operational processes around forecasting demand is a must.  

Plan Production

Anticipating what customers want and keeping the stock helps channelize the offerings. Customers want what they want and acquire it when they want so your demand forecasting should be in sync with the market. Else you will lose the customer to your competitors and will take more time to engage the new.       

Optimize Inventory

Demand forecasting helps drive responses to harness analytical optimization and shape the inventory to reduce error over time. It helps you remain right at the place where you are, never under or over-stock. Your evaluated performance over time will increase the word of mouth and gain expansion in business.    

Strategize Development 

Demand Forecasting is a one-on-one task. The process requires testing, learning, and then developing a strategy to enhance sales. Closely analyzing the products and efficiently tracking the sales can help make the right strategies for development. Network balancing should also be taken care in order to constrain your business environment for a longer period of time.

Quick Tip – To avoid frequent stock out you need to keep a feedback loop and start your next forecast with updated allocations. 

Types of Demand Forecasting

The benefits of demand forecasting can be truly tasted once you are aware of your current position and have a clear idea of where you want to reach. There are different types of demand forecasting that can help you weigh your data and depict it over a period of time. They are broadly categorized into two:

On the Basis of Economy

Macro-level

This forecasting deals with the economic level demand that is measured by the national income and Index of Industrial Production (IIP) etc. It helps businesses understand the opportunities for their expansion and market shift.

Industry-level

This forecasting deals with Industry level demand for products as a whole, such as demand for cement, clothes, steel, pharmaceuticals in India, etc. It guides businesses with statistical data for trade under any policy.  

Firm-level

This forecasting deals with the product demand for a particular firm, such as demand for Raymond clothes, Birla cement, etc. It helps businesses improve the aggregate growth of products in the market.

On the Basis of Period

Short-term

If you are a new firm this forecasting is especially for you. It covers forecasts for a short period, generally from six months to a year and is most useful in making tactical decisions depending upon the nature of the industry you are in.

Long-term

This forecasting is for a longer period. Generally done by the old firms for the period of two to five years or more to help take major strategic decisions, such as the expansion of plants, opening a new unit, etc.

Major Demand Forecasting Models

To trail the influence and gather vital information of your business, simple and statistical methods are adopted which are classified under various models.

Market Research

It is a very generic research technique that is completely goal-oriented. It requires customer-specific surveys which are in the form of questionnaires, surveys, feedback, or opinion that are laid while purchasing a specific product. As this research is very random it should be taken care of in terms of location, geography, and demography. 

This method is mostly adopted when businesses are forecasting for low-demand products, as it gives a clear view of its sales in specific regions. 

Sales Opinion

It is a complete knowledge and experience based method that requires input from each salesperson of a particular region. The salesperson depicts data depending on the customer’s demand and evaluates the perspective that presents the final judgment. 

This method is more accurate as it relies on the perspective of the salesperson who in case of any error is held accountable.    

Delphi Technique

This Demand Forecasting is done by the panel of experts and facilitators that are appointed for a specific segment. The questionnaire is sent to the experts and a consensus scenario is attained after a few rounds of expression and discussion among the experts. 

The method is mostly adopted by big businesses to get the most accurate information from the experts. The only flaw lies is, time consumption. 

Econometric Technique

It utilizes a complicated mathematical equation to correlate influential factors with the demand. An equation is fine-tuned and the variables are inserted to generate an accurate forecast. It is mostly used to track economic factors of the current scenarios like the businesses that flourished in the pandemic or the businesses that flourished before pandemic. 

The data of this method is adopted only when the controlled conditions are applied by you. 

Barometric Technique

It is a unique method adopted to predict the future depending on the recording of the past and deploying the statistical analysis on the series of economic indicators like leading, lagging, or concurrent. The leading shows the market activity that is ahead, lagging that change after a short time and the concurrency that varies according to the economic activity.

This method gives you the complete range of information where your business lies and where you can take it. 

Trend Projection

It is a method that deploys historical data of around 20 to 25 months to project the demand scale by graphical or square method and forecast the specific product. The most granular level of growth can be attained by examining the date and time of the order, revenue or return. Depending on the data you can adjust your inventory and evaluate your business.   

Quick Tip – In a competitive scenario as today, if you are not forecasting the demand, you are losing a lot, not only in terms of staff, production and sales but also in terms of efficiency and profit. A good forecast provides appropriate planning, selection, layout and management that lead to profitable business.

With the market shifting so drastically it becomes difficult to track the customer demand and meet its expectations. Demand Forecasting helps you channelize your work and make a record so that you are able to make decisions, launch products, plan inventory and optimize the supply chain as per the demand. 

Connect with ANS Commerce

At ANS Commerce, we help brands build their business and take it to the level where they imagine. From brand building to demand management ANS works on everything to help you increase sales. You can also rely on us for inventory optimization, performance marketing, and warehousing to improve your conversion rate instantly. 

Get connected and request your free DEMO now!