The name of your brand is a powerful asset to your business. It is an opportunity for your brand to be memorable and remembered. Within a fraction of seconds, it can convey the idea of your brand or engage your audience to learn more about your brand. Hence, investing in a structured thought process to come up with a powerful name for your brand can be rewarding forever.
“Your brand name is more than just a word, it is a frequency that is going to resonate in the world of your target audience”
When deciding a name, you can literally get a plethora of thoughts buzzing around your head like bumblebees. While it is a great idea to hear all your thoughts, it can be helpful if you absorb certain knowledge coming from the experiences of the world around you and structure your thought process accordingly. Learning about certain points to consider while making your decision, figuring out a strategy that fits your brand goal, and finally going through certain examples of our partner brands and knowing their brand name story.
Points to consider when choosing a brand name
Keep it simple
A simple name is always easy to remember. One that is easy to pronounce, concise, and pleasant to hear, is never forgotten. Take examples of the songs you like to hear, have you ever had to put a lot of effort to understand or learn them? Your mind learned them without so much conscious effort because they appealed to you, were catchy, and melodious. The same psychology can be applied while figuring out a name. A short and simple one-word or sequencing of two rhyming words or alliterative short words can help you come up with something pleasant and interesting.
Consider your future vision
You might turn up with a certain name but if you haven’t considered the aspect of your future vision then you need to give it strong consideration. A cross-check about whether the name of your brand aligns with your long-term futuristic goals will help you get re-assured if the name will always work for your business. You can start your business small but ultimately you would want to grow your business. You might be selling certain products initially but in the future, you might incorporate other products too. Hence, keeping the aspects of the future of your business in mind will help you come up with a future inclusive name.
Pick up relatable words
Aligning the objectives of your brand with its name allows your audience to understand your work by using logic. For example, if you sell home decor lights then keeping a name like – Bright Addition is more logical than keeping the name Pink Valley. A relatable name helps the audience to make more sense of the product range and brand objectives. It helps them make better associations between your brand name and their needs from your brand which ultimately makes your brand memorable for them.
A meaningful name builds strong brand connectivity
Find out a meaningful name, one that reflects your niche, brand identity, and type of products you will sell. This will help you make better brand connectivity.
|Quick Tip – Make sure before deciding your brand name, you have a clear idea of your brand identity, its core values, value propositions, ideas, kind of products, and future vision, as it will help you align your brand aspects with the name of your brand. This will allow you to formulate an all-inclusive brand name.|
Ensure domain name is available
When you decide on a name, you would also be finding a domain name for your online business. While searching for domain names, you need to check for a name that has not been taken prior. You need to check this for your website as well as social media handles as you will prefer to keep a constant name to maintain consistency.
|Quick Tip – .com is one of the most popular top-level domains, hence it is challenging to find the same. But don’t fret if .com is unavailable as a domain for your brand, going with snazzy domains that are unique can also rank well on Google if the website is of good quality and offers a good user experience.|
Strategy to finalize a brand name
Determine what you want to accomplish
Visualizing an outcome before working for it is the best way to approach a plan. How do you want your brand name to interact with your audience’s mind is the foremost question that you need to ponder over. Do you want to create a visually appealing experience or a pleasant sound? Do you want the audience to decode a message immediately as they hear your brand name or do you want to make them more curious to find out more about your brand? You need to sketch a clear picture of the experience you want to create for your audience.
Your brand name can create a buzz. But how do you want to do it?
Types of brand names –
- Founder/ Inventor’s name
If you want to use a person’s name as your brand name then it can be a good idea. But make sure the name is not very challenging to pronounce or else it will be difficult to remember.
- Describe an image
The hack to creating images is using words that the audience is easily familiar with. For example – Burger King. We all are familiar with burgers as well as kings. Even though we might or might not imagine a king eating a burger but we will somewhere visit the memory associations of our brain that will produce images of burger and king and ultimately we will remember the brand name. On the other hand, we are also familiar with Enterprise solutions but none of them form an image in our minds because our brain memory doesn’t have strong associations with these words. Hence, if you are looking for a similar experience then brainstorm words that align with your brand goals as well as simple memory associations of your audience.
- Describe an experience
If you want to describe an experience. For example – An adventure sports brand was named ‘Energy Flow’. When a person comes across this name, it automatically feels a rush of adrenaline or an image of similar associations related to ‘energy’ and ‘flow’ in the mind. These verbs help build an experience in the minds of the audience and such experiences are hard to forget.
- A meaningful name
If you want your audience to connect with your brand value propositions through the name of your brand in one click then work out a meaningful name for your brand.
|Quick Tip – Brainstorming words that connect with your brand’s value propositions can help you come closer to your objective of forming a meaningful name for your brand.|
- A name which is not an existing word
You can also formulate a name that is not an existing word at all. It allows you to be unique and stand out from your competitors.
Evaluate your names objectively
You can evaluate your brand name’s effectiveness by considering the following points
- Check originality of your brand name
It is crucial to check whether your name is original, that is, it has not already been picked up by any other business. Choosing a name that infringes on any other company’s trademark can lead to complications and you would ultimately have to change your name.
- Envision your marketing strategies before hand
Planning strategies that you will apply to market your business and its products to your target audience will help you in your brand name decision making. Visioning your promotion strategies will help you understand how you can integrate your brand name in your marketing plan beforehand.
- Ask yourself
Self-satisfaction is the primary objective of evaluation. If you are yourself unsatisfied with the name of your own brand, you won’t be able to feel connected to your goals. If you are satisfied with the name then go to the next step of evaluation and ask your friends and family about the same.
- Ask your friends and family
It can be a good idea to take feedback from your friends and family as they can serve as a sample to verify your choice for your larger target audience.
Examples of our partner brands who chose their brand names wisely
Being a wholesome nutrition brand the name Xante stands for excellent health. The letter ‘X’ in Xante is derived from eXcellent, which further combines with a french word ‘Sante’ which means health. You can learn more about Xante at https://www.xante.in/
Akiva is a meaningful brand name, it means ‘To protect or shelter’ in the Hebrew language.
True to its mission of providing health care, the brand name connects with its mission and vision. Being a simple and unique name, it is hard to forget. To shop with Akiva, you can visit https://akivasuperfoods.com/
The brand started its journey by selling Curios and Jewellery in a cottage, hence the name. It’s a simple and straightforward name that is true to the brand’s value propositions and reflects the roots of its journey. You can check their jewelry collection at https://www.curiocottage.in/
Remember, the name of your brand is not just the title of your brand story but also a significant element of your long-term brand experience. It is an asset for your promotion strategies and an element you will always be playing creatively with. An efficient thought process aligned with your brand value propositions and differentiation touchpoints can make your brand stand out in the marketplace.
We have curated a #brandlogoseries where we have showcased the thought process of logos of different brand partners and how every logo speaks a story! To check out the logos, their visual details, and the stories behind them, visit our Instagram Page.