Understanding Minimum Order Quantity for E-commerce Businesses

To run a successful E-commerce business, having the right amount of inventory is crucial. While you need to meet the demand, you don’t want to hold onto stocks you can’t sell. 

But here’s the thing— sourcing and managing inventory aren’t that simple. As an E-commerce seller, you’d need to choose a supplier who doesn’t only sell at the right price but also allows you to order an optimal amount of units. 

There is a Minimum Order Quantity (MOQ) in the picture. Most manufacturers set a MOQ to make buyers like yourself to commit to buying enough to ensure they’re making a profit. 

But what is MOQ, and why do suppliers need to impose such constraints? What impact does MOQ have on your inventory, and how can you optimize your purchase orders with MOQs without risking your business? These are some of the questions we will answer in our blog. Read along! 

What is the Minimum Order Quantity?

Minimum Order Quantity (MOQ) is the minimum number of units suppliers want their buyers to purchase in a single order. MOQ is usually expressed as a minimum number of units, but suppliers sometimes set it for the order value. For example, a supplier, XYZ Ltd., may only accept an order valued at more than $10,000. 

The MOQ ensures a sufficient quantity of products to justify production or procurement costs. As a result, it reduces costs and streamlines production processes.

Manufacturers or suppliers typically use a minimum Order Quantity, but E-commerce merchants can also implement it when selling bulk orders to their retailers. 

Here are some examples of MOQ:

  • A Manufacturer’s MOQ maybe 10,000 units. It means a buyer like you must buy at least 10,000 units of inventory at a time. 
  • Likewise, a brand can have an MOQ requirement of wholesale or retail partnership where they must purchase a minimum of 1000 units or $1000 worth of product from you. 

In our next section, let’s try to understand why suppliers set Minimum Order Quantity constraints for buyers. 

Why do Suppliers Set a Minimum Order Quantity (MOQ)?

Suppliers, similar to any other business, face various costs and limitations. Ultimately, they must make some profit from each order to cover expenses such as transportation, storage, handling, and administrative costs. These overhead costs may only represent a small portion of the order’s total value, but smaller quantities can significantly reduce the profit margin.

Let’s look at the below scenarios to better understand the importance of MOQ: 

Why do suppliers set MOQs?

As you can see in the first case (case A), the supplier makes a handsome profit. However, in the second case (case B), where the order quantity is small, the supplier makes a lower profit. 

In the last case, where the supplier is selling individual units, they would make a loss on each transaction, making it the worst option possible.

Suppliers often set minimum order quantities to protect their margins, as selling products in small quantities is not financially viable for them. This simple example illustrates the reasoning behind this practice.

In our next section, let’s understand how MOQ impacts you as a buyer. 

Impact of Minimum Order Quantity (MOQ) on Inventory

A supplier’s MOQ, whether high or low, can significantly impact your business. For example, it will affect the inventory level you hold, the frequency at which you place the order, and the amount of working capital you tie up in the purchase order. 

Let’s take it a step further and understand how high MOQs and low MOQs affect your inventory and overall business. 

High MOQ

Suppliers with high MOQs require you to order a significant amount of inventory, which may involve longer lead times. As the stock would be larger, it would also take up more space in your warehouse and reserve a massive chunk of your working capital. Further, there’s also the risk of holding onto the stock for a long time and making it obsolete. 

However, there’s also a positive side to high MOQs. The administrative costs will be lower, as orders will need to be placed less often. Also, you’ll be able to buy more at lower prices, and the chances of running out of stock will also be low. 

Low MOQ

Ordering from a supplier with a low MOQ means there will be fewer products available. Depending on the customer demand, you may need to restock your inventory repeatedly which, in turn, may increase the administrative or shipping costs. As low MOQs mostly lead to small inventories, there’s always a risk of not having enough products in hand. In such cases, if there’s a sudden surge in demand, you might not be able to handle it, which can lead to a loss of revenue. 

But there’s also a silver line— low MOQ decreases the working capital investment. Further, this reduces the chances of your stock becoming obsolete over time. 

The table below shows the impact of high and low Minimum Order Quantity: 

Difference between High MOQs and Low MOQs

Benefits of MOQ for Buyers

Here are some of the benefits of MOQ for buyers 

Improved efficiency and reduced costs: When you purchase bulk orders, you can streamline your operations and reduce costs associated with ordering and receiving products. It includes reducing transportation costs and the time and resources needed to place and process orders.

Greater inventory control: Buying in bulk allows you to maintain an extensive inventory, which can help you avoid stock-outs and meet customer demand more effectively. It also allows you to take advantage of special deals or discounts that may not be available if you only purchase small quantities.

Lower risk of price fluctuations: By purchasing in bulk, you can lock in prices for an extended period, which can help reduce the risk of price fluctuations. Setting up MOQs with your suppliers can provide greater stability for your business and help you plan and budget more effectively.

Overall, purchasing in bulk can offer numerous benefits for buyers, including cost savings, improved relationships with suppliers, and greater efficiency and control. However, it is important to carefully consider your needs and negotiate with suppliers to ensure you get the best business deal.

Benefits of MOQ for Suppliers

Here are some of the benefits of setting a MOQ for suppliers or manufacturers.

Improved Cash Flow: When the suppliers set the MOQ, they take the total inventory cost into account, along with all the other expenses they had to make, before reaching the right profit level. With MOQs, they can streamline and better manage their cash flow.

Reduced Inventory Costs: Some manufacturers don’t have the warehouse space to hold finished products and usually start production only after receiving a MOQ purchase order from the buyer. This, in turn, keeps the stock out of their warehouse and reduces inventory and manufacturing costs. 

Increased Profit Margins: By setting up MOQs, suppliers can have better control over their profit margins. They will only take a purchase order when there is enough profit behind it. 

Types of MOQ

There are two types of MOQ— simple and complex, depending on the economic constraints associated with the orders. 

Simple MOQ: This is the most common type of MOQ offered by suppliers. A simple MOQ has a single restraint in order and can be set as a minimum spend or a minimum quantity ordered. For example, while buying from a watch manufacturer, you might have to order at least 200 items minimum or $1000 worth of supplies. 

Complex MOQ: As the name suggests, Complex MOQ is not that straightforward. Here instead of keeping a single restraint of number or spend amount like in simple MOQ, the supplier has two or more requirements to fulfill the order. 

For example, suppose you are ordering from a cloth manufacturer. In that case, you might have to purchase with additional restraints such as minimum order per colour, or type of fabric.

How to Calculate Minimum Order Quantity 

While there’s no direct formula to set the MOQ, there are four steps that can help you set the MOQ as per your business needs.

Step 1- Determine the Demand

As a merchant, it’s important to consider various factors, such as product type, competition, seasonality, and others, when forecasting demand for your inventory. This data can help you determine the appropriate quantity to order for your next purchase. Inventory forecasting is also important in ensuring that your supply matches the anticipated demand.

When placing an order with a manufacturer, you should consider the minimum order quantity required and compare it to your estimated sales volume. It’s also important to factor in the time it will take to get the inventory ready to ship, including lead times, freight transit times, and any potential delays with your third-party logistics provider.

To better manage demand, especially during volatile times, it’s helpful to stay in close communication with your supplier, maintain a sufficient safety stock, and review your sales forecasts on a regular basis to adjust production quantities as needed.

Step 2: Calculate the Break-even Point

To determine the MOQ, you need to consider your break-even point. It may start with the second transaction for D2C orders when you recover the customer acquisition costs and your customers make another purchase through your marketing efforts. 

For retail wholesalers, Consider offering volume discounts in exchange for a higher order value, but ensure that your profit margins are not too low. It is common for these discounts to be offered for larger quantities rather than charging a higher price for smaller quantities.

Step 3: Understand your Holding Costs

Holding costs are the costs incurred by storing inventory. These costs include storage fees, insurance, taxes, shrinkage, obsolescence, and more. The total cost of holding inventory will vary depending on the inventory size, the product storage type, and the storage facility itself.

Step 4: Now Decide your MOQ

Let’s assume you consistently have relatively high demand. Your retail partners buy on average 1000 units per order, and you need to sell at least 550 units per order to be profitable. Now, if your customers were willing to purchase 1000-unit orders in the past, you can set 1000 units as your MOQ or even get down to 550 and stay profitable.

Tips for Optimizing your MOQs

Here are some of the tips to optimize your minimum order quantity

Incentivize a Higher Spend on Order

Whether you’re in retail or wholesale, you need to set a MOQ for bulk orders to ensure that retailers pay a minimum amount in exchange for products. In addition, you can further incentivize MOQ purchases by offering bulk discounts to retailers.

Also, you can adjust prices to incentivize higher spending by setting MOQs based on volume or cost. For low-cost items, a higher MOQ is necessary to ensure profitability.

Conversely, a lower MOQ can be used for higher-cost items, as the items are already expensive. This strategy will help you make a profit no matter what quantity you sell. 

You can also apply this strategy to direct-to-consumer orders by requiring a minimum number of products to be purchased or by implementing a minimum spend threshold for free shipping. 

Get Rid of Slow-Moving SKUs

Many times, brands end up with too many SKUs, leading to unnecessary costs for storage and minimum order quantities for low-selling or unprofitable products. 

Keep a close eye on SKUs that are selling quickly and those that have been sitting in storage for a long time. Then, cut down on these slow-moving SKUs. Remember, it’s much easier and more cost-effective to manage fewer items. Reducing the number of SKUs can help streamline operations and improve efficiency.

Boost Inventory Turnover

By ordering a larger quantity of inventory, you will be motivated to sell your inventory more quickly in order to achieve a higher inventory turnover ratio. This does not necessarily mean that you should only rely on flash sales but rather explore other strategies to attract and retain customers. 

However, if you have not yet proven the success of your business model or product-market fit, it may be wiser to avoid ordering a large quantity of inventory, as it could result in a financial loss that cannot be recovered, as well as added warehousing costs.

Focus on Building the Relationship

By starting off on good terms with your suppliers and consistently maintaining a solid relationship, you can ultimately benefit from improved terms and greater flexibility. 

To achieve this, focus on selling your vision to the manufacturer and ensuring that your E-commerce business continues to thrive. Always treat them respectfully and view the relationship as a partnership rather than just a transaction.

If a manufacturer is unwilling to work with you, consider finding another partner to support your success. In today’s world, building and maintaining strong partnerships is more important than ever.

To Conclude

MOQ is a critical concept when it comes to ordering and stocking inventory. While there is no one size fits all number here, you’ll need to find the MOQ per your business needs. Finding the right MOQ will help you scale your business and keep it profitable. 

Now that you know what the minimum order quantity is, how to calculate MOQs, and how they impact your inventory and business profits, you are ready to start sourcing suppliers, negotiating MOQs, and building long-term partnerships.

In our upcoming articles, we will discuss more interesting topics. Stay tuned!

In the meantime, we would love to hear how you manage MOQs in your business. Let us know in the comments below. 

How Can ANS Commerce Help?

If you aren’t looking at managing your own fulfillment warehouse and are interested in outsourcing inventory storage and E-commerce fulfillment, we can help!

ANS Commerce provides end-to-end fulfillment and logistics services, including warehouse management, supply chain management, multi-category storage support, and return management. In addition, our Just-In-Time flexibility ensures your inventory is always on track. 
Schedule a free consulting session with our experts today to learn more about our warehouse management services.

E-commerce Product Photography: A Complete Guide

Are you an online business looking for ways to improve your product presentation? Look no further than this product photography blog! With the right tools and techniques, taking compelling product photos is well within your reach. Here, we share everything about E-commerce product photography – from different types of product photography, to where to look to hire a professional photographer, to tips and tricks to create stunning product photos! Read along. 

Different Types Of Product Photography 

Product photos are an essential part of any successful E-commerce store and can vary in style and purpose. Let’s explore the different types of product photography, from classic everyday shots to more creative and unique ones and how having a consistent look across your product pictures, or tastefully combining different styles can have a stronger visual impact.

Individual shots 

The individual shot is basically a shot of an individual item or product. Here, the photographer will typically try to capture the product in all its glory – from texture, colour and design to shape and size. Product shots can be really exciting for buyers when they’re trying to decide if they want to buy something or not! 

An excellent example is from BoAt in which they have shot the product on a grey background, giving it a clean and elegant look. 

Example of Individual shots in product photography

Credit: BoAt Website 

Group shots 

As the name suggests, a group photo displays a group of items, such as a set of books or clothes. By displaying different ranges and styles within one image, you’re showing buyers that there’s something for everyone in your product lineup!

Here we share an example of how Dermafique displays its different range of skin care products in a single group shot – from cleansing lotion to face serum. 

Example of group shots in product photography

 Credit: Dermafique Website

Lifestyle shots 

Lifestyle shots are a type of photography where products are featured in action with a model. This style allows businesses to tell their customers the story behind their products and show how they can be used in everyday life.

See how Farida Gupta – an online clothing brand uses lifestyle shots for the branding of its handcrafted men and women apparel.

Example of lifestyle shots

Credit: Farida Gupta Website 

Packaging shots  

Packaging shots are pictures of products in their branded packaging. These images give customers a taste of what to expect when they purchase the product. 

For example, Juicy Chemistry provides beautiful images of its products alongside its packaging boxes to give potential customers an idea of the overall look and feel. Packaging shots can be a powerful tool to showcase your product’s unique branding strategy and make it stand out from the competition.

Example of packaging shots

Credit: Juicy Chemistry Website 

Detailed shots 

Detailed shots are a form of photography that helps capture the tiny intricacies that might otherwise go unnoticed in traditional photography. These shots require specific lighting and camera settings, such as a macro lens, to magnify those details and make them more visible. 

For instance, see how Anita Dongre showcases her jewellery designs on a white background so that you can easily spot the vibrant hues and intricate patterns of each piece.

Example of detailed shots

Credit: Anita Dongre Website 

Essential Equipment for Product Photography

For product photography there are a few essential items you’ll need:

  1. Shooting Table – If you’re looking to capture the perfect shot of your product, you’ll need a sturdy surface. A shooting table provides a level, smooth surface and can be used in combination with different surfaces, backdrops and lights to create the perfect photograph. There are a variety of shooting tables available on various marketplaces.
  1. Camera – Professional cameras are great for product photography because they offer high-quality images with accurate colour reproduction. However, you don’t need the most expensive camera out there; any good DSLR will do the job just fine. Furthermore, if you have a good smartphone like an iPhone, then also you are good to go.
  1. Pro Tripod or stand – A professional tripod ensures your photos stay steady and give you the perfect shot. You can use different types of tripods for different purposes, such as light stands and ball heads that let you adjust the camera angle easily if needed.
  1. Lighting equipment (reflectors, diffusers, etc.) – A good light setup can really make or break an image. A simple white background will give your images a natural look, but if you want to add extra drama or impact you’ll need to invest in more specialized lighting equipment such as reflectors, diffusers, etc.
  1. Backgrounds, backdrops, and props – You can use backdrops such as light tents. A light tent, also known as a lightbox, is an inexpensive backdrop that photographers can use to take stunning and professional images. 

Process To Take Professional Photos 

Set up your table 

Once you have gathered all the equipment, set up your table or lightbox to create the perfect shooting area! If you have a shooting table, make sure you choose a white background for better product photos. Ensure that you are close to the window so that shadows don’t invade your frame. A tip is to turn off all other lights as they might ruin the delicate balance of natural light entering through your window.

When you’ve chosen a spot, rotate the set around for different styles–try a 90-degree angle or go for 45. Either way, releasing the power of light is sure to bring striking results and provide you with stunning shots.

How to set up a table for product photography

Adjust your camera 

As mentioned earlier, having a professional camera is critical to successful photography. If you have a DSLR, here we share some suggested camera settings: 

  1. First, adjust the white balance of your camera. You can either set it to auto or to the same Kelvin temperature as that of your studio lighting
  2. Then, depending on what kind of photo you’re taking, choose either a wide or small aperture to capture just the right depth of field
  3. Turn off your flash as you should have already adjusted for either natural or artificial light in advance
  4. Set your camera to use all available pixels so it can create an image with unrivalled quality – select both Large size and Superfine quality settings before getting ready to click away
  5. Set your ISO to 100 for maximum clarity and minimal noise. The ISO of your camera is like the sensitivity sensor – if you crank it high, you get an eye-watering amount of grain in your shots and when you keep it low, you get clean, professional imagery
  6. Lastly, check the exposure settings. If your camera has an exposure compensation dial, go ahead and give it +1 or +1½ for the perfect shot. But if all you have is running man photos to select from, go with ‘Sunset’ – that should do the trick!
Important parts of DSLR camera

Frame your product correctly

Capturing your product at the perfect angle and in the best light can take some time. Make sure your product is perfectly presented by arranging it front and centre on a sturdy surface like a table or lightbox. If it’s an item with labels or intricate design, you may need to make slight adjustments until everything looks just right.

Adjust your lighting 

For quality product photos, good lighting is absolutely essential! Whether you choose natural or artificial illumination, carefully modulating both its strength and direction ensures that you capture stunning images with minimal editing required afterwards. 

If you’re shooting a sunny-day lifestyle photoshoot, take advantage of the natural light that Nature offers! The sun at its peak is when you can get really beautiful, optimal light that’ll make your model or product shine like never before. 

If you desire to shoot during random times of the day, artificial light could be the ideal solution for your needs. Utilizing reflector cards or diffusers that help fill in the shadows could give you perfect shots. 

Click and evaluate 

Now, put your product photography skills to the test! Make sure you get a variety of shots by taking pictures from different distances, angles, and positions. Remember that practice makes perfect—you might need a few tries before you’re really satisfied with your results. Once you’ve taken as many photos as needed, upload them to your computer so that you can view them in full quality. You can use Adobe Lightroom or a similar program if necessary for organizing and refining the images

Use software and editing tools if needed – 

As the last step in your product photography process, use some sort of editing tools such as Adobe Photoshop, Pixlr, or Canva to turn those average shots into images that will exude professionalism. 

With editing or retouching, you can ensure all product images across your website have consistent quality and positioning. You can do colour corrections, remove unwanted objects, and lighting adjustments easily and in no time with this editing software. 

Optimize images for website/online store  

Time is paramount, and every second counts for shoppers who don’t have the patience to wait for a site that won’t load quickly. That’s why it’s essential to optimize images so they look great, but also ensure page loading times are speedy. Big images might look stunning – but can really slow down your website loading time and impact the site SEO (Search Engine Optimization).

Also, make sure all your product photos are clearly labelled with relevant metadata and keywords as it helps in improving search visibility!

When To Consider Hiring a Professional Photographer?

Investing in professional product photography could be a game-changer for your business! Not only will the high-quality photos boost your appeal and professionalism, but they’ll also amplify your marketing potential. Here, we share some reasons for hiring a professional photographer: 

Get professional quality images 

Most companies don’t have access to the best equipment and software, which are typically in the hands of experienced professionals. A talented photographer with top-notch equipment is a guaranteed formula for spectacular product photos that will surely wow visitors to your website.

Consistency matters 

With a professional product photographer on your side, they will ensure you get stunning results every single time. Working in unity with you to create a unified brand look across images; the same backgrounds, colours and logo use – which ultimately leads to consistency in branding! You’ll know that no matter what photos are produced, the quality will always be top-notch.

Maximize ROI

You can maximize your return on investment with professional photographers. By investing in quality product shots to create an original portfolio, you can stand out from the crowd and last longer over time. Professional photographers ensure that your photos look as good as they should – so you can get maximum return from every penny spent on your marketing campaigns!

Where To Look For To Hire a Professional Photographer?

Finding an expert photographer within our budget is no easy task. Here are some amazing product photography services that can help you in your search for the right photographer: 

  1. Picnara – This site will help you find the perfect professional product photographer, providing an overview of their past assignments, their portfolio, skills, the cities they are available to serve in and even the languages they speak. You can call or WhatsApp them directly via the contact number given on the site. 
  1. Creative pool – You just need to enter “product photography/photographer” in the search bar on the homepage and it will show profiles of different photographers with some personal information about them, their experience in different sectors, their clients, along with their location and languages were known. 
  1. Upwork – Upwork is a great option for finding expert product photographers. The website displays its extensive listing of talented individuals with ratings, the number of hires and a portfolio to show off each person’s unique style. 

A Few More Tips For Photographing Products Successfully

  1. Write great product descriptions – Product photography shouldn’t be the only thing your customers see when they browse through your product page! Great descriptions can help to draw in potential buyers and entice them to check out more details about the product
  2. Utilize natural lighting whenever possible – It makes the photos authentic and warm 
  3. Experiment with different backgrounds – Adding texture or pattern to an empty background can add depth and quality to your photos 
  4. Test different camera settings to get the best image quality – Altering the angle of light, placement of lamps or reflectors, or changing the white balance on your camera can all produce different results in how your photo looks

Get As Creative As You Want! 

That is everything about product photography! 

Achieving remarkable product photos isn’t something that happens overnight – it’s part of an ongoing process, and you may need to experiment a bit until you get the perfect shot! 

Good photos are a critical part of your overall creative strategy. Whether it is an Instagram post or conversion focussed social ads – you need beautiful product photos everywhere. 

Want to know what kind of creative strategy will give you the best ROAS? We can help. Get a free performance marketing strategy session with our experts and get actionable insights to scale your E-commerce business.

About ANS Commerce 

A Flipkart group company, ANS Commerce, is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands! 

From creating your online store, running profitable performance marketing campaigns, managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth!

Top 5 Sales Channels & Their Benefits in E-commerce Business

The E-commerce sector is expanding at a fast pace due to advancing technology and shifting customer tastes. People today are making new purchasing choices with smartphone applications, shopping websites, social media platforms and marketplaces. This is why diversifying your sales channels is essential if you want to pour sales immediately into your bucket.

Initially, new businesses might want to concentrate on a single sales channel but businesses that connect with consumers where they already spend their time are the most successful ones. So organizing a multi-sales channel plan and making a presence on various platforms can help you reach a large audience and boost sales instantly.

However, don’t hop on every sales channel that you come across. Not every platform is meant for the sales of your product. You should select the sales channels that best represent your brand and match your company’s enterprise. The most prominent sales channels are given to help you choose the ones that can meet your requirement well.  

5 Important Sales Channels for your Business 

Marketplaces

The use of marketplaces is a common choice for both consumers and sellers. Brands can post their items on these platforms, take care of the logistics, or let the market handle them. However, sellers must pay fees, which reduces their sales profitability.

Although most customers who use marketplaces are searching for a great deal rather than brand loyalty, they remain a significant entry point for customers. Selling on marketplaces can therefore be a beneficial addition to your sales channel plan if done sparingly.

Social Media

In spite of the fact that marketplaces facilitate huge sales, social networks are seeing a significant increase. They enable marketers to sell to their followers directly without having to go through another platform in the middle. Several social media firms have already launched integrated e-commerce channels to increase their product sales. Users can instantly view the price, and place their order for the desired goods by clicking on a picture or video.

These choices are already accessible on well-known social media platforms like Facebook, Instagram, and Pinterest. 

Own Website

You won’t have to worry about market constraints, costs, or rules if you run your online store. Your e-commerce store is one of the greatest sales channels accessible. However, investing in it could take more e-commerce resources but the long-term rewards outweigh them. Moreover, the brand involvement makes it easier for the customers to access, rely and purchase the products from the site. 

Product Comparison Site

An increasing number of products and their variety in different brands make it difficult for customers to select the one that is suitable for them. So, they dig for details on product comparison sites to get a clear idea of the desired product. The sites like Shopzilla and PriceRunner help customers get complete knowledge and also make fine choices on the product. However, these sites also play a huge role in increasing the sales of the brands as well. The distinction and benefit of this kind of channel are that the comparator connects the product directly to the pages of your website rather than acting as a middleman or as a salesperson.

Retail

When we talk about retail the first thing that comes to mind is the store. Retail is not limited to just a store but includes outlets such as pop-up shops, artisan fairs, farmer’s market booths, or even a shelf in a neighbour’s shop. Retail is a fantastic method to get your goods out there, whether you manage the store independently or whether the store owner supports your business as a distributor. The biggest benefit is that you get to interact personally with your consumers and receive real-time feedback.

Quick Tip – With multiple sales channels managing inventory and fulfillment can be a hassle. Prefer taking the help of a third party in such a case. 

Benefits of Using Multiple Sales Channels

Provides Buying Flexibility

It provides an omni-channel experience to the customers allowing them to purchase the product in many ways. Customers get more alternatives to choose how and when to buy if you make it simple for them to access your goods in many ways, such as through an Instagram post or a smartphone application.

Generates More Revenue

The more channels you open, the more probable it is that new customers will find your stuff. Thus, making a presence on new sales channels can result in more opportunities to expand your business and diversify the sources of your revenue. 

Drives Quality Traffic

The main objective of every e-commerce company is to focus visitors on the online store since this is the most lucrative source of income. By establishing connected sales channels, you can bring in more visitors to your website who are more likely to suit the buyer’s profile you are seeking.

Improves Customer Experience

You’ll not only attract new customers, but you’ll also give your current customers more options for purchasing your goods, thus enhancing their experience. Customers prefer having alternatives and flexibility when making purchases, and multichannel selling enables you to give them both.

Highly Cost Effective

Investing in an online store and selling through multiple sales channels is still less expensive than opening a physical store with several branches around the country. The Internet makes it more affordable and simple to expand a business globally in a world that is becoming more and more digitally interconnected.

How can ANS Commerce Help?

ANS Commerce is a leading e-commerce enabler that helps businesses create an online presence with an integration-ready proprietary brandstore service- Kartify. We are a team of experienced professionals that provide everything e-commerce to our clients and partners. Our highly customized and tailored services help brands connect with their consumers and increase sales with solutions like performance marketing, marketplace management, and warehouse and fulfillment. Once you are connected to our experts you do not have to worry about anything. Whether you are lacking resources, technology or operational front, we will handle everything for you. So request your DEMO now and enjoy stress-free growth in your business.

How Porter’s Five Forces Help in E-commerce Business Analysis?

Porter’s Five Forces

Porter’s Five Forces analysis is a framework for assessing the level of competition within a certain industry. This model is useful for evaluating an industry’s weaknesses and strengths by identifying and analyzing five competitive forces that shape every industry.

According to this framework, competitiveness does not come solely from competitors. Instead, the state of competition in a given industry is determined by five fundamental forces:

  1. Competitive rivalry
  2. Threat of new entrants
  3. Bargaining power of customer
  4. Bargaining power of supplier
  5. Threat of substitute products

Understanding Porter’s Five Forces and how they apply to a particular industry can help a brand adjust its business strategy accordingly. For example, you could take full advantage of a strong market position or strengthen a weak one, all while avoiding future mistakes.

SWOT Analysis Vs. Porter’s Five Forces

Both Porter’s five forces and SWOT analysis are analytical techniques used by brands to make strategic business decisions. 

Although both of these models define a brand’s position in the market, the key difference is that the five forces model focuses on external factors, whereas SWOT analysis is more focused on the internal conditions of the organization.

Quick Tip – When taken in conjunction with a SWOT analysis, Porter’s Five Forces can help you understand where your brand or business fits into the industry landscape.  

To read further about how to conduct a SWOT Analysis you can read this article

Understanding Porter’s Five Forces

Competitive Rivalry

The number of competitors and their ability to undercut a brand comes under the first of the five forces. Higher the competition in an industry, the lesser the power of the brand. If a brand’s competition offers better deals or lower product prices, suppliers and buyers seek them out.

Conversely, when the competition is low in an industry, a brand has more power to charge higher prices and set the terms of deals to increase sales and profits.

For example, In the e-commerce industry, competition among major players is very high, as there is no switching cost for customers. The players are constantly competing on the basis of price and factors that influence buyers’ choices such as quick delivery, discounts, and offers, variety, customer service, and much more. 

The Threat of New Entrants

It is not only existing rivals that pose a threat to firms in an industry; the possibility of new entries in the industry also affects competition. The less time and money a brand’s competitor takes to enter the market and become viable, the more vulnerable an established brand’s position becomes. 

The severity of this threat is determined by the entry barriers into a particular industry. The greater these barriers to entry, the lower the threat for existing players.

For example, The threat of new entrants in the e-commerce industry is high, as there is very little cost involved in setting up an e-commerce website.

Bargaining Power of Customers

The ability of customers to drive prices down or their level of bargaining power is one of the five forces. Customers have a lot of power when there aren’t many of them and they have a multitude of choices to buy from. Moreover, switching from one company to another should be easy for them.

However, buying power is low when customers purchase products in small amounts, act independently and when the seller’s product is very different from its competitors.

For example, the Bargaining power of customers is very high as there are many players in the market with similar products and there is no switching cost. Buyers prefer the brand that offers the best price among other factors such as product quality and delivery time.

Bargaining Power of Suppliers

This force examines how much power and control a brand’s supplier has over the ability to raise prices or lower the quality of purchased goods or services, which in turn would lower an industry’s profitability potential.

The important factors that determine supplier power are the availability of substitute suppliers and the concentration of suppliers. When a company has a large number of suppliers, it is in a better position.

For example, the bargaining power of suppliers is low as there are many suppliers in the market, and therefore the e-commerce brands have the power to choose their suppliers.

The Threat of Substitute Products or Services

The Threat of Substitutes formulates the fifth and final force. This force investigates how easy it is for customers to switch from a brand’s product or service to another. 

It looks at the number of competitors, how their prices and quality compare to the business under consideration, and how much profit those competitors make, in order to see if they can cut costs even further. Switching costs, both immediate and long-term, as well as consumers’ willingness to change, inform the threat of substitutes.

For example, the threat of substitutes is very high as there are a lot of sellers with similar products and services, and there is no switching cost for customers.

It is not mandatory for e-commerce brands to conduct a Porter Five Forces analysis, but it is clear that it aids in the future of the business. It will point your business team in the right direction by minimizing threats and weaknesses while maximizing strengths.

How Can ANS Commerce Help You?

When it comes to running an e-commerce business, there are multiple obstacles to overcome. At ANS Commerce, we provide full-stack e-commerce solutions to our clients so that they can focus on their brand and product rather than worrying about the challenges in the industry.

To connect with our team of professionals, you can request your free DEMO today. 

Key Takeaways

  • Porter’s Five Forces is a framework for analyzing the competitive environment of a brand in a specific industry
  • A brand’s profitability is influenced by the number and power of its competitive rivals, potential new market entrants, suppliers, customers, and substitute products
  • To gain a competitive advantage, a Five Forces analysis can be used to guide business strategy

Complete Guide for Conducting the SWOT Analysis for your E-commerce Business

With the e-commerce industry flourishing, competition has also become fierce. The external contingencies are also increasing day by day. This has made it mandatory for brands to analyze themselves by conducting a SWOT analysis and find out where they stand. 

The need of the hour is to have a SWOT analysis for your e-commerce business. Not only will this let you analyze the internal factors, but also helps you learn about upcoming opportunities and threats. 

Basics of SWOT Analysis


The goal of the SWOT analysis is to make the best use of the business strengths and look out for the upcoming opportunities to utilize them to their full potential. But at the same time, it becomes important to keep in mind the weaknesses of the business while taking the best measures to mitigate the upcoming threats.

Strengths

To find out your strengths, you need to ask yourself certain questions – 

  • What makes your e-commerce business unique? Do you sell niche products that are not easily available in your target location?
  • Do you offer comparison shopping on your brandstore?
  • Do you provide your customers with product recommendations?

Weaknesses

There are examples of certain challenges that every e-commerce business faces, such as – 

  • No immediate gratification because of the long transit period
  • Perishable products are quite expensive to ship
  • Unwillingness to pay online due to security and fraud concerns

Businesses need to take these concerns seriously while conducting a SWOT analysis and figure out ways to tackle these weaknesses. 

Opportunities

E-commerce is quite dynamic, new technologies and features offer a seamless shopping experience, resulting in higher sales volume. Some examples of how brands can use technology to their advantage – 

  • Advancement in shopping cart technology provides a customer-friendly shopping experience 
  • Companies can now leverage Big Data analytics to understand customer behavior and preferences 
  • Social media marketing is an inexpensive way to create brand awareness

Threats

Always be on the lookout for changes in the industry that might affect your business growth, such as – 

  • Change in the privacy policy
  • Low barriers to entry can result in new competitors
  • Price wars with big e-commerce companies 

Try to attract non-price-sensitive customers by offering value-added services like free delivery, customer service, loyalty programs, and more. 

SWOT Analysis | What steps should you take if you are an e-commerce company?

Do a comprehensive research

 

Before you begin with SWOT analysis, you must research well to understand your industry, market, and business. It’s very crucial to research before you make any move. You need to collect data, interpret objective and subjective research. For instance, to check why your brand store’s traffic is not increasing, you should pay attention to unique visitors, traffic trends, and page views of your website.

Begin with the external factors

Opportunities and threats are the external factors in SWOT analysis. It’s always best to start by analyzing and evaluating them. For instance, If you are looking further to offer better experience and quality, you must keep in mind the external opportunities (it could be a new fashion trend, benefiting government policy, new technology) and leverage them. On the other hand, you must never forget the future contingencies that are threats and do your best to contain them. It’s always in your control to make the best use of strengths and mitigate weaknesses.

Let’s take an example to understand it better; you did a SWOT analysis and you learned that there is an upcoming threat. You made a quick backup plan to tackle the situation and did not have to bear any loss. But on the other hand, if there was no SWOT analysis you would not have known which threat is on the way to harm your business. That is why we recommend you to start with external factors as they are the ones that affect your business either adversely or positively.

Write your SWOT based on real facts

After the research part, you are ready to create your SWOT analysis. The most prominent goal of SWOT analysis is to give you a realistic view of your business. The first key point is to think about where your business stands in the current scenario. While you are writing down your SWOT, just write the facts based on the actual capabilities of your business. Remember, it’s not an advertisement, where you are listing the best points and ignoring all the negative aspects, but you are giving a realistic picture to yourself about your company by listing the strengths and weaknesses accurately. The other key point is to think about where your business stands in the current scenario, this could be incredibly useful while developing strategies.

Quick tip: Do not let your SWOT analysis look like a monotonous novel, keep it brief. Avoid complex sentences or words to avoid overthinking. You can also hire a third party to create a professional SWOT report. Request your free DEMO now!

Convert your strengths and weakness into opportunities

Your business strengths are only useful if you could benefit from them. For that, you must transform your strengths into opportunities. You can use the method of – matching and converting. It enables you to match the strength and weaknesses with opportunities and threats and convert them into opportunities or mitigate them.

Here’s how – 

  • Strengths – Opportunities

Leverage your internal strengths to take advantage of opportunities

  • Strengths – Threats

Use your strengths to minimize the threats

  • Weakness – Opportunities 

Reduce weaknesses by leveraging opportunities

Quick tip: You can discuss with your team to identify the weakness and strengths of your business, by carefully examining the points you can get clarity if weaknesses and strengths could be converted into opportunities or not. 

Understand the market trends

How much is the demand for your products? Will the demand for your products rise in the coming future? Are you keeping any stones unturned to increase the demand for your products?

All these above questions are quite simple, but at times it gets very hard to find answers to them. Well here are some tips to uncomplicate things for you:

  • Understand the market trends that could increase or decrease your demand( for instance, a trend of wearing multicolored outfits while you only planned to deal with light colors)
  • Calculate the current demand and projecting the future 
  • Analyze the competition that could affect your market share, for instance, a new brand started to offer services at a very low cost which was your strength, it will affect your demand adversely)

Want to move your business online? Read this article to learn how to transition from offline to the online store.

How can ANS Commerce help you?

E-commerce businesses face a lot of challenges while managing their daily operations. At ANS Commerce, we offer full-stack e-commerce solutions to our clients so that they can leave ‘all-things-e-commerce’ to us and focus on their brand and product.

You can also avail free marketing audits conducted by our marketing experts to provide a quick evaluation of your brand’s growth and performance perfection. From gauging compelling techniques to compiling a list of strategies to optimizing ROAS, this marketing audit will offer a target-oriented view of your business and compare its performance with the competitors. 

Book your free Marketing Audit today!

It is not mandatory to have a SWOT analysis for e-commerce brands, but it is obvious that it works amazingly in pushing the business towards success. It will show your business team the right direction to move by mitigating your threats and weaknesses and making the best use of your strengths and opportunities.

How A/B Testing can help you in upgrading your business?

Do you know which approach is the best to make your customers happy? Well, this is a question that every marketer gets confused about. The most common dilemma that businesses face these days is they think they understand customers. However, customer behavior is quite unpredictable. You just can’t afford to rely upon gut feeling or intuition as customers’ purchasing habits are very dynamic in this era of online shopping. Well, we have an amazing solution for you that is to conduct A/B testing. 

A/B testing is a statistical way to compare the two versions such as A and B to know which versions go better for you.

A/B Testing Process

Here’s an A/B testing framework you can use to start running tests –

  • Collect data to find out where you need to improve. Start with areas attracting high volume on your website, it will enable you to gather data faster. Look for pages with low conversion or high abandonment rates
  • Identify and set objectives to find out whether or not the new variations are performing better than the original version
  • After identifying your objective, start generating A/B testing ideas and hypotheses for why you think they will perform better than the current version. Prioritize them in terms of expected impact and level of difficulty in implementation
  • Use an A/B testing software to make desired changes in an element of your website experience. It could be anything from changing the color of a button to hiding the navigation elements
  • Run experiments and wait for your visitors to participate. They will be randomly assigned to either the control or variation version of the website. Their response to each experience is measured and compared to determine how each performed
  • Start analyzing the results after the experiment is over. You’ll find out how the two visions of your page performed and whether or not there is a statistically significant difference
Quick Tip – Running a successful A/B test requires years of experience and skill, it’s quite normal to feel overwhelmed by the extensive steps involved in the experiment. At ANS Commerce, we provide our clients with complete performance marketing services and take care of all the marketing planning and campaigns for them. Request your free DEMO today!

Benefits of A/B Testing

Boost Your ROI

A/B testing can assist you in analyzing the website visitor and customer behavior before investing in major decisions. It can assist you in avoiding unwanted risks by helping you focus your efforts and resources for maximum efficiency. Ultimately increasing your ROI, conversions, long-term customer loyalty, and other relevant metrics. 

Quick tip: You must know of every single point that took you to success, we recommend you to always take an independent variable first and measure its performance.

Prevent Cart Abandonment

The final goal of every website is to sell goods and services. However, getting visitors to follow through with checkout after clicking the add to cart button is not an easy task because usually, potential customers abandon their carts before paying. A/B testing can assist businesses in finding the optimal combination of tweaks to the order pages that will motivate the users to finish the purchase. 

The customer journey between checkout and entering a delivery address is the best place to implement the A/B testing. 

Want to know about constructive Website designing tips? Just CLICK HERE

Lower Bounce Rate

It hurts when a visitor just vanishes from the website in a few seconds. A/B testing is an easy way to determine the best combination of elements that will make the visitors stay on your website for longer. The more time they spend on your website, the more chances of them discovering something of value, resulting in conversion.

Want to know some amazing tips to fix your brandstore speed? CLICK HERE

Quick tip: You must experiment while creating a new page on web design, write fresh titles while testing the variations to boost conversions.

Improved User Engagement 

Elements of a website that can be A/B tested include the headline, images, call-to-action (CTA) forms and language, layouts, fonts, and more. Testing one change at a time helps in finding out which influenced user behavior and which did not. Implementing the winner variation will improve the user experience, resulting in overall success. 

Quick tip: If you are facing problems with tracking your website, ANS Commerce is here for you. We provide an in-house tool for marketing automation and detailed analysis to enhance your CTA. Request your free DEMO now!

How Can We Help You?

Well, now you know how incredibly A/B testing works in optimizing your business. But are you worried about how you will implement it? Well, no worries we are here to help you as ANS Commerce provides the best assistance when it comes to A/B testing. As it has special features like:

  • Experiments different audience sets: It experiments with different audience sets to analyze the best approach for the brand
  • Segmenting custom audience: It segments the custom audience into the basis of behavior on the website to know what works best for them
  • Tech & Product: ANS helps you in optimizing the load time of the website, one-page checkout for faster transactions, a data layer for better tracking, and a lot more features

Go ahead and request your free DEMO now!

We all know how dynamic e-commerce businesses are these days which is even more of a big alert for the companies who make certain decisions on gut feeling or intuition. That’s the reason  A/B testing is imperative and the most useful tool these days to drive your e-business growth. A lot of companies in the world have achieved a lot more than their goals by A/B testing and your business could be the next! What are you still thinking? Implement A/B testing now!

5 Easy Ways to Protect your E-commerce Store from Security Breach!

The pandemic has forever changed the behavior of people towards online shopping. Social distancing lets a lot of people shift towards online shopping. This also led to an increase in online transactions. Well, that’s good news for every online retailer. But, if we take a look at the other side, cybercriminals are getting wiser day by day, taking the advantage of the situation. 

The constant game of dog and thief is prevalent since digital technology has been introduced. We need innovative techniques to protect our e-business from cyberattacks.

It is already high time for you to defend your business by implementing the latest security systems. For your assistance, we have listed various steps by means you can safeguard your store from any type of security threats.

What is a Security Breach?

“A security breach occurs when a hacker is able to bypass all the protected security mechanisms and access the data without authorization.”

5 Easy Ways to Protect your E-commerce Store from Security Breach!

Let’s make data security and enforcement of data control your priority by implementing these 5 ways in your security system now!

1. Use a secure connection for check-out

Some marketers are still living in the misconception that if they use an HTTP protocol, their data is safe and secure. Do you think is it still safe if your user information is transferred directly to the server? It is obviously not, well the HTTP protocol does the same and the reason is it doesn’t have encryption. Hackers could easily use confidential information like ATM pins and bank account details.

Well, we suggest you use HTTPS Protocol as it encrypts the data sent between browser & server and has SSL (Secure Socket Layer). It doesn’t only secure your customers’ data from all ends but even protects business-critical information like intellectual property and employee data.

Do you want to set up a secure brandstore? Explore our in-depth guide on moving from offline to the online store here!

2. Reduce storing customers’ confidential Data

The first thing businesses try to do after spotting a new visitor on their brandstore is getting their hands on his/her data. However, if your website gets compromised your customers have to pay that price as it will open the doors for hackers to steal their information. Well, it’s a very wise decision not to store crucial information like bank or credit card details. In the short run, your customers will face a little problem in checking out as their cards are not saved. However, in the long run, it will save you from a lot of legal penalties.

Quick tip: You can encourage your customers to use other payment gateways that do not involve storing information for making transactions.

3. Maintain PCI compliance 

If for some reason you’ve to store customer data then we advise you to follow PCI compliances. It is a quick and simple way to check a long list of measures that need to be taken to ensure and safeguard your customers’ transactions. If you choose to miss this vital step your e-business might have to endure severe pain as it will take a lot more resources, funds, and time to rectify the data breach.

4. Conduct regular audits 

Conduct regular audits to check your security measures. External audits are an easy way to systematically review where your business currently stands with its data, network, and device security. It also assists in finding out if there are any potential security issues and how to tackle them before any damaging security breaches occur.

Quick tip: Don’t know how to conduct regular audits to ensure the security of your brandstore? Kartify ensures regular security audits, making it incredibly easy for you to manage your business operations. Request your free DEMO now!

5. Update your backend software

Is your website updated? When was the last time you updated your backend software? Your business could easily be the next target of a security breach. Updating the website regularly will act as a strong shield and will prevent cybercriminals from accessing your systems. 

Quick tip: After installing the latest version of software you are using, don’t forget to install a good ransomware blocker as it keeps your system safe from any illegitimate sources.


How can we assist you?

Are you confused about how you can safeguard your customers’ data? Well, we got you covered as your security of data and systems is paramount for us. Kartify – our brandstore tech will solve all your security related issues with the following features:

  • Regular Security audits with VA/PT; ISO / IEC 27001:2013 (WIP)
  • Cloud Armor & regular back-up & version control; data encryption
  • Proper access control for dev, deployment

What are you still waiting for? Request your free DEMO now.

In 2021, when cyber criminals are finding new vulnerabilities to exploit, it’s the need of the hour to implement these techniques into your e-business and protect your e-commerce platform from upcoming costly attacks.  

Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model

platform

The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

product prices

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media

media

Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources. 

Binge – Read 5 Ultimate E-Commerce Books To Unleash The Entrepreneur In You!

With a surge in the e-commerce industry, a lot of new players have come up in the market to gain momentum. While some of them fail to achieve new horizons, many have been doing quite well in their own niche. And we on the other side, having read tons of success stories, often get inspired and motivated to earn the same level of fame and triumph. 

Reading a few blogs, and case studies, or watching a few documentaries is a great way to gain motivation. But dedication and sincerity come along with a good book that offers in-depth knowledge of trade and business you’re passionate about.

From learning the ‘technicalities’ of e-commerce to knowing about ‘how to develop strategies to boost online sales’, a good business guide book will enhance your overall knowledge in the world of online entrepreneurship and e-commerce. Here we are presenting you with a list of 5 epic books to help you kick-start your career in the landscape of e-commerce!

Snag these 5 best books to get the knack of e-commerce

1. Boost E-Commerce Sales and Make More Money by Alex Harris

Whether you are a budding entrepreneur or have an established enterprise, this book delivers everything from e-commerce sales to online marketing. With a specific focus on lead generation and conversion, you will be astounded to learn 300 actionable tips that the book offers you. Starts off with website marketing advice, you will explore some out of the box methods that can help you drive sales and scale your business.

“Give away something for free. People want to say yes to people that have done something for them. So giving away something for free will help influence people to purchase from you later down the road.”

― Alex Harris

Buy now

Quick tip: If you’re just starting with e-commerce and don’t know what you should consider before starting an e-commerce business then you must check out some essential considerations to keep in mind while choosing an e-commerce platform.

2. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Not everyone has plenty of money to start a business. With the inception of e-commerce, the myth of having a huge amount of capital is blown away. As the name suggests, the book put a specific emphasis on the journey of Jeff Bezos and how he created Amazon from a bookstore to an everything store. This book unravels the path to success with a detailed biography of him, including some hacks to start your e-commerce business from scratch. 

“Most companies are not those things. They are focused on the competitor, rather than the customer.”

― Brad Stone

Buy now

3. The Complete E-Commerce Book by Janice Reynolds

Giving the headstart from beginners’ level to advanced level, this book gives you in-depth insights about how to design, develop, run, and manage your own e-commerce business. The book opens the gateway to starting an e-commerce business with just an internet connection and very little capital. Along with that, you will also explore many hidden rules and principles in the world of online business through this book.

Buy now

Quick tip: Check here to get the 12 incredible tips to reduce the phenomenon of cart abandonment and learn strategies to re-target your customers.

4. Convert by Ben Hunt

As the name suggests, this book is organized around the elements of how to convert your prospects into actual customers. Obtained from Ben Hunt’s personal experience, you will understand the aspects of website designing along with learning the basics of UI/UX and navigation shortcuts. The book explores the detailed principles of classic optimization strategies, appropriate analysis, including product page copies, and marketing content.

“So web design does not start with graphics. It starts with understanding the challenge. Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs them to do?”

― Ben Hunt

Buy now

5.  Get Rich Click by Marc Ostrofsky

Having featured a detailed guide to earning money via the internet, the book delivers all the important how-to-dos in the world of online marketing. From letting you discover the path of a social media platform to learning the tips to earn money via it, the book has it all when it comes to boosting your online sales.

“If you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten!”

― Marc Ostrofsky

Buy now

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free demo NOW!

An e-commerce read can help you get the hang of the fast-paced industry by giving in-depth knowledge of website traffic conversion, and lead generation. If you’re not new in the industry and have earned quite well then also the above-mentioned books are going to help you by giving you a shot to achieve new boundaries. Also, we might have missed some of your best-book recommendations, but all the books on the list are carefully chosen and thoughtfully organized.

This Diwali, Be The Light For Small And Local Businesses! Here’s How And Why

Diwali isn’t a festival of a day or two ─ it’s the celebration of one whole week. The festival of lights begins with loads of shopping for both family and friends, leaving us to the dilemma about ‘what to purchase’ ─ most importantly ─ ‘where to purchase from?’

Whether you purchase from a swanky foreign brand or a local store, it doesn’t matter as long as you get the best quality with a top-notch finish. But it matters to the community and nation’s economy, foremostly, to our small and marginal workers. Small businesses always strive to showcase their brand’s individuality in their offerings by amalgamating flavors of our rich heritage.

“Small businesses strive to give their customers optimum quality with top-notch services because each customer is important to them.”

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture.

With a surge in e-commerce, many of the local businesses are coming out of their comfort zone ─ brick and mortar stores ­ ─ to offer us their services and products. Thus, it’s our responsibility to give them a hand to withstand complex market competition.

Why should you support small businesses?

There are not just one or two reasons to support a small business, but a long bunch of aspects! Let’s delve deeper and learn about ‘why is it important to support these local and small businesses’.

1. You can help generating significant employment

A business when operated gives a number of people a reason to earn a basic livelihood for better survival and existence. It’s not uncommon that these days finding a job has become strenuous. And with the tight structure in the economy, it’s quite difficult for businesses to pay their employee’s salaries and wages. By supporting a local business, you’re not just lighting up their homes with happiness but bestowing a smile to hundreds of workers who are tied up with them.

2. They bring out individuality and persona to the world of transactions

In the world of numbers, where everybody is running after success, there are some businesses that are striving to bring out the persona and individuality through their production. With traditional methods of production, small businesses don’t just focus on numbers. Their production reflects a sense of originality and character as they produce well with a unique thought in mind.

“Local businesses do what fascinate their unique mind, which is why their products are a reflection of their honesty.”

3. They offer you a unique range of products

Have you ever been in love with hand felted and embroidered carpet? Does it make you feel connected with your roots? Well, fusing traditional ideas with contemporary fashion is what you will always find in the collection of small businesses. So what could be a better occasion than this Diwali when you can get your hands on the original elegance and give a smile to both these businesses and your loved ones?

4. They produce goods without causing any harm to the community

Indulged in sustainable ways, not only do these small businesses provide employment but their methods are also safe and cruelty-free. They create methods with consideration to save both humankind and the ecosystem without leaving a dirty footprint. The unconventional practices include; careful usage of natural resources, increasing the recycling of products, and choosing renewable sources of energy.

“Supporting small businesses means saluting business owners for the continuous effort they have been putting in to bring out our hidden traditions.”

5. You can support a local cause

Beyond offering unique products, small businesses often contribute to a local cause in the shape of charity, donations, cause events, etc.  They are majorly associated with some or other communal event that benefits the local people of that area. Thus, supporting a local business means you are supporting and contributing to a local cause.

6. They give you personalized service with an incredible experience

From elegant packaging to amiable home delivery services, everything makes these local businesses stand out when compared with a large and established brand. They don’t sell just to earn money but to create happiness, which you can sense from their thoughtful gift packages. That’s not the end yet. They make a point to develop long-term relationships with their customers for brand loyalty. So, their customer support services don’t end with the purchase but go beyond them as they are always present to answer your queries.

“Small and local businesses might not be able to fill your wardrobe with branded and swanky collections, but their unique design and long-established functioning can be a real reason for you to choose them.“

5 Ways to support small e-commerce businesses

Before you snag something to give to your family and friends, take a halt and consider buying something that lights up somebody’s home! Now that we’ve discovered the benefits society and community has with local businesses. Let’s explore how actually you can support them.

1. Show your support by buying gift cards from local online stores for loved ones

Buy a gift card from a local brandstore and give it to your loved ones. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, you can choose any of the options. This way you can show your patronage to these local brands even if you don’t want to buy something immediately. This thoughtful idea of yours will benefit the local businesses and motivate the receiver to purchase from that brandstore boosting their sales. 

2.  Mention your brand experience on social media while saving them marketing cost

Boost small businesses by tagging them on social media channels with your shopping experience. This way your connections can get a virtual experience and will become their potential customers. Additionally, you can refer them to your friends and family via word of mouth. It will save them a huge marketing dollar, helping them to withstand the complex competition. 

“Happy customers can become real brand advocates of these local and small businesses by raving about their shopping experience to others.”

3. Don’t compromise your safety and shop groceries online from local businesses 

In the digital age of e-commerce, there are a whole bunch of sellers online to offer you organic vegetables and other food items. From vegan ice creams, to farm fresh veggies, you get a plethora of healthy options when you purchase online from small and local vendors. Not only do they provide you with local and seasonal produce, but also help in boosting your immunity. So why compromise your safety and comfort if your local groceries can be delivered right at your doorstep?

4. Assist small e-commerce brandstores with your professional knack

Entrepreneurs always look for legal and financial advisors who can advise them on various matters. If you’re passionate to help these local businesses and have expertise in a law or finance firm, then you can contribute your services for a larger cause.

5. Leave a positive review on their product pages

Product reviews and ratings can be a great way to help small businesses combat competition. If you love their services, show some love by leaving your brand experience on their websites and product pages with positive comments so that others can buy from them.

How To Do It (Tips for retailers and entrepreneurs)

If you want to boost your sales this season but you are rather stuck and couldn’t get fresh leads then here’s the right place for you. We are India’s #1 full-stack e-commerce enabler aiming to help small and local producers. Through our omnichannel approach, we ensure that your brand visibility boosts your online sales. Request a free demo now!

What can you expect from us?

  • Scale and knowledge: Our extensive TPL network and marketplace partnership enable you to scale your business with optimized cost
  • Flexibility: Our tailor-made solutions are made for optimized storage and seamless integration
  • End-to-end support: We manage all your logistics by tapping order journey checkpoints
  • Crisis management: We have developed an ability to quickly resolve any expected or unexpected issue

Local businesses are the soul of our belongingness. It’s nearly impossible to imagine life without them. So, gear up and become a light for small businesses by contributing your share of respect to their effort.