How To Choose An SEO-friendly E-commerce Domain Name?

Have you ever owned a physical store? If yes, then you know the difficulty and pain of finding the perfect location for your business. Your E-commerce store is no different. The only change – a domain will replace the physical location. 

You need to find a domain name that is not only easy to remember but also attracts potential customers to your online store. In other words, you need to pick an SEO-friendly E-commerce domain name. So how do you do that? Let’s find out.

What is an E-commerce Domain?

It is the web address of your online store on the internet. It serves as a unique identifier for your E-commerce store, making it accessible to anyone with an internet connection.

Examples of Good Domain Names

Here are some good E-commerce domain names that have helped brands in driving more traffic to their online store and feature in the first page of search engines:

www.nurserylive.com

www.mochishoes.com

www.pepejeans.in

www.whiteteak.com

www.hokmakeup.com

As you can see, each of these domains is carefully chosen to reflect that particular store’s specialization. It is also memorable, easy to recognize, and resonates with the target audience. This makes these domain names memorable and relevant for the respective users. Such domain names also help in establishing a strong online presence for these brands and enhancing their overall credibility.

Does The Domain Name Affect SEO?

The short answer is–yes. Everything from your domain’s length to the keywords used in it will impact your SEO. Just like how a keyword-enriched, relevant, and value-driven blog attracts readers, an SEO-friendly domain that is simple, trustworthy, and focused will draw more traffic from search engines and garner better interest from people. 

Let us understand this with an example. Here are 2 domain names –

  1. cheapjeansoffer.net
  2. zbrandjeans.com 

The first domain looks spammy and doesn’t instill confidence in our minds. Most of us will stay away from such domains. 

On the other hand, the second domain looks promising. It not only looks credible but has the keyword ‘jeans’ in it, which will be useful for those searchers looking to buy jeans.

How To Choose The Domain Name That Represents Your Brand And Helps SEO

Here are some handy tips to adopt while picking a domain name for your E-commerce store – 

Choose The Right Keyword That Is Synonymous With Your Brand

There was a time when search engines like Google immensely valued the presence of keywords in the domain. And many brands went on infusing keywords into their domain to take the top spots in search engines. Keywords are still important today but in a different way. You no longer have to add the exact keywords into your domain for search engines to take notice. As long as you can add some concepts or words that give clarity to your E-commerce store, you are fine. 

For example, the popular clothing brand Max has adopted the domain https://www.maxfashion.in. By using the word fashion, Max has successfully highlighted what they are selling clothes without sounding too obvious or awkward.

Keep Your Domain Name Short

Here’s a simple thumb rule when it comes to domain names – the shorter, the better. Why? Because shorter domain names are more memorable. If you notice, most of the popular brands around the world have short domain names. For example – 

www.meesho.com

www.croma.com

www.nykaa.com

www.zouk.co.in

These domains are easy to remember, easy to type, and easy to print on materials. The benefits are endless. Now, you might wonder – how do I pick a shorter domain name, especially when my brand name is long? 

The key is to remove all the unnecessary verbiage. For example, if your brand name is “The Best Exotics of Flora”, you can remove words like “The”, “Best”, and “Of”. You can choose the domain name –  exoticsflora.com.

The other option is to abbreviate. Ferns & Petals is the best example. They have picked the domain name www.fnp.com, which is shorter and easier to type than fernsandpetals.com.

Pro Tip: If your brand has uncommon spellings after abbreviations, it is recommended to buy domains with potential misspellings so that your potential customers will reach your website even if they make minor mistakes in spelling. 

Understand Linguistic Psychology

While selecting a domain name, you also need to play a bit with the psychology of the language. The domain name you pick should not only resonate with your potential customers but also spark their brains to connect your brand with positive emotions. In other words, the words you use should carry emotional weight and associations. 

For instance, if your store sells luxury watches, then you could pick a domain name like “timeelegance.com” . It adds a touch of sophistication and elegance without sounding too salesy.

Use A Trustworthy Domain Extension

Undoubtedly, “.com” is the numero uno when it comes to the list of popular domain extensions in the world.  It’s also the most trusted domain extension as it conveys a sense of legitimacy, which can positively influence how customers perceive your business. While the use of .com may not give you a major SEO boost, it will definitely help in driving traffic organically to your store, thanks to better trust.

Now, if you do not get a .com domain extension, all is not lost. Extensions like .co, .in and .net still continue to be popular. And .store is another emerging domain extension focused on E-commerce stores.  

Understand The Role Of Folders, Subdomains, And Relevance

Before you go ahead and pick a domain name for your store, you must know the role of folders, subdomains, and relevancy,

Start by analyzing how relevant your site is to a particular search query. This will help you determine how high or low your domain will rank on a search engine. For example, if you are a brand selling laptops, you’ll naturally have the keyword ‘laptop’ spread all over your website, right from product descriptions to metadata so that your website shows up in the search engines when customers search for the keyword ‘laptop’. Now, it would also help if your domain name had the word laptop or its concepts in it so that you can improve the relevancy of your overall website. 

Similarly, you must understand the role of subdomains and folders. 

Subdomains are:

  • www.blog.abc.com
  • www.shop.abc.com

Subfolders are:

  • www.abc.com/blog
  • www.abc.com/shop

While they both look quite similar, search engines read them differently. Subdomains are read as if they are separate websites. Subfolders, on the other hand, are read as part of the original domain. Obviously, subfolders are better than subdomains because subfolders show Google that you are building a solid repository of pages around your brand. So if given an option, always pick subfolders for your website. 

Bonus: Make Sure Your Domain Name Passes The Radio Test

This is a unique and interesting way to identify if your choice of domain name is right or not. All you need to do is imagine that you are running an ad for your brand on the local radio station. At the end of the ad, the radio host reads your domain name loudly and directs listeners to visit your website. 

If these people can easily spell and type your domain name correctly later, then your domain name has passed the radio test. If not, you need to revisit your choice of words in the domain name. You can try this test with your friends and family. The goal of this test is to ensure that you have spelled your domain name in the most common way instead of an interesting and unique way that might confuse people and redirect them elsewhere.

Conclusion: Be Mindful While Choosing A Domain Name For Your E-commerce Business

Your domain name serves as a representation of your brand, your values, and the products you offer. They will also aid in brand identity and recall. Therefore, it is essential to approach the process of selecting a domain name with mindfulness and consideration. Follow the tips highlighted in this post to ensure that your brand enjoys the whole benefits of an SEO-friendly domain name. 

If you need help in managing your E-commerce business, reach out to ANS Commerce. A Flipkart group company, ANS Commerce, is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands. 

From creating your online store, running profitable performance marketing campaigns, managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth!  

To know more, book a demo now. 

Binge – Read 5 Ultimate E-Commerce Books To Unleash The Entrepreneur In You!

With a surge in the e-commerce industry, a lot of new players have come up in the market to gain momentum. While some of them fail to achieve new horizons, many have been doing quite well in their own niche. And we on the other side, having read tons of success stories, often get inspired and motivated to earn the same level of fame and triumph. 

Reading a few blogs, and case studies, or watching a few documentaries is a great way to gain motivation. But dedication and sincerity come along with a good book that offers in-depth knowledge of trade and business you’re passionate about.

From learning the ‘technicalities’ of e-commerce to knowing about ‘how to develop strategies to boost online sales’, a good business guide book will enhance your overall knowledge in the world of online entrepreneurship and e-commerce. Here we are presenting you with a list of 5 epic books to help you kick-start your career in the landscape of e-commerce!

Snag these 5 best books to get the knack of e-commerce

1. Boost E-Commerce Sales and Make More Money by Alex Harris

Whether you are a budding entrepreneur or have an established enterprise, this book delivers everything from e-commerce sales to online marketing. With a specific focus on lead generation and conversion, you will be astounded to learn 300 actionable tips that the book offers you. Starts off with website marketing advice, you will explore some out of the box methods that can help you drive sales and scale your business.

“Give away something for free. People want to say yes to people that have done something for them. So giving away something for free will help influence people to purchase from you later down the road.”

― Alex Harris

Buy now

Quick tip: If you’re just starting with e-commerce and don’t know what you should consider before starting an e-commerce business then you must check out some essential considerations to keep in mind while choosing an e-commerce platform.

2. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Not everyone has plenty of money to start a business. With the inception of e-commerce, the myth of having a huge amount of capital is blown away. As the name suggests, the book put a specific emphasis on the journey of Jeff Bezos and how he created Amazon from a bookstore to an everything store. This book unravels the path to success with a detailed biography of him, including some hacks to start your e-commerce business from scratch. 

“Most companies are not those things. They are focused on the competitor, rather than the customer.”

― Brad Stone

Buy now

3. The Complete E-Commerce Book by Janice Reynolds

Giving the headstart from beginners’ level to advanced level, this book gives you in-depth insights about how to design, develop, run, and manage your own e-commerce business. The book opens the gateway to starting an e-commerce business with just an internet connection and very little capital. Along with that, you will also explore many hidden rules and principles in the world of online business through this book.

Buy now

Quick tip: Check here to get the 12 incredible tips to reduce the phenomenon of cart abandonment and learn strategies to re-target your customers.

4. Convert by Ben Hunt

As the name suggests, this book is organized around the elements of how to convert your prospects into actual customers. Obtained from Ben Hunt’s personal experience, you will understand the aspects of website designing along with learning the basics of UI/UX and navigation shortcuts. The book explores the detailed principles of classic optimization strategies, appropriate analysis, including product page copies, and marketing content.

“So web design does not start with graphics. It starts with understanding the challenge. Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs them to do?”

― Ben Hunt

Buy now

5.  Get Rich Click by Marc Ostrofsky

Having featured a detailed guide to earning money via the internet, the book delivers all the important how-to-dos in the world of online marketing. From letting you discover the path of a social media platform to learning the tips to earn money via it, the book has it all when it comes to boosting your online sales.

“If you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten!”

― Marc Ostrofsky

Buy now

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free demo NOW!

An e-commerce read can help you get the hang of the fast-paced industry by giving in-depth knowledge of website traffic conversion, and lead generation. If you’re not new in the industry and have earned quite well then also the above-mentioned books are going to help you by giving you a shot to achieve new boundaries. Also, we might have missed some of your best-book recommendations, but all the books on the list are carefully chosen and thoughtfully organized.