Delight your Customers: 6 Attractive Valentine’s Day Marketing & Branding Tips!

Valentine’s day is globally recognized as a day of love and affection. While some of us consider it a day to charm our romantic partner, many acknowledge it as a day to strengthen the bonds with family and friends. No matter what your idea behind this day, one thing is sure, you definitely need to revamp your digital attire to entice the people. 

“In the 1300s, Valentine’s Day officially became a holiday associated with love.”

If your business offerings do not revolve around traditional love gifts such as chocolates, jewelry, cards, and flowers, worry not, as your business can still ace the day with a few charming marketing tips. Let’s have a look at the Valentine’s Day Marketing and Branding Tips!

Valentine’s Day Attractive Ideas to Delight your Customers!

1. Improvise your product packaging

People love the idea of customization, especially during occasions like these. Offer custom packaging to your customers. Instead of using plain plastic packaging, improvise it a bit with heart-shaped transparent plastic sheets. You can also include love quotes inside the box.

Quick tip: You can offer free gift wrapping on Valentine’s Day. Include an option at the checkout time asking customers for the name of the recipient. You can also communicate this idea over emails, or on the homepage of your brandstore. 

2. Market the idea behind E-Gift Cards

Last year, amid the Diwali season, the idea of giving e-gift cards or online tickets to loved ones became a big hit! E-gift cards are an amazing option at times when you are in a complete dilemma and can’t think of a thing to gift. Around the love week, start your promotional campaigns by introducing your digital gift cards.

3. Generate time-sensitive offers to create a sense of urgency

Time plays an important role during special occasions. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time.

Quick tip: Tailor your campaign ideas with love-themed coupon codes such as LOVEU20!

4. Send Valentine’s Day themed emails

The whole idea behind email marketing is to remind your customers about the upcoming trend/season, thereby dropping them in the sales funnel. Around this day, make a Valentine’s Day-themed email with a short crisp copy. Here are a bunch of ideas you can formulate your email content around: 

  • Announce upcoming offers and discounts 
  • Curate a ‘gift guide’ blog, including your offerings with images redirecting to the product page
  • Include competitions and contests around love week

5. Support a local cause by showering love

Club with a local charity, organizing Valentine’s day fundraiser. To communicate the idea, add an option of the donation on your website, making it easier for customers to support it. You can also communicate it via different social media channels. Though this won’t boost your sales immediately, it’s an incredible idea to show how you care for society. This will make your business more credible and will give a reason to people to choose you over others. 

“Corporate social responsibility campaigns are a great way to manage your brand’s reputation. Moreover, you get support from social activists and philanthropists.” 

Quick tip: While communicating, don’t forget to highlight the details such as the name of the non-profit-organization you will be collaborating with and the cause you are supporting through this action. It gives people a reason to believe your brand. 

6. Put on a romantic dash on your website

Colors play a major role to reflect your corporate identity. Add a hint of romance to your website while playing with colors. You can also tailor the logo of your brand to make it valentine’s day ready. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. But adding a few festive elements will build a connection with your audience. 

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

How to do it?

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

7 Constructive Tips To Design A Persuasive E-commerce Newsletter!

With the rise in online shopping, the influence of email marketing has also emerged. Gone are the times when the exchange of emails was used for mere transactional purposes. Today, almost all brands are employing content marketers to strategize and curate persuasive email copies. 

When a new offer rolls out, or a new collection comes in, retailers pop their users with emails. But it isn’t enough just to send those emails. They need to be inspiring and motivating so the users actually end up making the purchase. Otherwise, your offers will be sent to spam or avoided completely. Let’s study what actually influences the effectiveness of email marketing.

Here’s How to Create a Persuasive Newsletter to Drive Customer’s Attention!

1. Keep the design elements minimal

Making your design too flashy would only result in the unsubscription. With minimal, we don’t mean boring colors and monotonous themes. Keep a balance between text and images. It’s essential to leave some negative space (white space) here and there, for the design to settle in the mind of the readers. Without that, you’ll end up creating clutter and confusion. Harmony and balance of the design elements is the key to a successful newsletter. 

2. Draft short-crisp copy

 Email newsletters are generally sent at the time when people are waiting to board a metro, or traveling in a cab. Optimize the content of your newsletter so that it’s easy to consume in a short time. People don’t respond to the text the way they do to the visuals and graphics. But if you keep your text rather crisp with quirky words and informal expressions, you have a chance to win the attention.

3. Insert product unboxing video play button

Videos are best to engage the users, especially if they talk about the pros and cons of a product. To attach a video to your newsletter, add an image with a video play button, redirecting your user to the YouTube video. Since these videos are more about product feedback, they enhance your brand reputation and create social proofs. 

Quick tip: User testimonial videos should be original. To create such videos, you can request your customers to send in their video opening the product with complete details.

4. Write process tutorials with step by step images

Another way to entice customers is by curating tutorial content of your offerings. For example: If your business is all about leather bags, sending a tutorial on “How to clean your leather bag?” will grab attention easily. You can add CTA to the images, linking the leather bag page of your website. Also, highlight the features of your product wisely while writing the tutorial to convert the readers.

5. Add animated GIF Images

To drop your customers in the sales funnel, it’s important to formulate a narrative. Animate promotional messages have an advantage over mundane text messages as they can tell a tale, fascinating the reader to hit the button. Now the question comes; ‘how to create them?’ There are plenty of GIFs generators, helping you create a GIF. Also, don’t use more than one GIF image to avoid any clutter. To convert the readers and generate leads, make sure the image is clickable and redirects to the page. 

Quick tip: Keep your GIF size to 1 MB as a heavy newsletter can get cropped, damaging its aesthetics.

6. Include countdowns in your newsletter

To add the sense of urgency and convert your customer quickly, include a clock with countdowns of your most exciting offers. Limited offers have one advantage over the normal offers, it stimulates user interests in a jiffy. They work the best at the times of spring and autumn season sales.

7. Announce contests and giveaways

Community outreach ideas such as running contests and competitions work best on social media. But newsletters are also an incredible platform to convey the message. You need to be more creative and unique to run contests over email. Scratch cards or win wheels are some of the elaborative ideas to make the most out of email marketing. 

Quick tip: You can also include a simple creative, asking readers to tag your brand on social media with their videos and follow your page to win exciting prizes. This way your engagement on other social media platforms increases. 

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-curated emailer can help you drop your customers in the sales funnel. Don’t forget to add CTA to your content with optimized HTML URLs. Also, keep the tone of your content the same for all the newsletters as it’s the voice of your brand. Follow these tips and promote your brand efficiently.

5 Most Worthy Products To Sell Post Union Budget 2021! (With tips to promote them)

As the Indian economy has suffered due to the pandemic, the first paperless budget has made its way as an economic vaccine, aiding the nation’s economy. While presenting the union budget, Finance Minister Nirmala Sitharaman has introduced many policies and guidelines, helping the digital business to scale their operations. 

While introducing schemes such as PM Atmanirbhar Swasth Bharat Yojana, Mission Poshan 2.0, Urban Jal Jeevan Mission, etc., there have been other initiatives taken by the government to help specific sectors.

“A Limit of turnover for the tax audit has been increased to Rs. 10 crore from Rs. 5 crore for entities carrying out 95% transactions digitally”

If you are starting to start your own e-commerce business or thinking to expand your product line, this is indeed the best time to start. With the union budget rolling out, you can probably reckon upon starting up with the products mentioned in our list, inducing more profits.

To help you understand the best e-commerce products you can surely invest in 2021, we have curated a list! Let’s dive deeper into the 5 best products profitable to sell this year.

5 Most Worthy Products to Sell in 2021!

1. Steel Utensils

If you already have a business manufacturing steel utensils or are planning to do so, here’s a piece of good news for you. Custom duty on stainless steel has been reduced to 7.5%, making it cheaper to import in India. Not to mention after the pandemic, people are becoming health conscious and switching over to more traditional ways. Using stainless steel in cooking is one of them. It’s both beneficial for your health and the environment – given the fact it can be melted again. 

How to sell

Apart from your own brandstore, you can think of selling on various marketplaces including Amazon and Flipkart. Also, mention the benefits and the quality of your utensils in the marketing copy to entice the attention of visitors.

Quick tip: If you are having a problem selling on marketplaces, let us assist you with our robust marketplace management solution. From account management to growth planning, we help you establish your mark while boosting your sales. To know more, request your free DEMO today!  

“The union budget 2021 highlights Rs. 1,500 crore for the proposed scheme to promote digital modes of payment.”

2. Nylon Apparels 

It’s the best chance to showcase your creativity and invest in Nylon yarns to manufacture designer apparel. With a reduction of the Basic Customs Duty (BCD) on caprolactam, nylon chips, and nylon fiber & yarn to 5%, businesses can improve their production in fashion clothing. With its wrinkle-free properties, nylon is one of the best synthetic fabrics people love to buy. Be it formal wear for office or sportswear for the gym, the fabric is highly versatile. 

How to sell

Influencer marketing campaigns work the best for marketing fashion and lifestyle products. If you are low on budget, you can look for micro-influencers with more niche market audiences.

3. Cotton and Silk Yarns 

Union budget 2021 states to increase the Customs duty on cotton from nil to 10% and on raw silk and silk yarn from 10% to 15%. Upsurging the demand for Indian manufacturers of silk and cotton can be beneficial for both the economy and the local businesses. Starting your e-commerce business in cotton and silk handicrafts could turn out to be beneficial in 2021.

How to sell

The best way to sell raw materials over the internet is via social media and google marketing campaigns. Start with persuasive copy, reflecting the sustainable techniques you have used to produce the yarns. 

4. Food and FMCG 

In the union budget 2021, the government has come up with various schemes and investment plans to boost growth momentum for India’s fast-moving consumer goods. Investments in rural infrastructure and the extension of farm credit will trigger the consumption boost for food items. Products such as vegetable oil, millets & grains, wheat flour, etc are beneficial for businesses to invest in. 

“Operation Green Scheme’ to be extended to 22 perishable products, to boost value addition in agriculture and allied products!”

How to sell

One of the best ways to sell FMCG and food products online is via online stores. You can establish your own brandstore, showcasing your offerings.To get the best out of it, start your brandstore from scratch with Kartify – our brandstore tech made in India. Request your free DEMO now! 

5. Gold and Silver Jewelry 

To make Indian jewelry more competitive in the global markets, the Indian government has reduced the import duty on gold and silver to 7.5% from 12.5%. This move not only gave relief to the consumers but also helped the businesses, broadening the prospects of India’s rich heritage to global markets. From more intricate designs to ethnic jewelry designs, the deduction in the duty will help the jewelry manufacturers.

How to sell

To sell jewelry online, social media platforms such as Instagram and Snapchat work the best. You can start with Instagram sponsored posts and stories, showcasing the jewelry design especially amid the festive and wedding season, grabbing more attention. 

The union budget 2021 highlights reforms and guidelines to increase Indian production. So this is your time to launch your own brandstore. Also, we might have missed some of the other product category recommendations, but all the products on the list are carefully chosen and thoughtfully analyzed. 

National Tourism Day 2021 | 10 Important Items To Carry While Traveling Post COVID-19!

India’s tourism never fails to amaze us with its diverse nature. From cool mountain roads to sun-kissed foreshores, the rich heritage offers great attractions to tourists all around the world.  And to celebrate the beauty of it, January 25th is celebrated as the National Tourism Day around the nation.

The tourism industry of the country has been one of the largest contributors to the nation’s GDP in recent years. But the outbreak of the COVID-19 has badly impacted the industry. Sectors such as hotels/lodging, recreation, and entertainment, transportation, etc. have been severely affected by the onslaught of the pandemic as traveling and vacationing was on a complete halt. 

The National tourism day 2021 can in time help us move afar the pandemic by letting us invest in our nation’s rich heritage and culture. While keeping a few things in mind, you can jump on the adventurous short trip for the love of Indian Tourism! 

Are you an avid traveler, needing a day to yourself to freshen your mind and soul? We have curated a list of essentials you must keep when you plan to go on a trip. All these products mentioned below are offered by ANS Commerce’s partner brands! 

Mind you, this list is created keeping the precautions in check. So let’s just snag our buddies and get ready for a short trip? 

10 essentials to carry while traveling post COVID-19!

1. Face masks by Being Human

Starting from the mandatory yet the most important thing. Face masks have become a go-to aid no matter when we plan to step out of our homes. Not only does it protect you from the virus but also prevents others from getting infected. Keeping the vogue factor on point, Being Human has popped up with the most amazing collection we can’t take our eyes off. With a plethora of designs, the brand has an amazing combo of masks. You can choose from pastel shades to quirky designs matching your outfit. If you have a love for unique motifs, you definitely need to get your hand on these.

Buy Now

2. Hand Gel Sanitizers by Bath & Body Works

The next most important thing you can’t afford to miss is a bottle of pocket sanitizer. They might be staged at almost every public place, but it’s always important to keep a personal bottle to reduce the chances of spreading the virus. Keeping your hygiene in check, Bath & Body Works comes with two different variants of hand gel. Most sanitizers make skin dry and chipped, leaving you annoyed and itchy. Infused with soothing fragrance, Bath & Body Works sanitizer won’t just protect you from viruses but also nourish your hands on-the-go.

Buy Now

3. Surface Disinfectant Spray by Savlon 

When you go on a trip, you can’t avoid using public property, leading to the spread of germs and bacteria. But if you carry a surface disinfectant, you can wipe the surroundings, making it clean to sit. Be it sitting on a chair, or eating a meal at a public restaurant, a surface disinfectant often comes in handy. Having a strong formula to kill germs, Savlon’s surface disinfectant is all you need. Be it a virus, bacteria, or molds & fungi, you can go anywhere carelessly if you have a tiny bottle in your backpack. And it’s #1 in the Disinfectant Sprays and Liquid category on Amazon. So why don’t you get your hands on it?

Buy Now 

4. Face Wipes by Kaya Youth 

With an increase in the levels of pollution, face wipes have become an essential part of our life. To keep your face refreshed and hydrated throughout the journey, you must keep a packet of face wipes with you. And if you have acne-prone skin, you surely need to get your hands on this. Kaya Youth’s Oxy-infusion face wipes are suitable for all skin types, adding a bit more freshness and adventure to your day. 

Buy Now 

5. Cotton Bath Towel by Pure Living + Home

A towel is a bit too personal bathing essential. During the tough times of the pandemic, you can’t neglect the hygiene factor and use a towel provided by the place you’re staying at. While buying a towel, don’t forget to buy the one in cotton, as it folds easily, giving you plenty of space to adjust other essentials. With Pure Home + Living’s combed cotton towel, you get a variety of color options to choose from. Also, it’s quite soft and easy to fold in your small backpack. 

Buy Now 

6. Sport sneakers by Khadim’s 

If you are going for an adventurous sport such as hiking or trekking, make sure to pack some good quality runners or sports sneakers. It’s always good to wear the most comfortable walking shoes to save your day. Khadim’s collection of sports sneakers is great for the times when you don’t want to spend too much money. With dirt-cheap prices, Khadim’s footwear comes in many different sizes and colors, giving you a variety of options. 

Buy Now 

7. Nuts and Dried Berries by Wonderland Foods

Small cravings come at the weirdest of times. And what could be better than popping a handful of nuts and dry fruits to curb the immediate hunger pangs? They are one of the healthiest ways to keep you active throughout the day without hogging on junk snacks. To satiate your cravings, snag a packet of dried berries from the assorted collection of berries, nuts, dry fruits, and whatnot by Wonderland Foods. From dried berries including Cranberries, Kiwi, Mango, Blueberries, etc. to an assortment of nuts such as walnuts, cashews, almonds, etc. you will get superior quality of food by them.  

Buy Now 

8. Sunglasses by Sunglass Hut 

Who doesn’t love sunglasses, particularly when you actually have a reason to flaunt them off. Maybe a pair of aviators are perfect for a day at a shorefront. Or maybe a pair of wayfarers are perfect for when you are ready to hit a swanky place!  And, if you are someone who wears contact lenses, carrying sunglasses while traveling has to be on the top of your list. To help you choose the best sunglasses, Sunglass Hut has a quality collection with some of the top leading brands. From Dolce Gabbana to Gucci to Rayban, you name it and they have it. 

Buy Now 

9. Alcohol-Free Fragrances by Lafz 

Keeping a bottle of fragrance is indeed important while traveling. A good fragrance uplifts your mood every time. While there have been perfumes containing paraben and other harmful chemicals, there are a few having natural scents with the goodness of skin-nourishing agents. Lafz is one of those brands, offering our most favorite oud and attar based fragrances with an inexpensive price range. Ingredients such as dry hay, amber, oakmoss, etc. forming the base give you a unique scent. 

Buy Now 

10. Baseball Cap by Celio 

A fine afternoon by the beach sounds perfect. But to make your summer vacays a little more instagrammable, complete your #OOTD with a causal cap. Are you looking for one but can’t find one? Drop by Celio to get premium quality caps and hats. From solid Gatsby caps to traditional Fedora hats, to classic Baseball caps, you will find each and everything on their brandstore.

Buy Now 

We have tried to include each and every important thing. Stick to these essentials, and you are set to take a short trip this National Tourism Day. Also, don’t forget to practice social distancing to steer clear of the virus. Explore the beauty of nature, and be safe!

Comprehensive Overview of E-commerce Order Fulfilment Process

The commitment to deliver the products coupled with potential difficulties completes the definition of order fulfilment. From receiving the order to packing and shipping it, order fulfillment is more than what it looks like. It’s rather a promise to serve your customers at the right time and the right place. 

E-commerce trade in the nation has progressed immensely. From retail giants to small and local businesses, e-commerce has become an integral part. Now the government of India has also introduced some rules and regulations, assisting the e-commerce businesses to run smoothly. But when we go deeper into the process of online delivery, what do you think are the factors involved? And what are the risks aligned with those factors? Well, as said earlier, it is not a process of mere two or three steps, but an amalgamation of procedures and to deliver the product.

“If the customers don’t receive their orders in time, they either cancel the order or fail to be on your loyal customers’ list.”

To attain the trust of your customers, you must strengthen your fulfilment services. Not only does it improve your customers’ order journey, but it also improves your reputation in the market. Here’s a step by step guide that will enhance your fulfilment process! 

6 steps guide to improve your order fulfilment process! 


1. Storage of Inventory

Also known as warehousing, storage of inventory is one of the crucial steps in the inventory management process. From managing the flow of supply to arranging the inventory in order, inventory storage has to be done carefully. The main chore is to arrange the inventory in suitable shelves and bins while keeping a close look at what order comes in first and what goes out next! There are various ways to determine the flow of your inventory. 

“To avoid any mess, tag the inventory with correct labels, so you won’t lose the count of your inventory.”

Quick tip: Supporting businesses of varying size & complexity including B2B marketplace support & omni-channel use-case, ANS Commerce manage warehousing, supply chain execution across channels. Request your free DEMO now!

2. Receiving Orders

The second step in the fulfilment process is receiving the order. Either you receive the order manually or incorporate software to get the orders directly. After you have successfully received all the orders, sort them by the dates of the delivery. Make those orders your priority which is to be delivered in a single day. You can start by sending your customers email confirmation, saying you have received the order, you will get back to them soon. This confirmation works as an assurance message, strengthening your relationship with the customers. 

“Make your email confirmation to the point with customer-friendly content. Add a sense of personalization by addressing them with their names.”

3. Order Processing or Inventory Picking

Picking constitutes checking the storehouse for a suitable order and picking it for delivery. To regulate optimized picking, you must ensure the previous step is done accurately. Order processing can include picking of more than one order to be delivered at more than one location. When your orders increase with time, it is essential you hire a staff to accelerate your growth. You can also outsource order fulfillment services to companies who are specialized in it.

“By outsourcing order fulfillment services, you won’t have to go into the essence of the warehousing and fulfillment process.”

Quick tip: To help you focus on other important things, ANS Commerce India’s #1 full-stack e-commerce enabler manages warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

4. Order packaging

With packaging, your branding comes into play. It’s one of the elements that reflect your brand’s identity. Focusing on this process is rather important because it’s part of the end product. Your customer won’t just receive the product but your brand’s label. So make it look charming while keeping it sturdy as your package will go through various stages before it will be delivered. Also, the packaging totally depends on the nature of the good. For example: if the product involves a breakable material such as glass, pack it properly with cardboard packaging to ensure it doesn’t break in the shipping process. 

“Use a type of packaging that’s more durable than mere fancy.”

5. Shipping of the order 

To get the goods delivered safely and timely, the shipping process plays an important role. Based upon the size, weight, and nature of the order, the best shipping method is used. Generally, businesses contact a third-party carrier for shipping services. Make sure the carrier partner you assign provides your customers with a flawless experience. 

“After you ship the order, send your customer shipping confirmation immediately, maintaining a trusted relationship.”

6. Return Order processing 

Usually, the steps of order fulfillment take a halt before this process. But to be one step ahead of your competition, you must provide a return or exchange service. Depending on the quality of the item or the reason for the return, you can restock in the warehouse. Furthermore, to ensure the refunding of the products happens efficiently, you may need to set return policies that are in favor of both you and the customer.

“You can also automate the process of return management to avoid any further hassles.”

Quick tip: Return management is effective to boost your sales. If you can’t do it, seek our help for the same. From receiving, re-labeling to packing products with better QC standards, we ensure efficient return management without any hassles. Request your free DEMO now!

How can we help you? 

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns

Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Offer fast and efficient fulfillment services to get your customer’s attention. Also, keep in mind the above six steps to provide seamless delivery. Remember, if they don’t receive their order on time, they wouldn’t bother purchasing from you in the future. To build a future understanding, order fulfillment is the most crucial concept you need to pay attention to. For any further e-commerce queries, you can reach out to us anytime.

7 Customer Retention Strategies to Boost your Sales More than Ever!

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers. 

There are two facets to bond with your customers – lead generation and customer retention. While the former welcomes new customers, the latter takes care of the existing ones. Now the question is, would you rather welcome only new customers and avoid the older ones, or would like to keep a balance between the two? 

“Marketers around the world put so much emphasis on nurturing new leads, they sometimes fail to entice the existing users.” 

It’s important to invite new faces, but at what cost? Also, it has always been easier to hold on to the existing customers because they are aware of your services and offerings. Approaching them takes less time than it takes to attract new ones. But how can you keep your existing users engaged? 

To help you maintain your loyal assets, we have come up with 7 customer retention strategies So let’s start, shall we?

7 Proven Customer Retention Strategies

1. Surprise your customers with great service

People love it when you take a step forward and value them. You can get creative in your customer support services and offer them valuable services without their knowledge, pulling off their attention. You can add thoughtful quotes with personalized messages, thanking them to buy from you. Additionally, you can give them special offers and discounts occasionally, conveying they are important for your business. 

Quick tip: You can come up with creative discount codes specially made for an existing customer base, grabbing their attention. For example, coupon codes such as JUST4YOU, WELCOME_BACK, can grab their attention immediately. 


2. Get your customer’s feedback 

The market forces are no more driven by your products, but they rather revolve around customers’ needs and preferences. In simpler words, it’s not about your products and their features. It’s about the people you cater to. Their likes and dislikes play a major role especially when you roll out a new product in the market. And it’s impossible to satisfy every customer without knowing their taste. With customer feedback, not only do you get to know your strengths and weaknesses but you also make them feel noticeable and valuable. 

Quick tip: There are many ways to gather customer feedback. One such way is to do customer surveys. Come up with short, simple, and open-ended questions.

3. Send regular updates via email automation 

Newsletters are the best way to engage your customers in your brand. It’s one of the most cost-effective ways to retain customers. You can start with drip campaigns to nurture your customers with occasional updates. From time-sensitive offers to the new collection, to seasonal sales, cover each and every occasion to hit mail! To make it persuasive and attractive, use quirky content marketing strategies, grabbing the attention. 

4. Start with cause marketing programs

Consumers love to engage with those brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. It’s the best way to retain your customers as cause marketing makes your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

5. Use the strategy of gamification

Focused on the mechanism of gaming, this strategy is not your regular game. It’s more of a marketing tool to pull off the customer’s attention. Rewarding your customers when they refer your app to their friends, is one of the examples of gamification. You can even create customer-oriented campaigns using gamification. For example, create a contest asking your users to refer your business to ten friends. If five of their friends purchase using their code, they will get a free product. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customer. Request your free DEMO now! 


6. Organize live educational webinars to motivate your customers

Webinars are a great way to educate your customers. You can organize a webinar, revolving around an area of your business. This way you can educate your customers and ask them to purchase from you. For example: If you are an e-commerce fashion brand. You can organize a webinar, highlighting fashion branding tips. This way you can introduce your new offers and products while giving them a glimpse of how you market your brand.

Want To Drive Traffic to your e-commerce website? Click here to read 10 concrete ways to boost your website’s traffic! 

7. Prepare a communication calendar

By creating a communication calendar, you get an idea of how often you interact with your customers. Even when you don’t get the answer to the feedback form, it’s your responsibility to reach out to them time and again. A communication calendar is similar to your editorial calendar. The only difference is, it tells the last time you communicated with your customers. 

Quick tip: By using a communication calendar, you can check if a customer’s subscription is about to get expired. You can reach out to them before it gets expired. This helps in retaining the existing customers. 

How to do it all?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now! Request your free DEMO now! 

Customer retaining campaigns cost 10X less than lead generation campaigns. These strategies are indeed very important to be included in your marketing efforts. Start with the above 7 strategies to enjoy long-lasting benefits.  

Learn for FREE: 6 Best E-commerce Courses You Must Try in 2021!

Last year, digital commerce became a necessity! Needless to say, many people around the nation shifted from offline to online shopping. Not only has this changed the whole e-commerce landscape, but has also given an opportunity to many new players to enter the market. While there has been a rise in the industry, many people have become enthusiastic to give e-commerce a try!  

Are you willing to start your own e-commerce business? Or do you have an e-commerce business that has hit a plateau and now you can’t boost your sales? Well, to make the most out of this fast-paced industry, you should start with an e-commerce course. And what could be better than trying out a FREE course? 

“Commencing with an e-commerce business is slightly different from opening a brick and mortar shop.”

From learning site optimization to web analytics to content marketing, an e-commerce course can give you the chance to get along with like-minded people. Here we have curated a list of 6 FREE e-commerce courses to help you kick-start your career in this industry!

6 E-commerce Courses to try in 2021!

1. Sourcing and Customising Best Selling Products for E-commerce by Alison

In the world of digital retail, it has become too difficult to boost sales, particularly when there is vast competition. But if your approach is correct, no one can stop you from winning the race. With the same notion, this course helps you to add value to your products to gain high returns. Without needing assistance from a fancy designing boutique, you will be able to create your fully-functional store. Also, the course is free of cost if you register with Alison.

 After finishing the course, you will get an expertise in the following areas:

  • What are online marketplaces
  • How to customize products to elevate its value
  • How to make a successful single product store 

2. E-commerce certification course by eMarketing Institute

To help you understand the fundamentals of e-commerce in-depth, this course features detailed aspects of online business. From making a business plan to finding strategies to increase sales, you will get to know all the things e-commerce. With an increase in Mobile usage, businesses need to optimize their website for mobile devices. There’s another segment in the course featuring Mobile SEO to improve the user experience. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create a business plan
  • How to optimize the website
  • How to choose a CMS (Content management system) platform to design website
  • How to sell on online marketplaces such as Amazon, eBay, etc.

3. E-commerce logistics and Last Mile by edX

If you are eager to know the logistics and operations process in an e-commerce business, this course is just for you! With a special focus on logistics and fulfillment, it is more on the practical side. Throughout the course, you will develop an understanding of operations and supply chain management with the challenges attached to virtual sales. 

*The course is free but to have the certificate you will have to pay.*

After finishing the course, you will get an expertise in the following areas:

  • What are the different stages of e-commerce logistics operation
  • What are the main challenges faced 
  • How to maintain relationships with customers with worldwide e-commerce logistics cases
Quick tip: If you want to build your e-commerce business but don’t know how to get started with fulfillment and logistics, fret not we are here to help you with our full-stack e-commerce solutions. Request your free DEMO now!

4. Get a Business Online by Google

To get the nitty-gritty of e-commerce websites and digital marketing, this course is suitable for you. Designed by Google, this course doesn’t put light on complex topics, however, if you are getting started in the industry, it will assist you. Along with niche topics, you will also explore some online marketing topics such as Google Analytics, SEO, online advertising, etc. With 7 modules, you will get a verified certificate at the end of the course. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create an online strategy
  • How to stand out from the competition
  • How to build an online presence
  • How to manage online payments

5. Diploma in E-Business by Alison

Want to scale your already-existing online business? This course has the answers to all your queries. From building an online marketing plan to improving your site’s landing page, you will explore all the aspects of e-commerce and online marketing. You will also learn to write ads to entice your customer base while choosing the right keywords! Along with that, the course gives you a brief about tools such as Google Webmaster, Google AdWords, and Google AdSense!

 After finishing the course, you will get an expertise in the following areas:

  • How to create a website and make it look beautiful
  • How to connect with customers online
  • How to use local SEO tactics
  • How to navigate Google analytics report

6. Online marketing certification course by eMarketing Institute

In the age of digital technology, it is essential to get the knack of online marketing before you start your own business. This course allows you to explore several areas of the new marketing landscape including social media marketing, search engine optimization, search engine marketing, affiliate marketing, etc. After the inception of advanced technology, the lines have blurred and there has been a complete convergence. This course will make you understand that in-depth while keeping a well-balanced blend of art and science.

After finishing the course, you will get an expertise in the following areas:

  • How to make use of numbers in the digital era
  • How to reach out to potential customers
  • How to implement social media in your business strategy

How can we help you?

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free DEMO now!

There you have your six e-commerce courses! Before you start the course, here’s a tip for you! Don’t let the knowledge slip through your mind! Make your notes and practice your concepts to build your own brandstore. Initiate the new year with a new beginning and new learning! Enroll yourself today! 

8 Constructive E-commerce Website Designing Tips To Boost Sales in 2021!

Last year has surprisingly increased the need for the e-commerce industry. From necessities such as vegetables and dairy products to fashion items including footwear and apparel, online shopping has become essential from a vogue! With this increased demand, the need for an optimized and aesthetically accurate brandstore has also risen. 

“Irrespective of how fancy your social media presence is, if your website design is not optimized, you will lose all the charm!”

Imagine, you and your friends have decided to visit a newly hyped mall. The moment you enter the shopping mall, you get disappointed by the ambiance. You can’t decide where to go as there is no navigational banner. The ambiance is dull and doesn’t match the hype. Will you visit again? Or will you even stay there for another second? To make your prospects send you the token of loyalty, you need to pay attention to website designing. 

There are many aspects to grip the attention of your visitors. Factors such as product image aesthetics, customer service, navigational buttons, etc. are important to note while designing your website. 

8 ultimate tips to design your e-commerce website!

1. Use high-quality product images

The major downside of online shopping is that users can’t visualize the products. To ease out this problem and position your offerings in their minds, showcase your offerings with high-quality images. You can even insert videos depending on the type of the product. 

Is your website loading slow? Follow these tips to optimize your website!

Since your shopper’s experience highly depends on the product images, ensure they are of optimum quality. Any sort of blurriness or pixelation image can damage your brand image. Also, you can make a photo gallery for each product, letting users have a better look from each angle.

Quick tip: To get a refined experience, you can get started with Kartify – our brandstore tech. With Kartify, real-time image optimization with cache & DB replication, making your website quicker and faster. Request your free DEMO now!

2. Employ a limited options to the navigation menu

Menu bar helps your site’s users to easily locate your offerings and find what they are looking for. But when they find an unlimited option on your menu bar, they get confused and drop the idea altogether. Also, not to mention, the higher the number of options you deploy, the more time your site will take to load. So, don’t confuse your prospects, be precise and concise! 

Quick tip: If you have a wide product portfolio, you can opt for a drop-down menu to arrange your products. For example: If you check Vero Moda’s India website which is powered by Kartify, you will get the idea of how organized and arranged your navigational menu should be. 

3. Let your users filter the search 

Another option to make your site’s users’ navigation better and more relevant is filtering!

Can there be anything more annoying than finding your favorite hoodie and realizing that it’s not available in your size? Letting filters in your brandstore is the best way to retain your customers. You can employ popular filter options such as price, discounts, size, color, etc. This helps users to navigate the exact items they have in mind.

4. Include an E-shaped pattern to convert visitors

“Always keep in mind the natural reading pattern of a website while designing your website.”

When you head over to a brandstore to buy something, you must have seen the menu bar starts from the top left corner, followed by the products, making their way horizontally across the website. E-shaped patterns of an e-commerce website are quite common and natural. So always utilize this pattern and go by the rule to make it pleasing for your customers. This presentation will mark your offerings in your potential buyers’ minds and will help you convert them. 

5. Sync the website’s design with your brand identity

Keep sync of your color tones with your brand logo. Don’t use different themes with too many elements and colors. Also, balance your identity with your website’s overall design. For instance, if you are a luxury clothing brand, keep your design elements as voguish as possible without going overboard. But if you are an online book store, narrate your website with metaphors and verse. The idea is to understand the customer base and find out what they need and not what you sell. Mold your website’s look and feel accordingly and you will get high conversion rates.

6. Insert a back-to-top button

You are scrolling down on an online shopping website. After a few minutes of scrolling, you want to go back to the top of the page without going back.

Also known as the scroll-to-top button, it is a navigation feature, aiding users to navigate to the top of the page. It comes in handy when there’s a lot of content on the website. Without having you to make any efforts, this button helps you reach the top easily. The most common UI pattern is to place the sticky button in the bottom right-hand corner! 

7. Go for single page checkout 

Cart abandonment is quite a common problem for e-commerce businesses. It hampers their growth while giving a low conversion rate. One way to reduce the cart abandonment rates is by including a single-page checkout on your website. A multiple page checkout can annoy the customers and has a great chance of them abandoning their carts. Keeping this in mind, you should go for a quick checkout option, letting customers seamlessly buy products. 

Quick tip: To help you get rid of cart abandonment, Kartify features a single page checkout attribute, allowing a quick checkout. Request your free DEMO now! 

8. Don’t forget to add product reviews or client testimonials

People have become more active when it comes to online shopping. They don’t trust easily. They look for different platforms to check how reliable you are. One way to eliminate customer’s skepticism through your website is by adding reviews and ratings on your product pages. It gives them a better understanding of their potential purchase. Not only that, but you can also insert a testimonial section on your homepage, where you can showcase your customers’/ clients’ testimonials.

Want to know how to retain social proof while getting more product reviews and ratings? Check out our blog to know more!

How can you achieve this?

From maintaining the aesthetics of your storefront to improving your sales funnels, Kartify offers a wide range of options. Designed to ensure the security of your brandstore, it hosts a lot of international and national brands’ websites recognized and certified with the ISO security standards. Request your free DEMO now!

What can you expect from Kartify? 

  • Multi-store Management: Kartify offers its users a feature that manages all your stores, analytics, staff accounts, user permission, all in one place. 
  • Refund Manager: Kartify’s in-built Refund Manager assists you in processing refunds for both prepaid and COD orders. You get a single view of all the eligible refund orders.
  • Customer Loyalty Programs: To improve the reputation of your brands, Kartify is pre-integrated with Customer Loyalty Programs.
  • Custom reporting: Having captured all data and user logs for analytics and insights, Kartify lets you create custom reports.
  • Custom-integrations: Kartify has robust integrations with various partners. With more than 60 integrations, all the features in Kartify are regularly updated with new versions.

Online shopping is all about creating online experiences. To persuade the customers, you must get your site’s design right with a focus to convert your visitors. We hope this post has helped you get an idea of how to design a website, boosting your traffic. 

Bid Adieu To 2020 With Top 20 E-commerce Trends!

Did we ever think classroom sessions will be replaced by video call applications? Did we ever think sanitizer will be given more priority over a bottle of water? 

Whatever they say, 2020 has been quite a momentous year! 

With a pocket full of technology and free time, we have faced many challenges. Not to mention FOMO has finally become our best buddy! But still, it would be a shame to say that the year was boring. There was a time when we were a bit skeptical to shop online. But, this year, has clearly changed that too, as we were left with no choice but to buy everything we had abandoned for months. 

So, can it be any better than 2020? Well, to kick off your year-end blues, we have curated a list of 20 e-commerce trends to wave our goodbyes. Also, if you are planning to start your online business, or you already have an established e-commerce business, you must capture the recap of this beloved year!

Top 20 E-commerce Trends of 2020! 

1. Spike in the contactless payment options

The pandemic has surely seen a decrease in the percentage of cash on delivery orders! According to our data, the contribution of the COD payment options has decreased from 47% in 2019 to 27% and the share of online payment modes has increased to 73% this year. Seeing this trend, e-commerce businesses have included a plethora of social payment options such as Apple pay, Google wallet, Facebook payments, Twitter Buy, etc., to let customers make seamless payments. 

2. The increasing demand for Mom & Babycare products

There is no doubt in saying that health has been a major concern this year, especially for new mothers and infants. This need has surely upsurged the demand for the Mom & Babycare products. If we talk in numbers, there has been an 8X increase in the sales contribution from this segment in 2020!

3. Devouring healthy snacks and counting their nutritional value is the new norm

The outbreak of pandemic has increased the importance of food and nutrition in our lives. But now, people have become more conscious about their health. Soy milk, whey ice cream, protein bars, dried berries, roasted seeds, etc, have become their go-to snacks. Marketplaces such as Amazon, Flipkart, etc. have been flooded with nutritional products.  

4. Increase in the sales contribution from non-metro cities

According to ANS Commerce partner brands data, the sales contribution of tier-2 cities has increased from 44% in 2019 to 65% this year. Buying patterns of consumers all around the nation seem to have changed significantly with categories such as health & nutrition and FMCG & agriculture making a surge. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping. 

5. The importance of the user-generated content


With the emergence of social media, the pandemic has failed to keep people distant mentally. They have been using social media sites more than ever. Taking the advantage of this trend, brands have been using engagement marketing tactics such as contests and giveaways by motivating users to generate content. 

6. The rise of independent local businesses in shaping customers’ journey

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture. People’s preferences for local and small brands have increased in the year 2020. Not to mention how our social media news feeds are flooded with users giving shoutouts to their favorite brands.

7. An increase in the service-based subscription model

The subscription model has been preferred by almost all e-commerce businesses, given the fact it has the leverage to boost sales. Coming over to the specific type in the e-commerce business, the service-based subscription model seemed to hold a great value. This business model generally controls pricing based on the value, giving users flexibility. Extra benefits such as free delivery, quick delivery, etc, add more value to the customers’ lives. Almost all the platforms are indulged to position their brand through these tactics.

8. Loyalty programs to establish long-term relationships

In entrepreneurs’ marketing toolbox, loyalty programs hold a certain value to enhance long-term relationships with customers. With deeply personalized offers, brands try to make sure their customers are rewarded.

9. A surge in the sales of Sustainable products

People all around the nation have seen to pay more attention to their purchasing decisions. More sustainable ways of production are fabricating ways into shopper’s marketing strategies. Some of the popular sustainability trends include the production of homegrown food items, cruelty-free makeup products, sustainable & slow fashion apparel, etc.

10. Influencer marketing is the new sales model

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Through influencer marketing campaigns brands are trying to make use of the creativity and control that the influencers have made over time with their audience.

11. New ways of gifting loved ones

The idea behind giving e-gift cards to loved ones has become popular these days. And e-commerce players are well acquainted with it. So, if you want to grab the notice of your prospects, invest in e-gift cards to give your customers flexibility! ANS Commerce has been in close contact with their partner brands and decided to expedite a module in our product roadmap given its increased relevance. We had enabled the gift cards feature on Kartify this year – it’s an easier way to boost a brand’s sales.

12. Chatbots have become a new way to communicate

Be it tracking your product, or asking queries regarding product exchange, communicating with chatbots have increased more than ever! Chatbots have been there forever, but with the surge in online sales, their usage has also increased. 

13. ROPO (research online purchase offline)

Forecasters and marketers have forecasted last year that ROPO (research online purchase offline will continue to rise. But looking at the current scenario, the trend seems to have disappeared in the year 2021.

14. Mobile commerce in 2021

To let people enjoy the perks of quick shopping, businesses are engaging in mobile/ social commerce. Also, brands have looked to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has expanded its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. 

15. An increase in the Omni-channels tactics

Customers are present everywhere. Be it website, mobile applications, social media platforms, you won’t see a single platform that doesn’t have a social presence. Omni-channel is an approach that provides a fully-integrated experience to the customers. Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. Not to mention how omni-channel tactics can improve inventory depth! Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

16. The rise of AR and VR

Virtual reality has been there before this year, but it has continued to pick up speed in 2020.  Virtual reality and augmented reality have increased to enhance the e-commerce experience for customers with online assistance/ recommendations, virtual trial rooms, etc. 

17. Most preferred product segments of 2020

Fashion & Lifestyle was always a major contributor to e-commerce sales. But this year, the festive season in the wake of coronavirus has upsurge the demand for other segments as well. Beauty & personal care segment contribution has also increased. In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category too.  

18. Unstoppable growth of B2B e-commerce

In the age of digital technology, B2B e-commerce is growing with an accelerated speed. The days of supplies needing to be ordered via fax order forms or other offline methods are seen to be shrinking. Both new and established brands have started to value their customers online.
By automating B2B through their e-commerce site, the businesses also seem to reduce their operating costs. 


19. Country of origin norm

100% of brands around the nation have this information on the mandatory guidelines of using ‘Made in India’ as a product attribute. This has risen in both the production and consumption of Indian goods. Kartify – our brandstore tech – is made in India to deliver exceptional e-commerce experience to Indian brands. We are striving to increase India’s e-commerce presence by assisting brands! Request your free DEMO now!

20. Voice Commerce has introduced us to voice search

With Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, shopper’s reliance on voice assistants has increased. Simply commanding a voice assistant while indulging in the routine chores helps you save time. People have seen to use voice search more rapidly in 2020. 

While these are some of the biggest trends of the year 2020, we can see many other trends impacting the industry. We are super excited to see what next year brings in, are you?

Should You Offer Free Shipping To Boost Sales? Here’s Why & How?

Can I really boost my business by offering Free Shipping? Is Free Shipping a good tactic to vouch for? – We often come across these types of questions when it comes to shipping costs. 

You see a brandstore where everything you get comes at no shipping cost! Would you not get enticed and hoard your cart with products? Well, that’s why free shipping is your best friend. Now, let’s reverse the roles and imagine. You are a small-sized business. You are offering free shipping costs on all the items at all times, resulting in eating away your profit margin. Would you opt for it now? Even after getting more customers, you would not like to compromise on your net profits. So how to keep this balance and when and why to offer free shipping to customers?

“It’s difficult to bicker with the importance of free shipping and how high shipping leads to high cart abandonment rates.” 

5 Reasons behind ‘Why should you offer Free Shipping?’

Let’s initiate with the most basic question retailers generally, get stuck to – Should I offer free shipping, if yes, then why? There are obvious reasons to throw shipping into the bargain, but we will give you the 5 most common yet important reasons about “Why should you offer free shipping?”

1. An immediate surge in sales

One of the reasons behind ‘free shipping’ is that it straight away boosts your sales. When you get a product without any shipping cost, you get impulsive and end up purchasing the product. A buyer sometimes yields to pay a higher price than paying an extra shipping fee. Free shipping can also serve as a lead to bigger orders, especially when e-commerce retailers set minimum thresholds. 

2. Low rate of shopping cart abandonment


Having a direct association with the shipping fees, the cart abandonment rate is quite a common problem in e-commerce. Imagine this, you want to purchase a product for weeks. You were waiting for the offers, and have just now seen the price is reduced but the shipping fee is added. Would you rather abandon the cart than paying a high price? We already know the answer, don’t we? If not free shipping, try to offer as less shipping fee as you can to overcome this e-commerce obstacle. 

Are you determined to reduce the Cart Abandonment Rate? Read on to learn 12 must-use strategies To reduce it and re-target customers!

Quick tip: Having integrated with diverse logistics players, ANS Commerce – #1 e-commerce full-stack enabler – ensures timely delivery with optimized costs for both domestic and international deliveries. Request your free DEMO now!

3. Hold out against the competition

In a sea full of online shoppers, you clearly have a lot of – both new and established – competitors. Sometimes, it gets difficult to compete with the already established players due to their widespread reach. But no shipping could be a real savior at those times. When you offer free shipping, but your competitor doesn’t then who do you think will your customers choose?

4. Reaching out to new prospects


Word of mouth plays a significant role when you give a particular offer and others don’t. You not only entice the old customers but also get more leads. ‘No shipping cost’ definitely helps you stand out in the market. People like to spread the word. Give them good offers, they will talk about you. This way they become your brand advocates, letting you be noticeable, and this way you reach out to wider audiences.

5. Retaining social proof on your product page

A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors. When you give products without charging a shipping fee, people get swayed and leave favorable reviews on your product page. This builds a sense of trust among others, letting your brand position in the mind of the consumers. 

Your Business Needs Customer Reviews And Ratings! Here’s Why And How?

How & when to offer Free Shipping? 6 Ways you can offer Free Shipping!

There are many uncommon ways to boost your sales. For one reason, most people think that free shipping is the best option to vouch for. But how to keep up the score of sales numbers? Offering ‘Free Shipping’ is one of them that can let you scale your business with more ease. Now that you are agreed to offer free shipping to your customers, let’s explore the tactics you can use to give this perk to your beloved buyers. 

1. Set a minimum threshold to avail of free shipping

One of the wise tactics to offer free shipping is setting up a minimum threshold. This works when a retailer sets a minimum amount value of for say, ₹999 to avail the benefits of the free shipping. Think, if you are buying a product that costs around ₹700. Just to save the shipping cost, you will be forced to buy another product to exceed the minimum order value. This way both the buyer and seller get to save more. You will see a sudden boom in sales.

“Not only does it increase the sales but also builds a sense of trust and loyalty among the customers.” 

2. Offer free shipping on specific occasions


Remember those times when your news feed is full of “FREE SHIPPING” campaigns! Marketers sort specific occasions for seasonal push when there’s a chance in the upsurge of sales numbers. To be a step ahead of the competition and reach their customers’ satisfaction level, businesses offer free shipping on special occasions. In India, one of those peak times is the festive season. You can provide shoppers with no shipping to get maximum orders. During these times, they are already impulsive to buy products, and no shipping adds an extra boost. 

Quick tip: You can also club the above two ways to increase your profit margins. During specific occasions, set a minimum threshold to get the benefits of no shipping cost.

3. Provide free shipping on certain products


Providing ‘free shipping’ is important to boost sales, but earning a good amount of money is equally significant. How to keep this balance? 

Not all the products leave a handsome amount of margin. But there are some that hold good amounts of profits. Offering free shipping on those products would not cause any harm but increase your sales. It’s quite common for retailers to provide free shipping – on high margin getter products – so that they can easily soak in the shipping cost. So why don’t you fascinate the potential buyers by using the marketing tactic? This way you can both gain their trust and boost your sales.

“Deliver happiness to your customers by offering free shipping on their most preferred products.”

4. Persuade prospects to buy membership programs and get free shipping


People love combinations of offers and when they get two things at a time, they hit up without giving a second thought. Take the example of Amazon Prime in which they offer early delivery and free shipping (on some products) to people who are Prime members. An innovative way to earn from both ends is what you would call this model. You can ask your target market to buy subscriptions, premium membership, loyalty programs, or any other subscription-based program. Also, communicate the idea that they will get free shipping on all the orders if they buy your membership. 

Quick tip: You can make different packages of your membership in which you can mention different conditions of shipping. For example, you can have a package of ₹500, giving people free shipping on the order above ₹499. Just like that, you can have another package in which you can have another combo of ₹999 in which they can get free shipping on all the order values.  


5. Cover shipping fees with product price

This is a slightly wicked idea to get more traffic on your brandstore. Cook shipping fees in the product price. The desperation to get products without paying any shipping fees can be entertained by this idea. And then you can viral your ‘no shipping cost’ campaign without compromising with your profit margins. Most marketplaces use the same marketing innovation to catch the glimpse of their prospects. 

6. Include free shipping on product returns

If you are into the Fashion & Lifestyle segment then this tip works the best for you! Apparels and footwear generally account for high rates of return. Sometimes people don’t find the color flattering enough or sometimes it’s the size issue. Letting customers unpack free shipping offer on the return or exchange would give them another reason to drop by your branstore. They would get encouraged without getting stressed upon the fact the return policy can cost them a delivery fee.  

How to do it?

If you are worried about how to manage timely delivery with optimized cost, then we are here to assist. With end-to-end fulfillment and logistics – from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your DEMO for the warehousing solution.

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Testing various innovations is the cue to find what works the most for you and what doesn’t. There’s no rule that free shipping always works. But you can execute the above-mentioned innovations to see if free shipping works for your business. Additionally, research your competitors, and their marketing tactics to be one step ahead of them.