7 Hooks from Ramayana to Vitalize Business

Characters pass generation to generation heritably, but knowledge finds its way naturally. No matter who you are or where you are from, you always have something to imply in life that comes from your forefather. Even the strategies applied back 5000 years are indispensable. Diplomatic planning, organization, the ethical codes, the happy workforce if implied today can take you to the next level. 

Modern books are en vogue but the lessons from history are always a get-go.

Ramayana, the epic mythological book of Hindus ascribed to Valmiki not only entails the significance of dharma (duty) but also recites commitment, leadership, management and diligence that are must to run any business. 

Let’s comprehend the sure-shot corporal lessons to sundry in this entrepreneurial era.

Prioritize your Brand Name

Building a long bridge to Lanka was not easy as there was limited resources and time. One of the followers inscribed the name of the Lord Rama on the stone and threw it in the ocean; it floated (just the reverse, as all stone sinks). When Lord Rama thought of helping the subordinates and threw the stone without inscription, (as it was being thrown by Lord Rama itself) the stone sank.

Lesson – The incident proves that it is not the person or the position that holds power but the name of the brand you are using. You are known by your brand name and so brand name matters a lot. All the decisions should be taken in consideration of your brand and its exposure in the market. Employees under the brand name, whether high or low, should understand its importance and try to uplift it.  

Learn to choose your brand name and color to attain great heights

Limit Powers and Manage Stakeholders

King Dashratha, who ruled the vast kingdom of Kosala, capital Ayodhya, had three wives named Kaushalya, Sumitra and Kaikeyi. Each of their sons were eligible to take over the charge of the kingdom and so Kaikeyi came up with the decision of sending the eldest son Rama to the forest derailing Dasharath’s ruling plan. On the other hand, Ravana after ignoring his wife, brother and grandfather got backstabbed.

Lesson – When there are too many stakeholders with decision making power it becomes difficult to control the organization. Keeping them happy further becomes a difficult task, so it is important that you limit your stakeholders and keep them in interest else your power might dilute without you being knowing.

Quick Tip – Organizations should keep a concern on the interest of the stakeholders as individually they might not hold much power but when they come together can affect decision making, delay your projects or stop business plans.

Choose your Alliances Wisely

To win against Ravana, Rama needed a powerful ally, but he chose Sugriva instead of Bali as Bali was unethical and kicked his own brother Sugriva to take over the kingdom of Kishkindha and abducted his wife. On the other hand, Sugriva’s managerial skills were so accurate that he was able to make Angad work for him who could have been an arch-rival. 

Lesson – If you ally with an organization that works unethically, you might nurture your business but it would sustain only for a short duration. To win a long term reputation and maintain your brand name you need to partner wisely and look for the one that can lead strategically and be a support even in difficult times.

Create Clear Vision with In-depth Analysis

Each time a problem knocked Rama; he deeply analyzed the situation, made a clear vision and shared it with his subordinates. Whether it be the time when he was asked to leave Ayodhya, help Sugriva or save Sita, his extreme approach has always made him a success. Even when Hanuman was sent to Lanka, he first analyzed the territory of his enemies, the people, and the internal situation and then made a vision for his act.

Lesson – Only after an in-depth analysis a clear vision can be created. And once you have a clear view you can lead your team to act fruitfully. Throwing the arrows blindly without a target will lead you and your company to nothing. 

Learn about SWOT Analysis or Porter’s Five Forces for an accurate E-commerce Business Analysis   

Seek Experts’ Assistance

Vishwamitra, the most venerated rishis of those times also known as the Rajarshi taught Rama the art of warfare and also gave him the knowledge of Devastras to help him kill powerful demons. On seeing Rama leaving the kingdom for the commitment of his father, Bharat learned how to do the righteous things simultaneously, standing on commitments made.  

Lesson – As the owner of a business it is important to understand the fast changing market trends. The assistance of the experts and learning via workshops, seminars and conferences can develop skills in your employees and make them equipped to face a challenging business environment.

Quick Tip – Every expert has a lot to teach from his life lessons, a close interaction of your employees with these experts can make work smooth and more understandable. 

Keep your Team Motivated

The most eminent incident where Jamvant asks Hanuman to go to Lanka to locate Sita to inform her about the presence of Lord Rama was highly motivational. Jamvant knew the true potential of Hanuman and just needed to ignite it in order to make Hanuman go to the enemy camp. 

Lesson – A leader always knows the true potential of his employees. It is the prime responsibility of the leader to keep the spirit ignited and motivate the employees to do their best in every project.  

Compete in a Fair Game

The complete Ramayana exhibits human greed. Kaikeyi wanted Bharat on the throne, Surpanakha wanted revenge when Lakshmana cut her nose, Ravana abducted Sita to possess her which in turn created war. On the other hand Rama played with ethics and won Sita in a ‘Swayamvar spardha’ and even he warned Ravana to return Sita to avoid battle.  

Lesson – In business you are always in a strong competition. Some play clean and some dirty. The tricks can work once or twice but a long term stability in the market only comes after you play it fair.  

Learn about the social responsibilities that you should adopt in your Organization

Each verse of Ramayana teaches kindness, tolerance, patience and success. The more you read the more you will learn about the tactics for true victory and its essence in the modern world. 

How can ANS Commerce be a Major Help?

Challenges are part of business but with challenges comes the opportunity to meet the partners who can hold your back and help you take care of your business. 

At ANS Commerce we take care of all your e-commerce related queries and provide you the curated solution from performance marketing to warehousing so that you can lean on us. Our full-stack solution with expert hands will meet your needs even in the peak period of the festival and allow you to focus on your main task.    

You can connect with us and grab a free DEMO today. 

Selling Comfort: How Secret Wish – A Lingerie & Sleepwear Brand Made Women Feel Comfortable All Day Long!

Among other necessities for a woman to live a confident life, there are certain things we can’t afford to miss on. At the top of the list is ‘What we wear”. Apparels are indeed an important part of our lives, making us feel comfortable and confident, particularly lingerie and sleepwear. While the former boosts your confidence, the latter gives you a goodnight’s sleep, balancing the various aspects of life. 

Initially, when e-commerce in itself was a new term, there was no lingerie and sleepwear brand online. Not only women had to visit offline stores but also had to compromise on hygiene. What was the solution to all this? Enters the Secret Wish. 

About the brand: Secret Wish

Secret Wish is India’s leading lingerie and sleepwear brand, providing solutions to fashion fit issues while helping women feel confident and comfortable throughout the day.

With an aim to sell chic & girly lingerie in the finest quality for women across the nation, Secret Wish was founded by Sushant Puri in 2014. The founding team of the brand includes Chandan Singh and Roopkiran Kaur Sandhu who helped Sushant build the brand from scratch. Later on, Sushant’s elder brother, Prashant Puri, came into the business as co-founder and started managing Secret Wish.

Secret Wish provides a seamless and hassle-free shopping experience with their direct-to-customer business approach, making it affordable and feasible for people to purchase. They have multiple categories including, nightwear, bathrobe, swimwear, and lingerie, under the convenience of a single roof. 

Bridging the gap between online and offline shopping

Female hygiene has always been a concern – given the fact many female-related issues are still not communicated openly. In the early era of the 2010s, buying lingerie openly was taboo. Not to mention, people were not much aware of female hygiene issues and didn’t understand the importance of supreme quality intimate wear. In fact for lingerie and sleepwear, there was a common notion of buying cheaper options. 

Not only women used to compromise on the quality, but also the whole process of going to a local market and buying sleepwear and lingerie was hectic. “We realized this social issue in the year 2014 and noticed that there are no nightwear brands on online marketplaces. Moreover, women were buying from local markets. But we were determined to bridge that gap between offline and online, resulting in the inception of ‘Secret Wish’” said Prashant Puri.

“Cotton and hosiery comfort wear were being sold in the nooks of Gandhi Nagar – a small district in Delhi. I thought to take the whole idea online as there was not a single lingerie and sleepwear brand on marketplaces such as Amazon, Flipkart, etc.” said Prashant. 

Overcoming the D2C challenges

Direct-to-consumer is an approach in which a  business doesn’t rely on the middlemen and sells directly to the consumers. The D2C model is beneficial for consumers and manufacturers as it cut down the cost of an intermediary

Secret Wish was one of the first few brands who adopted this – now highly hyped – approach of selling products. But before any brand begins with this approach, it’s important to understand the relevance of online. 

For a D2C brand, everything has to happen online. From managing accounts on marketplaces to managing traffic on the individual brandstore, a D2C brand has to keep a hawk’s eye to fuel the business. “Be it following the right standards to checking if the order dispatch is happening on time, it’s important to observe each and every detail keenly. So we had to go figure out these things while keeping a look at whether the proper quality is maintained or not,” he added. “Moreover, for a fashion brand especially in the sleepwear category, it’s essential to have a large assortment of collections. Mere 4-5 options don’t do the job, you have to maintain 40-50 different varieties in a single product category. But with growing demands, we became determined to improve our customers’ experience with valued services.”

Scaling business amid the Pandemic

The new normal times had been considered good for e-commerce businesses across the nation. To practice the mandatory guidelines issued by the government of India, people became more conscious and switched the traditional buying methods to online shopping. For Secret Wish, the unprecedented times have actually proven to be good – given the fact, people were forced to stay at home, increasing the need to wear comfortable clothes such as shorts, nightgowns, etc.

Talking about the trends amid the pandemic, Prashant highlighted the fact that people from both tier 1 and tier 2 cities came online, leading to a boost in their sales numbers. “More than 40% orders came from non-metro cities. Women who were initially dependent on offline stores, switched to online websites and marketplaces such as Myntra and Amazon, leading to an increase in online penetration.”

Finding expertise in ANS Commerce

Started their journey with ANS Commerce in 2017, Secret Wish became its full-stack partner. “Ever since we started with ANS Commerce we have seen an impressive boost in the sales. The rising penetration of online shopping and digital adoption post pandemic has increased our order volumes more than 200%, Prashant said.”

“Highlighting their warehousing and fulfilment solution, I would like to say that we have definitely saved the cost of warehousing and distribution channels. This money was used in brand visibility and marketing,” he said.

“Right from the moment we got associated with the team of ANS Commerce, we experienced incredible services. Be it their performance marketing solution or marketplace management or warehousing & fulfilment, I would definitely like to appreciate the entire team for their constant support,” Prashant said. 

Since the website of Secret Wish is fully-designed and managed by ANS Commerce, to explain the experience of the brand in brandstore tech, he added, “Not to mention our website is fully-powered by Kartify – their brandstore tech. Kartify has optimized the performance of our online store as it loads faster and has actually helped us reduce the cart abandonment rate. Talking about their refund manager – an in-built feature of Kartify – it has helped us process refunds faster with more ease.” 

“Moreover, we have efficiently overcome the challenge of account management and reconciliation on marketplaces with the help of ANS Commerce.”

“We look forward to continuing ANS Commerce’s e-commerce solutions and would recommend other D2C brands to seek their assistance as well.”

About ANS Commerce

ANS Commerce is India’s #1 full-stack e-commerce enabler helping brands sell online. We offer brandstore tech, performance marketing, marketplace management, and e-commerce warehousing & fulfilment.

We want our brand partners to focus on their brand and product and leave ‘all-things-e-commerce’ to us. We help brands acquire consumers, power brandstore, and jumpstart marketplace operations in no time. With us, brands can offer fast & reliable order fulfilment to your marketplace & brandstore consumers. Our extensive experience across product, e-commerce, retail, and marketing helps the brand achieve higher sales and stronger brand differentiation.

Having worked with 90+ established and challenger brands, we aim to help them sell on their brandstores along with 15+ marketplaces. ANS Commerce enumerates Jack & Jones, Vero Moda, Portico, Piramal, CEAT, Marico, Bath & Body Works, and ITC amongst its client partners. It is integrated with 60+ partners such as Fynd, Unicommerce, Netcore, Arvind, Delhivery, Increff, Razorpay, and many more to simplify e-commerce in India.

National Tourism Day 2021 | 10 Important Items To Carry While Traveling Post COVID-19!

India’s tourism never fails to amaze us with its diverse nature. From cool mountain roads to sun-kissed foreshores, the rich heritage offers great attractions to tourists all around the world.  And to celebrate the beauty of it, January 25th is celebrated as the National Tourism Day around the nation.

The tourism industry of the country has been one of the largest contributors to the nation’s GDP in recent years. But the outbreak of the COVID-19 has badly impacted the industry. Sectors such as hotels/lodging, recreation, and entertainment, transportation, etc. have been severely affected by the onslaught of the pandemic as traveling and vacationing was on a complete halt. 

The National tourism day 2021 can in time help us move afar the pandemic by letting us invest in our nation’s rich heritage and culture. While keeping a few things in mind, you can jump on the adventurous short trip for the love of Indian Tourism! 

Are you an avid traveler, needing a day to yourself to freshen your mind and soul? We have curated a list of essentials you must keep when you plan to go on a trip. All these products mentioned below are offered by ANS Commerce’s partner brands! 

Mind you, this list is created keeping the precautions in check. So let’s just snag our buddies and get ready for a short trip? 

10 essentials to carry while traveling post COVID-19!

1. Face masks by Being Human

Starting from the mandatory yet the most important thing. Face masks have become a go-to aid no matter when we plan to step out of our homes. Not only does it protect you from the virus but also prevents others from getting infected. Keeping the vogue factor on point, Being Human has popped up with the most amazing collection we can’t take our eyes off. With a plethora of designs, the brand has an amazing combo of masks. You can choose from pastel shades to quirky designs matching your outfit. If you have a love for unique motifs, you definitely need to get your hand on these.

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2. Hand Gel Sanitizers by Bath & Body Works

The next most important thing you can’t afford to miss is a bottle of pocket sanitizer. They might be staged at almost every public place, but it’s always important to keep a personal bottle to reduce the chances of spreading the virus. Keeping your hygiene in check, Bath & Body Works comes with two different variants of hand gel. Most sanitizers make skin dry and chipped, leaving you annoyed and itchy. Infused with soothing fragrance, Bath & Body Works sanitizer won’t just protect you from viruses but also nourish your hands on-the-go.

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3. Surface Disinfectant Spray by Savlon 

When you go on a trip, you can’t avoid using public property, leading to the spread of germs and bacteria. But if you carry a surface disinfectant, you can wipe the surroundings, making it clean to sit. Be it sitting on a chair, or eating a meal at a public restaurant, a surface disinfectant often comes in handy. Having a strong formula to kill germs, Savlon’s surface disinfectant is all you need. Be it a virus, bacteria, or molds & fungi, you can go anywhere carelessly if you have a tiny bottle in your backpack. And it’s #1 in the Disinfectant Sprays and Liquid category on Amazon. So why don’t you get your hands on it?

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4. Face Wipes by Kaya Youth 

With an increase in the levels of pollution, face wipes have become an essential part of our life. To keep your face refreshed and hydrated throughout the journey, you must keep a packet of face wipes with you. And if you have acne-prone skin, you surely need to get your hands on this. Kaya Youth’s Oxy-infusion face wipes are suitable for all skin types, adding a bit more freshness and adventure to your day. 

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5. Cotton Bath Towel by Pure Living + Home

A towel is a bit too personal bathing essential. During the tough times of the pandemic, you can’t neglect the hygiene factor and use a towel provided by the place you’re staying at. While buying a towel, don’t forget to buy the one in cotton, as it folds easily, giving you plenty of space to adjust other essentials. With Pure Home + Living’s combed cotton towel, you get a variety of color options to choose from. Also, it’s quite soft and easy to fold in your small backpack. 

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6. Sport sneakers by Khadim’s 

If you are going for an adventurous sport such as hiking or trekking, make sure to pack some good quality runners or sports sneakers. It’s always good to wear the most comfortable walking shoes to save your day. Khadim’s collection of sports sneakers is great for the times when you don’t want to spend too much money. With dirt-cheap prices, Khadim’s footwear comes in many different sizes and colors, giving you a variety of options. 

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7. Nuts and Dried Berries by Wonderland Foods

Small cravings come at the weirdest of times. And what could be better than popping a handful of nuts and dry fruits to curb the immediate hunger pangs? They are one of the healthiest ways to keep you active throughout the day without hogging on junk snacks. To satiate your cravings, snag a packet of dried berries from the assorted collection of berries, nuts, dry fruits, and whatnot by Wonderland Foods. From dried berries including Cranberries, Kiwi, Mango, Blueberries, etc. to an assortment of nuts such as walnuts, cashews, almonds, etc. you will get superior quality of food by them.  

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8. Sunglasses by Sunglass Hut 

Who doesn’t love sunglasses, particularly when you actually have a reason to flaunt them off. Maybe a pair of aviators are perfect for a day at a shorefront. Or maybe a pair of wayfarers are perfect for when you are ready to hit a swanky place!  And, if you are someone who wears contact lenses, carrying sunglasses while traveling has to be on the top of your list. To help you choose the best sunglasses, Sunglass Hut has a quality collection with some of the top leading brands. From Dolce Gabbana to Gucci to Rayban, you name it and they have it. 

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9. Alcohol-Free Fragrances by Lafz 

Keeping a bottle of fragrance is indeed important while traveling. A good fragrance uplifts your mood every time. While there have been perfumes containing paraben and other harmful chemicals, there are a few having natural scents with the goodness of skin-nourishing agents. Lafz is one of those brands, offering our most favorite oud and attar based fragrances with an inexpensive price range. Ingredients such as dry hay, amber, oakmoss, etc. forming the base give you a unique scent. 

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10. Baseball Cap by Celio 

A fine afternoon by the beach sounds perfect. But to make your summer vacays a little more instagrammable, complete your #OOTD with a causal cap. Are you looking for one but can’t find one? Drop by Celio to get premium quality caps and hats. From solid Gatsby caps to traditional Fedora hats, to classic Baseball caps, you will find each and everything on their brandstore.

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We have tried to include each and every important thing. Stick to these essentials, and you are set to take a short trip this National Tourism Day. Also, don’t forget to practice social distancing to steer clear of the virus. Explore the beauty of nature, and be safe!