How to Win the Amazon Buy Box in 2023?

The Buy Box is the holy grail for Amazon sellers. It’s your key to unlocking better sales and improved visibility on the platform. Unfortunately, with ever-changing algorithms and intense competition, winning Amazon Buy Box has become a daunting task. Still, with the right strategies and persistence, it is possible to secure the buy box position for your products. 

In this article, we will discuss how the Amazon Buy Box algorithm works when you are a distributor (selling the same product with other sellers) and explore strategies on how you can win Buy Box in 2023. We will also see if there is anything different if you are the only seller of the product. Let’s dive right in. 

What is the Amazon Buy Box?

The Buy Box is the section on Amazon’s product detail page that allows shoppers to add the product to their cart with one click. In the desktop view, the Buy Box is located above the fold on the right side of the page. Here is how it looks:

Here is how Amazon buy box looks on desktop

Credit: Amazon

The Buy Box appears just below the product image and the main product details section for mobile. Here is how it looks on mobile:

Here is how Amazon buy box looks on mobile screen

Credit: Amazon

The Buy Box is available to only one seller at a time. Only those that provide the best customer experience, as determined by Amazon’s algorithm, are selected for the Buy Box position. Other sellers will appear as a clickable list below the Buy Box, which is less visible to customers and can result in decreased sales.

Why is Winning Amazon Buy Box important?

Winning the Amazon buy box increases your chances of successful sales by 4 times. Studies suggest 82% of all purchases go through Amazon’s Buy Box. The number is even higher for mobile. 

A presence in Buy Box will skyrocket your Amazon sales and bolster your visibility in no time, as your offer will be the default option for customers to purchase. 

Also, Amazon uses Buy Box metrics to evaluate seller performance. Winning the buy box also means a higher ranking on the product listing page and better ad performance. Especially for sponsored ads, as Amazon only allows sponsored ads for sellers who win the buy box. 

How Amazon Buy Box Works?

The Buy Box is based on Amazon’s proprietary algorithm that:

  • Assembles products from different sellers.
  • Identifies which seller is the most reliable and with the best offer at the time
  • Recommends that offer and seller to the customer.

When allocating buy box positions for distributors, the Amazon Buy Box algorithm ensures that the sellers keep rotating from time to time to keep things fair, provided a better seller and offer emerges, whereas, if you are a sole seller, the algorithm awards you with the Buy Box if you meet all the eligibility criteria set forth by Amazon. 

The Buy Box algorithm aims to ensure trusted sellers with reasonable prices and good customer service always win the Buy Box. This improves the consumer experience, resulting in repeat purchases and more orders for Amazon.

Amazon’s algorithm uses a variety of factors to decide the Amazon Buy Box seller. They include –

  • Price: The algorithm prefers competitively priced products. It awards Buy Box to the seller with the lowest price, provided the other factors are favorable.  
  • Fulfillment method: The algorithm prefers products that are fulfilled by Amazon (FBA) or by Amazon’s shipping service (SFP) over FBM (Fulfilled by Merchants). It ensures that the product reaches the customer accurately and on time, resulting in improved customer satisfaction.
  • Seller rating: The algorithm awards Buy Box to sellers with a higher seller rating for Buy Box. The sellers with higher ratings are considered trustworthy as they offer better fulfillment and product quality.
  • Inventory: The algorithm prefers sellers who have sufficient stock of the product. It ensures that the seller will certainly ship the product on time without any last-minute surprises.
  • Sales history: The algorithm prefers sellers with an excellent sales history.
  • Buy Box eligibility: Lastly and most importantly, the algorithm only allows sellers with a professional selling plan and meet the basic Amazon Buy Box eligibility requirements (we will discuss this in the next section).

Amazon’s algorithm evaluates all these factors and assigns an individual score to each offer by a seller. The offer with the highest score wins the Buy Box. 

Requirements for Amazon Buy Box eligibility

To be eligible for buy box, Amazon sellers in India must:

  • Be subscribed to the Amazon FBA plan
  • Have good performance metrics, including a cancellation below 2.5%, an order defect rate (ODR) below 1%, and a late shipment rate under 4%. You can check your performance metrics on your account health page. 
  • Sell new items. Refurbished or used products are usually not eligible for the regular Buy Box. To get the Buy Box for renewed products, you must list it as a separate product. 

You can check whether your listing is Buy Box eligible in your Amazon Seller Central dashboard.

Busting Amazon Buy Box pricing myths

The biggest pricing myth regarding Amazon Buy Box is – The lowest price always wins the Buy Box.

This is not true. While having a low price is undoubtedly a critical metric considered by Amazon, it is not the only factor to determine whether you win the Amazon Buy Box or not. The algorithm considers multiple factors like seller rating, inventory, and sales history to award you the Buy Box. 

In fact, having a very low price might hurt your chances as it will indicate a poor-quality product. At the same time, raising prices too high can make your offer less competitive. You should instead make minor price adjustments that can help you maintain profitability and improve your chances of winning the Amazon Buy Box. Checkout our blog on pricing strategies for E-commerce and DTC brands

How is the Amazon Buy Box evolving? (Recent updates on Amazon Buy Box)

The way Amazon displays offers from multiple sellers in the Buy Box has undergone significant changes over time due to updates in Amazon’s algorithms and increased competition. 

Recently, Amazon in Europe made a decision to change the layout of the Buy Box in order to comply with agreements made to address antitrust concerns raised by the European Commission. Under this new rule, Amazon will now prominently display the offer from the second seller on the product display page. This rule is currently only in effect in Europe; however, it may be implemented in the United States and other countries in the future.

How to win the Buy Box on Amazon in 2023?

1. Sign up for Amazon FBA

First and foremost, you need to become an FBA seller and outsource your order fulfillment to Amazon. This ensures that your products always reach the customers on time, as FBA  is one of the fastest shipping options available. You need to send your products to Amazon fulfillment centers whenever a customer makes a purchase.

2. Maintain sufficient inventory

Having enough stock of the product ensures you can fulfill customer orders without delay. Also, by maintaining sufficient inventory, you demonstrate to Amazon that you’re a reliable and trustworthy seller. This can further increase your chances of winning the Amazon Buy Box.

3. Maintain a good seller rating

Amazon considers a variety of metrics to determine a seller’s rating, such as shipping time, order defect rate(ODR), pre-fulfillment cancel rate, and late shipment rate. A good seller rating is a sign that you offer a great customer experience. Long story short, ensure that you fulfill orders accurately and on time and offer excellent customer service. This can make you an attractive candidate for the Amazon Buy Box.

4. Focus on product pricing

It’s important to maintain a competitive price to increase your chances of winning the Amazon Buy Box. The price should not be set low when your performance metrics are poor, or your seller ratings are not good. If you have perfect performance metrics, you can always price your products higher and still win the Buy Box. 

Here is a cheat sheet for you to win Amazon Buy Box in 2023 – 

Cheat sheet to win Amazon buy box

Win Amazon Buy Box with these pricing strategies

There are three popular pricing strategies that you can employ to improve your chances of winning the Amazon buy box. They are – 

Rule-based repricing: 

This repricing technique is all about setting up a set of rules and conditions that will automatically adjust your product prices on Amazon. The rules can be based on factors such as the prices of other sellers, your own cost of goods, and your desired profit margin. This is one of the most efficient and easy-to-adopt pricing strategies, but it doesn’t take into account real-time market conditions.

Manual repricing

As the name suggests, this repricing method is all about manually adjusting your prices based on the prices of other sellers, cost of goods, and required profit margins. This strategy is not the most efficient one, as changing rules manually can be time-consuming, but it gives you immense flexibility to change the prices according to market conditions. 

Algorithmic pricing

This is probably the most effective and efficient repricing technique out of the three, as it uses advanced algorithms and machine learning techniques to analyze market data and come up with accurate pricing decisions. The only flaw with the algorithmic pricing method is that it demands a significant investment in technology and expertise.

As you can see, each of these strategies has its own pros and cons. So carefully choose a strategy based on your resources, goals, and budget. But we recommend using automatic repricing tools like Repricer, Bqool, and Seller Snap to ensure that you are pricing your products competitively. 

Why am I not winning the Amazon Buy Box?

There could be several reasons why you are not winning the Amazon Buy Box depending on whether you are a sole seller or distributor on the platform. 

Here are a few reasons you are not winning the prestigious Buy Box as a distributor – 

  • Your prices are not competitive.
  • You are using a fulfillment method that is slower or less reliable than others.
  • You have low seller ratings indicating low seller performance.
  • You have very low stock levels and run out of stock regularly.
  • You fulfil orders very late.
  • You are not Prime eligible. 

Here are a few reasons for not being able to win Buy Box as a sole seller – 

  • You have low seller ratings indicating low seller performance.
  • You have poor customer ratings and reviews.
  • Your product details are not complete such as titles, images, and descriptions, are incomplete or inaccurate.
  • You have low stock levels and run out of stock regularly.
  • You fulfill orders very late.

Fix all the above issues to improve your chances of winning the Amazon Buy Box in 2023.

Lost Amazon Buy Box – What next?

The Amazon Buy Box is undoubtedly one of the most promising ways to improve your sales on Amazon. But if it evades you or you lose it after winning it, do not be dejected. You can still win the Buy Box by:

You can still win the Buy Box if you are a distributor: 

  • By setting a competitive pricing
  • By ensuring that you deliver products on time and faster than your competitors. 
  • By keeping your ODR below 1%.
  • By ensuring that you are Prime eligible. 

If you are a sole seller, you can win Buy Box by:

  • Encouraging customer reviews and addressing any negative feedback in a timely and professional manner.
  • Continuously monitoring and analyzing your sales and competitors to stay ahead of the curve.
  • Keeping a close eye on seller rating, customer feedback and returns. 

If that doesn’t work, you can always try to be present in the Other Sellers section of Amazon. Now this section might not be as prominent as the Buy Box, but you still get good visibility over sellers who are not visible at all. But remember – to feature in this section, you must still meet all the eligibility criteria of Buy Box. 

Other sellers section below Amazon buy box

Credit: Amazon

Managing Amazon marketplaces requires expert knowledge and a deep understanding of how the platform works. Many D2C brands and E-commerce businesses find themselves in a challenging position to optimize their sales and profitability on Amazon. As a D2C enabler, ANS Commerce can help brands like yourself, by providing comprehensive marketplace services, including account setup, optimization, and management, ensuring a strong brand presence and maximizing sales potential on the platform.

Wrap Up

By following the strategies outlined in this blog, such as analyzing pricing, improving fulfillment methods, enhancing product detail, boosting customer feedback, and increasing inventory, sellers can increase their chances of winning the Amazon Buy Box and boosting their sales on Amazon. 
If you need further help on Amazon Buy Box or want assistance in setting up your e-commerce store, reach out to us by booking a demo.

Understanding Minimum Order Quantity for E-commerce Businesses

To run a successful E-commerce business, having the right amount of inventory is crucial. While you need to meet the demand, you don’t want to hold onto stocks you can’t sell. 

But here’s the thing— sourcing and managing inventory aren’t that simple. As an E-commerce seller, you’d need to choose a supplier who doesn’t only sell at the right price but also allows you to order an optimal amount of units. 

There is a Minimum Order Quantity (MOQ) in the picture. Most manufacturers set a MOQ to make buyers like yourself to commit to buying enough to ensure they’re making a profit. 

But what is MOQ, and why do suppliers need to impose such constraints? What impact does MOQ have on your inventory, and how can you optimize your purchase orders with MOQs without risking your business? These are some of the questions we will answer in our blog. Read along! 

What is the Minimum Order Quantity?

Minimum Order Quantity (MOQ) is the minimum number of units suppliers want their buyers to purchase in a single order. MOQ is usually expressed as a minimum number of units, but suppliers sometimes set it for the order value. For example, a supplier, XYZ Ltd., may only accept an order valued at more than $10,000. 

The MOQ ensures a sufficient quantity of products to justify production or procurement costs. As a result, it reduces costs and streamlines production processes.

Manufacturers or suppliers typically use a minimum Order Quantity, but E-commerce merchants can also implement it when selling bulk orders to their retailers. 

Here are some examples of MOQ:

  • A Manufacturer’s MOQ maybe 10,000 units. It means a buyer like you must buy at least 10,000 units of inventory at a time. 
  • Likewise, a brand can have an MOQ requirement of wholesale or retail partnership where they must purchase a minimum of 1000 units or $1000 worth of product from you. 

In our next section, let’s try to understand why suppliers set Minimum Order Quantity constraints for buyers. 

Why do Suppliers Set a Minimum Order Quantity (MOQ)?

Suppliers, similar to any other business, face various costs and limitations. Ultimately, they must make some profit from each order to cover expenses such as transportation, storage, handling, and administrative costs. These overhead costs may only represent a small portion of the order’s total value, but smaller quantities can significantly reduce the profit margin.

Let’s look at the below scenarios to better understand the importance of MOQ: 

Why do suppliers set MOQs?

As you can see in the first case (case A), the supplier makes a handsome profit. However, in the second case (case B), where the order quantity is small, the supplier makes a lower profit. 

In the last case, where the supplier is selling individual units, they would make a loss on each transaction, making it the worst option possible.

Suppliers often set minimum order quantities to protect their margins, as selling products in small quantities is not financially viable for them. This simple example illustrates the reasoning behind this practice.

In our next section, let’s understand how MOQ impacts you as a buyer. 

Impact of Minimum Order Quantity (MOQ) on Inventory

A supplier’s MOQ, whether high or low, can significantly impact your business. For example, it will affect the inventory level you hold, the frequency at which you place the order, and the amount of working capital you tie up in the purchase order. 

Let’s take it a step further and understand how high MOQs and low MOQs affect your inventory and overall business. 

High MOQ

Suppliers with high MOQs require you to order a significant amount of inventory, which may involve longer lead times. As the stock would be larger, it would also take up more space in your warehouse and reserve a massive chunk of your working capital. Further, there’s also the risk of holding onto the stock for a long time and making it obsolete. 

However, there’s also a positive side to high MOQs. The administrative costs will be lower, as orders will need to be placed less often. Also, you’ll be able to buy more at lower prices, and the chances of running out of stock will also be low. 


Ordering from a supplier with a low MOQ means there will be fewer products available. Depending on the customer demand, you may need to restock your inventory repeatedly which, in turn, may increase the administrative or shipping costs. As low MOQs mostly lead to small inventories, there’s always a risk of not having enough products in hand. In such cases, if there’s a sudden surge in demand, you might not be able to handle it, which can lead to a loss of revenue. 

But there’s also a silver line— low MOQ decreases the working capital investment. Further, this reduces the chances of your stock becoming obsolete over time. 

The table below shows the impact of high and low Minimum Order Quantity: 

Difference between High MOQs and Low MOQs

Benefits of MOQ for Buyers

Here are some of the benefits of MOQ for buyers 

Improved efficiency and reduced costs: When you purchase bulk orders, you can streamline your operations and reduce costs associated with ordering and receiving products. It includes reducing transportation costs and the time and resources needed to place and process orders.

Greater inventory control: Buying in bulk allows you to maintain an extensive inventory, which can help you avoid stock-outs and meet customer demand more effectively. It also allows you to take advantage of special deals or discounts that may not be available if you only purchase small quantities.

Lower risk of price fluctuations: By purchasing in bulk, you can lock in prices for an extended period, which can help reduce the risk of price fluctuations. Setting up MOQs with your suppliers can provide greater stability for your business and help you plan and budget more effectively.

Overall, purchasing in bulk can offer numerous benefits for buyers, including cost savings, improved relationships with suppliers, and greater efficiency and control. However, it is important to carefully consider your needs and negotiate with suppliers to ensure you get the best business deal.

Benefits of MOQ for Suppliers

Here are some of the benefits of setting a MOQ for suppliers or manufacturers.

Improved Cash Flow: When the suppliers set the MOQ, they take the total inventory cost into account, along with all the other expenses they had to make, before reaching the right profit level. With MOQs, they can streamline and better manage their cash flow.

Reduced Inventory Costs: Some manufacturers don’t have the warehouse space to hold finished products and usually start production only after receiving a MOQ purchase order from the buyer. This, in turn, keeps the stock out of their warehouse and reduces inventory and manufacturing costs. 

Increased Profit Margins: By setting up MOQs, suppliers can have better control over their profit margins. They will only take a purchase order when there is enough profit behind it. 

Types of MOQ

There are two types of MOQ— simple and complex, depending on the economic constraints associated with the orders. 

Simple MOQ: This is the most common type of MOQ offered by suppliers. A simple MOQ has a single restraint in order and can be set as a minimum spend or a minimum quantity ordered. For example, while buying from a watch manufacturer, you might have to order at least 200 items minimum or $1000 worth of supplies. 

Complex MOQ: As the name suggests, Complex MOQ is not that straightforward. Here instead of keeping a single restraint of number or spend amount like in simple MOQ, the supplier has two or more requirements to fulfill the order. 

For example, suppose you are ordering from a cloth manufacturer. In that case, you might have to purchase with additional restraints such as minimum order per colour, or type of fabric.

How to Calculate Minimum Order Quantity 

While there’s no direct formula to set the MOQ, there are four steps that can help you set the MOQ as per your business needs.

Step 1- Determine the Demand

As a merchant, it’s important to consider various factors, such as product type, competition, seasonality, and others, when forecasting demand for your inventory. This data can help you determine the appropriate quantity to order for your next purchase. Inventory forecasting is also important in ensuring that your supply matches the anticipated demand.

When placing an order with a manufacturer, you should consider the minimum order quantity required and compare it to your estimated sales volume. It’s also important to factor in the time it will take to get the inventory ready to ship, including lead times, freight transit times, and any potential delays with your third-party logistics provider.

To better manage demand, especially during volatile times, it’s helpful to stay in close communication with your supplier, maintain a sufficient safety stock, and review your sales forecasts on a regular basis to adjust production quantities as needed.

Step 2: Calculate the Break-even Point

To determine the MOQ, you need to consider your break-even point. It may start with the second transaction for D2C orders when you recover the customer acquisition costs and your customers make another purchase through your marketing efforts. 

For retail wholesalers, Consider offering volume discounts in exchange for a higher order value, but ensure that your profit margins are not too low. It is common for these discounts to be offered for larger quantities rather than charging a higher price for smaller quantities.

Step 3: Understand your Holding Costs

Holding costs are the costs incurred by storing inventory. These costs include storage fees, insurance, taxes, shrinkage, obsolescence, and more. The total cost of holding inventory will vary depending on the inventory size, the product storage type, and the storage facility itself.

Step 4: Now Decide your MOQ

Let’s assume you consistently have relatively high demand. Your retail partners buy on average 1000 units per order, and you need to sell at least 550 units per order to be profitable. Now, if your customers were willing to purchase 1000-unit orders in the past, you can set 1000 units as your MOQ or even get down to 550 and stay profitable.

Tips for Optimizing your MOQs

Here are some of the tips to optimize your minimum order quantity

Incentivize a Higher Spend on Order

Whether you’re in retail or wholesale, you need to set a MOQ for bulk orders to ensure that retailers pay a minimum amount in exchange for products. In addition, you can further incentivize MOQ purchases by offering bulk discounts to retailers.

Also, you can adjust prices to incentivize higher spending by setting MOQs based on volume or cost. For low-cost items, a higher MOQ is necessary to ensure profitability.

Conversely, a lower MOQ can be used for higher-cost items, as the items are already expensive. This strategy will help you make a profit no matter what quantity you sell. 

You can also apply this strategy to direct-to-consumer orders by requiring a minimum number of products to be purchased or by implementing a minimum spend threshold for free shipping. 

Get Rid of Slow-Moving SKUs

Many times, brands end up with too many SKUs, leading to unnecessary costs for storage and minimum order quantities for low-selling or unprofitable products. 

Keep a close eye on SKUs that are selling quickly and those that have been sitting in storage for a long time. Then, cut down on these slow-moving SKUs. Remember, it’s much easier and more cost-effective to manage fewer items. Reducing the number of SKUs can help streamline operations and improve efficiency.

Boost Inventory Turnover

By ordering a larger quantity of inventory, you will be motivated to sell your inventory more quickly in order to achieve a higher inventory turnover ratio. This does not necessarily mean that you should only rely on flash sales but rather explore other strategies to attract and retain customers. 

However, if you have not yet proven the success of your business model or product-market fit, it may be wiser to avoid ordering a large quantity of inventory, as it could result in a financial loss that cannot be recovered, as well as added warehousing costs.

Focus on Building the Relationship

By starting off on good terms with your suppliers and consistently maintaining a solid relationship, you can ultimately benefit from improved terms and greater flexibility. 

To achieve this, focus on selling your vision to the manufacturer and ensuring that your E-commerce business continues to thrive. Always treat them respectfully and view the relationship as a partnership rather than just a transaction.

If a manufacturer is unwilling to work with you, consider finding another partner to support your success. In today’s world, building and maintaining strong partnerships is more important than ever.

To Conclude

MOQ is a critical concept when it comes to ordering and stocking inventory. While there is no one size fits all number here, you’ll need to find the MOQ per your business needs. Finding the right MOQ will help you scale your business and keep it profitable. 

Now that you know what the minimum order quantity is, how to calculate MOQs, and how they impact your inventory and business profits, you are ready to start sourcing suppliers, negotiating MOQs, and building long-term partnerships.

In our upcoming articles, we will discuss more interesting topics. Stay tuned!

In the meantime, we would love to hear how you manage MOQs in your business. Let us know in the comments below. 

How Can ANS Commerce Help?

If you aren’t looking at managing your own fulfillment warehouse and are interested in outsourcing inventory storage and E-commerce fulfillment, we can help!

ANS Commerce provides end-to-end fulfillment and logistics services, including warehouse management, supply chain management, multi-category storage support, and return management. In addition, our Just-In-Time flexibility ensures your inventory is always on track. 
Schedule a free consulting session with our experts today to learn more about our warehouse management services.

E-commerce Product Photography: A Complete Guide

Are you an online business looking for ways to improve your product presentation? Look no further than this product photography blog! With the right tools and techniques, taking compelling product photos is well within your reach. Here, we share everything about E-commerce product photography – from different types of product photography, to where to look to hire a professional photographer, to tips and tricks to create stunning product photos! Read along. 

Different Types Of Product Photography 

Product photos are an essential part of any successful E-commerce store and can vary in style and purpose. Let’s explore the different types of product photography, from classic everyday shots to more creative and unique ones and how having a consistent look across your product pictures, or tastefully combining different styles can have a stronger visual impact.

Individual shots 

The individual shot is basically a shot of an individual item or product. Here, the photographer will typically try to capture the product in all its glory – from texture, colour and design to shape and size. Product shots can be really exciting for buyers when they’re trying to decide if they want to buy something or not! 

An excellent example is from BoAt in which they have shot the product on a grey background, giving it a clean and elegant look. 

Example of Individual shots in product photography

Credit: BoAt Website 

Group shots 

As the name suggests, a group photo displays a group of items, such as a set of books or clothes. By displaying different ranges and styles within one image, you’re showing buyers that there’s something for everyone in your product lineup!

Here we share an example of how Dermafique displays its different range of skin care products in a single group shot – from cleansing lotion to face serum. 

Example of group shots in product photography

 Credit: Dermafique Website

Lifestyle shots 

Lifestyle shots are a type of photography where products are featured in action with a model. This style allows businesses to tell their customers the story behind their products and show how they can be used in everyday life.

See how Farida Gupta – an online clothing brand uses lifestyle shots for the branding of its handcrafted men and women apparel.

Example of lifestyle shots

Credit: Farida Gupta Website 

Packaging shots  

Packaging shots are pictures of products in their branded packaging. These images give customers a taste of what to expect when they purchase the product. 

For example, Juicy Chemistry provides beautiful images of its products alongside its packaging boxes to give potential customers an idea of the overall look and feel. Packaging shots can be a powerful tool to showcase your product’s unique branding strategy and make it stand out from the competition.

Example of packaging shots

Credit: Juicy Chemistry Website 

Detailed shots 

Detailed shots are a form of photography that helps capture the tiny intricacies that might otherwise go unnoticed in traditional photography. These shots require specific lighting and camera settings, such as a macro lens, to magnify those details and make them more visible. 

For instance, see how Anita Dongre showcases her jewellery designs on a white background so that you can easily spot the vibrant hues and intricate patterns of each piece.

Example of detailed shots

Credit: Anita Dongre Website 

Essential Equipment for Product Photography

For product photography there are a few essential items you’ll need:

  1. Shooting Table – If you’re looking to capture the perfect shot of your product, you’ll need a sturdy surface. A shooting table provides a level, smooth surface and can be used in combination with different surfaces, backdrops and lights to create the perfect photograph. There are a variety of shooting tables available on various marketplaces.
  1. Camera – Professional cameras are great for product photography because they offer high-quality images with accurate colour reproduction. However, you don’t need the most expensive camera out there; any good DSLR will do the job just fine. Furthermore, if you have a good smartphone like an iPhone, then also you are good to go.
  1. Pro Tripod or stand – A professional tripod ensures your photos stay steady and give you the perfect shot. You can use different types of tripods for different purposes, such as light stands and ball heads that let you adjust the camera angle easily if needed.
  1. Lighting equipment (reflectors, diffusers, etc.) – A good light setup can really make or break an image. A simple white background will give your images a natural look, but if you want to add extra drama or impact you’ll need to invest in more specialized lighting equipment such as reflectors, diffusers, etc.
  1. Backgrounds, backdrops, and props – You can use backdrops such as light tents. A light tent, also known as a lightbox, is an inexpensive backdrop that photographers can use to take stunning and professional images. 

Process To Take Professional Photos 

Set up your table 

Once you have gathered all the equipment, set up your table or lightbox to create the perfect shooting area! If you have a shooting table, make sure you choose a white background for better product photos. Ensure that you are close to the window so that shadows don’t invade your frame. A tip is to turn off all other lights as they might ruin the delicate balance of natural light entering through your window.

When you’ve chosen a spot, rotate the set around for different styles–try a 90-degree angle or go for 45. Either way, releasing the power of light is sure to bring striking results and provide you with stunning shots.

How to set up a table for product photography

Adjust your camera 

As mentioned earlier, having a professional camera is critical to successful photography. If you have a DSLR, here we share some suggested camera settings: 

  1. First, adjust the white balance of your camera. You can either set it to auto or to the same Kelvin temperature as that of your studio lighting
  2. Then, depending on what kind of photo you’re taking, choose either a wide or small aperture to capture just the right depth of field
  3. Turn off your flash as you should have already adjusted for either natural or artificial light in advance
  4. Set your camera to use all available pixels so it can create an image with unrivalled quality – select both Large size and Superfine quality settings before getting ready to click away
  5. Set your ISO to 100 for maximum clarity and minimal noise. The ISO of your camera is like the sensitivity sensor – if you crank it high, you get an eye-watering amount of grain in your shots and when you keep it low, you get clean, professional imagery
  6. Lastly, check the exposure settings. If your camera has an exposure compensation dial, go ahead and give it +1 or +1½ for the perfect shot. But if all you have is running man photos to select from, go with ‘Sunset’ – that should do the trick!
Important parts of DSLR camera

Frame your product correctly

Capturing your product at the perfect angle and in the best light can take some time. Make sure your product is perfectly presented by arranging it front and centre on a sturdy surface like a table or lightbox. If it’s an item with labels or intricate design, you may need to make slight adjustments until everything looks just right.

Adjust your lighting 

For quality product photos, good lighting is absolutely essential! Whether you choose natural or artificial illumination, carefully modulating both its strength and direction ensures that you capture stunning images with minimal editing required afterwards. 

If you’re shooting a sunny-day lifestyle photoshoot, take advantage of the natural light that Nature offers! The sun at its peak is when you can get really beautiful, optimal light that’ll make your model or product shine like never before. 

If you desire to shoot during random times of the day, artificial light could be the ideal solution for your needs. Utilizing reflector cards or diffusers that help fill in the shadows could give you perfect shots. 

Click and evaluate 

Now, put your product photography skills to the test! Make sure you get a variety of shots by taking pictures from different distances, angles, and positions. Remember that practice makes perfect—you might need a few tries before you’re really satisfied with your results. Once you’ve taken as many photos as needed, upload them to your computer so that you can view them in full quality. You can use Adobe Lightroom or a similar program if necessary for organizing and refining the images

Use software and editing tools if needed – 

As the last step in your product photography process, use some sort of editing tools such as Adobe Photoshop, Pixlr, or Canva to turn those average shots into images that will exude professionalism. 

With editing or retouching, you can ensure all product images across your website have consistent quality and positioning. You can do colour corrections, remove unwanted objects, and lighting adjustments easily and in no time with this editing software. 

Optimize images for website/online store  

Time is paramount, and every second counts for shoppers who don’t have the patience to wait for a site that won’t load quickly. That’s why it’s essential to optimize images so they look great, but also ensure page loading times are speedy. Big images might look stunning – but can really slow down your website loading time and impact the site SEO (Search Engine Optimization).

Also, make sure all your product photos are clearly labelled with relevant metadata and keywords as it helps in improving search visibility!

When To Consider Hiring a Professional Photographer?

Investing in professional product photography could be a game-changer for your business! Not only will the high-quality photos boost your appeal and professionalism, but they’ll also amplify your marketing potential. Here, we share some reasons for hiring a professional photographer: 

Get professional quality images 

Most companies don’t have access to the best equipment and software, which are typically in the hands of experienced professionals. A talented photographer with top-notch equipment is a guaranteed formula for spectacular product photos that will surely wow visitors to your website.

Consistency matters 

With a professional product photographer on your side, they will ensure you get stunning results every single time. Working in unity with you to create a unified brand look across images; the same backgrounds, colours and logo use – which ultimately leads to consistency in branding! You’ll know that no matter what photos are produced, the quality will always be top-notch.

Maximize ROI

You can maximize your return on investment with professional photographers. By investing in quality product shots to create an original portfolio, you can stand out from the crowd and last longer over time. Professional photographers ensure that your photos look as good as they should – so you can get maximum return from every penny spent on your marketing campaigns!

Where To Look For To Hire a Professional Photographer?

Finding an expert photographer within our budget is no easy task. Here are some amazing product photography services that can help you in your search for the right photographer: 

  1. Picnara – This site will help you find the perfect professional product photographer, providing an overview of their past assignments, their portfolio, skills, the cities they are available to serve in and even the languages they speak. You can call or WhatsApp them directly via the contact number given on the site. 
  1. Creative pool – You just need to enter “product photography/photographer” in the search bar on the homepage and it will show profiles of different photographers with some personal information about them, their experience in different sectors, their clients, along with their location and languages were known. 
  1. Upwork – Upwork is a great option for finding expert product photographers. The website displays its extensive listing of talented individuals with ratings, the number of hires and a portfolio to show off each person’s unique style. 

A Few More Tips For Photographing Products Successfully

  1. Write great product descriptions – Product photography shouldn’t be the only thing your customers see when they browse through your product page! Great descriptions can help to draw in potential buyers and entice them to check out more details about the product
  2. Utilize natural lighting whenever possible – It makes the photos authentic and warm 
  3. Experiment with different backgrounds – Adding texture or pattern to an empty background can add depth and quality to your photos 
  4. Test different camera settings to get the best image quality – Altering the angle of light, placement of lamps or reflectors, or changing the white balance on your camera can all produce different results in how your photo looks

Get As Creative As You Want! 

That is everything about product photography! 

Achieving remarkable product photos isn’t something that happens overnight – it’s part of an ongoing process, and you may need to experiment a bit until you get the perfect shot! 

Good photos are a critical part of your overall creative strategy. Whether it is an Instagram post or conversion focussed social ads – you need beautiful product photos everywhere. 

Want to know what kind of creative strategy will give you the best ROAS? We can help. Get a free performance marketing strategy session with our experts and get actionable insights to scale your E-commerce business.

About ANS Commerce 

A Flipkart group company, ANS Commerce, is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands! 

From creating your online store, running profitable performance marketing campaigns, managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth!

10 Common Pricing Strategies For DTC Brands

When it comes to making purchase decisions, price is often the deciding factor. Several studies have shown that pricing is critical and relevant to consumer buying behavior. With so many options available in the world of DTC, getting your pricing strategy right can be a make-or-break moment for your business.

In this article, we’ll dive into 10 common pricing strategies that DTC brands can use along with examples of each. Keep reading to learn more!

What Is A Pricing Strategy?

Setting the best price for goods or services is a process known as pricing strategy. This method helps to level prices and margins according to market demand in order to boost profits and enhance shareholder value. 

There are several things that need consideration when selecting your pricing strategies such as marketing aims, business revenue aspirations, target audience, brand placement, and consumer demand. An effective pricing technique will reduce expenses while creating value for your customers; thus assisting with the expansion of your venture.

A Few Things To Check Before You Choose Your DTC Pricing Strategy 

  1. Know the total cost of your product 

Before you set your prices, be sure to know the total cost of your product. If you order products, add up their cost per unit — that’s your cost of goods sold. When crafting each piece yourself, consider the bundle of raw materials you need and how much time it takes to create one item for sale. You can also take into account the following costs, so that your business turn out to be profitable:

  • Production Cost 
  • Marketing Cost  
  • Shipment and Handling Cost
  • Business Cost
  1. Identify your ideal customer profile 

It’s important to note that your hard work won’t amount to anything if you don’t have any buyers. 

It pays to think about your customer’s disposable funds. Some may search for the best bargain, while others have no qualms with parting ways with a few extra dollars if it means getting something of quality. Understanding these preferences will give you a better footing in gauging what prices to offer in order to maximize customer satisfaction!

Thus, it follows that you must calculate a value-driven profit margin, so your product is attractive to the desired target market and makes financial sense for you as well.

  1. Find your USP/value proposition 

What sets your business apart? Finding the perfect pricing strategy is key to highlighting the unique value you’re offering to consumers. Take the story of Tuft & Needle for example: they carved out a special place in the mattress market with their affordable prices and exceptional quality. Similarly, find what sets you apart, and let it guide your pricing decisions to make sure no one has any trouble recognizing how unique your business is!

10 Common Pricing Strategies Used By DTC Brands

Competition-based pricing strategy 

As the name suggests, competition-based or competitive pricing strategy is based on understanding competitors’ prices and using them as a benchmark. Customers often compare prices when making their purchase decisions, making small price differences crucial for success in this type of market.

You can opt to go a few cents lower of the price your competitor is offering, offer the same as your competition, or exceed the prices of your competition to be in the game.

For instance, D2C brand Dollar Shave Club launched the first subscription-based business that sends fresh razors and other grooming products to your doorstep via email.

Yes, a D2C startup came onto the scene, took on a global brand like Gillette, and won with a quality product and a competitive pricing strategy. In fact, Dollar Shave Club eschewed the traditionally high margins on razors and delivered them at a competitive price.

Cost-plus pricing strategy 

A cost-plus pricing or also known as the markup pricing strategy involves charging customers a price that is higher than the cost of producing the good or service.

Cost-plus pricing can be effective when there are high fixed costs associated with production, such as manufacturing materials and labor. By charging customers more than these costs, businesses can increase revenue while limiting their exposure to price risk and market fluctuations.

For example, let’s say you started an online shoes business and want to calculate the selling price of one shoe:

  • Material Cost: $50
  • Labour Cost: $200
  • Shipping Cost: $10

So now, the cost of your product will be $260. Now, you can add a 45% markup of the total cost of the product to have a profitable business. The formula, then, for the total price of the product would be: 

Total production cost ($260) * Markup (260*45/100) = Selling Price of your product ($377)

Value-based pricing strategy 

Value-based pricing strategy is when the price of a product or service is based on its value to the customer, rather than on the costs incurred to produce it. Businesses show the product is premium and exclusive for buyers. 

In a value-based pricing strategy, price is set high enough to cover costs (including variable costs and overhead), but competitive enough so that customers feel they are getting a good deal. This approach may be more effective in competitive markets where customers can switch providers easily.

For instance, fashion lifestyle brand Ralph Lauren often follows a value-based pricing approach. 

Price skimming strategy 

This E-commerce strategy refers to the business tactic of starting off at a high price in order to satisfy consumers who don’t mind paying extra for its products. As other businesses start to join the market, then reduce their prices in order to entice a new, more budget-conscious customer base. 

For instance, Apple is a brand that uses a price skimming strategy, especially during the launch of its latest iphone. It starts off at high prices and slowly lowered prices over time to attract budget-conscious consumers.

A skimming pricing strategy can be a great way to make a lasting profit from your products, but it can also backfire. If you lower the prices too much, consumers who paid full price may get irked and competitors will sense an opportunity to swoop in and imitate your ‘fake’ margins.

Penetration pricing strategy

Contrast to skimming price strategy, the penetration pricing strategy is when the company sets a low price for its new product or service to gain customers’ attention and raise awareness.

It is also known as the discount pricing strategy and works best for price-sensitive customers but is not sustainable in the long run for businesses. This strategy is usually best for brands that are new in the market and want to attract customers. However, there is always a risk of losing those customers once the business increases its prices back to normal. 

Pro-tip: To truly make an impact with your product, emphasize its value instead of the price tag. 

Netflix pulled off one of the greatest feats in pricing strategy history with their ‘penetration pricing’ model: charging a low fee for access to their instant streaming service with subscriptions, they boosted their customer base exponentially and gained an unbeatable market share. In doing so, Netflix managed to establish a monopoly over the industry. 

Psychological pricing strategy 

This marketing strategy has been used by businesses across various industries to optimize pricing and boost sales. It does exactly what the name suggests – targets human psychology to increase sales. 

Take example of the 9-digit effect. Customers see a product worth $99.99 as attractive and a good bargain even though the price is almost the same as $100. The “9” makes all the difference in perception.  

Apart from this, a BOGO offer or changing the colors and fonts of the pricing tag have also proven, in various stances, to be effective.  

For instance see how Indian D2C brand BoAt uses the psychological pricing strategy to up its sales:

Example of psychological pricing strategy

Credit: Boat Website 

Keystone pricing strategy 

Keystone Pricing is an approach that involves setting a price for a product or service that is double the cost of production (or the wholesale price). This method can help businesses maximize their profits while also keeping prices competitive and attractive to customers. It is usually used by retailers. 

Here’s an example to help illustrate the concept. Let’s say a company produces a product with a cost of production at $100. Using keystone pricing, they would price that product at $200 – effectively doubling their investment with a 50 percent markup!

Bundle pricing strategy 

A bundle pricing strategy involves selling multiple products or services together at a discounted price (than the total amount of all the products individually). This allows the business to increase their revenue by selling more products per unit than if each product was sold on its own.

Let’s understand this with an example – a combo meal from Mc Donald’s. The combo includes small fries, a small drink, and a burger. If the customer only wanted the small fries they would have to pay some extra for it separately. However, if the customer buys the combo meal consisting of all 3 items, then they can keep all 3 items for a discounted price. 

Example of bundling pricing strategy

Credit: Mcdonalds 

This strategy is effective because customers value having multiple products in one package more than paying extra for each product individually.

Anchor pricing strategy 

Anchor pricing is a product pricing strategy that businesses use to create a favorable comparison between their discounted prices and the original prices. This way, consumers can quickly and easily see the savings they’ll get when they make their purchase. The comparison can also be between the price of your and your competitor’s product. 

One way businesses show this is by cutting the anchor price prominently and displaying the discounted price near it! You can find this strategy being used by many businesses, in the malls, and on online marketplace such as Amazon. 

Example of Anchor Pricing Strategy

Credit: Ring Alarm

Economy pricing strategy 

An economy pricing strategy is an approach that involves pricing your products low and gaining more revenue through higher sales volume. This type of pricing works particularly well for commodity goods like groceries, drugs and medications, etc. where there isn’t a lot of brand recognition. 

This business model relies on regularly introducing new customers to the product in order to generate the desired revenue.

Again, Dollar Shave Club is the perfect example of a D2C brand utilizing economy pricing, as they outrun Gillette and their pricey razor blades. 

Find The Right Pricing Strategy For Your Business 

There is not one single way of establishing a successful pricing strategy; what works for one D2C business may not be ideal for another. Therefore, doing a thorough research and figuring out which method is right for your product, marketing plan, and buyers is essential.

With the knowledge gained from this article, you can make sound decisions and find the optimal pricing to provide customers with an enjoyable shopping experience.

About ANS Commerce 

A FlipKart group company, ANS Commerce, is India’s #1 Full Stack E-commerce Growth Partner trusted by 200+ Brands! 

From creating your online store, running profitable performance marketing campaigns, managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth!

Want to know how we can scale your E-commerce business? Book a free consulting session with our experts today!

How to Create an Effective Call to Action for Instant E-commerce Sales?

Marketing is all about persuading your audience to come to your store and make purchases. Attracting the audience, instilling a desire in them for your product or service, and ultimately driving them to buy is what successful marketing is all about. 

But it’s not as easy as it sounds!

Today’s audience has become very smart; you cannot make them do what you want until you give them a reason. Further, you need to persuade them and guide them until the end so that they do not get diverted to the competitor’s store. To grab people’s attention and guide them in the proper direction, you need a strong call to action, or CTA.

A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.

In this blog, you will find all the necessary information that is required to create successful CTAs.

What do you mean by “call to action”?

A call to action (or CTA) is a text that encourages your readers to take action or do something in particular, like asking them to buy something, making a comment, or signing up for your newsletter. They are created in the form of a clickable button or hyperlinked caption. They can also be seen in the form of pop-ups or pictures.

Depending on where the customer is in the purchasing process, there are both hard and soft calls to action. As a customer, learning about a new product or brand and being given the opportunity to “learn more” is an example of a soft call to action, whereas “buy now” is used as a more direct or hard call to action.

Why is a call to action important?

  • Every time someone comes to your website, they’re trying to achieve something or find a solution to their problem. If you can help them with any of their goals, and guide them to your instant service via CTA you are more likely to convert them into your customer.
  • Effective CTAs can encourage your visitors to interact with your site more frequently. For instance, a CTA at the conclusion of a blog post or article can offer connections to more reading or prompt readers to leave their own comments. 
  • When you ask someone to do something with a real-time CTA while providing them assistance, they are more likely to comply as the steps are simple and easy to follow. It enhances the likelihood that the visitor will go through your sales funnel and ultimately convert.
Quick Tip – Through practices such as A/B testing, marketers can learn which CTAs are most effective in getting the audience to do a specific action.

How to create an effective call to action?

An effective CTA is written in a way that captures your audience’s attention, fosters a feeling of urgency, and persuades them to take the intended action. There is no one-size-fits-all formula for designing the ideal CTA for your business; in fact, there are many various formulae you may attempt.

If you run an e-commerce site and want to boost conversion or click-through rates, you need to use your unique selling proposition (USP) to build up to your call to action. Or if you are trying to gain subscribers, ask them for their email addresses, and tell them how it will improve their lives. 

An illustration of a CTA writing formula is:

problem + solution + action

Here are a few effective CTAs that you can use-

  • Keep it simple and casual
  • Put the advantages first
  • Give something worthwhile
  • Maintain your brand identity
  • Pick clarity above cleverness
  • Develop a sense of urgency
  • Don’t avoid action words
  • Continue to experiment

What are the common CTAs used?

Some of the common CTAs that you can use are-

  • Sign up
  • Sign up for free
  • Subscribe
  • Join free for a month
  • Get started
  • Give it a try
  • Our work
  • Join
  • Let’s start a new project together
  • Claim your free trial
  • What’s next?
  • Grab the template
  • Get involved
  • Learn more
  • Contact us
  • Limited Edition
Quick Tip – Use action words in clear size, shape, colour, position, and language. If nothing works, the “Try it free” button will always be compelling regardless of what combination you take.

How can ANS Commerce help?

ANS Commerce is a leading e-commerce facilitator that works with companies to help them establish an online presence with robust services. Our efficient performance marketing, marketplace management, warehouse and fulfillment, and brandstore solutions will relieve you of all stress and allow you to grow without difficulty. Our proprietary brandstore solution, Kartify, is fully customizable and integration-ready to help you create an instant online store. You won’t need to worry about anything once you are linked to our specialists. So, get your DEMO to take advantage of full-stack service in India now. 

Kartify integrated what3words- Now win customers with efficient deliveries!

With the increasing popularity of online businesses, the requirement for accurate geolocation has become a MUST. It doesn’t matter whether you live in a mountainous area, an overcrowded city or a village in the desert there is always a need of the hour where you have to place an order online and expect to get your delivery on time. 

However, the places with the same name, thin lanes and sometimes empty spaces make it difficult for the personnel to reach their customers on time. Thereby, causing problems not just for personnel and customer but also for the brand as it loses its reputation and loyalty. 

This is why an in-depth location detector is required to give the exact location of the customer or the site where the delivery needs to be done. There are dozens of navigational tools that are available online, Google Map which is the most prominent one…helps to find out a way around an unknown area, making it possible for mankind to explore more.

These applications DO meet critical needs, but lack at some points— are unable to give accurate results when it comes to telling the precise area.

What is what3words?

what3words is a new era geolocation technology that has taken over the world with its simple but precise addressing system. While you walk through lanes, travel to new places and order different products, the problem you face at every stance is to tell the exact location where you are. You might be able to tell the street, nearby shop or store number, but when it comes to conveying the same thing to another person it becomes frustrating. what3words removes this frustration from your life and tells the exact three-meter square areas where you are present. 

It is a finely thought geolocation app that is carved out of the needs of people to help them find locations faster and easier. It has divided the earth into three-meter square areas and assigned each square a combination of three random words. These 3 word addresses are unique, remain the same and do not hold any meaning. For example,///drones.feels.objecting

Well, it’s not that someone is having objectionable feeling for drones, but rather he is giving you the exact location of the ANS Commerce entrance as given in what3words.

Why did Kartify integrate what3words?

The ANS Commerce brand store, Kartify, has come up with a significant development on its checkout page. It has now included what3words to help our client serve their customers better. The exceptional geolocation service of what3words can make deliveries very smooth both for companies as well as customers giving a win-win situation. All your customers need to do is provide their 3-word address while checking out for accurate deliveries.

With the integration of what3words in Kartify, you will not only get the ideal destination or the optimum location to drop off a package but will also be able to build a brand reputation with a better customer experience.

The what3words address starts with three forward slashes without any spaces, followed by three lowercase words separated by a dot, again without any spaces. When the customer enters what3words address while checking out, it gets instantly recognized by the API making the location an exact callout destination for the customer as given. 

For instance: ///wager.skate.swanky is the three-meter square location of the entrance of your customer’s house that has been provided while checking out. The delivery person will get this location as the callout location for handing the package safely. 

How can customers use what3words on Kartify?

Do you have a store on Kartify? If YES, then you don’t have to worry as we have got everything covered. All your customer needs to do is get their three-word address from the app and enter the address on the space provided while checking out. A hassle-free deliverywill be on its way.

The technology is already in use, we are just fine-tuning it for you. 

If you are among the one who is still running their business in the traditional way. It’s time to evolve when the world is running so fast. Bring your store online with Kartify and avail of maximum benefits in an instant.

How can ANS Commerce help?

ANS Commerce is a full-stack e-commerce enabler that helps businesses attain an online presence with the ultimate brandstore service, Kartify which is easily customizable and integration ready. We also help businesses get rid of all the stress of digitalization and focus on their core services, by helping them with performance marketing, marketplace management and warehouse and fulfillment.  

How To Boost Your E-commerce Business This Holiday Season?

The e-commerce industry in India has changed how business is conducted. A variety of market niches are online to increase the ease of people and reduce the distance between them. Approximately 150 million people now purchase online due to the buying habits shifted by the pandemic. The global e-commerce industry is further anticipated to increase by 21.5% in 2022 to reach US$ 74.8 billion and is projected to reach US$ 350 billion by 2030.

“E-commerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for customers to make purchases on the fly while avoiding the hassle of going to the store.”

–          HIL DAVIS, Co-founder of J. Hilburn

As the holiday season is right around the corner, you are expected to increase yearly sales by up to 40%-50%. But this is also the time to face the competition. There are certain steps that you need to take if you want to stay ahead of your competitors. People living near or far are waiting for the deals to be grabbed and to surprise their family and friends.

Don’t wait! Get Started!

Top Tips To Enhance Your Store For The Holiday Season

Get Prepared for Incoming Traffic

The busiest days for online stores are the holidays. There is always incoming traffic for your products, and nothing could be more detrimental than a site outage at a crucial moment, so make sure your supply is full.

Check up with suppliers early to make sure you’re adequately stocked, especially for potential gift goods. Do not let your customers wait or get disappointed that their must-have gift is out of stock or on backorder.

Also, work on the speed and security of your website. Revenue is directly related to the speed at which your website loads. Your site must be stable and scalable to be able to meet the demands of your visitors. Check the most recent statistics with your e-commerce provider to determine your level of coverage. Review your integrations with external parties. Don’t add anything after testing them to make sure they can manage the load.

Surprise & Delight Customers

The holidays are the ideal time to retarget past visitors and draw in new ones to your website. Create a reason for your traffic. You must first have a solid sales plan to start the holiday season. 

  • Choose gift baskets, ana r exclusive specials and consider the marketing approach to delight your customers. 
  • Increase the number of your sales channels. There are other places to share holiday happiness than your e-commerce shop. Think about additional sales channels.
  • Include BIOPS (buy online, pick up in-store) for consumers who like online shopping but need their purchases the same day, BOPIS is a fantastic solution.
  • Enhance your delivery strategy in order to be ready for the increased traffic.
  • Outsource 3PL as they are quick and also allow you to concentrate on your business-related tasks rather than shipping queries.

Prepare Strategic Holiday Marketing Campaigns

Choose a lovely festive theme and decorate the homepage of your website accordingly. The entire website does not need to be redesigned. With design adjustments, you may improve your website to offer seasonal enchantments and meet the expectations of your visitors. Work on just the primary parts and use your creativity to the fullest. 

You can set up a timer to count down the days or till the end of your holiday campaign. This tactic increases the festive atmosphere by creating a sense of urgency that the holiday is approaching and that customers need to make their purchases as soon as feasible.

Personalization increases your chances of increasing sales. Keep in mind that individuals do not spend time reading impersonal advertisements. Construct your campaign in a way that makes people feel that the offer is just for them.

Increase Customer Assistance & Experience

Consumers today want to be able to get what they require quickly and with as little hassle as possible. That implies that your website must offer solutions that are tailored to their particular demands and a smooth checkout process. 

Is your online shop capable of the task?

Let’s look at some essential ways you may improve your website to offer seasonal enchantment and meet and exceed client expectations:

  • Increase the quality of your retail experience
  • Streamline your merchandise strategy
  • Personalize the shopping experience
  • Help them find the desired products
  • Improve checkout
  • Allow multiple payment options

Create a Flexible Return Policy

According to a poll, 96% of customers will return to businesses that make exchanges and returns as simple as possible. So, make sure that your return policy is clearly visible. People purchase at Amazon because they are familiar with their return procedures. Nobody likes dealing with returns, not consumers and definitely not retailers. 

You can also enhance your cart conversion if you highlight the fact that your shop will accept returns for items purchased during the holiday season. Building trust is key, so make sure your return policy is completely open-book and equitable.

How Can We Help?

ANS Commerce is a full-stack e-commerce enabler that provides high-end solutions and services to help businesses increase their revenue and achieve their goals. We are a team of dedicated professionals skilled in assisting clients from scratch. Whether you are a growing business or are new to digital services, we will guide you, enhance your knowledge, and help you create your own space in the online world.   


Top 5 Sales Channels & Their Benefits in E-commerce Business

The E-commerce sector is expanding at a fast pace due to advancing technology and shifting customer tastes. People today are making new purchasing choices with smartphone applications, shopping websites, social media platforms and marketplaces. This is why diversifying your sales channels is essential if you want to pour sales immediately into your bucket.

Initially, new businesses might want to concentrate on a single sales channel but businesses that connect with consumers where they already spend their time are the most successful ones. So organizing a multi-sales channel plan and making a presence on various platforms can help you reach a large audience and boost sales instantly.

However, don’t hop on every sales channel that you come across. Not every platform is meant for the sales of your product. You should select the sales channels that best represent your brand and match your company’s enterprise. The most prominent sales channels are given to help you choose the ones that can meet your requirement well.  

5 Important Sales Channels for your Business 


The use of marketplaces is a common choice for both consumers and sellers. Brands can post their items on these platforms, take care of the logistics, or let the market handle them. However, sellers must pay fees, which reduces their sales profitability.

Although most customers who use marketplaces are searching for a great deal rather than brand loyalty, they remain a significant entry point for customers. Selling on marketplaces can therefore be a beneficial addition to your sales channel plan if done sparingly.

Social Media

In spite of the fact that marketplaces facilitate huge sales, social networks are seeing a significant increase. They enable marketers to sell to their followers directly without having to go through another platform in the middle. Several social media firms have already launched integrated e-commerce channels to increase their product sales. Users can instantly view the price, and place their order for the desired goods by clicking on a picture or video.

These choices are already accessible on well-known social media platforms like Facebook, Instagram, and Pinterest. 

Own Website

You won’t have to worry about market constraints, costs, or rules if you run your online store. Your e-commerce store is one of the greatest sales channels accessible. However, investing in it could take more e-commerce resources but the long-term rewards outweigh them. Moreover, the brand involvement makes it easier for the customers to access, rely and purchase the products from the site. 

Product Comparison Site

An increasing number of products and their variety in different brands make it difficult for customers to select the one that is suitable for them. So, they dig for details on product comparison sites to get a clear idea of the desired product. The sites like Shopzilla and PriceRunner help customers get complete knowledge and also make fine choices on the product. However, these sites also play a huge role in increasing the sales of the brands as well. The distinction and benefit of this kind of channel are that the comparator connects the product directly to the pages of your website rather than acting as a middleman or as a salesperson.


When we talk about retail the first thing that comes to mind is the store. Retail is not limited to just a store but includes outlets such as pop-up shops, artisan fairs, farmer’s market booths, or even a shelf in a neighbour’s shop. Retail is a fantastic method to get your goods out there, whether you manage the store independently or whether the store owner supports your business as a distributor. The biggest benefit is that you get to interact personally with your consumers and receive real-time feedback.

Quick Tip – With multiple sales channels managing inventory and fulfillment can be a hassle. Prefer taking the help of a third party in such a case. 

Benefits of Using Multiple Sales Channels

Provides Buying Flexibility

It provides an omni-channel experience to the customers allowing them to purchase the product in many ways. Customers get more alternatives to choose how and when to buy if you make it simple for them to access your goods in many ways, such as through an Instagram post or a smartphone application.

Generates More Revenue

The more channels you open, the more probable it is that new customers will find your stuff. Thus, making a presence on new sales channels can result in more opportunities to expand your business and diversify the sources of your revenue. 

Drives Quality Traffic

The main objective of every e-commerce company is to focus visitors on the online store since this is the most lucrative source of income. By establishing connected sales channels, you can bring in more visitors to your website who are more likely to suit the buyer’s profile you are seeking.

Improves Customer Experience

You’ll not only attract new customers, but you’ll also give your current customers more options for purchasing your goods, thus enhancing their experience. Customers prefer having alternatives and flexibility when making purchases, and multichannel selling enables you to give them both.

Highly Cost Effective

Investing in an online store and selling through multiple sales channels is still less expensive than opening a physical store with several branches around the country. The Internet makes it more affordable and simple to expand a business globally in a world that is becoming more and more digitally interconnected.

How can ANS Commerce Help?

ANS Commerce is a leading e-commerce enabler that helps businesses create an online presence with an integration-ready proprietary brandstore service- Kartify. We are a team of experienced professionals that provide everything e-commerce to our clients and partners. Our highly customized and tailored services help brands connect with their consumers and increase sales with solutions like performance marketing, marketplace management, and warehouse and fulfillment. Once you are connected to our experts you do not have to worry about anything. Whether you are lacking resources, technology or operational front, we will handle everything for you. So request your DEMO now and enjoy stress-free growth in your business.

Drone Delivery in E-commerce: How Can It Change the Future of Logistics?

Technology is changing its face drastically, and e-commerce, being the most advanced sector, is experiencing a high level of enhancement. Consumers are purchasing things with the touch of a button and are getting their products as fast as possible. But this is not enough!

Consumer expectations are increasing with cultural enhancement and technological innovations; they are willing to acquire the product instantly whenever they require it. Thus, merchants and retailers are considering creative methods to shorten delivery times in order to boost their revenue and conversion rates.

What Are Drones?

Drones are referred to as unmanned aerial vehicles (UAVs) or unmanned aircraft systems. A drone is essentially a flying robot that can be remotely controlled or fly on its own using flight plans that are controlled by software, onboard sensors and a global positioning system (GPS).

UAVs were frequently linked to the military. They were first employed as platforms for weaponry, which was more contentious; anti-aircraft target practice; and information collection. Today, drones are employed in a variety of civilian capacities, such as search and rescue, surveillance, firefighting, monitoring traffic, tracking weather, photography, videography, agriculture, delivery, and others.

Drones in E-commerce

Drones for delivery can propel the e-commerce sector to new heights. The use of delivery drones can not only help businesses save time and money on the last mile but can also satisfy the urgent demands of their clients. Thus, retailers are considering using drones to shorten delivery times in order to boost their revenue and conversion rates.

The market for delivery drones is expanding as a result of rising demand for quicker deliveries, drone technology breakthroughs, and the growing desire to cut carbon emissions. They are becoming more and more prevalent in contemporary logistical operations than the traditional delivery routes. Thus, by 2028, the market for delivery drones is anticipated to reach a value of $1.29 billion, growing at a CAGR of 40% from 2021 to 2028.

Stakeholders of the Drone Delivery Ecosystem

  • National Aviation Administration (primary stakeholder for any aircraft traffic management operation)
  • International Civil Aviation Organization
  • The company that owns drones
  • Drone pilots (who fly drones)
  • The ground support team (manages drone launch pads and the loading and unloading of packages)
  • System for registering UAS (including capabilities for registration, operator and pilot information)
  • Aerial vehicle traffic control (UAS and operator identification; UAS traffic flow management; airspace management; flight operation management; metrological, spatial, and obstacle info management, etc.)
  • Businesses that produce drones (UAV/drone makers)
  • Technology companies that offer a range of services, including mission planning and altitude permission, drone flight planning, and real-time drone flying)

Early Adoption by Retail and Logistics Industries

Drone technology is a tool that the retail and logistics sectors use to build innovative and scalable delivery strategies. Drone delivery services have already been made available on the platforms of major industry players like Amazon, UPS, DHL, Walmart, and others. Specialized drone delivery companies and technology suppliers like Wing, Zipline, and Matternet also help the sector.

The Benefits of Drones in E-commerce

Improves customer experience

With faster and hassle-free delivery, drones would elevate customer service to a whole new level. Since merchants would own and manage the drones, there would be no need to rely on outside carriers to deliver goods. Customers will receive their purchases at their doorsteps more quickly as a result, which will enhance the customer experience.

Reduces carbon footprint

The traditional delivery system involves the transportation of goods from the warehouse to the consumer, which not only requires a lot of time but also the consumption of fossil fuels, causing an increase in pollution, traffic and unnecessary hassle. With drone delivery in use, the use of fuel for delivering items will be reduced. 

Enhances the supply chain

An enhancement and up-gradation will be required in supply chain procedures if drones start making deliveries. In most situations, drones will take the role of carriers, necessitating the development of new systems to match items with drones and load goods onto the aircraft before they take off for various consumer locations. To operate these drones in accordance with aviation regulations and the company’s service standards, personnel will need to be educated.

Caters delivery challenge

There are many places where delivery of products is not possible by traditional methods due to challenging conditions or lack of road facilities. Drones make it simpler to get through these areas, whether it’s tough terrain like hills, mountains, or rainforests. 

Drone delivery has many other applications and will continue to expand in the years to come. To fully achieve this potential, businesses will need to continue to engage in drone delivery initiatives and technological advancements. Laws are constantly changing due to their widespread. So, drone pilots and companies must review the rules of their nation and the area in which they are using the equipment.

How Can ANS Commerce Help?

ANS Commerce is a full-stack e-commerce enabler that provides highly curated services to brands to extend their reach and enhance their sales. We believe that it is just hard for businesses to connect due to a lack of resources on the technological, product, and operational fronts. Thus, we provide in-depth assistance with brandstore, performance marketing, marketplace management, and warehouse and fulfilment. Our curated services are highly customized to help you acquire the kind of assistance you are looking for and get commercial benefits without any hassle. Request your DEMO now.

How Can Augmented Reality Enhance the Customer Experience in the E-commerce Industry?

Technological innovations have brought great variation in the shopping experience of people. From offline to online, further different browsing options at various sites have made it easy for people to make purchases just by sitting at their place. However, the sensory experience was still a big challenge, which made replace and return more prominent.

Well, with Augmented Reality in the queue, things are no longer the same. With this technological advent, people can actually sense their products. It allows customers to experience the services or preview their items and acquire in-depth and comprehensive information about their items of choice—from the comfort of their homes.

According to the report, the augmented reality industry is expanding and is worth $30.7 billion, with roughly 810 million active smartphone users.

What is Augmented Reality?

AR (Augmented Reality) is a technology that overlays a computer-generated image over the user’s real-world perspective to give them a more accurate representation of reality. This entails incorporating digital data (sounds, pictures, and text) into the user’s current surroundings.

The idea is to blend the virtual and real worlds and offer the user a sense of seamless integration. These virtual assets might be in the form of 2D or 3D images, music, films, and so on.

“I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.” 

— Tim Cook

Virtual Reality and Augmented Reality: What Is the Difference?

Augmented reality and virtual reality are two concepts that are sometimes used interchangeably since they have many similarities but also some variances. Virtual reality (or VR) requires the user to wear a headset with earbuds that totally replaces the actual environment with the virtual world. Virtual reality aims to remove the user from the current world as much as possible. 

Quick Tip: Although virtual reality has business uses in product creation, teaching, architecture, and retail, the bulk of VR applications are now centred on leisure, particularly gaming.

Augmented reality, on the other hand, combines the virtual and real worlds. Most apps use the screen of a smartphone or tablet to do this, with users directing the phone’s camera towards an area of interest and the screen displaying a live video of that scene. The display is then filled with helpful data, such as servicing instructions, navigation data, or diagnostic data. 

Quick Tip: AR is more commonly used in entertainment applications, but now it is also being used for providing expert assistance, transforming shopping experiences and predictive maintenance. 

Augmented Reality in E-commerce

AR has piqued the curiosity of investors, businesses, and the general public in recent years, particularly when Mark Zuckerberg purchased Oculus. Many web companies, such as Sony, Samsung, and Google, are now investing heavily in augmented reality.

E-commerce is expected to take a huge leap with this technology as augmented reality can bridge the gap between conventional brick-and-mortar retailers and current e-commerce companies. Customers may see the product as they would see it in person using augmented reality. It’s a breakthrough that gives online shopping a more genuine feel while also increasing e-commerce sales by enhancing the shopping experience.

This [Retail] is a sector where AR is revolutionising the way we shop by bridging the gap between digital and physical worlds. A radical store re-invention will offer retailers new ways to increase convenience and personalisation, and consumers the opportunity to experience re-envisioned shops. 

–Muchaneta Kapfunde

The Benefits of Augmented Reality

Here’s why augmented reality is more important—and how they’re already helping early adopters.

Personalized Experience

AR allows customers to see how items appear on them. They show what sizes might fit them, or illustrate the real size of a product in their area, as well as other features that address the issues with online shopping. Instead of seeing mannequins wearing the items in an online store, buyers can view themselves in all of the ensembles to evaluate which ones would look best on them.

Reduced Return Rate

AR offers consumers the unique option to test before they purchase since it provides an immersive experience with 3D visualizations, virtual try-on, and product demos. As a result, augmented reality technology aids in the battle against high return rates by allowing customers to make an informed purchase, resulting in a decrease in return rates.

Improved Customer Satisfaction

AR’s immersive experience allows e-commerce firms to not only interact with new customers but also to create a long-term and trusted relationship with them. This technology helps boost consumer interaction with e-commerce firms, leading to increased sales.

High Conversion Rate

It is one of the most notable advantages of augmented reality in e-commerce. If users have a clearer picture of the product they are going to buy, they are more likely to convert. Augmented reality in e-commerce allows store owners to provide a more immersive and engaging product experience, which leads to higher conversion rates.

Those who browse sites that use augmented reality (AR) technology are more likely to make a purchase. So, bring it to your store and leave the rest to us. 

Role of ANS Commerce

At ANS Commerce, we assist businesses in enhancing their brand’s position through higher sales. We assist organisations in focusing on their core competencies while also delivering other services such as performance marketing, marketplace management, warehousing, and fulfilment. We give e-commerce consultancy for the brandstore through technology interventions so that they are aware of the present gap and may use the best industrial practise to optimise the funnel.

We also assist businesses with our core product, Kartify, which provides the foundation for establishing an online presence without any hassle. You can request a DEMO now.