E-commerce Video Marketing 101: A Complete Guide For Brands

Everyone in the E-commerce industry is talking about Video Marketing these days. Why? Because consumers love watching videos before making purchase decisions. In fact, studies say 96% of people watch videos to learn more about products. They watch product videos on YouTube, social media, product pages, and other sources. Unsurprisingly, E-commerce marketers are tapping into this trend and creating video content rampantly to attract potential customers to their websites. 

Now, while oversaturation could be an obvious challenge, it isn’t unsolvable. All you need to do is raise the bar of your content quality and adopt effective strategies to make it successful. To help you succeed in this endeavor, we will share insightful tips and tactics you can use to nail your E-commerce video marketing in this blog. 

Why Is Video Marketing Needed For E-commerce Brands?

Here are some key benefits of adopting Video Marketing in your E-commerce business- 

Video Marketing Increases Social Shares 

Videos are visually more engaging than text or static images. They can also evoke emotions more effectively than other content types. Whether it’s humor, informational, or inspirational, emotions are powerful drivers of social sharing. This means whenever people come across impactful videos, they are more likely to share them with their friends and families on social media platforms like Facebook and Instagram. 

“It was found that videos generate 12 times more shares than text and images combined.  Each social share of a video extends your store’s reach to a new network of potential customers.” 

Entices customers To Make The Purchase

Having a video on your landing page can increase your conversion rate by at least 80%. An immersive and well-made video can create a strong desire and interest in your products. It could be a video of a gadget being used or a sofa being assembled. Such videos provide a tangible view of your products as people can now visualize their use, functionality, and benefits. This makes customers more confident in their purchase decisions. Including video testimonials is another great way to create a positive impact on potential buyers. Hearing and seeing real people share their positive experiences can entice anyone to make the purchase. 

Must Read: How To Create Urgency In Sales

Improves SEO And Website Traffic

Besides being highly engaging, video content can lower bounce rates. Videos capture users’ attention and encourage them to explore more. A well-placed and interesting video can improve dwell time (the amount of time visitors spend on your website). These metrics send positive signals to search engines like Google which in turn lead to improved search rankings. 

“In a survey, 86% of marketers agreed that videos improved traffic to their website.” 

Must Read: E-commerce SEO: How To Drive Organic Traffic To Your Online Store?

Video Marketing Build Trust & “Brand”

Video content allows you to put a human face on your products and operations. When customers see real people behind a brand, it fosters a sense of connection and trust. For example, when you include a behind-the-scenes look at your warehousing operations or candid interviews with employees, you are automatically communicating sincerity and credibility. 

Brand video by Flipkart on Big Billion Day sales

Source: Flipkart 

A few other video content that you can include to build trust and “brand” include video testimonials from customers, explainer videos, and brand stories conveying your store’s journey, values, mission, etc. 

“In a survey, around 84% of consumers claimed they decided to buy a product after watching a brand‘s video.”

Appeals To Mobile Users

Mobile users often consume content on the go or during short breaks. Videos are an excellent choice for this, as they are easy to consume, particularly in small, manageable bites. This also makes them a convenient choice for users with limited time, as people can quickly absorb information without the need for extended reading. 

“More than 75% of global videos are consumed via mobile devices.”

Mobile users are also highly active on social media platforms, and since videos are easily shareable content, it makes them ideal for mobile users who like sharing interesting content with their networks.

Types of E-commerce Videos Brands Need (+Examples)

Video Testimonials 

Best-suited for: Building trust and credibility

Video testimonials typically feature satisfied customers sharing their positive experiences with your products or brand. These videos help customers in decision-making, especially when they are seeking social proof. Testimonial videos convey authenticity and can address common objections, making them highly persuasive. Wakefit, the popular mattress brand, has incorporated video testimonials right at their homepage to build instant trust among audiences. 

Use video testimonials to build credibility

Source: Wakefit

Product Close Up 

Best-suited for: Highlighting details or specific features of your products

These videos showcase your products in a close-up view. They are particularly useful when your customers want to thoroughly examine the product before making a purchase. Close-ups leave no room for doubt, providing a comprehensive view that instills confidence in your products. Apple has smartly showcased several features of their latest iPhone 15 with the help of short close-up videos. 

Types of ecommerce videos product closeup 

Source: Apple

Product Overview

Best-suited for: Introducing Products

As the name suggests, a product overview video offers a comprehensive view of your products. It could explain its key features or benefits or how it addresses consumers’ pain points. These videos are extensively used to capture the attention of potential customers and pique their interest. Boat, the wearables brand, uses videos to give an overview of all their products. This way, it ensures that customers do not have to go through long blocks of text to understand the product better. 

 

Product overview videos for e-commerce 

Source: Boat 

Product Tutorial & explainers

Best-suited for: Create awareness and educate customers 

These videos guide consumers on how to use your products effectively. They are valuable in the post-purchase stage when customers are looking for assistance and want to maximize the value of their purchase. These videos usually provide step-by-step instructions and tips, enhancing the overall customer experience and reducing support inquiries. Lenovo, the laptop retailer, has included several tutorial videos on their website to help customers with many of their post-purchase requirements and queries. 

product tutorial video example

Source: Lenovo 

Brand Videos 

Best-suited for: Storytelling

Brand videos provide an opportunity for you to convey your brand’s values, mission, and personality. These videos can be used in various stages of the customer journey, from creating awareness to strengthening customer loyalty. Brand videos aim to establish an emotional connection with your audience, making your brand more relatable and memorable. Ugaoo, the online nursery brand, has featured a brand-specific video on their homepage that talks about their vision and mission and how they are going about achieving them. 

Brand video a type of video marketing for e-commerce

Source: Ugaoo

Garmin, the sports watch brand, is another excellent example. In most of their videos, they have successfully showcased how their brand and products are making a change in the lives of different sportsmen and sportswomen. 

Ecommerce video marketing by Garmin 

Source: Garmin 

How To Include Videos In Your Marketing Strategy For Maximum Benefit? 

Here are some ways to include videos in your E-commerce Marketing Strategy for maximum effectiveness: 

Include Videos On Your Website

The simplest way to use videos in your E-commerce marketing strategy is by embedding them in relevant sections of your website. For example, you could include product-related videos on the product pages. You can also create different campaign landing pages and make them video-centric, where you succinctly give an overview of the promotion or offer with the help of videos. 

Post Created Videos On Social Media Channels

Besides uploading the videos on your website, you can post them on different social media channels like Facebook and Instagram. By posting brand-specific videos on these platforms, you essentially maximize your reach and engagement. So, it is very important to create videos that are not only appealing but also shareable. Content that evokes emotions, educates, entertains, or solves problems tends to perform exceptionally well on social media. 

Use Videos In Lead Generation And Retargeting Ads

You can also use videos strategically in your ads. This can help in driving more qualified leads and boost conversions. Include high-quality thumbnails in your ads, as it can significantly increase click-through rates. Also, make sure to include a clear and compelling call-to-action (CTA) along with the video. This will encourage viewers to take desired actions. 

Utilize Videos Throughout The E-commerce Funnel

You can serve different kinds of videos at various stages of the E-commerce funnel to build stronger relationships and drive higher conversions. For instance, 

  • At the awareness stage, you can capture the attention of potential customers with engaging videos that introduce your brand or products. 
  • At the Interest stage, you can use entertaining or educational content to pique their interest and make them aware of your offerings. 
  • At the desire stage, you can provide detailed product information through video demonstrations, comparisons, and customer testimonials. This is a great way to address common objections and concerns to help prospects make informed decisions. 
  • At the decision stage, you can use videos to instill confidence in your brand by showcasing customer success stories, case studies, and product reviews. 
  • At the re-engagement stage, you can create videos that act as user guides and tips on how to get the most out of their purchase.

Conclusion 

As you have seen in this post, E-commerce video marketing offers an array of benefits for your online store. From building trust to improving your SERP rankings, video content has the potential to revolutionize your online presence. By keeping the comprehensive guide handy, you’ll be well-equipped to harness the full potential of video marketing in the coming days. But you need not be alone in this journey. ANS Commerce, India’s leading E-commerce service provider, can help in creating and executing the perfect video marketing strategy for your business. To know more, contact us now

Instagram Content Strategy: A Guide to Building Your Brand on Instagram

Many marketers think that Instagram Marketing is all about simply posting one beautiful photo after another. Yes, you might get a double-tap for this. But that’s not enough, and it is certainly not the reason why most businesses are spending time, resources, and money on Instagram. Their goal is to convert viewers into leads and leads into paying customers. And the best way to achieve this is by having a solid content strategy. 

In this guide, we will help you formulate the perfect Instagram content strategy for your business and the ways to build your brand on this platform. 

What is Instagram Marketing?

Instagram Marketing is a digital marketing strategy that involves Instagram to drive visitors to your business, bolster sales, and improve your brand visibility. Instagram Marketing predominantly involves promoting your products, brand, or content to a target audience. Also, since Instagram is a visually driven platform, you will be majorly sharing photos and videos. This makes it particularly effective for businesses looking to engage with their potential customers through visual storytelling.

Why Use Instagram For Marketing?

Here are some of the major benefits of using Instagram for marketing purposes:

Better Visibility For Your Brand

With 1.35 billion users, Instagram is one of the most popular social media platforms in the world. Having a solid presence on Instagram can help your brand increase its visibility among potential customers. And if you properly use hashtags, you can increase your posts’ discoverability and reach a larger audience interested in your industry.

Cost-Effective

Setting up an Instagram business profile is always free. Also, organic posting doesn’t cost you anything. This means you can start marketing on Instagram with zero investment. And even if you are planning to use paid Instagram ads, you can easily set specific budgets and target audiences based on demographics, interests, and behaviors. This means you always get the most out of your advertising budget, adding to the cost-effectiveness of the platform. 

Improved Engagement

Instagram’s focus has always been on visuals. This means if you can generate high-quality, eye-catching content regularly, you will be able to generate more engagement than other text-based platforms. The platform also offers several features like polls and interactive stickers that make it very easy to engage with your followers. 

Instagram reels for polls 

Source: FabIndia 

Higher Conversion Rates

Thanks to better visibility and improved engagement, you can automatically expect to see an improvement in your conversion rates. Instagram also offers a robust advertising platform that allows you to create highly targeted ad campaigns. By reaching users who match your ideal customer profile, you can significantly increase the chances of converting them into customers.

How to Build a Seamless Instagram Content Strategy

Step 1. Do An Audit of Your Instagram Profile

The first step is understanding where you are right now with your Instagram presence. You can start by analyzing your Instagram profile and checking whether all the information is complete and appealing. For instance, is your bio capable of attracting your target audience? Does it give a reason why people should follow you?

Then, analyze your feed. Find out what kind of posts you were sharing earlier. Were you publishing informative posts offering value to followers? Or were you simply churning out promotional posts one after another? Most importantly, were the posts relevant to your target audience? Getting answers to these questions will help formulate your next steps. 

Lastly, you need to chart down your goals. In other words, you need to understand why you are on Instagram and how Instagram Marketing helps in achieving your overall business goals. Your goals could be:

  • Increased brand awareness
  • Better Sales
  • More followers
  • Higher web traffic

After this audit, you will know what is working and what isn’t in your existing Instagram content strategy. If something is working, you need to note that down and use it in the future. For instance, if you find out that videos are getting more likes on your Instagram feed, you may want to focus on publishing video posts in the coming days. 

Must Read: E-commerce KPIs & Metrics You Should Track For Business Success

Step 2. Build a Content Strategy For Your Instagram

Your Instagram content strategy should focus on three things: Theme, Content, and Schedule. Since Instagram is a visual platform, following a theme that reflects your brand is very important. By theme, we mean anything from colors to fonts and filters to the format of your posts. For instance, if your brand has a playful theme, your Instagram posts should reflect that tone in terms of colors, fonts, and content. 

When creating content, you must focus on the pain points of your customers. Your content should be able to help address those issues and point them towards your products as potential solutions. The goal of your content should be to educate or convince customers to try your products. 

Lastly, you need to carefully determine the right posting schedule for your target audience. You need to post them at times when your followers are most active online. You must also decide how frequently you are going to post. You can do competitor research to determine this. Once you have finalized the frequency and time, create a content calendar so that you do not miss publishing a post. 

Step 3. Amplify Your Content To Reach A Wider Audience

Remember, there is no point in creating great content if nobody is going to see it. When you publish a post on Instagram organically, only a handful of your potential customers are going to see it. Even fewer are going to interact with your content. Now, unless people like, share, or comment on your posts, the post is not going to get featured on the Explore page of a much broader audience, hampering your post visibility. Thankfully, there are some ways to amplify the reach of these posts. The easiest way is to invest in paid Instagram ads. However, if you do not have a huge budget, you can always try other methods like –

  • Cross-promote your Instagram posts on other platforms. For example you can display your customer’s post on your website, like how Urban ladder has done below: 
Display your customers social posts on website 

Source Urban Ladder

  • Join hands with influencers who can promote your brand among their followers
  • Create hashtags related to your business and encourage your followers to use them on their own posts
  • Run contests regularly and reward participants. This will encourage more people to follow your account. 

Step 4. Analyze Your Instagram Marketing Performance

The last step is to closely monitor your Instagram Marketing performance. You need to capture key data, particularly those that tell you which posts your audience finds most engaging. This will enable you to fine-tune your Instagram content strategy as you move forward.

Some KPIs you need to measure include: 

  • Followers growth
  • Followers location
  • Engagement rate
  • Clickthrough rate
  • Feed post insights
  • Stories insights

10 Instagram Marketing Strategy Tips To Apply

Optimize Your Profile

Your Instagram profile is the digital storefront of your business – the first impression users will have about your brand. So, optimizing your profile is critical for making a positive impact on your audience. At a bare minimum, you need to pay attention to the following elements in your profile – 

  • Profile picture: Choose a clear and recognizable profile picture. It could be your company or a high-resolution image of one of your products. 
  • Bio: Craft a compelling and concise bio. Your bio is limited to 150 characters, so make every word count. Include essential information such as what your business does and your value proposition. 
  • Website link: This is the only clickable link on your Instagram profile. Use it to direct users to your website, a specific product page, a landing page, a blog post, or a current promotion.

Juicy Chemistry, the skincare brand, has nailed their Instagram profile by including a catchy bio that has highlighted its value proposition and a link directing to their website. 

 Example of optimized instagram profile

Source: Juicy Chemistry 

Don’t Forget Your Captions

Just because Instagram is a visual platform doesn’t mean you can neglect the captions accompanying the images and videos. In fact, captions offer you an opportunity to convey your brand’s story in a better way. Besides, an image or video might not always be able to convey the complete message. 

Captions also offer context about your content and will be able to better explain the significance of the post. For instance, it can help highlight the post’s relevance to your audience or any details viewers may not immediately grasp.

Here are some tips to master your captions:

  • Encourage engagement by asking questions in your captions. When you pose a question, followers are more likely to leave comments with their responses.
  • Use Emojis wherever possible. Emojis can add personality and emotion to your captions. They can help convey excitement, humor, or sincerity. 
  • Include a clear CTA in your captions to guide your audience toward a specific action. A well-placed CTA can drive desired user actions.

Here is an Instagram post from Myglamm that has an excellent caption accompanying their video. They have judiciously used an emoji and added a CTA at the end, which encourages engagement.

Carefully use Instagram caption

Source: Myglamm

Promote User-Generated Content

Promoting user-generated content is one of the most cost-effective ways to boost your Instagram presence. It involves encouraging your customers and followers to create content featuring your products. It can include customer testimonials or reviews as well. Such user-generated content can build trust and a sense of community around your brand. 

You need to offer incentives to motivate users to generate content. For instance, you can conduct giveaways or discount coupons in exchange for UGC. Once you have access to a UGC, repost it on your Instagram profile. If possible, highlight the best UGC in your Instagram Stories. Most importantly, don’t forget to give credit to the original creator by tagging them in the post.

Lastly, whenever users create UGC, engage with their posts by liking, commenting, or sharing them. This not only shows appreciation but also encourages others to participate.

Here is a UGC created by one of the users of the mattress and furniture brand Wakefit- 

Promote user generated content

Source: Wakefit 

Stick To Brand Guidelines

While creating posts, it is very important to stick to your brand guidelines. This cohesiveness creates a strong and recognizable identity for your business. When followers consistently see the same colors, fonts, logo, and style in your Instagram content, they can quickly identify your brand amid the noise of social media. Here are some tips to achieve this- 

  • Use your logo consistently in your posts. Ensure that it’s the official and latest version.
  • Define a consistent color palette and use only those colors in your posts. This will reinforce brand recognition.
  • Choose specific fonts and text styles that match your brand identity. Use these fonts in your captions and any text-based content.
  • Develop a distinct style for your videos and images. It could involve using specific filters, lighting, or composition techniques that align with your brand.

Chumbak, the home decor brand, follows cohesiveness throughout their Instagram posts. Right from the colors used to the type of posts published, everything is consistent and matches their brand guidelines. 

Stick to brand guidelines

Source: Chumbak 

Have a Distinctive Brand Voice

This strategy is all about having and exuding your brand’s unique personality, tone, and style of communication through your Instagram content. A distinctive voice lets your brand stand apart from competitors and makes your content instantly recognizable. When users encounter your content, they should know it’s from your brand, even without seeing your logo. That’s possible only if you have a distinctive brand voice. 

A unique voice can also help create a sense of community around your brand. When users identify with your messaging and values, they are more likely to engage with your content, share it with others, and participate in regular discussions.

Lenskart, the eyewear brand, has a witty and stylish brand voice. You can see this tone in every Instagram post they create, particularly in the captions section.

Example of Instagram content by Lenskart 

Source: Lenskart 

Use Instagram Reels & Stories

Reels and Stories are Instagram features that allow you to connect with your audience dynamically. They help you stay relevant and at the top of users’ minds.

Reels are short video clips, typically 15 to 60 seconds long. You can use them to capture your viewers’ attention by showcasing your creativity and personality. They are the best medium to entertain, educate, and inspire your audience in an engaging way. High-quality reels can even appear on the Explore page. This exposes your content to a wider audience.

Stories are short-lived content that disappears after 24 hours. It is an excellent way to create a sense of urgency, prompting followers to regularly check your content for updates. Stories are perfect for sharing real-time updates, announcements, and promotions and for communicating time-sensitive information or limited-time offers.

Here is an engaging Story from Nykaa- 

Instagram story example

Source: Nykaa  

Use Hashtags Intelligently

Hashtags, when used intelligently, can considerably improve the discoverability and reach of your posts. They serve as a search function on Instagram- whenever Instagram users search for specific keywords or topics using hashtags, your posts can appear in search results. 

Instagram allows up to 30 hashtags per post. However, that doesn’t mean you use 30 in every post. In fact, using too many hashtags can make your captions appear cluttered and spammy. Use them judiciously and aim for a mix of popular and niche-specific hashtags. An ideal number is anywhere between 3-5 per post. 

The best thing about hashtags is that they can make it quite easy for new users to discover your content, even if they don’t follow you. This can help you reach a more targeted audience interested in your niche in a short span. 

Here are some more tips for using hashtags in your posts: 

  • Create branded hashtags that are unique to your business or specific marketing campaigns. This can help create a buzz and make your brand popular. 
  • Monitor trending hashtags and incorporate them into your posts. Trending topics means higher engagement, and using these hashtags can, therefore, expose your content to a broader audience.
  • Use relevant industry-specific hashtags. It can establish your brand as an authority in your niche. 

Take a look at this example, where Lenskart has used only 3 relevant hashtags for their post. They are a mix of brand-specific and campaign-specific hashtags. 

Use hashtags to improve reach

Source: Lenskart 

Run Contests And Giveaways

Everyone loves free stuff. Running contests and giveaways might be an old strategy, but it still works! These events are inherently interactive, and they encourage active user participation. Users tag friends or share contest posts, which lets your brand reach a wider audience, much beyond your Instagram followers. 

Contests can also prompt participants to create UGC related to your brand or products. It can encourage users to share their experiences, photos, and testimonials. This not only provides valuable content but also builds trust and authenticity for your brand.

The good thing is that running contests and giveaways need not be an expensive proposition. You can give away free products or partner with another business to split the cost of a large prize. 

Here are some best practices while running contests and giveaways:

  • Select a prize that is attractive to your target audience. More importantly, it should be relevant to your brand. High-value prizes tend to generate more interest.
  • Familiarize yourself with Instagram’s promotional guidelines. Always ensure that your contest or giveaway complies with Instagram’s rules. 
  • Create and publish official contest rules on the platform. Outline eligibility criteria, entry methods, entry deadlines, prize details, and winner selection processes.
  • Specify the start and end dates of your contest. A well-defined timeline creates a sense of urgency and prevents confusion among participants.

Here is a giveaway organized by Boat, the wearables brand- 

Organize giveaway contest 

Source:  Boat

Partner With Influencers

This strategy involves collaborating with individuals who have a substantial and engaged Instagram following in your niche. These individuals, called influencers, have successfully built a dedicated band of followers over several years. By partnering with them, you automatically gain access to their followers, which helps expand your reach to a wider audience. 

When an influencer promotes your brand or products, it’s seen as a personal recommendation. This can be more persuasive and trustworthy than normal posts or ads coming directly from you. 

Here are some best practices involved in Instagram Influencer Marketing:

  • Always partner with influencers whose content style and niche complement your products or brand.
  • Build genuine and long-term relationships with influencers. Engage with their content, comment on their posts, and reach out with personalized messages. 
  • Before partnering with an influencer, clearly outline expectations, deliverables, and compensation.

Here is the furniture brand Pepperfry collaborating with a popular influencer in the home decor industry-

Collaborate with influencers

Source: Pepperfry

Experiment And Measure ROI

Our last strategy is to constantly experiment. Do not blindly follow a strategy because someone says so. It would have worked for them, but it might not for you. This is primarily because every audience is different. For instance, if a store owner says she has found success by posting content on weekday afternoons, maybe her audience comprises housewives who would have typically finished their household chores by then. But if your target audience is predominantly office-goers, this strategy might backfire. 

Also, measure the ROI of your effort. This is the only way to know whether your strategy needs fine-tuning or you need to double down on your efforts. 

Conclusion

The above strategies are not only mantras to grow your followers on Instagram but also foster meaningful connections with them. Having said that, you must understand that Instagram is a dynamic and ever-evolving platform. So, it’s essential to keep track of and embrace new trends and features as they emerge. Now, you need not be alone on this journey. We, ANS Commerce, can help build and execute your Instagram content strategy and help improve your presence on this platform. We are India’s leading E-commerce enabler who can handle the entire lifecycle of your online store, right from handling logistics to creating marketing strategies. To know more about us and how we can help, contact us now.  

How to Use Rhetorics to Boost Your Brand Voice?

Rhetorics in Marketing 

Rhetorics is the art of effective speaking and writing. This art can be leveraged in building your brand content in a manner that communicates your message to your audience effectively. In simple words, applying certain elements of rhetoric can boost your brand voice. 

The art of effective communication is not just used in particular circumstances but is embedded in human thought and expression. We are using it all the time, consciously or subconsciously. It is not just about how to persuade a person but about understanding how human language and communication work. Hence, in marketing, Rhetorics refers to understanding your brand and its goals and further communicating it with the help of certain elements.   

Elements of Rhetorics

Pathos: Evoking Emotions in Your Content

Emotion stimulates our mind 3000 times faster than rational thought.

Businesses are not B2B or B2C, they are human to human, that is H2H and human beings are driven by emotions. A piece of information can easily slip from your mind, but an emotional story is hard to forget. By creating a pleasant emotional response, your content becomes instantly memorable and is remembered for a long time. The experience you provide induces gratifying feelings in the person and they automatically start associating their feelings with your content. For forming more such associations you can follow a variety of ways. 

Include Your Customer Value Propositions

People always look for relatable content. Tell your audience how your products or services inculcate your customer’s values and personality.  

Adapt to Your Audience’s Culture

Understand your audience’s existing knowledge and habits of thinking and use them as a resource tank for your communication.

Use Spellbinding Words

Choice of words plays a crucial role in brand content. Trigger your audience’s imagination by using evocative words to communicate your message. 

Narrate a Story

No one wants to hear monotonous information. If content cannot hook a viewer’s attention then it lacks enticement. By forming and narrating stories you can make your content interesting and memorable. 

Use Music and Imagery

Music and visuals are the best resources that you can avail of to add life to your content. Use powerful images and suitable music to get your audience gripped.  

Quick Tip – You can use versatile emotional graphs to create stories that affect the audience. When you introduce a situation with a negative emotion followed by a solution that induces a positive emotion, the story becomes impactful. 

Kairos: Finding the Right Moment in Time

Time evokes opportunity, and that’s extremely compelling.

Time acts as a tool that collects your audience’s attention to specific topics more than others. When you curate these topics in your content, you automatically catch your audience’s attention. The ever-evolving market comprises changing needs, trends, and desires. Understanding them, from time to time can give you the right pick-ups for your marketing content.

Create a Sense of Urgency

Marketers create a sense of urgency in various ways which impact their audience to give more significance to their information as it is time-bound. Limited offer sales, call to action, and buy now, are some examples of this strategy. 

Adopt the Latest Technology

The people you target to appeal to are visiting a plethora of websites and social media channels every day. They are well aware of ‘what’s new’ and what gives them a better experience. 

Include SEO Researched Key-words 

A keyword that is trending this month will be replaced by another keyword a few months down the line. That is why good SEO research assists in driving traffic to your content. 

Empathize with Your Buyer’s Journey 

Guide your buyers along the purchase journey. Be aware of what their thoughts and responses are likely to be at each stage and interact with them accordingly. 

Telos: Defining Your Purpose

Brand’s purpose is your brand’s superpower.

The purpose of a brand is the impact that you wish to have on your customers and society as a whole on a long-term basis. It is beyond profit-earning which is basic to each and every brand. Building a brand culture, brand purpose gives rise to emotional touchpoints with which you connect with your customers. 

Brand purpose helps you set a target point. Once you are aware of that point, you can ideate a number of ways to reach there. This paves the way for creativity in your brand content that revolves around a particular brand purpose. Through your content you can teach your users, you can make them laugh, you can make them curious, or even narrate a story. Perhaps, everything that you decide to do becomes meaningful once it aligns with the purpose of your brand. 

Some key advantages to having a brand purpose are –

  • Your brand purpose benefits not just your customer but society as a whole
  • It can help you build a strong emotional relationship with your customer
  • A unique purpose can distinguish your brand from that of your competitors 
Quick Tip – To define your brand purpose, make your brand core values and mission statement explicit. To gain clarity on your brand voice – document a description of your audience, the way they speak, and your ideal relationship with them. 

Ethos: Leveraging Your Credibility

A brand is simply trust.

Choices are highly influenced by trust and this is especially true for a long-term relationship. With so many options in hand and a bunch of insecurities, a person would select a brand that wins its trust easily and profoundly. A brand with a good reputation and word of mouth definitely has a higher likelihood of being trusted. 

Ways of developing credibility for your brand – 

Keep Things Consistent

Whether it is your brand website, product advertisements, or social media content. Consistency in tone can uplift your brand image. 

Add a Spotlight to Your Achievements

No matter how big or small an achievement is, you can showcase them all from earning your first customer to achieving milestones. Each and every achievement counts. 

Use Testimonials

Collect your client’s testimonials from online reviews, social media, and surveys and use them to boost your business’s credibility.

Publish Thought Leadership Content

Publishing, perspective, and advice from your company’s leaders on current trends and news will showcase your brand’s expertise and experience. 

Collaborate

You can collaborate with influencers and content creators that match your brand values. It adds a human touch to your content and can increase engagement. 

Logos: Curating Your Content with Logic

Information dressed with facts and figures is highly convincing, credible, and emotionally reassuring.

When you explain your information logically to your audience, supported by facts and statistics, they are compelled to trust you. That is when they build credibility and find meaning by associating themselves with the information provided. It helps them make an informed decision, as well as explain their decision-making basis to anyone they may communicate with. 

The logic-driven approach is particularly useful in the B2B sphere where a company has to make the best use of its resources and money. In order to curate logical content, the following points can be kept in mind-

Check Your Content’s Authenticity

Make sure the content contains correct factual information and is technically sound. You can add the sources of the information to validate your research and argument. 

Do Good Research

Good research always raises the bar of your communication. Before forming a piece of content, research it. Also, check what your competitors are doing to make your content different and valuable. 

Verify Content’s Utility

Keep yourself at the user’s perspective and check the utility of the content. Is it actually delivering the intended message or is it losing the game?

Use Objective Tools

Include objective tools such as graphs, statistics, and numbers to prove arguments. These tools are easy to understand and read. These can be used in a number of creative ways to communicate your desired information.  

With the help of these elements of Rhetorics, you can make your brand voice impactful and authentic. Well-strategized content is a long-term investment that results in a well-established brand identity. Such an accomplishment is possible by understanding the utility of Rhetorics in marketing. 

How Can ANS Commerce Assist You? 

Building a brand requires working on multiple aspects altogether. While you focus on your core offerings and products, we are here to handle everything e-commerce for your brand. Our team of experts is approachable to give you expert guidance and support. From brandstore tech and performance marketing to marketplace management and warehousing, we got it all covered for your brand.

To connect with our team, you can request your free DEMO today. 

How to Choose a Name for your Brand Store?

The name of your brand is a powerful asset to your business. It is an opportunity for your brand to be memorable and remembered. Within a fraction of seconds, it can convey the idea of your brand or engage your audience to learn more about your brand. Hence, investing in a structured thought process to come up with a powerful name for your brand can be rewarding forever. 

“Your brand name is more than just a word, it is a frequency that is going to resonate in the world of your target audience”

When deciding a name, you can literally get a plethora of thoughts buzzing around your head like bumblebees. While it is a great idea to hear all your thoughts, it can be helpful if you absorb certain knowledge coming from the experiences of the world around you and structure your thought process accordingly. Learning about certain points to consider while making your decision, figuring out a strategy that fits your brand goal, and finally going through certain examples of our partner brands and knowing their brand name story. 

Points to consider when choosing a brand name

Keep it simple

A simple name is always easy to remember. One that is easy to pronounce, concise, and pleasant to hear, is never forgotten. Take examples of the songs you like to hear, have you ever had to put a lot of effort to understand or learn them? Your mind learned them without so much conscious effort because they appealed to you, were catchy, and melodious. The same psychology can be applied while figuring out a name. A short and simple one-word or sequencing of two rhyming words or alliterative short words can help you come up with something pleasant and interesting. 

Consider your future vision

You might turn up with a certain name but if you haven’t considered the aspect of your future vision then you need to give it strong consideration. A cross-check about whether the name of your brand aligns with your long-term futuristic goals will help you get re-assured if the name will always work for your business. You can start your business small but ultimately you would want to grow your business. You might be selling certain products initially but in the future, you might incorporate other products too. Hence, keeping the aspects of the future of your business in mind will help you come up with a future inclusive name.

Pick up relatable words 

Aligning the objectives of your brand with its name allows your audience to understand your work by using logic. For example, if you sell home decor lights then keeping a name like – Bright Addition is more logical than keeping the name Pink Valley. A relatable name helps the audience to make more sense of the product range and brand objectives. It helps them make better associations between your brand name and their needs from your brand which ultimately makes your brand memorable for them.

A meaningful name builds strong brand connectivity

Find out a meaningful name, one that reflects your niche, brand identity, and type of products you will sell. This will help you make better brand connectivity. 

Quick Tip – Make sure before deciding your brand name, you have a clear idea of your brand identity, its core values, value propositions, ideas, kind of products, and future vision, as it will help you align your brand aspects with the name of your brand. This will allow you to formulate an all-inclusive brand name. 

Ensure domain name is available 

When you decide on a name, you would also be finding a domain name for your online business. While searching for domain names, you need to check for a name that has not been taken prior. You need to check this for your website as well as social media handles as you will prefer to keep a constant name to maintain consistency.

Quick Tip – .com is one of the most popular top-level domains, hence it is challenging to find the same. But don’t fret if .com is unavailable as a domain for your brand, going with snazzy domains that are unique can also rank well on Google if the website is of good quality and offers a good user experience. 

Strategy to finalize a brand name 

Determine what you want to accomplish

Visualizing an outcome before working for it is the best way to approach a plan. How do you want your brand name to interact with your audience’s mind is the foremost question that you need to ponder over. Do you want to create a visually appealing experience or a pleasant sound? Do you want the audience to decode a message immediately as they hear your brand name or do you want to make them more curious to find out more about your brand? You need to sketch a clear picture of the experience you want to create for your audience. 

Your brand name can create a buzz. But how do you want to do it? 

Types of brand names –

  • Founder/ Inventor’s name 

If you want to use a person’s name as your brand name then it can be a good idea. But make sure the name is not very challenging to pronounce or else it will be difficult to remember. 

  • Describe an image

The hack to creating images is using words that the audience is easily familiar with. For example – Burger King. We all are familiar with burgers as well as kings. Even though we might or might not imagine a king eating a burger but we will somewhere visit the memory associations of our brain that will produce images of burger and king and ultimately we will remember the brand name. On the other hand, we are also familiar with Enterprise solutions but none of them form an image in our minds because our brain memory doesn’t have strong associations with these words. Hence, if you are looking for a similar experience then brainstorm words that align with your brand goals as well as simple memory associations of your audience. 

  • Describe an experience

If you want to describe an experience. For example – An adventure sports brand was named ‘Energy Flow’. When a person comes across this name, it automatically feels a rush of adrenaline or an image of similar associations related to ‘energy’ and ‘flow’ in the mind. These verbs help build an experience in the minds of the audience and such experiences are hard to forget. 

  • A meaningful name 

If you want your audience to connect with your brand value propositions through the name of your brand in one click then work out a meaningful name for your brand. 

Quick Tip – Brainstorming words that connect with your brand’s value propositions can help you come closer to your objective of forming a meaningful name for your brand. 
  • A name which is not an existing word 

You can also formulate a name that is not an existing word at all. It allows you to be unique and stand out from your competitors. 

Evaluate your names objectively

You can evaluate your brand name’s effectiveness by considering the following points  

  • Check the originality of your brand name
    It is crucial to check whether your name is original, that is, it has not already been picked up by any other business. Choosing a name that infringes on any other company’s trademark can lead to complications and you would ultimately have to change your name. 
  • Envision your marketing strategies beforehand
    Planning strategies that you will apply to market your business and its products to your target audience will help you in your brand name decision-making. Visioning your promotion strategies will help you understand how you can integrate your brand name into your marketing plan beforehand. 
  • Ask yourself
    Self-satisfaction is the primary objective of the evaluation. If you are unsatisfied with the name of your own brand, you won’t be able to feel connected to your goals. If you are satisfied with the name then go to the next step of evaluation and ask your friends and family about the same. 
  • Ask your friends and family
    It can be a good idea to take feedback from your friends and family as they can serve as a sample to verify your choice for your larger target audience. 

Examples of our partner brands who chose their brand names wisely

Xante

Being a wholesome nutrition brand the name Xante stands for excellent health. The letter ‘X’ in Xante is derived from eXcellent, which further combines with the French word ‘Sante’ which means health. You can learn more about Xante at https://www.xante.in/ 

Akiva

Akiva is a meaningful brand name, it means ‘To protect or shelter’ in the Hebrew language. 

True to its mission of providing health care, the brand name connects with its mission and vision. Being a simple and unique name, it is hard to forget. To shop with Akiva, you can visit https://akivasuperfoods.com/

Curio Cottage


The brand started its journey by selling Curios and Jewellery in a cottage, hence the name. It’s a simple and straightforward name that is true to the brand’s value propositions and reflects the roots of its journey. You can check their jewellery collection at https://www.curiocottage.in/

Remember, the name of your brand is not just the title of your brand story but also a significant element of your long-term brand experience. It is an asset for your promotion strategies and an element you will always be playing creatively with. An efficient thought process aligned with your brand value propositions and differentiation touchpoints can make your brand stand out in the marketplace. 

We have curated a #brandlogoseries where we have showcased the thought process of logos of different brand partners and how every logo speaks a story! To check out the logos, their visual details, and the stories behind them, visit our Instagram Page.

How to Create Your Brand Color Palette?


The colours of your brand form the first impression of your brand in the minds of your customers. In less than a fraction of a second, they communicate your brand’s idea to the viewers. Being a strong medium of visual communication they have the power to –

  • Make your customers feel and behave in a particular way by evoking certain emotions 
  • Direct your customers to take a particular action
  • Grab the attention of your customers to a particular element
  • Enhance your brand’s awareness and make it memorable 
  • Make your website elements better visible and readable

According to scientific research, a person starts to form an impression in less than one-tenth of a second. 

By choosing the right colours you can form a suitable colour palette that will help you in forming effective branding and marketing strategies that make a difference. Before you select the colours for your brand, you must be able to identify your brand with its values and mission statements. A simple process when followed in a step-by-step manner can make the whole idea of colour selection easy and effective.

Define your Brand’s Identity

Before deciding the colours for your brand colour pallet, it’s important to know what your brand stands for and what makes your brand stand out from its competitors. 

Write down your brand’s value propositions and mission statements in an authentic, clear, and precise manner. Highlight the main words which will help you condense down to certain strong words that define your brand in the best possible manner.

Quick Tip – Brainstorming followed by mind-mapping of the strong words of your brand can help you expand and then contract the necessary terminologies into categories. 

Understand the Psychology of Brand Colors

By now we have realized how color is a powerful asset to our branding and marketing business. Now, we need to understand how the psychology of colours works in order to gain the necessary knowledge to apply to selecting our brand’s colours. 

Each and every colour holds certain meanings and evokes certain emotions. Red stimulates passion and vibrance while yellow is more cheerful, friendly, and warm. Although our interpretation of colours is subjective and can vary from person to person, there are certain generalizations that can help us make better decisions. 

Apart from understanding the meanings that single colour holds, we need to learn how to interpret colour combinations and how they are being used by different brands today. Colour theory gives us useful insights to strengthen our understanding of colours. 

Colour Theory and Types of Colors to Use for Your Brand  

  • Primary colours – The primary colours of your brand are the colours that define the major characteristics of your brand. The colours that fall under this category are – red, blue, and yellow. 
  • Secondary colours – These colours are created using primary colours. They complement your primary colours. Secondary colours can be used in multiple ways along with primary colors. The colours that fall under this category are – purple, green, and orange. 

Choosing Color Combinations 

  • Using contrasting colours – These are the colours that are located opposite to each other on the colour wheel. To create a contrast, one can also pick colours apart from these that juxtapose well with each other. Choosing contrasting colours can create a lively, quirky, and funky essence. It can also be used to highlight certain elements of the brand. 
  • Using analogous colours – These colours are the ones that are located adjacent to your primary colour. This colour palette can create visually appealing designs. 
  • Using monochromatic colours – These colours are shades and tints of primary colours. Using different lighter and darker shades of the same colour together can build a unified and soothing colour palette for your brand. 

Align your Brand’s Identity with the Right Colors and Color Combinations

Finally, you can align the words and ideas that define your brand’s identity with the colours and colour combinations that convey the same message. Pick up certain colours that strongly support your brand’s identity and colour combinations that justify your brand’s idea. Try different colour combinations and see which one best suits your idea. You can use certain tools to check your colour selection.

Now that you know how to pick up colours for your brand, you can start creating one. Do not forget to follow the process. The brand colour palette is an essential part of brand marketing and business strategy, which is why you need to select your colours thoughtfully. Once chosen, you can add the main colours to your brand’s logo and can use the entire colour palette to design the various tools of your brand marketing. 

The logo is a strong visual representation of your brand. It narrates the story of your brand in just a glimpse. With appropriate colours and a clear story, you can make a difference. Check out the brand logo story of our partner brands on our Instagram account.

Gamification Marketing: Fuel your Business by Incorporating these Tips in your Brand Strategy

In a world where people are overloaded with advertisements, they have an infinite number of options to choose from. Not only has it become difficult but also very important to pull off their undivided attention. But the question is how? Gamification is the answer to this problem as it encourages people to engage actively.

We all love playing games as it challenges and rewards us. It is not just a source of entertainment, but also engages customers and can be a powerful tool.

What is Gamification Marketing?

“Gamification is the process of incorporating the game mechanism into an already existing system to entice the customers.”

marketing

Gamification is a marketing tool to pull off the customer’s attention. In the language of marketing, gamification strategy begins when a business uses a popular game to promote its brand while offering rewards and incentives to people. People are more likely to engage when they have a chance of achieving something. This way you can indulge your customers while using gamification as a powerful marketing asset! 

6 tips to enhance your brand strategy with Gamification Marketing

1. Enhance your strategy by introducing creative rewards 

To ensure the ultimate customer interaction and engagement, you must come up with creative rewards. No, we are not talking about expensive gifts, rather social recognition resonating with your business. 

For instance, if you are a Jewelry brand, making customized jewelry. To increase your social media presence, you can launch a campaign during the festival season, encouraging people to post a video wearing your jewelry. Ask them to use your brand’s hashtags as they tag you. This will increase your engagement and as a reward, you can feature the best participant on your official social media page. Micro influencers love to participate in such community building activities. 

2. Celebrate and appreciate all the users

users

The best rewards are for the ones who possess proficient skills and give the best performance. But, will you forget the ones who tried and were not able to do well? We can’t afford that. Our ultimate goal is to engage customers and it is imperative to keep in mind all the participants as essentially they are your actual customers. Sometimes even a “thanks for participating, we value you” is more than enough to motivate them to engage in the future.

3. Monitor the process

Tracking the process has two-fold benefits. Firstly, it’s beneficial for your users. Customers are very keen to know where they stand to win rewards and gifts.

Secondly, tracking the process is not only beneficial for customers but is of vital importance for the brand itself. Brands get to know whether the strategy is driving their business goals or not. Tracking makes it possible to get a quantitative measure of their progressions and to know about where they are lagging. 

Quick tip: Want to monitor your performance? Having captured all data and user logs for analytics and insights, Kartify – our brand store tech – lets you create custom reports. To know more, request your free DEMO now! 

4. Incorporate real games

If you choose to integrate gamification marketing into your platform, you have to play smart. Incorporate real games for your customers and see how they welcome it. If they like your game, they will be curious to interact with your brand. Moreover, this will also show the authenticity of your brand.

Quick tip: Incorporating games such as Spin a Wheel, Chess, etc. are the ones people love to play, helping your brand to generate more leads. 

5. Keep the gamification process simple

Since the main objective of the gamification process is to generate leads and boost sales through a prescribed path, it is important to keep the mechanism simple. If it requires multiple pages to participate in a contest, people will pull-out, leading to high bounce rates and low engagement rates.

6. Understand your Target Generation

generation

Before you set any marketing strategy, always remember the type of audience you are thinking to target and then analyze what are their expectations and what drives them. For instance, Gen Z & Y may like your game. But Gen X might not like them as much. You need to keep in mind the type of products, rewards you are offering to the type of audience you are targeting, so you could engage them accordingly. 

Gamification is quite a competitive strategy as there could be many errors, but you can eventually learn from them, making it a perfect method to engage with your consumers. It is all about how well you take the opportunity to increase your brand visibility. 

Featured Image Source: hypernia.com

Delight your Customers: 6 Attractive Valentine’s Day Marketing & Branding Tips!

Valentine’s Day is globally recognized as a day of love and affection. While some of us consider it a day to charm our romantic partner, many acknowledge it as a day to strengthen the bonds with family and friends. No matter what your idea behind this day, one thing is sure, you definitely need to revamp your digital attire to entice the people. 

“In the 1300s, Valentine’s Day officially became a holiday associated with love.”

If your business offerings do not revolve around traditional love gifts such as chocolates, jewellery, cards, and flowers, worry not, as your business can still ace the day with a few charming marketing tips. Let’s have a look at the Valentine’s Day Marketing and Branding Tips!

Valentine’s Day Attractive Ideas to Delight Your Customers!

1. Improvise your product packaging

People love the idea of customization, especially during occasions like these. Offer custom packaging to your customers. Instead of using plain plastic packaging, improvise it a bit with heart-shaped transparent plastic sheets. You can also include love quotes inside the box.

Quick tip: You can offer free gift wrapping on Valentine’s Day. Include an option at the checkout time asking customers for the name of the recipient. You can also communicate this idea over emails, or on the homepage of your brandstore. 

2. Market the idea behind E-Gift Cards

Last year, amid the Diwali season, the idea of giving e-gift cards or online tickets to loved ones became a big hit! E-gift cards are an amazing option at times when you are in a complete dilemma and can’t think of a thing to gift. Around the love week, start your promotional campaigns by introducing your digital gift cards.

3. Generate time-sensitive offers to create a sense of urgency

Time plays an important role during special occasions. People don’t want to lose a hold on discounted prices and amazing deals, and you can take advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point in time.

Quick tip: Tailor your campaign ideas with love-themed coupon codes such as LOVEU20!

4. Send Valentine’s Day themed emails

The whole idea behind email marketing is to remind your customers about the upcoming trend/season, thereby dropping them in the sales funnel. Around this day, make a Valentine’s Day-themed email with a short crisp copy. Here are a bunch of ideas you can formulate your email content around: 

  • Announce upcoming offers and discounts 
  • Curate a ‘gift guide’ blog, including your offerings with images redirecting to the product page
  • Include competitions and contests around love week

5. Support a local cause by showering love

Club with a local charity, organizing Valentine’s Day fundraiser. To communicate the idea, add an option of donation on your website, making it easier for customers to support it. You can also communicate it via different social media channels. Though this won’t boost your sales immediately, it’s an incredible idea to show how you care for society. This will make your business more credible and will give a reason to people to choose you over others. 

“Corporate social responsibility campaigns are a great way to manage your brand’s reputation. Moreover, you get support from social activists and philanthropists.” 

Quick tip: While communicating, don’t forget to highlight the details such as the name of the non-profit organization you will be collaborating with and the cause you are supporting through this action. It gives people a reason to believe your brand. 

6. Put on a romantic dash on your website

Colours play a major role to reflect your corporate identity. Add a hint of romance to your website while playing with colours. You can also tailor the logo of your brand to make it Valentine’s Day ready. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. But adding a few festive elements will build a connection with your audience. 

“Keeping harmony between bright hues and minimal design is the key to stealing your customer’s heart.”

How to do it?

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.