Why Do Businesses Demand Forecast During the Festive Season?

Now that the festival is around there is an expected wave of demand for products at every store. Planning the products, the retailers are getting ready to block the shelves to increase their sales. 

Is this Enough to Run a Business?

Running a business is not just anyone’s cup of tea, especially when you are willing to grow, gain profit and flourish every season. Mere assumptions don’t work! You need to roll your eyes and foresee the future. You need to understand the kind of capital you need to invest, the number of products you need to produce, and the inventory units you need to keep up the stock. And able to answer,

  • What is your capital expenditure?
  • How much cash flow is required to make a profit?
  • What is your mitigation plan for the upcoming festival? 
  • What is your profit margin for this year?

Understanding your demand and forecasting your projections at a historical scale is important to predict the future and foresee the sales.

Well! The biggest challenge still lies in the shift of these projections for which you need to optimize your scale with time.

You need to understand how Demand Forecasting works in order to beat the challenge and make the right business decision. It is not hard to understand that demand is what is laid by the customer, and forecasting is the prediction that is done by the retailer to make supply decisions. But what’s hard is to get an accurate assumption of this demand with time and acquire the right amount of stock to meet the supply.

Demand Forecasting

Demand Forecasting is a progressive method that uses historical sales data to predict future sales figures. It is a comprehensive process that involves everything from planning, producing, inventory, warehousing to estimating, delivering, and logistics. It helps the businesses analyze the market potential and strategizes growth that is far away from any risk.  

For example, a store producing cake of different flavors refers to the last 12 months’ sales data and understands which flavor made high sales and in which season or occasion and based on the past sales he is able to forecast the shortage, make a plan and keep a stock. In comparison to the one that is new and is unaware of the flavors in demand, the prior store will always have the benefit of key sourcing.  

Steps to Forecast Demand for E-commerce

Although no one can be certain for the future, several techniques can help you with a detailed analysis and better business estimation. So, whether you are a small business or large, Demand Forecasting can help you draw the margins and understand that there is no business without demand and it needs to be processed with high accuracy.

Schedule Peak Period 

Depending on the season and festival the trend occurs anytime. There are many peak periods around the year when the sales are more in comparison to the other days. Viewing historical sales can reflect the important months where the sales dip or is good or discount should be offered to engage the customer or not.

Prepare Budget

Efficient financial decisions are important to reduce unnecessary expenses and expand the opportunities to choose a strategic investment. Keeping extra stock at a low sales period just wastes the resources and increases unnecessary budgeting. So pre-budgeting to enhance operational processes around forecasting demand is a must.  

Plan Production

Anticipating what customers want and keeping the stock helps channelize the offerings. Customers want what they want and acquire it when they want so your demand forecasting should be in sync with the market. Else you will lose the customer to your competitors and will take more time to engage the new.       

Optimize Inventory

Demand forecasting helps drive responses to harness analytical optimization and shape the inventory to reduce error over time. It helps you remain right at the place where you are, never under or over-stock. Your evaluated performance over time will increase the word of mouth and gain expansion in business.    

Strategize Development 

Demand Forecasting is a one-on-one task. The process requires testing, learning, and then developing a strategy to enhance sales. Closely analyzing the products and efficiently tracking the sales can help make the right strategies for development. Network balancing should also be taken care in order to constrain your business environment for a longer period of time.

Quick Tip – To avoid frequent stock out you need to keep a feedback loop and start your next forecast with updated allocations. 

Types of Demand Forecasting

The benefits of demand forecasting can be truly tasted once you are aware of your current position and have a clear idea of where you want to reach. There are different types of demand forecasting that can help you weigh your data and depict it over a period of time. They are broadly categorized into two:

On the Basis of Economy

Macro-level

This forecasting deals with the economic level demand that is measured by the national income and Index of Industrial Production (IIP) etc. It helps businesses understand the opportunities for their expansion and market shift.

Industry-level

This forecasting deals with Industry level demand for products as a whole, such as demand for cement, clothes, steel, pharmaceuticals in India, etc. It guides businesses with statistical data for trade under any policy.  

Firm-level

This forecasting deals with the product demand for a particular firm, such as demand for Raymond clothes, Birla cement, etc. It helps businesses improve the aggregate growth of products in the market.

On the Basis of Period

Short-term

If you are a new firm this forecasting is especially for you. It covers forecasts for a short period, generally from six months to a year and is most useful in making tactical decisions depending upon the nature of the industry you are in.

Long-term

This forecasting is for a longer period. Generally done by the old firms for the period of two to five years or more to help take major strategic decisions, such as the expansion of plants, opening a new unit, etc.

Major Demand Forecasting Models

To trail the influence and gather vital information of your business, simple and statistical methods are adopted which are classified under various models.

Market Research

It is a very generic research technique that is completely goal-oriented. It requires customer-specific surveys which are in the form of questionnaires, surveys, feedback, or opinion that are laid while purchasing a specific product. As this research is very random it should be taken care of in terms of location, geography, and demography. 

This method is mostly adopted when businesses are forecasting for low-demand products, as it gives a clear view of its sales in specific regions. 

Sales Opinion

It is a complete knowledge and experience based method that requires input from each salesperson of a particular region. The salesperson depicts data depending on the customer’s demand and evaluates the perspective that presents the final judgment. 

This method is more accurate as it relies on the perspective of the salesperson who in case of any error is held accountable.    

Delphi Technique

This Demand Forecasting is done by the panel of experts and facilitators that are appointed for a specific segment. The questionnaire is sent to the experts and a consensus scenario is attained after a few rounds of expression and discussion among the experts. 

The method is mostly adopted by big businesses to get the most accurate information from the experts. The only flaw lies is, time consumption. 

Econometric Technique

It utilizes a complicated mathematical equation to correlate influential factors with the demand. An equation is fine-tuned and the variables are inserted to generate an accurate forecast. It is mostly used to track economic factors of the current scenarios like the businesses that flourished in the pandemic or the businesses that flourished before pandemic. 

The data of this method is adopted only when the controlled conditions are applied by you. 

Barometric Technique

It is a unique method adopted to predict the future depending on the recording of the past and deploying the statistical analysis on the series of economic indicators like leading, lagging, or concurrent. The leading shows the market activity that is ahead, lagging that change after a short time and the concurrency that varies according to the economic activity.

This method gives you the complete range of information where your business lies and where you can take it. 

Trend Projection

It is a method that deploys historical data of around 20 to 25 months to project the demand scale by graphical or square method and forecast the specific product. The most granular level of growth can be attained by examining the date and time of the order, revenue or return. Depending on the data you can adjust your inventory and evaluate your business.   

Quick Tip – In a competitive scenario as today, if you are not forecasting the demand, you are losing a lot, not only in terms of staff, production and sales but also in terms of efficiency and profit. A good forecast provides appropriate planning, selection, layout and management that lead to profitable business.

With the market shifting so drastically it becomes difficult to track the customer demand and meet its expectations. Demand Forecasting helps you channelize your work and make a record so that you are able to make decisions, launch products, plan inventory and optimize the supply chain as per the demand. 

Connect with ANS Commerce

At ANS Commerce, we help brands build their business and take it to the level where they imagine. From brand building to demand management ANS works on everything to help you increase sales. You can also rely on us for inventory optimization, performance marketing, and warehousing to improve your conversion rate instantly. 

Get connected and request your free DEMO now! 

How to Use Rhetorics to Boost Your Brand Voice?

Rhetorics in Marketing 

Rhetorics is the art of effective speaking and writing. This art can be leveraged in building your brand content in a manner that communicates your message to your audience effectively. In simple words, applying certain elements of rhetoric can boost your brand voice. 

The art of effective communication is not just used in particular circumstances but is embedded in human thought and expression. We are using it all the time, consciously or subconsciously. It is not just about how to persuade a person but about understanding how human language and communication work. Hence, in marketing, Rhetorics refers to understanding your brand and its goals and further communicating it with the help of certain elements.   

Elements of Rhetorics

Pathos: Evoking Emotions in Your Content

Emotion stimulates our mind 3000 times faster than rational thought.

Businesses are not B2B or B2C, they are human to human, that is H2H and human beings are driven by emotions. A piece of information can easily slip from your mind, but an emotional story is hard to forget. By creating a pleasant emotional response, your content becomes instantly memorable and is remembered for a long time. The experience you provide induces gratifying feelings in the person and they automatically start associating their feelings with your content. For forming more such associations you can follow a variety of ways. 

Include Your Customer Value Propositions

People always look for relatable content. Tell your audience how your products or services inculcate your customer’s values and personality.  

Adapt to Your Audience’s Culture

Understand your audience’s existing knowledge and habits of thinking and use them as a resource tank for your communication.

Use Spellbinding Words

Choice of words plays a crucial role in brand content. Trigger your audience’s imagination by using evocative words to communicate your message. 

Narrate a Story

No one wants to hear monotonous information. If content cannot hook a viewer’s attention then it lacks enticement. By forming and narrating stories you can make your content interesting and memorable. 

Use Music and Imagery

Music and visuals are the best resources that you can avail of to add life to your content. Use powerful images and suitable music to get your audience gripped.  

Quick Tip – You can use versatile emotional graphs to create stories that affect the audience. When you introduce a situation with a negative emotion followed by a solution that induces a positive emotion, the story becomes impactful. 

Kairos: Finding the Right Moment in Time

Time evokes opportunity, and that’s extremely compelling.

Time acts as a tool that collects your audience’s attention to specific topics more than others. When you curate these topics in your content, you automatically catch your audience’s attention. The ever-evolving market comprises changing needs, trends, and desires. Understanding them, from time to time can give you the right pick-ups for your marketing content.

Create a Sense of Urgency

Marketers create a sense of urgency in various ways which impact their audience to give more significance to their information as it is time-bound. Limited offer sales, call to action, buy now, are some of the examples of this strategy. 

Adopt the Latest Technology

The people you target to appeal are visiting a plethora of websites and social media channels every day. They are well aware of ‘what’s new’ and what gives them a better experience. 

Include SEO Researched Key-words 

A keyword that is trending this month will be replaced by another keyword a few months down the line. That is why good SEO research assists in driving traffic to your content. 

Empathize with Your Buyer’s Journey 

Guide your buyers along the purchase journey. Be aware of what their thoughts and responses are likely to be at each stage and interact with them accordingly. 

Telos: Defining Your Purpose

Brand’s purpose is your brand’s superpower.

The purpose of a brand is the impact that you wish to have on your customers and society as a whole on a long-term basis. It is beyond profit-earning which is basic to each and every brand. Building a brand culture, brand purpose gives rise to emotional touchpoints with which you connect with your customers. 

Brand purpose helps you set a target point. Once you are aware of that point, you can ideate a number of ways to reach there. This paves way for creativity in your brand content that revolves around a particular brand purpose. Through your content you can teach your users, you can make them laugh, you can make them curious, or even narrate a story. Perhaps, everything that you decide to do becomes meaningful once it aligns with the purpose of your brand. 

Some key advantages to having a brand purpose are –

  • Your brand purpose benefits not just your customer but society as a whole
  • It can help you build a strong emotional relationship with your customer
  • A unique purpose can distinguish your brand from that of your competitors 
Quick Tip – To define your brand purpose, make your brand core values and mission statement explicit. To gain clarity on your brand voice – document a description of your audience, the way they speak, and your ideal relationship with them. 

Ethos: Leveraging Your Credibility

A brand is simply trust.

Choices are highly influenced by trust and this is especially true for a long-term relationship. With so many options in hand and a bunch of insecurities, a person would select a brand that wins its trust easily and profoundly. A brand with a good reputation and word of mouth definitely has a higher likelihood of being trusted. 

Ways of developing credibility for your brand – 

Keep Things Consistent

Whether it is your brand website, product advertisements, or social media content. Consistency in the tone can uplift your brand image. 

Add a Spotlight to Your Achievements

No matter how big or small an achievement is, you can showcase them all. From earning your first customer to achieving milestones. Each and every achievement counts. 

Use Testimonials

Collect your client’s testimonials from online reviews, social media, and surveys and use them to boost your business’s credibility.

Publish Thought Leadership Content

By publishing, perspective, and advice from your company’s leaders on current trends and news will showcase your brand’s expertise and experience. 

Collaborate

You can collaborate with influencers and content creators that match your brand values. It adds a human touch to your content and can increase engagement. 

Logos: Curating Your Content with Logic

Information dressed with facts and figures is highly convincing, credible, and emotionally reassuring.

When you explain your information logically to your audience, supported by facts and statistics, they are compelled to trust you. That is when they build credibility and find meaning by associating themselves with the information provided. It helps them make an informed decision, as well as explain their decision-making basis to anyone they may communicate with. 

The logic-driven approach is particularly useful in the B2B sphere where a company has to make the best use of its resources and money. In order to curate logical content, the following points can be kept in mind-

Check Your Content’s Authenticity

Make sure the content contains correct factual information and is technically sound. You can add the sources of the information to validate your research and argument. 

Do Good Research

Good research always raises the bar of your communication. Before forming a piece of content, research it. Also, check what your competitors are doing to make your content different and valuable. 

Verify Content’s Utility

Keep yourself at the user’s perspective and check the utility of the content. Is it actually delivering the intended message or is it losing the game?

Use Objective Tools

Include objective tools such as graphs, statistics, and numbers to prove arguments. These tools are easy to understand and read. These can be used in a number of creative ways to communicate your desired information.  

With the help of these elements of Rhetorics, you can make your brand voice impactful and authentic. Well-strategized content is a long-term investment that results in well-established brand identity. Such an accomplishment is possible by understanding the utility of Rhetorics in marketing. 

How Can ANS Commerce Assist You? 

Building a brand requires working on multiple aspects altogether. While you focus on your core offerings and products, we are here to handle everything e-commerce for your brand. Our team of experts is approachable to give you expert guidance and support. From brandstore tech and performance marketing to marketplace management and warehousing, we got it all covered for your brand.

To connect with our team, you can request your free DEMO today. 

How to Make Money on Instagram?

We all know the power of Instagram these days, figuratively speaking, over 4.2 billion ‘likes’ happen on Instagram every day. The world is simply- ‘excessively engaged’ here.

Started as a minimal ‘photo-sharing app’, Instagram has now extended to become a ‘product sharing platform’. This transition has given rise to multiple business opportunities. The interesting part of the story is that this opportunity to earn monetary value is not just for business owners or brands, but extends to each and every user on Instagram. 

Watching a plethora of users making money on Instagram, have you ever wondered if you could do it too? What is required to make money on this platform? How do people go about it? How much money can be made? If these are the questions that pop up in your mind then simply keep the reading going on. 

Who Can Make Money on Instagram? 

The answer is anyone with a decent amount of followers. It is generally believed that the tool to earn money on Instagram is an ‘enormous number of followers’. If you have the same belief, then you may unlearn it, because while an enormous following is a robust asset to making money on this platform, there are other assets that are imbued with the potential to do the same. 

What Do You Need to Make Money on Instagram?

Audience Engagement

When we want to showcase a product or service in our posts or stories, we need people to actually engage on it, because a better engagement rate increases the chances for conversion of your audience to potential buyers.  

Connect with Products 

Are you interested in beauty and fashion? Or are you a food lover? There can be ample niches, but are you interested in any niche that can connect you to its products? If yes, you can definitely enter into the world of the Instagram business. 

Good Research Skills 

If you can figure out brands that have a monetary potential for you, you can reach out to them either on Instagram or on their website. Good research can take you to the right places meant for you. 

Creativity

Getting engagement on a few posts doesn’t make your online presence stable. A stable presence develops with a creative effort to surprise and enrich your audience with something valuable or entertaining for them. 

Presenting content in new ways If you have realized by now that you have the potential to make money using this platform, you must have already started thinking about how to go about it? To answer this question, we will talk about some business models that are being adapted to earn monetary value on Instagram. 

Business Models to Make Money on Instagram

Sponsored Posts 

If you are an active user on Instagram, you would not have missed out on the term – Influencer because they are absolutely trending. An influencer is a person who creates content and shares opinions that the audience respects and trusts. They create trends and are the ones that the audience looks up to. The power that an influencer has on social media is precisely what brands are looking for these days. They serve as a bridge between the brand’s products and the audience. Brands need them to ‘spread the word’ and in return give them monetary value and other benefits such as gift vouchers, products, discounts, and much more. 

What do you need to become an influencer? The simple answer is an engaged audience that listens and trusts you. Even if you start small, you can grow higher from time to time. What is more important, is clarity of thought. Do you know about your audience? What is it that they admire about you? Is there anything that you can connect with a product?  When you know your audience, you know the touchpoints where you can add further value. It is effective when you aim for a niche of your personality that matches the interest of your audience. Once you are able to figure that out, you can start looking for brands working around that particular niche. 

Reach Out on Social Media Platforms 

Brands themselves reach out to influencers who have a strong online presence. On the other hand, if you are an aspiring influencer, just starting with your journey, you can reach out to brands in a number of ways.

One way is to reach out to them directly on Instagram, you can message them directly on their page and put your word for collaboration forward to them. You can also mail them or contact them on their official website. 

Reach Out on Influencer Marketplace

The other way is by registering yourself at the influencer marketplace. There are many platforms for different niches that can connect you to the marketer that can be the best for you. Some influencer marketplaces that are doing good in India are – 

  • With over 26k influencers, Plixxo allows bloggers, YouTubers, celebrities, Instagram Influencers to sign-up on the platform for accessing pain campaigns.
  • Influencer.in helps brands get the right influencers for them through their influencer discovery feature. 
  • Qoruz helps you analyse influencers data in a detailed manner. It provides paid vs organic campaign analytics data and direct influencer contact information.  
  • Winkl allows influencers to create their own media kit to showcase their work to their peers, receive feedback, and connect with brands to work for brand collaborations. 

When you are conversing with different marketers, do mention your strengths that they can count on. Apart from the number of followers, give them insights about their engagement on your content. It is a good idea to be transparent about your post being sponsored by brands and business owners by putting a hashtag or simply mentioning it in the caption. 

Quick Tip – You can share your follower engagement statistics from the Instagram analytics report if you have a business account. This will help you objectify your potential and negotiate for a worthful value while making a deal with brands and businesses.  

Sell Brand Products

While sponsored posts are about brand awareness, affiliate marketing is about selling brand products. When you become an affiliate, you step into the actual business of a brand by making real sales. This can be done through trackable links and promo codes. Trackable links track the number of clicks that are converted into actual sales. Hence, they help to measure the number of sales that happened through you. Instagram allows you to put one link on your bio, that is why every time you post, you have to mention visiting your bio. On the other hand, promo codes can directly be added to the captions and stories. 

Another way is to explore Affiliate platforms. It is an online marketplace where sellers can list all their products. It acts as a connector between affiliates and sellers. 

Sell Your Own Products


If you want to become an entrepreneur then Instagram can do wonders for you. Do you manufacture your own products? Are you into dropshipping? or Do you have a DIY product range to launch? If you want to sell your own products then Instagram can serve as a boon for you. 

The perks of selling your own products on Instagram are your audience’s trust is stronger as they know distinctly that what you are selling is an extension of your personality. Another perk is that you will make more money out of your business rather than collecting a part of the profit from other businesses owners. 

You can sell the following products and services-

  • Print service
  • Digital service
  • Digital products
  • Tangible products  
Quick Tip – At ANS Commerce, we manage Instagram performance marketing for leading e-commerce brands, request your free DEMO today!

Sell Licenses of Your Photographs


If you are good at photography and desire to pursue it professionally then Instagram is the right platform for you. This photo-sharing app is a wonderful opportunity to showcase your photographs and build the interest of your audience. Once your audience gets engaged in your photographs, you can also step forward to sell them.

Your photographs can be licensed, printed, and sold in a variety of ways. They are printed on T-shirts, mugs, and a variety of other tangible products. You can print them on your products and sell them or contact certain businesses channels that let you print them on their products.  Another idea is to list your photographs in a number of marketplaces where publishers can license them. 

You can choose any business model that best suits you to earn monetary value on Instagram. It is also possible to adapt several models simultaneously. No matter which path you choose, the most crucial element to Instagram’s business is creating engagement-centric content that excites your audience and makes them invest in the value you provide them. 

Facebook Ad Targeting Tips to Drive Conversions for Your Business

More than a billion people log onto Facebook every day, making it an excellent and cost-effective tool for marketing your offerings to a huge audience. The platform’s advanced targeting system helps businesses cut through the noise and find their ideal customers. 

An effective Facebook ad targeting strategy increases conversions while lowering the cost per conversion, the ultimate measure of an ad’s value. 

Email marketing is another powerful tool to reach target audiences. Read this article to understand how you can optimize your order confirmation email for driving sales

Facebook Ad Campaign Goals

A powerful message helps in creating a strong connection with your audience and demonstrates how your product/service can solve their problems and make their life more comfortable. 

For instance, if you are creating an ad campaign to market sports shoes, you should mention  –

  1. How comfortable they are
  2. How they can help buyers in achieving their fitness goals

The social media giant offers brands an opportunity to test a wide variety of targeting features to find the most effective and pocket-friendly way to reach customers and drive sales. 

The targeting options are broadly classified into two categories:

Cold Traffic 

People who are not aware of your business or product and have never visited your website are known as cold traffic. 

Facebook enables you to target audience based on the following criteria:

  • Interests and Brands 

Age, events, businesses that the users follow (for instance, target users who follow businesses similar to yours)

  • Life Events and Profile Status 

Event management companies can target people who recently got engaged or have children 

  • Age and Gender 

Brands dealing in women clothing or makeup should target female Facebook users

  • Location 

Businesses can target a whole nation or just their locality

  • Lookalike Audiences 

You can request Facebook to display the ads to users who are similar to the audience set you have provided. 

Retargeted Traffic 

Users who visited your website or somehow came in contact with your brand are called retargeted traffic. It includes – 

  • Website visitors 

people who visited specific pages of your website, product, or checkout page

  • Engagement 

Users who engaged with the brand’s organic posts or ads

  • Custom List 

Businesses can upload a custom list on Facebook like a list of people who signed up for their newsletter

  • Facebook video viewers

Users who viewed the brand’s video posts 

  • Facebook page likes

Users who liked the business’s Facebook page

Businesses can display such users ads to remind them of the products they have visited or left in their carts. 

Now that you understand a bit about Facebook ads, let’s dive into high-converting Facebook ad targeting strategies that can propel your business to the top. 

4 High-converting Facebook Ad Targeting Strategies 

Target your competitor’s customers

Facebook Audience Insights offers a treasure trove of valuable information that can help businesses understand their audience. They can leverage this data to learn how to target potential customers. 

Brands can also use Facebook insights to find and target their competitor’s customers. Just go to the Create Audience tab and type the name of your competitor’s Facebook Pages in the interest box. Check out the demographics information to see if you can gain any more insights that will assist you in reaching your target audience. Now, create new audiences based on this data and save it for the future.

Quick Tips – You can further target this audience to make sure you get the best fit for your specific business and campaign goal. If you find this to be too technical, reach out to us. We offer performance marketing services and take care of all your promotional needs. Request your free DEMO today!

Leverage life event targeting 

Some businesses and campaigns are designed to sell products/services to people experiencing certain life events. For example, wedding photographers will target recently engaged couples or their family members. Packers and movers want to reach people who have just purchased a new house or are moving to a new city. 

Facebook has every conceivable life event targeting option since users tend to post these on their timelines. 

The life events parameters are unique, brands can choose to target people at specific intervals of time. For instance, a jewelry brand that wants to reach people celebrating their 1st wedding anniversary can target audience members who were newlyweds 1 year ago. 

Expand to lookalike audiences

Facebook’s Lookalike Audiences enable businesses to create target lists of potential customers who share similar interests with their existing customers. 

If the Facebook insights inform you that your existing customers are new dog-parents who live in Delhi NCR, you should target other dog-parents in the same location.

The platform’s tools are quite sophisticated in their audience matching. Brands don’t even have to know what data points they have to match, Facebook will figure it out for them. 

Quick Tip – Lookalike audience is an excellent way to target and reach new customers. The trick is to choose the right source, the two key criteria are – audience size and quality. 

Get super granular with layered targeting 

The best thing about advertising on Facebook is that it enables businesses to layer targeting options, gradually making their audience more and more specific. 

Brands can use combinations of behaviors, demographics, and locations for a more targeted approach. Suppose, a moving company is offering a flat 20% discount to senior citizens. It can target people who recently purchased a house, layered with an age range of 60 years or older and their service area location. 

This Facebook targeting strategy is best suited for promotions designed to target a specific audience or niche. Coupled with a strong landing page, this strategy can provide you with excellent results. 

Facebook advertising is inexpensive and offers a more focused targeting strategy. If executed correctly. It can provide a huge ROI by pulling users from the conversion funnel. 

Now that you know how to effectively target audiences on Facebook the next obvious step is to target them through Google ads. Read this article to learn how to create a successful Google Ad campaign. 

Why ANS Commerce?

When planning your Facebook ad targeting strategy, don’t just pick one of the above-mentioned tips. Implement each of them and see how they might fit into your target market segments. If you feel overwhelmed with all this information, get in touch with us. At ANS Commerce, we take care of everything e-commerce leaving you free to focus on your core business operations. We offer custom performance marketing services, our in-house platform LimeReach is designed to track customer data and enables businesses to make data-backed decisions. 

Still, confused? Request your free DEMO today!

Gamification Marketing: Fuel your Business by Incorporating these Tips in your Brand Strategy

In a world where people are overloaded with advertisements, they have an infinite number of options to choose from. Not only has it become difficult but also very important to pull off their undivided attention. But the question is how? Gamification is the answer to this problem as it encourages people to engage actively.

We all love playing games as it challenges and rewards us. It is not just a source of entertainment, but also engages customers and can be a powerful tool.

What is Gamification Marketing?

“Gamification is the process of incorporating the game mechanism into an already existing system to entice the customers.”

marketing

Gamification is a marketing tool to pull off the customer’s attention. In the language of marketing, gamification strategy begins when a business uses a popular game to promote its brand while offering rewards and incentives to people. People are more likely to engage when they have a chance of achieving something. This way you can indulge your customers while using gamification as a powerful marketing asset! 

6 tips to enhance your brand strategy with Gamification Marketing

1. Enhance your strategy by introducing creative rewards 

To ensure the ultimate customer interaction and engagement, you must come up with creative rewards. No, we are not talking about expensive gifts, rather social recognition resonating with your business. 

For instance, if you are a Jewelry brand, making customized jewelry. To increase your social media presence, you can launch a campaign during the festival season, encouraging people to post a video wearing your jewelry. Ask them to use your brand’s hashtags as they tag you. This will increase your engagement and as a reward, you can feature the best participant on your official social media page. Micro influencers love to participate in such community building activities. 

2. Celebrate and appreciate all the users

users

The best rewards are for the ones who possess proficient skills and give the best performance. But, will you forget the ones who tried and were not able to do well? We can’t afford that. Our ultimate goal is to engage customers and it is imperative to keep in mind all the participants as essentially they are your actual customers. Sometimes even a “thanks for participating, we value you” is more than enough to motivate them to engage in the future.

3. Monitor the process

Tracking the process has two-fold benefits. Firstly, it’s beneficial for your users. Customers are very keen to know where they stand to win rewards and gifts.

Secondly, tracking the process is not only beneficial for customers but is of vital importance for the brand itself. Brands get to know whether the strategy is driving their business goals or not. Tracking makes it possible to get a quantitative measure of their progressions and to know about where they are lagging. 

Quick tip: Want to monitor your performance? Having captured all data and user logs for analytics and insights, Kartify – our brand store tech – lets you create custom reports. To know more, request your free DEMO now! 

4. Incorporate real games

If you choose to integrate gamification marketing into your platform, you have to play smart. Incorporate real games for your customers and see how they welcome it. If they like your game, they will be curious to interact with your brand. Moreover, this will also show the authenticity of your brand.

Quick tip: Incorporating games such as Spin a Wheel, Chess, etc. are the ones people love to play, helping your brand to generate more leads. 

5. Keep the gamification process simple

Since the main objective of the gamification process is to generate leads and boost sales through a prescribed path, it is important to keep the mechanism simple. If it requires multiple pages to participate in a contest, people will pull-out, leading to high bounce rates and low engagement rates.

6. Understand your Target Generation

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Before you set any marketing strategy, always remember the type of audience you are thinking to target and then analyze what are their expectations and what drives them. For instance, Gen Z & Y may like your game. But Gen X might not like them as much. You need to keep in mind the type of products, rewards you are offering to the type of audience you are targeting, so you could engage them accordingly. 

Gamification is quite a competitive strategy as there could be many errors, but you can eventually learn from them, making it a perfect method to engage with your consumers. It is all about how well you take the opportunity to increase your brand visibility. 

7 Customer Retention Strategies to Boost your Sales More than Ever!

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers. 

There are two facets to bond with your customers – lead generation and customer retention. While the former welcomes new customers, the latter takes care of the existing ones. Now the question is, would you rather welcome only new customers and avoid the older ones, or would like to keep a balance between the two? 

“Marketers around the world put so much emphasis on nurturing new leads, they sometimes fail to entice the existing users.” 

It’s important to invite new faces, but at what cost? Also, it has always been easier to hold on to the existing customers because they are aware of your services and offerings. Approaching them takes less time than it takes to attract new ones. But how can you keep your existing users engaged? 

To help you maintain your loyal assets, we have come up with 7 customer retention strategies So let’s start, shall we?

7 Proven Customer Retention Strategies

1. Surprise your customers with great service

People love it when you take a step forward and value them. You can get creative in your customer support services and offer them valuable services without their knowledge, pulling off their attention. You can add thoughtful quotes with personalized messages, thanking them to buy from you. Additionally, you can give them special offers and discounts occasionally, conveying they are important for your business. 

Quick tip: You can come up with creative discount codes specially made for an existing customer base, grabbing their attention. For example, coupon codes such as JUST4YOU, WELCOME_BACK, can grab their attention immediately. 


2. Get your customer’s feedback 

The market forces are no more driven by your products, but they rather revolve around customers’ needs and preferences. In simpler words, it’s not about your products and their features. It’s about the people you cater to. Their likes and dislikes play a major role especially when you roll out a new product in the market. And it’s impossible to satisfy every customer without knowing their taste. With customer feedback, not only do you get to know your strengths and weaknesses but you also make them feel noticeable and valuable. 

Quick tip: There are many ways to gather customer feedback. One such way is to do customer surveys. Come up with short, simple, and open-ended questions.

3. Send regular updates via email automation 

Newsletters are the best way to engage your customers in your brand. It’s one of the most cost-effective ways to retain customers. You can start with drip campaigns to nurture your customers with occasional updates. From time-sensitive offers to the new collection, to seasonal sales, cover each and every occasion to hit mail! To make it persuasive and attractive, use quirky content marketing strategies, grabbing the attention. 

4. Start with cause marketing programs

Consumers love to engage with those brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. It’s the best way to retain your customers as cause marketing makes your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

5. Use the strategy of gamification

Focused on the mechanism of gaming, this strategy is not your regular game. It’s more of a marketing tool to pull off the customer’s attention. Rewarding your customers when they refer your app to their friends, is one of the examples of gamification. You can even create customer-oriented campaigns using gamification. For example, create a contest asking your users to refer your business to ten friends. If five of their friends purchase using their code, they will get a free product. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customer. Request your free DEMO now! 


6. Organize live educational webinars to motivate your customers

Webinars are a great way to educate your customers. You can organize a webinar, revolving around an area of your business. This way you can educate your customers and ask them to purchase from you. For example: If you are an e-commerce fashion brand. You can organize a webinar, highlighting fashion branding tips. This way you can introduce your new offers and products while giving them a glimpse of how you market your brand.

Want To Drive Traffic to your e-commerce website? Click here to read 10 concrete ways to boost your website’s traffic! 

7. Prepare a communication calendar

By creating a communication calendar, you get an idea of how often you interact with your customers. Even when you don’t get the answer to the feedback form, it’s your responsibility to reach out to them time and again. A communication calendar is similar to your editorial calendar. The only difference is, it tells the last time you communicated with your customers. 

Quick tip: By using a communication calendar, you can check if a customer’s subscription is about to get expired. You can reach out to them before it gets expired. This helps in retaining the existing customers. 

How to do it all?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now! Request your free DEMO now! 

Customer retaining campaigns cost 10X less than lead generation campaigns. These strategies are indeed very important to be included in your marketing efforts. Start with the above 7 strategies to enjoy long-lasting benefits.  

E-commerce Marketing: Boost Your Online Sales With 9 Unconventional Tips For This Festive Season!

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.

The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolute you can’t afford to miss.

9 unconventional marketing tips to boost your online sales for this year’s festive season!

1. Showcase your festive collection with catalog linked ads

If you are struggling to bring relevant traffic to your website, Facebook catalog sales campaigns can be your savior. A catalog ad contains your product range and holds the information of your offerings that you want to advertise. Link your entire catalog showcasing your product offerings to your prospective audience.

Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.

2. Choose the correct approach for your product segment

Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogs and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!

“Entice potential customers with exciting offers and sales promotions in the form of a catalog sales campaign.”

3. Generate time-sensitive offers with a sense of urgency

Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time. 

Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. 

4. Pay attention to your creative visuals

Now is the time to pay attention to the aesthetics of your online presence. Colorful creatives showcasing your offerings and offers is a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related color tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.

Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!

5. Focus on festive-oriented google smart shopping campaigns 

Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.

“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”

6. Indulge in re-marketing to engage with cart-abandoners 

Cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.

Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products

7. Use different marketing strategies to persuade different types of customers

Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalog, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notification help to generate sales while targeting existing customers.

“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”

8. Reach your followers with community outreach strategies

Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch to festive-oriented contests by arranging your most popular offering as a give-away. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.  

“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”

9. Take the advantage of Instagram’s new feature

Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with the shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market. 

How to do it?

If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.

How COVID-19 Pandemic Impacted Marketing Efforts

The COVID-19 pandemic has brought us face-to-face with unprecedented times, where businesses struggle to keep the damage to the minimum. Since most countries have been under lockdown for the last few months, the impact of the restrictions on daily activities can be seen on almost all businesses and markets.

While the crisis has changed the business landscape, all is not lost. With these disruptions come opportunities for growth and overcoming challenges. With the right mindset and resources, you can navigate your way through these times in order to identify your customers’ needs, wants and expectations.

marketing

Should I continue my marketing efforts?

In times like these, the most impacted business is that of non essentials such as apparels, tech, beauty, etc. The greatest challenge is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve. 

Keeping this in mind, businesses often have the question whether or not they should continue with their marketing methods at all. This question is only obvious since they want to optimize their costs of running the business to sustain during this period. And while making the cuts in the costs, the first thing to be sacrificed is more often than not, the marketing efforts. The thought process behind this is simple – If the buying capacity of the consumer has decreased then why burn money on advertising the goods?

Well, that approach here isn’t right. 

Abruptly stopping all your marketing efforts will cut off your relations and conversations with your customers. The longer the pandemic goes on, the more out of touch you will be with your brand followers. This will lead them to forget about your brand amidst all the engaging content provided by other brands. 

When things finally do get back on track, you will have to start from scratch.

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So How Did The Pandemic Affect Brands?

As soon as the lockdown came into effect, offline stores were shut and deliveries from online stores had also come to a halt. This ultimately led to brands stopping most, if not all, of their marketing efforts since they could not deliver the products. Although this did affect sales, this also meant that the competition had lowered. Certain brands saw this as an opportunity and decided to run some of their marketing messages, just to ensure that they did not lose touch with their customers.

One more key takeaway from this sudden shift was that traffic clicks were cheaper since there wasn’t much competition in the market. Hence, for those who were continuing their advertising campaigns, this time couldn’t have been more fruitful.

Who Was At Advantage?

The lockdown had a huge impact on all traditional methods of sales and marketing but there were also certain businesses that benefited from it.

  • Brands that were delivering even during the lockdown period had an advantage by default since people had the ideology that it’s better to have products of any brand rather than not have any products at all.
  • Due to the social distancing mandate, people preferred buying online rather than going to offline stores, even if they were open for business. Thus the offline rush had found its way online. This played to the advantage of those who had established an online presence.
  • Another observation was that brands which had a prominent offline presence ultimately also had a prominent advantage online. This is due to the fact that customers trust a brand that they had been using, so that even while buying online, they do not have to worry about the product quality.
  • Brands which continued their marketing could leverage the customers of their competitors who weren’t aggressively marketing and promoting their products.

What were the downsides?

Although there were certain advantages, there were also some downsides that were seen by businesses and brands. One of the biggest adverse effects was seen in servicing after purchase since personnel movement was restricted. Not only that but deliveries also took a hit due to the limited movement of vehicles throughout the country which resulted in products being delivered within 2 weeks’ period or so instead of the previous 3-4 days period.

How do I sustain my brand in these times?

An article covered by The Economic Times outlines the concept of revenge shopping, taking the example of a luxury brand and how it recorded the biggest single-day shopping in China. Revenge shopping is the overindulgence in retail therapy by people who missed shopping during the lockdown period.

In India this trend might be witnessed in the upper middle class who have sustained their incomes and standard of living during the lockdown. Another way to recover the lost sales during the lockdown is carrying out promotional activities and sales or discount offers, which will attract customers loyal to your brand and also potential customers since everyone is looking for economical goods these days.

To summarize, the pandemic isn’t over yet. There might be a few more blind turns ahead but brands have already started planning for contingencies. Although this new economic climate has added challenges for brands, it has also opened up new avenues for growth.

If you are looking for performance marketing partner to grow your business in these uncertain times, please drop your query at [email protected]