Comprehensive Overview of E-commerce Order Fulfilment Process

The commitment to deliver the products coupled with potential difficulties completes the definition of order fulfilment. From receiving the order to packing and shipping it, order fulfillment is more than what it looks like. It’s rather a promise to serve your customers at the right time and the right place. 

E-commerce trade in the nation has progressed immensely. From retail giants to small and local businesses, e-commerce has become an integral part. Now the government of India has also introduced some rules and regulations, assisting the e-commerce businesses to run smoothly. But when we go deeper into the process of online delivery, what do you think are the factors involved? And what are the risks aligned with those factors? Well, as said earlier, it is not a process of mere two or three steps, but an amalgamation of procedures and to deliver the product.

“If the customers don’t receive their orders in time, they either cancel the order or fail to be on your loyal customers’ list.”

To attain the trust of your customers, you must strengthen your fulfilment services. Not only does it improve your customers’ order journey, but it also improves your reputation in the market. Here’s a step by step guide that will enhance your fulfilment process! 

6 steps guide to improve your order fulfilment process! 


1. Storage of Inventory

Also known as warehousing, storage of inventory is one of the crucial steps in the inventory management process. From managing the flow of supply to arranging the inventory in order, inventory storage has to be done carefully. The main chore is to arrange the inventory in suitable shelves and bins while keeping a close look at what order comes in first and what goes out next! There are various ways to determine the flow of your inventory. 

“To avoid any mess, tag the inventory with correct labels, so you won’t lose the count of your inventory.”

Quick tip: Supporting businesses of varying size & complexity including B2B marketplace support & omni-channel use-case, ANS Commerce manage warehousing, supply chain execution across channels. Request your free DEMO now!

2. Receiving Orders

The second step in the fulfilment process is receiving the order. Either you receive the order manually or incorporate software to get the orders directly. After you have successfully received all the orders, sort them by the dates of the delivery. Make those orders your priority which is to be delivered in a single day. You can start by sending your customers email confirmation, saying you have received the order, you will get back to them soon. This confirmation works as an assurance message, strengthening your relationship with the customers. 

“Make your email confirmation to the point with customer-friendly content. Add a sense of personalization by addressing them with their names.”

3. Order Processing or Inventory Picking

Picking constitutes checking the storehouse for a suitable order and picking it for delivery. To regulate optimized picking, you must ensure the previous step is done accurately. Order processing can include picking of more than one order to be delivered at more than one location. When your orders increase with time, it is essential you hire a staff to accelerate your growth. You can also outsource order fulfillment services to companies who are specialized in it.

“By outsourcing order fulfillment services, you won’t have to go into the essence of the warehousing and fulfillment process.”

Quick tip: To help you focus on other important things, ANS Commerce India’s #1 full-stack e-commerce enabler manages warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

4. Order packaging

With packaging, your branding comes into play. It’s one of the elements that reflect your brand’s identity. Focusing on this process is rather important because it’s part of the end product. Your customer won’t just receive the product but your brand’s label. So make it look charming while keeping it sturdy as your package will go through various stages before it will be delivered. Also, the packaging totally depends on the nature of the good. For example: if the product involves a breakable material such as glass, pack it properly with cardboard packaging to ensure it doesn’t break in the shipping process. 

“Use a type of packaging that’s more durable than mere fancy.”

5. Shipping of the order 

To get the goods delivered safely and timely, the shipping process plays an important role. Based upon the size, weight, and nature of the order, the best shipping method is used. Generally, businesses contact a third-party carrier for shipping services. Make sure the carrier partner you assign provides your customers with a flawless experience. 

“After you ship the order, send your customer shipping confirmation immediately, maintaining a trusted relationship.”

6. Return Order processing 

Usually, the steps of order fulfillment take a halt before this process. But to be one step ahead of your competition, you must provide a return or exchange service. Depending on the quality of the item or the reason for the return, you can restock in the warehouse. Furthermore, to ensure the refunding of the products happens efficiently, you may need to set return policies that are in favor of both you and the customer.

“You can also automate the process of return management to avoid any further hassles.”

Quick tip: Return management is effective to boost your sales. If you can’t do it, seek our help for the same. From receiving, re-labeling to packing products with better QC standards, we ensure efficient return management without any hassles. Request your free DEMO now!

How can we help you? 

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns

Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Offer fast and efficient fulfillment services to get your customer’s attention. Also, keep in mind the above six steps to provide seamless delivery. Remember, if they don’t receive their order on time, they wouldn’t bother purchasing from you in the future. To build a future understanding, order fulfillment is the most crucial concept you need to pay attention to. For any further e-commerce queries, you can reach out to us anytime.

7 Customer Retention Strategies to Boost your Sales More than Ever!

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers. 

There are two facets to bond with your customers – lead generation and customer retention. While the former welcomes new customers, the latter takes care of the existing ones. Now the question is, would you rather welcome only new customers and avoid the older ones, or would like to keep a balance between the two? 

“Marketers around the world put so much emphasis on nurturing new leads, they sometimes fail to entice the existing users.” 

It’s important to invite new faces, but at what cost? Also, it has always been easier to hold on to the existing customers because they are aware of your services and offerings. Approaching them takes less time than it takes to attract new ones. But how can you keep your existing users engaged? 

To help you maintain your loyal assets, we have come up with 7 customer retention strategies So let’s start, shall we?

7 Proven Customer Retention Strategies

1. Surprise your customers with great service

People love it when you take a step forward and value them. You can get creative in your customer support services and offer them valuable services without their knowledge, pulling off their attention. You can add thoughtful quotes with personalized messages, thanking them to buy from you. Additionally, you can give them special offers and discounts occasionally, conveying they are important for your business. 

Quick tip: You can come up with creative discount codes specially made for an existing customer base, grabbing their attention. For example, coupon codes such as JUST4YOU, WELCOME_BACK, can grab their attention immediately. 


2. Get your customer’s feedback 

The market forces are no more driven by your products, but they rather revolve around customers’ needs and preferences. In simpler words, it’s not about your products and their features. It’s about the people you cater to. Their likes and dislikes play a major role especially when you roll out a new product in the market. And it’s impossible to satisfy every customer without knowing their taste. With customer feedback, not only do you get to know your strengths and weaknesses but you also make them feel noticeable and valuable. 

Quick tip: There are many ways to gather customer feedback. One such way is to do customer surveys. Come up with short, simple, and open-ended questions.

3. Send regular updates via email automation 

Newsletters are the best way to engage your customers in your brand. It’s one of the most cost-effective ways to retain customers. You can start with drip campaigns to nurture your customers with occasional updates. From time-sensitive offers to the new collection, to seasonal sales, cover each and every occasion to hit mail! To make it persuasive and attractive, use quirky content marketing strategies, grabbing the attention. 

4. Start with cause marketing programs

Consumers love to engage with those brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. It’s the best way to retain your customers as cause marketing makes your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

5. Use the strategy of gamification

Focused on the mechanism of gaming, this strategy is not your regular game. It’s more of a marketing tool to pull off the customer’s attention. Rewarding your customers when they refer your app to their friends, is one of the examples of gamification. You can even create customer-oriented campaigns using gamification. For example, create a contest asking your users to refer your business to ten friends. If five of their friends purchase using their code, they will get a free product. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customer. Request your free DEMO now! 


6. Organize live educational webinars to motivate your customers

Webinars are a great way to educate your customers. You can organize a webinar, revolving around an area of your business. This way you can educate your customers and ask them to purchase from you. For example: If you are an e-commerce fashion brand. You can organize a webinar, highlighting fashion branding tips. This way you can introduce your new offers and products while giving them a glimpse of how you market your brand.

Want To Drive Traffic to your e-commerce website? Click here to read 10 concrete ways to boost your website’s traffic! 

7. Prepare a communication calendar

By creating a communication calendar, you get an idea of how often you interact with your customers. Even when you don’t get the answer to the feedback form, it’s your responsibility to reach out to them time and again. A communication calendar is similar to your editorial calendar. The only difference is, it tells the last time you communicated with your customers. 

Quick tip: By using a communication calendar, you can check if a customer’s subscription is about to get expired. You can reach out to them before it gets expired. This helps in retaining the existing customers. 

How to do it all?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now! Request your free DEMO now! 

Customer retaining campaigns cost 10X less than lead generation campaigns. These strategies are indeed very important to be included in your marketing efforts. Start with the above 7 strategies to enjoy long-lasting benefits.  

Learn for FREE: 6 Best E-commerce Courses You Must Try in 2021!

Last year, digital commerce became a necessity! Needless to say, many people around the nation shifted from offline to online shopping. Not only has this changed the whole e-commerce landscape, but has also given an opportunity to many new players to enter the market. While there has been a rise in the industry, many people have become enthusiastic to give e-commerce a try!  

Are you willing to start your own e-commerce business? Or do you have an e-commerce business that has hit a plateau and now you can’t boost your sales? Well, to make the most out of this fast-paced industry, you should start with an e-commerce course. And what could be better than trying out a FREE course? 

“Commencing with an e-commerce business is slightly different from opening a brick and mortar shop.”

From learning site optimization to web analytics to content marketing, an e-commerce course can give you the chance to get along with like-minded people. Here we have curated a list of 6 FREE e-commerce courses to help you kick-start your career in this industry!

6 E-commerce Courses to try in 2021!

1. Sourcing and Customising Best Selling Products for E-commerce by Alison

In the world of digital retail, it has become too difficult to boost sales, particularly when there is vast competition. But if your approach is correct, no one can stop you from winning the race. With the same notion, this course helps you to add value to your products to gain high returns. Without needing assistance from a fancy designing boutique, you will be able to create your fully-functional store. Also, the course is free of cost if you register with Alison.

 After finishing the course, you will get an expertise in the following areas:

  • What are online marketplaces
  • How to customize products to elevate its value
  • How to make a successful single product store 

2. E-commerce certification course by eMarketing Institute

To help you understand the fundamentals of e-commerce in-depth, this course features detailed aspects of online business. From making a business plan to finding strategies to increase sales, you will get to know all the things e-commerce. With an increase in Mobile usage, businesses need to optimize their website for mobile devices. There’s another segment in the course featuring Mobile SEO to improve the user experience. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create a business plan
  • How to optimize the website
  • How to choose a CMS (Content management system) platform to design website
  • How to sell on online marketplaces such as Amazon, eBay, etc.

3. E-commerce logistics and Last Mile by edX

If you are eager to know the logistics and operations process in an e-commerce business, this course is just for you! With a special focus on logistics and fulfillment, it is more on the practical side. Throughout the course, you will develop an understanding of operations and supply chain management with the challenges attached to virtual sales. 

*The course is free but to have the certificate you will have to pay.*

After finishing the course, you will get an expertise in the following areas:

  • What are the different stages of e-commerce logistics operation
  • What are the main challenges faced 
  • How to maintain relationships with customers with worldwide e-commerce logistics cases
Quick tip: If you want to build your e-commerce business but don’t know how to get started with fulfillment and logistics, fret not we are here to help you with our full-stack e-commerce solutions. Request your free DEMO now!

4. Get a Business Online by Google

To get the nitty-gritty of e-commerce websites and digital marketing, this course is suitable for you. Designed by Google, this course doesn’t put light on complex topics, however, if you are getting started in the industry, it will assist you. Along with niche topics, you will also explore some online marketing topics such as Google Analytics, SEO, online advertising, etc. With 7 modules, you will get a verified certificate at the end of the course. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create an online strategy
  • How to stand out from the competition
  • How to build an online presence
  • How to manage online payments

5. Diploma in E-Business by Alison

Want to scale your already-existing online business? This course has the answers to all your queries. From building an online marketing plan to improving your site’s landing page, you will explore all the aspects of e-commerce and online marketing. You will also learn to write ads to entice your customer base while choosing the right keywords! Along with that, the course gives you a brief about tools such as Google Webmaster, Google AdWords, and Google AdSense!

 After finishing the course, you will get an expertise in the following areas:

  • How to create a website and make it look beautiful
  • How to connect with customers online
  • How to use local SEO tactics
  • How to navigate Google analytics report

6. Online marketing certification course by eMarketing Institute

In the age of digital technology, it is essential to get the knack of online marketing before you start your own business. This course allows you to explore several areas of the new marketing landscape including social media marketing, search engine optimization, search engine marketing, affiliate marketing, etc. After the inception of advanced technology, the lines have blurred and there has been a complete convergence. This course will make you understand that in-depth while keeping a well-balanced blend of art and science.

After finishing the course, you will get an expertise in the following areas:

  • How to make use of numbers in the digital era
  • How to reach out to potential customers
  • How to implement social media in your business strategy

How can we help you?

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free DEMO now!

There you have your six e-commerce courses! Before you start the course, here’s a tip for you! Don’t let the knowledge slip through your mind! Make your notes and practice your concepts to build your own brandstore. Initiate the new year with a new beginning and new learning! Enroll yourself today! 

8 Constructive E-commerce Website Designing Tips To Boost Sales in 2021!

Last year has surprisingly increased the need for the e-commerce industry. From necessities such as vegetables and dairy products to fashion items including footwear and apparel, online shopping has become essential from a vogue! With this increased demand, the need for an optimized and aesthetically accurate brandstore has also risen. 

“Irrespective of how fancy your social media presence is, if your website design is not optimized, you will lose all the charm!”

Imagine, you and your friends have decided to visit a newly hyped mall. The moment you enter the shopping mall, you get disappointed by the ambiance. You can’t decide where to go as there is no navigational banner. The ambiance is dull and doesn’t match the hype. Will you visit again? Or will you even stay there for another second? To make your prospects send you the token of loyalty, you need to pay attention to website designing. 

There are many aspects to grip the attention of your visitors. Factors such as product image aesthetics, customer service, navigational buttons, etc. are important to note while designing your website. 

8 ultimate tips to design your e-commerce website!

1. Use high-quality product images

The major downside of online shopping is that users can’t visualize the products. To ease out this problem and position your offerings in their minds, showcase your offerings with high-quality images. You can even insert videos depending on the type of the product. 

Is your website loading slow? Follow these tips to optimize your website!

Since your shopper’s experience highly depends on the product images, ensure they are of optimum quality. Any sort of blurriness or pixelation image can damage your brand image. Also, you can make a photo gallery for each product, letting users have a better look from each angle.

Quick tip: To get a refined experience, you can get started with Kartify – our brandstore tech. With Kartify, real-time image optimization with cache & DB replication, making your website quicker and faster. Request your free DEMO now!

2. Employ a limited options to the navigation menu

Menu bar helps your site’s users to easily locate your offerings and find what they are looking for. But when they find an unlimited option on your menu bar, they get confused and drop the idea altogether. Also, not to mention, the higher the number of options you deploy, the more time your site will take to load. So, don’t confuse your prospects, be precise and concise! 

Quick tip: If you have a wide product portfolio, you can opt for a drop-down menu to arrange your products. For example: If you check Vero Moda’s India website which is powered by Kartify, you will get the idea of how organized and arranged your navigational menu should be. 

3. Let your users filter the search 

Another option to make your site’s users’ navigation better and more relevant is filtering!

Can there be anything more annoying than finding your favorite hoodie and realizing that it’s not available in your size? Letting filters in your brandstore is the best way to retain your customers. You can employ popular filter options such as price, discounts, size, color, etc. This helps users to navigate the exact items they have in mind.

4. Include an E-shaped pattern to convert visitors

“Always keep in mind the natural reading pattern of a website while designing your website.”

When you head over to a brandstore to buy something, you must have seen the menu bar starts from the top left corner, followed by the products, making their way horizontally across the website. E-shaped patterns of an e-commerce website are quite common and natural. So always utilize this pattern and go by the rule to make it pleasing for your customers. This presentation will mark your offerings in your potential buyers’ minds and will help you convert them. 

5. Sync the website’s design with your brand identity

Keep sync of your color tones with your brand logo. Don’t use different themes with too many elements and colors. Also, balance your identity with your website’s overall design. For instance, if you are a luxury clothing brand, keep your design elements as voguish as possible without going overboard. But if you are an online book store, narrate your website with metaphors and verse. The idea is to understand the customer base and find out what they need and not what you sell. Mold your website’s look and feel accordingly and you will get high conversion rates.

6. Insert a back-to-top button

You are scrolling down on an online shopping website. After a few minutes of scrolling, you want to go back to the top of the page without going back.

Also known as the scroll-to-top button, it is a navigation feature, aiding users to navigate to the top of the page. It comes in handy when there’s a lot of content on the website. Without having you to make any efforts, this button helps you reach the top easily. The most common UI pattern is to place the sticky button in the bottom right-hand corner! 

7. Go for single page checkout 

Cart abandonment is quite a common problem for e-commerce businesses. It hampers their growth while giving a low conversion rate. One way to reduce the cart abandonment rates is by including a single-page checkout on your website. A multiple page checkout can annoy the customers and has a great chance of them abandoning their carts. Keeping this in mind, you should go for a quick checkout option, letting customers seamlessly buy products. 

Quick tip: To help you get rid of cart abandonment, Kartify features a single page checkout attribute, allowing a quick checkout. Request your free DEMO now! 

8. Don’t forget to add product reviews or client testimonials

People have become more active when it comes to online shopping. They don’t trust easily. They look for different platforms to check how reliable you are. One way to eliminate customer’s skepticism through your website is by adding reviews and ratings on your product pages. It gives them a better understanding of their potential purchase. Not only that, but you can also insert a testimonial section on your homepage, where you can showcase your customers’/ clients’ testimonials.

Want to know how to retain social proof while getting more product reviews and ratings? Check out our blog to know more!

How can you achieve this?

From maintaining the aesthetics of your storefront to improving your sales funnels, Kartify offers a wide range of options. Designed to ensure the security of your brandstore, it hosts a lot of international and national brands’ websites recognized and certified with the ISO security standards. Request your free DEMO now!

What can you expect from Kartify? 

  • Multi-store Management: Kartify offers its users a feature that manages all your stores, analytics, staff accounts, user permission, all in one place. 
  • Refund Manager: Kartify’s in-built Refund Manager assists you in processing refunds for both prepaid and COD orders. You get a single view of all the eligible refund orders.
  • Customer Loyalty Programs: To improve the reputation of your brands, Kartify is pre-integrated with Customer Loyalty Programs.
  • Custom reporting: Having captured all data and user logs for analytics and insights, Kartify lets you create custom reports.
  • Custom-integrations: Kartify has robust integrations with various partners. With more than 60 integrations, all the features in Kartify are regularly updated with new versions.

Online shopping is all about creating online experiences. To persuade the customers, you must get your site’s design right with a focus to convert your visitors. We hope this post has helped you get an idea of how to design a website, boosting your traffic. 

Bid Adieu To 2020 With Top 20 E-commerce Trends!

Did we ever think classroom sessions will be replaced by video call applications? Did we ever think sanitizer will be given more priority over a bottle of water? 

Whatever they say, 2020 has been quite a momentous year! 

With a pocket full of technology and free time, we have faced many challenges. Not to mention FOMO has finally become our best buddy! But still, it would be a shame to say that the year was boring. There was a time when we were a bit skeptical to shop online. But, this year, has clearly changed that too, as we were left with no choice but to buy everything we had abandoned for months. 

So, can it be any better than 2020? Well, to kick off your year-end blues, we have curated a list of 20 e-commerce trends to wave our goodbyes. Also, if you are planning to start your online business, or you already have an established e-commerce business, you must capture the recap of this beloved year!

Top 20 E-commerce Trends of 2020! 

1. Spike in the contactless payment options

The pandemic has surely seen a decrease in the percentage of cash on delivery orders! According to our data, the contribution of the COD payment options has decreased from 47% in 2019 to 27% and the share of online payment modes has increased to 73% this year. Seeing this trend, e-commerce businesses have included a plethora of social payment options such as Apple pay, Google wallet, Facebook payments, Twitter Buy, etc., to let customers make seamless payments. 

2. The increasing demand for Mom & Babycare products

There is no doubt in saying that health has been a major concern this year, especially for new mothers and infants. This need has surely upsurged the demand for the Mom & Babycare products. If we talk in numbers, there has been an 8X increase in the sales contribution from this segment in 2020!

3. Devouring healthy snacks and counting their nutritional value is the new norm

The outbreak of pandemic has increased the importance of food and nutrition in our lives. But now, people have become more conscious about their health. Soy milk, whey ice cream, protein bars, dried berries, roasted seeds, etc, have become their go-to snacks. Marketplaces such as Amazon, Flipkart, etc. have been flooded with nutritional products.  

4. Increase in the sales contribution from non-metro cities

According to ANS Commerce partner brands data, the sales contribution of tier-2 cities has increased from 44% in 2019 to 65% this year. Buying patterns of consumers all around the nation seem to have changed significantly with categories such as health & nutrition and FMCG & agriculture making a surge. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping. 

5. The importance of the user-generated content


With the emergence of social media, the pandemic has failed to keep people distant mentally. They have been using social media sites more than ever. Taking the advantage of this trend, brands have been using engagement marketing tactics such as contests and giveaways by motivating users to generate content. 

6. The rise of independent local businesses in shaping customers’ journey

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture. People’s preferences for local and small brands have increased in the year 2020. Not to mention how our social media news feeds are flooded with users giving shoutouts to their favorite brands.

7. An increase in the service-based subscription model

The subscription model has been preferred by almost all e-commerce businesses, given the fact it has the leverage to boost sales. Coming over to the specific type in the e-commerce business, the service-based subscription model seemed to hold a great value. This business model generally controls pricing based on the value, giving users flexibility. Extra benefits such as free delivery, quick delivery, etc, add more value to the customers’ lives. Almost all the platforms are indulged to position their brand through these tactics.

8. Loyalty programs to establish long-term relationships

In entrepreneurs’ marketing toolbox, loyalty programs hold a certain value to enhance long-term relationships with customers. With deeply personalized offers, brands try to make sure their customers are rewarded.

9. A surge in the sales of Sustainable products

People all around the nation have seen to pay more attention to their purchasing decisions. More sustainable ways of production are fabricating ways into shopper’s marketing strategies. Some of the popular sustainability trends include the production of homegrown food items, cruelty-free makeup products, sustainable & slow fashion apparel, etc.

10. Influencer marketing is the new sales model

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Through influencer marketing campaigns brands are trying to make use of the creativity and control that the influencers have made over time with their audience.

11. New ways of gifting loved ones

The idea behind giving e-gift cards to loved ones has become popular these days. And e-commerce players are well acquainted with it. So, if you want to grab the notice of your prospects, invest in e-gift cards to give your customers flexibility! ANS Commerce has been in close contact with their partner brands and decided to expedite a module in our product roadmap given its increased relevance. We had enabled the gift cards feature on Kartify this year – it’s an easier way to boost a brand’s sales.

12. Chatbots have become a new way to communicate

Be it tracking your product, or asking queries regarding product exchange, communicating with chatbots have increased more than ever! Chatbots have been there forever, but with the surge in online sales, their usage has also increased. 

13. ROPO (research online purchase offline)

Forecasters and marketers have forecasted last year that ROPO (research online purchase offline will continue to rise. But looking at the current scenario, the trend seems to have disappeared in the year 2021.

14. Mobile commerce in 2021

To let people enjoy the perks of quick shopping, businesses are engaging in mobile/ social commerce. Also, brands have looked to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has expanded its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. 

15. An increase in the Omni-channels tactics

Customers are present everywhere. Be it website, mobile applications, social media platforms, you won’t see a single platform that doesn’t have a social presence. Omni-channel is an approach that provides a fully-integrated experience to the customers. Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. Not to mention how omni-channel tactics can improve inventory depth! Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

16. The rise of AR and VR

Virtual reality has been there before this year, but it has continued to pick up speed in 2020.  Virtual reality and augmented reality have increased to enhance the e-commerce experience for customers with online assistance/ recommendations, virtual trial rooms, etc. 

17. Most preferred product segments of 2020

Fashion & Lifestyle was always a major contributor to e-commerce sales. But this year, the festive season in the wake of coronavirus has upsurge the demand for other segments as well. Beauty & personal care segment contribution has also increased. In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category too.  

18. Unstoppable growth of B2B e-commerce

In the age of digital technology, B2B e-commerce is growing with an accelerated speed. The days of supplies needing to be ordered via fax order forms or other offline methods are seen to be shrinking. Both new and established brands have started to value their customers online.
By automating B2B through their e-commerce site, the businesses also seem to reduce their operating costs. 


19. Country of origin norm

100% of brands around the nation have this information on the mandatory guidelines of using ‘Made in India’ as a product attribute. This has risen in both the production and consumption of Indian goods. Kartify – our brandstore tech – is made in India to deliver exceptional e-commerce experience to Indian brands. We are striving to increase India’s e-commerce presence by assisting brands! Request your free DEMO now!

20. Voice Commerce has introduced us to voice search

With Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, shopper’s reliance on voice assistants has increased. Simply commanding a voice assistant while indulging in the routine chores helps you save time. People have seen to use voice search more rapidly in 2020. 

While these are some of the biggest trends of the year 2020, we can see many other trends impacting the industry. We are super excited to see what next year brings in, are you?

Should You Offer Free Shipping To Boost Sales? Here’s Why & How?

Can I really boost my business by offering Free Shipping? Is Free Shipping a good tactic to vouch for? – We often come across these types of questions when it comes to shipping costs. 

You see a brandstore where everything you get comes at no shipping cost! Would you not get enticed and hoard your cart with products? Well, that’s why free shipping is your best friend. Now, let’s reverse the roles and imagine. You are a small-sized business. You are offering free shipping costs on all the items at all times, resulting in eating away your profit margin. Would you opt for it now? Even after getting more customers, you would not like to compromise on your net profits. So how to keep this balance and when and why to offer free shipping to customers?

“It’s difficult to bicker with the importance of free shipping and how high shipping leads to high cart abandonment rates.” 

5 Reasons behind ‘Why should you offer Free Shipping?’

Let’s initiate with the most basic question retailers generally, get stuck to – Should I offer free shipping, if yes, then why? There are obvious reasons to throw shipping into the bargain, but we will give you the 5 most common yet important reasons about “Why should you offer free shipping?”

1. An immediate surge in sales

One of the reasons behind ‘free shipping’ is that it straight away boosts your sales. When you get a product without any shipping cost, you get impulsive and end up purchasing the product. A buyer sometimes yields to pay a higher price than paying an extra shipping fee. Free shipping can also serve as a lead to bigger orders, especially when e-commerce retailers set minimum thresholds. 

2. Low rate of shopping cart abandonment


Having a direct association with the shipping fees, the cart abandonment rate is quite a common problem in e-commerce. Imagine this, you want to purchase a product for weeks. You were waiting for the offers, and have just now seen the price is reduced but the shipping fee is added. Would you rather abandon the cart than paying a high price? We already know the answer, don’t we? If not free shipping, try to offer as less shipping fee as you can to overcome this e-commerce obstacle. 

Are you determined to reduce the Cart Abandonment Rate? Read on to learn 12 must-use strategies To reduce it and re-target customers!

Quick tip: Having integrated with diverse logistics players, ANS Commerce – #1 e-commerce full-stack enabler – ensures timely delivery with optimized costs for both domestic and international deliveries. Request your free DEMO now!

3. Hold out against the competition

In a sea full of online shoppers, you clearly have a lot of – both new and established – competitors. Sometimes, it gets difficult to compete with the already established players due to their widespread reach. But no shipping could be a real savior at those times. When you offer free shipping, but your competitor doesn’t then who do you think will your customers choose?

4. Reaching out to new prospects


Word of mouth plays a significant role when you give a particular offer and others don’t. You not only entice the old customers but also get more leads. ‘No shipping cost’ definitely helps you stand out in the market. People like to spread the word. Give them good offers, they will talk about you. This way they become your brand advocates, letting you be noticeable, and this way you reach out to wider audiences.

5. Retaining social proof on your product page

A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors. When you give products without charging a shipping fee, people get swayed and leave favorable reviews on your product page. This builds a sense of trust among others, letting your brand position in the mind of the consumers. 

Your Business Needs Customer Reviews And Ratings! Here’s Why And How?

How & when to offer Free Shipping? 6 Ways you can offer Free Shipping!

There are many uncommon ways to boost your sales. For one reason, most people think that free shipping is the best option to vouch for. But how to keep up the score of sales numbers? Offering ‘Free Shipping’ is one of them that can let you scale your business with more ease. Now that you are agreed to offer free shipping to your customers, let’s explore the tactics you can use to give this perk to your beloved buyers. 

1. Set a minimum threshold to avail of free shipping

One of the wise tactics to offer free shipping is setting up a minimum threshold. This works when a retailer sets a minimum amount value of for say, ₹999 to avail the benefits of the free shipping. Think, if you are buying a product that costs around ₹700. Just to save the shipping cost, you will be forced to buy another product to exceed the minimum order value. This way both the buyer and seller get to save more. You will see a sudden boom in sales.

“Not only does it increase the sales but also builds a sense of trust and loyalty among the customers.” 

2. Offer free shipping on specific occasions


Remember those times when your news feed is full of “FREE SHIPPING” campaigns! Marketers sort specific occasions for seasonal push when there’s a chance in the upsurge of sales numbers. To be a step ahead of the competition and reach their customers’ satisfaction level, businesses offer free shipping on special occasions. In India, one of those peak times is the festive season. You can provide shoppers with no shipping to get maximum orders. During these times, they are already impulsive to buy products, and no shipping adds an extra boost. 

Quick tip: You can also club the above two ways to increase your profit margins. During specific occasions, set a minimum threshold to get the benefits of no shipping cost.

3. Provide free shipping on certain products


Providing ‘free shipping’ is important to boost sales, but earning a good amount of money is equally significant. How to keep this balance? 

Not all the products leave a handsome amount of margin. But there are some that hold good amounts of profits. Offering free shipping on those products would not cause any harm but increase your sales. It’s quite common for retailers to provide free shipping – on high margin getter products – so that they can easily soak in the shipping cost. So why don’t you fascinate the potential buyers by using the marketing tactic? This way you can both gain their trust and boost your sales.

“Deliver happiness to your customers by offering free shipping on their most preferred products.”

4. Persuade prospects to buy membership programs and get free shipping


People love combinations of offers and when they get two things at a time, they hit up without giving a second thought. Take the example of Amazon Prime in which they offer early delivery and free shipping (on some products) to people who are Prime members. An innovative way to earn from both ends is what you would call this model. You can ask your target market to buy subscriptions, premium membership, loyalty programs, or any other subscription-based program. Also, communicate the idea that they will get free shipping on all the orders if they buy your membership. 

Quick tip: You can make different packages of your membership in which you can mention different conditions of shipping. For example, you can have a package of ₹500, giving people free shipping on the order above ₹499. Just like that, you can have another package in which you can have another combo of ₹999 in which they can get free shipping on all the order values.  


5. Cover shipping fees with product price

This is a slightly wicked idea to get more traffic on your brandstore. Cook shipping fees in the product price. The desperation to get products without paying any shipping fees can be entertained by this idea. And then you can viral your ‘no shipping cost’ campaign without compromising with your profit margins. Most marketplaces use the same marketing innovation to catch the glimpse of their prospects. 

6. Include free shipping on product returns

If you are into the Fashion & Lifestyle segment then this tip works the best for you! Apparels and footwear generally account for high rates of return. Sometimes people don’t find the color flattering enough or sometimes it’s the size issue. Letting customers unpack free shipping offer on the return or exchange would give them another reason to drop by your branstore. They would get encouraged without getting stressed upon the fact the return policy can cost them a delivery fee.  

How to do it?

If you are worried about how to manage timely delivery with optimized cost, then we are here to assist. With end-to-end fulfillment and logistics – from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your DEMO for the warehousing solution.

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Testing various innovations is the cue to find what works the most for you and what doesn’t. There’s no rule that free shipping always works. But you can execute the above-mentioned innovations to see if free shipping works for your business. Additionally, research your competitors, and their marketing tactics to be one step ahead of them.

7 Reasons Why Your Brandstore Is Loading Slow! (And Tips To Fix It)

If one thing is true about your website sales, it’s that loading time makes a difference. A slow website not only affects your sales but also makes your brandstore rank lower, leading to stern consequences. We know how you feel when you do months of hard work, but it gets blown with high bounce and low conversion rates. 

With an increasing rate in the number of e-commerce stores, users’ expectations have also increased. They don’t want to waste minutes on the loading time. So if you have popped up in the market of online trade to strike it rich rather than just having a fancy website, you should lend an ear to your website speed. 

Optimizing your website’s speed is a crucial necessity to be achieved, but its execution can be a little tricky. Luckily, there are several ways you can initiate to check the performance of your website. 

Want to increase traffic on your e-commerce website, but don’t know just how to? Read on to find out how!

In order to keep your brandstore in check, we will have you dive deeper into your website. You will get to know why your website is running slow along with the tips to resolve them. 

7 Reasons why your Brandstore is running slow & tips to resolve them!

1. Your site’s images are not optimized


Image file size can be a reason for your website’s slow speed. Remember that images are a very significant part of improving the look and feel of your brandstore. High-resolution images consume major bandwidth – leading your website to work slowly. So pay attention to the image format. JPEG images are smaller as compared to the PNG type. Inserting the JPEG format will help you load your web page faster. 

Quick tip: Check the size of your image file. In case it exceeds 1MB, either change the image or reduce its size. 

2. You are not using Caching 

When a person visits your website, certain attributes of your brandstore are stored in a cache, letting the website load faster when you next visit the website. So, if you are not caching then you are missing out. By executing browser/HTTP caching or server-side web caching, you will experience a gigantic difference in the conduct of your website. 

Quick tip: Do the cache of elements such as HTTP, database queries, images, etc. Don’t go overboard with caching as it can create fuss on your website. 

3. Your site is integrated with unnecessary redirects

Imagine this, you have planned a trip to a nearby amusement park with your family. You have just now reached the destination and realize the park is shifted to some other place. Now you have to walk all the way to the other side of the city. This won’t just make you furious but also take double time to reach the final destination. 

The same thing happens when you add too many redirects to your brandstore. It takes twice or thrice the time to load a page. So don’t trouble your audience with that unless you have a striking reason to do so. 

Quick tip: Why should you choose Kartify to manage your e-commerce website? One of the added advantages of using Kartify is that it gives a single Google Tag Manager (GTM) for pixels, making your website quicker and faster. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website. Request your free DEMO now!

4. Your site’s code is either unclean or bulky

Another cause could be a heavy code on your website. If your website’s coding includes too many unnecessary characters or bulky line breaks, the site may become slower. Your site’s comments, inline stylings, etc, are some of the components that make it slow. To overcome this problem, you can minify or compress the code, or file size, improving the load time of your website. 

Quick tip: Try to create a few CSS stylesheets, helping you to minify the code of your brandstore. 

5. You are running plenty of Ads on your Brandstore

As beneficial as they are in monetizing your site’s traffic, adverts can also mess around with your site’s performance. Advertisements such as interstitials, pop-unders, etc. can create hundreds of HTTP requests, resulting in a slow loading website. So don’t let the ads trouble your brandstore’s rich content and limit them to an extent that won’t bother both your site’s user experience and your ad revenue.

Quick tip: To optimize your brandstore with high speed, choose Kartify – our brand tech store – to scale your e-commerce website. With Kartify you get real-time image optimization, including cache & DB replication. Request your free DEMO now!

6. Your website is hoarded with Plugins

With hundreds or rather thousands of plugins, you have made your brandstore phenomenal. It looks appealing, leading to more traffic. But then there comes a time when your plugins overrule your website, causing it to slow down the performance. Do you know how much space a site plus-in can take? Sure, it helps to optimize your site, giving various features. But it shouldn’t come at the cost of awful performance or bad user experience. There are so many unnecessary plugins that you don’t use regularly and they rather serve as a liability than an asset. 

Quick tip: Instead of deploying a number of plugins for a particular attribute, go for a single plugin that features all-in-one solutions. For an instance, if you’re putting in four to five plugins for SEO, you must opt for one plugin that features different attributes you are looking for. 


7. You have not enabled Content Delivery System (CDN) 

Your website’s loading speed is affected by the physical distance of the user to the server in which your content is stored. The more distant they are, the slower your site’s content will load for them. To put a halt to this issue, the Content Delivery System is all you need. Having deployed in several geographic locations, CDN is a server that offers web content to people living in different locations. It distributes your site’s content to a global server, and that way your audiences can enjoy your content. 

How to do it? 

Kartify – our brand tech store made with love – drop-ships exceptional e-commerce website performance. Start your fully-functional store with continuous bug fixes and feature development. It’s fully optimized, scalable, and secure to use. Request your free DEMO now!

What do you get? 

You get a brandstore that’s complete, secure, scalable, feature-rich, and Omni-friendly. 

  • Automatic deployment & scaling (Google Cloud + Kubernetes)  
  • Real-time image optimization with cache & DB replication; 99.8% uptime  
  • Load-tested for >one Mn concurrent users 

Website page load speed is driven by various factors. It’s sometimes hard to check what’s causing the issue. No matter what’s the reason, you should implement all the above factors to make your website performance power-packed!

Want To Drive Traffic? Here are 10 Concrete Ways To Get More Traffic On Your E-commerce Brandstore!

You have just started up your e-commerce brandstore to introduce your offerings to wider audiences. The idea was to expand your already existing brick and mortar shop to an e-commerce brandstore. But you have just now realized that your website isn’t getting any visitors. Or let’s just say you have a great brand presence on your social media and you get good traffic on your website but lately your website has hit a plateau. You’re neither getting any leads nor are you able to drop your audience into your sales funnel. What should you do now?

Your website is the digital storefront of your business wherein drawing in traffic to your digital destination is the most crucial aspect. In the cyberspace of information overload, how can you persuade bits and bytes to floats to your brandstore? How can you get your prospects to notice your business in the never-ending market of sellers and buyers?

No matter how hard you try to get more visitors if your website is not properly optimized for conversions then forget about traffic. Whether you’re new in the e-commerce line or you want to boost up your sales further, your first step has to be introducing significant integrations to your website. 

Quick tip: If you’re struggling to get more traffic on your brandstore, then you can get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free DEMO now!

10 verifiable ways to attain more traffic on your brandstore!

To attain victory in the sea full of data overload, you must practice these doable and incredible tactics to drive traffic to your e-commerce store!

1. Put an emphasis on On-Page SEO

You might have heard people saying that SEO has fallen! Well, ask them to reckon again. Google’s algorithm can change over time but SEO can never be outmoded, especially when it comes to on-page SEO. From making internal links to your new content to adding Meta descriptions, it’s crucial that you optimize your website’s content using on-page SEO to boost your traffic. To optimize it further and outrank your competitors, you can make use of long-tail keywords. They are the ones that impact more than your single head keywords. Not only does it provide a context to your content but also accounts for a larger part of your Google searches.

“Long-tail keywords charge your content marketing strategy, making it one of the best ways to rank SERPs.”

2. Send samples of your offerings to influencers

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Influencer marketing enables you to make use of the creativity and control that the influencers have made over time with their audience. You can harness the benefits by sending free samples of your offerings. Getting them to feature your products can help your brands to get a wider reach of the audience in a specific niche.

3. Initiate with Guest Blogging

Guest blogging or guest posting is the process in which you integrate your website’s content with another business’s website. You can join hands with the business of your niche to curate guest posts. This idea can help you get traffic from their audience, not to mention that it will increase your reach, supercharging your results.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Request your free DEMO now!

4. Respond to people’s questions on Quora

Quora is a useful platform to attain more traffic on your website. You can look for questions that are relevant to your offerings. For instance, if you deal in sustainable fashion apparel and you come across a question that says, “What are the methods used to design a cloth using a cruelty-free process?”  You can answer the question with a detailed process that you generally indulge in. In the very end, you can include a link to a specific product to attract their attention. This can help you get verified visitors in no time.

“Give people detailed yet concise answers by cleverly inserting fitting keywords with links, redirecting them to your website/brandstore.”

5. Boost the enthusiasm of your prospects with giveaways and contests

One of the best ways to drive traffic on your brandstore is that you indulge in social media marketing and put your focus on audience engagement. Organizing occasional contests and giveaways can help you get social media shoutouts. Through this, you can easily get more traffic on your brandstore, as your audience won’t be able to resist a chance to win exciting prizes and incentives. This will enhance your social presence, leading them to visit your brandstore. 

6. Get the most of Email Marketing

To rise above in the ocean of marketers, email marketing is an amazing approach to vouch for. Be it any upcoming offer, or new offerings, email marketing always does the job for you! Gear up to curate content for your newsletters, free consultations and get more leads. This will also help you drop your customers into your sales funnel.

7. Organize webinars with industry thought leaders

Webinars are a great way to attract more traffic to your website. When you organize a web-cast with an industry thought leader, you don’t only get credibility but also get more clicks and views on your website. The event can revolve around the industry-related topics of your niche. It could be anything from tips to strategies, to a general q&a session!

“Popular industry leaders can often do the job of influencers! There’s a chance that their followers might become your potential customers.”

8. Don’t ignore to update expired content on your website

Refreshing bygone content is a good thing to approach more visitors. Imagine this, you go on the website of your favorite brand and see exciting offers, leaving you elevated. But the moment you click on the offer, it says “expired”. You might get disappointed and leave the website! This can affect both the credibility and trust of your prospects. Refresh your content timely to get verified visitors.

9. Scrutinize the analytics to inspect visitor’s data

One of the most important techniques to drive website traffic is examining the analytics of your website. The invaluable tool enables you to formulate your website content basis visitor’s demographics and other metrics. Along with that, it also helps you check from where and at what time does your data come.

Quick tip: Don’t just focus on the most popular posts rather take a look at the less popular ones to get an idea of where you went wrong.

10. Post your popular products on Pinterest

Pinterest is one of the most sought-after platforms for niche businesses such as DIY crafts, fashion apparel, home décor, etc. You can easily get clicks on your website by curating creative pins with your contemporary collection. The aspect of niche users makes this platform uber useful, hooking them to your brandstore.

How to do it all?

Not sure how to execute everything at once? Well, you can leave everything to us while you focus on your core operations. We offer you full-stack e-commerce solutions scale brandstore and leverage marketplaces such as Myntra, Flipkart, Amazon, etc. With our brand tech – Kartify – we deliver an exceptional e-commerce experience right at your storefront.

To know more about how we can assist you to boost traffic on your brandstore, request a free DEMO today!

Festive Season 2020 Trends: ANS Commerce facilitates 2.5X more festive sales at 25-30% lower cost for its partner brands

In inclusion with sentiments and happiness, the festive season comes with deals and offers for buyers to swear by. But with the COVID-19 still being the reason for the forbiddance of offline purchase, usage of e-commerce websites and marketplaces have increased.

Undoubtedly, the Indian e-commerce industry has surged, especially after the onset of this pandemic. Not only has established e-retailers boosted their businesses over this time, but we can see many Direct-to-consumer (DTC) brands entering the market and earning profits. To showcase the same, the Indian festive month has solely witnessed a huge difference in terms of sales figures that e-retailers have acquired.

Covering and comparing all the e-commerce festive trends, ANS Commerce’s report throws light on the sales volume along with new marketing ideas and warehousing trends, its partner brands have followed this festive season. Right from the difference in the sales volume from that of the last year, to new marketing trends including digital products, to segment-wise changes, we have curated a whole bunch of trends for you. So let’s dive deeper and take a look at the festive season sales insights!

Increased Adoption Of Online! How and Why? 

Comparing offline sales and online sales, many rational minds are opting for the latter than the former. To count a few reasons, no contact delivery is the major intention for people to go online. Not only can you get your products on time, but can also avoid the transmission of the virus. This notion has gotten said popularity from online retail brands, especially amid the Diwali season. 

Hoarding clothes and other items was a trend amidst Diwali, but this year, there is an upsurge in the trend, especially on e-commerce websites including both marketplaces and independent brandstores. There is seen 2.5X more sales at 20% – 30% reduced cost with the assistance of marketing optimization, multi-city logistics, and lower order return.

Decoding the Sales: Thousands of offers, millions of sales, and countless excitement!

Let’s unpack the sales volume exhibited amid the festive season. The sales have turned out to be a megahit this year as our partner brands reported to have done sales of ~34 Cr. Gross Merchandise Value (GMV). Enumerating the volume of items shipped this year, brands have pegged shipment volume of ~5.7 lakhs of products this year. The upsurge unravels how new-age digital channels such as D2C and omnichannel have become a necessity for e-commerce businesses.

How was this festive season different from last year?

No one can forget the first four months of this year when there was an absolute fear of the pandemic, resulting in a lower number of sales. But did we ever imagine that this Diwali will bring light and prosperity to e-retailers? 

To add in the facts there is a clear-cut difference between 2019 and 2020. The report counts in the average order size with an increase of ~20% from that of last year’s. From this. you can absolutely sense how individual customers have spread the hype of online purchases this year. 

The major upside to online sales during this pandemic is the non-COD payment option. In fact, there are many brandstores that are declining the option of cash on delivery as cash transfers can potentially become a carrier of infection. This has resulted in a rise of ~58% of the share of pre-paid (non-COD) payments.

“The proportion of orders from non-metropolitan cities have solely increased by ~11%, making a contribution of more than 50% to the festive sales. With metropolitan cities such as Delhi and Mumbai contributing to only 35% sales.”

Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. With an almost ~155% increase in the GMV as compared to the year 2019 for the same set of brands, it’s quite obvious that warehousing and supply must have played an incredible role to execute the operations. So, talking about the trends, the Stock Keeping Unit (SKU) on brandstore has increased by 20% – 25%, resulting in better depth and breadth of inventory.

Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

New Marketing trends observed with a special focus on D2C segments!

With sales and warehousing, there’s another aspect to e-commerce that’s been transitioning amid the festive season. Marketers around the nation have come up with seasonal marketing ideas to change the digital attire of their brandstore. Offers and discounts sound like traditional concepts when it comes to incorporating them into marketing ideas, especially in 2020. Each year brands perform something new in terms of marketing, but this year the creativity seemed to go a step further. And, the result has been fruitful as the share of new shoppers has increased.

To head towards victory, marketers, and e-retailers have introduced many digital products to encourage their prospects. This year, there is an upsurge in E-gift cards and warranties. 

The main focus remained on customer-loyalty plans, the brands have chosen to use loyalty programs and payment offers to lower customer acquisition costs. 

Loyalty programs are a great way to engage your customers with you. Click here to know more about it among other ideas to get customers reviews and ratings!

Diwali is the season where you can come up with new offerings as it’s the peak time of the year when people look for new and creative options to gift their loved ones. Keeping that in mind, many new and established brands have expanded their product portfolio and introduced a varied combination of product mix for their customers.

“Brands also witnessed a boost in the sales of gift packs and combos, especially in the dry fruits and beauty & personal care segment.”

Sectors in specific that saw major sales!


We are well aware of festive traditions – buying new clothes is one of them. Like each year, this year also Fashion & Lifestyle continued to win the race as it is the major contributor in sales.  

Health has been a major concern this year especially for new mothers and infants, leading to a spike in the Mom & Baby Care category with 14X.

“Beauty and Personal Care segment contribution has increased by 2.2X as compared to last year, making it the fastest-growing category.”

In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category itself. The brands under this segment have forced people with their aggressive marketing campaigns to stockpile products such as vegetable wash, surface disinfectants, and sanitizers.

This indicates the fact that this year has been full of prosperity and happiness for e-commerce brands. ANS Commerce has supported its brand partners with brandstore tech, warehouse & fulfillment, performance marketing, and marketplace management. 

If you’re planning to claim your stake in e-commerce real-estate and want to be one step ahead of your competitors, then request your free DEMO now!

A Complete Step-By-Step Guide To Persona Driven Content Marketing For Your E-Commerce Brandstore!

In the age of digital technology, one of the most sought-after strategies – that marketers have been exercising – is content marketing. You might be considering content as the king, till today, but little do you understand that your audience is the one which rules. 

Your aim might be to create a great quantity of key-word stuffed content. But note that, audience-friendly content – that’s rather engaging than persuasive – is equally important, if not more.

Imagine this, you love to solve puzzles over social media and have a thing for luxurious fragrances. You come across a blog post that includes a quiz, and solving it might give you a chance to win a perfume. Would you not get attracted and engaged with the idea behind the post? You might even end up checking the brand’s website and their other offerings. 

What is a Persona, and what’s the need for it?

Content-driven by persona is absolutely essential to hook your audiences with your e-commerce brand. The personas are the fictional figures that you make to represent your audience. They generally are the reflection of your target audiences and help you to keep them glued to your brand. 

“Personas are not just made to catch your audience’s attention; they guide your overall content strategy including deciding the right tone, content format, and topics to explore.”

Construction of personas with a marketing angle is not everybody’s cup of tea. The term per se articulates different challenges of research related to your brand’s vision and mission. Not to mention the fact that the content piece must be informative, entertaining, and useful.

To craft the content basis persona, you can’t afford to avoid the following mentioned steps. Read on to take your content on the right track!

5 Steps To Craft Persona Driven Content Marketing!

1. Construct your ideal buyer’s persona with the help of data

The foremost step is constructing the sketch of the customer you want to target. Some marketers often make mistakes by imagining and visualizing the persona without going deeper into their company’s data. But, your data has all the answers to build a 360-degree factual character sketch and will become the foundation of the persona. Look for the answers including – what does s/he does, her/his job title, what does s/he loves to eat (if you’re a food brand). 

Quick tip: Don’t hesitate to use your customer database including social media analytic tools such as Facebook and Twitter analytics. This will give you an in-depth understanding of your customer’s behavior and preferences.

2.  Examine the specific challenges, and obstacles your character witnesses

In this step, you have to put on the shoes of a salesman and put an emphasis to articulate the type of content that can convert. For that, you must look for the problems and challenges your fictional persona might encounter on a day-to-day basis. While making your content plan, tick all the troubles you think – from your data – your character sketch encounters. By doing that, you are actually making a list of struggles that your actual customer base witnesses. This will brief you about their expectations and assist you to incorporate your product into the content at the right time!

“This can help you create the problem-solution type of marketing content – where you create a fear appeal by showcasing a problem. Then you immediately incorporate your product and give them a solution to the problem.”

3. Sense the niche topics and content pieces you want your audience to consume

Now that you have made your fictional character basis your audience, don’t take a halt as your work has just begun to get started. In this step, content takes the front seat. You can start by checking up the stories and posts you want your customers to feed on. You can also design the industry-related topics in which you can incorporate your offerings. The aim is to associate your story with the buyer’s persona’s interests and hobbies.

“Numbers don’t count to shape your content strategy, but the quality and relevance do.”

4. Check the communication patterns and the media form they use

Keep a check on the form and type of media your personas swear by! If they love to binge upon OTT platforms, then curate content strategy basis that type. Create a media mix that’ll help you produce a variety of content for your audiences.

Click here to know about how to gain social proof and get customer reviews & ratings on your e-commerce brandstore!

Quick tip: Get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free demo now!

5.  Map your content at the right time

Time is one of the most crucial aspects when it comes to delivering content to your audiences. Checking upon the facts such as, when your buyer persona comes on social media, or when he/she is available to check e-mails often helps you define a successful content marketing strategy. So don’t throw your content without planning strategically. Decide the time and occasion and then make your delivery to increase the traffic.

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo now!

Always remember that there’s a lot of content online that people don’t pay attention to. But with the advancement of technology, consumption has also increased. So, keep an eye on the delivery of the right content at the right time to the right people.