Top 10 Best E-commerce Platforms In India [Compared & Reviewed]

Starting an online business in India? You are at the right place and at the right time! India is currently a hotbed for starting an E-commerce business. According to IBEF, India’s E-commerce market is expected to hit US$350 billion by 2030, propelled by rising smartphone penetration and increasing consumer wealth.

At the same time, starting an E-commerce business is quite exhausting – You need to source inventory, build a brand, and, most importantly, create your E-commerce website.

Luckily, building a website is no longer the back-breaking exercise it used to be a few years ago, thanks to modern E-commerce platforms. That’s one thing off your plate. 

But with so many E-commerce platforms available, what should you pick? In this post, we’ll compare the top 10 E-commerce platforms in India and understand their key features, pros, and cons to help you make an informed decision. 

Understanding E-commerce And Its Types

E-commerce or Electronic Commerce is the process of selling goods and services through the internet. Some businesses sell products only online, while others use E-commerce as an additional channel along with physical stores to sell their products. Either way, E-commerce enables brands to scale their business and reach customers from any part of the world. 

There are 4 basic types of E-commerce – 

  1. B2B (Business to Business): In this type, one business sells products to another business. It could be a wholesaler using an E-commerce website to sell to different retailers, a manufacturer selling online to different wholesalers and distributors, or even a retailer selling online to different corporate buyers. B2B E-commerce typically involves larger purchase sizes or quantities. Udaan is a classic example of a B2B E-commerce website. 
  1. B2C (Business to Consumer): This type of E-commerce involves a business selling products to consumers. Here, the purchases are typically made for individuals or households, with quantities being typically smaller. Flipkart, the online marketplace, is a great example of a B2C E-commerce website. 
  1. C2B (Consumer to Business): In this type, a consumer sells products to a business through the Internet. They typically list a range of products online and set their own prices for the business to buy. Shutterstock is an example of a C2B E-commerce where photographers sell their photos to Shutterstock for a fee. 
  1. C2C (Consumer to Consumer): In this type, a consumer sells products to another consumer. The E-commerce business acts as an intermediary, facilitating the purchasing process. Olx is the best example of a C2C E-commerce website in India. 

What Is An E-commerce Platform?

An E-commerce platform is a software application that helps in creating and managing an E-commerce website. 

Benefits Of Using E-commerce Platform 

Running an E-commerce store is not easy. A typical online store involves multiple processes, such as designing a website, accepting payments, managing stocks, fulfilling orders, etc. Managing each of these aspects individually is often overwhelming and exhausting for business owners. An E-commerce platform allows you to manage all these activities from a single platform, with the possibility of automation in many of these processes. 

Here are some benefits of using an E-commerce platform – 

  • The time and effort to design an E-commerce website are considerably reduced when you use an E-commerce platform. This is because most E-commerce platforms come with built-in templates. All you need to do is enter content and the necessary media.
  • You can track everything from inventory to sales within the same platform. Your E-commerce platform becomes the single source of truth for everything related to your business. This eliminates errors and miscommunication. 
  • Many E-commerce platforms are already integrated with marketing tools. This enables you to market your brand without the help of experts. Many of these platforms also come with SEO widgets and tools to get your website to rank higher on search engines. 

What Are The Different Types Of E-commerce Platforms

There are two different types of E-commerce platforms- 

1. Hosted

A hosted E-commerce platform works in Software as a Software-as-a-Service (SaaS) delivery model. You do not have to set up your own server or database to store and manage information. The hosted E-commerce platform takes care of everything from setting up your store, hosting it on the internet, and even offering technical support. You will be able to add products and customize most aspects of the store, but everything else is handled by the hosted platform. 

A hosted platform usually charges a fixed monthly or annual fee based on the size of your business or the features you require. Some platforms even take a small percentage of the revenue generated every month. 

Kartify by ANS Commerce is a great example of a hosted E-commerce platform. 

2. Self-hosted

In a self-hosted E-commerce platform, you handle everything, right from hosting to designing of websites. The entire ecosystem of your E-commerce website is built from scratch by you. A  self-hosted E-commerce platform is more difficult to use, especially if you are not sure of what you are doing. You need developers and other experts who can use the platform to build a full-fledged E-commerce website. 

On the upside, you have complete control over your online store. For instance, if you need additional features, you can either find plugins or extensions in the platform marketplace or even ask your tech team to create one. 

Examples of self-hosted E-commerce platforms are WooCommerce and Magento.

Best E-Commerce Platform In India For Store Creation

Let us now look at the 10 best E-commerce platforms in India

1. Kartify

Kartify Ecommerce platform 

The first on our list is Kartify, which is the best E-commerce platform in India. This robust solution from ANS Commerce, a Flipkart group company, can take care of all your needs while setting up and managing your online store. Be it website building, or payment processing, or even returns management, you do not have to look beyond Kartify. 

Besides the capability to handle the entire lifecycle of your store operations, Kartify is also extremely scalable, as it has been tested to handle over 1 million concurrent users at any time. Kartify is the perfect solution for E-commerce businesses. This means Kartify is a great choice whether you are a growing business or want to handle sale events without any performance issues. 

Key Features Of Kartify 

Platform Level Native Integrations: Kartify can seamlessly integrate with 100+ relevant tools and platforms. Some of the popular Payment Gateways, Marketing Automation Platforms, SMS and Email Providers, and Order Management Systems (OMS) feature in this long list. 

Built-in Performance Marketing: Kartify comes loaded with performance marketing tools and automation features. The platform also offers a comprehensive view of all your sales, marketing, and traffic data so that you can make accurate data-driven decisions every time. 

Easy-to-Use Website Builder: Build a responsive E-commerce website quickly with Kartify Lite, which offers a variety of customizable templates suitable for every industry, including cosmetics, apparel, personal care, accessories, electronics, and more. With Kartify Lite, you can effortlessly tailor these templates to align with your brand guidelines and personalize every aspect, from layout to navigation. 

Promotions Manager: Effortlessly manage your discount promotions, and  offers, and sale event strategies within Kartify. It takes just a few simple steps to set up offers like Buy One Get One (B1G1) deals, category discounts, and volume-based discounts, etc.

Hassle-free Returns: No need to find another solution to handle your returns and refunds as Kartify offers built-in returns workflows and an approval management system. Easily manage pickup updates and refunds through integrations with other platforms.

Must read: Strategies to streamline return management and reduce cost

Benefits Of Kartify 

  • With Kartify you can conveniently manage your promotions, offers, and discount strategies within the platform. Instantly create multiple offers such as B1G1 offers, category discounts, and order discounts and share them with customers 
  • Kartify protects all your valuable information thanks to advanced security measures such as VA/PT, RBAC, SSL certifications, etc. It also conducts regular security audits and practices customer data masking. 
  • Kartify is tailor-made for the Indian market. It offers various functionalities loved by the Indian audience, such as OTP-based login, automatic conversion of pin codes into city and state information, GST invoicing, etc.
  • Customization is achievable directly from the platform. This means you can create brand-specific workflows, get access to brand-specific features, and create brand-specific design guidelines. Every pixel on the front end can be tailored according to your brand’s requirements.

2. WooCommerce

Woo Commerce

WooCommerce is an open-source E-commerce platform that lets you add various E-commerce capabilities to your WordPress website. This cloud-based platform leverages the content management and website-building capabilities of WordPress to ensure that your website is a complete package for those looking to sell online without compromising on the quality of content. 

Key Features 

  • Collections: These are additional plugins that can be installed to extend the functionalities offered by the basic WooCommerce platform.
  • WooCommerce Shipping: Besides letting you ship products to any destination in the world, the platform also lets you print shipping labels directly from your dashboard. This feature is free to use and saves a lot of cost for your business.
  • Multi-channel Support: Lets you sell across multiple channels, such as Amazon, Google, and TikTok, over and above your E-commerce website. 

Pros & Cons 

ProsCons
A highly interactive community ready to answer any of your questionsSpecific only to WordPress
Limitless possibilities for customizations.Lack of sufficient documentation makes it difficult to set up on your own
You need to install plugins for everything from reporting to multi-currency support.

WooCommerce is free to use. However, you need to pay for plugins if they have been created by third parties. 

3. BigCommerce

BigCommerce

BigCommerce is a SaaS-based E-commerce platform that gives you enterprise-level features and integrations required to run multiple storefronts. They have two solutions: Enterprise catering to large businesses and Essentials catering to SMBs and startups. The platform has several built-in wholesale functionalities, making it suitable for the B2B ecosystem. 

Key Features 

  • Payment Solutions: You can choose from over 65 pre-integrated online payment solutions and 140 currencies for your online store. 
  • API Calls: You Use APIs to automatically synchronize data between BigCommerce and third-party systems like ERP.
  • Price Lists: You can give custom pricing to different customer groups at the SKU level. This is ideal for B2B storefronts. 
  • Custom Product Filtering: You can set any field of your products as filters in a faceted search. 
  • Abandoned Cart Savers: It is an in-built conversion tool that sends a series of emails to convince them to complete the purchase. 

Pros & Cons 

ProsCons
No transaction feeNot beginner-friendly
Multi-currency supportComplicated product imports/exports
Supports both B2B and B2C storefrontsPricey

Pricing 

There are three main pricing plans in BigCommerce. The Standard Plan, which costs $29 per month, lets you build 3 storefronts and manage 4 inventory locations. This is suitable for small brands. 

The Plus Plan is priced at $79 per month and is suitable for medium enterprises. It lets you build 5 storefronts and manage 5 inventory locations. 

The Pro plan, costing $299 per month, is suitable only for multinational businesses as this plan lets you manage 8 storefronts and 8 inventory locations. 

4. Shopify

Shopify

Shopify is a complete E-commerce solution that lets you create a website in minutes and start selling from multiple channels with minimal effort. This subscription-based platform offers services like inventory management, payment processing, logistics, supply chain, and shipping, all of which are essential ingredients to run a successful E-commerce business. 

Key Features 

  • Shopify POS: This feature lets you take the omnichannel route for selling. This point-of-sale app lets you sell your products in person, anywhere. All the payments are linked to your Shopify inventory, which also maintains track of every sales transaction.  
  • Shopify Markets: You can scale your business and sell internationally using this feature. With the help of a centralized dashboard, you can manage different components of international sales, such as shipping, duties, and compliance. 
  • Social Media Integrations: You can sync your Shopify products to social media platforms like Facebook and Instagram. This means you can easily create ads and shoppable posts without having to copy-paste content or upload media separately. 

Pros & Cons 

ProsCons
Offers multi-language support.No free plans. Even the free trial lasts only for 3 days. 

Unlimited contacts can be added to your Shopify accountsThere is a transaction fee if you use a 3rd party payment provider
You get free SSL certificates so that all your content is encrypted.Difficult to exit Shopify and migrate to another platform

Pricing 

There are three plans in Shopify. 

  • Basic plan is priced at ₹1994 per month when billed annually. It is suitable for individuals and startups who are just looking for basic functionalities like shipping and processing payments. 
  • Shopify plan is ideal for small businesses that are more established and looking for professional capabilities like analytics and reporting. It costs ₹7447 per month. 
  • Advanced plan is priced at ₹30,164 and is suitable for medium and large businesses. Besides everything in the Shopify plan, you get features like Custom Report Builder and low transaction fees. 

5. Dukaan

Dukaan

Dukaan is an Indian E-commerce solution that helps small businesses and solopreneurs create and manage digital storefronts. You can list your products, manage orders, and process payments within the platform. 

Key Features Of Mydukaan

  • Dukaan Plugins: With their in-built plugins, you can connect your online store with other tools in a single click. Popular plugins include Mailchimp, Google Analytics, Shippo, Intercom, etc. 
  • Dukaan Delivery: This is the shipping service offered by Dukaan. Based on shipping cost, current turn-around time, and RTO rates, Dukaan’s advanced algorithm selects the most efficient courier partner for your order. 
  • Free Tools: Dukaan offers a variety of free tools that you can use to manage various aspects of your online store. This includes the Privacy Policy Generator, Slogan Maker, and Invoice Generator, to name a few. 

Pros & Cons

ProsCons
Designed For the Indian ecosystem Does not provide multi-currency support
Affordable plans suited for all budgets Limited templates
Offers multi-warehouse supportLacks integrated marketing tool 

Dukaan Pricing 

Dukaan offers three pricing plans: 

Silver: Costing ₹500 per month, this plan is recommended for new businesses and influencers. This plan offers basic features like Discount Coupons and Dukaan Credits. It has a high transaction fee and might not be suitable if you expect too many transactions in a day. 

Gold: Costing ₹834 per month, this plan is suitable for agencies, D2C brands, and growing businesses. This plan has a lower transaction fee than Silver and offers a host of other features like Store Analytics, Custom Domain, and Web Partner App. 

Platinum: Costing ₹2500 per month, this plan is suitable for medium and large businesses. It has the lowest transaction fee among all the plans and supports 10 warehouses. The rest of the features are the same as the Gold plan. 

6. Instamojo

Instamojo

Instamojo is a home-grown D2C E-commerce platform that offers capabilities like landing page builder and payment management. Instamojo primarily focuses on SME brands looking to set up and run an E-commerce business successfully.

Key Features 

  • Mobile App: Get a dedicated mobile dashboard where you can manage orders, maintain customers, and handle marketing campaigns on the go. 
  • Advanced Analytics: Get access to E-commerce metrics like sales/orders over time, number of visitors, customer lifecycle, etc., to make data-driven decisions. 
  • Smart Links: Customize your payment links to suit your brand colors and messaging. Add logos and preferred images to the links to improve the conversion rate. 

Pros & Cons 

ProsCons
Forever-free plan with all the basic featuresLimited feature set
Possibility to buy a domain directlyLimited integrations
User-friendlyHigh transaction fees. 

Pricing 

There are three pricing plans viz. Lite, which is free forever, Starter, which costs ₹3999 per year, and Growth, which costs ₹9999 per year. While the free plan offers basic features like an Online Shopping Cart, Cash on Delivery, Shipping Integrations, and Order Management, it has Instamojo branding. 

The Starter plan does not have Instamojo branding on the website and provides access to 19+ Premium themes. The Growth plan offers a lot more features like SEO, Advanced Analytics, and WhatsApp Integration, to name a few. 

Instamojo pricing

7. Wix

WIX

Wix is a cloud-based website-building platform with a focus on E-commerce. Both individuals and businesses can easily create and manage E-commerce websites in Wix, thanks to a wide range of templates and features. You do not require any kind of technical skills to manage an E-commerce store on Wix. 

Key Features 

  • Templates: There is a huge collection of design templates catering to almost every known E-commerce sector and vertical. These templates can be customized completely to suit your brand needs. 
  • WYSIWYG Editor: It stands for “What You See Is What You Get”. Such types of editors ensure that you see the changes you make on the website in real time. 
  • Mobile Optimization: Every website you create on Wix is automatically optimized for mobiles and tablets. You do not have to build or optimize your website for all the devices separately.

Pros & Cons 

ProsCons
Intuitive drag-and-drop user interfaceAll the free plans have Wix branding.
Excellent supportAnalytics is not as exhaustive as other tools
Comes with built-in SEO capabilities It is not possible to change templates once the site is live

Pricing 

Under the E-commerce category, there are three plans. The most basic E-commerce plan, called Business Basic, is priced at ₹225 per month when billed annually. There are also Business Unlimited and Business VIP plans costing  ₹300 and ₹500 per month. 

The main differences between these plans are the storage space you get, video hours, the number of reviews you can manage, and the number of products you can dropship. 

8. Squarespace

Squarespace

Squarespace is a simplistic and robust website builder with a great focus on aesthetics. It is a popular choice among bloggers, photographers, and small businesses selling products that require creativity. However, in recent times, owing to the vast number of E-commerce features offered by this platform, it has become a preferred choice among businesses in other domains as well. 

Key features 

  • Email Marketing: Get access to hundreds of responsive email marketing templates that you can customize in minutes. You can also measure and analyze various metrics related to your email marketing campaign within Squarespace.
  • Analytics: Learn everything about your store, right from who’s visiting to how they are interacting, with the help of in-depth analytics and reporting features. 
  • SEO: Every website you create is automatically optimized for search engines. For example, elements like sitemaps, automatic markup, SSL security, and clean URLs are all taken care of automatically.

Pros & Cons

ProsCons
Has plenty of aesthetically pleasing templates for all kinds of businessesNo free plans. 
It lets you manage everything from website hosting to design and development to online selling.You can create only flat websites with a maximum of 2 navigations.
Access to every image of Unsplash, out-of-the-boxDoesn’t automatically keep a history of changes to your website. 

Pricing 

The most basic plan of Squarespace is called Personal, and it is priced at $16 per month when billed annually. This plan offers only templates and a free domain. 

However, if you would like to have a fully integrated E-commerce store, you need to pick one among Business ($23 per month), Commerce Basic ($27 per month), and Commerce Advanced ($49 per month). Each plan offers a unique set of features over and above the previous one. 

9. Adobe Commerce

Adobe Commerce

Adobe Commerce is a full-fledged E-commerce platform offering you all the tools required to run a successful online store. It was previously known as Magento Commerce before the tech powerhouse Adobe acquired the platform. It is one of the few E-commerce platforms that lets you create both B2B and B2C storefronts with relative ease. 

Key Features

  • Live Search: It is an AI-powered search feature that offers more relevant search results at lightning-fast speeds. The AI and ML engine of Adobe Commerce can offer personalized results on every shopper query. 
  • PWA Studio: You can create and launch progressive web apps effortlessly with this module of Adobe Commerce. PWAs are those apps built using web technologies like HTML, CSS, and JavaScript.
  • Integrated B2B Functionality: Get access to a wide range of B2B functionalities, such as customized catalogs and pricing. You can even get self-service customer portals so that you can easily manage accounts and order books in Adobe Commerce. 

Pros & Cons 

ProsCons
High levels of customization are possibleBeing a self-hosted solution, you need to take care of everything, from hosting to development.
Comes with advanced catalog management features. Steep learning curve if you are new to website development
Has a huge community to provide technical supportLack of transparency in pricing. There is no free plan.

10. Ecwid

Ecwid

Ecwid is an E-commerce plugin from Lightspeed. In a few clicks, you can add various E-commerce functionalities to your existing website using this tool. The goal of Ecwid is to eliminate the process of building a new website from scratch and to extend your existing website to start selling. 

Key Features 

  • Lightspeed Payments: You get a fully integrated payment solution that not only accepts cards but also payment methods like Google Pay and Apple Pay. You can manage all your payments right within your control panel. 
  • ShopApp: You can easily turn your online store into a downloadable mobile app with the help of this feature. The products and content in ShopApp and your Ecwid store are always in sync, ensuring no miscommunication. 
  • Automated Tax: Ecwid automatically calculates tax rates at the checkout. This way, you can minimize the chances of tax calculation errors as you no longer have to manage and update individual tax rates. 

Pros & Cons 

ProsCons
Comes with a forever-free planThe built-in website builder feels somewhat simplistic and lacks advanced customization capabilities unless you know how to code. 
You can create multilingual stores with easy translation of storefrontsThe tool cannot be used to create a standalone E-commerce website. 
Possibility to create a custom iOS or Android appThe free plan is extremely underwhelming, with very basic functionalities

Pricing 

There is a forever-free plan with basic features. The most basic plan, called Venture, is priced at ₹889 per month when billed annually. In this plan, you can set up a store with only 100 products. 

There is also a Business plan, costing ₹1649 per month, which lets you manage a store of 2500 products. In the Unlimited plan, costing ₹4990 per month, you can create a catalog of unlimited products. 

How To Choose The Best E-commerce Platform?

Here are the different factors you must consider while picking an E-commerce platform – 

Technology

This is a key factor wherein you focus on different technical aspects of the E-commerce platform, such as the type of platform (self-hosted or hosted), security, website performance, etc. For instance, in the security category, you should prioritize a platform that supports SSL certificates and provides frequent security updates. 

Kartify is a hosted platform that offers security features like VA/PT, Role Based Access Control System, SSL Certificate, encryptions, and customer data masking.

Scalability

You must always remember that your E-commerce store is not going to remain the same as days pass by. The number of products will increase, and the number of users will multiply. The platform you choose must be able to handle any number of customers without putting too much financial pressure on you. The platform should also be able to handle traffic spikes during sales events without slowing down or crashing.

Kartify is built to scale and is ideal for growing businesses. It has been tested to handle over 1 million concurrent users at any time.

Cost

The idea is simple – the platform you choose must be aligned with your budget and offer you the returns within a few months. You must particularly focus on hidden costs like transaction fees and setup fees while picking a platform, as they can create a dent in your expenditure. Also, try to understand the maintenance costs involved in using the platform. 

Kartify is one of the most affordable E-commerce platforms in India and has a tailored pricing plan for every business. 

Customizability

It is important to pick a platform that lets you tailor your online store to suit your brand and customer needs. For instance, the platform you pick must offer a wide variety of customizable themes or templates. Also, it will be great if you get access to the source code of the website so that you can make any changes that are not possible in a visual editor. 

Kartify lets you customize every aspect of your store, right from navigation components to checkout steps. You can build a fully personalized store that adheres to your brand guidelines. 

Integrations

You need to pick a platform that offers integrations with other tools and platforms to streamline your E-commerce operations. For example, the E-commerce platform you select must be integrable with your preferred payment gateways or inventory management system. The ease of integrating with other essential solutions can considerably impact your efficiency.

Kartify offers integrations with 80+ Integrations, such as payment gateway solutions, loyalty program platforms, marketing tools, email and SMS Gateways, etc. 

Analytics

Lastly, the E-commerce platform you choose must have strong analytics and reporting capabilities. It should either have built-in analytics tools or support third-party analytics solutions. You must also be able to create custom reports that display all the key metrics for better decision-making. 

Kartify comes with a dedicated analytics dashboard that gives you access to key insights about your sales, traffic, and products.

Set Up Your Store On Kartify And Start Selling Online

As you can see, Kartify is the only solution that satisfies all the above criteria. It is scalable, affordable, and highly customizable, making it the best choice for all those entrepreneurs looking to set up an E-commerce store today. If you need further details about how Kartify can help set up and manage your store, contact us now

Instagram Affiliate Marketing: A Complete Guide For E-commerce Brands

Affiliate marketing is a popular advertising method where you collaborate with individuals, known as affiliates or influencers, to promote your brand. You pay commissions to these affiliates for every lead or click they generate for your brand. While you can use affiliate marketing on any digital channel, many businesses prefer Instagram due to its impressive engagement rates. 

In fact, Instagram has a median engagement rate of 1.22% – a whopping 13.5 times higher than Facebook posts and 27 times higher than a Tweet. If you’re interested in learning more about Instagram affiliate marketing, you’ve come to the right place. 

In this article, we will cover the basics of Instagram affiliate marketing, including its benefits, steps to run, and best practices to follow.

Why Should E-commerce Brands Use Affiliate Marketing On Instagram?

The growing popularity of Instagram affiliate marketing is evident by the fact that  93% of businesses on Instagram use social media influencers (affiliate marketers) to build brand awareness. Let us find out why  so many E-commerce brands use affiliate marketing on Instagram: 

People Love Recommendations

Humans have a natural tendency to seek recommendations from trusted sources before making purchasing decisions. Around 49% of people rely on recommendations from influencers when making purchase decisions.  When these recommendations come from affiliates on a popular and reliable platform like Instagram, it carries significant weight. Therefore, partnering with the right affiliates on Instagram can help you boost your brand’s reputation and drive sales. 

It Has A High ROI

The best part about affiliate marketing is that you don’t have to reach out to celebrity influencers to promote your E-commerce brand. Instagram is inundated with micro-influencers (less than 100K followers) who will be happy to promote your products for a nominal affiliate fee. This can drastically boost the returns on your investments in Instagram affiliate marketing. 

Better Reach To Larger Audience 

According to the latest data, Instagram has 1.628 billion users. That’s 1.628 billion potential customers you can tap into! All you need to do is partner with relevant affiliates and influencers who resonate well with different audience segments like millennials, Gen Zs, and Gen Alphas. This scalability is important, especially for fast-growing E-commerce brands.

How To Start Affiliate Marketing On Instagram?

Here are five simple steps to get started with affiliate marketing on Instagram – 

Step 1: Create An Affiliate Marketing Action Plan

Before you kickstart your affiliate marketing on Instagram, it’s essential to lay down a well-thought-out action plan. This plan should ideally encompass your marketing goals and target audience. 

Possible goals could be sales generation, brand awareness, or better user engagement with your brand. Having clear goals and objectives will guide your affiliate marketing efforts in the right direction.  

When it comes to the target audience, you need to define the demographic characteristics of your ideal customers. It could include factors such as age, gender, location, education level, and occupation. This information will help you identify affiliates whose followers align with your target audience.

Step 2: Decide On Your Commissions 

Commissions are the amount you pay an affiliate for each sale they generate for your E-commerce brand. There is no right or wrong amount when it comes to commissions. It has to be fair to both you and the affiliate while also providing sufficient incentive to the affiliate to promote your products. 

Now there are several ways to determine the right commission. One way to do this is by analyzing the profit margins of your business. After all, commissions are going to come out of your profits. So you need to decide the percentage of profits you are willing to sacrifice for your affiliate marketing program. 

You can also find out how much your competitors pay their affiliates. This can give you a good idea about the industry standards and what can keep affiliates happy in your industry. 

Along with the commission rate, setting your payment terms is important. Typically, payouts happen once in 2 or 3 months. This will give sufficient time for your brand to accommodate failed orders, returns, and exchanges. 

Step 3: Choose The Right Affiliate Partners

When picking affiliate partners, there is only one mantra to follow- the quality of your affiliate is way more important than the quantity. You do not have to collaborate with hundreds of affiliates to boost your store’s sales. Even if you pick a handful, make sure they serve as strong voices for your brand and products. 

The easiest way to find affiliates is by analyzing your competitors’ partnerships. This can provide insights into which affiliates are influential within your niche. Research their content, engagement rates, and audience demographics. Selecting an affiliate with a smaller, engaged audience is better than partnering with one having a large but disengaged audience. Selecting affiliate marketers whose values and content align with your brand is also important. 

Step 4: Share Your Unique Links Or Codes With Affiliates

Equip your affiliates with all the necessary resources and information they need to promote your products. Sharing unique affiliate links or codes is a crucial part of the process. These links or codes enable you to track the sales generated by each affiliate so that you can accurately calculate commission payouts. 

Communicate the guidelines for using the affiliate links or codes. For instance, provide instructions on how the affiliates should incorporate links into their content. You can even provide content guidelines to the affiliates so that your brand message is consistent.

Lastly, outline the objectives you want to achieve with the affiliate marketing campaign to the affiliates. Establish a timeline for the campaign, including start and end dates. This will help the affiliates better plan their content creation and promotion activities on Instagram.

Step 5: Build Your Brand With Affiliate Marketing An Instagram

Your job is not over once you have started running your affiliate marketing campaign. You need to consistently track campaign performance, build long-term relationships with the affiliates, and keep building your brand.

For instance, you need to analyze key metrics such as clicks, conversions, click-through rates, and revenue generated from influencer content. This data will guide your decision-making, help identify affiliates helping build your brand, and reward them for their efforts. 

You also need to encourage open dialogue with the affiliates. You can seek their input on campaigns, products, and marketing strategies that can improve your brand. At the same time, be readily available to address any queries or concerns they may have. Prompt and clear communication helps build a strong working relationship and boosts their confidence in promoting your brand.

Lastly, you need to implement an approval process for affiliate content. Reviewing and approving posts before they go live guarantees that the content adheres to your brand’s values and messaging.

Instagram Affiliate Marketing Examples By E-commerce Brands

Let us now look at 3 popular brands from different industries that have mastered the art of affiliate marketing. 

1. Nykaa

Affiliate Marketing example by Nykaa

Source: Instagram

Nykaa, the cosmetic brand, has built an affiliate partnership with Ankush Bahuguna, a rising micro-influencer on Instagram. Ankush has nearly 500K followers due to his engaging posts capturing various fashion and beauty trends. Ankush’s collaboration with Nykaa involves creating Instagram posts that talk about different products from Nykaa’s extensive range. Through these posts, he effectively showcases the products, highlights their features, and shares his personal experiences. He also offers authentic reviews of Nykaa’s products, discussing how they have worked for him and emphasizing their effects.

2. Boat

Affiliate Marketing example by BoAt

Source: Boat Instagram Account

The collaboration between Boat and Aadar Malik on Instagram demonstrates how a brand can leverage an influencer’s creative content to resonate with audiences and establish a strong brand presence. This collaboration is part of their popular friendship band contest campaign. In this example, the influencer has captivated Boat followers through his creative and funny compositions. While he doesn’t directly promote Boat’s products here, his artistic pursuits align with Boat’s ethos.

3. Pepperfry

Affiliate Marketing example by Pepperfry

Source: Pepperfry Instagram Account

Pepperfry’s collaboration with Sughandha Gangwar(mi_colourfulworld) is a prime example of how strategic affiliate partnerships can generate impactful content that effectively promotes a brand’s offerings. This micro-influencer with 11.4K followers shares aesthetically pleasing visuals of Pepperfry’s products within real-life home settings. By artfully integrating these products into relatable spaces, she captures her audience’s attention and imagination and directs it toward Pepperfry’s products.

Strategies To Making More Affiliate Sales On Instagram: For Affiliates

Here are some key strategies specifically tailored to affiliates for making more affiliate sales on Instagram:

1. Label Promoted Products As Paid Partnerships 

Transparency is crucial in affiliate marketing. Your affiliate must clearly label the posts featuring your products as paid partnerships or advertisements. This will not only build trust with your audience but also ensure compliance with Instagram’s guidelines.

Instagram offers a “Paid Partnership” tag that your affiliates can use to label their posts. This tag appears below the Instagram handle and signifies to the users that the affiliate is compensated for the promotion. In the below Instagram post, you can see the words ‘Paid Partnership’ just below the Instagram handle. 

Paid Partnership transparency example

Source: Instagram

Alternatively, the affiliate can include a clear disclosure within the captions. For example, they can use phrases like “this post contains affiliate links” or “This is a paid promotion” and place them at the beginning of the caption to make it easily visible. 

2. Add Product Promotion Links To Instagram Bio

One of the most direct ways to drive affiliate sales on Instagram is by adding product or brand links to your affiliates’ Instagram bios. This strategy makes it convenient for their followers to access and purchase your products, increasing the likelihood of conversions. Here is a popular Instagram influencer who has added Myntra’s link to his Instagram bio:

Example of Product Promotion link in instagram bio 

Source: Instagram

Instagram initially allowed users to include only one link in their bio, which hindered many affiliates from promoting multiple products at the same time. Instagram then increased the count to 5, but even this was not sufficient. Luckily, there are several workarounds for this.

One of them is to use a tool like LinkTree. It can create a landing page with multiple affiliate product links. This allows your affiliates to place just one link in their bio, which then leads to a page where their followers can choose among various products.

3. Promote Affiliate Links Via Instagram Stories And Posts 

Your affiliates can leverage both Instagram Stories and regular posts to promote your affiliate links. Both these formats allow your brand to engage with the affiliate’s followers directly. Engaging, informative, and visually appealing stories and posts revolving around your products or brand can make the users curious and encourage them to click on your affiliate link to know more about you and your products.

 Here is an Instagram influencer who has promoted the brand Flipkart using engaging storytelling:

Example of Promoting Affiliate Links Via Instagram Stories And Posts

Source: Instagram

Here are some ideas to promote the affiliate products via Stories or Posts:

  • Using storytelling, anecdotes, or relatable scenarios around the product to capture followers’ attention and encourage them to click the link.
  • Comparing the affiliate product with similar alternatives and explain why it stands out. They can even highlight the unique benefits that make it worth purchasing.
  • Engaging the followers with interactive elements like polls and questions. Your affiliate can ask the followers about their preferences or needs related to the product and then direct them to the affiliate link for a solution.
  • Your affiliate can take their audience on a “day in their life” journey, showing them how they use your product in their day-to-day life.

4. Share Product Demonstrations And Reviews 

Your affiliate marketing will bear fruit only when your affiliate’s followers know, like, and trust your brand enough to purchase the products recommended by the affiliate. So your affiliate must help their followers do just that. More importantly, the affiliate must achieve this without letting the followers exit their Instagram feed in search of answers. Wondering how this is possible? 

Simple. Ask your affiliates to demonstrate how to use the product or share authentic reviews about it. Such demonstrations and genuine reviews will tell the followers that they genuinely like this product and want their followers to experience the same happiness using it. If the followers are convinced of the benefits of the product after going through the demonstration, they will click on the link to know more about the product. 

Here is an affiliate and a popular influencer demonstrating and talking about the key features of a hair straightening brush of electronics brand Philips – 

Sharing Product Demonstrations And Reviews 

Source: Instagram

5. Use Hashtags To Expand Your Reach

Ask your affiliates to use relevant and popular hashtags in their promotion posts to increase affiliate links’ visibility. When used strategically, hashtags can expose your affiliate products to users who are interested in similar topics, products, or trends. 

The key is to research and incorporate hashtags that are relevant to your products. You can find relevant hashtags using competition research or with the help of tools like Tagsfinder, Inflact, and Toolzu. Here is an affiliate post with all the right hashtags added – 

Affiliate promotions through hashtags example

Source: Instagram

It is important to incorporate a combination of popular hashtags (with high usage) and niche-specific hashtags (with moderate usage). This balances your reach with the likelihood of being noticed among a specific audience. A word of caution, though, before adding any hashtag to the post, ask the affiliate to double-check that it’s not prohibited. 

Strategies To Making More Affiliate Sales On Instagram: For E-commerce Brands

Here are some key strategies that you must adopt to help your affiliates drive more sales on Instagram: 

6. Promote Affiliate Posts On Your Brand’s Website

This is a strategic approach to expand your affiliate marketing efforts beyond Instagram. By promoting your affiliates’ posts on your own website, you can leverage your existing website’s traffic, engage a broader audience, and increase the visibility of your affiliate partnerships.

You must designate a dedicated section on your website to showcase your affiliate partnerships. Ideally, it should be a section on your home page where you feature affiliate product reviews, recommendations, and related content. Here is an example where Loom, the popular clothing brand, has created a separate section for influencers to showcase their products. 

Affiliate promotion on brand website example

Source: The Loom

You could also show it on the product page. But keep your affiliate section on your website up-to-date. Regularly review and refresh your reviews, recommendations, and any product-related information. 

7. Run Ads On Affiliate Posts To Further Boost Sales

If you have a bigger budget, you could always run ads around affiliate posts to further boost sales. You could convert the affiliate’s post into a sponsored post, which can be a great way to increase followers and engagement. Instagram-sponsored posts also let you target specific audiences by filtering them based on demographics, location, interests, behaviors, and purchase intent. Many businesses use this strategy to support their awareness campaign. 

The other option is to run a paid search campaign via Google ads. You can direct the user to the influencer’s post to drive more engagement. Yes, you could always direct the user to your store directly from the ad. But directing them to Instagram posts is pretty useful if:

  • The affiliate is adding a lot of value to the product or the brand 
  • The promoted product is a high-ticket item and requires a lot of social proof.
  • The affiliate is a big influencer or a celebrity who brings additional visibility to your brand. 

The other option is to embed affiliate posts on the landing page, which the ads direct to. 

8. Track Affiliate Performance

This strategy is essential to gauge the effectiveness of your campaign and optimize it further. By monitoring key metrics and analyzing data, you can allocate appropriate budgets to the right affiliates to maximize your earnings. Here are some metrics you must focus on – 

  • Click-Through Rates (CTR): Measure the CTR for each affiliate’s content. A higher CTR signifies engaging content that entices users to interact with the affiliate’s links.
  • Conversion rates: This metric reveals how effectively an affiliate’s content is turning clicks into actual sales or desired actions.
  • Revenue generated by an affiliate: This metric can help you calculate the return on investment for every affiliate.
  • Engagement metrics: This includes user actions like likes, comments, shares, and swipe-ups. Like CTRs, these metrics indicate if the affiliate’s content is resonating with your audience or not.

After measuring the metrics, you may want to compare each affiliate’s performance against the goals you’ve set. This evaluation indicates whether affiliates are meeting, exceeding, or falling short of expectations. It is also important to keep an open line of communication with your affiliates. Regularly discuss their performance, provide feedback, and offer suggestions for improvement.

Must Read: Top E-commerce KPIs & Metrics You Should Track For Business Success

Conclusion

For an E-commerce brand, Instagram affiliate marketing is a great way to boost brand presence, engage audiences, and drive conversions. In a world where customer engagement is paramount for E-commerce businesses to succeed, the significance of Instagram affiliate marketing can’t be denied. 

To execute a successful Instagram affiliate marketing campaign, partnering with a seasoned expert can make all the difference. ANS Commerce, a popular name in the E-commerce industry, offers affiliate marketing services along with performance marketing and marketplace management. To know more about how we can help, book a demo now

E-commerce SEO: How To Drive Organic Traffic To Your Online Store?

E-commerce SEO is one of the most complex practices today. It is also such a broad field that the internet is inundated with tons of information (and misinformation!). Navigating through this maze of SEO advice can be overwhelming, often leaving you unsure of where to start and which strategies to implement. 

To cut through this noise and provide you with clear and actionable insights, we have compiled this exhaustive E-commerce SEO guide. This is the only handbook you would need to drive organic traffic to your online store and generate more sales. 

What Is SEO for E-commerce?

SEO for E-commerce is a collection of strategies that helps online stores rank higher in SERP (Search Engine Results Page). Contrary to popular belief, SEO for E-commerce is much more than simply adding keywords and writing blogs. 

Yes, a well-designed website with high-quality content will certainly rank higher in Google, but that’s not enough to reach the top. You need to understand the guidelines of search engines, how they work, and your buyer’s intent before implementing various SEO strategies.

Benefits of SEO for E-commerce Websites

Here are a few benefits you can enjoy by implementing SEO for your online store:

Wider Reach

E-commerce SEO is all about improving your brand’s visibility on search engines. It automatically improves your reach among audiences by increasing organic traffic to your online store. Once a visitor lands on your website, you can even reach out to them later via paid retargeting campaigns, further widening your reach. 

Better User Experience

When you focus on SEO for your E-commerce website, you are essentially targeting the right keywords. This way, you are not only attracting relevant visitors to your website but also answering all the key queries they might have. Focusing on SEO makes your website more attractive and improves its overall user experience.

Better Conversion Rate

This is a given. When your website ranks for relevant keywords, it will attract visitors interested in your products. It drastically improves the likelihood of them purchasing from you, which, in turn, improves your store’s conversion rates. 

Cost-Efficient

SEO is undoubtedly one of the most cost-efficient ways to drive website traffic, especially when you compare it to paid ads. Unlike ads, you do not have to pay for every click or action. You can continue to attract organic traffic for free with E-commerce SEO.

On-Page SEO Strategy

Your on-page SEO strategy should ideally focus on enhancing the elements within your E-commerce website to improve its relevance to search engines. From embedding relevant keywords to optimizing title tags, every minute detail plays a significant role in signaling your website’s value to search engines. Let us quickly go through the different strategies you can employ.

Perform E-commerce Keyword Research

Solid keyword research is the key to a successful E-commerce SEO strategy, as it provides invaluable insights into the language and phrases potential customers use when searching for products. Understanding the right keywords can make all the difference between driving relevant and irrelevant traffic to your website. Now, there are multiple ways to perform keyword research for your store. Here are three popular ones:

Using Flipkart For Keyword Research

Flipkart is one of India’s largest marketplaces selling every product that you can imagine. What this means is – it is a goldmine for product keywords. All you need to do is head over to www.flipkart.com and enter the product type you plan to sell in the search box.

Using marketplaces for keyword research

Source: Flipkart Website

Flipkart will start suggesting the most popular keywords around your product type. Pick all the relevant keywords and embed them into your product description for your online store. 

Finding Keywords Through Competition 

Along with Flipkart, you can explore your competitors’ websites for keywords. This way, you will be able to discover keywords that are effective across multiple online platforms, including search engines, social media, and other E-commerce sites. Also, you will be able to identify gaps in your own keyword strategy and find opportunities to differentiate your online store. Also, exploring your competitors’ websites might help you in identifying long-tail keywords that cater to specific niche audiences. There are high chances of you finding content and pages that target long-tail keywords, which can be valuable for attracting highly targeted traffic.

Using Keyword Research Tools 

Use tools like SEMrush & Ahrefs to find keywords and search terms related to your niche, assess their search volumes and trends, and evaluate keyword difficulty and competition. Additionally, these tools help you in analyzing your competitors’ strategies and understand their top-performing keywords with relative ease. You also gain in-depth insights into backlinks, content performance, and search visibility. 

SEO Optimize Your Product Pages

By optimizing various elements on your product pages for relevant keywords, you can significantly improve that product’s visibility on search engines and drive targeted traffic. Here are the different product page elements you must optimize for better SEO:

URL: Create SEO-friendly URLs that include relevant keywords. It should accurately describe the product and, at the same time, should be kept short, readable, and without unnecessary characters or symbols. Here is a good example:

Example of SEO-optimized URL

Source: Juicy Chemistry 

Title Tag (H1): Use a keyword-rich H1 title tag for your product. It should accurately reflect the product’s main keyword. More importantly, it should be clear, concise, and easy to understand for both users and search engines. 

Meta Description: Set the meta description for every page of your website. This is a great opportunity for you to write an engaging intro for your pages, which, in turn, will garner clicks on the search results page. Here is a good meta-description:

Example of meta description

 Source: Google 

Product Description: Craft unique and informative product descriptions that incorporate all the necessary target keywords naturally. Avoid keyword stuffing and focus on providing valuable information to potential customers. Here is a great product description from FabIndia:

Example of product description

Source: FabIndia 

Header Tags (H2, H3, etc.): Use header tags to organize your product page content logically. Incorporate relevant keywords into these headers to give search engines a clear understanding of the page’s structure and content. Nykaa, the cosmetics brand, has neatly organized all its blog content in H2 and H3 tags:

Optimize Header tags for SEO

Source: Nykaa 

Image Alt Text: You also need to ensure that all your images have alt text which is descriptive and keyword-rich. Alt text helps search engines understand your images, making them more likely to appear in image search results and improving overall accessibility to your products.

Product Reviews: Encourage customer reviews and User-Generated Content on your product pages. This not only enhances credibility but can also naturally include additional relevant keywords. Here is a product description from the brand Nykaa:

Example of a product review

Source: Nykaa 

Using E-commerce Content Marketing For SEO

E-commerce content marketing is a powerful tool to drive organic traffic to your E-commerce store. You need to consistently create valuable and engaging content such as blogs containing your target keywords and answer questions that your audiences might have. 

You can also leverage social media to promote content and interact with your audience. Posting content on social media is a great way to foster brand awareness, and ultimately enhance your website’s authority in search engine rankings. It’s also important to maintain a consistent publishing schedule. Regularly posting content will increase the likelihood of attracting backlinks further boosting search engine visibility. 

Technical SEO Clean Up

The technical clean-up involves a careful review and enhancement of various technical aspects, including your website’s structure, page speed, mobile responsiveness, canonicalization, and internal linking, among others. By conducting this process, you will be able to improve your website’s overall health, facilitate better search engine indexing, and ultimately boost organic traffic.

Make Your Site’s Architecture Simple

Site architecture is all about how the pages on your website are arranged. Your goal must be to keep the architecture simple and well-organized. A typical E-commerce website tends to have significantly more number pages than an average blogging website or a service-oriented website due to the presence of category pages and product pages. This makes it even more crucial for your site architecture to be simple, as it helps search engines to effortlessly browse through your site and assists customers in finding the information they need.

When your architecture is well-defined, you can also scale your website in the future. As you add more products and categories, you will find it easier to maintain your website. 

While designing your website architecture, your goal must be to ensure that every page can be accessed within three (or fewer) clicks from your homepage. This ensures that your customer journey is short and frictionless, making it more likely for users to complete their purchases. 

Let us now look at the structure of two websites, one with bad site architecture and another with solid architecture. 

Bad Site Architecture Example For E-commerce

Example of poor site architecture

As you can see in the above example, the architecture is not straightforward. It’s challenging to understand what category comes where. This means it’s not scalable. Whenever you plan on adding a new category, you need to build an additional layer and(or) reorganize all your existing categories and subcategories. Lastly, if you notice, some of the pages can be reached only after 6 clicks from the home page. 

Good Site Architecture Example For E-commerce

Example of good site architecture

This is an excellent example of how your site architecture should be. It is simple and scalable, which means it is completely future-proof. Also, every page can be reached in 3 clicks from the home page, ensuring that the user journey is short and without any obstacles. 

Improve your Page Speed

Your website’s page speed is a key ranking factor for Google. Why? Because Google values user experience and if your page takes a long time to load, it will result in a poor experience, and most users will abandon that page. The probability of users abandoning a page almost triples if the page takes longer than 2 seconds to load. If you’re not sure about your current page speed, you can check on PageSpeed Insights.

Now, if your page speed is low, it simply means you either have too much content on your website or too many scripts are slowing down the page speed. And don’t forget, images take a lot of time to load, so if you have a lot of images on a page, it will slow the load time. 

Here are some tips to improve your page speed – 

  • Do not overload the webpage with too many images. And ensure that all the images are optimized and compressed. 
  • Use fewer social media widgets on the web pages.
  • Do not clutter the pages with too much content. Use white space wherever possible.

If nothing is working, consider changing your web host or upgrading your existing hosting package. You can consider switching to Kartify, a highly scalable E-commerce platform that supports +1 million concurrent users without performance issues. Also, the platform helps in optimizing your storefront so that your page load speeds are always high. 

Impact Of Redirects On SEO

Redirects are instructions that inform web browsers and search engines to transfer users from one URL to another. This transfer could be due to website restructuring, moved or expired content, or simply to offer a better user experience. 301 is a popular permanent redirect that indicates that the original URL has permanently moved to another location. So whenever Google encounters a 301 redirect, it automatically updates its index and caches it to reflect the updated URL. This ensures that the SEO value of the old link is transferred to the new one. 

Now too many redirects are also not good for your SEO. For instance, excessive redirects can impact page load times, which will have a negative impact on the user experience and SEO rank. 

Also, if redirects are not properly implemented or maintained, your users may encounter “404 Not Found” errors that can result in lost traffic. 

Incorrect redirects can also cause canonicalization problems, where search engines may index the wrong version of a page. For instance, if you use a 302 (temporary) redirect instead of a 301, it may lead search engines to keep indexing the old URL, thus losing your link equity. 

Importance Of HTTPS

HTTPS (Hypertext Transfer Protocol Secure) is a protocol that encrypts the data transmitted between your website and its users. This makes it more secure against potential cyber threats and eavesdropping. Unsurprisingly, this has been a Google ranking factor as Google has always valued data security. 

You will know that your website has HTTPS if it has a ‘lock’ icon in the address bar. Here is an example – 

Example of HTTPS URL

Most modern E-commerce platforms offer HTTPS as the default protocol for your website. However, if you find that (for some reason) HTTP has been used instead, you need to fix it immediately. We recommend partnering with trusted E-commerce platforms like Kartify to make sure your online store is always secure. 

Make Your Site Mobile Responsive

With a major chunk of internet traffic coming from mobile devices these days, search engines like Google have started adopting mobile-first indexing. This means they primarily use the mobile version of your website for ranking and indexing. Make sure your website is mobile responsive which will not only improve your SEO rankings but also result in lower bounce rates and increased user engagement.

Here are some best practices to follow while making your website mobile responsive –

  • Test your website across a range of mobile devices and operating systems to ensure a consistent user experience
  • Optimize all your images by compressing them without compromising quality.
  • Streamline your E-commerce checkout process by eliminating unnecessary form fields and providing multiple payment options
  • Replace complex dropdown menus with simple, easily accessible navigation elements like hamburger menus.

Provide Good Internal linking

Interlinking helps search engines understand the organization of your E-commerce website and allows users to navigate with great ease. This greatly boosts the user experience and subsequently your SEO rank. 

The best way to implement internal linking is via breadcrumbs. These are navigational aids that highlight the user’s current location within the website hierarchy. Clicking on a breadcrumb will help users backtrack or switch between different categories. Here is an example of a breadcrumb:

Example of breadcrumbs

The other way to implement internal linking is via product recommendations. Implement a product section widget on all your product pages to encourage users to explore related products or complementary items. Besides being a good internal linking strategy, it also helps in improving the chances of cross-selling and upselling.

Provide interlinking to boost SEO

Source: Myntra 

Lastly, if your E-commerce website has a blog section, make sure to provide contextual interlinking to blog posts, relevant product pages, and category pages. For example, if you are writing a blog about the benefits of a product, link it to the respective product page where users can make a purchase. This not only enhances conversion rates but also strengthens the association between your content and products in the eyes of search engines.

Importance of Hreflang

Technically speaking, Hreflang is an HTML attribute that specifies the language and geographical targeting of a webpage. It is a crucial element of E-commerce SEO, particularly for online stores that cater to an international audience or offer content in multiple languages. 

It aids search engines in understanding the language of your web pages, thereby ensuring that the right content is always presented to the right users in search results. In simpler words, when you add hreflang tags to your website, you are clearly highlighting which version of your website is relevant to a particular location. 

Without this tag, search engines might index and display the wrong version of your website to users accessing it from another country. This can result in irrelevant search results and frustrating experiences for the users. 

Add Canonicals

Canonicals are tags that instruct Google on which version of a page to index and display in search results. The three important goals of canonicals are- 

  • To avoid potential duplicate content issues
  • To ensure that the right page receives proper SEO value
  • To consolidate link equity from all the duplicate pages of a particular E-commerce page

E-commerce websites often have multiple versions of the same product page, category page, and other pages. For instance, if a particular product has multiple variants, then multiple duplicate pages will be created for these variants. 

Without canonicals, Google might end up interpreting all these duplicate pages as separate entities, resulting in the dilution of SEO value for that particular product. It might even penalize you for having duplicate content across all these pages. To avoid such issues, you need to use canonicals. 

Include a site map

A sitemap is a file on your website that contains complete information about all your web pages and content. Search engines use this sitemap to crawl your website more efficiently. A good sitemap will not leave out any page be it a category page or a product page. Sitemaps use both XML and HTML, however, HTML sitemaps are generally considered to be more useful for users. You can create a sitemap either manually or by using various tools. Google’s Webmaster, Lucidchart Sitemap Generator, and Powermapper are some of the popular tools used for generating sitemaps. Here is a sample HTML sitemap:

HTML Sitemap example

Source: H&M Group 

Link Building Strategies For E-commerce Site

Link building is important for SEO as it improves the authority, visibility, and rankings of your website. When you build high-quality backlinks from reputable sources, you are essentially attracting high-quality organic traffic who are more likely to buy. Here are a few strategies you can adopt for link building: 

1. Resource Page Link Building

In a resource page link-building strategy, you get backlinks from webpages that curate and link out to useful resources within the industry. You, as a website owner, can suggest your webpage as one of these resources. The best part is you do not have to do too much convincing to get your webpage added because you are helping the resource page owner to keep their pages fresh and up-to-date. 

But your website must be relevant to the resource page, otherwise, your request will be rejected. Just search for all the relevant resource pages in your industry, vet these pages, reach out to the page owner, and suggest your website as a potential resource. 

2. Partnering With Influencers And Affiliates

It is not difficult to find major and micro-influencers in every industry. Partnering with these influencers and affiliates can expose your products to a wider audience, thereby attracting natural backlinks. This, then, has a positive impact on your SEO score. 

You can ask influencers to write product reviews, create unboxing videos, or even write sponsored content that highlights your brand and products. Many influencers have their own blogs or websites where they can publish in-depth content about your products, generating additional backlinks.

3. Broken Link Building

Broken links are amazing opportunities to gain backlinks to your website. Start by finding websites that have mentioned products like yours and linked them to the original website. Some of these links might be broken or inactive. 

If you find such links, reach out to the website owner and share your webpage as an alternative option. They will be happy to replace a broken link with a working one. You can use tools like Brokenlinkchecker to identify broken links in a particular URL. 

4. Stealing Competitor’s Links

Though this strategy might sound highly dubious, this is a legitimate and very common way to build backlinks. You need to first analyze your competitor’s backlink profile and identify high-quality backlinks that your competitors have earned over the years. Now, see if there’s a chance for you to obtain similar links.

Platforms like Ahrefs and SEMRush offer backlink analysis tools to help you identify opportunities in competitors’ links. While reaching out to websites that link to your competitors, be honest and showcase how your products or brand can add value to their audience beyond what your competitors offer. 

5. Guest Posting

Guest posting involves creating valuable content for other websites within your niche.  In exchange, you can get valuable backlinks to your E-commerce site. The key is to identify reputable websites that accept guest posts, have good domain authority, and have an audience that matches your target market. 

The good thing about guest posting is that it not only generates valuable backlinks to your website but also improves your brand visibility and showcases your brand as an authoritative name in the industry.

Keep Track Of E-commerce SEO Success

Your responsibility is not over once you have implemented all the above strategies and optimized your E-commerce store for search engines. It is equally important to understand the impact of your strategies so that you can identify areas for improvement and finetune your strategies to improve the outcomes. Let us now understand how to track your E-commerce SEO success. 

Key Metrics To Track For E-commerce SEO Success 

  • Conversion Rate: It is the percentage of visitors who complete a desired action on your website. In an E-commerce environment, the action is usually making a purchase. A high conversion rate indicates that the keywords you are targeting in your SEO strategy are highly relevant to your target audience.
  • Bounce Rate: It is the percentage of visitors who leave your website after viewing only one page. A high bounce rate indicates that the products or your website’s content may not be meeting the search intent of the users. In other words, you need to tweak your keyword selection. 
  • Click-through Rate: It is the percentage of visitors you are attracting to your E-commerce website after they see your page in the search engine results pages. A high CTR indicates that your title tag, meta description, and content are appealing and are capable of attracting clicks from search engine users.
  • Core Web Vitals: These are specific website performance metrics that measure different aspects of user experience. It predominantly includes Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics help assess website loading performance, interactivity, and visual stability respectively. 
  • Keyword Ranking Changes: The changes in positions of specific keywords that you are targeting in search engine results pages over time. If a keyword improves its ranking, it indicates that your SEO efforts for that keyword are bearing fruits. On the other hand, if a keyword’s ranking drops, you may need to investigate the possible reasons, such as algorithm updates, changes to your website, or increased competition.
  • Non-branded Keywords: Non-branded keywords are generic keywords that do not include any specific brand names. By analyzing these keywords, you can identify new market opportunities and potential product categories that might be in demand. This can help in fine-tuning your SEO strategies to capitalize on emerging trends.

How to Track Your SEO Success?

The easiest and most effective way to track your SEO success is by using tools like Google Analytics, SEMRush, and Ahrefs. For instance, Google Analytics offers comprehensive insights into your website’s performance and captures metrics such as organic traffic, user behavior, conversions, and bounce rates. And it is quite easy to set up Google Analytics on most E-commerce platforms. 

Tools like Ahrefs and SEMrush also help in keyword analysis. For instance, they can track the rankings of your target keywords in search engine results and even highlight how your rankings have changed over time. They can even track your performance against competitors.

Choose The Right E-commerce Platform For The Best SEO

As we wrap up our blog, you would have realized that the strategies you use to optimize your website’s SEO impacts your online success. The intricacies of search engine optimization can’t be underestimated, and your chosen platform plays a pivotal role in how well your website ranks and performs. 

Kartify – E-commerce Platform is the best choice for most businesses because it is the only platform you would need to handle the entire lifecycle of an E-commerce order. Right from inventory tracking to payment processing, Kartify takes care of everything you need to manage your store.

Some of the key features of Kartify include:

  • Search-engine-optimized product listings
  • Advanced analytics covering sales, traffic, and products
  • Native integrations with 80+ relevant platforms 
  • Site speed optimization with super-fast smart search capability 
  • Optimized checkouts to reduce cart abandonment 
  • Seamless selling across platforms with Omni-enabled capabilities

To know more about Kartify and how it can help in driving organic traffic to your online store, contact us now. 

How To Choose An SEO-friendly E-commerce Domain Name?

Have you ever owned a physical store? If yes, then you know the difficulty and pain of finding the perfect location for your business. Your E-commerce store is no different. The only change – a domain will replace the physical location. 

You need to find a domain name that is not only easy to remember but also attracts potential customers to your online store. In other words, you need to pick an SEO-friendly E-commerce domain name. So how do you do that? Let’s find out.

What is an E-commerce Domain?

It is the web address of your online store on the internet. It serves as a unique identifier for your E-commerce store, making it accessible to anyone with an internet connection.

Examples of Good Domain Names

Here are some good E-commerce domain names that have helped brands in driving more traffic to their online store and feature in the first page of search engines:

www.nurserylive.com

www.mochishoes.com

www.pepejeans.in

www.whiteteak.com

www.hokmakeup.com

As you can see, each of these domains is carefully chosen to reflect that particular store’s specialization. It is also memorable, easy to recognize, and resonates with the target audience. This makes these domain names memorable and relevant for the respective users. Such domain names also help in establishing a strong online presence for these brands and enhancing their overall credibility.

Does The Domain Name Affect SEO?

The short answer is–yes. Everything from your domain’s length to the keywords used in it will impact your SEO. Just like how a keyword-enriched, relevant, and value-driven blog attracts readers, an SEO-friendly domain that is simple, trustworthy, and focused will draw more traffic from search engines and garner better interest from people. 

Let us understand this with an example. Here are 2 domain names –

  1. cheapjeansoffer.net
  2. zbrandjeans.com 

The first domain looks spammy and doesn’t instill confidence in our minds. Most of us will stay away from such domains. 

On the other hand, the second domain looks promising. It not only looks credible but has the keyword ‘jeans’ in it, which will be useful for those searchers looking to buy jeans.

How To Choose The Domain Name That Represents Your Brand And Helps SEO

Here are some handy tips to adopt while picking a domain name for your E-commerce store – 

Choose The Right Keyword That Is Synonymous With Your Brand

There was a time when search engines like Google immensely valued the presence of keywords in the domain. And many brands went on infusing keywords into their domain to take the top spots in search engines. Keywords are still important today but in a different way. You no longer have to add the exact keywords into your domain for search engines to take notice. As long as you can add some concepts or words that give clarity to your E-commerce store, you are fine. 

For example, the popular clothing brand Max has adopted the domain https://www.maxfashion.in. By using the word fashion, Max has successfully highlighted what they are selling clothes without sounding too obvious or awkward.

Keep Your Domain Name Short

Here’s a simple thumb rule when it comes to domain names – the shorter, the better. Why? Because shorter domain names are more memorable. If you notice, most of the popular brands around the world have short domain names. For example – 

www.meesho.com

www.croma.com

www.nykaa.com

www.zouk.co.in

These domains are easy to remember, easy to type, and easy to print on materials. The benefits are endless. Now, you might wonder – how do I pick a shorter domain name, especially when my brand name is long? 

The key is to remove all the unnecessary verbiage. For example, if your brand name is “The Best Exotics of Flora”, you can remove words like “The”, “Best”, and “Of”. You can choose the domain name –  exoticsflora.com.

The other option is to abbreviate. Ferns & Petals is the best example. They have picked the domain name www.fnp.com, which is shorter and easier to type than fernsandpetals.com.

Pro Tip: If your brand has uncommon spellings after abbreviations, it is recommended to buy domains with potential misspellings so that your potential customers will reach your website even if they make minor mistakes in spelling. 

Understand Linguistic Psychology

While selecting a domain name, you also need to play a bit with the psychology of the language. The domain name you pick should not only resonate with your potential customers but also spark their brains to connect your brand with positive emotions. In other words, the words you use should carry emotional weight and associations. 

For instance, if your store sells luxury watches, then you could pick a domain name like “timeelegance.com” . It adds a touch of sophistication and elegance without sounding too salesy.

Use A Trustworthy Domain Extension

Undoubtedly, “.com” is the numero uno when it comes to the list of popular domain extensions in the world.  It’s also the most trusted domain extension as it conveys a sense of legitimacy, which can positively influence how customers perceive your business. While the use of .com may not give you a major SEO boost, it will definitely help in driving traffic organically to your store, thanks to better trust.

Now, if you do not get a .com domain extension, all is not lost. Extensions like .co, .in and .net still continue to be popular. And .store is another emerging domain extension focused on E-commerce stores.  

Understand The Role Of Folders, Subdomains, And Relevance

Before you go ahead and pick a domain name for your store, you must know the role of folders, subdomains, and relevancy,

Start by analyzing how relevant your site is to a particular search query. This will help you determine how high or low your domain will rank on a search engine. For example, if you are a brand selling laptops, you’ll naturally have the keyword ‘laptop’ spread all over your website, right from product descriptions to metadata so that your website shows up in the search engines when customers search for the keyword ‘laptop’. Now, it would also help if your domain name had the word laptop or its concepts in it so that you can improve the relevancy of your overall website. 

Similarly, you must understand the role of subdomains and folders. 

Subdomains are:

  • www.blog.abc.com
  • www.shop.abc.com

Subfolders are:

  • www.abc.com/blog
  • www.abc.com/shop

While they both look quite similar, search engines read them differently. Subdomains are read as if they are separate websites. Subfolders, on the other hand, are read as part of the original domain. Obviously, subfolders are better than subdomains because subfolders show Google that you are building a solid repository of pages around your brand. So if given an option, always pick subfolders for your website. 

Bonus: Make Sure Your Domain Name Passes The Radio Test

This is a unique and interesting way to identify if your choice of domain name is right or not. All you need to do is imagine that you are running an ad for your brand on the local radio station. At the end of the ad, the radio host reads your domain name loudly and directs listeners to visit your website. 

If these people can easily spell and type your domain name correctly later, then your domain name has passed the radio test. If not, you need to revisit your choice of words in the domain name. You can try this test with your friends and family. The goal of this test is to ensure that you have spelled your domain name in the most common way instead of an interesting and unique way that might confuse people and redirect them elsewhere.

Conclusion: Be Mindful While Choosing A Domain Name For Your E-commerce Business

Your domain name serves as a representation of your brand, your values, and the products you offer. They will also aid in brand identity and recall. Therefore, it is essential to approach the process of selecting a domain name with mindfulness and consideration. Follow the tips highlighted in this post to ensure that your brand enjoys the whole benefits of an SEO-friendly domain name. 

If you need help in managing your E-commerce business, reach out to ANS Commerce. A Flipkart group company, ANS Commerce, is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands. 

From creating your online store, running profitable performance marketing campaigns, managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth!  

To know more, book a demo now. 

Omnichannel vs. Multichannel: What is the difference?

In today’s Competitive E-commerce market, consumers have high expectations for their shopping experience.  They expect it to be fully personalized, quick, responsive, and location-agnostic. And businesses that offer such a seamless customer experience end up being successful. 

Now in a discussion about shopping experiences, it’s hard not to mention the terms “omnichannel” and “multichannel.” After all, they are two powerful retail strategies that revolve around offering a consistent shopping experience across various channels. Even though these two terms are often used interchangeably by most people, they operate on different principles and serve divergent purposes.  

In this post, we will explore the differences between Omnichannel and Multichannel strategies including their benefits, working, and popular examples. 

What is Multichannel Retail?

It is a retail business model where you sell products through more than one channel. The channels could be digital like a website, marketplaces, or physical like a brick-and-mortar store. 

However, these channels are not integrated with each other. In other words, even though every individual channel supports the main business, data synchronization across channels is minimal or nonexistent. This also means your customers need to visit that specific channel to assimilate key information like availability and price.

How Does Multichannel Retail Work?

For the sake of simplicity and to better understand this concept, let us consider a hypothetical situation where you plan to sell on your own website and through a marketplace. These are the main steps involved in setting up a multichannel retail strategy for these two channels – 

Step 1: Create and upload the product data on your own website

First and foremost, create your products on the E-commerce platform which is managing your website. Enrich it by adding multiple images, detailed product descriptions, prices, stock availability, and variations if any. Let us consider this as your primary database and the main source of truth for your inventory. 

Step 2: Format the product data and push it to the marketplace

The data format supported by the E-commerce platform might not be supported by the marketplace. This means you cannot export the data from your primary repository to the marketplace easily or there cannot be a two-way synchronization between the two platforms. So you need to import the raw product data from your primary database, optimize it to suit the marketplace’s data format, and then finally export it to the marketplace’s database.

Step 3: Manage incoming orders on the marketplace

Your primary database will be automatically updated in case a user places an order directly from your website. However, if the user places the order on the marketplace, you must first receive the order, match it to the correct product on your primary database (whose stock gets updated), ship the product, and share the tracking information back to the marketplace. Put simply, there is no seamless integration between the two platforms. As you start selling in more and more channels, you will find fulfilling orders extremely time-consuming and costly due to non-synchronized data.

What are the Benefits of Multichannel Retail?

Despite the lack of integration between different channels, there are certain advantages offered by a multichannel retail strategy over a single-channel strategy. They are –

1) Better sales and revenue

By adopting a multichannel retail strategy, you not only reach a wider customer base but also be able to target different customer segments and demographics. 

For instance, using an E-commerce website or app, you can attract Gen Z and tech-savvy customers who enjoy the convenience of online shopping. On the other hand, by having a physical store, you can attract the older generation who prefer the tactile experience of shopping in-store and seeking personalized assistance. 

As you can see, you are essentially tapping into new markets and attracting different sets of customers who prefer specific channels. This broader reach automatically translates to more sales opportunities and revenue for your business. 

2) Enhanced brand visibility

When you have a presence across multiple channels, you automatically increase the visibility of your brand. Potential customers are more likely to recognize and remember your brand when they encounter it in different touchpoints, such as physical stores, marketplaces, and E-commerce websites. 

This recognition, in turn, will instill a sense of familiarity among these prospects, making them more comfortable and reassured while considering a purchase from your brand. 

Also, having a presence in multiple channels gives you an opportunity to reinforce your brand messaging and USP on different platforms.   

3) Improved data collection

Multi-channel retail offers more opportunities to gather information about your customers. You not only have the possibility to collect more information but also the ability to use them more effectively. 

For instance, imagine you are selling in-store only. A shopper who visits your store might not be too keen to provide a lot of information about them. And also, there is only so much information that a sales rep can collect from a customer. 

However, if you have an online store as well, you will be able to easily collect key information about the customer such as their mobile number, email address, preferred products, etc. You can use this information to share personalized discounts and offers that they can redeem in either of the two channels.

What is Omnichannel Retail?

Omnichannel retail is a retail model where you sell across multiple channels that are closely integrated. There is seamless data synchronization between different channels, ensuring that the customer has the same information irrespective of the touchpoint they use to access your store. More importantly, a successful omnichannel retail ensures that your customers’ interactions across different channels feel like it’s part of one seamless channel. 

How Does Omnichannel Retail Work?

The whole concept of omnichannel retail revolves around data communication between different channels. On that basic note, let us understand the different steps involved in omnichannel retail:

Step 1: Select the right channels to include in your omnichannel model

Start by identifying the ideal channels through which your customers can purchase from you. Stepping into your customers’ shoes will help you identify the most convenient touchpoints for them to interact with your brand. 

Find out the pitfalls and potential cracks in each of those channels. More importantly, ensure that the goals of each of those touchpoints align with your overall business goals. And yes, you can always branch off into new channels as you grow your customer base. 

Typical channels include – physical stores, E-commerce websites, mobile apps, marketplaces, and social media marketing channels like Facebook and Instagram.

Step 2: Create an omnichannel strategy

Develop a comprehensive plan that encompasses all touchpoints and outlines how you will engage with customers at each touchpoint and at what stage of their journey. The goal of this step is to align your sales, marketing, and customer service efforts across channels to create a unified and consistent brand experience for customers. Your strategy could focus on synchronized promotions, personalized customer support, and so on. 

Step 3: Plan your inventory

The next step is to have a clear understanding of your inventory. Centralize your inventory data and ensure it is synchronized across all your identified selling channels. The goal of this step is to provide accurate product information to customers irrespective of how they reach you. Information could include product availability, pricing, and delivery options. Include your sales, operations, and logistics teams while planning your inventory so that every team’s concerns related to inventory management are addressed.

Step 4: Connect the channels for seamless data flow 

Once you have selected the channels and created an omnichannel strategy, the next step is to integrate them to allow high-quality data to flow across them in real-time. The key here is “real-time”. The integration has to be achieved in such a way that when a customer interacts on one channel, their actions and preferences should be reflected immediately across all other channels. 

This will enable you to offer personalized recommendations, consistent pricing, accurate inventory visibility, and a unified shopping cart across channels. You will need the right tech stack and APIs connecting different systems to achieve a successful integration between channels. 

Step 5: Collect data

Collecting data in your omnichannel retail model enables you to identify where customers are in their customer journey in a particular channel, how engaged they are, and what you can do to further nurture the relationship. Implement robust analytics tools and systems to capture, organize, and analyze this data effectively. The insights gained from data analysis will help you refine your omnichannel strategy and drive business growth. 

What are the benefits of Omnichannel Retail?

Since omnichannel retail also revolves around multiple channels, it offers all the benefits offered by multi-channel retail. Apart from that, here are some additional advantages offered by it – 

1) Fully optimized operations

Omnichannel retail optimizes your operations, resulting in increased efficiency and productivity. For instance, by integrating different channels,  you get a holistic view of inventory and orders, enabling you to accurately track product availability, avoid stockouts, and fulfill customer orders more efficiently. 

Additionally, you can implement techniques like ship-from-store and click-and-collect by utilizing your brick-and-mortar stores as fulfillment centers. This will improve order fulfillment speed and reduce shipping costs

2) More convenience

In omnichannel retail,  customers can easily switch between channels, view their shopping history, and have access to their saved preferences and payment information on any channel, making the overall process more convenient. 

Also, omnichannel retail enables you to provide personalized recommendations to customers based on their preferences across different channels. This again enhances convenience by presenting customers with relevant products, offers, and discounts, saving them time and effort in finding items that align with their interests and preferences.

3) Competitive advantage 

Despite the advantages offered by the omnichannel strategy, not many businesses in India have embraced it. This means, if you embrace omnichannel retail, you will have a huge competitive advantage over others. 

After all, in this competitive retail landscape, it takes more than a good discount to convince customers to choose you over your competitors. By adopting omnichannel retail, you are effectively showcasing your brand’s commitment to meeting customer expectations and keeping your operations customer-centric.

4) Inventory Optimization 

In omnichannel retail, you need not maintain separate inventory for each channel; you have a centralized inventory pool that you can access from any medium. It enables you to allocate inventory more dynamically based on demand and channel performance. 

For instance, if the online channel consistently generates higher conversion rates compared to physical stores, you can allocate more inventory to the online store. Such dynamic allocation helps reduce excess inventory storage and improve overall inventory turnover.

Omnichannel vs Multichannel: What is the difference?

The difference between Omnichannel and Multichannel

 

From the information conveyed so far in this blog, you would have deduced that omnichannel strategy is an extension of a multichannel strategy as both use multiple channels to reach customers. However, the similarities end there. There are certain key differences between the two when it comes to purpose, execution, and user experience. Here are they – 

Focus

In the case of multichannel retail, the focus is always on the product. The goal is to ensure that your product is available everywhere so that it follows your customers. On the other hand, the focus of omnichannel commerce is the customer. Its primary goal is to grab the attention of the customer using a variety of channels so that they will ultimately purchase from you. 

Execution

In omnichannel retail, the operations of different channels work in tandem. This means you will get a single view of the customers and products across all the channels. However, in multichannel retail, the operations of different channels are disconnected. As a result, you will get multiple views of customers and products. 

Experience

The experience that customers face in multichannel retail is often disjointed and fragmented. There is a lack of consistency in branding, pricing, and even customer service. However, in omnichannel retail, customers get a seamless and integrated experience where they encounter consistent branding, messaging, and personalized interactions, resulting in a great customer experience.  

Multichannel and omnichannel examples

Here are some popular brands that have embraced multichannel and omnichannel retail strategies – 

Lenskart

Lenskart omnichannel retail

Type: Omnichannel retail

Channels present: Website, mobile app, physical store, social media, and marketplaces like Amazon and Flipkart.

Lenskart is an Indian optical retail business with thousands of physical stores established across India. They also sell via a dedicated website, mobile app, and on marketplaces like Flipkart and Amazon. Lenskart is one of the few brands in India where customers can seamlessly transition between different channels and complete their purchase in their preferred one. For example, the customer can visit a store to try a product, place the order on their mobile app, and get the product delivered either at the store or at their doorsteps. 

Bluestone

Bluestone Omnichannel retail

Type: Omnichannel retail

Channels present: Website, app, social media platforms, and physical store.

This jewelry brand has successfully adopted omnichannel retail by integrating its website, physical store, and mobile app. For instance, you can start your jewelry exploration online, browse the collections, and even customize your designs. Once you have made your selections, you have the option to visit the nearest physical store to view the chosen designs in person, get assistance, and finalize your purchases. The inventory is synchronized between the online and offline channels to ensure availability and consistency.

Fabindia

Fabindia Multichannel retail

Type: Multichannel retail

Channels present: Website, app, social media platforms, and physical store.

Fabindia is another popular Indian brand that has become synonymous with ethnic wear and traditional handicrafts. They have a presence across multiple channels like a physical store, an E-commerce site, and a mobile app. Customers can place orders on any of these platforms but there is no direct integration between them. Nevertheless, their presence in multiple channels has increased their brand visibility and improved accessibility to their products.

D-Mart

Dmart Multichannel retail

Type: Multichannel retail

Channels present: Website, app, social media platforms, and physical store.

D-Mart, one of India’s largest supermarket chains, has effectively built a multichannel retail presence by combining its physical store network with online initiatives. With a strong focus on customer convenience, D-Mart has opened numerous physical stores across cities. Customers can visit these stores to access a wide range of products. In addition to physical stores, D-Mart has ventured into the online space by launching an online website and a mobile app where customers can conveniently browse products, place orders, and opt for home delivery

Omnichannel vs Multichannel: How to choose?

Both omnichannel and multichannel retail have their own positives and negatives. And the above examples are proof that retailers have achieved success irrespective of which model they chose. However, there are certain types of businesses that will face better success by picking one of these models. Let’s understand more about it. 

When should you choose multichannel?

If you are someone who would like to reach more customers quickly, multichannel retail is a great choice. All you have to do is list your products in as many channels as possible, advertise them, and start reaping the benefits in the form of increased sales and revenue. 

It is also a great choice for those who want results without spending too much money and time building an elaborate omnichannel retail model. However, you might still need the right tech stack to establish and manage your multi-channel operations. 

In short, you must pick multichannel retail if you have limited resources or your business is in the early stages of establishing a presence. 

When should you choose omnichannel?

Since omnichannel retail has multichannel retail as its foundation, you must first have a streamlined and optimized approach toward your multichannel operations. Only then will you  be able to successfully implement an omnichannel strategy. 

Also, developing omnichannel retail is not easy, both in terms of investment and effort. You must pick this model only if your business has sufficient in-house resources and the right tech solutions to manage it. 

In summary, you must pick omnichannel retail if you are an established business with adequate resources and already have a strong multi-channel presence. 

Multichannel vs omnichannel retail: Wrap-up

While multichannel marketing is still important in expanding your brand’s reach, the benefits offered by an integrated and coordinated omnichannel strategy are profound. However, successfully implementing and managing them across multiple channels takes work and will demand a lot of time from you. 
Alternatively, you can partner with ANS Commerce which is India’s leading E-commerce service provider offering end-to-end solutions to scale your business. ANS Commerce can successfully set up both multichannel and omnichannel retail for your brand so that you can stay competitive in the industry. To know more, book a demo now.

How To Create High-Converting Landing Pages? (Best Practices With Examples)

best landing page example from BlueStone

Anyone can build an E-commerce website today, thanks to the easy availability of low-code/no-code website building platforms. Some E-commerce website owners even manage to attract visitors to their websites via organic and inorganic methods. However, most of them fail to turn these visitors into paying customers. And that’s where the need for a unique, engaging, and appealing E-commerce landing page arises.

E-commerce businesses that end up creating such landing pages experience high traffic and a significant surge in sales. But how to create such high-converting E-commerce landing pages? Are there any successful E-commerce landing pages out there that you can emulate? Let’s find out in this post.

What is an E-commerce Landing Page?

An E-commerce landing page is a web page that is specifically designed to drive sales for an E-commerce business. It’s the page that a visitor lands on after clicking on an ad or any promotional link. The main goal of an E-commerce landing page is to persuade visitors to take action, such as making a purchase. A well-designed E-commerce landing page can guide the visitor through the sales funnel and encourage them to complete a transaction.

Why Do You Need Landing Pages For Your E-commerce Site?

Whether you’re an E-commerce business owner or a seasoned marketer, understanding the importance of landing pages is critical for your online success. Here are the top reasons why your E-commerce website needs landing pages – 

1. Drive Higher ROI For Paid Traffic

In the world of online advertisements, every click costs money. It is vital to get the most out of your advertising budget. And the best way to do this is by creating E-commerce landing pages that are relevant to your marketing campaigns. Visitors who click on a paid ad on Google or Facebook land on your website with a basic expectation – to see a landing page that is closely related to their search. And when you meet this expectation, there’s a high chance that they will make the purchase, driving higher ROI for your paid traffic. 

For example, if a user has clicked on an ad about running shoes, they do not want to be taken to a landing page constituting all types of shoes. This will delay their purchase and they will most likely bounce. But if they are instead taken to a landing page having different kinds of running shoes and a clear CTA, there is a good possibility that they will buy one. 

2. Great For Testing

E-commerce landing pages are great for testing because they allow you to experiment with different elements to see what works best for your target audience. For example, you can A/B test different headlines, images, and calls-to-action, to see which combinations lead to higher conversion rates. They are also quite helpful in optimizing your other marketing efforts. 

For example, if a particular landing page has a very high bounce rate, it could indicate that your communication is not working and you need to relook at the design and message of your landing page.  Or if a landing page with image A has a higher bounce rate than the same landing page with image B, it could indicate that image B is a better marketing asset you can use in other marketing channels like social media. 

3. Can Target Specific Customer Segments

E-commerce landing pages can be easily designed to target specific customer segments. All you need to do is to tailor the messaging and design to appeal to that particular group of buyers. Right from the headlines and images to the value proposition and CTA triggers, everything can be made to fit the buyer persona. This increases the relevance of your marketing messages and improves the likelihood that customers will relate with your brand.

For example, you could create a landing page that targets customers who are interested in sustainable or eco-friendly products. This page could feature messaging and images that highlight the environmental benefits of your products, as well as certifications or awards that demonstrate your commitment to sustainability. This approach would likely resonate with customers who prioritize eco-friendliness when making purchasing decisions.

4. Quick And Easy To Put Together

Creating E-commerce landing pages is no longer the daunting exercise it used to be a decade ago. With drag-and-drop landing page builders and pre-built templates available today, you can create a professional-looking landing page in minutes. 

This also means two things, One, you can start testing and optimizing your E-commerce landing pages without investing tons of money(or time). Two, you can create as many E-commerce landing pages as you want to increase the number of leads you target. 

Defining the Intent of Your E-commerce Landing Page

Your E-commerce landing pages can be classified into three broad categories based on the intent of creation viz. Top Of The Funnel, Middle Of The Funnel, and Bottom Of The Funnel. 

Top Of The Funnel (ToFu)

Top-of-the-funnel E-commerce landing pages introduce your website to new visitors. These people don’t know about your brand yet but there are high chances that they will be interested in your products. ToFu E-commerce landing pages can include your brand story, why you exist, and the products you offer. It should also have a CTA that focuses on lead generation. For example, you can create a landing page that focuses on the benefits of signing up for your newsletter. The CTA could be something as straightforward as “Sign Up To Newsletter”. 

Middle Of The Funnel (MoFu)

E-commerce landing pages at this stage are targeted at those customers who have shown interest in your brand but have not yet converted. These pages should have content that can convert those on the fence. It could include catchy headlines, customer testimonials, specific product benefits, etc. It should also include a CTA that drives instant purchases such as “Buy Now” to make the path to purchase frictionless. 

Bottom Of the Funnel (BoFu)

These landing pages cater to those customers who are strongly thinking of purchasing from your website. They have added products to the cart but haven’t checked out yet. Besides getting these visitors to complete the purchase, BoFu E-commerce landing pages are ideal for upselling and cross-selling. This is because customers are already strongly convinced about your brand and products and might be willing to purchase more from you. These types of landing pages typically include content about bundle offers, related products, etc. 

The 10 Best E-commerce Landing Page Examples

Whether you’re looking for inspiration or simply interested in seeing some of the best landing page designs, here are some classic examples of high-converting E-commerce landing pages and what we like the most in them –

1. Cult Sport

Best landing page example from Cult sport

Cult Sport, the sports apparel brand known for its high-quality products and unique designs has created a stylish and functional landing page for its fitness equipment and wellness products. 

What We Liked About This Landing Page: 

  • It has minimal exit points. There is no linking to other pages to prevent visitors from leaving.
  • It has used original and high-quality images throughout the landing page.
  • It has offered discount straightaway to incentivize visitors to take action.

2. John Jacobs

Best landing page example from John Jacobs

John Jacobs, the trendy eyewear brand has created a highly successful landing page by focusing on the customer experience.  By using a seamless user interface and stunning visuals, it has been able to capture the attention of customers and drive conversions.

What We Liked About This Landing Page: 

  • It has compelling copies that are highly persuasive.
  • The form fields are limited to essential information.
  • It has taken the help of influencers to promote the products, thereby adding to the credibility of the brand. 

3. Pant Project

Alt Text: best landing page example from Pant Project

Pant Project, the Gen Z fashion brand has created a practical landing page for their pant collections that has all the ingredients of a high-converting landing page such as clear fonts, rich imagery, concise product information, etc. 

What We Liked About This Landing Page: 

  • It has focused on benefits instead of just talking about the features.
  • It has used testimonials as social proof to establish trust and credibility with visitors.
  • It has provided detailed product information so that visitors can make an informed purchase decision.

4. Skin Pantry

Best landing page example from Skin Pantry

Skin Pantry has created a captivating landing page to showcase its skincare products collection. With a clean and modern design, compelling visuals, and persuasive copy, Skin Pantry’s landing page is a great example of effective E-commerce marketing.

What We Liked About This Landing Page:

  • It has a clear CTA that is prominently displayed and easy to find.
  • It has used videos to make the experience more engaging to the user. 
  • It has tied the discount offer to a specific event to create a sense of urgency and increase the likelihood of conversions. 

5. Pink N Blu

Best landing page example from Pink N Blu

Pink N Blu, the popular toy brand consistently creates magical experiences for children with their innovative toys. Their landing page is a testament to this as it has been carefully designed to capture the attention of parents and children alike, with vibrant colours and engaging imagery. 

What We Liked About This Landing Page:

  • There are limited distractions including no pop-ups.
  • It has segregated the entire page into different sections to make it scannable.
  • It has used customer reviews to build trust and credibility with visitors who may be sceptical about the brand and products.

6. Blue Stone

BlueStone, the renowned jewellery brand has designed an easily navigable landing page and showcases its unique and attractive designs in a clutter-free interface. It has focused on making the user journey interruption-free.

What We Liked About This Landing Page:

  • It has effectively highlighted the Unique Selling Proposition of the brand right at the first fold. 
  • It has featured news articles on the landing page to establish credibility with visitors who may not be familiar with the brand.
  • It has included content from its social media channels to demonstrate that the brand is active on social media. This again adds to the trust factor.

7. Petsy

Best landing page example from Petsy

Petsy, the thriving online pet store has crafted a landing page that is a fine example of how to create an engaging shopping experience for pet owners. The brand’s landing page stands out because of its attention to detail and well-curated collections that are relevant to the visitors.

What We Liked About This Landing Page:

  • By including the end date on the sale banner, the brand has created a sense of urgency to encourage visitors to take action.
  • It has used plenty of white space to create a clean and modern look.
  • It has used contrasting colours to make the CTA stand out.

8. Bookswagon

Best landing page example from Bookswagon

Bookswagon, the online bookstore, has created an appealing and action-oriented landing page for its website. Their landing page is the best example of how to create an aesthetically pleasing landing page without comprising the functionalities.

What We Liked About This Landing Page:

  • It has a clear hierarchy of information that is easy to scan and navigate.
  • It has included relevant images of the books to capture the attention of visitors
  • It has a search function on every landing page to ensure that the user can access any content on the website instantly.

9. Oppo

Best landing page example from Oppo

Oppo, the phone brand has created a dedicated landing page for their different phone models. All their landing pages match their products in terms of stylishness and have all the key information needed for the visitor to make the purchase decision. 

What We Liked About This Landing Page:

  • It has used catchy and memorable phrases to make the message stick in the minds of visitors. 
  • It has employed upselling and cross strategies throughout the landing pages to increase the average order value.
  • It has displayed brand events happening around the world to create a sense of legitimacy and authority.

10 Li-Ning

Best landing page example from Li Ning’s India website

Li Ning’s India website has gained great popularity not only for its high-quality products but for its landing page that effectively showcases its vast collection of sports products. It has achieved this with the help of a combination of clear and concise messaging and eye-catchy visuals.

What We Liked About This Landing Page:

  • It has a simplified menu to make it as easy as possible for visitors to find what they’re looking for.
  • It has provided valuable information about the products in an easy-to-understand language.
  • It has smartly encouraged visitors to join its social media channels by incentivizing the action-taker with exclusive discounts, 

Best Practices For Your E-commerce Landing Pages

If you want to create E-commerce landing pages that actually convert, there are a few best practices that you need to follow. Let’s take a closer look at them –

1. Limit the Clutter

Here’s a simple mantra followed by most of the brands owning high-converting E-commerce landing pages – keep it clear, easy to follow, and straightforward.  Your E-commerce landing pages must contain very limited text, catchy but concise headlines, a visible CTA button, and bullet points for product details. It must avoid confusing or overwhelming customers due to too much information. It’s best if you could stay away from fluff and make sure that the content is skimmable and the user can find what they were looking for instantly.

2. Include Clear CTA

As soon as they reach your landing page, the user must know what you are offering and how to avail of it. And the best way to do this is by having a clear and visible CTA. The key is to have only one CTA throughout the landing page. More than one will confuse the user. Also, having one clear CTA will ensure that the user completes the desired action without any distractions. And always include multiple buttons for your CTA that are placed at different sections of the page.

3. Use High-Quality Images And Videos

Images and videos are probably the first thing someone will see when they reach your landing page. So it is very important that they are of the highest quality and serve the desired objective of your landing page. Avoid images and videos that are pixelated or have poor lighting. More importantly, stay away from those that do not fit with the content. Also, ensure that the images are optimized for mobile devices as most people use their smartphones to research and purchase products today. 

4. Utilize Social Proof

Social proof is a powerful tool to build trust and credibility with visitors. One way to utilize social proof on your landing page is by sharing positive reviews from satisfied customers. And don’t forget to add images from the reviews as they provide authentic visual evidence of others’ experiences, building trust and credibility. 

Social proof can also be a powerful motivator for others to take action. You could display social media followers or likes, especially if your business has a large social media following. Some tools like Foursixty and Yotpo allow you to seamlessly integrate reviews from your social media channels directly onto your product pages. This will enable you to showcase real-time feedback and experiences from customers

5. Make It Benefit-Oriented

When visitors arrive on your landing page, they are looking for a solution to their problem or a way to improve their life. By presenting your products in a way that focuses on the benefits, you can show them how it can solve their problem or meet their needs, which can increase the likelihood that they will take the desired action.

Focusing on benefits can also help differentiate your product from your competitors. Instead of just listing the features of your product, which may be similar to what your competitors offer, focusing on benefits can show visitors why your products are better and why they should choose it over the competition.

6. Make Your Website Easy To Navigate

A website that is complex to move around can be frustrating to visitors and result in bounces. So always have a clear and consistent navigation menu that is accessible from every landing page you create. A search function has also become mandatory these days on your landing page as it allows visitors to quickly find what they’re looking for, directly from the landing page. 

Lastly, organize your landing page with the help of headings and subheadings to make it more scannable. 

7. SEO Optimization

SEO optimization is important for your E-commerce landing pages because it helps in attracting high-quality organic traffic to your website and converting them into customers. When your landing page is optimized for search engines, it has a higher chance of appearing at the top of search engine results pages (SERPs) when shoppers search for relevant keywords. This increases the visibility of your E-commerce landing pages, and as a result, more potential customers are likely to click through and engage with your content. 

Conduct thorough keyword research and incorporate relevant, targeted keywords into your landing page content, metadata, and the alt text of the images. Also, ensure that your E-commerce landing pages are responsive and optimized for mobile devices. 

8. Track Key Metrics

Key metrics can provide valuable insights into the performance of your E-commerce landing pages and help you understand how well they are attracting and converting visitors. Here are the two most important metrics you should consider tracking:

  • Conversion Rate (CR):  It measures the percentage of visitors who take the desired action on your landing page, such as making a purchase, filling out a form, or subscribing to a newsletter. 
  • Bounce rate: It measures the percentage of visitors who leave your landing page without taking any action or navigating to other pages on your website. A high bounce rate can indicate that your landing page is not meeting visitor’s expectations.

Other key metrics to track include average time on page, click-through rate, and traffic sources.

Wrapping Up

Creating high-converting E-commerce landing pages is essential for the success of any E-commerce business. By following the best practices shared in this post and taking inspiration from the examples, you can create top-notch E-commerce landing pages and reap their benefits. 

If you are looking to take your E-commerce store to the next level, you can rely on ANS Commerce, India’s leading E-commerce growth partner. We offer end-to-end E-commerce solutions, from setting up your online store to creating high-converting E-commerce landing pages. This way, you can focus on what you do best – creating exceptional products and delivering top-notch customer service – while we take care of the rest. 

To know more about ANS Commerce, book a free consulting session with our experts today. 

E-commerce Migration And Re-platforming Guide 2023

With the rapid growth of online shopping, having a platform that can keep up with customer demands is more important than ever. But what do you do when your current platform just isn’t cutting it anymore? The answer is simple: E-commerce migration and re-platforming. 

Moving your online store to a new platform may seem scary, but the benefits are worth it. A new robust platform can offer improved uptime, a better user experience, increased scalability, and the ability to make improvements with ease.

But we know you’re thinking, “Isn’t E-commerce migration just going to be a hassle?” Yes, it can be, but with the right E-commerce migration strategy in place, you can make the transition smoothly and effectively. That’s why we’re here to help. 

In this guide, you’ll learn everything you need to know about E-commerce migration and re-platforming so you can set your business up for success. Let’s get started!

What Is E-commerce Migration?

In simple terms, E-commerce migration is the process of moving your existing E-commerce store (both front-end and back-end) from one CMS to another. The goal of such a transition is to improve your online store performance by leveraging the advanced features of the new platform. The process can involve migrating product catalog, customer data, orders, and other critical information and redesigning website’s look and feel to align with brand identity. 

E-commerce migration can also involve upgrading from older versions of a platform to a newer version or switching from an in-house solution to the cloud-based one. In general, there are three main types of E-commerce migration:

  1. Platform-platform migration involves migrating your E-commerce store from one platform to another. For instance, moving it from Magento to Kartify. 
  2. Phased migration involves transitioning your store in stages rather than all at once. This approach eliminates the risk of downtime and data loss, making the transition smoother and easy to manage.
  3. Monolithic to Microservices migration involves moving from a monolithic platform to a microservices architecture by layering platforms and third-party apps on top of one another. It is done to improve scalability and make it easier to manage your E-commerce store. 

E-commerce Replatforming Success With Kartify

E-commerce re-platforming is a delicate process that requires thorough planning and execution to ensure success. While the benefits of re-platforming are significant, it also introduces various risks and challenges that, if left unaddressed, could result in a loss of sales and negatively impact your business operation. 

That’s why working with an experienced E-commerce solutions provider is essential. For example, with our E-commerce platform Kartify, we have helped over 200+ D2C brands improve their digital footprints and grow sales. 

Here are a few benefits of hosting your E-commerce store to Kartify: 

  1. Seamless Integration: Kartify has integrated with more than 50+ third-party tools and systems, including Payment Gateways, Marketing Automation tools, SMS & Email providers and Order Management Systems, making it easier to manage all aspects of your E-commerce business.
  2. Managed Support: We offer comprehensive support throughout the migration process and beyond. It includes hand-holding during the onboarding process with a dedicated account team, in-house dev-ops, and design experts making it a hassle-free migration. 
  3. Highly Customizable: Kartify is a highly customizable, fully mobile responsive platform. From user flows and layouts to menu and filter options; you have complete control over the look and feel of your store. 
  4. Data Security:  We take comprehensive measures to keep your store and customer data secure by adhering to ISO/IEC 27001:2013 security standards and performing regular security audits with vulnerability assessments and penetration testing. In addition, all data on the platform is encrypted with access control.
  5. Made for India: Kartify has been carefully designed to the tastes of the Indian audience and offers many India-specific features like login with OTP, automatic pincode & city detection, GST Invoicing, and more.
  6. Omnifriendly: By enabling the fulfillment of online orders from offline shops, Kartify provides a unified and convenient experience for customers. With Kartify, you can also conduct offline surveys and offer cash returns, further enhancing the customer experience and building loyalty.

To know more about Kartify and ANS Commerce, request a demo now.

Four Signals That Announce It’s Time To Start Replatforming

In an ideal world, replatforming and website migration projects would happen with months and years of planning, clear-cut strategies, and defined goals. But in the real world, replatforming decisions are not proactively taken. Instead, most of the time, underlying issues force online stores to migrate. 

Below we have listed the common problems driving E-commerce businesses to migrate to a better platform. So check out for yourself, and decide if it’s time to re-platform your online store.

Technical signals for upgrading platforms 

The following technical signals indicate that it may be time to switch to a more advanced platform:

  • Lack scalability: If your existing platform is not able to handle the growing number of SKUs or does not provide omnichannel integrations, it’s time to upgrade your platform. 
  • Subpar site speed & performance: Perhaps your page load speed is low, taking more than 5 seconds to load, then customers are bouncing from your site, impacting the conversion rate. It would be best to start looking at scalable and more reliable platforms. 
  • Difficult to manage: If your IT team finds it difficult to make small changes on the website, such as it takes too long to customize or it is not possible to integrate the third-party tools you wish to partner with; it’s time to look for a new advanced platform. 

Financial Signals  

Here are the cost-related signals you should look out for while analyzing your existing E-commerce platform: 

  • Escalating maintenance cost: Over time, maintaining an outdated E-commerce platform can be increasingly expensive due to security vulnerabilities and compatibility issues that require constant upgrades and patches.
  • Dependency on costly third-party plugins: If your existing platform lacks the necessary functionalities, integrating third-party plugins can increase your operating expenses.
  • High Total Cost of Ownership: A high TCO, which includes the cost of site infrastructure, design, and maintenance, can indicate that it’s time to consider a more cost-effective platform solution. 

Marketing & Sales Signals

Here are the sales and marketing signals that indicate the need for replatforming an E-commerce site 

  • Poor customer experience and low conversion rates: A low conversion rate is a strong indicator that the current platform is unable to meet your sales and marketing goals. In other words, the outdated platform with limited features can result in a poor customer experience that will keep your customers away from making a purchase. 
  • Not optimized for mobile devices: 70% of E-commerce purchases happen on mobile, and Google also has transitioned to mobile-first indexing; this means the mobile-optimized online stores will rank higher on SERP ranking. So, make sure your platform is fully mobile-optimized!

Operational Signals

We have already discussed operational issues like slow site load, difficulty with customizations, and poor customer experience, indicating time to look for re-platforming. In short, if your team is spending more time fixing platform issues, instead of focusing on business-impacting decisions; it is time to consider a better, advanced platform.  

3 E-commerce platforming options that you can choose from

When it comes to setting up an E-commerce store, you have a few options to choose from. Each platform has its own advantages and disadvantages, and it’s important to select the one that best suits your business needs. Here are the three options to choose from: 

On-Premise 

An on-premise E-commerce platform is installed and runs on your organization’s own server. This means you get increased control over your infrastructure, which includes security, data management, and customizations. However, the advantage ends there. On-premise platforming has lost its popularity because of the higher costs involved in setting up and managing it. Complex hardware and specialized technical expertise to manage significantly add to the cost. 

Cloud 

A cloud E-commerce platform is hosted and managed by a third-party provider. The platform provider is responsible for managing the end-to-end software, right from infrastructure to security. This is quite beneficial for store owners as they can focus on other areas of the business instead of being bogged down by the technicalities of the software. The best part about cloud E-commerce platforms is that it is very easy to manage and update the store, even for non-technical users. Our E-commerce platform, Kartify, is a classic example. It offers all the above benefits to its users. In return, you need to pay a small monthly subscription.

Self Hosted

With a self-hosted E-commerce platform, you purchase and manage a cloud server from the solution provider and host your website there. The solution provider is responsible for maintaining the server and its security. Unlike on-premise platforms, you don’t have to purchase hardware or set it up on your premises, which means you don’t have to make large investments in technical expertise and resources. Examples of self-hosted E-commerce platforms include Magento, Opencart, and Woocommerce.

Things to consider before switching to new E-commerce platform

Here are a few questions you should ask yourself while evaluating an E-commerce platform 

  1. How user-friendly is the new platform?
  2. Does the platform let you customize your store to match the brand voice?
  3. Does the platform integrate with other tools you use, such as payment gateways, shipping providers, order management systems and marketing automation tools?
  4. Can the platform scale along with your business and accommodate rising traffic?
  5. Does the platform have any hidden fees, transaction charges, and associated expenses?
  6. How much effort and cost is involved in migrating your existing customer, product, and order data to the new platform?
  7. How is the quality and availability of customer support for the new platform? Do they have a repository of resources available for training and troubleshooting?
  8. Is the platform optimized for mobile devices? Does it provide a seamless mobile shopping experience?
  9. Does the platform have strong SEO features? 
  10. Does the platform provide reporting and analytics to help you make informed business decisions?

Steps to create an E-commerce re-platforming strategy 

Once you have determined the need for replatforming and have chosen the type of platform, it is time to develop a plan for the migration process. Here are the steps you should follow: 

1. Identify your business needs

The first step is to identify the current and future requirements of your E-commerce store. This includes understanding your business goals and how the tech platform will help you achieve those goals. A few important goals for an E-commerce store include the following-

  • Improving sales and revenue
  • Elevating user experience
  • Building a competitive advantage
  • Streamlining data management
  • Enhancing the efficiency of staff

2. Write the RFP

The next step is to draft a comprehensive request for proposal (RFP). The RFP should clearly outline your business goals and the expected features. This will help you evaluate and compare different E-commerce platforms for your needs. Here are some essential components to include: 

  • A brief overview of the project and your business.
  • A clear definition of your business goals or the reasons for re-platforming
  • A detailed section covering technical requirements for the new platform. It must include system architecture and security requirements. 
  • Current roadblocks and barriers to success
  • A list of all the features and functionalities expected in the new platform
  • A transparent timeline and budget for the project, including milestones
  • A clear explanation of all the evaluation criteria used for evaluating the proposals.
  • A description of the format for vendor responses.

By including all the key components, you will make sure that you receive the right proposals from vendors to meet your specific needs. 

3. Estimate cost & timelines

When considering the cost of re-platforming an E-commerce site, it is vital to take into account not only the upfront purchase price of the new platform but also the additional investments required to get the site up and running. These investments can include: infrastructure, maintenance, an in-house development team, surcharges for traffic spikes, ongoing fixes and testing, hosting, security upgrades, performance testing, and custom checkout options, to name a few.

In addition to these initial costs, it is also important to consider the cost of migrating data, maintaining website design and structure, and ongoing site maintenance and security. The cost of re-platforming and ongoing maintenance will vary based on the type of E-commerce platform you choose. 

4. Understand 3rd party integrations and other must-have features

The next crucial aspect to consider in your E-commerce replatforming strategy is evaluating the must-have features and compatibility with existing third-party softwares. This is critical to ensure that the new platform supports your business operations successfully. Must-have features could include any necessary functionality like product management, order management, shipping and tax calculation, customer management, etc. The easiest way to do this is by noting down all the features you use in your current platform plus the features you missed the most in it. 

Similarly, you must also ensure that all the existing third-party tools work with the new platform. The last thing you want is to change these tools and increase the cost of replatforming. 

5. Develop a content and data migration plan

The last step is all about clearly charting out the process for transferring data from the old platform to the new one. Here are the different sub-tasks involved in this – 

  • Start by cataloging all the data that needs to be transferred, including product categories, image catalogs, product descriptions, order data, and customer data. 
  • Understand the data format of the new platform and make any necessary modifications to your existing data. This will ensure that the data can be easily transferred without any hassles. 
  • Find out what are the different transfer options available. You can either opt for fully manual data entry, use automated tools, or a combination of both. Choose one based on your budget and the time available. 
  • Before you transfer the entire data, perform a test migration of a small set of data to ensure that there are no errors.
  • Develop a detailed plan for preventing data loss during the migration. It should also involve backup procedures and other contingency measures. 
  • Create a rollback plan in case the migration doesn’t go as per your plan. 

6. Plan for SEO after E-commerce migration 

After an E-commerce platform rebranding, it’s important to pay attention to your website’s search engine optimization (SEO) to improve its visibility and ranking on SERP. Here are some steps you can take to maintain the SEO after the migration:

  1. Redirect old URLs: If you have changed the URLs of any pages on your website during the rebranding, make sure to use 301 redirects to point the old URLs to the new ones. It ensures that any incoming links to your site will still work and will not hurt your website’s ranking.
  2. Check for broken links: Broken links can negatively impact your website’s ranking and user experience. Use tools like Screaming Frog or Ahrefs to identify broken links on your site and fix them as soon as possible.
  3. Update your sitemap: A sitemap is a file that lists all the pages on your website and helps search engines index them. After rebranding, ensure your sitemap is updated and accurately reflects the new structure of your website.
  4. Re-optimize your content: Look at your website’s content and make sure it is optimized for the keywords you want to rank for. It involves updating your page titles, meta descriptions, and other on-page SEO elements to better match your target keywords.

7. Monitoring site performance after replatforming 

Even though your E-commerce site has been successfully migrated to a new platform, it’s important to stay vigilant for a couple of weeks to ensure everything is working smoothly after re-platforming. During this time, closely monitor your Google Search Console and look for indexing issues like 404 errors, excessive redirects, and 500 errors, which can negatively impact your search ranking. 

Despite thorough planning, there are chances that some minor issues may slip through, so it’s important to monitor crawl errors immediately after the migration and for about a week after that. For example, while you may see a spike in crawl activity immediately after the migration, if this activity continues at high levels, it may indicate the creation of infinite crawl spaces, which can occur when the on-site search function creates auto-generated URLs.

In addition to monitoring crawl activity, it’s also important to pay attention to load speed and response times. Online shoppers don’t want to wait for a slow-loading site, and if your pictures aren’t optimized for fast loading or your CDN isn’t handling the new site efficiently, you may lose potential customers.

E-commerce migration checklist 

You can use this, E-commerce replatforming checklist for a successful migration process:

SEO:

  • All existing SEO links are redirected correctly to the new platform
  • All important elements, such as meta titles and descriptions, header tags, and alt tags, are properly transferred 
  • The URL structure remains consistent and does not harm existing link equity
  • There is no major change in the new website’s search engine rankings and visibility

Data Migration:

  • All customer data, including names, addresses, and other details, are properly transferred
  • All product data, including descriptions, images, and pricing, are properly transferred
  • Al existing order history is properly transferred

User Experience:

  • The new website’s navigation, layout, and overall user experience are optimized
  • The new website’s pages load quickly 
  • The new website is optimized for mobile devices

Integrations:

  • The payment system is properly integrated with the new platform.
  • The shipping module is properly integrated
  • CRM is properly integrated (If available)
  • The accounting system is properly integrated (If available)

Final Thoughts

As technology and customer expectations continue to evolve, it is critical for online store owners to regularly evaluate and upgrade their E-commerce platform and remain competitive. 

To ensure your migration goes as planned, consider switching to a platform that matches your business needs and offers complete tech support throughout the process. 

As an E-commerce marketing agency and technology provider, we can walk you through the process. 

Interested?. Book a free consultation with E-commerce Experts today!

17 Best Abandoned Cart Email Examples With Key Takeaways (+Free Templates)

The world of e-commerce is growing fiercely every year. In fact, according to Statista, the value of the Indian e-commerce industry is 74.8 billion US dollars. And it’s forecast to reach 350 billion US dollars by 2030. 

The reason behind these growing numbers is simple— consumers love the ease of e-commerce shopping while sitting in pajamas, in the comfort of their homes. 

And thanks to all the no-code tools, building an e-commerce store has become as easy as buying from it. But here’s the thing— while it looks all rainbows and unicorns from the outside, it’s actually challenging to run and grow an e-commerce business.

One of the challenges that could lead to the downfall of any e-commerce store is the high cart abandonment rate.

Nearly 70% of people abandon their carts while shopping online. This means a whopping 7 out of 10 people will add something to their carts and will exit without buying them. 

Fortunately, cart abandonment does not have to spell the end of your sales. By implementing an effective shopping cart recovery email strategy, you can potentially bring back a significant percentage of abandoned carts (10% or more), without any additional effort beyond the initial setup.

Abandoned cart email stats

And in this article, we’ll tell you everything you need to know about setting up a full-proof abandoned cart recovery strategy. 

But first, let’s understand the basics. 

What is an Abandoned Cart Email?

An abandoned cart email is a follow-up email e-commerce businesses send to the people who abandoned the cart. This email is for 7 out of 10 shoppers who didn’t make the purchase. With an abandoned cart email strategy in place, businesses can recover around 10% of the lost revenue. 

Abandoned cart emails remind customers of the items left in their cart and encourage them to complete the purchase. It may include a special limited time offer or promotion to incentivize the customer to return and complete the purchase. 

Alternatively, the email can have the option to order within it so the customer won’t need to return to the website. It makes purchasing easier for customers and increases the chances of conversions. For example, if they choose cash-on-delivery (COD), you can redirect them to a new page, or if they choose a prepaid option, you can take them to the payments page directly. 

Abandoned Cart Email Sequence you Should Follow

Studies suggest a series of emails work a staggering 63% better than just one email for recovery. 

Here’s an abandoned cart workflow that could help you recover the lost buyers-

Abandoned cart email sequence

Email 1: Friendly reminder email 

The first abandoned cart email is sent within 15 to 30 minutes to remind customers of the items they missed buying. To improve the chances of conversion, you can give them the option to purchase within the email. 

Email 2: Urgent follow-up email 

The second followup email is sent as a reminder of the items waiting in the cart. This email is typically sent within 1-2 hours of cart abandonment.

Email 3: Second follow-up email with offer

If the customer still did not make the purchase, you can send a second follow-up email with an offer or incentive within 6-8 hours of cart abandonment. You can also use category promotion as a hook to upsell similar products. 

Email 4: The final attempt email 

The fourth cart abandonment email is your last attempt to make the conversion; usually, by this time, the intent of purchase is very less, so focusing on category or bestseller promotion can be a route you can take while drafting the email. This email is usually sent after  24 hours of abandoning the cart. 

If the customer still does not make the purchase, we recommend not sending any more abandoned cart emails rather adding them to your nurture email sequence list. 

Basic Elements of Abandoned Cart Email

In order to influence the readers to go back to your website and buy the items in the cart, you need to make sure that your email gets opened and is compelling enough. This is where a few elements of high-converting abandoned cart email will help. Let’s discuss these in detail.

Abandoned cart email structure

Abandoned cart email subject line

A subject line is the first impression that you make on your potential customers. After all, it’s the first thing that they read. Therefore, the subject line should be compelling enough for potential buyers to open the email.

To make it irresistible, try using a combination of your store’s name and a friendly reminder. Phrases such as “Look what’s waiting for you” or “Did you forget something?” can be informal and cheerful. On the other hand, you can use a more formal approach with a subject line like “You left products in a cart.” If offering a discount coupon, it’s a good idea to mention it in the subject line to grab customers’ attention. 

Abandoned cart email subject line

Credit: Juicy Chemistry

The text following the subject line, known as the email preview, also plays a role in determining the open rate of your abandoned cart email. To maximize engagement, the preview text should complement the subject line. And the preview and subject lines should not be too similar. Also, using emojis in the subject line can make it stand out in the inbox.

Some examples of abandoned cart email subject lines are-

  • “Don’t miss out on these items in your cart”
  • “Your cart is still waiting for you”
  • “Complete your purchase and save [insert percentage or amount]”
  • “Your dream items are still available”
  • “Don’t let these deals slip away”
  • “Don’t forget about your forgotten items”
  • “Your cart is calling, come back and finish your purchase”
  • “Don’t leave empty-handed, complete your purchase now”
  • “Don’t miss the chance to own these items”
  • “Your cart is lonely, come back and complete your purchase”

It’s important to note that these are only examples, and the best subject line will vary depending on the tone of your business and the products you sell. Also, you should always A/B test your subject lines to see which performs better.

Store’s Logo

Including a brand logo in business emails is an effective way to appear professional and legitimate. Logos also help customers quickly identify the sender of the email. For abandoned cart emails, it is important to include your logo at the top of the email as it serves as a reminder of the purchase the customer almost made in your online store.

Add brand logo in abandoned cart email

Credit: Amazon

Email Copy

Here’s a fact— your email isn’t the only abandoned cart email that your customer is receiving. So to increase the chances of customers clicking the call-to-action button, your copy should be unique and attention-grabbing.

To achieve this, begin by highlighting the value of your abandoned cart email to the customer. This could include a friendly reminder that their cart has been saved for their convenience or an exclusive offer, such as a discount coupon. Creating a sense of urgency by mentioning it’s a limited-time offer can also help increase the chances of the customer taking action.

The key here is to make the copy as conversational as possible. You need to be polite, write like a human, and make it clear and concise. Don’t use jargon or complicated words. Use simple and easy-to-understand words instead.

Discount 

No customer dislikes a discount, and offering them with a coupon increases the chances of making a purchase. 

But here’s the catch— Some customers may habitually abandon their carts in anticipation of receiving discounts via abandoned cart emails. To prevent this from impacting profits, it’s best to avoid offering excessive discounts, such as those typical of Black Friday deals. A small discount, like 5%, may be sufficient to motivate customers to complete their purchase.

Another powerful strategy here is to add information about the current deals and discounts in your store instead of offering a discount on the items left in the cart.

Cart Items

You should enlist all the items left in the cart in your email. This will help the customer remember what products they thought about buying. The product photographs in the email will remind them why they added the product in the first place. Also, if the customer isn’t looking to buy everything, they might at least buy one or a few of the items. 

Call-to-Action

A CTA, or call-to-action button, is the key element of an abandoned cart email. The content before the button should be persuasive enough to encourage clicks. The design and text of the button should also be attention-grabbing and clear. Testing different CTA phrases, such as “Complete my purchase,” “Finish checkout,” or “Get it now,” can significantly improve conversion rates.

Add call-to-action button in your cart abandonment emails

Credit: Go Daddy

Contact Info

When a customer is close to completing an order but has concerns about delivery timing, coupon validity, or other questions, it’s important to have a clear and easily accessible means of addressing those concerns. 

Include a phone number, email address, or contact form in your abandoned cart email so that customers can quickly reach out with any questions or concerns. This will help to increase customer comfort and confidence in completing their purchase. For example, in the image below, the brand has subtly integrated the ‘contact us’ CTA at the bottom. 

Add customer care contact information in your email

Credit: Nykaa

Additionally, adding links to your business’s social media pages or a store address can provide customers with additional information and resources to make an informed decision.

Abandoned Cart Email Best Practices

Here are some of the best-abandoned cart email practices that can help you improve the retention rate-

Timing

The best time to send abandoned cart emails is shortly after the item has been abandoned. A good baseline is to send the first message one hour after abandonment. This allows you to take advantage of the customer’s initial shopping urge. It’s also important to keep the timeline condensed, without being overly pushy. A suggested schedule would be to send the second email 24 hours after the first email and the third one 24 hours after the second email.

Email Subject Line

A subject line is the first thing someone reads when you send an email. 

And that’s why it is important that it grabs enough attention and pushes the reader to open the email.

The length of the subject line does not have a significant impact on the open rate for most users. However, for those who read your emails on mobile devices, shorter subject lines may perform better. The best approach is to experiment and determine what works best for your specific audience.

Personalization

No matter what kind of email you’re sending, personalization is crucial. It reflects that your brand is human and knows the customers. 

Personalizing abandoned cart emails by including the specific items left in the customer’s cart and addressing them by name can increase the chances of the customer returning to complete the purchase. This is because the customer has already shown interest in the items by adding them to their cart, and seeing them listed in the email may remind them to complete the purchase.

Social Proof

Using customer reviews and testimonials in your abandoned cart emails can help to enhance your branding and create a sense of FOMO among customers who have left items in their cart. For example, including positive reviews of specific products in the abandoned cart email can entice customers to complete their purchases.

Call to action (CTA)

In order to encourage customers to take action, it is important to include bold and attention-grabbing calls to action (CTAs) in abandoned cart emails. The desired action in this case is for the customer to complete their purchase. To make it easy for them to do so, place a clear and conspicuous CTA near the product image, using button text such as “Go back” or “Buy it now.”

Copywriting

In order to effectively persuade customers to complete their purchase, the copy in abandoned cart emails should be engaging, concise, and persuasive. Good copywriting should be interesting enough to encourage customers to return and complete their purchase, while also reflecting the brand’s voice and tone. 

17 Best Abandoned Cart Emails to Take Inspiration From

1. Nykaa

Abandoned cart email example from Nykaa

Credit: Nykaa

People don’t have time to go through a big copy with lots of details. Instead, they need short, attention-grabbing, and on-point emails. This email from Nykaa is one of such amazing emails where it has put out everything without making it look bulky and lengthy. 

What works:

  • Using a bold image as the heading of the email to grab the attention.
  • Enlisting all the items left in the cart. So that the customer remembered what they missed buying at the last stage.
  • Adding coupons and social media links to engage the customer in case they don’t want to buy the enlisted items. 

2. Flipkart

Abandoned cart email example from Flipkart

Credit: Flipkart

Flipkart uses graphics to reflect the target audience for their emails. For example, the above email reflects that this email is for people who love food blogging and are interested in buying food blogging-related products. The email also shows that Flipkart focuses on safety very much. This, in turn, makes people trust the brand when it comes to safety in a time when a pandemic has just passed. 

What works:

  • Visually attractive copy.
  • Categories to make it look clean.
  • Less but creative use of text. 

3. Timberland

 Credit: Timberland

Online shoppers may not always know exactly what they want, but they may be open to suggestions. Including product recommendations in abandoned cart emails can guide customers toward items they may be interested in, but may not have noticed before. 

An example of this is Timberland, which cleverly suggests alternative related products in their abandoned cart emails while keeping the focus on the original item. The layout of the email also plays a role, by highlighting a few similar alternatives, keeping the attention on the originally viewed product.

What works:

  • Adding product suggestions.
  • Focusing on the original item.
  • More images than text to make it look more appealing to the eyes and easy to scan.

4. Barkshop

Abandoned cart email example from Barkshop

Credit: Barkshop

Effectively targeting emotions and the appropriate audience is crucial for abandoned cart emails. Barkshop, for example, effectively targets dog owners, who are the intended audience for their products, in their abandoned cart email. 

By tapping into the emotions of dog owners and emphasizing their pet’s happiness, the email is more likely to be successful. This is a great example to follow when crafting your own abandoned cart emails.

What works:

  • Creative images to trigger emotions.
  • Asking for feedback shows that your brand cares about the customers.
  • Creating unsubscription messages to reduce the chances of unsubscription.

5. Whiskey Loot

Email example from Whiskey loot

 Credit: Whiskey loot

Customers may have concerns or objections when considering a purchase. It’s important to anticipate and address these objections in abandoned cart emails. You can use customer research and conduct usability testing to understand the customer’s concerns and address them in the email. Take an example of abandoned cart email from Whiskey Loot, which goes to great lengths to anticipate and address potential objections a customer may have. By doing this, it increases the chances of recovering lost sales.

What works:

  • Lengthy but great email copy.
  • Addressing the objections is a unique idea that makes the email stand out.
  • Supportive design

6. Dyson

Abandoned cart email example from Dyson

Credit: Dyson 

This abandoned cart email by Dyson effectively incorporates all the necessary elements and has a polished, clear design that makes it easy to read.

What works:

  • Short, engaging and fun to read. 
  • The intelligent use of showcasing their USP’s helps build trust.
  • Creates a sense of urgency to push the customers to make a decision.
  • Clear CTA button.

7. Quip

Abandoned cart email example from Quip

Credit: Quip

Humans are inclined to return favors when given one, and that’s why the principle of reciprocation is commonly used in persuasion. An example of this is Quip’s abandoned cart email, which highlights the importance of oral health and offers a free refill as an incentive for customers to return to their cart.

What works:

  • An image that reflects the brand and highlights a message that the reader can relate to.
  • Discount coupon to encourage the reader to buy.
  • Clear CTA.
  • User reviews to improve trust.

8. Google

​​

Credit: Google

This abandoned cart email is a great example of an effective email as it has all the necessary elements: compelling copywriting, clear call-to-action (CTA), personalization by displaying the customer’s cart, and creating a sense of urgency. The language used such as “Going, going, (almost) gone” and “Our popular items sell out fast” engages the customer and creates a sense of FOMO (fear of missing out). Additionally, the email ends with a CTA to answer questions and subscribe to product updates, further emphasizing the idea that the customer should not miss out on anything.

What works:

  • Creating a sense of FOMO.
  • Adding a touch of personalization by showing what’s left in the cart.
  • Feedback option to show that the brand cares.
  • Flexibility for readers to connect on chat or call.

9. Thrive Market

Abandoned cart email example from Thrive

Credit: Thrive Market

This abandoned cart email from Thrive Market stands out among other examples by highlighting the cost savings customers can achieve by purchasing from them compared to other retailers. The email also features a clear and prominent green CTA button, which stands out against the otherwise neutral color scheme. 

The email is straightforward and not overwhelming, focusing on the key information. Additionally, it lists the products in the cart and how much the customer can save on each item. To further encourage the customer to complete the purchase, a coupon code is offered at the end of the email, with an accompanying copy that emphasizes the value of the offer.

What works:

  • Prominent CTA button.
  • Easy to scan and check the items at once.
  • Coupon code to push the reader to buy the products.
  • Adding the cost-saving point to show how much they’re saving.

10. Brooklinen

Abandoned cart email example from Brooklinen

Credit: Brooklinen

Online reviews are a powerful influence on purchasing decisions, with ~90% of people reading them. Social proof, as outlined in the book Influence by Robert Cialdini, is one of the six principles of persuasion and plays a major role in online shopping.

What works:

  • Customer reviews improve trust in the brand.
  • Discount coupon to improve the chances of buying.

11. Hungryroot

Abandoned cart email example from Hungryroot

Credit: Hungryroot

Some services or products may not be immediately clear or easy to understand, leading to visitors leaving a website without making a purchase. To address this, an abandoned cart email can be used to provide a brief explanation of the product or service, and how it works. 

An example of this is Hungryroot, which uses a series of images to create a simple, yet effective step-by-step narrative that effectively demonstrates how their product works.

What works:

  • Images grab the attention and support the copy.
  • Coupon to push the reader to make a purchase.
  • Clear CTA button.

12. Bloomingdale

Abandoned cart email example from Bloomingdale

Credit: Bloomingdale

Bloomingdale is well known for their iconic big brown bags, and this abandoned cart email effectively leverages this brand recognition by prominently featuring the bags and using the phrase “My Brown Bag.” This creates a strong brand recall for the customer and speaks to them on a personal level. This email is a great example of how to effectively use branding in abandoned cart emails.

What works:

  • Language that creates a sense of urgency and the added incentive of free shipping encourages the customers to buy immediately. 
  • The use of “brown bag” instead of “showing bag” is a smart way of standing out and creating a unique brand value.

13. Target

Abandoned cart email example from Target

Credit: Target

In their abandoned cart email, Target adopts a different strategy by providing a discount on the items in the customer’s cart. The use of phrases such as “New price alert” and “Time to check out” creates a sense of urgency and makes it hard for the customer to resist the offer.

What works:

  • Enlisting all the items in the cart with original and discount prices.
  • Adding more options for the reader.
  • Contact us and a clear unsubscribing option.

14. Recess

Abandoned cart email example from Recess

Credit: Recess

Including a discount code in an abandoned cart email is a valuable tool for many brands. These coupons can be highly effective in helping customers overcome the hurdle of making their first purchase. 

While indiscriminately offering discounts may not always be the best strategy, abandoned cart coupons are particularly useful because they are the last opportunity to win back a potential customer and the customer has already demonstrated interest by adding items to their cart.

What works:

  • Amazing graphics to grab the attention.
  • Very title text makes it easy to scan.
  • Discount coupon
  • Captivating and unique CTA.

15. Casper

Abandoned cart email example from Casper

 Credit: Casper

Using humor can be an effective way to increase engagement and encourage customers to take action. In this example, Casper’s abandoned cart email opens with a comedic phrase “Come Back to Bed” that captures the customer’s attention. The casual and humorous tone of the copywriting makes the email feel more personal and less formal, making it more relatable to the customer.

What works:

  • Using humor to make the copy unique and attractive.
  • User review to improve trust.
  • Very little text to make the copy concise and clear.

16. SimpleModern

Abandoned cart email example from SimpleModern

Credit: SimpleModern

Simple Modern’s abandoned cart email design is minimalist and contemporary. The subject line “Your cart is about to expire” creates a sense of urgency from the start. Additionally, they include an offer or promotion (Free shipping on orders over $25) at the top of the email which encourages customers to reassess their cart and potentially add more items in order to qualify for the free shipping.

What works:

  • The placement of the product image is unique, the product is a hero here.
  • Clear call-to-action.
  • Minimalist and simple design.

17. Dote

Abandoned cart email example from Dote

Credit: Dote

Funny and engaging text is an effective way to connect with customers. Dote excels at this by using humorous copywriting in their abandoned cart email. For example, they use phrases such as “Your shopping bag has abandonment issues” and “Save these items hours of therapy and give them a loving home” which adds an entertaining touch and makes the brand more appealing to customers. 

This email is a great example of how to use abandoned cart emails to showcase a brand’s personality and create brand enthusiasts. Additionally, it’s short and to the point, making it easy for the customer to continue shopping.

What works:

  • Engaging text with a pinch of humor.
  • Simple design with minimal text.

5 Abandoned Cart Email Templates that you can Use Right Away

Email #1 A friendly nudge

Subject Line: OOPS! Did something go wrong? 🙂

Headline: Your cart’s loneliness is hurting us! Take it home with you.

Hi [First Name]

Looks like you were checking out stuff but couldn’t take the final step.

Don’t worry! We have saved your cart.

[Items]

[CTA: Take me to cart]

Not satisfied with your cart? Check out our other best sellers.

[ITEMS]

[ITEMS]

[ITEMS]

Don’t hesitate to hit us up at [Enter contact details] for any queries.

We won’t rest until you find what you’re looking for. 😊

Best, 

[Enter Sender’s Name]

Email #2 The traditional reminder 

Subject: Don’t forget about the items in your cart.

Hi [Customer Name],

We noticed that you left some items in your cart. We wanted to remind you that these items are still waiting for you:

[List of Items]

We know how easy it is to get sidetracked, so we’ve included a special offer just for you. Use the code “GET10” at checkout to receive 10% off your purchase.

Don’t miss out on these great deals. Complete your purchase today and enjoy your new items soon!

Best,

[Your Name]

P.S. If you have any questions or need assistance, please don’t hesitate to reach out to our customer service team. We’re always happy to help.

Email #3 The trendy copy 

Subject Line: It’s me! Hi! I am the cart you left behind.

Headline: Meet us at midnight, or anytime. 

Hi [first name],

Hope you are all too well. The amazing items you picked out are eager to meet you in 3-5 business days (with free shipping, of course).

[Item with image and its price]

Let’s not waste another second. 

Grab them while you can. We’re also throwing in a discount code just for you. Use code TAYLORSWIFT at checkout.

[Link to cart]

Looks like you are already on the website. 

Sincerely,

Your cart! 

Email #4 Customer service at its best

Subject: Your [Brand] Cart is Waiting for You

Hi [Name],

I hope this email finds you well. I noticed that you had added some [Brand] items to your cart on our website, but haven’t quite finished your purchase yet.

I wanted to make sure that all your questions have been answered and that you’re not experiencing any issues with the checkout process. I am dedicated to helping you in any way I can. If you have any questions or concerns, please don’t hesitate to reply to this email.

Otherwise, you can complete your purchase by clicking here:

[RETURN TO BASKET]

I look forward to hearing from you soon, and thank you for choosing [Brand].

Best,

[YOUR SIGNATURE]

Email #5 Subtle but clear ultimatum

Subject: Your Wishlist Items are Still in Your Cart

[Name],

We hope this email finds you well. We noticed that you left some items from your wishlist in your cart on our website.

Now is your chance to complete the order before it’s too late. The demand for these items is high and we can’t hold them for you any longer. Don’t miss this opportunity to purchase your favorite items.

[countdown timer]

Here’s a reminder of the items you added to your cart:

[Cart Details]

Don’t let this chance slip away, click here to restore your cart and complete your purchase now:

[RESTORE MY CART]

If you have any questions or need assistance, please don’t hesitate to reach out to our customer service team. We’re always happy to help.

Best,

[Your Name/Company Name]

Conclusion

There are various strategies for crafting an effective abandoned cart email, and A/B testing different variations can help you determine what resonates most with your audience. Some customers may respond better to personalized emails, while others may be more inclined to take action in response to a discount or humorous tone. It’s crucial to experiment with different approaches to find out what works best.

When executed well, abandoned cart emails can be an excellent opportunity to build brand loyalty and delight customers at every touchpoint. By incorporating strong branding and persuasive copywriting, you can establish trust and foster a positive relationship with your customers.

Want to convert your lost customers to successful sales? ANS Commerce, a full-stack E-commerce growth partner, can help you recover lost sales by setting up robust email marketing campaigns with personalized communication for every stage. To know more about how we can help you improve CLV, book a free consulting session with us today!

10 Common Pricing Strategies For DTC Brands

When it comes to making purchase decisions, price is often the deciding factor. Several studies have shown that pricing is critical and relevant to consumer buying behavior. With so many options available in the world of DTC, getting your pricing strategy right can be a make-or-break moment for your business.

In this article, we’ll dive into 10 common pricing strategies that DTC brands can use along with examples of each. Keep reading to learn more!

What Is A Pricing Strategy?

Setting the best price for goods or services is a process known as pricing strategy. This method helps to level prices and margins according to market demand in order to boost profits and enhance shareholder value. 

There are several things that need consideration when selecting your pricing strategies such as marketing aims, business revenue aspirations, target audience, brand placement, and consumer demand. An effective pricing technique will reduce expenses while creating value for your customers; thus assisting with the expansion of your venture.

A Few Things To Check Before You Choose Your DTC Pricing Strategy 

  1. Know the total cost of your product 

Before you set your prices, be sure to know the total cost of your product. If you order products, add up their cost per unit — that’s your cost of goods sold. When crafting each piece yourself, consider the bundle of raw materials you need and how much time it takes to create one item for sale. You can also take into account the following costs, so that your business turn out to be profitable:

  • Production Cost 
  • Marketing Cost  
  • Shipment and Handling Cost
  • Business Cost
  1. Identify your ideal customer profile 

It’s important to note that your hard work won’t amount to anything if you don’t have any buyers. 

It pays to think about your customer’s disposable funds. Some may search for the best bargain, while others have no qualms with parting ways with a few extra dollars if it means getting something of quality. Understanding these preferences will give you a better footing in gauging what prices to offer in order to maximize customer satisfaction!

Thus, it follows that you must calculate a value-driven profit margin, so your product is attractive to the desired target market and makes financial sense for you as well.

  1. Find your USP/value proposition 

What sets your business apart? Finding the perfect pricing strategy is key to highlighting the unique value you’re offering to consumers. Take the story of Tuft & Needle for example: they carved out a special place in the mattress market with their affordable prices and exceptional quality. Similarly, find what sets you apart, and let it guide your pricing decisions to make sure no one has any trouble recognizing how unique your business is!

10 Common Pricing Strategies Used By DTC Brands

Competition-based pricing strategy 

As the name suggests, competition-based or competitive pricing strategy is based on understanding competitors’ prices and using them as a benchmark. Customers often compare prices when making their purchase decisions, making small price differences crucial for success in this type of market.

You can opt to go a few cents lower of the price your competitor is offering, offer the same as your competition, or exceed the prices of your competition to be in the game.

For instance, D2C brand Dollar Shave Club launched the first subscription-based business that sends fresh razors and other grooming products to your doorstep via email.

Yes, a D2C startup came onto the scene, took on a global brand like Gillette, and won with a quality product and a competitive pricing strategy. In fact, Dollar Shave Club eschewed the traditionally high margins on razors and delivered them at a competitive price.

Cost-plus pricing strategy 

A cost-plus pricing or also known as the markup pricing strategy involves charging customers a price that is higher than the cost of producing the good or service.

Cost-plus pricing can be effective when there are high fixed costs associated with production, such as manufacturing materials and labor. By charging customers more than these costs, businesses can increase revenue while limiting their exposure to price risk and market fluctuations.

For example, let’s say you started an online shoes business and want to calculate the selling price of one shoe:

  • Material Cost: $50
  • Labour Cost: $200
  • Shipping Cost: $10

So now, the cost of your product will be $260. Now, you can add a 45% markup of the total cost of the product to have a profitable business. The formula, then, for the total price of the product would be: 

Total production cost ($260) * Markup (260*45/100) = Selling Price of your product ($377)

Value-based pricing strategy 

Value-based pricing strategy is when the price of a product or service is based on its value to the customer, rather than on the costs incurred to produce it. Businesses show the product is premium and exclusive for buyers. 

In a value-based pricing strategy, price is set high enough to cover costs (including variable costs and overhead), but competitive enough so that customers feel they are getting a good deal. This approach may be more effective in competitive markets where customers can switch providers easily.

For instance, fashion lifestyle brand Ralph Lauren often follows a value-based pricing approach. 

Price skimming strategy 

This E-commerce strategy refers to the business tactic of starting off at a high price in order to satisfy consumers who don’t mind paying extra for its products. As other businesses start to join the market, then reduce their prices in order to entice a new, more budget-conscious customer base. 

For instance, Apple is a brand that uses a price skimming strategy, especially during the launch of its latest iphone. It starts off at high prices and slowly lowered prices over time to attract budget-conscious consumers.

A skimming pricing strategy can be a great way to make a lasting profit from your products, but it can also backfire. If you lower the prices too much, consumers who paid full price may get irked and competitors will sense an opportunity to swoop in and imitate your ‘fake’ margins.

Penetration pricing strategy

Contrast to skimming price strategy, the penetration pricing strategy is when the company sets a low price for its new product or service to gain customers’ attention and raise awareness.

It is also known as the discount pricing strategy and works best for price-sensitive customers but is not sustainable in the long run for businesses. This strategy is usually best for brands that are new in the market and want to attract customers. However, there is always a risk of losing those customers once the business increases its prices back to normal. 

Pro-tip: To truly make an impact with your product, emphasize its value instead of the price tag. 

Netflix pulled off one of the greatest feats in pricing strategy history with their ‘penetration pricing’ model: charging a low fee for access to their instant streaming service with subscriptions, they boosted their customer base exponentially and gained an unbeatable market share. In doing so, Netflix managed to establish a monopoly over the industry. 

Psychological pricing strategy 

This marketing strategy has been used by businesses across various industries to optimize pricing and boost sales. It does exactly what the name suggests – targets human psychology to increase sales. 

Take example of the 9-digit effect. Customers see a product worth $99.99 as attractive and a good bargain even though the price is almost the same as $100. The “9” makes all the difference in perception.  

Apart from this, a BOGO offer or changing the colors and fonts of the pricing tag have also proven, in various stances, to be effective.  

For instance see how Indian D2C brand BoAt uses the psychological pricing strategy to up its sales:

Example of psychological pricing strategy

Credit: Boat Website 

Keystone pricing strategy 

Keystone Pricing is an approach that involves setting a price for a product or service that is double the cost of production (or the wholesale price). This method can help businesses maximize their profits while also keeping prices competitive and attractive to customers. It is usually used by retailers. 

Here’s an example to help illustrate the concept. Let’s say a company produces a product with a cost of production at $100. Using keystone pricing, they would price that product at $200 – effectively doubling their investment with a 50 percent markup!

Bundle pricing strategy 

A bundle pricing strategy involves selling multiple products or services together at a discounted price (than the total amount of all the products individually). This allows the business to increase their revenue by selling more products per unit than if each product was sold on its own.

Let’s understand this with an example – a combo meal from Mc Donald’s. The combo includes small fries, a small drink, and a burger. If the customer only wanted the small fries they would have to pay some extra for it separately. However, if the customer buys the combo meal consisting of all 3 items, then they can keep all 3 items for a discounted price. 

Example of bundling pricing strategy

Credit: Mcdonalds 

This strategy is effective because customers value having multiple products in one package more than paying extra for each product individually.

Anchor pricing strategy 

Anchor pricing is a product pricing strategy that businesses use to create a favorable comparison between their discounted prices and the original prices. This way, consumers can quickly and easily see the savings they’ll get when they make their purchase. The comparison can also be between the price of your and your competitor’s product. 

One way businesses show this is by cutting the anchor price prominently and displaying the discounted price near it! You can find this strategy being used by many businesses, in the malls, and on online marketplace such as Amazon. 

Example of Anchor Pricing Strategy

Credit: Ring Alarm

Economy pricing strategy 

An economy pricing strategy is an approach that involves pricing your products low and gaining more revenue through higher sales volume. This type of pricing works particularly well for commodity goods like groceries, drugs and medications, etc. where there isn’t a lot of brand recognition. 

This business model relies on regularly introducing new customers to the product in order to generate the desired revenue.

Again, Dollar Shave Club is the perfect example of a D2C brand utilizing economy pricing, as they outrun Gillette and their pricey razor blades. 

Find The Right Pricing Strategy For Your Business 

There is not one single way of establishing a successful pricing strategy; what works for one D2C business may not be ideal for another. Therefore, doing a thorough research and figuring out which method is right for your product, marketing plan, and buyers is essential.

With the knowledge gained from this article, you can make sound decisions and find the optimal pricing to provide customers with an enjoyable shopping experience.

About ANS Commerce 

A FlipKart group company, ANS Commerce, is India’s #1 Full Stack E-commerce Growth Partner trusted by 200+ Brands! 

From creating your online store, running profitable performance marketing campaigns, managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth!

Want to know how we can scale your E-commerce business? Book a free consulting session with our experts today!

Kartify integrated what3words- Now win customers with efficient deliveries!

With the increasing popularity of online businesses, the requirement for accurate geolocation has become a MUST. It doesn’t matter whether you live in a mountainous area, an overcrowded city or a village in the desert there is always a need of the hour where you have to place an order online and expect to get your delivery on time. 

However, the places with the same name, thin lanes and sometimes empty spaces make it difficult for the personnel to reach their customers on time. Thereby, causing problems not just for personnel and customer but also for the brand as it loses its reputation and loyalty. 

This is why an in-depth location detector is required to give the exact location of the customer or the site where the delivery needs to be done. There are dozens of navigational tools that are available online, Google Map which is the most prominent one…helps to find out a way around an unknown area, making it possible for mankind to explore more.

These applications DO meet critical needs, but lack at some points— are unable to give accurate results when it comes to telling the precise area.

What is what3words?

what3words is a new era geolocation technology that has taken over the world with its simple but precise addressing system. While you walk through lanes, travel to new places and order different products, the problem you face at every stance is to tell the exact location where you are. You might be able to tell the street, nearby shop or store number, but when it comes to conveying the same thing to another person it becomes frustrating. what3words removes this frustration from your life and tells the exact three-meter square areas where you are present. 

It is a finely thought geolocation app that is carved out of the needs of people to help them find locations faster and easier. It has divided the earth into three-meter square areas and assigned each square a combination of three random words. These 3 word addresses are unique, remain the same and do not hold any meaning. For example,///drones.feels.objecting

Well, it’s not that someone is having objectionable feeling for drones, but rather he is giving you the exact location of the ANS Commerce entrance as given in what3words.

Why did Kartify integrate what3words?

The ANS Commerce brand store, Kartify, has come up with a significant development on its checkout page. It has now included what3words to help our client serve their customers better. The exceptional geolocation service of what3words can make deliveries very smooth both for companies as well as customers giving a win-win situation. All your customers need to do is provide their 3-word address while checking out for accurate deliveries.

With the integration of what3words in Kartify, you will not only get the ideal destination or the optimum location to drop off a package but will also be able to build a brand reputation with a better customer experience.

The what3words address starts with three forward slashes without any spaces, followed by three lowercase words separated by a dot, again without any spaces. When the customer enters what3words address while checking out, it gets instantly recognized by the API making the location an exact callout destination for the customer as given. 

For instance: ///wager.skate.swanky is the three-meter square location of the entrance of your customer’s house that has been provided while checking out. The delivery person will get this location as the callout location for handing the package safely. 

How can customers use what3words on Kartify?

Do you have a store on Kartify? If YES, then you don’t have to worry as we have got everything covered. All your customer needs to do is get their three-word address from the app and enter the address on the space provided while checking out. A hassle-free deliverywill be on its way.

The technology is already in use, we are just fine-tuning it for you. 

If you are among the one who is still running their business in the traditional way. It’s time to evolve when the world is running so fast. Bring your store online with Kartify and avail of maximum benefits in an instant.

How can ANS Commerce help?

ANS Commerce is a full-stack e-commerce enabler that helps businesses attain an online presence with the ultimate brandstore service, Kartify which is easily customizable and integration ready. We also help businesses get rid of all the stress of digitalization and focus on their core services, by helping them with performance marketing, marketplace management and warehouse and fulfillment.