Prominent Tips to remember while choosing an E-commerce Warehouse

Are you forgetting something important in the hassle and excitement of setting up an e-commerce store? We just wish you are not forgetting the most important aspect i.e. Warehousing, which is the heart of any e-commerce company and can make a huge difference to your bottom line. A good warehouse and inventory management system can let you save a huge sum of money while meeting your customer demands at the same time. Well, we all know that a good warehouse has infinite benefits to your e-commerce business, but the question is ‘How can we select a good e-commerce store’. Well, we are here with the ultimate solution.

“An e-commerce warehouse is a lot more than a place for just storing your goods. It is a place that keeps your goods safe and secured, helping you track their movement.”

Factors every e-commerce merchant must keep in mind while selecting a Warehouse!

1. Location proximity

proximity

There is no benefit of having a warehouse that is distant from your consumers as it will take huge travel costs and time, which will eventually dissatisfy your customers. But on the other end choosing a warehouse close to your customers can reduce your travel costs and time. This way you can make your customers happy. Your first step before selecting a warehouse must be determining your consumer base by pinpointing the regions you are thinking to serve.

Quick Tip: In the process of choosing a warehouse, you must ensure that it has substantial prerequisites for your goods

2. Number of SKUs

Warehouses not only store goods but also serve us with functions like tracking inventory items, estimating adequate storage, and calculating storage charges. Well, these functions are completed by Stock Keeping Units. This is the ultimate solution for companies who deal in a diverse and variety of products as they are able to determine stock levels easily. They don’t have to pay much and are able to turn over their inventory quickly and efficiently. Large companies have plenty of SKUs in their warehouses and that is the main reason for their smooth operations. That’s why you must see the number of SKUs before selecting any warehouse.

Quick tip: If you have large SKUs and slow turnover rates, standalone warehousing will be a cost-effective solution for you.

3. Integration of Advanced technology

technology

With the development of technology, warehouse operations are drastically evolving day by day. It provides a number of benefits such as faster production times, diminished risk of processing errors, better management of inventory, and many more. Well, this makes one thing clear that a warehouse must be integrated with the best and advanced technology to get smoother operations. Enhanced services driven by advanced technology such as pick by vision, drones electronic data interchange, etc. are a must in warehouses these days.

Quick tip: Softwares are less expensive and offer you a better rate of investment than automated solutions.

4. Availability of Workforce

workforce

The physical space of your warehouse is not just a location as it has many more factors inclined to it. One of the prominent factors is the availability of the workforce. Well, the workforce is not just people willing to work but people with proficient skills willing to work at the right price. It’s better to determine your workforce needs beforehand. You can do that by researching the demographics of the area by gathering knowledge on their education level and average incomes. Your work doesn’t end by hiring the right set of the workforce as you need to even understand them well as this will affect your turnover rates, employee retention, and productivity.

Want to know the complete process of order fulfilment? Read on 

5. Flexibility and longevity

It is integral to think long-term and understand the potential of your warehouse. For that, you must analyze the growth of your company in the future. For instance, if you think there is room for expansion in the coming years then your warehouse must be flexible enough to adapt to the change and accommodate the growth. 

6. Return Management

If you are running an e-commerce business you already know that returns are a vital part of this business. It’s very important to manage the returns successfully as it is normal for people to return items that do not meet up their expectations afterward. To execute return management efficiently, your warehouse must have all the functions to handle the return process efficiently once the goods arrive back at the warehouse. The warehouse must refurbish the returned stock properly for a quick turnaround in inwarding, resulting in less blocked inventory. Also, it saves time and cost.

Quick tip: Don’t know how to manage order returns? Leave everything to ANS Commerce as we assist businesses with an efficient return management system that too with JIT Flexibility as per business requirement for fresh and returns inward management. Request your free DEMO now!

How can we assist you?

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Choosing a warehouse is not an easy task as it requires a lot of planning and researching. But we assure you that keeping in mind these factors you will be able to choose the best warehouse for your e-business that will make the best of its potential.

6 Important Things to do Before the Financial Year Ends

The end of the financial year is approaching while reminding us of all the important fillings we need to wind up. From bank statements to managing physical inventory to claiming additional depreciation, there are various things an entrepreneur must do before the financial year ends. It is also integral for investors to collate the income earned from different sources of investment such as capital gains or dividends so that they could calculate the tax liability.

If you are confused as to what important things you will need to complete before the financial year ends, we are here for you. We have curated 6 things you should do before the financial year ends. So let’s dive in. 

Checklist of 6 important things to do before the Financial Year ends

1. Try to verify your Loan accounts

Loans and debts are common in the world of business. To scale your business, it’s important to expand capital that can only be generated by loans. But you need to check and verify the loan accounts before the financial year ends. If you have taken any loan, try to pay it on or before 31st March 2021. This will help you improve the balance sheet position of the Debt Equity Ratio. 

Quick Tip: While adjusting your bank statements if you discover any errors, you can compare it to cash a/c in the general ledger of the bank statement to spot the errors.

2. File the TDS Returns

Business entities are required to file TDS returns timely to avoid late filing charges along with interest on late payments.

3. Calculate the GST turnover while reconciling GST ledgers

If your business is not under the GST registration limit of ₹40 lakh, you should keep the track of your turnover. The total turnover up to 31st March should be calculated for the purpose of determining the important aspects such as the GST registration, eligibility of opting composition scheme, and applicability of filing of specific returns. 

Moreover, GST payments are done either via tax credit or challan payments. You should reconcile the Cash Ledger, Credit Ledger, and Liability Ledger on the GSTN portal along with your books of accounts. Make sure all the entries in the books are done before the year-end. Also, don’t forget to reconcile debit notes, credit notes, rate difference, discount, etc. 

4. Conduct a physical inspection of inventory

Take a physical inventory of Raw Materials, Work In Progress, Finished Good, Stores & Spares, Loose Tools, Consumables, etc. as on 31st March 2021. Also, compile the information of its market value as on 31st March 2021 which would be essential at the time of valuation to be adopted in the Balance Sheet as on 31st March 2021.

5. Purchase Of Fixed Assets to claim depreciation

If you have purchased any tangible or intangible fixed asset during the previous financial year and made it put to use for the period of 180 days or more, depreciation will be allowed at the percentage prescribed for that kind of asset.

If you have purchased an asset for a period of fewer than 180 days, the depreciation will be restricted to 50% of the amount calculated at the prescribed percentage.

So, if you are planning to purchase any fixed asset, purchase it and put it to use for business purposes on or before 31st March 2021 so as to avail deduction of depreciation at least at the rate of 50% of the normal rate of depreciation.

6. Calculate Payable Advance Tax


Income tax follows the principle of “Pay As You Earn”. Therefore, during the financial year – 1st April 2020 to 31st March 2021 – for the advance Income tax which was payable on or before 15th June 2020, 15th September 2020, 15th December 2020 & 15th March  2021, if you have not paid at least 90% of his tax payable by way of the advance tax, your interest will start from 1st April 2021 till the month of the payment.

A good accounting system prepares you for the best for the coming financial year. It’s substantial to keep your worksheet updated especially during the Financial year-end to avoid last-minute hassle and stress.

7 Tips to Escalate your Business by using Email Marketing

Email Marketing is used by almost all businesses across the globe. We have known this marketing strategy even before the hype of online marketing started. But with the changing landscape, people have become busier than ever and they don’t have time to follow bulk email messages. That’s when your email marketing strategy fails your strategic marketing campaign.

Well, fret not! Do you want to convert your customers in the most direct and effective way while nurturing them with occasional updates? Email marketing is your only savior. But before you start the campaign, let us walk you through the tips and tricks, making your email marketing a win-win!

7 Tips to use Email marketing in the right way

1. Select an eye-catching subject line 

A subject line can either attract a customer or deter them from reading further. Not only does a subject line form the base of your message, but also acts as a parameter, deciding whether your email will gain traction or not. No matter how enticing your promotional mail was, if the subject line is not attractive, nobody will give it a read. 

Quick tip: Want to make an eye-catching subject line? Following are a few examples of some impressive subject lines!

1. Tonight only: A denim lover’s dream can be fulfilled
2. Is this the hottest career in marketing?
3. Hey Rahul, this is what you have been missing!

2. Curate short-crisp content 

An email is generally read when a person is either riding a cab to reach their office, or sitting in a metro, waiting for their station. Your email goes to waste the moment you start using complex tones with hard-to-understand language. Thus, the content should be short and precise, letting the recipient understand your message in a single go.

“As every word counts and explains its significance, it is crucial to use the right set of words!”

Quick tip: It’s important not to use high mounted and fancy words in your email content as every customer has a different level of understanding. Usage of trendy slang with short copy is what catches the attention!

3. Avoid shouting loud

There is a misconception that using ‘upper-case’ & ‘exclamation marks’ multiple times could drive the attention of the customer. This is not at all true, as it might look like the brand is shouting out loud. There are even chances that a spam filter could flag your message, ultimately affecting the email open rate. Just stop using capitals and exclamation marks in the subject line as well as the body of the Email as it is a big turn-off for readers.

Want to know how to make a persuasive email newsletter? Read on to find the best tips!

4. Use mobile-friendly UI/UX

Today, a large number of people prefer opening mail on their smartphones as it is quite fast and easy to access. But, there is a huge difference in the presentation when mobile devices are compared to computer screens. Thus, you must optimize and personalize your users’ experience by making it easier for them to read emails on mobile devices. 

Quick tip: Following are some easy tips you must follow to make your emailer mobile-friendly:

1. Put your call to action at the top so your customer don’t have to scroll
2. Do not rely on large-sized images as sometimes they don’t load on mobile phones
3. Keep the email copy neat (Don’t write long paragraphs)

5. Pay attention to the metrics

It takes a lot of effort to create interesting, beautiful, and engaging emails. But these efforts can go in vain if your customers never get to see them. You should never take the delivery process lightly. If you are assigning it to your email service provider, don’t think your work has ended there. You must give priority to analyze the open rate, bounce rate, and unsubscribe rate. After this, you can actually check your performance and learn what worked well and what didn’t, helping you make corrections. 

6. Clean your Email list

Cleaning your Email list is the process of deleting the obsolete domains! Sending emails to the domains that don’t exist anymore will only affect your email open rates. By cleaning your email list you are not only enhancing the open and bounce rate but also minimizing the risk of being spammed.

Quick tip: To improve your email open rate, and reduce the bounce rates, try cleaning your list after every 6 months!

7. Make the most out of the A/B Testing

Getting everything right in a single try is not possible every time. Sometimes, you can check the effectiveness of your campaign by running two different campaigns together with minor changes. This is called A/B testing.
For example, to check the efficacy of your email subject line, you can run two different emailers with the same content, but different subject lines. This will help you check which subject works the best. 

How can we help you? 

If you want to improve the online marketing strategy of your brand, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-done email marketing strategy can help you drop your customers in the sales funnel in no time. Don’t forget to keep a track of the time your users read your emails the most. Also, keep the tone of your content the same for all emailers as it’s the voice of your brand. Follow our tips and promote your brand effectively. 

5 Reasons Why Online Businesses Must Use Omni-channel Strategy!

Have you ever noticed that the product you were looking for on an online store appears right in front of your eyes when you start browsing your news feeds? Well, that’s not magic or a coincidence. The strategy behind this marketing technique is Omni-channel. We are sure you have heard about this word. You might be thinking Omni-channel is just “another buzzword”! Well, that’s not true. It’s a business model and will actually transform the future of your online business in an optimistic way.

What is Omni-channel?

Be it a social media platform – Instagram, Facebook, Pinterest, etc. or a marketplace – Myntra, Flipkart, Amazon, etc, or a traditional brick & mortar store, people are present everywhere.

“Omni-channel approach integrates all channels with each other to create a seamless shopping experience for customers.”

Omni-channel is all about engaging the people who are already interacting with your brand while creating a consistent and improved customer experience regardless of what channel they are using. With omni-channel, users can switch various channels effortlessly.

Omni-channel VS Multi-channel

It has always been believed that these above two terms can be interchangeably used. Do you also think that? Well, you are wrong here. Let’s find out why!

Multi-channel means when a brand uses multiple sales channels to communicate with the customers. But are these channels integrated with each other? Here’s when you observe the differences between Omni-channel and Multi-channel. While the latter focuses on building multiple sales channels, the former integrates all of them together to give a seamless experience. 

Another big difference is, Omni-channel is a customer-focused approach whereas Multi-channel is channel-centric. It focuses on removing the friction of touchpoints between various channels and making the customer’s journey easier, while the multi-channel focuses on increasing and maximizing the channels available to customers.

5 Reasons Why Online Businesses should use Omni-Channel Strategy!

1. Offering seamless online and offline channels of sales

With the rapid expansion of digital technology, retailers have divided themselves into two teams: Online and Offline. Well, this is not about debating which one is better but bridging the gap between the two and meeting customers’ expectations. Imagine this; You visit an offline store to purchase a pair of white shoes. After reaching the location, you realize that your size is not available. To fulfill your wants even in these situations, brands have developed an in-built store on the website, giving clarity to the customers whether their desired products are available at their nearest stores or not. Order online and pick-up from the nearest outlet is yet another example of how omni-channel has integrated both online and offline channels of shopping.

2. Improving customer support services 

“Success is impossible without treating your customers well, as the future of your brand revolves around them!”

Omni-channel improves the quality of customer support service. Suppose, you want to buy a pair of shoes from an online brand, but unfortunately, the transaction gets failed. Now you are trying to reach out to customer care, but no one is helping you with the issue. Obviously, as a customer, you were expecting better service. 

Let’s grab omni-channel into the picture. Not only had you gotten an SMS after the transaction got failed – given the fact everything is integrated – but also a reassurance that you will get your money back. Moreover, you could have reached out to customer support via chat/phone or social media. 

Do you want your customers to develop full trust in your brand? But the question is how? Well, the only answer is Conversational Commerce! 

Quick tip: These days customers want instant solutions as they prefer to engage with brands on social media platforms. So maybe you can start reducing your social media response time and start interacting quickly with potential customers! 

3. Gathering insights to target the right set of audiences

Checking your customers’ desires and wants can be challenging while running a business. Well, omni-channel keeps a track of everything from the kind of products customers like, to their actual purchasing power. Be it tracking the buying journey of customers, or scrutinizing the number of people who have abandoned the cart, omni-channel helps you gather customers’ insights, giving you a better understanding of your target market. You can also keep an eye on who buys what & when. For instance, you have an online store dealing in personal & beauty care. According to data, your sales last year in the fragrance category increased amid the Diwali season and majorly from tier 1 cities. After analyzing the numbers, you will strategize more on the fragrance category with aggressive marketing collaterals, specifically targeting the people residing in the metropolitan cities. 

4. Increasing brand visibility

Omni-channel involves interacting with your customers across all channels including SMS, phone, social media, interactive live chats, etc. This way, it places your marketing campaign on more than one channel, increasing the brand visibility. For example, you are expanding your product portfolio. To communicate the message, Omni-channel will help you spread the word across all the platforms including traditional out-of-home (OOH) advertising media such as banners, travel transit, etc. 

Quick tip: Using trigger marketing messages effectively can help your brand increase customer engagement, building sustainable brand value. 

5. Getting feedbacks easily

Feedbacks are valuable information that can be used to transform your business into something better. While the positive feedback motivates you, the negative ones help you to overcome your weaknesses. But the question arises of how to get this valuable feedback. Well, omni-channel has made it very easy as it connects with the customer from different channels, making it easier for customers to provide feedback in no time.

Quick tip: Do you want to create a social proof but don’t know how to? Associate with ANS Commerce, India’s #1 full-stack e-commerce enablers helping you scale your business online. Our brandstore tech solutions are specifically made to boost your online business while creating an incredible online presence. Request your free DEMO now!

How can we help you?

Do you want to give seamless experience to your buyers without increasing the cost? Here’s why we are here for you. Our brandstore tech – Kartify – helps you so that you give omni-friendly experience to your customers by: 

  • Enabling order fulfilment from offline shop for online orders  
  • Integrating with leading partners such as Fynd, Arvind, Unicommerce etc.
  • Conducting offline surveys, cash return 

Waste no time and request your free DEMO now! 

A proactive omni-channel strategy is imperative to exercise. So, if you want to build and sustain a meaningful yet long-term relationship with your customers, go Omni-friendly today!

Hear Her Journey: How Sonali Lalvani made her way into the Entrepreneur Ecosystem|#IWD2021

International Women’s Day is a global day, celebrated each year on 8th March to embrace the achievements of women all around the world. Not only does the day raise awareness about gender equality, but also motivates women to make the most out of their potential. 

To acknowledge the #IWD2021, ANS Commerce, India’s #1 full-stack e-commerce enabler, shares the conversation with Sonali Lalvani, Founder & CEO, Toniq – Fashion accessories brand in India. From the struggles she had to build this brand to the one thing that motivated her constantly, you’ll hear everything as she made her way into the entrepreneur ecosystem.

“ANS Commerce strives to raise awareness of gender equality and bring a change in the society.”

Theme for International Women’s Day 2021 | #ChooseToChallenge

This year the theme ‘Choose to Challenge’ outlines the courage and strength to take up a challenge eliminating gender bias and inequality. From challenge comes the change, thus the theme motivates people irrespective of gender to spread gender awareness while choosing to take up a challenge!

#HearHerJourney featuring Sonali Lalvani 

To make women celebrate their worth with well-priced and beautifully designed fashion accessories, Toniq began its journey 10 years ago when there was a massive gap in the Jewelry category. But Sonali was determined and chose to take up the challenge, fulfilling this gap. Today, Toniq has 200 Store-within-Store and also building out their online presence to reach a wider female audience. 

Sonali Lalvani, CEO & Founder, Toniq, shares her journey as an entrepreneur with us. Not only did she face difficulties operating her business, but also lived through the judgements of many people. Explaining the challenges, she said, “Being a women entrepreneur and living in a fairly conservative city, Chennai, I have faced many issues. From the landlord refusing to sign the document without a male presence to the staff expecting a male to make the final decision of recruitment, I have witnessed many difficulties. In one of those instances, there was this priest during the Diwali Pooja, who got shocked when he learned that I am the CEO.” 

After facing such challenges, Sonali is trying to make her company’s work culture healthy and comfortable for women. Sonali said, “ We are taking considerable steps in making our workplace extremely women-centric. In fact, our current workforce comprises 70% of the women.” Practicing the aspects of gender equality, Toniq promotes their people solely on the basis of performance. “The workplace must realize that both men and women should feel safe to speak their minds”, she added.

For Sonali, the last year was very challenging as there was a strict guideline to close all the physical stores all across the country. But she didn’t lose hope and continue to scale her business online. She said, “Scaling up the e-commerce side of the business was my best decision ever as it has helped us a lot to boost our sales.”

Sonali Lalvani said she lives by the dictum – “Work today for your tomorrow.”

Today, our nation needs more women entrepreneurs like Sonali, to bring a change in the society’s patriarchal mindset. In fact, a woman entrepreneur not only motivates a woman herself but also inspires men of society to celebrate and embrace her passion and worth. “Women bring in a different perspective, and considering for us at Toniq our audience is women it just makes sense to have it more women-driven.”

Addressing all the women who want to start their own business Sonali says, “Do your homework. If you are looking at a business in fashion, it’s definitely not glamourous and the hours can be brutal. Always do it because you truly want to make a difference in your customs life.” 

How is ANS Commerce helping Toniq?

ANS Commerce is assisting Toniq with its full-stack e-commerce solutions. From providing performance marketing to brandstore tech to warehousing & fulfillment to marketplace management, we strive to support Sonali’s business by broadening the brand’s online presence. Inspired by her journey? Want to start your own e-commerce business? Request your free DEMO now! 

We hope that Sonali’s inspirational journey has motivated all the women out there. With that,  team ANS Commerce wishes you a very happy women’s day! Let’s all #ChooseToChallenge this #IWD2021.

Selling Comfort: How Secret Wish – A Lingerie & Sleepwear Brand Made Women Feel Comfortable All Day Long!

Among other necessities for a woman to live a confident life, there are certain things we can’t afford to miss on. At the top of the list is ‘What we wear”. Apparels are indeed an important part of our lives, making us feel comfortable and confident, particularly lingerie and sleepwear. While the former boosts your confidence, the latter gives you a goodnight’s sleep, balancing the various aspects of life. 

Initially, when e-commerce in itself was a new term, there was no lingerie and sleepwear brand online. Not only women had to visit offline stores but also had to compromise on hygiene. What was the solution to all this? Enters the Secret Wish. 

About the brand: Secret Wish

Secret Wish is India’s leading lingerie and sleepwear brand, providing solutions to fashion fit issues while helping women feel confident and comfortable throughout the day.

With an aim to sell chic & girly lingerie in the finest quality for women across the nation, Secret Wish was founded by Sushant Puri in 2014. The founding team of the brand includes Chandan Singh and Roopkiran Kaur Sandhu who helped Sushant build the brand from scratch. Later on, Sushant’s elder brother, Prashant Puri, came into the business as co-founder and started managing Secret Wish.

Secret Wish provides a seamless and hassle-free shopping experience with their direct-to-customer business approach, making it affordable and feasible for people to purchase. They have multiple categories including, nightwear, bathrobe, swimwear, and lingerie, under the convenience of a single roof. 

Bridging the gap between online and offline shopping

Female hygiene has always been a concern – given the fact many female-related issues are still not communicated openly. In the early era of the 2010s, buying lingerie openly was taboo. Not to mention, people were not much aware of female hygiene issues and didn’t understand the importance of supreme quality intimate wear. In fact for lingerie and sleepwear, there was a common notion of buying cheaper options. 

Not only women used to compromise on the quality, but also the whole process of going to a local market and buying sleepwear and lingerie was hectic. “We realized this social issue in the year 2014 and noticed that there are no nightwear brands on online marketplaces. Moreover, women were buying from local markets. But we were determined to bridge that gap between offline and online, resulting in the inception of ‘Secret Wish’” said Prashant Puri.

“Cotton and hosiery comfort wear were being sold in the nooks of Gandhi Nagar – a small district in Delhi. I thought to take the whole idea online as there was not a single lingerie and sleepwear brand on marketplaces such as Amazon, Flipkart, etc.” said Prashant. 

Overcoming the D2C challenges

Direct-to-consumer is an approach in which a  business doesn’t rely on the middlemen and sells directly to the consumers. The D2C model is beneficial for consumers and manufacturers as it cut down the cost of an intermediary

Secret Wish was one of the first few brands who adopted this – now highly hyped – approach of selling products. But before any brand begins with this approach, it’s important to understand the relevance of online. 

For a D2C brand, everything has to happen online. From managing accounts on marketplaces to managing traffic on the individual brandstore, a D2C brand has to keep a hawk’s eye to fuel the business. “Be it following the right standards to checking if the order dispatch is happening on time, it’s important to observe each and every detail keenly. So we had to go figure out these things while keeping a look at whether the proper quality is maintained or not,” he added. “Moreover, for a fashion brand especially in the sleepwear category, it’s essential to have a large assortment of collections. Mere 4-5 options don’t do the job, you have to maintain 40-50 different varieties in a single product category. But with growing demands, we became determined to improve our customers’ experience with valued services.”

Scaling business amid the Pandemic

The new normal times had been considered good for e-commerce businesses across the nation. To practice the mandatory guidelines issued by the government of India, people became more conscious and switched the traditional buying methods to online shopping. For Secret Wish, the unprecedented times have actually proven to be good – given the fact, people were forced to stay at home, increasing the need to wear comfortable clothes such as shorts, nightgowns, etc.

Talking about the trends amid the pandemic, Prashant highlighted the fact that people from both tier 1 and tier 2 cities came online, leading to a boost in their sales numbers. “More than 40% orders came from non-metro cities. Women who were initially dependent on offline stores, switched to online websites and marketplaces such as Myntra and Amazon, leading to an increase in online penetration.”

Finding expertise in ANS Commerce

Started their journey with ANS Commerce in 2017, Secret Wish became its full-stack partner. “Ever since we started with ANS Commerce we have seen an impressive boost in the sales. The rising penetration of online shopping and digital adoption post pandemic has increased our order volumes more than 200%, Prashant said.”

“Highlighting their warehousing and fulfilment solution, I would like to say that we have definitely saved the cost of warehousing and distribution channels. This money was used in brand visibility and marketing,” he said.

“Right from the moment we got associated with the team of ANS Commerce, we experienced incredible services. Be it their performance marketing solution or marketplace management or warehousing & fulfilment, I would definitely like to appreciate the entire team for their constant support,” Prashant said. 

Since the website of Secret Wish is fully-designed and managed by ANS Commerce, to explain the experience of the brand in brandstore tech, he added, “Not to mention our website is fully-powered by Kartify – their brandstore tech. Kartify has optimized the performance of our online store as it loads faster and has actually helped us reduce the cart abandonment rate. Talking about their refund manager – an in-built feature of Kartify – it has helped us process refunds faster with more ease.” 

“Moreover, we have efficiently overcome the challenge of account management and reconciliation on marketplaces with the help of ANS Commerce.”

“We look forward to continuing ANS Commerce’s e-commerce solutions and would recommend other D2C brands to seek their assistance as well.”

About ANS Commerce

ANS Commerce is India’s #1 full-stack e-commerce enabler helping brands sell online. We offer brandstore tech, performance marketing, marketplace management, and e-commerce warehousing & fulfilment.

We want our brand partners to focus on their brand and product and leave ‘all-things-e-commerce’ to us. We help brands acquire consumers, power brandstore, and jumpstart marketplace operations in no time. With us, brands can offer fast & reliable order fulfilment to your marketplace & brandstore consumers. Our extensive experience across product, e-commerce, retail, and marketing helps the brand achieve higher sales and stronger brand differentiation.

Having worked with 90+ established and challenger brands, we aim to help them sell on their brandstores along with 15+ marketplaces. ANS Commerce enumerates Jack & Jones, Vero Moda, Portico, Piramal, CEAT, Marico, Bath & Body Works, and ITC amongst its client partners. It is integrated with 60+ partners such as Fynd, Unicommerce, Netcore, Arvind, Delhivery, Increff, Razorpay, and many more to simplify e-commerce in India.

Conversational Commerce: How the Trend has Shaped E-commerce?

Today, it has become essential for every industry to stay ahead of the most recent trends to survive, grow and fight upcoming contingencies. The e-commerce industry has revolutionized the way people shop today. But the point of focus is ‘how can we surpass the customer experience?’

Customers are the most important assets of any business, and it sometimes becomes difficult to interact with them, leading to unsatisfied customers.

Do you want your customers to develop full trust in your brand? But the question is how? Well, the only answer is Conversational Commerce! 

“Conversational Commerce serves as a liaison between businesses and their customers!”

Not only does Conversation Commerce help you customize your customer’s experience, but also makes it easier for you to interact with them, creating a great impact on every touchpoint in your customers’ journey. With modern conversational commerce systems, customers & brands can interact and transact together across a variety of channels. This intuitive interface makes buying more convenient for customers, giving them a seamless and personalized experience.

Let’s dig deeper into the real definition of conversational commerce and check the two main systems brands have been using to serve their customers!

Conversational Commerce Systems

1. Chatbots

Chatbots are excellent solutions to support real-time customer service. It makes the sale process user friendly, decreasing the gap between online and traditional shopping experience. They provide you assistance at any time with integrated live chats and detailed FAQs.

2. Voice Assistants

We all know to what extent, Alexa and Siri have made our life easier. Not only are they used by the urban households, but also help the brands formulating their business plan. Not to mention, collecting reviews has never been this easy for businesses. 

6 Reasons why you should use Conversational Commerce?

Conversational commerce generates profound benefits for many brands. You can make the most of conversational commerce by adding a conversational approach to the way you market and sell your offerings. To know more about this strategy, let’s read on to find the benefits of Conversational Commerce! 

1. To provide 24*7 support

Retailers can collect information through a support system while a chatbot solves the queries of the customers. A chatbot needs to be maintained once it is set up. But once the businesses integrate a chatbot, they give their brand the opportunity to connect with each and every customer 24/7 without hiring a large number of customer representatives. Though a human touch to the support is necessary, you can use the bots to cater to the initial level complaints.

2. To send order tracking deets

Integrating your brandstore with messaging apps such as WhatsApp, Hike, etc is a great way to send order updates to your customers. Additionally, you can also send new offers, discounts, etc via instant messaging. You can consider this as one of the advantages of conversational commerce. When people come across exciting offers, they often circulate them among their friends, making your promotional strategy viral. 

Quick tip: Want to satisfy your customers by sending order tracking updates but don’t know how to? Kartify brandstores are integrated with WhatApp, enabling alert-based messaging and WhatsApp chatbots! To know more about it, request your free DEMO now! 

3. To give accurate solution to customers’ queries

If a customer walks into a store, they can get help from the in-store staff, asking about the quality of the product, warranty, etc. Imitating this type of experience online hasn’t been as easy and efficient. But with conversational commerce, you can make sure you solve all the queries of your customers. In addition to sending recommendations based on what is trending, stores can answer customers’ questions enabling them to make the right, convenient and suitable choice.

4. To increase customers’ satisfaction

Consumer satisfaction is the heart of any brand. A satisfied consumer is more likely to come back and promote your brand to others. Conversational Commerce makes the customer feel at ease when they are in your e-store. With customer care being automated, it not only saves the waiting time of the user as the bot answers their queries but also ensures they are satisfied with the quick help.

5. To reduce Cart abandonment rate

The only downside to online shopping is customers’ skepticism towards the product quality. They generally fill their carts but don’t end up making the purchase, leading to a high cart abandonment rate. In such cases, bots come into play. A chatbot helps you solve customer queries with the best alternatives. For instance, you want to buy a pair of shoes, but you are skeptical about the material used in it. A bot can solve the query in such a case, making you purchase the product. 

Is cart abandonment crippling your online business? Read more to know how to reduce the cart abandonment rate! 

“Eventually, if the customer is happy the growth of the business is guaranteed!”

6. To remove manual and repetitive work

Whether it is an online retail store or a traditional store, you can’t escape from customers’ dilemma. But in the case of an online store, it becomes hectic and monotonous for the support team to clear each and every query. Here comes Chatbots in the picture with automated responses to manage hundreds of conversations simultaneously so customers don’t have to wait in line for a response. 

Conversational commerce presents a huge opportunity for brands and retailers to enhance the customer experience and maximize sales across channels. It has become more important than ever because of its conversational style of interaction as it can enhance personalization and warmth in the online shopping experience. 

Now that you know everything you need to know about conversational commerce, what are you waiting for? Go ahead and request a free DEMO, integrating your online store with chatbots through Kartify!

Impact of Coronavirus Vaccines on the E-commerce Industry in India! (Post-Pandemic Trends for 2021)

In March 2020, the Indian government declared the national lockdown with strict guidelines, exercising social distancing. As the pandemic reshapes our lives, people are finding comfort in online shopping more than ever. The e-commerce sector per se became the largest beneficiary of the coronavirus outbreak. 

However, now that the COVID-19 vaccines are rolling out, will there be a threat to e-commerce? The first question replays in our mind – what is going to happen to the online sector? Are people willing to adopt the new normal trends forever or will they switch over to traditional buying patterns? 

To discover the result of vaccines on e-commerce and online shopping, let’s first have a look at the e-commerce trends amid the pandemic in 2020! 

5 e-commerce trends accelerated by the pandemic | #2020Recap

1. Share of online shopping increased 

The most definite trend of 2020 we can’t ignore is the rapid increase in online sales. From clothing to electronics to groceries, the dependence on online surged during the pandemic. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping.

2. Brands highlighted health & hygiene in their marketing campaigns 

Hygiene was the biggest concern in unprecedented times. Many brands made the most out of the situation while rolling out aggressive marketing campaigns highlighting their packaging and shipping to be 100% safe. To list out one, let’s not forget how food aggregator brands claimed to check the temperature of their delivery agents before picking up the orders.

3. Upsurge in the contactless payment options

One thing the pandemic has completely changed is people’s reliance on contactless payment options. Even the online businesses supported the option of digital wallets over COD to make the process completely contactless. Online payment options emerged mainly because it ensures complete safety.

4. Rise in the demand of e-gift cards amid festive season

A gift card is another trend the pandemic has given rise to. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, people were seen giving e-gift cards to their relatives especially around Diwali season. Given the fact that the gift card option is highly versatile, both brands and customers supported the idea.

5. Increase in the trend of mobile commerce

To let people enjoy the perks of quick shopping, brands looked for ways to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram also came up with a new option to sell. It expanded its shopping services across IGTV.  

It’s reasonable to expect the long-lasting effects on e-commerce and digitalization – given the fact that people are habitual of the comfort online has to offer.

What will happen to the E-commerce Industry after the Pandemic ends? (Major trends to come up in 2020)

For now, the market drift is clear about the practice of social distancing even though the vaccines have rolled out around the nation. But many online businesses are afraid that their growth might slow down in the next few months. What is exactly going to happen?  

  • If you have an online store or you have just established your own online business, you don’t need to be afraid as e-commerce will eventually boost. Seeing there’s a lot of scope for growth in India, especially after people have become habitual using online channels, your online investment won’t get wasted. 
  • Amid the hard times, people were forced to discover and shop online to avoid the transmission of Coronavirus. Now that they have finally found their comfortability in online shopping, there’s a very small possibility of them switching over to the traditional channels. Not to mention, online shoppers enjoy the convenience – price benefit, selection benefit, payment benefit that e-commerce offers.

Digital marketers will need to buck up and come up with aggressive and unconventional marketing strategies!

Online businesses and marketers will keep practicing a few strategies to boost digitalization. Keeping that in mind, we have curated a list of four trends expected to resurge after the end of the COVID-19! 

1. Upsurge in the Omni-channel Marketing

Consumer data collection and omni-channel marketing tactics are becoming increasingly popular. The more brands are realizing the significance of the data, the easier it has become to retain loyal customers. For instance, a fashion brand has both a brick and mortar store and an online store. Now a person frequents their offline store for office wear clothing. With this knowledge and the collection of customer data, they can send marketing adverts for formal wear to boost online sales. 

2. Emergence of multiple e-commerce platforms 

The only conventional e-commerce platforms we are aware of include; marketplaces and brandstores. But in the coming months, the nature of e-commerce per se will evolve, giving rise to various other unconventional models. The display of offerings on social media channels is one of the examples. Showcasing products and generating orders via live video options on channels such as Instagram and Snapchat could also be considered on a broader scale.

Quick tip: If you are having a problem selling on marketplaces, let us assist you with our robust marketplace management solution. From account management to growth planning, we help you establish your mark while boosting your sales. To know more, request your free DEMO today!  

3. Creating in-store experiences

Augmented reality and virtual reality are definitely going to be the center of attraction in the upcoming months. To compete with offline shopping, concepts such as virtual trial rooms are going to increase. Moreover, the retailers will come up with more creative ideas to fill in the gap between online and offline. 

4. Headless Commerce will become mainstream 

To enrich the customer experience, the idea behind headless commerce will evolve in the next 4-5 months. The unconventional architecture will give more liberty to the brands to build and integrate various channels altogether. Largely, the whole retail will be operated in a more organized way irrespective of what channel is being used. 

5. Intelligent forecasting

As the new and intelligent way of forecasting has developed over time, businesses will continue to keep analyzing the behavior with these unconventional methods. For instance, instead of checking the inventory levels manually, warehouses have deployed software to check the inventory level and forecast the future demand. Same way intelligent forecasting is going to upsurge. 

While businesses are trying to forecast the changes the vaccines will bring in, one thing is for sure the e-commerce industry is not going to end at all. But one thing you must do is to revisit your business plan and buck up with the changing market scenario. Strengthen your e-commerce marketing strategies to persuade and retain customers!

5 Most Worthy Products To Sell Post Union Budget 2021! (With tips to promote them)

As the Indian economy has suffered due to the pandemic, the first paperless budget has made its way as an economic vaccine, aiding the nation’s economy. While presenting the union budget, Finance Minister Nirmala Sitharaman has introduced many policies and guidelines, helping the digital business to scale their operations. 

While introducing schemes such as PM Atmanirbhar Swasth Bharat Yojana, Mission Poshan 2.0, Urban Jal Jeevan Mission, etc., there have been other initiatives taken by the government to help specific sectors.

“A Limit of turnover for the tax audit has been increased to Rs. 10 crore from Rs. 5 crore for entities carrying out 95% transactions digitally”

If you are starting to start your own e-commerce business or thinking to expand your product line, this is indeed the best time to start. With the union budget rolling out, you can probably reckon upon starting up with the products mentioned in our list, inducing more profits.

To help you understand the best e-commerce products you can surely invest in 2021, we have curated a list! Let’s dive deeper into the 5 best products profitable to sell this year.

5 Most Worthy Products to Sell in 2021!

1. Steel Utensils

If you already have a business manufacturing steel utensils or are planning to do so, here’s a piece of good news for you. Custom duty on stainless steel has been reduced to 7.5%, making it cheaper to import in India. Not to mention after the pandemic, people are becoming health conscious and switching over to more traditional ways. Using stainless steel in cooking is one of them. It’s both beneficial for your health and the environment – given the fact it can be melted again. 

How to sell

Apart from your own brandstore, you can think of selling on various marketplaces including Amazon and Flipkart. Also, mention the benefits and the quality of your utensils in the marketing copy to entice the attention of visitors.

Quick tip: If you are having a problem selling on marketplaces, let us assist you with our robust marketplace management solution. From account management to growth planning, we help you establish your mark while boosting your sales. To know more, request your free DEMO today!  

“The union budget 2021 highlights Rs. 1,500 crore for the proposed scheme to promote digital modes of payment.”

2. Nylon Apparels 

It’s the best chance to showcase your creativity and invest in Nylon yarns to manufacture designer apparel. With a reduction of the Basic Customs Duty (BCD) on caprolactam, nylon chips, and nylon fiber & yarn to 5%, businesses can improve their production in fashion clothing. With its wrinkle-free properties, nylon is one of the best synthetic fabrics people love to buy. Be it formal wear for office or sportswear for the gym, the fabric is highly versatile. 

How to sell

Influencer marketing campaigns work the best for marketing fashion and lifestyle products. If you are low on budget, you can look for micro-influencers with more niche market audiences.

3. Cotton and Silk Yarns 

Union budget 2021 states to increase the Customs duty on cotton from nil to 10% and on raw silk and silk yarn from 10% to 15%. Upsurging the demand for Indian manufacturers of silk and cotton can be beneficial for both the economy and the local businesses. Starting your e-commerce business in cotton and silk handicrafts could turn out to be beneficial in 2021.

How to sell

The best way to sell raw materials over the internet is via social media and google marketing campaigns. Start with persuasive copy, reflecting the sustainable techniques you have used to produce the yarns. 

4. Food and FMCG 

In the union budget 2021, the government has come up with various schemes and investment plans to boost growth momentum for India’s fast-moving consumer goods. Investments in rural infrastructure and the extension of farm credit will trigger the consumption boost for food items. Products such as vegetable oil, millets & grains, wheat flour, etc are beneficial for businesses to invest in. 

“Operation Green Scheme’ to be extended to 22 perishable products, to boost value addition in agriculture and allied products!”

How to sell

One of the best ways to sell FMCG and food products online is via online stores. You can establish your own brandstore, showcasing your offerings.To get the best out of it, start your brandstore from scratch with Kartify – our brandstore tech made in India. Request your free DEMO now! 

5. Gold and Silver Jewelry 

To make Indian jewelry more competitive in the global markets, the Indian government has reduced the import duty on gold and silver to 7.5% from 12.5%. This move not only gave relief to the consumers but also helped the businesses, broadening the prospects of India’s rich heritage to global markets. From more intricate designs to ethnic jewelry designs, the deduction in the duty will help the jewelry manufacturers.

How to sell

To sell jewelry online, social media platforms such as Instagram and Snapchat work the best. You can start with Instagram sponsored posts and stories, showcasing the jewelry design especially amid the festive and wedding season, grabbing more attention. 

The union budget 2021 highlights reforms and guidelines to increase Indian production. So this is your time to launch your own brandstore. Also, we might have missed some of the other product category recommendations, but all the products on the list are carefully chosen and thoughtfully analyzed. 

Learn for FREE: 6 Best E-commerce Courses You Must Try in 2021!

Last year, digital commerce became a necessity! Needless to say, many people around the nation shifted from offline to online shopping. Not only has this changed the whole e-commerce landscape, but has also given an opportunity to many new players to enter the market. While there has been a rise in the industry, many people have become enthusiastic to give e-commerce a try!  

Are you willing to start your own e-commerce business? Or do you have an e-commerce business that has hit a plateau and now you can’t boost your sales? Well, to make the most out of this fast-paced industry, you should start with an e-commerce course. And what could be better than trying out a FREE course? 

“Commencing with an e-commerce business is slightly different from opening a brick and mortar shop.”

From learning site optimization to web analytics to content marketing, an e-commerce course can give you the chance to get along with like-minded people. Here we have curated a list of 6 FREE e-commerce courses to help you kick-start your career in this industry!

6 E-commerce Courses to try in 2021!

1. Sourcing and Customising Best Selling Products for E-commerce by Alison

In the world of digital retail, it has become too difficult to boost sales, particularly when there is vast competition. But if your approach is correct, no one can stop you from winning the race. With the same notion, this course helps you to add value to your products to gain high returns. Without needing assistance from a fancy designing boutique, you will be able to create your fully-functional store. Also, the course is free of cost if you register with Alison.

 After finishing the course, you will get an expertise in the following areas:

  • What are online marketplaces
  • How to customize products to elevate its value
  • How to make a successful single product store 

2. E-commerce certification course by eMarketing Institute

To help you understand the fundamentals of e-commerce in-depth, this course features detailed aspects of online business. From making a business plan to finding strategies to increase sales, you will get to know all the things e-commerce. With an increase in Mobile usage, businesses need to optimize their website for mobile devices. There’s another segment in the course featuring Mobile SEO to improve the user experience. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create a business plan
  • How to optimize the website
  • How to choose a CMS (Content management system) platform to design website
  • How to sell on online marketplaces such as Amazon, eBay, etc.

3. E-commerce logistics and Last Mile by edX

If you are eager to know the logistics and operations process in an e-commerce business, this course is just for you! With a special focus on logistics and fulfillment, it is more on the practical side. Throughout the course, you will develop an understanding of operations and supply chain management with the challenges attached to virtual sales. 

*The course is free but to have the certificate you will have to pay.*

After finishing the course, you will get an expertise in the following areas:

  • What are the different stages of e-commerce logistics operation
  • What are the main challenges faced 
  • How to maintain relationships with customers with worldwide e-commerce logistics cases
Quick tip: If you want to build your e-commerce business but don’t know how to get started with fulfillment and logistics, fret not we are here to help you with our full-stack e-commerce solutions. Request your free DEMO now!

4. Get a Business Online by Google

To get the nitty-gritty of e-commerce websites and digital marketing, this course is suitable for you. Designed by Google, this course doesn’t put light on complex topics, however, if you are getting started in the industry, it will assist you. Along with niche topics, you will also explore some online marketing topics such as Google Analytics, SEO, online advertising, etc. With 7 modules, you will get a verified certificate at the end of the course. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create an online strategy
  • How to stand out from the competition
  • How to build an online presence
  • How to manage online payments

5. Diploma in E-Business by Alison

Want to scale your already-existing online business? This course has the answers to all your queries. From building an online marketing plan to improving your site’s landing page, you will explore all the aspects of e-commerce and online marketing. You will also learn to write ads to entice your customer base while choosing the right keywords! Along with that, the course gives you a brief about tools such as Google Webmaster, Google AdWords, and Google AdSense!

 After finishing the course, you will get an expertise in the following areas:

  • How to create a website and make it look beautiful
  • How to connect with customers online
  • How to use local SEO tactics
  • How to navigate Google analytics report

6. Online marketing certification course by eMarketing Institute

In the age of digital technology, it is essential to get the knack of online marketing before you start your own business. This course allows you to explore several areas of the new marketing landscape including social media marketing, search engine optimization, search engine marketing, affiliate marketing, etc. After the inception of advanced technology, the lines have blurred and there has been a complete convergence. This course will make you understand that in-depth while keeping a well-balanced blend of art and science.

After finishing the course, you will get an expertise in the following areas:

  • How to make use of numbers in the digital era
  • How to reach out to potential customers
  • How to implement social media in your business strategy

How can we help you?

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free DEMO now!

There you have your six e-commerce courses! Before you start the course, here’s a tip for you! Don’t let the knowledge slip through your mind! Make your notes and practice your concepts to build your own brandstore. Initiate the new year with a new beginning and new learning! Enroll yourself today!