Valentine’s Day is globally recognized as a day of love and affection. While some of us consider it a day to charm our romantic partner, many acknowledge it as a day to strengthen the bonds with family and friends. No matter what your idea behind this day, one thing is sure, you definitely need to revamp your digital attire to entice the people.
“In the 1300s, Valentine’s Day officially became a holiday associated with love.”
If your business offerings do not revolve around traditional love gifts such as chocolates, jewellery, cards, and flowers, worry not, as your business can still ace the day with a few charming marketing tips. Let’s have a look at the Valentine’s Day Marketing and Branding Tips!
Valentine’s Day Attractive Ideas to Delight Your Customers!
1. Improvise your product packaging
People love the idea of customization, especially during occasions like these. Offer custom packaging to your customers. Instead of using plain plastic packaging, improvise it a bit with heart-shaped transparent plastic sheets. You can also include love quotes inside the box.
|Quick tip: You can offer free gift wrapping on Valentine’s Day. Include an option at the checkout time asking customers for the name of the recipient. You can also communicate this idea over emails, or on the homepage of your brandstore.|
2. Market the idea behind E-Gift Cards
Last year, amid the Diwali season, the idea of giving e-gift cards or online tickets to loved ones became a big hit! E-gift cards are an amazing option at times when you are in a complete dilemma and can’t think of a thing to gift. Around the love week, start your promotional campaigns by introducing your digital gift cards.
3. Generate time-sensitive offers to create a sense of urgency
Time plays an important role during special occasions. People don’t want to lose a hold on discounted prices and amazing deals, and you can take advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point in time.
|Quick tip: Tailor your campaign ideas with love-themed coupon codes such as LOVEU20!|
4. Send Valentine’s Day themed emails
The whole idea behind email marketing is to remind your customers about the upcoming trend/season, thereby dropping them in the sales funnel. Around this day, make a Valentine’s Day-themed email with a short crisp copy. Here are a bunch of ideas you can formulate your email content around:
- Announce upcoming offers and discounts
- Curate a ‘gift guide’ blog, including your offerings with images redirecting to the product page
- Include competitions and contests around love week
5. Support a local cause by showering love
Club with a local charity, organizing Valentine’s Day fundraiser. To communicate the idea, add an option of donation on your website, making it easier for customers to support it. You can also communicate it via different social media channels. Though this won’t boost your sales immediately, it’s an incredible idea to show how you care for society. This will make your business more credible and will give a reason to people to choose you over others.
“Corporate social responsibility campaigns are a great way to manage your brand’s reputation. Moreover, you get support from social activists and philanthropists.”
|Quick tip: While communicating, don’t forget to highlight the details such as the name of the non-profit organization you will be collaborating with and the cause you are supporting through this action. It gives people a reason to believe your brand.|
6. Put on a romantic dash on your website
Colours play a major role to reflect your corporate identity. Add a hint of romance to your website while playing with colours. You can also tailor the logo of your brand to make it Valentine’s Day ready. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. But adding a few festive elements will build a connection with your audience.
“Keeping harmony between bright hues and minimal design is the key to stealing your customer’s heart.”
How to do it?
Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!
What can you expect from us?
- Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
- Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
- Business & Analytics: We have in-house tools for driving market automation and insight mining.