Strategies To Optimize Order Confirmation Emails To Build Stronger Customer Relationships

Nothing feels more amazing than changing a lead into a sale. We know that feeling hits a different level of satisfaction. But, is your relationship with your buyer just limited to making a purchase? Well, that is not an ending but just the beginning of the customer-seller relationship. This is the crucial moment where you can make your customer realize that your brand cares about every touchpoint they go through. It’s imperative you actively engage with the customers and keep them informed at every point of their journey.

We just wish that while optimizing your email marketing strategy, you are not forgetting the most crucial mail that everyone awaits for – order confirmation mail.

What makes Order Confirmation Mails so important?

How will you feel if you make a purchase from an offline store and did not receive any bill? No matter how amazing the service or the product was, you need a confirmation of your purchase which is a bill. In the same way, an order confirmation mail is a bill and acts as a proof for the buyer, so they tend to engage with it more.

Order Confirmation emails are transactional emails and are triggered when purchases are completed, they even contain additional components which increase engagement.

Basic components of an Order Confirmation Email

  1. Order placement confirmation
  2. Amount charged for that order
  3. Estimated delivery time
  4. Delivery address

These are the basic elements of every order confirmation email, however, if you want to attract customers and encourage them to do business with you again then follow these strategies!

5 ways to optimize order confirmation email to build stronger customer relationship

Encourage customers to buy more

Making cross-sell offers in the order confirmation mail is an effective way to encourage your customers to buy more from you. After all, if a person has already bought from you, they’re more likely to buy again. 

You can encourage customers to buy more by sharing a ‘frequently bought together’ list in the confirmation email. For instance, if someone bought a shower gel from you then it’s reasonable to assume that they’ll also need a shower cap, body scrub, and moisturizer. It is also helpful for the customer because these products are all relevant.  

Now, the question arises which product needs a cross-sell?

The answer is simple, they all do!

Any product bought by the customer fills a need and creates a need for a new one. For example, if they buy a new phone, they’ll need a new phone cover and screen protector. The question is not whether the product needs a cross-sell, it’s about making it relevant to the customer. 

Quick Tip – Create a sense of FOMO by offering a limited-time offer in your order confirmation maile. Also, do not confuse the customers with too many options, just recommend 5 items to them.

Want to know the secrets of an effective email marketing strategy? Tap here

Boost social media followers 

Social media is an excellent tool to generate leads and sales, it also provides businesses access to more audiences. 

Adding social media buttons to your confirmation email can assist in boosting your followers. A higher follower count enables you to target a custom audience on Facebook, Twitter, and LinkedIn.

You can also ask customers in the order confirmation email to share their favorite products on social media. When they share it, their followers will click through to view the products, providing you with a chance to add a tracking code and launch a remarketing campaign on social media.

Motivate shoppers to join the referral program

Referral marketing is an effective way to persuade new customers to buy your products. Leverage order confirmation emails to encourage satisfied customers to promote your products, it’ll assist you in generating new leads and sales. However, to run a successful referral program, you need to incentivize your existing customers. For instance, motivate shoppers to share your products on social media with their followers by offering them a 10% discount on the next purchase.

Promote loyalty programs

Order confirmation emails are an important part of the post-purchase promotion strategy. If you’re running a loyalty program, the best time to promote it is right after the customer has placed an order on your website. 

You can run a loyalty program wherein the customers earn redeemable points every time they buy from you. This way you can turn a one-time purchase into repeat customers. Also, use this opportunity to remind shoppers of their total unredeemed loyalty points to encourage them to make a purchase. 

Quick Tip – You can occasionally send customers emails reminding them of their unused benefits that they’re missing out on. At ANS Commerce we provide our clients with complete performance marketing services. To find out more, request your free DEMO now!


Leverage user-generated content to boost sales

It is said that a picture is worth a thousand words, however, in the context of the order confirmation email, it is worth a lot more than that. 

Businesses that are serious about boosting their sales through order confirmation emails should consider using user-generated content (UGC).

UGC is any piece of content that your customer has posted on social media and online forums. It could be anything, photos, reviews, etc. Incorporating it in the order confirmation email assists in creating trust and authenticity. UGC can also assist in boosting sales, for example, if you add a review wherein a customer raved about buying, say, a bedsheet and a matching pair of the pillowcase, it will encourage the recipient to make a purchase. 

How can ANS Commerce assist you?

Are you worried about handling and managing customers’ orders? Well, leave everything to us, our in-house tech Kartify is a fully customizable, integration-ready proprietary brandstore platform. 

  • Completely mobile-friendly to offer seamless shopping experience to customers
  • In-built tools to collect customer data for remarketing campaigns 
  • Equipped with custom email reports. 

Still, having second thoughts? You can request a free DEMO now!

An order confirmation email is one of the most-awaited, engaging, and informative emails that a business sends to its customers. Therefore, brands should invest more time in creating them. Also, it helps businesses to sell more and gain loyal customers. With just a few tweaks, you can optimize your order confirmation email for higher engagement, traffic, and revenue. 

7 Tips to Escalate your Business by using Email Marketing

Email Marketing is used by almost all businesses across the globe. We have known this marketing strategy even before the hype of online marketing started. But with the changing landscape, people have become busier than ever and they don’t have time to follow bulk email messages. That’s when your email marketing strategy fails your strategic marketing campaign.

Well, fret not! Do you want to convert your customers in the most direct and effective way while nurturing them with occasional updates? Email marketing is your only savior. But before you start the campaign, let us walk you through the tips and tricks, making your email marketing a win-win!

7 Tips to use Email marketing in the right way

1. Select an eye-catching subject line 

A subject line can either attract a customer or deter them from reading further. Not only does a subject line form the base of your message, but also acts as a parameter, deciding whether your email will gain traction or not. No matter how enticing your promotional mail was, if the subject line is not attractive, nobody will give it a read. 

Quick tip: Want to make an eye-catching subject line? Following are a few examples of some impressive subject lines!

1. Tonight only: A denim lover’s dream can be fulfilled
2. Is this the hottest career in marketing?
3. Hey Rahul, this is what you have been missing!

2. Curate short-crisp content 

An email is generally read when a person is either riding a cab to reach their office, or sitting in a metro, waiting for their station. Your email goes to waste the moment you start using complex tones with hard-to-understand language. Thus, the content should be short and precise, letting the recipient understand your message in a single go.

“As every word counts and explains its significance, it is crucial to use the right set of words!”

Quick tip: It’s important not to use high mounted and fancy words in your email content as every customer has a different level of understanding. Usage of trendy slang with short copy is what catches the attention!

3. Avoid shouting loud

There is a misconception that using ‘upper-case’ & ‘exclamation marks’ multiple times could drive the attention of the customer. This is not at all true, as it might look like the brand is shouting out loud. There are even chances that a spam filter could flag your message, ultimately affecting the email open rate. Just stop using capitals and exclamation marks in the subject line as well as the body of the Email as it is a big turn-off for readers.

Want to know how to make a persuasive email newsletter? Read on to find the best tips!

4. Use mobile-friendly UI/UX

Today, a large number of people prefer opening mail on their smartphones as it is quite fast and easy to access. But, there is a huge difference in the presentation when mobile devices are compared to computer screens. Thus, you must optimize and personalize your users’ experience by making it easier for them to read emails on mobile devices. 

Quick tip: Following are some easy tips you must follow to make your emailer mobile-friendly:

1. Put your call to action at the top so your customer don’t have to scroll
2. Do not rely on large-sized images as sometimes they don’t load on mobile phones
3. Keep the email copy neat (Don’t write long paragraphs)

5. Pay attention to the metrics

It takes a lot of effort to create interesting, beautiful, and engaging emails. But these efforts can go in vain if your customers never get to see them. You should never take the delivery process lightly. If you are assigning it to your email service provider, don’t think your work has ended there. You must give priority to analyze the open rate, bounce rate, and unsubscribe rate. After this, you can actually check your performance and learn what worked well and what didn’t, helping you make corrections. 

6. Clean your Email list

Cleaning your Email list is the process of deleting the obsolete domains! Sending emails to the domains that don’t exist anymore will only affect your email open rates. By cleaning your email list you are not only enhancing the open and bounce rate but also minimizing the risk of being spammed.

Quick tip: To improve your email open rate, and reduce the bounce rates, try cleaning your list after every 6 months!

7. Make the most out of the A/B Testing

Getting everything right in a single try is not possible every time. Sometimes, you can check the effectiveness of your campaign by running two different campaigns together with minor changes. This is called A/B testing.
For example, to check the efficacy of your email subject line, you can run two different emailers with the same content, but different subject lines. This will help you check which subject works the best. 

How can we help you? 

If you want to improve the online marketing strategy of your brand, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-done email marketing strategy can help you drop your customers in the sales funnel in no time. Don’t forget to keep a track of the time your users read your emails the most. Also, keep the tone of your content the same for all emailers as it’s the voice of your brand. Follow our tips and promote your brand effectively. 

Delight your Customers: 6 Attractive Valentine’s Day Marketing & Branding Tips!

Valentine’s day is globally recognized as a day of love and affection. While some of us consider it a day to charm our romantic partner, many acknowledge it as a day to strengthen the bonds with family and friends. No matter what your idea behind this day, one thing is sure, you definitely need to revamp your digital attire to entice the people. 

“In the 1300s, Valentine’s Day officially became a holiday associated with love.”

If your business offerings do not revolve around traditional love gifts such as chocolates, jewelry, cards, and flowers, worry not, as your business can still ace the day with a few charming marketing tips. Let’s have a look at the Valentine’s Day Marketing and Branding Tips!

Valentine’s Day Attractive Ideas to Delight your Customers!

1. Improvise your product packaging

People love the idea of customization, especially during occasions like these. Offer custom packaging to your customers. Instead of using plain plastic packaging, improvise it a bit with heart-shaped transparent plastic sheets. You can also include love quotes inside the box.

Quick tip: You can offer free gift wrapping on Valentine’s Day. Include an option at the checkout time asking customers for the name of the recipient. You can also communicate this idea over emails, or on the homepage of your brandstore. 

2. Market the idea behind E-Gift Cards

Last year, amid the Diwali season, the idea of giving e-gift cards or online tickets to loved ones became a big hit! E-gift cards are an amazing option at times when you are in a complete dilemma and can’t think of a thing to gift. Around the love week, start your promotional campaigns by introducing your digital gift cards.

3. Generate time-sensitive offers to create a sense of urgency

Time plays an important role during special occasions. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time.

Quick tip: Tailor your campaign ideas with love-themed coupon codes such as LOVEU20!

4. Send Valentine’s Day themed emails

The whole idea behind email marketing is to remind your customers about the upcoming trend/season, thereby dropping them in the sales funnel. Around this day, make a Valentine’s Day-themed email with a short crisp copy. Here are a bunch of ideas you can formulate your email content around: 

  • Announce upcoming offers and discounts 
  • Curate a ‘gift guide’ blog, including your offerings with images redirecting to the product page
  • Include competitions and contests around love week

5. Support a local cause by showering love

Club with a local charity, organizing Valentine’s day fundraiser. To communicate the idea, add an option of the donation on your website, making it easier for customers to support it. You can also communicate it via different social media channels. Though this won’t boost your sales immediately, it’s an incredible idea to show how you care for society. This will make your business more credible and will give a reason to people to choose you over others. 

“Corporate social responsibility campaigns are a great way to manage your brand’s reputation. Moreover, you get support from social activists and philanthropists.” 

Quick tip: While communicating, don’t forget to highlight the details such as the name of the non-profit-organization you will be collaborating with and the cause you are supporting through this action. It gives people a reason to believe your brand. 

6. Put on a romantic dash on your website

Colors play a major role to reflect your corporate identity. Add a hint of romance to your website while playing with colors. You can also tailor the logo of your brand to make it valentine’s day ready. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. But adding a few festive elements will build a connection with your audience. 

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

How to do it?

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

7 Constructive Tips To Design A Persuasive E-commerce Newsletter!

With the rise in online shopping, the influence of email marketing has also emerged. Gone are the times when the exchange of emails was used for mere transactional purposes. Today, almost all brands are employing content marketers to strategize and curate persuasive email copies. 

When a new offer rolls out, or a new collection comes in, retailers pop their users with emails. But it isn’t enough just to send those emails. They need to be inspiring and motivating so the users actually end up making the purchase. Otherwise, your offers will be sent to spam or avoided completely. Let’s study what actually influences the effectiveness of email marketing.

Here’s How to Create a Persuasive Newsletter to Drive Customer’s Attention!

1. Keep the design elements minimal

Making your design too flashy would only result in the unsubscription. With minimal, we don’t mean boring colors and monotonous themes. Keep a balance between text and images. It’s essential to leave some negative space (white space) here and there, for the design to settle in the mind of the readers. Without that, you’ll end up creating clutter and confusion. Harmony and balance of the design elements is the key to a successful newsletter. 

2. Draft short-crisp copy

 Email newsletters are generally sent at the time when people are waiting to board a metro, or traveling in a cab. Optimize the content of your newsletter so that it’s easy to consume in a short time. People don’t respond to the text the way they do to the visuals and graphics. But if you keep your text rather crisp with quirky words and informal expressions, you have a chance to win the attention.

3. Insert product unboxing video play button

Videos are best to engage the users, especially if they talk about the pros and cons of a product. To attach a video to your newsletter, add an image with a video play button, redirecting your user to the YouTube video. Since these videos are more about product feedback, they enhance your brand reputation and create social proofs. 

Quick tip: User testimonial videos should be original. To create such videos, you can request your customers to send in their video opening the product with complete details.

4. Write process tutorials with step by step images

Another way to entice customers is by curating tutorial content of your offerings. For example: If your business is all about leather bags, sending a tutorial on “How to clean your leather bag?” will grab attention easily. You can add CTA to the images, linking the leather bag page of your website. Also, highlight the features of your product wisely while writing the tutorial to convert the readers.

5. Add animated GIF Images

To drop your customers in the sales funnel, it’s important to formulate a narrative. Animate promotional messages have an advantage over mundane text messages as they can tell a tale, fascinating the reader to hit the button. Now the question comes; ‘how to create them?’ There are plenty of GIFs generators, helping you create a GIF. Also, don’t use more than one GIF image to avoid any clutter. To convert the readers and generate leads, make sure the image is clickable and redirects to the page. 

Quick tip: Keep your GIF size to 1 MB as a heavy newsletter can get cropped, damaging its aesthetics.

6. Include countdowns in your newsletter

To add the sense of urgency and convert your customer quickly, include a clock with countdowns of your most exciting offers. Limited offers have one advantage over the normal offers, it stimulates user interests in a jiffy. They work the best at the times of spring and autumn season sales.

7. Announce contests and giveaways

Community outreach ideas such as running contests and competitions work best on social media. But newsletters are also an incredible platform to convey the message. You need to be more creative and unique to run contests over email. Scratch cards or win wheels are some of the elaborative ideas to make the most out of email marketing. 

Quick tip: You can also include a simple creative, asking readers to tag your brand on social media with their videos and follow your page to win exciting prizes. This way your engagement on other social media platforms increases. 

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-curated emailer can help you drop your customers in the sales funnel. Don’t forget to add CTA to your content with optimized HTML URLs. Also, keep the tone of your content the same for all the newsletters as it’s the voice of your brand. Follow these tips and promote your brand efficiently.