Top 10 Best E-commerce Platforms In India [Compared & Reviewed]

Starting an online business in India? You are at the right place and at the right time! India is currently a hotbed for starting an E-commerce business. According to IBEF, India’s E-commerce market is expected to hit US$350 billion by 2030, propelled by rising smartphone penetration and increasing consumer wealth.

At the same time, starting an E-commerce business is quite exhausting – You need to source inventory, build a brand, and, most importantly, create your E-commerce website.

Luckily, building a website is no longer the back-breaking exercise it used to be a few years ago, thanks to modern E-commerce platforms. That’s one thing off your plate. 

But with so many E-commerce platforms available, what should you pick? In this post, we’ll compare the top 10 E-commerce platforms in India and understand their key features, pros, and cons to help you make an informed decision. 

Understanding E-commerce And Its Types

E-commerce or Electronic Commerce is the process of selling goods and services through the internet. Some businesses sell products only online, while others use E-commerce as an additional channel along with physical stores to sell their products. Either way, E-commerce enables brands to scale their business and reach customers from any part of the world. 

There are 4 basic types of E-commerce – 

  1. B2B (Business to Business): In this type, one business sells products to another business. It could be a wholesaler using an E-commerce website to sell to different retailers, a manufacturer selling online to different wholesalers and distributors, or even a retailer selling online to different corporate buyers. B2B E-commerce typically involves larger purchase sizes or quantities. Udaan is a classic example of a B2B E-commerce website. 
  1. B2C (Business to Consumer): This type of E-commerce involves a business selling products to consumers. Here, the purchases are typically made for individuals or households, with quantities being typically smaller. Flipkart, the online marketplace, is a great example of a B2C E-commerce website. 
  1. C2B (Consumer to Business): In this type, a consumer sells products to a business through the Internet. They typically list a range of products online and set their own prices for the business to buy. Shutterstock is an example of a C2B E-commerce where photographers sell their photos to Shutterstock for a fee. 
  1. C2C (Consumer to Consumer): In this type, a consumer sells products to another consumer. The E-commerce business acts as an intermediary, facilitating the purchasing process. Olx is the best example of a C2C E-commerce website in India. 

What Is An E-commerce Platform?

An E-commerce platform is a software application that helps in creating and managing an E-commerce website. 

Benefits Of Using E-commerce Platform 

Running an E-commerce store is not easy. A typical online store involves multiple processes, such as designing a website, accepting payments, managing stocks, fulfilling orders, etc. Managing each of these aspects individually is often overwhelming and exhausting for business owners. An E-commerce platform allows you to manage all these activities from a single platform, with the possibility of automation in many of these processes. 

Here are some benefits of using an E-commerce platform – 

  • The time and effort to design an E-commerce website are considerably reduced when you use an E-commerce platform. This is because most E-commerce platforms come with built-in templates. All you need to do is enter content and the necessary media.
  • You can track everything from inventory to sales within the same platform. Your E-commerce platform becomes the single source of truth for everything related to your business. This eliminates errors and miscommunication. 
  • Many E-commerce platforms are already integrated with marketing tools. This enables you to market your brand without the help of experts. Many of these platforms also come with SEO widgets and tools to get your website to rank higher on search engines. 

What Are The Different Types Of E-commerce Platforms

There are two different types of E-commerce platforms- 

1. Hosted

A hosted E-commerce platform works in Software as a Software-as-a-Service (SaaS) delivery model. You do not have to set up your own server or database to store and manage information. The hosted E-commerce platform takes care of everything from setting up your store, hosting it on the internet, and even offering technical support. You will be able to add products and customize most aspects of the store, but everything else is handled by the hosted platform. 

A hosted platform usually charges a fixed monthly or annual fee based on the size of your business or the features you require. Some platforms even take a small percentage of the revenue generated every month. 

Kartify by ANS Commerce is a great example of a hosted E-commerce platform. 

2. Self-hosted

In a self-hosted E-commerce platform, you handle everything, right from hosting to designing of websites. The entire ecosystem of your E-commerce website is built from scratch by you. A  self-hosted E-commerce platform is more difficult to use, especially if you are not sure of what you are doing. You need developers and other experts who can use the platform to build a full-fledged E-commerce website. 

On the upside, you have complete control over your online store. For instance, if you need additional features, you can either find plugins or extensions in the platform marketplace or even ask your tech team to create one. 

Examples of self-hosted E-commerce platforms are WooCommerce and Magento.

Best E-Commerce Platform In India For Store Creation

Let us now look at the 10 best E-commerce platforms in India

1. Kartify

Kartify Ecommerce platform 

The first on our list is Kartify, which is the best E-commerce platform in India. This robust solution from ANS Commerce, a Flipkart group company, can take care of all your needs while setting up and managing your online store. Be it website building, or payment processing, or even returns management, you do not have to look beyond Kartify. 

Besides the capability to handle the entire lifecycle of your store operations, Kartify is also extremely scalable, as it has been tested to handle over 1 million concurrent users at any time. Kartify is the perfect solution for E-commerce businesses. This means Kartify is a great choice whether you are a growing business or want to handle sale events without any performance issues. 

Key Features Of Kartify 

Platform Level Native Integrations: Kartify can seamlessly integrate with 100+ relevant tools and platforms. Some of the popular Payment Gateways, Marketing Automation Platforms, SMS and Email Providers, and Order Management Systems (OMS) feature in this long list. 

Built-in Performance Marketing: Kartify comes loaded with performance marketing tools and automation features. The platform also offers a comprehensive view of all your sales, marketing, and traffic data so that you can make accurate data-driven decisions every time. 

Easy-to-Use Website Builder: Build a responsive E-commerce website quickly with Kartify Lite, which offers a variety of customizable templates suitable for every industry, including cosmetics, apparel, personal care, accessories, electronics, and more. With Kartify Lite, you can effortlessly tailor these templates to align with your brand guidelines and personalize every aspect, from layout to navigation. 

Promotions Manager: Effortlessly manage your discount promotions, and  offers, and sale event strategies within Kartify. It takes just a few simple steps to set up offers like Buy One Get One (B1G1) deals, category discounts, and volume-based discounts, etc.

Hassle-free Returns: No need to find another solution to handle your returns and refunds as Kartify offers built-in returns workflows and an approval management system. Easily manage pickup updates and refunds through integrations with other platforms.

Must read: Strategies to streamline return management and reduce cost

Benefits Of Kartify 

  • With Kartify you can conveniently manage your promotions, offers, and discount strategies within the platform. Instantly create multiple offers such as B1G1 offers, category discounts, and order discounts and share them with customers 
  • Kartify protects all your valuable information thanks to advanced security measures such as VA/PT, RBAC, SSL certifications, etc. It also conducts regular security audits and practices customer data masking. 
  • Kartify is tailor-made for the Indian market. It offers various functionalities loved by the Indian audience, such as OTP-based login, automatic conversion of pin codes into city and state information, GST invoicing, etc.
  • Customization is achievable directly from the platform. This means you can create brand-specific workflows, get access to brand-specific features, and create brand-specific design guidelines. Every pixel on the front end can be tailored according to your brand’s requirements.

2. WooCommerce

Woo Commerce

WooCommerce is an open-source E-commerce platform that lets you add various E-commerce capabilities to your WordPress website. This cloud-based platform leverages the content management and website-building capabilities of WordPress to ensure that your website is a complete package for those looking to sell online without compromising on the quality of content. 

Key Features 

  • Collections: These are additional plugins that can be installed to extend the functionalities offered by the basic WooCommerce platform.
  • WooCommerce Shipping: Besides letting you ship products to any destination in the world, the platform also lets you print shipping labels directly from your dashboard. This feature is free to use and saves a lot of cost for your business.
  • Multi-channel Support: Lets you sell across multiple channels, such as Amazon, Google, and TikTok, over and above your E-commerce website. 

Pros & Cons 

A highly interactive community ready to answer any of your questionsSpecific only to WordPress
Limitless possibilities for customizations.Lack of sufficient documentation makes it difficult to set up on your own
You need to install plugins for everything from reporting to multi-currency support.

WooCommerce is free to use. However, you need to pay for plugins if they have been created by third parties. 

3. BigCommerce


BigCommerce is a SaaS-based E-commerce platform that gives you enterprise-level features and integrations required to run multiple storefronts. They have two solutions: Enterprise catering to large businesses and Essentials catering to SMBs and startups. The platform has several built-in wholesale functionalities, making it suitable for the B2B ecosystem. 

Key Features 

  • Payment Solutions: You can choose from over 65 pre-integrated online payment solutions and 140 currencies for your online store. 
  • API Calls: You Use APIs to automatically synchronize data between BigCommerce and third-party systems like ERP.
  • Price Lists: You can give custom pricing to different customer groups at the SKU level. This is ideal for B2B storefronts. 
  • Custom Product Filtering: You can set any field of your products as filters in a faceted search. 
  • Abandoned Cart Savers: It is an in-built conversion tool that sends a series of emails to convince them to complete the purchase. 

Pros & Cons 

No transaction feeNot beginner-friendly
Multi-currency supportComplicated product imports/exports
Supports both B2B and B2C storefrontsPricey


There are three main pricing plans in BigCommerce. The Standard Plan, which costs $29 per month, lets you build 3 storefronts and manage 4 inventory locations. This is suitable for small brands. 

The Plus Plan is priced at $79 per month and is suitable for medium enterprises. It lets you build 5 storefronts and manage 5 inventory locations. 

The Pro plan, costing $299 per month, is suitable only for multinational businesses as this plan lets you manage 8 storefronts and 8 inventory locations. 

4. Shopify


Shopify is a complete E-commerce solution that lets you create a website in minutes and start selling from multiple channels with minimal effort. This subscription-based platform offers services like inventory management, payment processing, logistics, supply chain, and shipping, all of which are essential ingredients to run a successful E-commerce business. 

Key Features 

  • Shopify POS: This feature lets you take the omnichannel route for selling. This point-of-sale app lets you sell your products in person, anywhere. All the payments are linked to your Shopify inventory, which also maintains track of every sales transaction.  
  • Shopify Markets: You can scale your business and sell internationally using this feature. With the help of a centralized dashboard, you can manage different components of international sales, such as shipping, duties, and compliance. 
  • Social Media Integrations: You can sync your Shopify products to social media platforms like Facebook and Instagram. This means you can easily create ads and shoppable posts without having to copy-paste content or upload media separately. 

Pros & Cons 

Offers multi-language support.No free plans. Even the free trial lasts only for 3 days. 

Unlimited contacts can be added to your Shopify accountsThere is a transaction fee if you use a 3rd party payment provider
You get free SSL certificates so that all your content is encrypted.Difficult to exit Shopify and migrate to another platform


There are three plans in Shopify. 

  • Basic plan is priced at ₹1994 per month when billed annually. It is suitable for individuals and startups who are just looking for basic functionalities like shipping and processing payments. 
  • Shopify plan is ideal for small businesses that are more established and looking for professional capabilities like analytics and reporting. It costs ₹7447 per month. 
  • Advanced plan is priced at ₹30,164 and is suitable for medium and large businesses. Besides everything in the Shopify plan, you get features like Custom Report Builder and low transaction fees. 

5. Dukaan


Dukaan is an Indian E-commerce solution that helps small businesses and solopreneurs create and manage digital storefronts. You can list your products, manage orders, and process payments within the platform. 

Key Features Of Mydukaan

  • Dukaan Plugins: With their in-built plugins, you can connect your online store with other tools in a single click. Popular plugins include Mailchimp, Google Analytics, Shippo, Intercom, etc. 
  • Dukaan Delivery: This is the shipping service offered by Dukaan. Based on shipping cost, current turn-around time, and RTO rates, Dukaan’s advanced algorithm selects the most efficient courier partner for your order. 
  • Free Tools: Dukaan offers a variety of free tools that you can use to manage various aspects of your online store. This includes the Privacy Policy Generator, Slogan Maker, and Invoice Generator, to name a few. 

Pros & Cons

Designed For the Indian ecosystem Does not provide multi-currency support
Affordable plans suited for all budgets Limited templates
Offers multi-warehouse supportLacks integrated marketing tool 

Dukaan Pricing 

Dukaan offers three pricing plans: 

Silver: Costing ₹500 per month, this plan is recommended for new businesses and influencers. This plan offers basic features like Discount Coupons and Dukaan Credits. It has a high transaction fee and might not be suitable if you expect too many transactions in a day. 

Gold: Costing ₹834 per month, this plan is suitable for agencies, D2C brands, and growing businesses. This plan has a lower transaction fee than Silver and offers a host of other features like Store Analytics, Custom Domain, and Web Partner App. 

Platinum: Costing ₹2500 per month, this plan is suitable for medium and large businesses. It has the lowest transaction fee among all the plans and supports 10 warehouses. The rest of the features are the same as the Gold plan. 

6. Instamojo


Instamojo is a home-grown D2C E-commerce platform that offers capabilities like landing page builder and payment management. Instamojo primarily focuses on SME brands looking to set up and run an E-commerce business successfully.

Key Features 

  • Mobile App: Get a dedicated mobile dashboard where you can manage orders, maintain customers, and handle marketing campaigns on the go. 
  • Advanced Analytics: Get access to E-commerce metrics like sales/orders over time, number of visitors, customer lifecycle, etc., to make data-driven decisions. 
  • Smart Links: Customize your payment links to suit your brand colors and messaging. Add logos and preferred images to the links to improve the conversion rate. 

Pros & Cons 

Forever-free plan with all the basic featuresLimited feature set
Possibility to buy a domain directlyLimited integrations
User-friendlyHigh transaction fees. 


There are three pricing plans viz. Lite, which is free forever, Starter, which costs ₹3999 per year, and Growth, which costs ₹9999 per year. While the free plan offers basic features like an Online Shopping Cart, Cash on Delivery, Shipping Integrations, and Order Management, it has Instamojo branding. 

The Starter plan does not have Instamojo branding on the website and provides access to 19+ Premium themes. The Growth plan offers a lot more features like SEO, Advanced Analytics, and WhatsApp Integration, to name a few. 

Instamojo pricing

7. Wix


Wix is a cloud-based website-building platform with a focus on E-commerce. Both individuals and businesses can easily create and manage E-commerce websites in Wix, thanks to a wide range of templates and features. You do not require any kind of technical skills to manage an E-commerce store on Wix. 

Key Features 

  • Templates: There is a huge collection of design templates catering to almost every known E-commerce sector and vertical. These templates can be customized completely to suit your brand needs. 
  • WYSIWYG Editor: It stands for “What You See Is What You Get”. Such types of editors ensure that you see the changes you make on the website in real time. 
  • Mobile Optimization: Every website you create on Wix is automatically optimized for mobiles and tablets. You do not have to build or optimize your website for all the devices separately.

Pros & Cons 

Intuitive drag-and-drop user interfaceAll the free plans have Wix branding.
Excellent supportAnalytics is not as exhaustive as other tools
Comes with built-in SEO capabilities It is not possible to change templates once the site is live


Under the E-commerce category, there are three plans. The most basic E-commerce plan, called Business Basic, is priced at ₹225 per month when billed annually. There are also Business Unlimited and Business VIP plans costing  ₹300 and ₹500 per month. 

The main differences between these plans are the storage space you get, video hours, the number of reviews you can manage, and the number of products you can dropship. 

8. Squarespace


Squarespace is a simplistic and robust website builder with a great focus on aesthetics. It is a popular choice among bloggers, photographers, and small businesses selling products that require creativity. However, in recent times, owing to the vast number of E-commerce features offered by this platform, it has become a preferred choice among businesses in other domains as well. 

Key features 

  • Email Marketing: Get access to hundreds of responsive email marketing templates that you can customize in minutes. You can also measure and analyze various metrics related to your email marketing campaign within Squarespace.
  • Analytics: Learn everything about your store, right from who’s visiting to how they are interacting, with the help of in-depth analytics and reporting features. 
  • SEO: Every website you create is automatically optimized for search engines. For example, elements like sitemaps, automatic markup, SSL security, and clean URLs are all taken care of automatically.

Pros & Cons

Has plenty of aesthetically pleasing templates for all kinds of businessesNo free plans. 
It lets you manage everything from website hosting to design and development to online selling.You can create only flat websites with a maximum of 2 navigations.
Access to every image of Unsplash, out-of-the-boxDoesn’t automatically keep a history of changes to your website. 


The most basic plan of Squarespace is called Personal, and it is priced at $16 per month when billed annually. This plan offers only templates and a free domain. 

However, if you would like to have a fully integrated E-commerce store, you need to pick one among Business ($23 per month), Commerce Basic ($27 per month), and Commerce Advanced ($49 per month). Each plan offers a unique set of features over and above the previous one. 

9. Adobe Commerce

Adobe Commerce

Adobe Commerce is a full-fledged E-commerce platform offering you all the tools required to run a successful online store. It was previously known as Magento Commerce before the tech powerhouse Adobe acquired the platform. It is one of the few E-commerce platforms that lets you create both B2B and B2C storefronts with relative ease. 

Key Features

  • Live Search: It is an AI-powered search feature that offers more relevant search results at lightning-fast speeds. The AI and ML engine of Adobe Commerce can offer personalized results on every shopper query. 
  • PWA Studio: You can create and launch progressive web apps effortlessly with this module of Adobe Commerce. PWAs are those apps built using web technologies like HTML, CSS, and JavaScript.
  • Integrated B2B Functionality: Get access to a wide range of B2B functionalities, such as customized catalogs and pricing. You can even get self-service customer portals so that you can easily manage accounts and order books in Adobe Commerce. 

Pros & Cons 

High levels of customization are possibleBeing a self-hosted solution, you need to take care of everything, from hosting to development.
Comes with advanced catalog management features. Steep learning curve if you are new to website development
Has a huge community to provide technical supportLack of transparency in pricing. There is no free plan.

10. Ecwid


Ecwid is an E-commerce plugin from Lightspeed. In a few clicks, you can add various E-commerce functionalities to your existing website using this tool. The goal of Ecwid is to eliminate the process of building a new website from scratch and to extend your existing website to start selling. 

Key Features 

  • Lightspeed Payments: You get a fully integrated payment solution that not only accepts cards but also payment methods like Google Pay and Apple Pay. You can manage all your payments right within your control panel. 
  • ShopApp: You can easily turn your online store into a downloadable mobile app with the help of this feature. The products and content in ShopApp and your Ecwid store are always in sync, ensuring no miscommunication. 
  • Automated Tax: Ecwid automatically calculates tax rates at the checkout. This way, you can minimize the chances of tax calculation errors as you no longer have to manage and update individual tax rates. 

Pros & Cons 

Comes with a forever-free planThe built-in website builder feels somewhat simplistic and lacks advanced customization capabilities unless you know how to code. 
You can create multilingual stores with easy translation of storefrontsThe tool cannot be used to create a standalone E-commerce website. 
Possibility to create a custom iOS or Android appThe free plan is extremely underwhelming, with very basic functionalities


There is a forever-free plan with basic features. The most basic plan, called Venture, is priced at ₹889 per month when billed annually. In this plan, you can set up a store with only 100 products. 

There is also a Business plan, costing ₹1649 per month, which lets you manage a store of 2500 products. In the Unlimited plan, costing ₹4990 per month, you can create a catalog of unlimited products. 

How To Choose The Best E-commerce Platform?

Here are the different factors you must consider while picking an E-commerce platform – 


This is a key factor wherein you focus on different technical aspects of the E-commerce platform, such as the type of platform (self-hosted or hosted), security, website performance, etc. For instance, in the security category, you should prioritize a platform that supports SSL certificates and provides frequent security updates. 

Kartify is a hosted platform that offers security features like VA/PT, Role Based Access Control System, SSL Certificate, encryptions, and customer data masking.


You must always remember that your E-commerce store is not going to remain the same as days pass by. The number of products will increase, and the number of users will multiply. The platform you choose must be able to handle any number of customers without putting too much financial pressure on you. The platform should also be able to handle traffic spikes during sales events without slowing down or crashing.

Kartify is built to scale and is ideal for growing businesses. It has been tested to handle over 1 million concurrent users at any time.


The idea is simple – the platform you choose must be aligned with your budget and offer you the returns within a few months. You must particularly focus on hidden costs like transaction fees and setup fees while picking a platform, as they can create a dent in your expenditure. Also, try to understand the maintenance costs involved in using the platform. 

Kartify is one of the most affordable E-commerce platforms in India and has a tailored pricing plan for every business. 


It is important to pick a platform that lets you tailor your online store to suit your brand and customer needs. For instance, the platform you pick must offer a wide variety of customizable themes or templates. Also, it will be great if you get access to the source code of the website so that you can make any changes that are not possible in a visual editor. 

Kartify lets you customize every aspect of your store, right from navigation components to checkout steps. You can build a fully personalized store that adheres to your brand guidelines. 


You need to pick a platform that offers integrations with other tools and platforms to streamline your E-commerce operations. For example, the E-commerce platform you select must be integrable with your preferred payment gateways or inventory management system. The ease of integrating with other essential solutions can considerably impact your efficiency.

Kartify offers integrations with 80+ Integrations, such as payment gateway solutions, loyalty program platforms, marketing tools, email and SMS Gateways, etc. 


Lastly, the E-commerce platform you choose must have strong analytics and reporting capabilities. It should either have built-in analytics tools or support third-party analytics solutions. You must also be able to create custom reports that display all the key metrics for better decision-making. 

Kartify comes with a dedicated analytics dashboard that gives you access to key insights about your sales, traffic, and products.

Set Up Your Store On Kartify And Start Selling Online

As you can see, Kartify is the only solution that satisfies all the above criteria. It is scalable, affordable, and highly customizable, making it the best choice for all those entrepreneurs looking to set up an E-commerce store today. If you need further details about how Kartify can help set up and manage your store, contact us now

How To Create Urgency In Sales To Boost Revenue (Without Being Pushy)

Are you tired of watching potential customers walk away without making a purchase? Do your sales numbers need to catch up to your expectations? It’s time to turn the tables and create a sense of urgency that will propel your sales through the roof!

In the fast-paced world of sales, creating a sense of urgency is a powerful strategy that can significantly boost revenue. The ability to tap into the innate human desire for immediate action can drive customers to make purchasing decisions more swiftly and decisively. Strategies that create urgency can make all the difference when selling products or services. 

In this blog, we explore urgency in sales and outline procedures and strategies that you can use to boost your E-commerce sales. Continue reading to discover.

What Is Urgency In Sales?

Urgency in sales is a technique employed by businesses to create a sense of immediate action among their audience and prospective customers. By leveraging urgency, sales and marketing teams motivate customers to make a buying decision in the present rather than postponing it for later.

For instance, imagine a furniture store promoting a limited-time sale on a popular sofa model. They highlight the sofa’s attractiveness by promoting its quality, comfort, and elegant design. However, they also mention that the sale is only valid for the next three days or until stocks last. 

It encourages buyers to act immediately by combining the appeal of desirability with the introduction of limitations or time constraints. This strategy takes advantage of customers’ FOMO and forces them to make a purchase decision to not lose out on a great deal.

Benefits Of Creating Urgency In Sales 

Creating a sense of urgency in sales offers numerous benefits to your business:

Increases Conversion Rates

Creating a sense of urgency in sales is like adding fuel to the fire. It ignites a spark within potential customers, compelling them to take action and make a purchase decision. The fear of missing out or the excitement of limited-time offers can significantly increase conversion rates. Urgency eliminates hesitation, pushing your potential customers toward the desired outcome.

Helps To Boost Sales Volume

You’ll see a significant increase in sales volume once urgency is integrated into your sales and marketing strategy. Customers who might have been on the fence suddenly find themselves compelled to buy now rather than later. By creating scarcity or time-limited deals, you create an environment where customers feel they need to act fast before opportunities vanish into thin air.

Reduces Procrastination

For both businesses and customers, procrastination slows growth. Employing urgency strategies reduces this tendency by encouraging people to make decisions right away rather than continually delaying them for a day that might never arrive.

Competitive Advantage

Implementing urgency sets you apart from your competitors. You can stand out in a competitive E-commerce market by giving your customers another reason to choose your products or services. Customers may prioritize your offerings over others if they feel pressured to act quickly with promotions or limited-time offers.

Enhance Customer Engagement

Sales urgency increases customer involvement and engagement. Customers are more likely to actively look into your promotions, discounts, or deals if they see time-sensitive offers or limited availability. A higher level of interaction with your brand and products may arise from this increased engagement creating brand awareness.

Fosters Brand Loyalty

Lastly, effective use of urgency can foster brand loyalty. Customers feel appreciated and unique when they receive exclusive offers or time-limited promotions. This positive experience can lead to repeat purchases and long-term customer relationships.

10 Simple Ways To Create Urgency In Sales Without Being Pushy

In a market saturated with varied marketing messages and sales pitches, sales urgency has become an essential tool. By effectively communicating a sense of urgency, businesses can break through the noise, capture their prospects’ attention, and drive them toward making purchasing decisions promptly. 

Different techniques can be used to increase urgency in E-commerce sales. Although many of these practices seem to be the same, they all have different goals and potential outcomes.  

Here are 10 simple ways to create urgency in sales without being pushy. Let’s dive in. 

#1 Create Urgency With A Deadline 

When there is no time limit on your product or service, customers often face decision paralysis. With multiple options in hand, they tend to spend excessive time evaluating the pros and cons of the products. They may also explore competitor offers, review product specifications, read feedback, or, in some cases, just give up and move on.

Setting a deadline or time restriction with your E-commerce sales event is an effective way to overcome these issues. You can encourage customers to respond more quickly by creating a sense of urgency.

Create urgency in sales with a deadline

Credit: Flipkart Website

For instance, Flipkart often runs time-limited sales events like the “Big Billion Days” and “Diwali Sale,” where they offer steep discounts and attractive deals on a wide range of products. These sales are typically held for a short duration, such as a few days or even just 24 hours, creating a sense of urgency among consumers.

Likewise, platforms like Swiggy and Zomato offer time-limited discounts and exclusive deals during specific hours of the day. These offers are displayed on their apps and websites, encouraging customers to purchase within the given time frame. The limited-time nature of these deals motivates customers to quickly decide on their food choices and place orders.

#2 Use The Fear Of Missing Out To Create Urgency

Fear of missing out, or FOMO, is a powerful emotional trigger that can drive customers to move quickly and make more purchases. It is predicated on the idea that nobody wants to miss out on an opportunity or be left behind.

Countdown timers, deadlines, expiration dates, limited-time sales promotions, giveaways, and hosting user-generated contests are some techniques to create a sense of urgency and leverage FOMO in your marketing strategy. By incorporating these elements, you effectively communicate to your audience that time is limited and immediate action is required.

The urgency can be emphasized even further by employing specific words and phrases like “now,” “today,” “last chance,” “limited time,” “only,” or “don’t miss” to highlight how time-sensitive it is.

In the below example, Shoppers Stop has integrated the FOMO effect by putting “Limited Time Offer” in big bold letters next to a clock creating urgency among customers to buy the products. 

Use FOMO to create urgency

Credit: Shoppers Stop website

In addition, you can utilize visual clues, such as a creative or label that shows the product is a “hot” item or selling quickly, to further increase the FOMO effect. 

For instance, First Cry is using the FOMO concept by introducing “The FOMO Sale” with a clear start and end time. By limiting the sale period, they create a sense of urgency among parents, encouraging them to make their purchases quickly to take advantage of the significant discounts.

How to use FOMO in Ecommerce

Credit: Firstcry Website 

#3 Create A Sense Of “Scarcity” and “Exclusivity” To Your Offer

Indeed, “scarcity” and “exclusivity” help create sales urgency.

You can evoke a sense of scarcity and encourage customers to act swiftly to buy the product by displaying the number of products remaining in stock.

For instance, Myntra has displayed alerts like “Only Few Left ” on Kurta Sets. This emphasizes that there is a limited supply of the products. This communicates that the product is in high demand and encourages customers to purchase it before it runs out.

Scarcity tactic used on website by Myntra

Credit: Myntra Website

Likewise, position your product as an exclusive or limited edition. Let people know that it’s only accessible to subscribers or members for a certain period. This creates a perception of exclusivity and makes customers feel special for having access to something unique.

Exclusive discounts offered on website by Firstcry

Credit: First Cry Website 

In this example, First Cry is using the exclusivity of their Club Membership by offering “ Club Price” to create urgency in sales. They offer benefits like up to 10% additional discounts, exclusive offers, club cash benefits on products, free shipping, exclusive coupons, etc to their club members.  By leveraging the concept of exclusivity and tying it to a special discount offer, First Cry aims to drive more conversions and generate excitement among its customer base, encouraging them to make a purchase decision promptly before the opportunity slips away.

While creating a sense of scarcity and exclusivity can be effective in driving sales, it’s essential to maintain integrity and avoid misleading or false claims. Be transparent about the availability and exclusivity of your offer. Make sure that your customers feel respected and valued throughout their purchasing journey.

#4 Add A Countdown Timer On Your Website

A powerful tool that can increase conversions and sales for your business is adding a countdown timer to your website. Whether it’s completing a purchase, subscribing to a newsletter, or signing up for an event, your website visitors are more likely to take action if you create a sense of urgency.

Countdown timer example by Pepperfry website

Credit: Pepperfry Website

In the above example, Pepperfry has added a timer to their sale items indicating the duration of the limited-time offers. This technique reminds the customers to act quickly to take advantage of discounted prices or exclusive deals.

Countdown timers can help your business establish credibility and trust by adding a sense of urgency while also demonstrating your commitment to keeping your promises. They can additionally contribute to improving the perceived value of your offer, which will boost its value to customers. 

Here’s an example of boAT, a consumer electronics brand, displaying a countdown timer on their website to create a sense of urgency and excitement.  The brand has used one color across the page to signify the daily deals. This timer shows the exact time left until the deal ends. Thus, the timer can help the boAT brand achieve its sales objectives and engage customers effectively.

countdown timer shown on website

Credit: boAT Website 

#5 Show Remaining Stock Quantity To Create Urgency

A useful strategy for encouraging customers to make a purchase is by displaying the number of products in stock on the product page.

In the example below, creates urgency by highlighting the high demand and limited availability of rooms in Lonavla. The message “only 4 left at this price” emphasizes the risk of missing out on the best accommodations if not booked promptly. This strategy triggers the fear of losing a desired stay, compelling potential customers to make a quick decision to secure their preferred place. Due to the high demand and limited supply, there is a sense of urgency among visitors that prompts them to book a reservation to avoid disappointment.

Example of remaining items left on website

Credit: Website

Instead of using generic terms like “Stock: 1,” create a sense of urgency with phrases like “Hurry up, only 1 left”, “Hurry, limited stock,” or “Almost sold out!”. The use of such language motivates shoppers to act quickly and buy the desired item before it sells out.

Further, you can highlight the remaining stocks using bold text, different color schemes, or graphic elements to make the stock quantity stand out.

#6 Start Selling Limited-Series Products

Limited-series products are designed to be unique and rare. This exclusivity inherently creates a sense of value and desirability. Customers are more motivated to buy limited-series products because they feel they have a chance to grab something special.

Limited series products sold by Kamal Watch

Credit: Kamal Watches Website

For instance, Kamal Watch Co. Pvt Ltd is a leading retail chain of watch stores. It also sells limited edition watches of different brands. Limited edition products effectively create a sense of urgency by producing unique and limited products.

Further, limited products often attract collectors or enthusiasts who are specifically interested in owning unique or rare items. This creates excitement and enhances customer interest in the products. As buyers are aware that they might not have another opportunity to purchase the item in the future, their interest and mindset increase the sense of urgency. They may take prompt action out of concern about missing out on something that fits their collecting preferences.

#7 Create Urgency In Your Copy And Creatives

Copywriting plays a crucial role in creating urgency. Your ad or product copy is a powerful tool for influencing how customers perceive and connect with your products. Here are some ways to create an urgency-focused copy:

  • Use words and phrases that highlight the time-sensitive nature of the offer. Words like “limited time,” “for a limited period,” or “while supplies last” communicate that the opportunity to purchase the product is fleeting.
  • Use emotional language and expressions that stir up desire or aspiration in your audience. The words “exclusive,” “premium,” or “must-have” can highlight how desirable the product is.
  • Include social proof, such as customer feedback or testimonials in your product descriptions. This helps build the trust of your customers.

For instance, Nykaa has integrated urgency through its ad copy and creative by including discounts and end dates for sales.

The ad begins with an attention-grabbing phrase like “All I can think about is HOT deals”. This creates a sense of excitement and encourages users to read further.

The ad mentions “up to 50% OFF” on some amazing brands, enticing customers with significant savings. Further, it also includes a clear call-to-action button (“Shop Now”) to prompt users to click and browse the sale offerings immediately.

In the video, they have also added the Hot Pink Sale logo, making it visually engaging and relevant to the sale.

Copywriting example to create urgency

Credit: Nykaa’s Instagram Page 

#8 Reward Your First X Customers

Reward your customers and encourage more people to purchase. For example, you can offer them a special discount code, or the first 100 customers will receive a free gift with their order.

This not only gives your customers a sense of urgency, but it also gives the first 100 customers a sense of exclusivity. The rewards should be something your customers will value and can’t get anywhere else, like an exclusive product launch or a limited-edition item created only for them. By doing this, you give your first-time customers a special experience that motivates them to share your products with others and spread the word about them.

Reward your first customers to create urgency in sales

Credit: Huawei Website

Here’s how Huawei integrated the reward program by providing gifts for the first 100 purchases to their buyers. This approach helped the brand to create buzz, generate excitement, and encourage word-of-mouth marketing, especially for new product launches or services.

Thus, this method encourages customers to buy or use the new products or services right from the start, boosting initial sales and adoption rates.

#9 Show Others Interested In The Product

By showing customers what others are buying from your store, you create a sense of popularity, desirability, and urgency. You can implement a system that sends pop-ups or real-time notifications whenever a purchase is made on your website or mobile application. 

These notifications can be in the form of small overlays or sidebars that indicate a recent sale, including the product purchased, the customer’s location, and a timestamp. You can further pin the best-selling products for higher visibility.

Show tags on how many people are interested in the product

Credit: boAT Website

boAT, a leading electronics brand builds trust with potential buyers by including the Users’ Love section on their product page that highlights the unit sold on Flipkart and 5 star reviews by customers. This transparent approach reinforces boAT’s reputation as a reliable brand, ultimately increasing buyer confidence and driving sales.

How to show frequently bought together on website

Source: Flipkart Website

Flipkart’s integration of “Others Interested Products” on their product pages shows a clever approach to create a sense of urgency and encourage buyers to consider combo offers or complementary products. Flipkart encourages customers to add additional items to their shopping carts by advertising combo offers, which increases the order value and the platform’s overall revenue.

However, too many notifications can distract and irritate your customers. So, make sure to implement them strategically, ensuring they do not disturb the overall user experience.

#10 Sent Out Last-Chance Emails To Create Urgency

Send last-chance emails and remind customers of the deadline to take advantage of the offer. Include a countdown in your emails to create an additional sense of urgency.

For instance, Good Pair Days have integrated the last chance email by highlighting the discounts along with a Click-To-Action that labels as “Get yours today”. The brand has a well-designed and responsive email that enhances the user experience and increases the chances of conversion.

Use emails to create urgency in sales

Credit: PairDays

Make sure you include a strong call-to-action that makes it easy for people to act quickly and make their decisions before time runs out. Phrases like “Shop Now,” “Grab Your Deal,” or “Don’t Miss Out” encourage customers to click through.

Additionally, use eye-catching visuals and design elements in your email to capture attention. Highlight the discounts, deals, giveaways, timeframe, etc. so that your audience doesn’t miss out on the important details.

You can also create a specific landing page to showcase your limited edition products or fast-selling products. For instance, Marks and Spencer highlight the “Last Chance To Buy” message on their landing page creating a sense of urgency, prompting visitors to make a decision quickly. This leads to increased conversions and engagement, as visitors are motivated to take advantage of the time-limited offer before it expires.

Must read: 17 Best Abandoned Cart Email Examples With Key Takeaways (+Free Templates)

Display last chance to buy to create urgency in sales

Credit: M&S website

Tips For Using Urgency In Sales

When using urgency in sales, here are some tips to keep in mind:

Communicate The Details

When communicating the details of your sales deal to customers, it’s essential to provide clear and comprehensive information. When communicating the details of your sales deal to customers, it’s essential to provide clear and comprehensive information. Include any other details that could help customers understand the sales offer. This could include details about the product, testimonials, case studies, or reviews that highlight the benefits and value of the product or service.


Ensure that the urgency you create is genuine and based on real factors, such as limited stock, limited-time offers, or upcoming deadlines. Creating a false sense of scarcity or using false advertising could negatively impact your reputation with customers.

Use A Clear Call-To-Action (CTA) 

Make it simple for your customers to take action by using language that is action-oriented. Also, add links or buttons that can be clicked to land at the intended conversion.

Eliminate Distractions

Keeping the sale and the products at the forefront might be useful when creating urgency. This maintains sales efficiency and makes decisions quicker. Unimportant links or irrelevant information can distract your customers, affecting their purchasing decisions.

Boost Your E-commerce Sales By Creating Urgency

In conclusion, businesses can enhance conversion rates and motivate customers to act quickly by fostering a sense of urgency. One effective approach is to leverage time-limited promotions or exclusive offers.

However, it is important to employ urgency wisely. Constantly pressing potential customers can cause them to become disinterested. Instead, the emphasis should be on offering exceptional deals that genuinely cause FOMO.

Lastly, effective communication is essential to conveying urgency. To get your audience’s attention, use convincing language, clear calls to action, and eye-catching creatives.

Need help with increasing your E-commerce profits? We at ANS Commerce (A Flipkart Group Company), offer end-to-end E-commerce solutions to brands launching & expanding their presence in India. 

From providing technology solutions to implementing impactful marketing campaigns and seamless warehousing & order fulfillment services, we are supporting 200+ E-commerce brands in India. 

Book a demo today to explore how we can help you create impactful marketing campaigns.

How To Create High-Converting Landing Pages? (Best Practices With Examples)

best landing page example from BlueStone

Anyone can build an E-commerce website today, thanks to the easy availability of low-code/no-code website building platforms. Some E-commerce website owners even manage to attract visitors to their websites via organic and inorganic methods. However, most of them fail to turn these visitors into paying customers. And that’s where the need for a unique, engaging, and appealing E-commerce landing page arises.

E-commerce businesses that end up creating such landing pages experience high traffic and a significant surge in sales. But how to create such high-converting E-commerce landing pages? Are there any successful E-commerce landing pages out there that you can emulate? Let’s find out in this post.

What is an E-commerce Landing Page?

An E-commerce landing page is a web page that is specifically designed to drive sales for an E-commerce business. It’s the page that a visitor lands on after clicking on an ad or any promotional link. The main goal of an E-commerce landing page is to persuade visitors to take action, such as making a purchase. A well-designed E-commerce landing page can guide the visitor through the sales funnel and encourage them to complete a transaction.

Why Do You Need Landing Pages For Your E-commerce Site?

Whether you’re an E-commerce business owner or a seasoned marketer, understanding the importance of landing pages is critical for your online success. Here are the top reasons why your E-commerce website needs landing pages – 

1. Drive Higher ROI For Paid Traffic

In the world of online advertisements, every click costs money. It is vital to get the most out of your advertising budget. And the best way to do this is by creating E-commerce landing pages that are relevant to your marketing campaigns. Visitors who click on a paid ad on Google or Facebook land on your website with a basic expectation – to see a landing page that is closely related to their search. And when you meet this expectation, there’s a high chance that they will make the purchase, driving higher ROI for your paid traffic. 

For example, if a user has clicked on an ad about running shoes, they do not want to be taken to a landing page constituting all types of shoes. This will delay their purchase and they will most likely bounce. But if they are instead taken to a landing page having different kinds of running shoes and a clear CTA, there is a good possibility that they will buy one. 

2. Great For Testing

E-commerce landing pages are great for testing because they allow you to experiment with different elements to see what works best for your target audience. For example, you can A/B test different headlines, images, and calls-to-action, to see which combinations lead to higher conversion rates. They are also quite helpful in optimizing your other marketing efforts. 

For example, if a particular landing page has a very high bounce rate, it could indicate that your communication is not working and you need to relook at the design and message of your landing page.  Or if a landing page with image A has a higher bounce rate than the same landing page with image B, it could indicate that image B is a better marketing asset you can use in other marketing channels like social media. 

3. Can Target Specific Customer Segments

E-commerce landing pages can be easily designed to target specific customer segments. All you need to do is to tailor the messaging and design to appeal to that particular group of buyers. Right from the headlines and images to the value proposition and CTA triggers, everything can be made to fit the buyer persona. This increases the relevance of your marketing messages and improves the likelihood that customers will relate with your brand.

For example, you could create a landing page that targets customers who are interested in sustainable or eco-friendly products. This page could feature messaging and images that highlight the environmental benefits of your products, as well as certifications or awards that demonstrate your commitment to sustainability. This approach would likely resonate with customers who prioritize eco-friendliness when making purchasing decisions.

4. Quick And Easy To Put Together

Creating E-commerce landing pages is no longer the daunting exercise it used to be a decade ago. With drag-and-drop landing page builders and pre-built templates available today, you can create a professional-looking landing page in minutes. 

This also means two things, One, you can start testing and optimizing your E-commerce landing pages without investing tons of money(or time). Two, you can create as many E-commerce landing pages as you want to increase the number of leads you target. 

Defining the Intent of Your E-commerce Landing Page

Your E-commerce landing pages can be classified into three broad categories based on the intent of creation viz. Top Of The Funnel, Middle Of The Funnel, and Bottom Of The Funnel. 

Top Of The Funnel (ToFu)

Top-of-the-funnel E-commerce landing pages introduce your website to new visitors. These people don’t know about your brand yet but there are high chances that they will be interested in your products. ToFu E-commerce landing pages can include your brand story, why you exist, and the products you offer. It should also have a CTA that focuses on lead generation. For example, you can create a landing page that focuses on the benefits of signing up for your newsletter. The CTA could be something as straightforward as “Sign Up To Newsletter”. 

Middle Of The Funnel (MoFu)

E-commerce landing pages at this stage are targeted at those customers who have shown interest in your brand but have not yet converted. These pages should have content that can convert those on the fence. It could include catchy headlines, customer testimonials, specific product benefits, etc. It should also include a CTA that drives instant purchases such as “Buy Now” to make the path to purchase frictionless. 

Bottom Of the Funnel (BoFu)

These landing pages cater to those customers who are strongly thinking of purchasing from your website. They have added products to the cart but haven’t checked out yet. Besides getting these visitors to complete the purchase, BoFu E-commerce landing pages are ideal for upselling and cross-selling. This is because customers are already strongly convinced about your brand and products and might be willing to purchase more from you. These types of landing pages typically include content about bundle offers, related products, etc. 

The 10 Best E-commerce Landing Page Examples

Whether you’re looking for inspiration or simply interested in seeing some of the best landing page designs, here are some classic examples of high-converting E-commerce landing pages and what we like the most in them –

1. Cult Sport

Best landing page example from Cult sport

Cult Sport, the sports apparel brand known for its high-quality products and unique designs has created a stylish and functional landing page for its fitness equipment and wellness products. 

What We Liked About This Landing Page: 

  • It has minimal exit points. There is no linking to other pages to prevent visitors from leaving.
  • It has used original and high-quality images throughout the landing page.
  • It has offered discount straightaway to incentivize visitors to take action.

2. John Jacobs

Best landing page example from John Jacobs

John Jacobs, the trendy eyewear brand has created a highly successful landing page by focusing on the customer experience.  By using a seamless user interface and stunning visuals, it has been able to capture the attention of customers and drive conversions.

What We Liked About This Landing Page: 

  • It has compelling copies that are highly persuasive.
  • The form fields are limited to essential information.
  • It has taken the help of influencers to promote the products, thereby adding to the credibility of the brand. 

3. Pant Project

Alt Text: best landing page example from Pant Project

Pant Project, the Gen Z fashion brand has created a practical landing page for their pant collections that has all the ingredients of a high-converting landing page such as clear fonts, rich imagery, concise product information, etc. 

What We Liked About This Landing Page: 

  • It has focused on benefits instead of just talking about the features.
  • It has used testimonials as social proof to establish trust and credibility with visitors.
  • It has provided detailed product information so that visitors can make an informed purchase decision.

4. Skin Pantry

Best landing page example from Skin Pantry

Skin Pantry has created a captivating landing page to showcase its skincare products collection. With a clean and modern design, compelling visuals, and persuasive copy, Skin Pantry’s landing page is a great example of effective E-commerce marketing.

What We Liked About This Landing Page:

  • It has a clear CTA that is prominently displayed and easy to find.
  • It has used videos to make the experience more engaging to the user. 
  • It has tied the discount offer to a specific event to create a sense of urgency and increase the likelihood of conversions. 

5. Pink N Blu

Best landing page example from Pink N Blu

Pink N Blu, the popular toy brand consistently creates magical experiences for children with their innovative toys. Their landing page is a testament to this as it has been carefully designed to capture the attention of parents and children alike, with vibrant colours and engaging imagery. 

What We Liked About This Landing Page:

  • There are limited distractions including no pop-ups.
  • It has segregated the entire page into different sections to make it scannable.
  • It has used customer reviews to build trust and credibility with visitors who may be sceptical about the brand and products.

6. Blue Stone

BlueStone, the renowned jewellery brand has designed an easily navigable landing page and showcases its unique and attractive designs in a clutter-free interface. It has focused on making the user journey interruption-free.

What We Liked About This Landing Page:

  • It has effectively highlighted the Unique Selling Proposition of the brand right at the first fold. 
  • It has featured news articles on the landing page to establish credibility with visitors who may not be familiar with the brand.
  • It has included content from its social media channels to demonstrate that the brand is active on social media. This again adds to the trust factor.

7. Petsy

Best landing page example from Petsy

Petsy, the thriving online pet store has crafted a landing page that is a fine example of how to create an engaging shopping experience for pet owners. The brand’s landing page stands out because of its attention to detail and well-curated collections that are relevant to the visitors.

What We Liked About This Landing Page:

  • By including the end date on the sale banner, the brand has created a sense of urgency to encourage visitors to take action.
  • It has used plenty of white space to create a clean and modern look.
  • It has used contrasting colours to make the CTA stand out.

8. Bookswagon

Best landing page example from Bookswagon

Bookswagon, the online bookstore, has created an appealing and action-oriented landing page for its website. Their landing page is the best example of how to create an aesthetically pleasing landing page without comprising the functionalities.

What We Liked About This Landing Page:

  • It has a clear hierarchy of information that is easy to scan and navigate.
  • It has included relevant images of the books to capture the attention of visitors
  • It has a search function on every landing page to ensure that the user can access any content on the website instantly.

9. Oppo

Best landing page example from Oppo

Oppo, the phone brand has created a dedicated landing page for their different phone models. All their landing pages match their products in terms of stylishness and have all the key information needed for the visitor to make the purchase decision. 

What We Liked About This Landing Page:

  • It has used catchy and memorable phrases to make the message stick in the minds of visitors. 
  • It has employed upselling and cross strategies throughout the landing pages to increase the average order value.
  • It has displayed brand events happening around the world to create a sense of legitimacy and authority.

10 Li-Ning

Best landing page example from Li Ning’s India website

Li Ning’s India website has gained great popularity not only for its high-quality products but for its landing page that effectively showcases its vast collection of sports products. It has achieved this with the help of a combination of clear and concise messaging and eye-catchy visuals.

What We Liked About This Landing Page:

  • It has a simplified menu to make it as easy as possible for visitors to find what they’re looking for.
  • It has provided valuable information about the products in an easy-to-understand language.
  • It has smartly encouraged visitors to join its social media channels by incentivizing the action-taker with exclusive discounts, 

Best Practices For Your E-commerce Landing Pages

If you want to create E-commerce landing pages that actually convert, there are a few best practices that you need to follow. Let’s take a closer look at them –

1. Limit the Clutter

Here’s a simple mantra followed by most of the brands owning high-converting E-commerce landing pages – keep it clear, easy to follow, and straightforward.  Your E-commerce landing pages must contain very limited text, catchy but concise headlines, a visible CTA button, and bullet points for product details. It must avoid confusing or overwhelming customers due to too much information. It’s best if you could stay away from fluff and make sure that the content is skimmable and the user can find what they were looking for instantly.

2. Include Clear CTA

As soon as they reach your landing page, the user must know what you are offering and how to avail of it. And the best way to do this is by having a clear and visible CTA. The key is to have only one CTA throughout the landing page. More than one will confuse the user. Also, having one clear CTA will ensure that the user completes the desired action without any distractions. And always include multiple buttons for your CTA that are placed at different sections of the page.

3. Use High-Quality Images And Videos

Images and videos are probably the first thing someone will see when they reach your landing page. So it is very important that they are of the highest quality and serve the desired objective of your landing page. Avoid images and videos that are pixelated or have poor lighting. More importantly, stay away from those that do not fit with the content. Also, ensure that the images are optimized for mobile devices as most people use their smartphones to research and purchase products today. 

4. Utilize Social Proof

Social proof is a powerful tool to build trust and credibility with visitors. One way to utilize social proof on your landing page is by sharing positive reviews from satisfied customers. And don’t forget to add images from the reviews as they provide authentic visual evidence of others’ experiences, building trust and credibility. 

Social proof can also be a powerful motivator for others to take action. You could display social media followers or likes, especially if your business has a large social media following. Some tools like Foursixty and Yotpo allow you to seamlessly integrate reviews from your social media channels directly onto your product pages. This will enable you to showcase real-time feedback and experiences from customers

5. Make It Benefit-Oriented

When visitors arrive on your landing page, they are looking for a solution to their problem or a way to improve their life. By presenting your products in a way that focuses on the benefits, you can show them how it can solve their problem or meet their needs, which can increase the likelihood that they will take the desired action.

Focusing on benefits can also help differentiate your product from your competitors. Instead of just listing the features of your product, which may be similar to what your competitors offer, focusing on benefits can show visitors why your products are better and why they should choose it over the competition.

6. Make Your Website Easy To Navigate

A website that is complex to move around can be frustrating to visitors and result in bounces. So always have a clear and consistent navigation menu that is accessible from every landing page you create. A search function has also become mandatory these days on your landing page as it allows visitors to quickly find what they’re looking for, directly from the landing page. 

Lastly, organize your landing page with the help of headings and subheadings to make it more scannable. 

7. SEO Optimization

SEO optimization is important for your E-commerce landing pages because it helps in attracting high-quality organic traffic to your website and converting them into customers. When your landing page is optimized for search engines, it has a higher chance of appearing at the top of search engine results pages (SERPs) when shoppers search for relevant keywords. This increases the visibility of your E-commerce landing pages, and as a result, more potential customers are likely to click through and engage with your content. 

Conduct thorough keyword research and incorporate relevant, targeted keywords into your landing page content, metadata, and the alt text of the images. Also, ensure that your E-commerce landing pages are responsive and optimized for mobile devices. 

8. Track Key Metrics

Key metrics can provide valuable insights into the performance of your E-commerce landing pages and help you understand how well they are attracting and converting visitors. Here are the two most important metrics you should consider tracking:

  • Conversion Rate (CR):  It measures the percentage of visitors who take the desired action on your landing page, such as making a purchase, filling out a form, or subscribing to a newsletter. 
  • Bounce rate: It measures the percentage of visitors who leave your landing page without taking any action or navigating to other pages on your website. A high bounce rate can indicate that your landing page is not meeting visitor’s expectations.

Other key metrics to track include average time on page, click-through rate, and traffic sources.

Wrapping Up

Creating high-converting E-commerce landing pages is essential for the success of any E-commerce business. By following the best practices shared in this post and taking inspiration from the examples, you can create top-notch E-commerce landing pages and reap their benefits. 

If you are looking to take your E-commerce store to the next level, you can rely on ANS Commerce, India’s leading E-commerce growth partner. We offer end-to-end E-commerce solutions, from setting up your online store to creating high-converting E-commerce landing pages. This way, you can focus on what you do best – creating exceptional products and delivering top-notch customer service – while we take care of the rest. 

To know more about ANS Commerce, book a free consulting session with our experts today. 

E-commerce Enablers: The Key To Your Online Success

According to a report by Statista, the revenue generated by the Indian E-commerce market was estimated to be 64 billion USD in 2020 and is expected to reach 200 billion USD by 2027.

Also, a report by the Indian Brand Equity Foundation (IBEF) states that the number of online shoppers in India is expected to reach 220 million by 2025, up from 140 million in 2018.

These stats reflect that the Indian E-commerce industry is proliferating, and Indians are inclining more toward online shopping than offline. 

But here’s the thing— it’s still difficult for local retailers to start their E-commerce store. The reason behind this is a lack of experience and resources, which makes them take the easy route.

As a result, they end up selling only on known E-commerce platforms, also known as marketplaces.

But these platforms aren’t Enablers. There’s a fine line between a marketplace and an E-commerce Enabler.

And we will discuss everything about E-commerce Enablers. 

Starting with the basic definition. 

What Is An E-commerce Enabler?

An E-commerce Enabler is a company that provides comprehensive solutions to brands to operate their online stores. These solutions include website hosting & optimization, digital marketing, customer service, warehouse & inventory management, and logistic support. 

It is important to note that E-commerce Enablers are different from E-commerce platforms like Flipkart, Myntra, Snapdeal, and Amazon, which only provide a platform for businesses to sell their products, and for consumers to shop online. 

On the other hand, an E-commerce Enabler can assist a brand from start to finish. By offering a solid digital strategy, E-commerce Enablers can help businesses successfully run their E-commerce operations. Retail companies can also opt for full or partial solutions from E-commerce Enablers keeping the cost in control. Also, brands can focus on expanding their business by delegating non-core business operations to outside parties.

What Does An E-commerce Enabler Do?

Here are some of the basic offerings of an E-commerce Enabler-

Online Store & Catalog Management

In order to ensure that your online store is operating efficiently and generating sales, there are several tedious tasks that need to be executed well. These tasks include setting up the online store, managing product listings, running promotional campaigns, managing orders across multiple marketplaces, as well as gathering and reporting insights such as customer feedback. 

These tasks are the core focus of E-commerce Enablers, who deal with them on a daily basis and help you manage storefronts on marketplaces, social media platforms, and your own website and mobile application. 

Below are some examples of services provided by E-commerce Enablers like ANS Commerce: 

  • Manage product listing and optimization on marketplaces 
  • Track active and inactive SKUs and manage inventory 
  • Build pricing strategies and promotional plans to increase sales
  • Provide logistic & warehousing support 
  • Provide order management and last-mile delivery support
  • Ensure exceptional customer service by answering their queries

Digital Marketing/Performance Marketing

Every E-commerce store needs to leverage digital marketing to build brand awareness and reach potential customers. There helps an E-commerce Enabler. With digital marketing experts on their team, E-commerce Enablers can help you plan exhaustive marketing strategies for various channels, including ads, content creation, social media, and more.

With an E-commerce Enabler by your side, you can reach your potential customer effectively, resulting in increased traffic, higher conversion rates, and better sales. 

Warehousing & Supply Chain Management

Managing the E-commerce supply chain is challenging, as it involves several stages, such as inbound logistics, warehousing & inventory management, and outbound logistics. These processes require considerable investment and expertise to manage effectively. 

Businesses can rely on the competence of E-commerce Enablers to handle E-commerce logistics. These service providers, often in partnership with third parties, offer a range of services such as inventory management, order fulfillment, and return processing to streamline the E-commerce supply chain process.

End-to-end Customer Support

Delivering an exceptional customer experience is a crucial factor in converting store visitors and prospective customers into actual purchasers, as well as retaining them and ultimately turning them into loyal customers. As the traffic and demand on a brand’s online store increases, it becomes challenging to respond to every inquiry or feedback promptly without dedicated resources. 

This is where E-commerce Enablers come in. With their experienced customer service teams, E-commerce Enablers offer the perfect solution to this challenge. They can support your business by responding to all your customer inquiries in a timely manner and maintaining a great customer relationship experience.

Brand Store Hosting Tech Platform

E-commerce Enablers understand the need for a robust brand-hosting platform in this technology-driven world, and so offer a brand store tech platform to help you deliver an exceptional E-commerce experience. These platforms typically provide various tools and features that enable businesses to design and customize their online stores to reflect their brand identity and manage all aspects of their store’s operation, including product listings, inventory management, order processing, and customer engagement. 

Brand store tech platforms may also offer analytics and reporting tools to help businesses track their store’s performance and make data-driven decisions to improve sales and customer satisfaction. 

Our brand tech store, Kartify, has helped over 100 D2C brands improve their digital footprints and grow sales. Here are some benefits of hosting your E-commerce store with Kartify: 

Seamless Integration: With Kartify, you can integrate with more than 50 third-party tools and systems, which makes it easier to manage all aspects of your E-commerce business, including payment gateways, marketing automation tools, SMS & email providers, and order management systems. 

Managed Support: Kartify offers comprehensive support throughout the migration process and beyond. The dedicated account team, in-house dev-ops, and design experts make it a hassle-free migration. 

Highly Customizable: Kartify is a highly customizable, fully mobile responsive platform. You have complete control over the look and feel of your store, including user flows, layouts, menu, and filter options. 

Data Security: Kartify takes comprehensive measures to keep your store and customer data secure by adhering to ISO/IEC 27001:2013 security standards, performing regular security audits with vulnerability assessments and penetration testing, and encrypting all data on the platform with access control. 

Made for India: Kartify has been designed to the tastes of the Indian audience and offers many India-specific features like login with OTP, automatic pincode & city detection, GST invoicing, and more. 

Omnifriendly: Kartify enables the fulfillment of online orders from offline shops, providing a unified and convenient experience for customers. You can also conduct offline surveys and offer cash returns, further enhancing the customer experience and building loyalty.

The Industry’s Blind Spot: E-commerce Enabler Is More Than What You Understand

Marketplaces are not E-commerce Enablers

A marketplace is an online platform that enables businesses to sell their products or services to customers. Examples of marketplaces include Flipkart, Amazon, Myntra, etc. 

While marketplaces offer a new channel for businesses to sell their products and facilitate transactions online, they function merely as intermediaries connecting suppliers to buyers. They do not provide end-to-end support for businesses like E-commerce Enablers, who can manage a business’s operations from start to finish.

E-commerce platform alone is not an E-commerce Enabler

Shopify, Magento, WooCommerce, and Shopline are examples of E-commerce platforms that furnish the necessary digital infrastructure to establish an online store, BUT THEY ARE NOT E-com Enablers  However, although these platforms are useful in launching your online business, they typically do not offer ongoing operational assistance that is provided by E-commerce Enablers.

A payment gateway solution is not an E-commerce Enabler

An online payment gateway serves as a digital substitute for a physical credit or debit card reader and is responsible for handling customer payments when integrated into your online store. Numerous payment gateways are available for digital vendors, including well-known options like PayPal, Stripe, and Square. 

However, it is important to note that payment gateways primarily address your payment processing requirements and differ significantly from E-commerce Enablers.

Third party logistics are only part of what E-commerce Enablers represent

Third-party logistics (3PL) providers offer a range of services related to E-commerce logistics and order fulfillment, which typically encompass warehousing, product picking and packing, and return processing. 

E-commerce Enablers offer comprehensive services throughout an online business’s value chain. However, it’s worth noting that 3PL companies mainly handle inbound and outbound logistics aspects, and do not typically address operations, marketing, or other related services. After all, they are third-party logistics companies.

Marketing platform is a tool and not an E-commerce Enabler

Numerous marketing platforms are available to help you streamline and analyze data, as well as automate marketing tasks. For instance, you might utilize MailChimp to send electronic direct mails (EDMs), SEMrush to build your SEO strategy, or HubSpot to manage sales, customer relationships, and other business-related aspects. 

However, it’s important to recognize that these are merely tools and software that enable your marketer to perform more efficiently. They automate repetitive tasks and provide data analytics for additional insights, but they do not replace the marketer’s role.

Why Should You Partner With An E-commerce Enabler?

Partnering with an E-commerce Enabler offers numerous benefits for businesses that operate in the online space. Here are some reasons why you should consider partnering with an E-commerce Enabler:

Get a team of E-commerce experts (cover tech, marketplace, and digital marketing experts)

Partnering with an E-commerce Enabler gives businesses access to a team of E-commerce experts, including tech, marketplace, and digital marketing specialists. These experts can help businesses set up and optimize their online stores, connect them with various online marketplaces, and develop and execute effective digital marketing strategies. By leveraging the expertise of an E-commerce Enabler, businesses can improve their online presence, increase sales and revenue, and stay ahead of their competition. 

Additionally, E-commerce Enablers provide comprehensive services, that are 

  • Cost-effective: Doesn’t need a huge budget to get started.
  • Flexible: Works as a part of your internal team. 

The best part is they come with a panel of experts with years of experience to guide you in each step. This makes it easier for businesses to focus on growing their operations, as E-commerce Enablers can provide support across the entire value chain of an online business. Overall, partnering with an E-commerce Enabler is a smart choice for brands that want to succeed in the online space and achieve their goals efficiently and effectively.

Get proprietary tech solutions

E-commerce Enabler companies offer powerful toolkits for online businesses to accelerate their growth. These tools and software are easy to use but are expensive and challenging to develop. E-commerce Enablers have invested years of experience to build these technologies. Working with an E-commerce Enabler gives online businesses access to these valuable resources that they may not be able to develop internally. 

Free up your time for business growth

E-commerce Enablers offer comprehensive support to help online businesses grow, scale, and succeed in the E-commerce industry. They assist with various aspects of business operations, develop an integrated digital strategy for the brand, and provide tool sets for automation and analytics. 

Partnering with an E-commerce Enabler is like having a flexible growth partner that can share the load of your online business operations. By outsourcing your E-commerce value chain to an Enabler, you can save valuable company resources and focus on core activities that drive results. This approach enables online businesses to focus on their strengths and create a streamlined, efficient operation that maximizes growth potential. 

Ultimately, partnering with an E-commerce Enabler can help businesses stay competitive, adapt to market changes, and achieve long-term success in the ever-evolving E-commerce landscape.

How to identify the perfect E-commerce Enabler for your brand?

Choosing the right E-commerce Enabler for your brand is an important decision that can impact your business growth and success. Here are some key factors to consider when identifying the perfect E-commerce Enabler for your brand: 

Services and capabilities: Consider the services and capabilities the E-commerce Enabler offers. Do they align with your business needs? Do they have the expertise and experience in the areas where you need support? 

Industry experience: Look for an E-commerce Enabler with experience in your specific industry. This can provide valuable insights and help you stay ahead of the competition. 

Technology and tools: Evaluate the technology and tools that the E-commerce Enabler provides. Do they offer the features and functionality that your business requires? Are the tools user-friendly and easy to integrate with your existing systems? 

Customer support: Consider the level of customer support the E-commerce Enabler offers. Will they be available to assist you when you need help? 

Third-party partnership: Third-party providers can offer comprehensive support for various processes such as logistics, supply chain management, and more.

Cost and flexibility: Finally, consider the cost and flexibility of the E-commerce Enabler. Is the pricing structure transparent and reasonable? Are there flexible options that can grow your business?

By carefully evaluating these factors, you can identify the perfect E-commerce Enabler for your brand that can provide the necessary support and tools to help your business grow and succeed in the E-commerce landscape.

ANS Commerce: India’s #1 E-commerce Enabler 

ANS Commerce is a one-stop E-commerce service provider that can help you manage everything to run an E-commerce store. Here are some of the services we offer at ANS Commerce:

Kartify Brandstore: A proprietary platform that is fully customizable and integration-ready to support your brand’s online store.

Performance Marketing: Experienced team to lead performance marketing efforts on platforms such as Google Ads, Facebook, and marketplaces, striking a balance between sales and return on ad spend (ROAS).

Marketplace Management: Skillful planning and execution of sales strategies on more than 10 marketplaces, including Amazon and Flipkart.

Warehousing and Fulfillment: Nationwide warehousing and fulfillment infrastructure with 3PL support tailored to your specific logistics requirements.

If you need help in setting up your online store or scaling your business in Indian markets. Book a free consultation with our E-commerce expert today!

E-commerce Migration And Re-platforming Guide 2023

With the rapid growth of online shopping, having a platform that can keep up with customer demands is more important than ever. But what do you do when your current platform just isn’t cutting it anymore? The answer is simple: E-commerce migration and re-platforming. 

Moving your online store to a new platform may seem scary, but the benefits are worth it. A new robust platform can offer improved uptime, a better user experience, increased scalability, and the ability to make improvements with ease.

But we know you’re thinking, “Isn’t E-commerce migration just going to be a hassle?” Yes, it can be, but with the right E-commerce migration strategy in place, you can make the transition smoothly and effectively. That’s why we’re here to help. 

In this guide, you’ll learn everything you need to know about E-commerce migration and re-platforming so you can set your business up for success. Let’s get started!

What Is E-commerce Migration?

In simple terms, E-commerce migration is the process of moving your existing E-commerce store (both front-end and back-end) from one CMS to another. The goal of such a transition is to improve your online store performance by leveraging the advanced features of the new platform. The process can involve migrating product catalog, customer data, orders, and other critical information and redesigning website’s look and feel to align with brand identity. 

E-commerce migration can also involve upgrading from older versions of a platform to a newer version or switching from an in-house solution to the cloud-based one. In general, there are three main types of E-commerce migration:

  1. Platform-platform migration involves migrating your E-commerce store from one platform to another. For instance, moving it from Magento to Kartify. 
  2. Phased migration involves transitioning your store in stages rather than all at once. This approach eliminates the risk of downtime and data loss, making the transition smoother and easy to manage.
  3. Monolithic to Microservices migration involves moving from a monolithic platform to a microservices architecture by layering platforms and third-party apps on top of one another. It is done to improve scalability and make it easier to manage your E-commerce store. 

E-commerce Replatforming Success With Kartify

E-commerce re-platforming is a delicate process that requires thorough planning and execution to ensure success. While the benefits of re-platforming are significant, it also introduces various risks and challenges that, if left unaddressed, could result in a loss of sales and negatively impact your business operation. 

That’s why working with an experienced E-commerce solutions provider is essential. For example, with our E-commerce platform Kartify, we have helped over 200+ D2C brands improve their digital footprints and grow sales. 

Here are a few benefits of hosting your E-commerce store to Kartify: 

  1. Seamless Integration: Kartify has integrated with more than 50+ third-party tools and systems, including Payment Gateways, Marketing Automation tools, SMS & Email providers and Order Management Systems, making it easier to manage all aspects of your E-commerce business.
  2. Managed Support: We offer comprehensive support throughout the migration process and beyond. It includes hand-holding during the onboarding process with a dedicated account team, in-house dev-ops, and design experts making it a hassle-free migration. 
  3. Highly Customizable: Kartify is a highly customizable, fully mobile responsive platform. From user flows and layouts to menu and filter options; you have complete control over the look and feel of your store. 
  4. Data Security:  We take comprehensive measures to keep your store and customer data secure by adhering to ISO/IEC 27001:2013 security standards and performing regular security audits with vulnerability assessments and penetration testing. In addition, all data on the platform is encrypted with access control.
  5. Made for India: Kartify has been carefully designed to the tastes of the Indian audience and offers many India-specific features like login with OTP, automatic pincode & city detection, GST Invoicing, and more.
  6. Omnifriendly: By enabling the fulfillment of online orders from offline shops, Kartify provides a unified and convenient experience for customers. With Kartify, you can also conduct offline surveys and offer cash returns, further enhancing the customer experience and building loyalty.

To know more about Kartify and ANS Commerce, request a demo now.

Four Signals That Announce It’s Time To Start Replatforming

In an ideal world, replatforming and website migration projects would happen with months and years of planning, clear-cut strategies, and defined goals. But in the real world, replatforming decisions are not proactively taken. Instead, most of the time, underlying issues force online stores to migrate. 

Below we have listed the common problems driving E-commerce businesses to migrate to a better platform. So check out for yourself, and decide if it’s time to re-platform your online store.

Technical signals for upgrading platforms 

The following technical signals indicate that it may be time to switch to a more advanced platform:

  • Lack scalability: If your existing platform is not able to handle the growing number of SKUs or does not provide omnichannel integrations, it’s time to upgrade your platform. 
  • Subpar site speed & performance: Perhaps your page load speed is low, taking more than 5 seconds to load, then customers are bouncing from your site, impacting the conversion rate. It would be best to start looking at scalable and more reliable platforms. 
  • Difficult to manage: If your IT team finds it difficult to make small changes on the website, such as it takes too long to customize or it is not possible to integrate the third-party tools you wish to partner with; it’s time to look for a new advanced platform. 

Financial Signals  

Here are the cost-related signals you should look out for while analyzing your existing E-commerce platform: 

  • Escalating maintenance cost: Over time, maintaining an outdated E-commerce platform can be increasingly expensive due to security vulnerabilities and compatibility issues that require constant upgrades and patches.
  • Dependency on costly third-party plugins: If your existing platform lacks the necessary functionalities, integrating third-party plugins can increase your operating expenses.
  • High Total Cost of Ownership: A high TCO, which includes the cost of site infrastructure, design, and maintenance, can indicate that it’s time to consider a more cost-effective platform solution. 

Marketing & Sales Signals

Here are the sales and marketing signals that indicate the need for replatforming an E-commerce site 

  • Poor customer experience and low conversion rates: A low conversion rate is a strong indicator that the current platform is unable to meet your sales and marketing goals. In other words, the outdated platform with limited features can result in a poor customer experience that will keep your customers away from making a purchase. 
  • Not optimized for mobile devices: 70% of E-commerce purchases happen on mobile, and Google also has transitioned to mobile-first indexing; this means the mobile-optimized online stores will rank higher on SERP ranking. So, make sure your platform is fully mobile-optimized!

Operational Signals

We have already discussed operational issues like slow site load, difficulty with customizations, and poor customer experience, indicating time to look for re-platforming. In short, if your team is spending more time fixing platform issues, instead of focusing on business-impacting decisions; it is time to consider a better, advanced platform.  

3 E-commerce platforming options that you can choose from

When it comes to setting up an E-commerce store, you have a few options to choose from. Each platform has its own advantages and disadvantages, and it’s important to select the one that best suits your business needs. Here are the three options to choose from: 


An on-premise E-commerce platform is installed and runs on your organization’s own server. This means you get increased control over your infrastructure, which includes security, data management, and customizations. However, the advantage ends there. On-premise platforming has lost its popularity because of the higher costs involved in setting up and managing it. Complex hardware and specialized technical expertise to manage significantly add to the cost. 


A cloud E-commerce platform is hosted and managed by a third-party provider. The platform provider is responsible for managing the end-to-end software, right from infrastructure to security. This is quite beneficial for store owners as they can focus on other areas of the business instead of being bogged down by the technicalities of the software. The best part about cloud E-commerce platforms is that it is very easy to manage and update the store, even for non-technical users. Our E-commerce platform, Kartify, is a classic example. It offers all the above benefits to its users. In return, you need to pay a small monthly subscription.

Self Hosted

With a self-hosted E-commerce platform, you purchase and manage a cloud server from the solution provider and host your website there. The solution provider is responsible for maintaining the server and its security. Unlike on-premise platforms, you don’t have to purchase hardware or set it up on your premises, which means you don’t have to make large investments in technical expertise and resources. Examples of self-hosted E-commerce platforms include Magento, Opencart, and Woocommerce.

Things to consider before switching to new E-commerce platform

Here are a few questions you should ask yourself while evaluating an E-commerce platform 

  1. How user-friendly is the new platform?
  2. Does the platform let you customize your store to match the brand voice?
  3. Does the platform integrate with other tools you use, such as payment gateways, shipping providers, order management systems and marketing automation tools?
  4. Can the platform scale along with your business and accommodate rising traffic?
  5. Does the platform have any hidden fees, transaction charges, and associated expenses?
  6. How much effort and cost is involved in migrating your existing customer, product, and order data to the new platform?
  7. How is the quality and availability of customer support for the new platform? Do they have a repository of resources available for training and troubleshooting?
  8. Is the platform optimized for mobile devices? Does it provide a seamless mobile shopping experience?
  9. Does the platform have strong SEO features? 
  10. Does the platform provide reporting and analytics to help you make informed business decisions?

Steps to create an E-commerce re-platforming strategy 

Once you have determined the need for replatforming and have chosen the type of platform, it is time to develop a plan for the migration process. Here are the steps you should follow: 

1. Identify your business needs

The first step is to identify the current and future requirements of your E-commerce store. This includes understanding your business goals and how the tech platform will help you achieve those goals. A few important goals for an E-commerce store include the following-

  • Improving sales and revenue
  • Elevating user experience
  • Building a competitive advantage
  • Streamlining data management
  • Enhancing the efficiency of staff

2. Write the RFP

The next step is to draft a comprehensive request for proposal (RFP). The RFP should clearly outline your business goals and the expected features. This will help you evaluate and compare different E-commerce platforms for your needs. Here are some essential components to include: 

  • A brief overview of the project and your business.
  • A clear definition of your business goals or the reasons for re-platforming
  • A detailed section covering technical requirements for the new platform. It must include system architecture and security requirements. 
  • Current roadblocks and barriers to success
  • A list of all the features and functionalities expected in the new platform
  • A transparent timeline and budget for the project, including milestones
  • A clear explanation of all the evaluation criteria used for evaluating the proposals.
  • A description of the format for vendor responses.

By including all the key components, you will make sure that you receive the right proposals from vendors to meet your specific needs. 

3. Estimate cost & timelines

When considering the cost of re-platforming an E-commerce site, it is vital to take into account not only the upfront purchase price of the new platform but also the additional investments required to get the site up and running. These investments can include: infrastructure, maintenance, an in-house development team, surcharges for traffic spikes, ongoing fixes and testing, hosting, security upgrades, performance testing, and custom checkout options, to name a few.

In addition to these initial costs, it is also important to consider the cost of migrating data, maintaining website design and structure, and ongoing site maintenance and security. The cost of re-platforming and ongoing maintenance will vary based on the type of E-commerce platform you choose. 

4. Understand 3rd party integrations and other must-have features

The next crucial aspect to consider in your E-commerce replatforming strategy is evaluating the must-have features and compatibility with existing third-party softwares. This is critical to ensure that the new platform supports your business operations successfully. Must-have features could include any necessary functionality like product management, order management, shipping and tax calculation, customer management, etc. The easiest way to do this is by noting down all the features you use in your current platform plus the features you missed the most in it. 

Similarly, you must also ensure that all the existing third-party tools work with the new platform. The last thing you want is to change these tools and increase the cost of replatforming. 

5. Develop a content and data migration plan

The last step is all about clearly charting out the process for transferring data from the old platform to the new one. Here are the different sub-tasks involved in this – 

  • Start by cataloging all the data that needs to be transferred, including product categories, image catalogs, product descriptions, order data, and customer data. 
  • Understand the data format of the new platform and make any necessary modifications to your existing data. This will ensure that the data can be easily transferred without any hassles. 
  • Find out what are the different transfer options available. You can either opt for fully manual data entry, use automated tools, or a combination of both. Choose one based on your budget and the time available. 
  • Before you transfer the entire data, perform a test migration of a small set of data to ensure that there are no errors.
  • Develop a detailed plan for preventing data loss during the migration. It should also involve backup procedures and other contingency measures. 
  • Create a rollback plan in case the migration doesn’t go as per your plan. 

6. Plan for SEO after E-commerce migration 

After an E-commerce platform rebranding, it’s important to pay attention to your website’s search engine optimization (SEO) to improve its visibility and ranking on SERP. Here are some steps you can take to maintain the SEO after the migration:

  1. Redirect old URLs: If you have changed the URLs of any pages on your website during the rebranding, make sure to use 301 redirects to point the old URLs to the new ones. It ensures that any incoming links to your site will still work and will not hurt your website’s ranking.
  2. Check for broken links: Broken links can negatively impact your website’s ranking and user experience. Use tools like Screaming Frog or Ahrefs to identify broken links on your site and fix them as soon as possible.
  3. Update your sitemap: A sitemap is a file that lists all the pages on your website and helps search engines index them. After rebranding, ensure your sitemap is updated and accurately reflects the new structure of your website.
  4. Re-optimize your content: Look at your website’s content and make sure it is optimized for the keywords you want to rank for. It involves updating your page titles, meta descriptions, and other on-page SEO elements to better match your target keywords.

7. Monitoring site performance after replatforming 

Even though your E-commerce site has been successfully migrated to a new platform, it’s important to stay vigilant for a couple of weeks to ensure everything is working smoothly after re-platforming. During this time, closely monitor your Google Search Console and look for indexing issues like 404 errors, excessive redirects, and 500 errors, which can negatively impact your search ranking. 

Despite thorough planning, there are chances that some minor issues may slip through, so it’s important to monitor crawl errors immediately after the migration and for about a week after that. For example, while you may see a spike in crawl activity immediately after the migration, if this activity continues at high levels, it may indicate the creation of infinite crawl spaces, which can occur when the on-site search function creates auto-generated URLs.

In addition to monitoring crawl activity, it’s also important to pay attention to load speed and response times. Online shoppers don’t want to wait for a slow-loading site, and if your pictures aren’t optimized for fast loading or your CDN isn’t handling the new site efficiently, you may lose potential customers.

E-commerce migration checklist 

You can use this, E-commerce replatforming checklist for a successful migration process:


  • All existing SEO links are redirected correctly to the new platform
  • All important elements, such as meta titles and descriptions, header tags, and alt tags, are properly transferred 
  • The URL structure remains consistent and does not harm existing link equity
  • There is no major change in the new website’s search engine rankings and visibility

Data Migration:

  • All customer data, including names, addresses, and other details, are properly transferred
  • All product data, including descriptions, images, and pricing, are properly transferred
  • Al existing order history is properly transferred

User Experience:

  • The new website’s navigation, layout, and overall user experience are optimized
  • The new website’s pages load quickly 
  • The new website is optimized for mobile devices


  • The payment system is properly integrated with the new platform.
  • The shipping module is properly integrated
  • CRM is properly integrated (If available)
  • The accounting system is properly integrated (If available)

Final Thoughts

As technology and customer expectations continue to evolve, it is critical for online store owners to regularly evaluate and upgrade their E-commerce platform and remain competitive. 

To ensure your migration goes as planned, consider switching to a platform that matches your business needs and offers complete tech support throughout the process. 

As an E-commerce marketing agency and technology provider, we can walk you through the process. 

Interested?. Book a free consultation with E-commerce Experts today!

How to Choose a Name for your Brand Store?

The name of your brand is a powerful asset to your business. It is an opportunity for your brand to be memorable and remembered. Within a fraction of seconds, it can convey the idea of your brand or engage your audience to learn more about your brand. Hence, investing in a structured thought process to come up with a powerful name for your brand can be rewarding forever. 

“Your brand name is more than just a word, it is a frequency that is going to resonate in the world of your target audience”

When deciding a name, you can literally get a plethora of thoughts buzzing around your head like bumblebees. While it is a great idea to hear all your thoughts, it can be helpful if you absorb certain knowledge coming from the experiences of the world around you and structure your thought process accordingly. Learning about certain points to consider while making your decision, figuring out a strategy that fits your brand goal, and finally going through certain examples of our partner brands and knowing their brand name story. 

Points to consider when choosing a brand name

Keep it simple

A simple name is always easy to remember. One that is easy to pronounce, concise, and pleasant to hear, is never forgotten. Take examples of the songs you like to hear, have you ever had to put a lot of effort to understand or learn them? Your mind learned them without so much conscious effort because they appealed to you, were catchy, and melodious. The same psychology can be applied while figuring out a name. A short and simple one-word or sequencing of two rhyming words or alliterative short words can help you come up with something pleasant and interesting. 

Consider your future vision

You might turn up with a certain name but if you haven’t considered the aspect of your future vision then you need to give it strong consideration. A cross-check about whether the name of your brand aligns with your long-term futuristic goals will help you get re-assured if the name will always work for your business. You can start your business small but ultimately you would want to grow your business. You might be selling certain products initially but in the future, you might incorporate other products too. Hence, keeping the aspects of the future of your business in mind will help you come up with a future inclusive name.

Pick up relatable words 

Aligning the objectives of your brand with its name allows your audience to understand your work by using logic. For example, if you sell home decor lights then keeping a name like – Bright Addition is more logical than keeping the name Pink Valley. A relatable name helps the audience to make more sense of the product range and brand objectives. It helps them make better associations between your brand name and their needs from your brand which ultimately makes your brand memorable for them.

A meaningful name builds strong brand connectivity

Find out a meaningful name, one that reflects your niche, brand identity, and type of products you will sell. This will help you make better brand connectivity. 

Quick Tip – Make sure before deciding your brand name, you have a clear idea of your brand identity, its core values, value propositions, ideas, kind of products, and future vision, as it will help you align your brand aspects with the name of your brand. This will allow you to formulate an all-inclusive brand name. 

Ensure domain name is available 

When you decide on a name, you would also be finding a domain name for your online business. While searching for domain names, you need to check for a name that has not been taken prior. You need to check this for your website as well as social media handles as you will prefer to keep a constant name to maintain consistency.

Quick Tip – .com is one of the most popular top-level domains, hence it is challenging to find the same. But don’t fret if .com is unavailable as a domain for your brand, going with snazzy domains that are unique can also rank well on Google if the website is of good quality and offers a good user experience. 

Strategy to finalize a brand name 

Determine what you want to accomplish

Visualizing an outcome before working for it is the best way to approach a plan. How do you want your brand name to interact with your audience’s mind is the foremost question that you need to ponder over. Do you want to create a visually appealing experience or a pleasant sound? Do you want the audience to decode a message immediately as they hear your brand name or do you want to make them more curious to find out more about your brand? You need to sketch a clear picture of the experience you want to create for your audience. 

Your brand name can create a buzz. But how do you want to do it? 

Types of brand names –

  • Founder/ Inventor’s name 

If you want to use a person’s name as your brand name then it can be a good idea. But make sure the name is not very challenging to pronounce or else it will be difficult to remember. 

  • Describe an image

The hack to creating images is using words that the audience is easily familiar with. For example – Burger King. We all are familiar with burgers as well as kings. Even though we might or might not imagine a king eating a burger but we will somewhere visit the memory associations of our brain that will produce images of burger and king and ultimately we will remember the brand name. On the other hand, we are also familiar with Enterprise solutions but none of them form an image in our minds because our brain memory doesn’t have strong associations with these words. Hence, if you are looking for a similar experience then brainstorm words that align with your brand goals as well as simple memory associations of your audience. 

  • Describe an experience

If you want to describe an experience. For example – An adventure sports brand was named ‘Energy Flow’. When a person comes across this name, it automatically feels a rush of adrenaline or an image of similar associations related to ‘energy’ and ‘flow’ in the mind. These verbs help build an experience in the minds of the audience and such experiences are hard to forget. 

  • A meaningful name 

If you want your audience to connect with your brand value propositions through the name of your brand in one click then work out a meaningful name for your brand. 

Quick Tip – Brainstorming words that connect with your brand’s value propositions can help you come closer to your objective of forming a meaningful name for your brand. 
  • A name which is not an existing word 

You can also formulate a name that is not an existing word at all. It allows you to be unique and stand out from your competitors. 

Evaluate your names objectively

You can evaluate your brand name’s effectiveness by considering the following points  

  • Check the originality of your brand name
    It is crucial to check whether your name is original, that is, it has not already been picked up by any other business. Choosing a name that infringes on any other company’s trademark can lead to complications and you would ultimately have to change your name. 
  • Envision your marketing strategies beforehand
    Planning strategies that you will apply to market your business and its products to your target audience will help you in your brand name decision-making. Visioning your promotion strategies will help you understand how you can integrate your brand name into your marketing plan beforehand. 
  • Ask yourself
    Self-satisfaction is the primary objective of the evaluation. If you are unsatisfied with the name of your own brand, you won’t be able to feel connected to your goals. If you are satisfied with the name then go to the next step of evaluation and ask your friends and family about the same. 
  • Ask your friends and family
    It can be a good idea to take feedback from your friends and family as they can serve as a sample to verify your choice for your larger target audience. 

Examples of our partner brands who chose their brand names wisely


Being a wholesome nutrition brand the name Xante stands for excellent health. The letter ‘X’ in Xante is derived from eXcellent, which further combines with the French word ‘Sante’ which means health. You can learn more about Xante at 


Akiva is a meaningful brand name, it means ‘To protect or shelter’ in the Hebrew language. 

True to its mission of providing health care, the brand name connects with its mission and vision. Being a simple and unique name, it is hard to forget. To shop with Akiva, you can visit

Curio Cottage

The brand started its journey by selling Curios and Jewellery in a cottage, hence the name. It’s a simple and straightforward name that is true to the brand’s value propositions and reflects the roots of its journey. You can check their jewellery collection at

Remember, the name of your brand is not just the title of your brand story but also a significant element of your long-term brand experience. It is an asset for your promotion strategies and an element you will always be playing creatively with. An efficient thought process aligned with your brand value propositions and differentiation touchpoints can make your brand stand out in the marketplace. 

We have curated a #brandlogoseries where we have showcased the thought process of logos of different brand partners and how every logo speaks a story! To check out the logos, their visual details, and the stories behind them, visit our Instagram Page.

How A/B Testing can help you in upgrading your business?

Do you know which approach is the best to make your customers happy? Well, this is a question that every marketer gets confused about. The most common dilemma that businesses face these days is they think they understand customers. However, customer behaviour is quite unpredictable. You just can’t afford to rely upon gut feeling or intuition as customers’ purchasing habits are very dynamic in this era of online shopping. Well, we have an amazing solution for you which is to conduct A/B testing. 

A/B testing is a statistical way to compare the two versions such as A and B to know which versions go better for you.

A/B Testing Process

Here’s an A/B testing framework you can use to start running tests –

  • Collect data to find out where you need to improve. Start with areas attracting high volume on your website, it will enable you to gather data faster. Look for pages with low conversion or high abandonment rates
  • Identify and set objectives to find out whether or not the new variations are performing better than the original version
  • After identifying your objective, start generating A/B testing ideas and hypotheses for why you think they will perform better than the current version. Prioritize them in terms of expected impact and level of difficulty in implementation
  • Use an A/B testing software to make desired changes in an element of your website experience. It could be anything from changing the color of a button to hiding the navigation elements
  • Run experiments and wait for your visitors to participate. They will be randomly assigned to either the control or variation version of the website. Their response to each experience is measured and compared to determine how each performed
  • Start analyzing the results after the experiment is over. You’ll find out how the two visions of your page performed and whether or not there is a statistically significant difference
Quick Tip – Running a successful A/B test requires years of experience and skill, it’s quite normal to feel overwhelmed by the extensive steps involved in the experiment. At ANS Commerce, we provide our clients with complete performance marketing services and take care of all the marketing planning and campaigns for them. Request your free DEMO today!

Benefits of A/B Testing

Boost Your ROI

A/B testing can assist you in analyzing the website visitor and customer behavior before investing in major decisions. It can assist you in avoiding unwanted risks by helping you focus your efforts and resources for maximum efficiency. Ultimately increasing your ROI, conversions, long-term customer loyalty, and other relevant metrics. 

Quick tip: You must know of every single point that took you to success, we recommend you to always take an independent variable first and measure its performance.

Prevent Cart Abandonment

The final goal of every website is to sell goods and services. However, getting visitors to follow through with checkout after clicking the add to cart button is not an easy task because usually, potential customers abandon their carts before paying. A/B testing can assist businesses in finding the optimal combination of tweaks to the order pages that will motivate the users to finish the purchase. 

The customer journey between checkout and entering a delivery address is the best place to implement the A/B testing. 

Want to know about constructive Website designing tips? Just CLICK HERE

Lower Bounce Rate

It hurts when a visitor just vanishes from the website in a few seconds. A/B testing is an easy way to determine the best combination of elements that will make the visitors stay on your website for longer. The more time they spend on your website, the more chances of them discovering something of value, resulting in conversion.

Want to know some amazing tips to fix your brandstore speed? CLICK HERE

Quick tip: You must experiment while creating a new page on web design, write fresh titles while testing the variations to boost conversions.

Improved User Engagement 

Elements of a website that can be A/B tested include the headline, images, call-to-action (CTA) forms and language, layouts, fonts, and more. Testing one change at a time helps in finding out which influenced user behavior and which did not. Implementing the winner variation will improve the user experience, resulting in overall success. 

Quick tip: If you are facing problems with tracking your website, ANS Commerce is here for you. We provide an in-house tool for marketing automation and detailed analysis to enhance your CTA. Request your free DEMO now!

How Can We Help You?

Well, now you know how incredibly A/B testing works in optimizing your business. But are you worried about how you will implement it? Well, no worries we are here to help you as ANS Commerce provides the best assistance when it comes to A/B testing. As it has special features like:

  • Experiments different audience sets: It experiments with different audience sets to analyze the best approach for the brand
  • Segmenting custom audience: It segments the custom audience on the basis of behaviour on the website to know what works best for them
  • Tech & Product: ANS helps you in optimizing the load time of the website, one-page checkout for faster transactions, a data layer for better tracking, and a lot more features

Go ahead and request your free DEMO now!

We all know how dynamic e-commerce businesses are these days which is even more of a big alert for the companies that make certain decisions on gut feeling or intuition. That’s the reason  A/B testing is imperative and the most useful tool these days to drive your e-business growth. A lot of companies in the world have achieved a lot more than their goals by A/B testing and your business could be the next! What are you still thinking? Implement A/B testing now!

5 Easy Ways to Protect your E-commerce Store from Security Breach!

The pandemic has forever changed the behavior of people towards online shopping. Social distancing lets a lot of people shift towards online shopping. This also led to an increase in online transactions. Well, that’s good news for every online retailer. But, if we take a look at the other side, cybercriminals are getting wiser day by day, taking the advantage of the situation. 

The constant game of dog and thief is prevalent since digital technology has been introduced. We need innovative techniques to protect our e-business from cyberattacks.

It is already high time for you to defend your business by implementing the latest security systems. For your assistance, we have listed various steps by means you can safeguard your store from any type of security threats.

What is a Security Breach?

“A security breach occurs when a hacker is able to bypass all the protected security mechanisms and access the data without authorization.”

5 Easy Ways to Protect your E-commerce Store from Security Breach!

Let’s make data security and enforcement of data control your priority by implementing these 5 ways in your security system now!

1. Use a secure connection for check-out

Some marketers are still living in the misconception that if they use an HTTP protocol, their data is safe and secure. Do you think is it still safe if your user information is transferred directly to the server? It is obviously not, well the HTTP protocol does the same and the reason is it doesn’t have encryption. Hackers could easily use confidential information like ATM pins and bank account details.

Well, we suggest you use HTTPS Protocol as it encrypts the data sent between browser & server and has SSL (Secure Socket Layer). It doesn’t only secure your customers’ data from all ends but even protects business-critical information like intellectual property and employee data.

Do you want to set up a secure brandstore? Explore our in-depth guide on moving from offline to online store here!

2. Reduce storing customers’ Confidential Data

The first thing businesses try to do after spotting a new visitor on their brandstore is to get their hands on his/her data. However, if your website gets compromised your customers have to pay that price as it will open the doors for hackers to steal their information. Well, it’s a very wise decision not to store crucial information like bank or credit card details. In the short run, your customers will face a little problem in checking out as their cards are not saved. However, in the long run, it will save you from a lot of legal penalties.

Quick tip: You can encourage your customers to use other payment gateways that do not involve storing information for making transactions.

3. Maintain PCI compliance 

If for some reason you’ve to store customer data then we advise you to follow PCI compliances. It is a quick and simple way to check a long list of measures that need to be taken to ensure and safeguard your customers’ transactions. If you choose to miss this vital step your e-business might have to endure severe pain as it will take a lot more resources, funds, and time to rectify the data breach.

4. Conduct regular audits 

Conduct regular audits to check your security measures. External audits are an easy way to systematically review where your business currently stands with its data, network, and device security. It also assists in finding out if there are any potential security issues and how to tackle them before any damaging security breaches occur.

Quick tip: Don’t know how to conduct regular audits to ensure the security of your brandstore? Kartify ensures regular security audits, making it incredibly easy for you to manage your business operations. Request your free DEMO now!

5. Update your backend software

Is your website updated? When was the last time you updated your backend software? Your business could easily be the next target of a security breach. Updating the website regularly will act as a strong shield and will prevent cybercriminals from accessing your systems. 

Quick tip: After installing the latest version of software you are using, don’t forget to install a good ransomware blocker as it keeps your system safe from any illegitimate sources.

How can we assist you?

Are you confused about how you can safeguard your customers’ data? Well, we got you covered as your security of data and systems is paramount for us. Kartify – our brandstore tech will solve all your security-related issues with the following features:

  • Regular Security audits with VA/PT; ISO / IEC 27001:2013 (WIP)
  • Cloud Armor & regular back-up & version control; data encryption
  • Proper access control for dev, deployment

What are you still waiting for? Request your free DEMO now.

In 2021, when cybercriminals are finding new vulnerabilities to exploit, it’s the need of the hour to implement these techniques into your e-business and protect your e-commerce platform from upcoming costly attacks.  

Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model


The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

product prices

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media


Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources. 

E-commerce Blogging Tips: 7 Brilliant Suggestions to Boost your Brandstore Sales!

E-commerce businesses put constant efforts into marketing and branding strategies. Be it their brandstore, or social media channels, you will find aesthetically pleasing visuals with short-crisp content. 

Now, visit your favorite brand’s website and check their blog segment. You will hardly find any blog. This is one of the biggest mistakes businesses commit. What they don’t understand is, to communicate their offerings with the users, social media and brandstore are not enough, especially if you are a B2C business. 

Blogging not only helps your customers understand your brand better but also increases your inbound traffic.

“While your blog must add value to the reader’s knowledge, it must harness the power of persuading them a step further.”

7 Incredible Blogging Tips to Rev Up your E-Commerce website! 

1. Focus on value-added content

Marketers focus on quantity than quality when it comes to writing blogs. The trick might stand true for social media, but for blogs, create content to entertain, educate and empower your audience. If your write-up is not adding value to your reader’s lifestyle, it’s of no use. To make it winsome, study the needs of your audience first, then make the content accordingly. 

Quick tip: Data and stats add a context and support your statement. Try to use numbers as often as possible. For example, you are a business dealing in alcohol-free fragrances. To sell your offerings, tell people about the disadvantages of alcoholic perfumes in numbers, supporting your statement. Additionally, you can also mention the benefits of using alcohol-free fragrances while featuring your product portfolio. 

2. Don’t lose the consistency

Focusing on quality doesn’t mean you will be inconsistent and post once every six months. Consistency is a must to attain traffic. Post at least twice every week to notify your customers. Keeping your posting schedule consistent makes it easier for the readers to expect new content from you. If you can’t manage, you can even hire people on a freelance basis. Seeking help from a professional would only strengthen your content marketing strategy. Be consistent, you will see the results automatically. 

3. Tie your blogs to the product pages 

For all SEO professionals, this is one of the best techniques to increase your website’s ranking organically. Curate content for the blog while linking your offerings. For example, you are writing a blog on “10 bootcut jeans you can’t afford to ignore in 2021.” Here, you can add your brand’s products to the blog with a ‘BUY NOW’ button. Also, remember not to add too many links as this can create clutter in the minds of the users. 

Quick tip: Can’t boost your website’s traffic organically? Well, invest in our performance marketing solution, made with a special focus on lead generation and ROAS. To know more, request your free DEMO now! 

4. Put your emphasis on meta descriptions 

Adding a meta description in your blog is similar to adding ad copy in your google ads. Without a meta description, it’s impossible for the blog to rank. Moreover, it’s one of the first things people read when your blog comes in the search results. Many e-commerce websites, either don’t use meta description or use the same content for all the blogs. If you want people to read your blogs, you need to create fresh meta descriptions for each blog. 

5. Don’t forget to optimize your images

Images act as proof of your written content. If they are pixelated and don’t resonate with your text, they are of no use. To optimize your images for the blogs, it’s important to use high-quality images. But, don’t forget to compress so that they don’t take time to load. Secondly, use the ALT tag in your image code. It helps your images to appear in the google image search. 

Want to design your e-commerce website from scratch, but don’t know how to? Read on!

6. Talk less about your products and more about people

Times have changed and so have people. There’s no room for fancy content with persuasive promotions. People read blogs to either gain knowledge or get entertained. They don’t want to read your sales pitch in the shape of a blog. Understand your audiences’ needs first and then make your content accordingly. In short, don’t surround your blog with the offerings, rather give people the solutions for their problems. Once they start trusting you, they’ll definitely buy from you. 

7. Simplify your URLs 

Your blog’s ranking is directly dependent on its URL. If you use complicated URLs with too many conjunctions and articles, your sites’ ranking will immediately dip as it’s hard for search engines to read. Try to use simple plain English. Also, don’t forget to include the primary and secondary keywords in the URL. 

How can we help you?

Are you still confused as to how you can market your offerings and fuel your e-commerce business? Consult us for all your e-commerce needs and we will help you scale your business. From performance marketing to warehousing & order fulfillment to marketplace management to brandstore tech, leave everything e-commerce to ANS Commerce. To know more about us and our offerings, request your free DEMO now! 

Quick tip: Still couldn’t understand how can you make the most out of blogging? Below are the links to the blog segments of some of our partner brands’ websites. Check it out and ace the knack of blogging!

Many brands don’t understand the importance of blogging, but we hope you will follow the above-mentioned tips to get increased visibility and brand awareness. Also, don’t forget to share your blogs on social media channels as they help you create backlinks, increasing the engagement of your content.