Social Justice Day 2021 | 6 Corporate Social Responsibility Activities Every Online Business Must Indulge In!

Social Justice is not just a responsibility but a path every individual should walk on. Moreover, it’s the duty of each organization to follow norms along with indulging in social activities while helping society as a whole. To communicate the importance of Social Justice, February 20th every year is celebrated as Social Justice Day. 

During the last decade, there has been a constant expansion in digital technology, resulting in an increase in the digital and online businesses. Especially after the pandemic, the dependence in this fast-paced industry has increased. But this has also worsened the growing digital divide in terms of the access of the internet, affordability, and availability of skills. 

“To address this issue of digital divide, the United Nations (UN) has come up with the 2021 Theme: A Call for Social Justice in the Digital Economy.” 

The theme outlines the efforts by the international community to look for solutions to bring about sustainable development, the promotion of full employment and good working conditions, universal social protection, gender equality and justice for all! 

The advent of the internet has brought great vitality to the development of e-commerce. Many small and established e-commerce brands are taking social initiatives to build a sense of honesty in their work culture. 

“Integrating social responsibility to your organization not only helps the society but also fuels your business as it gives better brand recognition, ensures growth, and increases sales!”

To celebrate and embrace Social Justice Day 2021, we have come up with the 6 best CSR activities you should swear by.

6 CSR activities every e-commerce business should swear by!

“Corporate social responsibility is the concept of management, focusing on social and environmental concerns of companies in their business operations.”

1. Protecting the environment against pollution

The environment is the most important part of our living. All our core life functions depend on the environment. After the inception of e-commerce, we have experienced both the positive and negative impacts of technology on the environment. On one hand, it has initiated the idea of paperless billing but on the other hand the packaging of products for home delivery demands more paper and plastic usage. 

If you are willing to do something for nature, you must start doing a few changes in your operations. Instead of using plastic in the packaging, go for biodegradable packaging. It will cost you higher, but you can compensate the cost by manufacturing products with reusable and recycled raw materials. It will cost you less and will be more feasible to carry out your business operations.

Quick Tip: To communicate the same, you can start with social media campaigns, reflecting on the need to save the environment and how you are selling products with reusable raw materials. Nowadays, consumers are looking for more sustainable and eco-friendly products.

2. Joining hands with an NGO

Corporate Social Responsibility is all about companies playing their part in society and giving back, making an effort to associate for a good cause. To support a communal cause, you can also tie-up with an NGO/NPO. Consumers love to engage with brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. Cause marketing events make your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

Our take: To support the communal cause, ANS Commerce is associated with an NGO called The Earth Saviors Foundation, donating clothes and sponsoring meals to old-age and intellectually disabled people. This initiative not only gives us a sense of satisfaction but also brings a smile to our faces when we see those people getting cared for. 

3. Giving jobs to marginal workers and artisans

Unemployment is one of the major social issues, making people do unethical things such as burglary. As an organization, you can definitely bring a change by giving jobs to small artisans and marginalized laborers. For instance, if you are a fashion and clothing brand dealing especially with ethnic wear, you can hire small artisans for handicrafts. This will give a sense of authenticity to your products both in terms of the quality and the cause behind them. With this amazing idea, you can put a smile on both – marginalized workers’ and consumers’ faces.  

4. Engaging employees in CSR

If you want to practice social responsibility in your organization, you should first pass on the practice to your internal stakeholders.To engage your employees so they feel an emotional attachment towards their work, it’s important to organize fun office activities while promoting a work-life balance. You can also start with buddy programs to welcome new employees in the organization. Furthermore, you can also plan employee recognition programs wherein you can award the best employee of the month basis their overall performance.

Our take: To prioritize the mental health of employees, ANS Commerce introduced one monthly mandatory leave policy to promote work-life balance! 

5. Protecting Customers’ Privacy

With the rapid expansion of e-commerce, privacy has become the major concern of customers as it is almost impossible to complete a transaction without giving your personal information. So it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions. Also, after the pandemic, people are preferring cashless transactions over COD. This has raised the need for data privacy even more! 

“Protecting customer privacy is not just a law but a moral and social obligation to treat our customers’ private information safely and fairly.”

Quick Tip: Kartify puts forward multiple layers of security for all the brandstores it hosts. Having come with cloud armor, Kartify enables security audits with regular backup and version control. Request you free DEMO now! 

6. Focusing on Educational Programmes for underprivileged students

Education is not just a necessity but a mandatory thing to improve the quality of life. We see many underprivileged students who are eager to study but are unable to because of their family’s financial instability. To bring a little change, you can support the children by providing educational programs while motivating them to give the best of their potential. Additionally, you can also start with donation campaigns on your brandstore. To communicate the idea, add an option of the donation during the checkout time, making it easier for customers to support the cause.  

Quick tip: You can give free textbooks to the children. You can also hold online webinars and workshops covering the social concepts helping them to get the idea of society and its values.

There are many ways to make your business socially responsible. Be sincere and transparent about the information you share. The CSR concept should be natural for every e-commerce company and should focus on CSR activities. 

Now that you know all about CSR, so when are you integrating it to your organizational structure? 

Festive Season 2020 Trends: ANS Commerce facilitates 2.5X more festive sales at 25-30% lower cost for its partner brands

In inclusion with sentiments and happiness, the festive season comes with deals and offers for buyers to swear by. But with the COVID-19 still being the reason for the forbiddance of offline purchase, usage of e-commerce websites and marketplaces have increased.

Undoubtedly, the Indian e-commerce industry has surged, especially after the onset of this pandemic. Not only has established e-retailers boosted their businesses over this time, but we can see many Direct-to-consumer (DTC) brands entering the market and earning profits. To showcase the same, the Indian festive month has solely witnessed a huge difference in terms of sales figures that e-retailers have acquired.

Covering and comparing all the e-commerce festive trends, ANS Commerce’s report throws light on the sales volume along with new marketing ideas and warehousing trends, its partner brands have followed this festive season. Right from the difference in the sales volume from that of the last year, to new marketing trends including digital products, to segment-wise changes, we have curated a whole bunch of trends for you. So let’s dive deeper and take a look at the festive season sales insights!

Increased Adoption Of Online! How and Why? 

Comparing offline sales and online sales, many rational minds are opting for the latter than the former. To count a few reasons, no contact delivery is the major intention for people to go online. Not only can you get your products on time, but can also avoid the transmission of the virus. This notion has gotten said popularity from online retail brands, especially amid the Diwali season. 

Hoarding clothes and other items was a trend amidst Diwali, but this year, there is an upsurge in the trend, especially on e-commerce websites including both marketplaces and independent brandstores. There is seen 2.5X more sales at 20% – 30% reduced cost with the assistance of marketing optimization, multi-city logistics, and lower order return.

Decoding the Sales: Thousands of offers, millions of sales, and countless excitement!

Let’s unpack the sales volume exhibited amid the festive season. The sales have turned out to be a megahit this year as our partner brands reported to have done sales of ~34 Cr. Gross Merchandise Value (GMV). Enumerating the volume of items shipped this year, brands have pegged shipment volume of ~5.7 lakhs of products this year. The upsurge unravels how new-age digital channels such as D2C and omnichannel have become a necessity for e-commerce businesses.

How was this festive season different from last year?

No one can forget the first four months of this year when there was an absolute fear of the pandemic, resulting in a lower number of sales. But did we ever imagine that this Diwali will bring light and prosperity to e-retailers? 

To add in the facts there is a clear-cut difference between 2019 and 2020. The report counts in the average order size with an increase of ~20% from that of last year’s. From this. you can absolutely sense how individual customers have spread the hype of online purchases this year. 

The major upside to online sales during this pandemic is the non-COD payment option. In fact, there are many brandstores that are declining the option of cash on delivery as cash transfers can potentially become a carrier of infection. This has resulted in a rise of ~58% of the share of pre-paid (non-COD) payments.

“The proportion of orders from non-metropolitan cities have solely increased by ~11%, making a contribution of more than 50% to the festive sales. With metropolitan cities such as Delhi and Mumbai contributing to only 35% sales.”

Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. With an almost ~155% increase in the GMV as compared to the year 2019 for the same set of brands, it’s quite obvious that warehousing and supply must have played an incredible role to execute the operations. So, talking about the trends, the Stock Keeping Unit (SKU) on brandstore has increased by 20% – 25%, resulting in better depth and breadth of inventory.

Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

New Marketing trends observed with a special focus on D2C segments!

With sales and warehousing, there’s another aspect to e-commerce that’s been transitioning amid the festive season. Marketers around the nation have come up with seasonal marketing ideas to change the digital attire of their brandstore. Offers and discounts sound like traditional concepts when it comes to incorporating them into marketing ideas, especially in 2020. Each year brands perform something new in terms of marketing, but this year the creativity seemed to go a step further. And, the result has been fruitful as the share of new shoppers has increased.

To head towards victory, marketers, and e-retailers have introduced many digital products to encourage their prospects. This year, there is an upsurge in E-gift cards and warranties. 

The main focus remained on customer-loyalty plans, the brands have chosen to use loyalty programs and payment offers to lower customer acquisition costs. 

Loyalty programs are a great way to engage your customers with you. Click here to know more about it among other ideas to get customers reviews and ratings!

Diwali is the season where you can come up with new offerings as it’s the peak time of the year when people look for new and creative options to gift their loved ones. Keeping that in mind, many new and established brands have expanded their product portfolio and introduced a varied combination of product mix for their customers.

“Brands also witnessed a boost in the sales of gift packs and combos, especially in the dry fruits and beauty & personal care segment.”

Sectors in specific that saw major sales!


We are well aware of festive traditions – buying new clothes is one of them. Like each year, this year also Fashion & Lifestyle continued to win the race as it is the major contributor in sales.  

Health has been a major concern this year especially for new mothers and infants, leading to a spike in the Mom & Baby Care category with 14X.

“Beauty and Personal Care segment contribution has increased by 2.2X as compared to last year, making it the fastest-growing category.”

In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category itself. The brands under this segment have forced people with their aggressive marketing campaigns to stockpile products such as vegetable wash, surface disinfectants, and sanitizers.

This indicates the fact that this year has been full of prosperity and happiness for e-commerce brands. ANS Commerce has supported its brand partners with brandstore tech, warehouse & fulfillment, performance marketing, and marketplace management. 

If you’re planning to claim your stake in e-commerce real-estate and want to be one step ahead of your competitors, then request your free DEMO now!

This Diwali, Be The Light For Small And Local Businesses! Here’s How And Why

Diwali isn’t a festival of a day or two ─ it’s the celebration of one whole week. The festival of lights begins with loads of shopping for both family and friends, leaving us to the dilemma about ‘what to purchase’ ─ most importantly ─ ‘where to purchase from?’

Whether you purchase from a swanky foreign brand or a local store, it doesn’t matter as long as you get the best quality with a top-notch finish. But it matters to the community and nation’s economy, foremostly, to our small and marginal workers. Small businesses always strive to showcase their brand’s individuality in their offerings by amalgamating flavors of our rich heritage.

“Small businesses strive to give their customers optimum quality with top-notch services because each customer is important to them.”

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture.

With a surge in e-commerce, many of the local businesses are coming out of their comfort zone ─ brick and mortar stores ­ ─ to offer us their services and products. Thus, it’s our responsibility to give them a hand to withstand complex market competition.

Why should you support small businesses?

There are not just one or two reasons to support a small business, but a long bunch of aspects! Let’s delve deeper and learn about ‘why is it important to support these local and small businesses’.

1. You can help generating significant employment

A business when operated gives a number of people a reason to earn a basic livelihood for better survival and existence. It’s not uncommon that these days finding a job has become strenuous. And with the tight structure in the economy, it’s quite difficult for businesses to pay their employee’s salaries and wages. By supporting a local business, you’re not just lighting up their homes with happiness but bestowing a smile to hundreds of workers who are tied up with them.

2. They bring out individuality and persona to the world of transactions

In the world of numbers, where everybody is running after success, there are some businesses that are striving to bring out the persona and individuality through their production. With traditional methods of production, small businesses don’t just focus on numbers. Their production reflects a sense of originality and character as they produce well with a unique thought in mind.

“Local businesses do what fascinate their unique mind, which is why their products are a reflection of their honesty.”

3. They offer you a unique range of products

Have you ever been in love with hand felted and embroidered carpet? Does it make you feel connected with your roots? Well, fusing traditional ideas with contemporary fashion is what you will always find in the collection of small businesses. So what could be a better occasion than this Diwali when you can get your hands on the original elegance and give a smile to both these businesses and your loved ones?

4. They produce goods without causing any harm to the community

Indulged in sustainable ways, not only do these small businesses provide employment but their methods are also safe and cruelty-free. They create methods with consideration to save both humankind and the ecosystem without leaving a dirty footprint. The unconventional practices include; careful usage of natural resources, increasing the recycling of products, and choosing renewable sources of energy.

“Supporting small businesses means saluting business owners for the continuous effort they have been putting in to bring out our hidden traditions.”

5. You can support a local cause

Beyond offering unique products, small businesses often contribute to a local cause in the shape of charity, donations, cause events, etc.  They are majorly associated with some or other communal event that benefits the local people of that area. Thus, supporting a local business means you are supporting and contributing to a local cause.

6. They give you personalized service with an incredible experience

From elegant packaging to amiable home delivery services, everything makes these local businesses stand out when compared with a large and established brand. They don’t sell just to earn money but to create happiness, which you can sense from their thoughtful gift packages. That’s not the end yet. They make a point to develop long-term relationships with their customers for brand loyalty. So, their customer support services don’t end with the purchase but go beyond them as they are always present to answer your queries.

“Small and local businesses might not be able to fill your wardrobe with branded and swanky collections, but their unique design and long-established functioning can be a real reason for you to choose them.“

5 Ways to support small e-commerce businesses

Before you snag something to give to your family and friends, take a halt and consider buying something that lights up somebody’s home! Now that we’ve discovered the benefits society and community has with local businesses. Let’s explore how actually you can support them.

1. Show your support by buying gift cards from local online stores for loved ones

Buy a gift card from a local brandstore and give it to your loved ones. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, you can choose any of the options. This way you can show your patronage to these local brands even if you don’t want to buy something immediately. This thoughtful idea of yours will benefit the local businesses and motivate the receiver to purchase from that brandstore boosting their sales. 

2.  Mention your brand experience on social media while saving them marketing cost

Boost small businesses by tagging them on social media channels with your shopping experience. This way your connections can get a virtual experience and will become their potential customers. Additionally, you can refer them to your friends and family via word of mouth. It will save them a huge marketing dollar, helping them to withstand the complex competition. 

“Happy customers can become real brand advocates of these local and small businesses by raving about their shopping experience to others.”

3. Don’t compromise your safety and shop groceries online from local businesses 

In the digital age of e-commerce, there are a whole bunch of sellers online to offer you organic vegetables and other food items. From vegan ice creams, to farm fresh veggies, you get a plethora of healthy options when you purchase online from small and local vendors. Not only do they provide you with local and seasonal produce, but also help in boosting your immunity. So why compromise your safety and comfort if your local groceries can be delivered right at your doorstep?

4. Assist small e-commerce brandstores with your professional knack

Entrepreneurs always look for legal and financial advisors who can advise them on various matters. If you’re passionate to help these local businesses and have expertise in a law or finance firm, then you can contribute your services for a larger cause.

5. Leave a positive review on their product pages

Product reviews and ratings can be a great way to help small businesses combat competition. If you love their services, show some love by leaving your brand experience on their websites and product pages with positive comments so that others can buy from them.

How To Do It (Tips for retailers and entrepreneurs)

If you want to boost your sales this season but you are rather stuck and couldn’t get fresh leads then here’s the right place for you. We are India’s #1 full-stack e-commerce enabler aiming to help small and local producers. Through our omnichannel approach, we ensure that your brand visibility boosts your online sales. Request a free demo now!

What can you expect from us?

  • Scale and knowledge: Our extensive TPL network and marketplace partnership enable you to scale your business with optimized cost
  • Flexibility: Our tailor-made solutions are made for optimized storage and seamless integration
  • End-to-end support: We manage all your logistics by tapping order journey checkpoints
  • Crisis management: We have developed an ability to quickly resolve any expected or unexpected issue

Local businesses are the soul of our belongingness. It’s nearly impossible to imagine life without them. So, gear up and become a light for small businesses by contributing your share of respect to their effort.

Your Business Needs Customer Reviews And Ratings! Here’s Why And How?

Imagine this; you want to buy a pair of earrings from a new online store. Unfortunately, their intriguing designs don’t sync with the reviews and ratings on their product page. So, you change your mind and decide to purchase from another reputed online brandstore.

Customers have become quite informed about where they can get the best products. They consistently scrutinize the aspects of reliability whenever they plan to buy something online. Apart from discounts & offers, customer’s reviews and ratings have become the major role players to boost online sales. From enhancing a brand’s loyalty to generating new leads, product reviews and ratings are quite the game-changer. This is why businesses are focusing on reputation management more than ever.

If you’ve been doing everything to get those leads but are still lacking behind, here’s why you need customer’s reviews and ratings right now!

5 Reasons Why Your Brand Need Customer Reviews and Ratings

1. Improves credibility and works as a social proof

Trust is one of the major factors that drives your sales and helps you achieve long-term growth. Unlike the brick and mortar store, customers can’t touch and sense products when they decide to shop online. Their dilemma takes a halt when they see positive reviews on your product page. When they feel that your brand is credible and trustworthy, they automatically make-up their mind to purchase from you. 

“Customer reviews and ratings showcase your brand’s USP and make you stand out in the market of perfect competition.”

2. Aids you in finding out the weaknesses and strengths of your business

A review not only boosts your reputation in the market but also helps you find out the faults in your products and services. Has your product packaging left your customers unsatisfied or was it because of your poor customer service? You get the answer to all the questions through reviews and ratings. Not just the weakness, through customer reviews, you can keep a check on the strengths of your business and make the most of it. For example, if your customers commend the packaging of your products then you can take this as an advantage and try to highlight it in your advertising as much as possible. 

Quick tip: Kick-start this festive week with our full-stack e-commerce solutions made for you. To know more, you can request a free demo!

3. Provides in-depth information to your potential customers

Your loyal customers work as your brand advocates and write real information about your brand. This information gives your potential customers a virtual experience of your product and makes them understand your brand in a better manner. For instance, you run a business where you manufacture Apple cider vinegar. Now, the brand advocate of your business wouldn’t just write good facts but also tells the customers about how and when they can consume it to get the best results. This in-depth information persuades your prospects to move a step further in the sales funnel. 

4. Helps you to fight with big and established brands

It’s difficult to withstand strong competition especially when it comes from an already established brand. Customers only prefer a new brand after they scrutinize the features of the product through product reviews and social media presence. And that’s how your product reviews can help you win the race.

“A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors.”

5. Boosts your page rank

A review is indeed one of the most eminent factors to get a high rank in local research. Product pages generally include keywords such as the name of the product, brand, city, etc. These keywords make Google discover your brand and your products, making it to rank high in organic research.

Now that we have discovered the importance and usefulness of reviews & ratings, let’s dive deeper into it and learn how you can actually achieve it!

5 Ways How You Can Get Customer Reviews & Ratings

1. Examine the right time to generate social proof

You must plan and strategize the moment when you’re going to address your customer to review your offering. Timing plays an important role here. If your timing is wrong, your planned strategy can backfire on you. You can aim the customers at some specific moments so that they review your products and services.

Quick Tip: Below are some of the best moments when you can address your audiences to review your offerings! After they order or reorder your product After they tag you on their social mediaWhen they spend more than five minutes on your website/app

2. Engage with your customer base

Engagement is the key to fuel your e-commerce business. If you want your customers to become your brand advocates then you must strategize an action plan to engage with them. Engagement marketing is the right term that you must strive to achieve. Understand the needs of your users and interact with them accordingly. 

“ You can enhance a relationship with your user by posting resourceful and meaningful content.”  

3. Respond promptly to all the reviews and suggestions

Examine your product reviews carefully and don’t forget to address each and every comment. Thank your customers for writing a review with a soft tone. For a negative review, you can simply apologize to your customers with an explanatory reason. It makes them feel heard and they can reckon upon trusting you again.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Book a free demo session NOW!

4. Start with a customer loyalty program

To improve your online reputation, you can vouch for customer loyalty programs. You can encourage your customers by giving them coins or credit points that’ll benefit them on their next purchase. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customers. 

“Additionally, you can also start with a lucky draw, where they can get a chance to win a certain amount of prize.”

5. Launch your product review pop-up with an interactive and open-ended question

Don’t just ask your customer to review your products and services with a straight-forward statement rather start in a conversational manner. Ask them first if they like your products/services. If they say yes, ask what they like the most, if they say no, apologize and drop another question for a reason for their dislike. In the end, drop a pop-up with “reviews us”. This way you can both get the feedback and the product review. 

How to do it?

If you want to have a good brand reputation but don’t know how to begin, here’s a reason why you need to request a free demo RIGHT NOW! From maintaining your account at various marketplaces to managing your brandstore, ANS Commerce is your one-stop solution.

We are a full-stack e-commerce enabler and aiming to improve your customer relations across all the channels. Our services ensure customer delight and drive your brand’s visibility by answering your customer’s queries to ensure positive product reviews and ratings. So get your hands on our e-commerce solution now!We understand that getting reviews from customers is not an easy task to achieve, but a lot can change with a few positive comments. So make an action plan and accelerate your business growth TODAY!

Is Your Website Festive-Ready? Gear Up To Light Your Online Brand Store With 8 Ultimate Ideas!

Few days ahead of the festive season and shopkeepers are starting to revamp their shops with festive lights and gift packs. That’s what planning is all about. Before a festive season starts you buck up to attract your customer base. Just imagine, if brick and mortar shops are prepping up to makeover their stores from scratch then what do you have in mind to light-up the digital attire of your online brand store?

To attract your customer base with vibrant festive themes, it is rather important to deck up your website with festive cheers. Well, don’t get crippled over the growing competition, as we provide you with an array of ideas. Not only does it help you to increase sales, but also improves your brand’s online equity.

Before we delve into ideas about how you can revamp your website for the festive season, let’s dive deeper into your goals and how to set them.

How To Set Up Your Goals?

To set up your goals, you first need to get the hang of your customer base. Consumer segmentation is an important factor in marketing. Check the type and kind of customers you deal with and then tally the results with your product offerings. Designing the website without positioning your goals is merely a waste of your time and effort. With that, you also need to check upon your short-term objectives. Would you want to generate sales or just viral your brand presence, or would you rather want to position your products in the customer’s mind? It’s important that you come up with an action plan. 

8 ultimate e-commerce ideas to light-up your online brandstore this festive season!

1. Make your brandstore’s UI/UX festive-friendly 

UI/UX is the foremost point to be taken into consideration while revamping your website for the festive season. Start by modifying your website’s attire with festive-friendly features and sunshine themes. Also, with the advancement in technology, there is a rapid increase in smartphone users, who also use their smartphones to shop on various websites. Thus, make sure that your website is mobile-friendly and opens immediately without taking halts in-between. Nobody has a minute to spare, especially amidst the hustle-bustle of the festive season. To avoid any glitch, make a festive-friendly action plan beforehand

“How you should make-over your brand-store will depend on the uniqueness of your business, but the advantage of that will go beyond the festive season.” 

2. Check your web store’s navigation

Picture this; you’ve reached a hyper-local store to run some errands. But, you can’t navigate the items you came to buy. How would you feel? The same way, if your website’s visitor can’t find what they wanted to get, then it will directly have an effect on your site’s conversions, sales, and bounce rates. To avoid any hassle, create complete hierarchical website navigation that helps your visitors find out your festive combo offers and deals in a jiffy.

3. Optimize your site’s content to improve the search results

optimize

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result page with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

4. Create a festive version of your brand logo

Colors play a major role to reflect your corporate identity. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. Instead, think of changing the hues to match the happy sunshine vibes. Not only does it showcase that your business is celebrating national festivities, but also helps to boost your sales.

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

5. Optimize your site’s content to improve the researches

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result pages with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

6. Introduce a new feature to manage refunds

With increased sales, refunds have also become a common issue. When a customer returns a product, then they tend to face a problem in refunds. This not only degrades the reputation of your website but also wipes-off your strategies to retain loyal customers. Thus, it’s important to create a segment on your website where your customer can check the refund status.


To enjoy services like these, you can check up on Kartify- handcrafted to deliver exceptional e-commerce experience. Having come with a refund manager, Kartify assists you to process refunds on both prepaid and COD orders. Request your demo for Kartify solution.

7. Include your product offerings with deals and discounts

If you get extra money on the top of the discounts, then why would you be not interested? It is a great strategy to pull-off sales in bulk. Many retailers’ offers great discounts and cashback offers by partnering up with various other cashback enabled websites. You can also start up with programs that give early-bird discounts and better offers while they shop.

discounts

“Now’s the time to showcase your unique value proposition while including exclusive offers and discounts.”

8. Enable a gift card option to your website

gift card

Showing gratitude by giving gifts to friends and family is an essential part of Diwali. Thus, start by introducing e-gift cards, which will enable your customers to give exciting gifts to their loved ones. With this, not only can you increase your customer retention, but can also spread happiness on their faces.  

To make you enjoy this feature, ANS Commerce has enabled gift cards on Kartify. It’s an easier way to increase your customer loyalty. Also, this festive season, we have decided to offer it for *FREE*. Chase the offer before it ends.

To know more about the gift card module, check out this.

How to execute the ideas?

If you want your customers to get smitten by your web store then you must think of getting your hands on Kartify, a complete store-front platform by ANS Commerce. It helps you manage your brand store with extensive tech options and 60+ third-party integrations. With that, it also offers you value-packed features that are fully customizable UI/UX including menu layout, filter, cashback, COD fee, sales promotion, and many more features.

Revamping your website seems like a lot, but it can be very gratifying. Start strategizing your re-launch plan to give a boost to your sales and online presence. We want you to get your website all cheered up- drop us a mail on que@anscommerce.com to get the free demo.

What should you consider while choosing an e-commerce platform?

Nearly 72% of India’s urban internet users and 57% of rural users access the internet daily. With this huge rise in internet penetration, brands are constantly looking for ways to expand their customer base. The explosion of online shopping in the Indian market has given retailers a new outlook towards building their own e-commerce websites. 

Building your own e-commerce website can be a long and intimidating process if you don’t have the right resources. Not only do you need backend support but also a team of dedicated individuals who know your needs and can provide you with solutions that tick all your boxes. The easiest way to set up an e-commerce website is to develop it on an e-commerce platform – where you get technical support readily available and do not have to deal with the hassles of finding modules or extensions repeatedly.

With the staggering growth in the number of options available, there are a multitude of e-commerce platforms available to select from. And if not done correctly, it can be an extremely expensive affair. It is quite easy to get lost with this so we have curated a list of things to consider when selecting your e-commerce platform. These pointers will help you prioritize your business needs and filter out platforms accordingly.

Considerations to keep in mind while choosing an e-commerce platform

  • Technology:
    Being the nucleus of your e-commerce website, it is important that you put emphasis on the technological aspects of the e-commerce platform you are selecting. It is quite possible to get turned around in technical jargon if you are new to this. For this purpose, you need a hands-on team that offers you technical assistance.

Kartify, a brandstore solution by ANS Commerce, offers you comprehensive tech options for your platform with a “no-code” usage for configuration. With no add-ons needed, you can start a fully functional store out-of-the-box. With more than 50 third-party integrations, Kartify strives to make your experience only better along with continuous bug-fixes and feature development.

  • Secure:
    It is no news that consumers value their data and their privacy the most during online shopping. Hence it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions.

With regular security audits, Kartify ensures a smooth running website for your brand. It also comes equipped with Cloud armor, regular backup and version control as well as data encryption. It also enables brands to set up payment gateway and payment methods as per their needs, including payment with coupons, COD as well as wallets, and UPI.

  • Scalable:
    While all brands aspire to expand, it is quite possible that the platform may not be able to cater to the size of the expansion. Therefore, it becomes important to choose such an e-commerce platform, which does not put a limitation on the number of products and traffic that your site can have.

Kartify provides you with a scalable platform for your e-commerce needs with automatic deployment and scaling (Google Cloud + Kubernetes), real-time image optimization with cache and DB replication. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website.

  • Customizable:
    Setting up an online store should not feel like rocket science. You want the ability to fully capture the feel of your unique brand. One solution for this are website templates because they don’t require you to hire outside help or to be a design whiz to create a professional look and make a bold statement.

Kartify offers you a fully customizable UI/UX including user flows, menu, layout, filter, etc. It not only provides a feature of editable CSS/HTML for front-end but also checkout view customization packed with features such as guest mode/login, shipping/handling fee, cashback, COD fee, sales promotion, and many more. 

  • Integrations:
    Another factor you should take into consideration is integrations and plugins. Look for a platform that integrates with your other existing systems and marketing channels.

Kartify is an omni-friendly platform that already has more than 50 third-party services integrated including logistics, payments, loyalty, and engagement partners. It is also integrated with four leading omni-channel partners which enables fulfillment from offline shops for online orders.

  • Analytics:
    While every brand wants to put in efforts for their growth, it is also imperative that you monitor that growth and then make data-driven decisions. The business will soon rake-in money so it is important to monitor the store’s performance. You don’t want to play the numbers guessing game hence you should look for an e-commerce platform that helps you keep tabs on all of the important things – number of sales, payment methods, order amounts, and more—and displays stats in an easy-to-understand format.

Kartify enables you to get reports straight to your inbox or phone with dashboards that are standard and also customizable. Kartify gives you the option of viewing and analyzing data for sales and orders, returns, products, customers, promotions, marketing funnels, and trends. And a cherry on top is that the platform can be integrated with any business intelligence tool.

With the ‘new normal’ slowly making its way into our routines, consumers are looking for ways to buy products without having to put themselves at risk. This is where e-commerce platforms come in, making shopping easier with the consumers’ convenience at its core. Hence, there couldn’t be a better time than now for brands to invest in an e-commerce platform and establish an online presence.

For a demo for e-commerce solution, drop your query at que@anscommerce.com

How COVID-19 Pandemic Impacted Marketing Efforts

The COVID-19 pandemic has brought us face-to-face with unprecedented times, where businesses struggle to keep the damage to the minimum. Since most countries have been under lockdown for the last few months, the impact of the restrictions on daily activities can be seen on almost all businesses and markets.

While the crisis has changed the business landscape, all is not lost. With these disruptions come opportunities for growth and overcoming challenges. With the right mindset and resources, you can navigate your way through these times in order to identify your customers’ needs, wants and expectations.

marketing

Should I continue my marketing efforts?

In times like these, the most impacted business is that of non essentials such as apparels, tech, beauty, etc. The greatest challenge is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve. 

Keeping this in mind, businesses often have the question whether or not they should continue with their marketing methods at all. This question is only obvious since they want to optimize their costs of running the business to sustain during this period. And while making the cuts in the costs, the first thing to be sacrificed is more often than not, the marketing efforts. The thought process behind this is simple – If the buying capacity of the consumer has decreased then why burn money on advertising the goods?

Well, that approach here isn’t right. 

Abruptly stopping all your marketing efforts will cut off your relations and conversations with your customers. The longer the pandemic goes on, the more out of touch you will be with your brand followers. This will lead them to forget about your brand amidst all the engaging content provided by other brands. 

When things finally do get back on track, you will have to start from scratch.

marketing

So How Did The Pandemic Affect Brands?

As soon as the lockdown came into effect, offline stores were shut and deliveries from online stores had also come to a halt. This ultimately led to brands stopping most, if not all, of their marketing efforts since they could not deliver the products. Although this did affect sales, this also meant that the competition had lowered. Certain brands saw this as an opportunity and decided to run some of their marketing messages, just to ensure that they did not lose touch with their customers.

One more key takeaway from this sudden shift was that traffic clicks were cheaper since there wasn’t much competition in the market. Hence, for those who were continuing their advertising campaigns, this time couldn’t have been more fruitful.

Who Was At Advantage?

The lockdown had a huge impact on all traditional methods of sales and marketing but there were also certain businesses that benefited from it.

  • Brands that were delivering even during the lockdown period had an advantage by default since people had the ideology that it’s better to have products of any brand rather than not have any products at all.
  • Due to the social distancing mandate, people preferred buying online rather than going to offline stores, even if they were open for business. Thus the offline rush had found its way online. This played to the advantage of those who had established an online presence.
  • Another observation was that brands which had a prominent offline presence ultimately also had a prominent advantage online. This is due to the fact that customers trust a brand that they had been using, so that even while buying online, they do not have to worry about the product quality.
  • Brands which continued their marketing could leverage the customers of their competitors who weren’t aggressively marketing and promoting their products.

What were the downsides?

Although there were certain advantages, there were also some downsides that were seen by businesses and brands. One of the biggest adverse effects was seen in servicing after purchase since personnel movement was restricted. Not only that but deliveries also took a hit due to the limited movement of vehicles throughout the country which resulted in products being delivered within 2 weeks’ period or so instead of the previous 3-4 days period.

How do I sustain my brand in these times?

An article covered by The Economic Times outlines the concept of revenge shopping, taking the example of a luxury brand and how it recorded the biggest single-day shopping in China. Revenge shopping is the overindulgence in retail therapy by people who missed shopping during the lockdown period.

In India this trend might be witnessed in the upper middle class who have sustained their incomes and standard of living during the lockdown. Another way to recover the lost sales during the lockdown is carrying out promotional activities and sales or discount offers, which will attract customers loyal to your brand and also potential customers since everyone is looking for economical goods these days.

To summarize, the pandemic isn’t over yet. There might be a few more blind turns ahead but brands have already started planning for contingencies. Although this new economic climate has added challenges for brands, it has also opened up new avenues for growth.

If you are looking for performance marketing partner to grow your business in these uncertain times, please drop your query at que@anscommerce.com 

The Consumer Protection Act, 2019 comes into force – Know how it will impact E-commerce platforms

Receiving the assent of the President of India, The Consumer Protection Act (2019) was published in the official gazette on August 9, 2019. This Act seeked to replace the more than three decades old Consumer Protection Act, 1986.

Ram Vilas Paswan, Union Minister for Consumer Affairs, Food & Public Distribution said this new Act will empower consumers and help them protect their rights. As this new Act came into effect on July 20, 2020, here are the key highlights that you need to know.

protection

The Act covers e-commerce platforms
Widening the definition of ‘consumer’, the definition now includes any person who buys any goods, whether through offline or online transactions, electronic means, teleshopping, direct selling or multi-level marketing. It also includes all models of e-commerce, including marketplace and inventory models of e-commerce. The earlier Act did not specifically include e-commerce transactions, and this gap has been addressed by the New Act.

E-filing of complaints
Unlike the current practice of filing complaints at the place of purchase or where the seller has registered the office address, the New Act provides flexibility to the consumers wherein they can file complaints electronically and for hearing and/or examining parties through video-conferencing.

Product Liability & Penal Consequences –
The New Act has introduced the concept of product liability and brings within its scope, the product manufacturer, product service provider and product seller, for any claim for compensation. The term ‘product seller’ would include e-commerce platforms as well. The defense that e-commerce platforms merely act as ‘platforms’ or ‘aggregators’ will not be accepted.

  • Penalties for misleading advertisements:
    In case of a false or misleading advertisement, the CCPA may impose a penalty of up to INR 1,000,000 (Indian Rupees One Million) on a manufacturer or an endorser and may also sentence them to imprisonment for up to 2 years. The liability of the false claims of an advertisement has also been extended to the endorser, since there have been cases where consumers fell prey to false advertising under the influence of celebrities acting as brand ambassadors.
  • E-commerce Rules:
    According to the New Act, e-commerce platforms are required to provide information relating to return, refund, exchange, warranty and guarantee, delivery and shipment, modes of payment, grievance redressal mechanism, payment methods, security of payment methods, charge-back options, etc. including country of origin which are necessary for enabling the consumer to make an informed decision at the pre-purchase stage on its platform.
    Kartify, powered by ANS Commerce, includes these functionalities, making the platform secure and trustworthy for the consumer to use.
  • Consumer complaints on e-commerce platforms:
    E-commerce platforms are now required to acknowledge the receipt of any consumer complaint within 48 hours and redress the complaint within 1 month from the date of receipt.

platform

According to Ram Vilas Paswan, the Union Minister for Consumer Affairs, Food & Public Distribution, the earlier Consumer Protection Act, 1986a provided a single point access to justice, which was also time consuming.

The Consumer Protection Act, 2019 includes provisions that suit the current trend of the digital landscape, making sure the customer’s hassles are substantially reduced. The Act provides consumers with protection not only from traditional retailers but also e-commerce platforms where most brands have grown to start selling their products and services. In order to do so, this act imposes more accountability from e-commerce platforms, manufacturers, retailers and endorsers and can impose penalties on any of these parties. Moreover, there have also been new provisions added which aim to speed the process of clearing any grievances of the consumer by introducing online methods of filing complaints while also mandating that e-commerce websites address these complaints within a 48-hour window and resolve matters within 30 days of the complaint being registered.

While it would take time to adjust to the new provisions made by this Act, it will certainly result in consumer rights being more protected and a speedier method of resolving consumer disputes in the country.

5 Reasons Why You Must Have an Online Brand Store

In a digitally driven world, businesses are constantly looking for ways to make their online presence more prominent. Since there have been many options for e-commerce platforms in recent years, the most common question a brand has is whether to set up their own online brand store or sell on marketplaces. While marketplaces such as Amazon, Myntra and Flipkart are popular these days, the possibility of your product being lost in the several hundred similar options is too high. Hence, in order to make sure that the customer recognizes your brand identity and its quality products, it is imperative that you must build your own brand ecommerce website.

It is estimated that brandstore can contribute to ~25-30% of overall retail e-commerce in India by 2026. Rise of DTCs and focus from established brands is a testament to online brandstore becoming core to retail strategy.

online brand store

What are the advantages of building a brand store?

First and foremost, when you sell on a marketplace, the sole competition you have with other brands is on the basis of price. Marketplaces do not give many options for brands to show value against the 100 other brands offering a similar product.

Here are some key advantages of having your own ecommerce website:

Control brand experience:
You’re able to control everything on the site; from positioning to merchandising. You have a number of pre-built templates to choose from, complete flexibility over design, mobile-optimized interface, and a much more personal connection with your customers. Also, you get to control the pricing and authenticity of your products. This builds trust in buyers and familiarizes them with your brand and your ecosystem. Not only this, it establishes uniformity and a seamless transfer between your offline and online store.

Serve your customers directly:
Having your own website provides a personalized shopping experience to your customers, which ultimately reinforces your brand image. This allows you to have exclusive catalogs, discounts and content along with niche products according to their preferences. A personalized experience curated by the brand will reassure the customer about the authenticity and quality of the products and also make them trust the safety of the website.

Cross-sell and upsell your products:
You can boost your sales by adding a cross-sell option for customers, often seen as ‘similar products’ or ‘customers also bought’ options during the process of purchasing products. While in upselling, it is recommended that the customer buys a better, and hence more expensive, product. This is enabled when you know your customers’ purchasing preferences and have their data in order to tailor the suggestions as per their wants and needs.

Increased profit margins:
Your own brand’s e-commerce website will allow you to have more control over your online revenue. And since the sales will be on your own website, you will not have to share your profits with anyone except for ~2% gateway payment cut. Apart from that, unlike online marketplaces, you don’t need to pay any transaction or listing fees when you are using your own website. Additionally, you can run offers and deals as per your will and you won’t be penalized for a delay in delivery for some unforeseen circumstances.

Leverage customer data:
Since you will build your own customer database, their purchase patterns and key demographic information will help you improve targeting and personalization, along with aiding in product development and improving user flow. Adding to that, a leading fashion marketplace has its private labels which account for more than 25% of its business. Most of the time, marketplaces use the consumer data of other brands to improve their own private labels. Moreover, it is very difficult to formulate marketing actions such as sales promotion, discounts, abandoned shopping cart recovery, etc. for your own brand without customer insights.

online brand store

While marketplaces do provide the consumers with ease of shopping, if you are looking to position your brand and build a loyal customer base, having your own e-commerce website is more reliable. With the correct support team and resources, it can definitely go a long way in generating sales and ample revenue over time.

If you are looking for an expert e-commerce team to listen to your business needs and build a personalized website that reflects your brand identity, then get in touch with us at que@anscommerce.com

Magento 1 EOL – an opportunity for something better

Magento 1 EOL update

Magento commerce, in September 2016, had officially announced that all versions of Magento 1 would reach end-of-life (EOL) by June 2020. This had left about a thousand retailers in India, who were operating on the system, in confusion and worry as they couldn’t grasp what this meant for their business. The e-commerce platform urged its clients to move to the updated Magento 2, a process that might involve major financial and logistical exercise in terms of proper migration planning and also determining the necessary extensions. A migration process like that may take upto 6 months or sometimes even a year.

opportunity

Reasons for migrating to other platforms

  • Increased risk of data breach:
    While your website will continue to run, it will be exposed to security breaches. This may cause data breaches and ultimately disrupt a smooth user experience as well as be the cause of users losing their trust in the website’s security. The damage could mean the loss of customers.
  • Failing to comply with PCI DSS global standards:
    Apart from that, according to Adyen, a Dutch payment company, you may not be compliant with the Payment Card Industry Data Security Standards (PCI DSS). With respect to the same, they emphasize that failing to migrate off a Magento 1 ecommerce website by June 2020 will cause merchants to fall out of PCI DSS compliance. This is because you will no longer be able to comply with ‘Requirement 6’, stating that you “develop and maintain secure systems and applications by installing applicable vendor-supplied security patches”. This means that in an event of a breach, the merchant will no longer meet the criteria for payment forensic investigation. Instead, they will be expected to hire an external PCI investigator which will be time-consuming and very expensive to carry out the full investigation.

These reasons in themselves are enough to make any retailer fear for the damage that their website and reputation could sustain.

Why would migrating to Magento 2 be a hassle?

  • Since the previous version has been declared EOL, the majority of developers who contribute to the ever-growing Magento Marketplace will eventually stop releasing Magento 1 extensions and themes. This leaves the merchant/retailer in a position where they’d have to audit, maintain and fix any third-party extensions and themes – which isn’t a viable option for most.
  • Needless to say, the entire process is not only expensive and time-consuming but also requires a client to go out of their way in order to ensure all technical gears are running in the right way. The hassles are quite cumbersome.
  • Although Magento has encouraged the users of the previous version to migrate to their newest update (Magento 2), users have encountered many difficulties with the data migration as well as finding relevant modules that covered their previously existing modules. They also claimed that they needed to do most of the custom development from scratch, a tiresome and time consuming process.
  • One of the pitfalls users ran across when making a move to Magento 2 is the ‘bad data’ issues. This refers to the custom data added manually that is not validated (in both M1 & M2); or M1 data that is not valid in accordance with M2 rules.
  • Another aspect of this migration is that users generally encounter double the quoted expenses plus the additional expenses of redevelopment and extension upgrades.

Are there any options more suited for your needs instead of Magento 2?

If you don’t want to go through the long cumbersome process of migrating to Magento 2, you can also consider other e-commerce platforms such as Kartify from ANS Commerce for a better experience where your time and efforts will be invested in such a way that you, as a consumer, wouldn’t have to worry about updates that might impact the security of your website. This time could be used in rethinking the needs of your consumers in terms of their expectations from your website as well as the overall user experience you would want them to experience.

Introducing Kartify

ANS Commerce offers you a fully customizable, integration-ready proprietary platform – Kartify. This e-commerce platform allows store design and management across six domains; storefront designs, integration, funnel improvement, add catalogue/products, store management and reporting and analytics. The main aim of this platform is to streamline not only the consumer experience but also the retailer’s experience in crafting their store for the ultimate one-stop shopping experience.

kartify

With features such as review module, blog module, static pages for FAQs and a store locator, Kartify is a unique e-commerce platform that meets the needs and standards of your brand. It offers the client a completely customizable and managed e-commerce solution for brands to scale brandstore and leverage marketplaces. The platform is compatible with mobile response and offers design support to the client.

ANS Commerce also ensures complete audit of the website before migration which enables a smooth transition from Magento to Kartify without any hassle of data loss or customization problems. ANS Commerce, with its exceptional performance, has already successfully migrated multiple websites including a leading fashion brand in India, from Magento to Kartify within a short span of time.

What makes Kartify exceptional?

With hand-held onboarding support, Kartify is an integration-ready platform built to suit the needs of the brand and also the expectations of the end consumer. It is an omni-friendly ecommerce experience integrated with leading omni-channel partners, enabling fulfilment from offline shop to online orders.

Following are various features offered under different domains across the platform:

  • Add catalogue/products:

With unlimited SKUs support and no restrictions on variants, Kartify offers high resolution images and smart zoom for your products. Adding to that, the platform offers multi-level product categorisation, bulk upload and update logs, richer product attributes and infinity scroll.

  • Store Management:

Online stores need seamless payment processes to ensure that customers do not have to worry about their transaction. Kartify has provisions for payment gateway and payment method setup which allows for COD, wallets and UPI as well. The platform also offers payment with coupons, for customer engagement and sales. In order to resolve conflicts that may be encountered by the customers, the brand can also create customer support topics and resolve CRM tickets.

  • Reporting and Analytics: (standard & custom)

In order to track the progress of a particular brand and/or product, Kartify also enables the marketers to view and analyse orders, returns, products and customers. Furthermore, it also provides tools to view and analyse marketing funnels, trends and promotions. The reports from the analytics can be delivered right in your inbox or phone.

  • Funnel Improvement:

Additional tools to create, customize and manage coupons as well as discount settings and gift cards customizations are one of the many features that the brand can use to increase traffic on their website. For promotional offers, they can also manage affiliates and create URLs for tracking campaigns. Apart from that, Google Base Mapping and easy on-page SEO management tool will enable the brand to engage with potential customers over the internet.

The above mentioned features and many more make Kartify a world-class proprietary tech built with love. The design and fundamental goal behind Kartify is to provide a hands-on experience to the brand as well as their end consumers. The platform ensures paramount security of data and systems with its commitment to provide a hassle-free and tailored solution to the brand.

For any questions, drop an email to que@anscommerce.com