How to Choose a Name for your Brand Store?

The name of your brand is a powerful asset to your business. It is an opportunity for your brand to be memorable and remembered. Within a fraction of seconds, it can convey the idea of your brand or engage your audience to learn more about your brand. Hence, investing in a structured thought process to come up with a powerful name for your brand can be rewarding forever. 

“Your brand name is more than just a word, it is a frequency that is going to resonate in the world of your target audience”

When deciding a name, you can literally get a plethora of thoughts buzzing around your head like bumblebees. While it is a great idea to hear all your thoughts, it can be helpful if you absorb certain knowledge coming from the experiences of the world around you and structure your thought process accordingly. Learning about certain points to consider while making your decision, figuring out a strategy that fits your brand goal, and finally going through certain examples of our partner brands and knowing their brand name story. 

Points to consider when choosing a brand name

Keep it simple

A simple name is always easy to remember. One that is easy to pronounce, concise, and pleasant to hear, is never forgotten. Take examples of the songs you like to hear, have you ever had to put a lot of effort to understand or learn them? Your mind learned them without so much conscious effort because they appealed to you, were catchy, and melodious. The same psychology can be applied while figuring out a name. A short and simple one-word or sequencing of two rhyming words or alliterative short words can help you come up with something pleasant and interesting. 

Consider your future vision

You might turn up with a certain name but if you haven’t considered the aspect of your future vision then you need to give it strong consideration. A cross-check about whether the name of your brand aligns with your long-term futuristic goals will help you get re-assured if the name will always work for your business. You can start your business small but ultimately you would want to grow your business. You might be selling certain products initially but in the future, you might incorporate other products too. Hence, keeping the aspects of the future of your business in mind will help you come up with a future inclusive name.

Pick up relatable words 

Aligning the objectives of your brand with its name allows your audience to understand your work by using logic. For example, if you sell home decor lights then keeping a name like – Bright Addition is more logical than keeping the name Pink Valley. A relatable name helps the audience to make more sense of the product range and brand objectives. It helps them make better associations between your brand name and their needs from your brand which ultimately makes your brand memorable for them.

A meaningful name builds strong brand connectivity

Find out a meaningful name, one that reflects your niche, brand identity, and type of products you will sell. This will help you make better brand connectivity. 

Quick Tip – Make sure before deciding your brand name, you have a clear idea of your brand identity, its core values, value propositions, ideas, kind of products, and future vision, as it will help you align your brand aspects with the name of your brand. This will allow you to formulate an all-inclusive brand name. 

Ensure domain name is available 

When you decide on a name, you would also be finding a domain name for your online business. While searching for domain names, you need to check for a name that has not been taken prior. You need to check this for your website as well as social media handles as you will prefer to keep a constant name to maintain consistency.

Quick Tip – .com is one of the most popular top-level domains, hence it is challenging to find the same. But don’t fret if .com is unavailable as a domain for your brand, going with snazzy domains that are unique can also rank well on Google if the website is of good quality and offers a good user experience. 

Strategy to finalize a brand name 

Determine what you want to accomplish

Visualizing an outcome before working for it is the best way to approach a plan. How do you want your brand name to interact with your audience’s mind is the foremost question that you need to ponder over. Do you want to create a visually appealing experience or a pleasant sound? Do you want the audience to decode a message immediately as they hear your brand name or do you want to make them more curious to find out more about your brand? You need to sketch a clear picture of the experience you want to create for your audience. 

Your brand name can create a buzz. But how do you want to do it? 

Types of brand names –

  • Founder/ Inventor’s name 

If you want to use a person’s name as your brand name then it can be a good idea. But make sure the name is not very challenging to pronounce or else it will be difficult to remember. 

  • Describe an image

The hack to creating images is using words that the audience is easily familiar with. For example – Burger King. We all are familiar with burgers as well as kings. Even though we might or might not imagine a king eating a burger but we will somewhere visit the memory associations of our brain that will produce images of burger and king and ultimately we will remember the brand name. On the other hand, we are also familiar with Enterprise solutions but none of them form an image in our minds because our brain memory doesn’t have strong associations with these words. Hence, if you are looking for a similar experience then brainstorm words that align with your brand goals as well as simple memory associations of your audience. 

  • Describe an experience

If you want to describe an experience. For example – An adventure sports brand was named ‘Energy Flow’. When a person comes across this name, it automatically feels a rush of adrenaline or an image of similar associations related to ‘energy’ and ‘flow’ in the mind. These verbs help build an experience in the minds of the audience and such experiences are hard to forget. 

  • A meaningful name 

If you want your audience to connect with your brand value propositions through the name of your brand in one click then work out a meaningful name for your brand. 

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Quick Tip – Brainstorming words that connect with your brand’s value propositions can help you come closer to your objective of forming a meaningful name for your brand. 
  • A name which is not an existing word 

You can also formulate a name that is not an existing word at all. It allows you to be unique and stand out from your competitors. 

Evaluate your names objectively

You can evaluate your brand name’s effectiveness by considering the following points  

  • Check originality of your brand name
    It is crucial to check whether your name is original, that is, it has not already been picked up by any other business. Choosing a name that infringes on any other company’s trademark can lead to complications and you would ultimately have to change your name. 
  • Envision your marketing strategies before hand
    Planning strategies that you will apply to market your business and its products to your target audience will help you in your brand name decision making. Visioning your promotion strategies will help you understand how you can integrate your brand name in your marketing plan beforehand. 
  • Ask yourself
    Self-satisfaction is the primary objective of evaluation. If you are yourself unsatisfied with the name of your own brand, you won’t be able to feel connected to your goals. If you are satisfied with the name then go to the next step of evaluation and ask your friends and family about the same. 
  • Ask your friends and family
    It can be a good idea to take feedback from your friends and family as they can serve as a sample to verify your choice for your larger target audience. 

Examples of our partner brands who chose their brand names wisely

Xante

Being a wholesome nutrition brand the name Xante stands for excellent health. The letter ‘X’ in Xante is derived from eXcellent, which further combines with a french word ‘Sante’ which means health. You can learn more about Xante at https://www.xante.in/ 

Akiva

Akiva is a meaningful brand name, it means ‘To protect or shelter’ in the Hebrew language. 

True to its mission of providing health care, the brand name connects with its mission and vision. Being a simple and unique name, it is hard to forget. To shop with Akiva, you can visit https://akivasuperfoods.com/

Curio Cottage


The brand started its journey by selling Curios and Jewellery in a cottage, hence the name. It’s a simple and straightforward name that is true to the brand’s value propositions and reflects the roots of its journey. You can check their jewelry collection at https://www.curiocottage.in/

Remember, the name of your brand is not just the title of your brand story but also a significant element of your long-term brand experience. It is an asset for your promotion strategies and an element you will always be playing creatively with. An efficient thought process aligned with your brand value propositions and differentiation touchpoints can make your brand stand out in the marketplace. 

We have curated a #brandlogoseries where we have showcased the thought process of logos of different brand partners and how every logo speaks a story! To check out the logos, their visual details, and the stories behind them, visit our Instagram Page.

How A/B Testing can help you in upgrading your business?

Do you know which approach is the best to make your customers happy? Well, this is a question that every marketer gets confused about. The most common dilemma that businesses face these days is they think they understand customers. However, customer behavior is quite unpredictable. You just can’t afford to rely upon gut feeling or intuition as customers’ purchasing habits are very dynamic in this era of online shopping. Well, we have an amazing solution for you that is to conduct A/B testing. 

A/B testing is a statistical way to compare the two versions such as A and B to know which versions go better for you.

A/B Testing Process

Here’s an A/B testing framework you can use to start running tests –

  • Collect data to find out where you need to improve. Start with areas attracting high volume on your website, it will enable you to gather data faster. Look for pages with low conversion or high abandonment rates
  • Identify and set objectives to find out whether or not the new variations are performing better than the original version
  • After identifying your objective, start generating A/B testing ideas and hypotheses for why you think they will perform better than the current version. Prioritize them in terms of expected impact and level of difficulty in implementation
  • Use an A/B testing software to make desired changes in an element of your website experience. It could be anything from changing the color of a button to hiding the navigation elements
  • Run experiments and wait for your visitors to participate. They will be randomly assigned to either the control or variation version of the website. Their response to each experience is measured and compared to determine how each performed
  • Start analyzing the results after the experiment is over. You’ll find out how the two visions of your page performed and whether or not there is a statistically significant difference
Quick Tip – Running a successful A/B test requires years of experience and skill, it’s quite normal to feel overwhelmed by the extensive steps involved in the experiment. At ANS Commerce, we provide our clients with complete performance marketing services and take care of all the marketing planning and campaigns for them. Request your free DEMO today!

Benefits of A/B Testing

Boost Your ROI

A/B testing can assist you in analyzing the website visitor and customer behavior before investing in major decisions. It can assist you in avoiding unwanted risks by helping you focus your efforts and resources for maximum efficiency. Ultimately increasing your ROI, conversions, long-term customer loyalty, and other relevant metrics. 

Quick tip: You must know of every single point that took you to success, we recommend you to always take an independent variable first and measure its performance.

Prevent Cart Abandonment

The final goal of every website is to sell goods and services. However, getting visitors to follow through with checkout after clicking the add to cart button is not an easy task because usually, potential customers abandon their carts before paying. A/B testing can assist businesses in finding the optimal combination of tweaks to the order pages that will motivate the users to finish the purchase. 

The customer journey between checkout and entering a delivery address is the best place to implement the A/B testing. 

Want to know about constructive Website designing tips? Just CLICK HERE

Lower Bounce Rate

It hurts when a visitor just vanishes from the website in a few seconds. A/B testing is an easy way to determine the best combination of elements that will make the visitors stay on your website for longer. The more time they spend on your website, the more chances of them discovering something of value, resulting in conversion.

Want to know some amazing tips to fix your brandstore speed? CLICK HERE

Quick tip: You must experiment while creating a new page on web design, write fresh titles while testing the variations to boost conversions.

Improved User Engagement 

Elements of a website that can be A/B tested include the headline, images, call-to-action (CTA) forms and language, layouts, fonts, and more. Testing one change at a time helps in finding out which influenced user behavior and which did not. Implementing the winner variation will improve the user experience, resulting in overall success. 

Quick tip: If you are facing problems with tracking your website, ANS Commerce is here for you. We provide an in-house tool for marketing automation and detailed analysis to enhance your CTA. Request your free DEMO now!

How Can We Help You?

Well, now you know how incredibly A/B testing works in optimizing your business. But are you worried about how you will implement it? Well, no worries we are here to help you as ANS Commerce provides the best assistance when it comes to A/B testing. As it has special features like:

  • Experiments different audience sets: It experiments with different audience sets to analyze the best approach for the brand
  • Segmenting custom audience: It segments the custom audience into the basis of behavior on the website to know what works best for them
  • Tech & Product: ANS helps you in optimizing the load time of the website, one-page checkout for faster transactions, a data layer for better tracking, and a lot more features

Go ahead and request your free DEMO now!

We all know how dynamic e-commerce businesses are these days which is even more of a big alert for the companies who make certain decisions on gut feeling or intuition. That’s the reason  A/B testing is imperative and the most useful tool these days to drive your e-business growth. A lot of companies in the world have achieved a lot more than their goals by A/B testing and your business could be the next! What are you still thinking? Implement A/B testing now!

5 Easy Ways to Protect your E-commerce Store from Security Breach!

The pandemic has forever changed the behavior of people towards online shopping. Social distancing lets a lot of people shift towards online shopping. This also led to an increase in online transactions. Well, that’s good news for every online retailer. But, if we take a look at the other side, cybercriminals are getting wiser day by day, taking the advantage of the situation. 

The constant game of dog and thief is prevalent since digital technology has been introduced. We need innovative techniques to protect our e-business from cyberattacks.

It is already high time for you to defend your business by implementing the latest security systems. For your assistance, we have listed various steps by means you can safeguard your store from any type of security threats.

What is a Security Breach?

“A security breach occurs when a hacker is able to bypass all the protected security mechanisms and access the data without authorization.”

5 Easy Ways to Protect your E-commerce Store from Security Breach!

Let’s make data security and enforcement of data control your priority by implementing these 5 ways in your security system now!

1. Use a secure connection for check-out

Some marketers are still living in the misconception that if they use an HTTP protocol, their data is safe and secure. Do you think is it still safe if your user information is transferred directly to the server? It is obviously not, well the HTTP protocol does the same and the reason is it doesn’t have encryption. Hackers could easily use confidential information like ATM pins and bank account details.

Well, we suggest you use HTTPS Protocol as it encrypts the data sent between browser & server and has SSL (Secure Socket Layer). It doesn’t only secure your customers’ data from all ends but even protects business-critical information like intellectual property and employee data.

Do you want to set up a secure brandstore? Explore our in-depth guide on moving from offline to the online store here!

2. Reduce storing customers’ confidential Data

The first thing businesses try to do after spotting a new visitor on their brandstore is getting their hands on his/her data. However, if your website gets compromised your customers have to pay that price as it will open the doors for hackers to steal their information. Well, it’s a very wise decision not to store crucial information like bank or credit card details. In the short run, your customers will face a little problem in checking out as their cards are not saved. However, in the long run, it will save you from a lot of legal penalties.

Quick tip: You can encourage your customers to use other payment gateways that do not involve storing information for making transactions.

3. Maintain PCI compliance 

If for some reason you’ve to store customer data then we advise you to follow PCI compliances. It is a quick and simple way to check a long list of measures that need to be taken to ensure and safeguard your customers’ transactions. If you choose to miss this vital step your e-business might have to endure severe pain as it will take a lot more resources, funds, and time to rectify the data breach.

4. Conduct regular audits 

Conduct regular audits to check your security measures. External audits are an easy way to systematically review where your business currently stands with its data, network, and device security. It also assists in finding out if there are any potential security issues and how to tackle them before any damaging security breaches occur.

Quick tip: Don’t know how to conduct regular audits to ensure the security of your brandstore? Kartify ensures regular security audits, making it incredibly easy for you to manage your business operations. Request your free DEMO now!

5. Update your backend software

Is your website updated? When was the last time you updated your backend software? Your business could easily be the next target of a security breach. Updating the website regularly will act as a strong shield and will prevent cybercriminals from accessing your systems. 

Quick tip: After installing the latest version of software you are using, don’t forget to install a good ransomware blocker as it keeps your system safe from any illegitimate sources.


How can we assist you?

Are you confused about how you can safeguard your customers’ data? Well, we got you covered as your security of data and systems is paramount for us. Kartify – our brandstore tech will solve all your security related issues with the following features:

  • Regular Security audits with VA/PT; ISO / IEC 27001:2013 (WIP)
  • Cloud Armor & regular back-up & version control; data encryption
  • Proper access control for dev, deployment

What are you still waiting for? Request your free DEMO now.

In 2021, when cyber criminals are finding new vulnerabilities to exploit, it’s the need of the hour to implement these techniques into your e-business and protect your e-commerce platform from upcoming costly attacks.  

Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model

platform

The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

product prices

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media

media

Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources. 

E-commerce Blogging Tips: 7 Brilliant Suggestions to Boost your Brandstore Sales!

E-commerce businesses put constant efforts into marketing and branding strategies. Be it their brandstore, or social media channels, you will find aesthetically pleasing visuals with short-crisp content. 

Now, visit your favorite brand’s website and check their blog segment. You will hardly find any blog. This is one of the biggest mistakes businesses commit. What they don’t understand is, to communicate their offerings with the users, social media and brandstore are not enough, especially if you are a B2C business. 

Blogging not only helps your customers understand your brand better but also increases your inbound traffic.

“While your blog must add value to the reader’s knowledge, it must harness the power of persuading them a step further.”

7 Incredible Blogging Tips to Rev Up your E-Commerce website! 

1. Focus on value-added content

Marketers focus on quantity than quality when it comes to writing blogs. The trick might stand true for social media, but for blogs, create content to entertain, educate and empower your audience. If your write-up is not adding value to your reader’s lifestyle, it’s of no use. To make it winsome, study the needs of your audience first, then make the content accordingly. 

Quick tip: Data and stats add a context and support your statement. Try to use numbers as often as possible. For example, you are a business dealing in alcohol-free fragrances. To sell your offerings, tell people about the disadvantages of alcoholic perfumes in numbers, supporting your statement. Additionally, you can also mention the benefits of using alcohol-free fragrances while featuring your product portfolio. 

2. Don’t lose the consistency

Focusing on quality doesn’t mean you will be inconsistent and post once every six months. Consistency is a must to attain traffic. Post at least twice every week to notify your customers. Keeping your posting schedule consistent makes it easier for the readers to expect new content from you. If you can’t manage, you can even hire people on a freelance basis. Seeking help from a professional would only strengthen your content marketing strategy. Be consistent, you will see the results automatically. 

3. Tie your blogs to the product pages 

For all SEO professionals, this is one of the best techniques to increase your website’s ranking organically. Curate content for the blog while linking your offerings. For example, you are writing a blog on “10 bootcut jeans you can’t afford to ignore in 2021.” Here, you can add your brand’s products to the blog with a ‘BUY NOW’ button. Also, remember not to add too many links as this can create clutter in the minds of the users. 

Quick tip: Can’t boost your website’s traffic organically? Well, invest in our performance marketing solution, made with a special focus on lead generation and ROAS. To know more, request your free DEMO now! 

4. Put your emphasis on meta descriptions 

Adding a meta description in your blog is similar to adding ad copy in your google ads. Without a meta description, it’s impossible for the blog to rank. Moreover, it’s one of the first things people read when your blog comes in the search results. Many e-commerce websites, either don’t use meta description or use the same content for all the blogs. If you want people to read your blogs, you need to create fresh meta descriptions for each blog. 

5. Don’t forget to optimize your images

Images act as proof of your written content. If they are pixelated and don’t resonate with your text, they are of no use. To optimize your images for the blogs, it’s important to use high-quality images. But, don’t forget to compress so that they don’t take time to load. Secondly, use the ALT tag in your image code. It helps your images to appear in the google image search. 

Want to design your e-commerce website from scratch, but don’t know how to? Read on!

6. Talk less about your products and more about people

Times have changed and so have people. There’s no room for fancy content with persuasive promotions. People read blogs to either gain knowledge or get entertained. They don’t want to read your sales pitch in the shape of a blog. Understand your audiences’ needs first and then make your content accordingly. In short, don’t surround your blog with the offerings, rather give people the solutions for their problems. Once they start trusting you, they’ll definitely buy from you. 

7. Simplify your URLs 

Your blog’s ranking is directly dependent on its URL. If you use complicated URLs with too many conjunctions and articles, your sites’ ranking will immediately dip as it’s hard for search engines to read. Try to use simple plain English. Also, don’t forget to include the primary and secondary keywords in the URL. 

How can we help you?

Are you still confused as to how you can market your offerings and fuel your e-commerce business? Consult us for all your e-commerce needs and we will help you scale your business. From performance marketing to warehousing & order fulfillment to marketplace management to brandstore tech, leave everything e-commerce to ANS Commerce. To know more about us and our offerings, request your free DEMO now! 

Quick tip: Still couldn’t understand how can you make the most out of blogging? Below are the links to the blog segments of some of our partner brands’ websites. Check it out and ace the knack of blogging! 
https://www.mystereparis.com/blog
https://www.kayayouth.com/blog
https://blog.ruosh.com/
https://blog.khadims.com/
https://blog.rossobrunello.com/

Many brands don’t understand the importance of blogging, but we hope you will follow the above-mentioned tips to get increased visibility and brand awareness. Also, don’t forget to share your blogs on social media channels as they help you create backlinks, increasing the engagement of your content.

Brilliant Ideas to Pump Up your Business with Visual Marketing!

Did you know, the human mind perceives images way faster than text? Well, enough of our textbook definition, let’s talk realistically about it! 

People these days have become more conscious about the products they see online. No sooner have they come across a product visual than they made the purchase. This is the magic of Virtual Marketing. Well, It’s high time you make use of Visual marketing to its full potential. Let’s get started!

“From complementing the boring text to narrating a story, Visual Marketing is all you need to boost your sales.”

complementing

Here are some tips to use Visual marketing efficiently, leveraging great results, and making the best use of your content in innovative ways! 

1. Employ GIFs and other creative visuals into the branded content

To create fun and humor into your content, GIFs are considered to be one of the best options. Every marketer has a goal to be one step ahead of the competitors and GIFs are making that happen as they catch the attention of people quickly. Be it blogs, emails, or landing pages, social media channels, they work like magic to grab your customer’s attention.

2. Take on User Generated Content

These days authenticity and engagement are the priority for every brand. To meet these objectives, brands should indulge in User Generated Content. UGC, as the name suggests, is the content curated by the customers, employees, etc. via photos, videos, audios on online and social media platforms. For instance, if your customer is happy with your brand, they won’t mind advocating your business on their social media channels with pictures, videos, telling people how good your offerings are. 

Also, for a direct-to-consumer brand – that deals directly with the customers without the intermediary distribution channels – UGC turns out to be the best strategy. Include both the branded and user-generated content in the ratio of 8:2 respectively and experience the results yourself.

3. Go live frequently on social media channels

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If you have an e-commerce business, this is one of the best social media features you can employ in your brand strategy. From showcasing collections, to live demonstrations, you can make the most out of Live features. And the best part is, it is less populated and an incredibly low effort way to interact with your customers!

4. Use a visual call to action

“A call to action button acts as a virtual handshake, inviting people to your website.“

A visual call to action is gaining more significance these days. Generally, marketers use CTA in content where they insert the link of the product page. But you can use a graphic/ creative/ image to draw attention immediately. 

For instance, a customer sees a complete video on your website, giving you an impression that they liked the video. Now it’s your responsibility to make a call-to-action and ask them further with a visual, inserting the link of the website you want them to visit.

5. Incorporate Memes into your strategy

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What is the latest trend of a meme going on these days? There would be hardly anyone who could not answer this question. Memes have become a part of our daily lives! Well, we can even use them in marketing. The amalgamation of laughter and entertainment builds an emotional connection between the brand and its customers. If your audience can’t relate to your meme, it’s of no use! Choosing memes for attracting customers could be an incredible decision for your brand if done right. 

Quick tip: You can also incorporate topical advertising in your strategy as customer engagement is at the peak when they are entertained. Topical memes are based on trending issues, letting your customers connect with you better.

6. Build a connection with your customers using visuals

visuals

To maintain your customer base, it is very important to get personal with them especially for brands where there is no physical interaction. Images or pictures have the highest audience engagement than any other type of media content. If your social media strategy has a lot of pictures related to brand promotion, chances are that even by those efforts customers do not feel a connection with you. Well, to create that sense of connectivity you can upload candid pictures or videos of your staff, warehouse, office, etc.

How can we help you?

Using visual content marketing is easy. But it’s a hard task to create visuals. Well, no worries we are here for you. From customizing ad content with our performance marketing solution to helping you create a brandstore with Kartify – our brand store tech, we have everything to help you with. Request your free DEMO now!

Visual marketing can pump up your communication level while boosting web traffic. These were some of the brilliant ideas of Visual marketing that will help to grow your online brand. So what are you waiting for? Start incorporating visual marketing strategy today and see the results yourself. 

Want To Drive Traffic? Here are 10 Concrete Ways To Get More Traffic On Your E-commerce Brandstore!

You have just started up your e-commerce brandstore to introduce your offerings to wider audiences. The idea was to expand your already existing brick and mortar shop to an e-commerce brandstore. But you have just now realized that your website isn’t getting any visitors. Or let’s just say you have a great brand presence on your social media and you get good traffic on your website but lately your website has hit a plateau. You’re neither getting any leads nor are you able to drop your audience into your sales funnel. What should you do now?

Your website is the digital storefront of your business wherein drawing in traffic to your digital destination is the most crucial aspect. In the cyberspace of information overload, how can you persuade bits and bytes to floats to your brandstore? How can you get your prospects to notice your business in the never-ending market of sellers and buyers?

No matter how hard you try to get more visitors if your website is not properly optimized for conversions then forget about traffic. Whether you’re new in the e-commerce line or you want to boost up your sales further, your first step has to be introducing significant integrations to your website. 

Quick tip: If you’re struggling to get more traffic on your brandstore, then you can get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free DEMO now!

10 verifiable ways to attain more traffic on your brandstore!

To attain victory in the sea full of data overload, you must practice these doable and incredible tactics to drive traffic to your e-commerce store!

1. Put an emphasis on On-Page SEO

You might have heard people saying that SEO has fallen! Well, ask them to reckon again. Google’s algorithm can change over time but SEO can never be outmoded, especially when it comes to on-page SEO. From making internal links to your new content to adding Meta descriptions, it’s crucial that you optimize your website’s content using on-page SEO to boost your traffic. To optimize it further and outrank your competitors, you can make use of long-tail keywords. They are the ones that impact more than your single head keywords. Not only does it provide a context to your content but also accounts for a larger part of your Google searches.

“Long-tail keywords charge your content marketing strategy, making it one of the best ways to rank SERPs.”

2. Send samples of your offerings to influencers

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Influencer marketing enables you to make use of the creativity and control that the influencers have made over time with their audience. You can harness the benefits by sending free samples of your offerings. Getting them to feature your products can help your brands to get a wider reach of the audience in a specific niche.

3. Initiate with Guest Blogging

Guest blogging or guest posting is the process in which you integrate your website’s content with another business’s website. You can join hands with the business of your niche to curate guest posts. This idea can help you get traffic from their audience, not to mention that it will increase your reach, supercharging your results.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Request your free DEMO now!

4. Respond to people’s questions on Quora

Quora is a useful platform to attain more traffic on your website. You can look for questions that are relevant to your offerings. For instance, if you deal in sustainable fashion apparel and you come across a question that says, “What are the methods used to design a cloth using a cruelty-free process?”  You can answer the question with a detailed process that you generally indulge in. In the very end, you can include a link to a specific product to attract their attention. This can help you get verified visitors in no time.

“Give people detailed yet concise answers by cleverly inserting fitting keywords with links, redirecting them to your website/brandstore.”

5. Boost the enthusiasm of your prospects with giveaways and contests

One of the best ways to drive traffic on your brandstore is that you indulge in social media marketing and put your focus on audience engagement. Organizing occasional contests and giveaways can help you get social media shoutouts. Through this, you can easily get more traffic on your brandstore, as your audience won’t be able to resist a chance to win exciting prizes and incentives. This will enhance your social presence, leading them to visit your brandstore. 

6. Get the most of Email Marketing

To rise above in the ocean of marketers, email marketing is an amazing approach to vouch for. Be it any upcoming offer, or new offerings, email marketing always does the job for you! Gear up to curate content for your newsletters, free consultations and get more leads. This will also help you drop your customers into your sales funnel.

7. Organize webinars with industry thought leaders

Webinars are a great way to attract more traffic to your website. When you organize a web-cast with an industry thought leader, you don’t only get credibility but also get more clicks and views on your website. The event can revolve around the industry-related topics of your niche. It could be anything from tips to strategies, to a general q&a session!

“Popular industry leaders can often do the job of influencers! There’s a chance that their followers might become your potential customers.”

8. Don’t ignore to update expired content on your website

Refreshing bygone content is a good thing to approach more visitors. Imagine this, you go on the website of your favorite brand and see exciting offers, leaving you elevated. But the moment you click on the offer, it says “expired”. You might get disappointed and leave the website! This can affect both the credibility and trust of your prospects. Refresh your content timely to get verified visitors.

9. Scrutinize the analytics to inspect visitor’s data

One of the most important techniques to drive website traffic is examining the analytics of your website. The invaluable tool enables you to formulate your website content basis visitor’s demographics and other metrics. Along with that, it also helps you check from where and at what time does your data come.

Quick tip: Don’t just focus on the most popular posts rather take a look at the less popular ones to get an idea of where you went wrong.

10. Post your popular products on Pinterest

Pinterest is one of the most sought-after platforms for niche businesses such as DIY crafts, fashion apparel, home décor, etc. You can easily get clicks on your website by curating creative pins with your contemporary collection. The aspect of niche users makes this platform uber useful, hooking them to your brandstore.

How to do it all?

Not sure how to execute everything at once? Well, you can leave everything to us while you focus on your core operations. We offer you full-stack e-commerce solutions scale brandstore and leverage marketplaces such as Myntra, Flipkart, Amazon, etc. With our brand tech – Kartify – we deliver an exceptional e-commerce experience right at your storefront.

To know more about how we can assist you to boost traffic on your brandstore, request a free DEMO today!

A Complete Step-By-Step Guide To Persona Driven Content Marketing For Your E-Commerce Brandstore!

In the age of digital technology, one of the most sought-after strategies – that marketers have been exercising – is content marketing. You might be considering content as the king, till today, but little do you understand that your audience is the one which rules. 

Your aim might be to create a great quantity of key-word stuffed content. But note that, audience-friendly content – that’s rather engaging than persuasive – is equally important, if not more.

Imagine this, you love to solve puzzles over social media and have a thing for luxurious fragrances. You come across a blog post that includes a quiz, and solving it might give you a chance to win a perfume. Would you not get attracted and engaged with the idea behind the post? You might even end up checking the brand’s website and their other offerings. 

What is a Persona, and what’s the need for it?

Content-driven by persona is absolutely essential to hook your audiences with your e-commerce brand. The personas are the fictional figures that you make to represent your audience. They generally are the reflection of your target audiences and help you to keep them glued to your brand. 

“Personas are not just made to catch your audience’s attention; they guide your overall content strategy including deciding the right tone, content format, and topics to explore.”

Construction of personas with a marketing angle is not everybody’s cup of tea. The term per se articulates different challenges of research related to your brand’s vision and mission. Not to mention the fact that the content piece must be informative, entertaining, and useful.

To craft the content basis persona, you can’t afford to avoid the following mentioned steps. Read on to take your content on the right track!

5 Steps To Craft Persona Driven Content Marketing!

1. Construct your ideal buyer’s persona with the help of data

The foremost step is constructing the sketch of the customer you want to target. Some marketers often make mistakes by imagining and visualizing the persona without going deeper into their company’s data. But, your data has all the answers to build a 360-degree factual character sketch and will become the foundation of the persona. Look for the answers including – what does s/he does, her/his job title, what does s/he loves to eat (if you’re a food brand). 

Quick tip: Don’t hesitate to use your customer database including social media analytic tools such as Facebook and Twitter analytics. This will give you an in-depth understanding of your customer’s behavior and preferences.

2.  Examine the specific challenges, and obstacles your character witnesses

In this step, you have to put on the shoes of a salesman and put an emphasis to articulate the type of content that can convert. For that, you must look for the problems and challenges your fictional persona might encounter on a day-to-day basis. While making your content plan, tick all the troubles you think – from your data – your character sketch encounters. By doing that, you are actually making a list of struggles that your actual customer base witnesses. This will brief you about their expectations and assist you to incorporate your product into the content at the right time!

“This can help you create the problem-solution type of marketing content – where you create a fear appeal by showcasing a problem. Then you immediately incorporate your product and give them a solution to the problem.”

3. Sense the niche topics and content pieces you want your audience to consume

Now that you have made your fictional character basis your audience, don’t take a halt as your work has just begun to get started. In this step, content takes the front seat. You can start by checking up the stories and posts you want your customers to feed on. You can also design the industry-related topics in which you can incorporate your offerings. The aim is to associate your story with the buyer’s persona’s interests and hobbies.

“Numbers don’t count to shape your content strategy, but the quality and relevance do.”

4. Check the communication patterns and the media form they use

Keep a check on the form and type of media your personas swear by! If they love to binge upon OTT platforms, then curate content strategy basis that type. Create a media mix that’ll help you produce a variety of content for your audiences.

Click here to know about how to gain social proof and get customer reviews & ratings on your e-commerce brandstore!

Quick tip: Get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free demo now!

5.  Map your content at the right time

Time is one of the most crucial aspects when it comes to delivering content to your audiences. Checking upon the facts such as, when your buyer persona comes on social media, or when he/she is available to check e-mails often helps you define a successful content marketing strategy. So don’t throw your content without planning strategically. Decide the time and occasion and then make your delivery to increase the traffic.

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo now!

Always remember that there’s a lot of content online that people don’t pay attention to. But with the advancement of technology, consumption has also increased. So, keep an eye on the delivery of the right content at the right time to the right people.

Your Business Needs Customer Reviews And Ratings! Here’s Why And How?

Imagine this; you want to buy a pair of earrings from a new online store. Unfortunately, their intriguing designs don’t sync with the reviews and ratings on their product page. So, you change your mind and decide to purchase from another reputed online brandstore.

Customers have become quite informed about where they can get the best products. They consistently scrutinize the aspects of reliability whenever they plan to buy something online. Apart from discounts & offers, customer’s reviews and ratings have become the major role players to boost online sales. From enhancing a brand’s loyalty to generating new leads, product reviews and ratings are quite the game-changer. This is why businesses are focusing on reputation management more than ever.

If you’ve been doing everything to get those leads but are still lacking behind, here’s why you need customer’s reviews and ratings right now!

5 Reasons Why Your Brand Need Customer Reviews and Ratings

1. Improves credibility and works as a social proof

Trust is one of the major factors that drives your sales and helps you achieve long-term growth. Unlike the brick and mortar store, customers can’t touch and sense products when they decide to shop online. Their dilemma takes a halt when they see positive reviews on your product page. When they feel that your brand is credible and trustworthy, they automatically make-up their mind to purchase from you. 

“Customer reviews and ratings showcase your brand’s USP and make you stand out in the market of perfect competition.”

2. Aids you in finding out the weaknesses and strengths of your business

A review not only boosts your reputation in the market but also helps you find out the faults in your products and services. Has your product packaging left your customers unsatisfied or was it because of your poor customer service? You get the answer to all the questions through reviews and ratings. Not just the weakness, through customer reviews, you can keep a check on the strengths of your business and make the most of it. For example, if your customers commend the packaging of your products then you can take this as an advantage and try to highlight it in your advertising as much as possible. 

Quick tip: Kick-start this festive week with our full-stack e-commerce solutions made for you. To know more, you can request a free demo!

3. Provides in-depth information to your potential customers

Your loyal customers work as your brand advocates and write real information about your brand. This information gives your potential customers a virtual experience of your product and makes them understand your brand in a better manner. For instance, you run a business where you manufacture Apple cider vinegar. Now, the brand advocate of your business wouldn’t just write good facts but also tells the customers about how and when they can consume it to get the best results. This in-depth information persuades your prospects to move a step further in the sales funnel. 

4. Helps you to fight with big and established brands

It’s difficult to withstand strong competition especially when it comes from an already established brand. Customers only prefer a new brand after they scrutinize the features of the product through product reviews and social media presence. And that’s how your product reviews can help you win the race.

“A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors.”

5. Boosts your page rank

A review is indeed one of the most eminent factors to get a high rank in local research. Product pages generally include keywords such as the name of the product, brand, city, etc. These keywords make Google discover your brand and your products, making it to rank high in organic research.

Now that we have discovered the importance and usefulness of reviews & ratings, let’s dive deeper into it and learn how you can actually achieve it!

5 Ways How You Can Get Customer Reviews & Ratings

1. Examine the right time to generate social proof

You must plan and strategize the moment when you’re going to address your customer to review your offering. Timing plays an important role here. If your timing is wrong, your planned strategy can backfire on you. You can aim the customers at some specific moments so that they review your products and services.

Quick Tip: Below are some of the best moments when you can address your audiences to review your offerings! After they order or reorder your product After they tag you on their social mediaWhen they spend more than five minutes on your website/app

2. Engage with your customer base

Engagement is the key to fuel your e-commerce business. If you want your customers to become your brand advocates then you must strategize an action plan to engage with them. Engagement marketing is the right term that you must strive to achieve. Understand the needs of your users and interact with them accordingly. 

“ You can enhance a relationship with your user by posting resourceful and meaningful content.”  

3. Respond promptly to all the reviews and suggestions

Examine your product reviews carefully and don’t forget to address each and every comment. Thank your customers for writing a review with a soft tone. For a negative review, you can simply apologize to your customers with an explanatory reason. It makes them feel heard and they can reckon upon trusting you again.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Book a free demo session NOW!

4. Start with a customer loyalty program

To improve your online reputation, you can vouch for customer loyalty programs. You can encourage your customers by giving them coins or credit points that’ll benefit them on their next purchase. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customers. 

“Additionally, you can also start with a lucky draw, where they can get a chance to win a certain amount of prize.”

5. Launch your product review pop-up with an interactive and open-ended question

Don’t just ask your customer to review your products and services with a straight-forward statement rather start in a conversational manner. Ask them first if they like your products/services. If they say yes, ask what they like the most, if they say no, apologize and drop another question for a reason for their dislike. In the end, drop a pop-up with “reviews us”. This way you can both get the feedback and the product review. 

How to do it?

If you want to have a good brand reputation but don’t know how to begin, here’s a reason why you need to request a free demo RIGHT NOW! From maintaining your account at various marketplaces to managing your brandstore, ANS Commerce is your one-stop solution.

We are a full-stack e-commerce enabler and aiming to improve your customer relations across all the channels. Our services ensure customer delight and drive your brand’s visibility by answering your customer’s queries to ensure positive product reviews and ratings. So get your hands on our e-commerce solution now!We understand that getting reviews from customers is not an easy task to achieve, but a lot can change with a few positive comments. So make an action plan and accelerate your business growth TODAY!

Is Your Website Festive-Ready? Gear Up To Light Your Online Brand Store With 8 Ultimate Ideas!

Few days ahead of the festive season and shopkeepers are starting to revamp their shops with festive lights and gift packs. That’s what planning is all about. Before a festive season starts you buck up to attract your customer base. Just imagine, if brick and mortar shops are prepping up to makeover their stores from scratch then what do you have in mind to light-up the digital attire of your online brand store?

To attract your customer base with vibrant festive themes, it is rather important to deck up your website with festive cheers. Well, don’t get crippled over the growing competition, as we provide you with an array of ideas. Not only does it help you to increase sales, but also improves your brand’s online equity.

Before we delve into ideas about how you can revamp your website for the festive season, let’s dive deeper into your goals and how to set them.

How To Set Up Your Goals?

To set up your goals, you first need to get the hang of your customer base. Consumer segmentation is an important factor in marketing. Check the type and kind of customers you deal with and then tally the results with your product offerings. Designing the website without positioning your goals is merely a waste of your time and effort. With that, you also need to check upon your short-term objectives. Would you want to generate sales or just viral your brand presence, or would you rather want to position your products in the customer’s mind? It’s important that you come up with an action plan. 

8 ultimate e-commerce ideas to light-up your online brandstore this festive season!

1. Make your brandstore’s UI/UX festive-friendly 

UI/UX is the foremost point to be taken into consideration while revamping your website for the festive season. Start by modifying your website’s attire with festive-friendly features and sunshine themes. Also, with the advancement in technology, there is a rapid increase in smartphone users, who also use their smartphones to shop on various websites. Thus, make sure that your website is mobile-friendly and opens immediately without taking halts in-between. Nobody has a minute to spare, especially amidst the hustle-bustle of the festive season. To avoid any glitch, make a festive-friendly action plan beforehand

“How you should make-over your brand-store will depend on the uniqueness of your business, but the advantage of that will go beyond the festive season.” 

2. Check your web store’s navigation

Picture this; you’ve reached a hyper-local store to run some errands. But, you can’t navigate the items you came to buy. How would you feel? The same way, if your website’s visitor can’t find what they wanted to get, then it will directly have an effect on your site’s conversions, sales, and bounce rates. To avoid any hassle, create complete hierarchical website navigation that helps your visitors find out your festive combo offers and deals in a jiffy.

3. Optimize your site’s content to improve the search results

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A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result page with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

4. Create a festive version of your brand logo

Colors play a major role to reflect your corporate identity. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. Instead, think of changing the hues to match the happy sunshine vibes. Not only does it showcase that your business is celebrating national festivities, but also helps to boost your sales.

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

5. Optimize your site’s content to improve the researches

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result pages with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

6. Introduce a new feature to manage refunds

With increased sales, refunds have also become a common issue. When a customer returns a product, then they tend to face a problem in refunds. This not only degrades the reputation of your website but also wipes-off your strategies to retain loyal customers. Thus, it’s important to create a segment on your website where your customer can check the refund status.


To enjoy services like these, you can check up on Kartify- handcrafted to deliver exceptional e-commerce experience. Having come with a refund manager, Kartify assists you to process refunds on both prepaid and COD orders. Request your demo for Kartify solution.

7. Include your product offerings with deals and discounts

If you get extra money on the top of the discounts, then why would you be not interested? It is a great strategy to pull-off sales in bulk. Many retailers’ offers great discounts and cashback offers by partnering up with various other cashback enabled websites. You can also start up with programs that give early-bird discounts and better offers while they shop.

discounts

“Now’s the time to showcase your unique value proposition while including exclusive offers and discounts.”

8. Enable a gift card option to your website

gift card

Showing gratitude by giving gifts to friends and family is an essential part of Diwali. Thus, start by introducing e-gift cards, which will enable your customers to give exciting gifts to their loved ones. With this, not only can you increase your customer retention, but can also spread happiness on their faces.  

To make you enjoy this feature, ANS Commerce has enabled gift cards on Kartify. It’s an easier way to increase your customer loyalty. Also, this festive season, we have decided to offer it for *FREE*. Chase the offer before it ends.

To know more about the gift card module, check out this.

How to execute the ideas?

If you want your customers to get smitten by your web store then you must think of getting your hands on Kartify, a complete store-front platform by ANS Commerce. It helps you manage your brand store with extensive tech options and 60+ third-party integrations. With that, it also offers you value-packed features that are fully customizable UI/UX including menu layout, filter, cashback, COD fee, sales promotion, and many more features.

Revamping your website seems like a lot, but it can be very gratifying. Start strategizing your re-launch plan to give a boost to your sales and online presence. We want you to get your website all cheered up- drop us a mail on [email protected] to get the free demo.