Tag: performance marketing

10 Types Of Facebook Ads D2C Businesses Can Use To Grow Sales (With Examples)

Facebook – the social media giant became a household name around the world in the mid-2000s. Back then, it was used primarily by people to connect with friends and family, share updates, and stay informed about each other’s lives. But with billions of active users, it soon became a hotspot for businesses, particularly in the D2C domain. D2C businesses of all sizes started to establish their presence on Facebook and attract this ocean of users to their websites.

One marketing strategy in the Facebook ecosystem that has proven to be quite a hit amongst D2C businesses is ‘Advertising’. With a plethora of ad formats available, savvy D2C marketers have started using Facebook advertising extensively to grow their sales and boost brand awareness. 

So what are the most sought-after types of Facebook ads that successful marketers use to drive clicks and generate revenue? And how do E-commerce advertisers ensure that their ad reaches the right audience? Find out the answers in this post. 

Why Advertise On Facebook?

There are several compelling reasons why you must consider advertising on Facebook. Here are the top ones – 

  • In the first quarter of 2023, there were 2.98 billion active users on Facebook. That’s 2.98 billion people you can hope to reach via Facebook advertising – a monumental number of target audiences to tap into even for an established D2C business.
  • Facebook’s advanced targeting capabilities enable a marketer to reach highly specific audiences. You can pick a group of individuals to target based on factors such as age, gender, location, interests, and behaviours. The benefit of this is that you can create highly targeted campaigns that are more likely to resonate with your target audience.
  • Compared to traditional forms of advertising like print or TV ads, Facebook advertising is a lot more affordable and cost-effective. You can set your own budget and choose from a variety of bidding options. It ensures that you get a very high ROI for your ad spend.
  • Facebook also offers detailed insights into the performance of your ad campaigns. You can monitor metrics such as impressions, clicks, and conversions 24X7. This will help in optimizing your campaigns and achieve better results over time.

Six Facebook Advertising Formats You Should Know

There are different types of Facebook ads that you can adopt to reach your target audience. Here are six of the most common formats along with some of the best practices you can adopt to succeed:

Single Image Ad Format

A single image format allows you to promote your products using a single image. These ads are quite popular among businesses because they are easy to create and can be very effective in grabbing the customer’s attention. Here is an example of a single-image Facebook ad  –

Facebook Single image ad example

Best Practices

  • Since your entire ad revolves around a single image, make sure the creative you choose is visually appealing and relevant to your ad goal.
  • Use concise and compelling copy that gets straight to the point. Convey most of your message through the image.
  • Do not ignore the aspect ratios of the image. More importantly, make sure your image doesn’t get stretched or cut off at important places. The recommended aspect ratio is between 9:16 to 16:9. Both PNG and JPEG are supported.

Single Video Ad Format

This type of Facebook ad uses a single video to promote your brand or products. A video ad can convey a lot more information than an image in a short span. However, they are quite time-consuming to create. They are ideal for demonstrating how a product works or even showcasing its different features and benefits. 

Facebook Single video ad example

Best Practices

  • Keep your video length less than 15 seconds. 
  • Make sure you captivate the users within the first few seconds of the video.
  • Pick a visually appealing thumbnail image that accurately represents the content of your video.

Carousel Ad Format

This ad format lets you showcase multiple images or videos within a single ad post. This type of ad is ideal for promoting multiple products, features, or benefits in a single ad, or to tell a story across multiple images. Here is an example of a Facebook carousel ad

Facebook Carousel Ad example

Best Practices

  • Make sure each card in your carousel ad flows logically and builds on the previous one.
  • Start with a hook and accompany the text with attractive images 
  • Create multiple CTAs, multiple catchy headlines, and descriptions for all the cards. This will increase the chances of garnering a click.

Slideshow Ad Format

This ad format is similar to the video ads. The only difference is that slideshow ads comprise 3-10 images that play like a video. It is ideal for those looking to showcase their product with motion and sound but don’t have access to video content. Here is a slideshow video ad format – 

Slideshow Ad Example For Facebook Ads

 

Best Practices

  • Incorporate motion between your images to make them as appealing as a video. This can include panning, zooming, or fading in and out.
  • Insert music to make it more engaging to your target audience. 
  • Add text overlays to your images to communicate your message.

Collection Ad Format

It’s a mobile-only ad format that contains a cover image or video, followed by several product images displayed in a grid format. This is a great way to showcase a collection of related products as it offers an immersive transition from ad to product page. However, this ad format is only available on mobile devices. 

Facebook Collection ad format example

 

Best Practices

  • Fill your catalogue with a variety of products. Allow Facebook to choose the products from the list. 
  • Pick a set of products that fit a specific theme or category. For example, it could be a seasonal collection or a product line with a shared design aesthetic.
  • Experiment with different covers and product images to see which ones perform best. Use that as the main image or video. 

Stories Ad Format

These are full-screen, vertical ads that appear in between user-generated stories on Facebook. They are ideal for brands looking to increase brand awareness, generate leads, and boost engagement. These ads offer a more immersive, interactive experience compared to other ad formats. They also offer a lot more freedom of expression as you can experiment with different video effects in this.

Facebook Story ad example

Best Practices

  • Optimize your images and videos to be used on a full screen.
  • Keep the pace of your stories quick, so that users are not bored.
  • Many users watch stories with the sound turned off, so make sure your ad works both with and without sound.

10 Types Of Facebook Ads To Win Customers

You can create different types of ads on Facebook serving different purposes. The right one can make all the difference in the success of your advertising campaign. Let us explore the 10 types of Facebook ads that can help you win customers and grow your business.

Lead Ads

Lead ads are usually created to gather contact information for future marketing efforts. These types of Facebook ads are best suited for businesses looking to generate leads and revenue. These ads typically lead users to a form, which allows businesses to collect valuable information like name, email address, phone number, etc. Interestingly, this form is usually pre-populated by Facebook, making it extremely easy for users to submit their information. 

Use facebook ads to generate leads

Dynamic Ads

Dynamic ads are quite similar to remarketing ads. These types of Facebook ads allow marketers to promote products based on the browsing history of the user. Once your product catalogue is linked to Facebook and the pixel is installed on your E-commerce site, these ads start getting displayed to your website visitors when they log into Facebook. They will see the ad for the same products they were browsing on your website, making the ad extremely personalized and relevant. 

Dynamic ad example

Messenger Ads

These types of Facebook ads allow you to reach users directly on their Facebook Messenger inbox. Upon clicking the ad on their inbox, a Facebook conversation with your page will be initiated. You can also create automated chat experiences that answer common sales questions about your products without users leaving the Messenger app.

Facebook messenger ad example

Facebook Instant Experience Ads

Instant Experience ads are highly interactive ads that are restricted only to mobile devices. Previously known as Canvas ads, these ads offer an immersive experience where people can watch captivating videos, view photos, swipe through carousels, explore lifestyle images with tagged products, all within a single ad.

Facebook instant ad example

Boosted Post Ads

A boosted post looks exactly like a regular Facebook post but with a Sponsored note on the top. Whenever you are creating a post for your page, you will be given the option to boost the post. Enabling this will amplify your post’s reach among your targeted audience and increase the likelihood of engagement and improve brand awareness. 

Boosted post ad example

Page Like Ads

If you want to garner more likes for your Facebook page, this is your best ad choice. These ads have a CTA that allows users to like your page. To promote, all you have to do is click on the Promote button on your Facebook page. These ads appear in the Facebook News Feed and can be targeted to specific audiences. Page Like ads are a great method to increase your followers when you are just starting your brand. 

Page like ad example

Website Traffic Generation Ads

The primary goal of these Facebook ads is to promote your own website by sending Facebook users to your landing pages. You can target specific users using lookalike audiences so that only relevant audiences reach your landing page. These ads can also be optimized for key campaign objectives, such as website traffic or landing page views.

Website traffic generation ad example

Abandoned Cart Retargeting Ads

Cart abandonment is a plaguing issue for E-commerce businesses. The best way to counter this is through retargeting ads. You can run personalized Facebook retargeting ads aimed at people who visited your site and added products to the cart but never completed the checkout process. These ads usually offer an incentive such as discounts or free shipping. 

Recommended read: 17 Best Abandoned Cart Email Examples With Key Takeaways (+Free Templates)

Abandoned cart retargeting ad example

Customer Thank You Ads

A thank you ad is usually created by businesses that believe in direct selling marketing tactics over traditional methods such as showcasing their products and highlighting their benefits. Such types of Facebook ads generate a better impact as users can emotionally connect to such messages. 

Customer thank you ads

New Product Ads For Existing Customers

As the name suggests, these ads are sent to your existing customers on Facebook when you launch a new product. Their goal is to generate additional sales and encourage repeat purchases. Since the customers are already aware of your brand, you can put all your focus on the product and its benefits instead of talking about your brand.

new product ad example

Expert Tips For Great Facebook Ads

Creating great Facebook ads requires a combination of creativity, strategy, and knowledge of the platform’s features. Here are some expert tips to help you in creating these ads  –

Acquire New Customers With Custom and Lookalike Audiences

Custom Audiences and Lookalike Audiences are Facebook features that allow you to create ads relevant to a specific group of people. Custom audiences can be created with the help of users’ past interactions with your brand or by using email lists or phone numbers. Lookalike Audiences allow you to target users who are similar to your existing customer base. To create Custom Audiences, you can upload your customer data to Facebook and create a target audience based on that data. Both these features help you create personalized ad campaigns catering to your buyer persona. This can increase the effectiveness of your advertising and drive more sales.

Target Potential Shoppers Who Are Dissatisfied With Your Competitors

Keep tracking users who have engaged with your competitors’ pages or posts. Some of them will be dissatisfied with their product quality or customer. Focus on them and create different types of Facebook ads that highlight your USP. Encourage them to switch to your brand. To target these users, all you have to do is create custom audiences based on people who have engaged with your competitors’ pages, groups, or posts. The chances of converting these users are higher than attracting new users because these users are already in the market searching for similar products. 

Use A Conversion Pixel To Track And Retarget Cart Abandonment Activity

By using a conversion pixel you can track and retarget users who visited your website including those who have abandoned their carts. When you target them you can recover lost sales. A conversion pixel is a small piece of code that is placed on your website. It tracks user activity, including when a user adds a product to their cart but does not complete their purchase. With this data, you can use an ad to remind users about the product they were interested in and encourage them to complete the purchase.  These users are more likely to convert as they have already shown interest in your products. 

Consider Your Facebook Ad Placements

While creating and publishing different types of Facebook ads, carefully consider the different placements available on Facebook. Each ad placement has its own share of advantages and disadvantages, and you must evaluate them carefully by considering your target audience and advertising goals. For instance, in-feed ads are highly effective for increasing brand awareness and engagement while stories ads are a great choice for reaching younger audiences. 

A/B Split Test Each New Facebook Ad Campaign

It doesn’t matter what types of Facebook ads you create, it is important to A/B test them. Create text and image variations and test them with a pilot campaign to see which combination generates maximum impact. You can also experiment with the targeting options and placements. 

Use Graph Search and Audience Insights

Facebook’s Graph Search allows you to search for specific keywords and phrases related to your industry. It’s a great way to see what content and products are most widely shared by your target audience and your competitors. On the other hand, the Audience Insights feature unlocks a treasure trove of demographic, behavioural and interest data on Facebook users. Both these tools feed you with great insights into your target audience and highlight different opportunities for growth using advertisements. 

The Final Word

Facebook ads can be a great choice for D2C businesses looking to bolster their sales and grow their online brand. By selecting the right ad format and targeting the right audience, you can see promising results in your advertising campaigns. 

However, creating Facebook ads and managing them can be time-consuming, which is where a reliable E-commerce growth partner like ANS Commerce can help. We provide expert guidance and end-to-end support in creating and executing successful Facebook ad campaigns, ensuring that you can focus on what you do best while still achieving all your growth goals. 

Ready to take your D2C business to the next level? Consider partnering with ANS Commerce today. Book a demo now!

How to Make Money on Instagram?

We all know the power of Instagram these days, figuratively speaking, over 4.2 billion ‘likes’ happen on Instagram every day. The world is simply- ‘excessively engaged’ here.

Started as a minimal ‘photo-sharing app’, Instagram has now extended to become a ‘product sharing platform’. This transition has given rise to multiple business opportunities. The interesting part of the story is that this opportunity to earn monetary value is not just for business owners or brands, but extends to each and every user on Instagram. 

Watching a plethora of users making money on Instagram, have you ever wondered if you could do it too? What is required to make money on this platform? How do people go about it? How much money can be made? If these are the questions that pop up in your mind then simply keep the reading going on. 

Who Can Make Money on Instagram? 

The answer is anyone with a decent amount of followers. It is generally believed that the tool to earn money on Instagram is an ‘enormous number of followers’. If you have the same belief, then you may unlearn it, because while an enormous following is a robust asset to making money on this platform, there are other assets that are imbued with the potential to do the same. 

What Do You Need to Make Money on Instagram?

Audience Engagement

When we want to showcase a product or service in our posts or stories, we need people to actually engage with it, because a better engagement rate increases the chances for conversion of your audience to potential buyers.  

Connect with Products 

Are you interested in beauty and fashion? Or are you a food lover? There can be ample niches, but are you interested in any niche that can connect you to its products? If yes, you can definitely enter into the world of the Instagram business. 

Good Research Skills 

If you can figure out brands that have the monetary potential for you, you can reach out to them either on Instagram or on their website. Good research can take you to the right places meant for you. 

Creativity

Getting engagement on a few posts doesn’t make your online presence stable. A stable presence develops with a creative effort to surprise and enrich your audience with something valuable or entertaining for them. 

Presenting content in new ways If you have realized by now that you have the potential to make money using this platform, you must have already started thinking about how to go about it. To answer this question, we will talk about some business models that are being adapted to earn monetary value on Instagram. 

Business Models to Make Money on Instagram

Sponsored Posts 

If you are an active user on Instagram, you would not have missed out on the term – Influencer because they are absolutely trending. An influencer is a person who creates content and shares opinions that the audience respects and trusts. They create trends and are the ones that the audience looks up to. The power that an influencer has on social media is precisely what brands are looking for these days. They serve as a bridge between the brand’s products and the audience. Brands need them to ‘spread the word’ and in return give them monetary value and other benefits such as gift vouchers, products, discounts, and much more. 

What do you need to become an influencer? The simple answer is an engaged audience that listens and trusts you. Even if you start small, you can grow higher from time to time. What is more important, is clarity of thought. Do you know about your audience? What is it that they admire about you? Is there anything that you can connect with a product?  When you know your audience, you know the touchpoints where you can add further value. It is effective when you aim for a niche of your personality that matches the interest of your audience. Once you are able to figure that out, you can start looking for brands working around that particular niche. 

Reach Out on Social Media Platforms 

Brands themselves reach out to influencers who have a strong online presence. On the other hand, if you are an aspiring influencer, just starting with your journey, you can reach out to brands in a number of ways.

One way is to reach out to them directly on Instagram, you can message them directly on their page and put your word for collaboration forward to them. You can also mail them or contact them on their official website. 

Reach Out on Influencer Marketplace

The other way is by registering yourself at the influencer marketplace. There are many platforms for different niches that can connect you to the marketer that can be the best for you. Some influencer marketplaces that are doing good in India are – 

  • With over 26k influencers, Plixxo allows bloggers, YouTubers, celebrities, Instagram Influencers to sign-up on the platform for accessing pain campaigns.
  • Influencer.in helps brands get the right influencers for them through their influencer discovery feature. 
  • Qoruz helps you analyse influencers data in a detailed manner. It provides paid vs organic campaign analytics data and direct influencer contact information.  
  • Winkl allows influencers to create their own media kit to showcase their work to their peers, receive feedback, and connect with brands to work for brand collaborations. 

When you are conversing with different marketers, do mention your strengths that they can count on. Apart from the number of followers, give them insights about their engagement on your content. It is a good idea to be transparent about your post being sponsored by brands and business owners by putting a hashtag or simply mentioning it in the caption. 

Quick Tip – You can share your follower engagement statistics from the Instagram analytics report if you have a business account. This will help you objectify your potential and negotiate for a worthful value while making a deal with brands and businesses.  

Sell Brand Products

While sponsored posts are about brand awareness, affiliate marketing is about selling brand products. When you become an affiliate, you step into the actual business of a brand by making real sales. This can be done through trackable links and promo codes. Trackable links track the number of clicks that are converted into actual sales. Hence, they help to measure the number of sales that happened through you. Instagram allows you to put one link on your bio, which is why every time you post, you have to mention visiting your bio. On the other hand, promo codes can directly be added to the captions and stories. 

Another way is to explore Affiliate platforms. It is an online marketplace where sellers can list all their products. It acts as a connector between affiliates and sellers. 

Sell Your Own Products

If you want to become an entrepreneur then Instagram can do wonders for you. Do you manufacture your own products? Are you into dropshipping? or Do you have a DIY product range to launch? If you want to sell your own products then Instagram can serve as a boon for you. 

The perks of selling your own products on Instagram are your audience’s trust is stronger as they know distinctly that what you are selling is an extension of your personality. Another perk is that you will make more money out of your business rather than collecting a part of the profit from other business owners. 

You can sell the following products and services-

  • Print service
  • Digital service
  • Digital products
  • Tangible products  
Quick Tip – At ANS Commerce, we manage Instagram performance marketing for leading e-commerce brands, request your free DEMO today!

Sell Licenses of Your Photographs


If you are good at photography and desire to pursue it professionally then Instagram is the right platform for you. This photo-sharing app is a wonderful opportunity to showcase your photographs and build the interest of your audience. Once your audience gets engaged in your photographs, you can also step forward to sell them.

Your photographs can be licensed, printed, and sold in a variety of ways. They are printed on T-shirts, mugs, and a variety of other tangible products. You can print them on your products and sell them or contact certain business channels that let you print them on their products.  Another idea is to list your photographs in a number of marketplaces where publishers can license them. 

You can choose any business model that best suits you to earn monetary value on Instagram. It is also possible to adapt several models simultaneously. No matter which path you choose, the most crucial element to Instagram’s business is creating engagement-centric content that excites your audience and makes them invest in the value you provide them. 

Instagram SEO: 4 Ways to Enhance Your Brand’s Reach

Instagram has established itself as one of the biggest social media platforms with more than one billion active users. For businesses, it can be a powerful marketing tool to reach new prospects and gain more customers. The best way to do that is by increasing your followers, the more people you reach, the higher your chances of driving sales. However, Instagram has become quite saturated, and marketing on the platform is very competitive. Getting noticed amidst millions of other accounts is certainly difficult if you’re a relatively new or small business. 

So, the question is, how can you effectively promote your brand on Instagram? 

The answer is easy, Instagram SEO!

Instagram recently made a significant update to its search functionality, instead of only being able to search profiles, hashtags, and locations, users can now search general keywords and it will show all posts that include those words.

It means with this change in Instagram algorithm, brands need to incorporate Instagram SEO into their marketing strategy.

Email marketing is another effective way to reach target customers and increase sales, read this article to learn how to optimize your order confirmation emails to drive more conversions

Instagram SEO Algorithm 

Google has its algorithm to decide which page will rank on top of its result page. Following the same principle, the Instagram algorithm determines which post (photos and videos) will rank on top of users’ feeds, in Instagram Search, and on the Explore page.

Just like with traditional SEO, the higher a brand’s Instagram post ranks, the more organic reach it will generate. Now, the question is, how does the platform’s algorithm work, and what factors influence the ranking?

  • Instagram does not favour videos over images or vice versa. For instance, if the user engages with more videos regularly, then he’ll receive more video recommendations
  • The main factor in determining a page’s Instagram ranking is user engagement. The platform uses AI and machine learning to monitor user engagement data in real time and is constantly updating 
  • The type of Instagram account, Personal, Business, or Creator, does not influence the algorithm
  • The platform is actively monitoring for bought likes and fake followers and can ban your account if it suspects you of indulging in such fraudulent activities
  • How fast the audience engages with your posts does not influence your ranking on Instagram

Now that you have a basic understanding of Instagram SEO and algorithm, here are a few powerful Instagram SEO tips to help you navigate the social landscape. 

4 Instagram SEO Tips to Increase Brand’s Discoverability 

Instagram SEO Tip #1: Optimize Your Profile for Search

As part of the Explore page, Instagram Search is the directory where users can find any account on the platform. 

Similar to Google, users can use the search bar on top of the Explore page to find and discover accounts, hashtags, and locations. The search result is based on a variety of factors such as people the searchers follow, who they’re connected to, and what type of content they interact with on the platform. However, the results are also based on keywords now. 

When a user searches for something by typing in a keyword on Instagram (such as a leather handbag), the platform sorts through millions of accounts to find the most relevant result for what they’re looking for – accounts that have those keywords. Therefore, to rank for specific keywords brands need to optimize their profile for such terms. 

For instance, to rank for the term handbag, incorporate that keyword into your name and username since both are searchable on Instagram.

Quick Tip – If you don’t want to use the keyword in your username, place it in the name field of your Instagram bio. It’s fully customizable and separate from your username. Change the name to something that highlights what your business is about. It is an excellent way to boost your visibility on Instagram. 

Instagram SEO Tip #2: Use Instagram Alt Text

Alt-text is a relatively new feature on Instagram that enables users to write captions for their images. It was designed to assist visually impaired users to enjoy their Instagram experience, but it can also be used by brands to rank higher. The platform automatically generates the alt text for the images if you don’t add one. However, It’s better to do it yourself to make sure it matches what’s actually in the photo. It helps your post rank higher in the search results, resulting in more engagement. 

Instagram SEO Tip #3: Treat Hashtags Like Keywords

Adding relevant hashtags to your posts and stories is one of the best ways to get discovered by the target audiences on Instagram. This can easily translate into more engagement, followers, and customers for your business. 

If you add a hashtag to your post, that post will be displayed on the corresponding hashtag’s results page. Since they’re used to discover new content, using relevant hashtags can put your post/account in front of the target audience, even if they are not following you on Instagram. 

Hashtags offer plenty of benefits apart from improving your discoverability. They can help you in community-building, sourcing user-generated content, running social media campaigns, researching target audiences, and more. Therefore, it’s important to have a clear and well-developed hashtag strategy. Without one, you would be missing out on opportunities to optimize your Instagram account and drive more engagement and followers. 

Quick Tip – Instagram hashtag strategy doesn’t have to be too complex. Just test and track your efforts so that you can find out what’s working and what isn’t. At ANS Commerce, we have in-house tools for testing and tracking marketing campaign performance, request your free DEMO today!

Instagram SEO Tip #4: Optimize Your Page for Engagement 

As mentioned above, engagement influences the Instagram algorithm, and to improve engagement, brands need to improve three main aspects of their posts:

Attractiveness


In this highly competitive Instagram environment, it is important to create and post content that your target audience would find valuable. Publish carefully curated and enticing photos/videos with attractive captions. Also, if the engagement on one of your posts is high, it will be beneficial for your future posts. 

Check out this post to learn about the trending Instagram themes and incorporate them to increase your audience engagement!

Timing 

Instagram doesn’t display the content chronologically on its Explore page, however, newer posts are more likely to appear first in the user’s feed. Therefore, spotting the right time to post your photos/videos is very important to increase your engagement. Simply check Instagram Insights and find out when your followers are the most active. You can also use various Instagram analytical tools for this purpose, but you’d need to research your target audience first. 

Relationships 

Instagram algorithms also take into account the depth of the engagement, if someone likes or comments on your posts often, it will recommend more of your post to that user. Therefore, knowing your target audience and posting content that will resonate with them is very important. Conduct intensive market research and define your target audience, and develop your content based on those insights. 

Why Choose ANS Commerce?

Planning and executing Instagram marketing campaigns can be quite overwhelming if you don’t possess the necessary skills and tools. At ANS Commerce, we offer our clients custom performance marketing solutions, from checking brand logos and guidelines for creatives to collecting actionable insights with our in-house tools, we have everything you need to reach and convert your target audience. Request your free DEMO today!

Instagram SEO is a cost-effective, high-impact strategy that can assist brands in reaching their target audience and driving conversions and sales. It may not be as effective as paid advertising, but the potential ROI is staggering. For brands committed to using social media for marketing purposes, Instagram SEO is an effective tool.

7 Tips to Escalate Your Business by Using Email Marketing

Email Marketing is used by almost all businesses across the globe. We have known this marketing strategy even before the hype of online marketing started. But with the changing landscape, people have become busier than ever and they don’t have time to follow bulk email messages. That’s when your email marketing strategy fails your strategic marketing campaign.

Well, fret not! Do you want to convert your customers in the most direct and effective way while nurturing them with occasional updates? Email marketing is your only saviour. But before you start the campaign, let us walk you through the tips and tricks, making your email marketing a win-win!

7 Tips to Use Email Marketing in the right way

1. Select an eye-catching subject line 

A subject line can either attract a customer or deter them from reading further. Not only does a subject line form the base of your message, but also acts as a parameter, deciding whether your email will gain traction or not. No matter how enticing your promotional mail was, if the subject line is not attractive, nobody will give it a read. 

Quick tip: Want to make an eye-catching subject line? Following are a few examples of some impressive subject lines!

1. Tonight only: A denim lover’s dream can be fulfilled
2. Is this the hottest career in marketing?
3. Hey Rahul, this is what you have been missing!

2. Curate short-crisp content 

An email is generally read when a person is either riding a cab to reach their office, or sitting in a metro, waiting for their station. Your email goes to waste the moment you start using complex tones with hard-to-understand language. Thus, the content should be short and precise, letting the recipient understand your message in a single go.

“As every word counts and explains its significance, it is crucial to use the right set of words!”

Quick tip: It’s important not to use high-mounted and fancy words in your email content as every customer has a different level of understanding. The usage of trendy slang with short copy is what catches the attention!

3. Avoid shouting loud

There is a misconception that using ‘upper-case’ & ‘exclamation marks multiple times could drive the attention of the customer. This is not at all true, as it might look like the brand is shouting out loud. There are even chances that a spam filter could flag your message, ultimately affecting the email open rate. Just stop using capitals and exclamation marks in the subject line as well as the body of the Email as it is a big turn-off for readers.

Want to know how to make a persuasive email newsletter? Read on to find the best tips!

4. Use mobile-friendly UI/UX

Today, a large number of people prefer opening mail on their smartphones as it is quite fast and easy to access. But, there is a huge difference in the presentation when mobile devices are compared to computer screens. Thus, you must optimize and personalize your users’ experience by making it easier for them to read emails on mobile devices. 

Quick tip: Following are some easy tips you must follow to make your emailer mobile-friendly:

1. Put your call to action at the top so your customer don’t have to scroll
2. Do not rely on large-sized images as sometimes they don’t load on mobile phones
3. Keep the email copy neat (Don’t write long paragraphs)

5. Pay attention to the metrics

It takes a lot of effort to create interesting, beautiful, and engaging emails. But these efforts can go in vain if your customers never get to see them. You should never take the delivery process lightly. If you are assigning it to your email service provider, don’t think your work has ended there. You must give priority to analysing the open rate, bounce rate, and unsubscribe rate. After this, you can actually check your performance and learn what worked well and what didn’t, helping you make corrections. 

6. Clean your Email list

Cleaning your Email list is the process of deleting obsolete domains! Sending emails to domains that don’t exist anymore will only affect your email open rates. By cleaning your email list you are not only enhancing the open and bounce rate but also minimizing the risk of being spammed.

Quick tip: To improve your email open rate, and reduce the bounce rates, try cleaning your list after every 6 months!

7. Make the most out of the A/B Testing

Getting everything right in a single try is not possible every time. Sometimes, you can check the effectiveness of your campaign by running two different campaigns together with minor changes. This is called A/B testing.
For example, to check the efficacy of your email subject line, you can run two different emailers with the same content, but different subject lines. This will help you check which subject works the best. 

How can we help you? 

If you want to improve the online marketing strategy of your brand, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-done email marketing strategy can help you drop your customers in the sales funnel in no time. Don’t forget to keep track of the time your users read your emails the most. Also, keep the tone of your content the same for all emailers as it’s the voice of your brand. Follow our tips and promote your brand effectively. 

Brilliant Ideas to Pump Up your Business with Visual Marketing!

Did you know, the human mind perceives images way faster than text? Well, enough of our textbook definition, let’s talk realistically about it! 

People these days have become more conscious about the products they see online. No sooner have they come across a product visual than they made the purchase. This is the magic of Virtual Marketing. Well, It’s high time you make use of Visual marketing to its full potential. Let’s get started!

“From complementing the boring text to narrating a story, Visual Marketing is all you need to boost your sales.”

complementing

Here are some tips to use Visual marketing efficiently, leveraging great results, and making the best use of your content in innovative ways! 

1. Employ GIFs and other creative visuals into the branded content

To create fun and humor into your content, GIFs are considered to be one of the best options. Every marketer has a goal to be one step ahead of the competitors and GIFs are making that happen as they catch the attention of people quickly. Be it blogs, emails, or landing pages, social media channels, they work like magic to grab your customer’s attention.

2. Take on User Generated Content

These days authenticity and engagement are the priority for every brand. To meet these objectives, brands should indulge in User Generated Content. UGC, as the name suggests, is the content curated by the customers, employees, etc. via photos, videos, audios on online and social media platforms. For instance, if your customer is happy with your brand, they won’t mind advocating your business on their social media channels with pictures, videos, telling people how good your offerings are. 

Also, for a direct-to-consumer brand – that deals directly with the customers without the intermediary distribution channels – UGC turns out to be the best strategy. Include both the branded and user-generated content in the ratio of 8:2 respectively and experience the results yourself.

3. Go live frequently on social media channels

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If you have an e-commerce business, this is one of the best social media features you can employ in your brand strategy. From showcasing collections, to live demonstrations, you can make the most out of Live features. And the best part is, it is less populated and an incredibly low effort way to interact with your customers!

4. Use a visual call to action

“A call to action button acts as a virtual handshake, inviting people to your website.“

A visual call to action is gaining more significance these days. Generally, marketers use CTA in content where they insert the link of the product page. But you can use a graphic/ creative/ image to draw attention immediately. 

For instance, a customer sees a complete video on your website, giving you an impression that they liked the video. Now it’s your responsibility to make a call-to-action and ask them further with a visual, inserting the link of the website you want them to visit.

5. Incorporate Memes into your strategy

strategy

What is the latest trend of a meme going on these days? There would be hardly anyone who could not answer this question. Memes have become a part of our daily lives! Well, we can even use them in marketing. The amalgamation of laughter and entertainment builds an emotional connection between the brand and its customers. If your audience can’t relate to your meme, it’s of no use! Choosing memes for attracting customers could be an incredible decision for your brand if done right. 

Quick tip: You can also incorporate topical advertising in your strategy as customer engagement is at the peak when they are entertained. Topical memes are based on trending issues, letting your customers connect with you better.

6. Build a connection with your customers using visuals

visuals

To maintain your customer base, it is very important to get personal with them especially for brands where there is no physical interaction. Images or pictures have the highest audience engagement than any other type of media content. If your social media strategy has a lot of pictures related to brand promotion, chances are that even by those efforts customers do not feel a connection with you. Well, to create that sense of connectivity you can upload candid pictures or videos of your staff, warehouse, office, etc.

How can we help you?

Using visual content marketing is easy. But it’s a hard task to create visuals. Well, no worries we are here for you. From customizing ad content with our performance marketing solution to helping you create a brandstore with Kartify – our brand store tech, we have everything to help you with. Request your free DEMO now!

Visual marketing can pump up your communication level while boosting web traffic. These were some of the brilliant ideas of Visual marketing that will help to grow your online brand. So what are you waiting for? Start incorporating visual marketing strategy today and see the results yourself. 

5 Reasons Why Online Businesses Must Use Omni-channel Strategy!

Have you ever noticed that the product you were looking for in an online store appears right in front of your eyes when you start browsing your news feeds? Well, that’s not magic or a coincidence. The strategy behind this marketing technique is Omni-channel. We are sure you have heard about this word. You might be thinking Omni-channel is just “another buzzword”! Well, that’s not true. It’s a business model that will actually transform the future of your online business in an optimistic way.

What is Omni-channel?

Be it a social media platform – Instagram, Facebook, Pinterest, etc. or a marketplace – Myntra, Flipkart, Amazon, etc, or a traditional brick & mortar store, people are present everywhere.

“Omni-channel approach integrates all channels with each other to create a seamless shopping experience for customers.”

Omni-channel is all about engaging the people who are already interacting with your brand while creating a consistent and improved customer experience regardless of what channel they are using. With omni-channel, users can switch various channels effortlessly.

Omni-channel VS Multi-channel

It has always been believed that these above two terms can be interchangeably used. Do you also think that? Well, you are wrong here. Let’s find out why!

Multi-channel means when a brand uses multiple sales channels to communicate with the customers. But are these channels integrated with each other? Here’s when you observe the differences between Omni-channel and Multi-channel. While the latter focuses on building multiple sales channels, the former integrates all of them together to give a seamless experience. 

Another big difference is, Omni-channel is a customer-focused approach whereas Multi-channel is channel-centric. It focuses on removing the friction of touchpoints between various channels and making the customer’s journey easier, while the multi-channel focuses on increasing and maximizing the channels available to customers.

5 Reasons Why Online Businesses should use Omni-Channel Strategy!

1. Offering seamless online and offline channels of sales

With the rapid expansion of digital technology, retailers have divided themselves into two teams: Online and Offline. Well, this is not about debating which one is better but bridging the gap between the two and meeting customers’ expectations. Imagine this; You visit an offline store to purchase a pair of white shoes. After reaching the location, you realize that your size is not available. To fulfil your wants even in these situations, brands have developed an in-built store on the website, giving clarity to the customers whether their desired products are available at their nearest stores or not. Ordering online and pick-up from the nearest outlet is yet another example of how omni-channel has integrated both online and offline channels of shopping.

2. Improving customer support services 

“Success is impossible without treating your customers well, as the future of your brand revolves around them!”

Omni-channel improves the quality of customer support service. Suppose, you want to buy a pair of shoes from an online brand, but unfortunately, the transaction gets failed. Now you are trying to reach out to customer care, but no one is helping you with the issue. Obviously, as a customer, you were expecting better service. 

Let’s grab omni-channel into the picture. Not only had you gotten an SMS after the transaction got failed – given the fact everything is integrated – but also a reassurance that you will get your money back. Moreover, you could have reached out to customer support via chat/phone or social media. 

Do you want your customers to develop full trust in your brand? But the question is how? Well, the only answer is Conversational Commerce! 

Quick tip: These days customers want instant solutions as they prefer to engage with brands on social media platforms. So maybe you can start reducing your social media response time and start interacting quickly with potential customers! 

3. Gathering insights to target the right set of audiences

Checking your customers’ desires and wants can be challenging while running a business. Well, omni-channel keeps track of everything from the kind of products customers like, to their actual purchasing power. Be it tracking the buying journey of customers, or scrutinizing the number of people who have abandoned the cart, omni-channel helps you gather customers’ insights, giving you a better understanding of your target market. You can also keep an eye on who buys what & when. For instance, you have an online store dealing in personal & beauty care. According to data, your sales last year in the fragrance category increased amid the Diwali season and majorly from tier 1 cities. After analyzing the numbers, you will strategize more on the fragrance category with aggressive marketing collaterals, specifically targeting the people residing in metropolitan cities. 

4. Increasing brand visibility

Omni-channel involves interacting with your customers across all channels including SMS, phone, social media, interactive live chats, etc. This way, it places your marketing campaign on more than one channel, increasing brand visibility. For example, you are expanding your product portfolio. To communicate the message, Omni-channel will help you spread the word across all the platforms including traditional out-of-home (OOH) advertising media such as banners, travel transit, etc. 

Quick tip: Using trigger marketing messages effectively can help your brand increase customer engagement, building sustainable brand value. 

5. Getting feedback easily

Feedbacks are valuable information that can be used to transform your business into something better. While the positive feedback motivates you, the negative ones help you to overcome your weaknesses. But the question arises of how to get this valuable feedback. Well, omni-channel has made it very easy as it connects with the customer from different channels, making it easier for customers to provide feedback in no time.

Quick tip: Do you want to create a social proof but don’t know how to? Associate with ANS Commerce, India’s #1 full-stack e-commerce enablers helping you scale your business online. Our brandstore tech solutions are specifically made to boost your online business while creating an incredible online presence. Request your free DEMO now!

How can we help you?

Do you want to give a seamless experience to your buyers without increasing the cost? Here’s why we are here for you. Our brandstore tech – Kartify – helps you give an omni-friendly experience to your customers by: 

  • Enabling order fulfilment from offline shops for online orders  
  • Integrating with leading partners such as Fynd, Arvind, Unicommerce etc.
  • Conducting offline surveys, cash return 

Waste no time and request your free DEMO now! 

A proactive omni-channel strategy is imperative to exercise. So, if you want to build and sustain a meaningful yet long-term relationship with your customers, go Omni-friendly today!

Delight your Customers: 6 Attractive Valentine’s Day Marketing & Branding Tips!

Valentine’s Day is globally recognized as a day of love and affection. While some of us consider it a day to charm our romantic partner, many acknowledge it as a day to strengthen the bonds with family and friends. No matter what your idea behind this day, one thing is sure, you definitely need to revamp your digital attire to entice the people. 

“In the 1300s, Valentine’s Day officially became a holiday associated with love.”

If your business offerings do not revolve around traditional love gifts such as chocolates, jewellery, cards, and flowers, worry not, as your business can still ace the day with a few charming marketing tips. Let’s have a look at the Valentine’s Day Marketing and Branding Tips!

Valentine’s Day Attractive Ideas to Delight Your Customers!

1. Improvise your product packaging

People love the idea of customization, especially during occasions like these. Offer custom packaging to your customers. Instead of using plain plastic packaging, improvise it a bit with heart-shaped transparent plastic sheets. You can also include love quotes inside the box.

Quick tip: You can offer free gift wrapping on Valentine’s Day. Include an option at the checkout time asking customers for the name of the recipient. You can also communicate this idea over emails, or on the homepage of your brandstore. 

2. Market the idea behind E-Gift Cards

Last year, amid the Diwali season, the idea of giving e-gift cards or online tickets to loved ones became a big hit! E-gift cards are an amazing option at times when you are in a complete dilemma and can’t think of a thing to gift. Around the love week, start your promotional campaigns by introducing your digital gift cards.

3. Generate time-sensitive offers to create a sense of urgency

Time plays an important role during special occasions. People don’t want to lose a hold on discounted prices and amazing deals, and you can take advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point in time.

Quick tip: Tailor your campaign ideas with love-themed coupon codes such as LOVEU20!

4. Send Valentine’s Day themed emails

The whole idea behind email marketing is to remind your customers about the upcoming trend/season, thereby dropping them in the sales funnel. Around this day, make a Valentine’s Day-themed email with a short crisp copy. Here are a bunch of ideas you can formulate your email content around: 

  • Announce upcoming offers and discounts 
  • Curate a ‘gift guide’ blog, including your offerings with images redirecting to the product page
  • Include competitions and contests around love week

5. Support a local cause by showering love

Club with a local charity, organizing Valentine’s Day fundraiser. To communicate the idea, add an option of donation on your website, making it easier for customers to support it. You can also communicate it via different social media channels. Though this won’t boost your sales immediately, it’s an incredible idea to show how you care for society. This will make your business more credible and will give a reason to people to choose you over others. 

“Corporate social responsibility campaigns are a great way to manage your brand’s reputation. Moreover, you get support from social activists and philanthropists.” 

Quick tip: While communicating, don’t forget to highlight the details such as the name of the non-profit organization you will be collaborating with and the cause you are supporting through this action. It gives people a reason to believe your brand. 

6. Put on a romantic dash on your website

Colours play a major role to reflect your corporate identity. Add a hint of romance to your website while playing with colours. You can also tailor the logo of your brand to make it Valentine’s Day ready. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. But adding a few festive elements will build a connection with your audience. 

“Keeping harmony between bright hues and minimal design is the key to stealing your customer’s heart.”

How to do it?

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

7 Constructive Tips To Design A Persuasive E-commerce Newsletter!

With the rise in online shopping, the influence of email marketing has also emerged. Gone are the times when the exchange of emails was used for mere transactional purposes. Today, almost all brands are employing content marketers to strategize and curate persuasive email copies. 

When a new offer rolls out, or a new collection comes in, retailers pop their users with emails. But it isn’t enough just to send those emails. They need to be inspiring and motivating so the users actually end up making the purchase. Otherwise, your offers will be sent to spam or avoided completely. Let’s study what actually influences the effectiveness of email marketing.

Here’s How to Create a Persuasive Newsletter to Drive Customer’s Attention!

1. Keep the design elements minimal

Making your design too flashy would only result in an unsubscription. By minimal, we don’t mean boring colours and monotonous themes. Keep a balance between text and images. It’s essential to leave some negative space (white space) here and there, for the design to settle in the mind of the readers. Without that, you’ll end up creating clutter and confusion. Harmony and balance of the design elements is the key to a successful newsletter. 

2. Draft short-crisp copy

Email newsletters are generally sent at the time when people are waiting to board a metro, or traveling in a cab. Optimize the content of your newsletter so that it’s easy to consume in a short time. People don’t respond to the text the way they do to the visuals and graphics. But if you keep your text rather crisp with quirky words and informal expressions, you have a chance to win attention.

3. Insert product unboxing video play button

Videos are best to engage the users, especially if they talk about the pros and cons of a product. To attach a video to your newsletter, add an image with a video play button, redirecting your user to the YouTube video. Since these videos are more about product feedback, they enhance your brand reputation and create social proof. 

Quick tip: User testimonial videos should be original. To create such videos, you can request your customers to send in their video opening the product with complete details.

4. Write process tutorials with step-by-step images

Another way to entice customers is by curating tutorial content of your offerings. For example: If your business is all about leather bags, sending a tutorial on “How to clean your leather bag?” will grab attention easily. You can add CTA to the images, by linking the leather bag page of your website. Also, highlight the features of your product wisely while writing the tutorial to convert the readers.

5. Add animated GIF Images

To drop your customers in the sales funnel, it’s important to formulate a narrative. Animate promotional messages have an advantage over mundane text messages as they can tell a tale, fascinating the reader to hit the button. Now the question comes; ‘how to create them?’ There are plenty of GIFs generators, to help you create a GIF. Also, don’t use more than one GIF image to avoid any clutter. To convert the readers and generate leads, make sure the image is clickable and redirects to the page. 

Quick tip: Keep your GIF size to 1 MB as a heavy newsletter can get cropped, damaging its aesthetics.

6. Include countdowns in your newsletter

To add a sense of urgency and convert your customer quickly, include a clock with countdowns of your most exciting offers. Limited offers have one advantage over the normal offers, it stimulates user interest in a jiffy. They work best at the times of spring and autumn season sales.

7. Announce contests and giveaways

Community outreach ideas such as running contests and competitions work best on social media. But newsletters are also an incredible platform to convey the message. You need to be more creative and unique to run contests over email. Scratch cards or win wheels are some of the elaborative ideas to make the most out of email marketing. 

Quick tip: You can also include a simple creative, asking readers to tag your brand on social media with their videos and follow your page to win exciting prizes. This way your engagement on other social media platforms increases. 

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-curated emailer can help you drop your customers in the sales funnel. Don’t forget to add CTA to your content with optimized HTML URLs. Also, keep the tone of your content the same for all the newsletters as it’s the voice of your brand. Follow these tips and promote your brand efficiently.

Is Cart Abandonment Crippling Your E-commerce Business? 12 Must-Use Strategies To Reduce It And Re-Target Customers!

Abandoning a cart is similar to stuffing your shopping cart at a departmental store with loads of snacks and other necessary items only to return back home without buying anything.

The phenomenon of adding things to the cart but then closing the tab to find a new season of that hyped show, and never to come back is very common in the world of e-commerce. Cart abandonment is one of the most critical problems for businesses these days. Some buyers get distracted and never tap on the last button and simply ditch their carts at the end moment. It becomes extremely difficult for marketers to track down the behavioral changes of their customers during such situations and persuade them to reach the finale.

Here’s good news for you. Cart abandonment is undoubtedly crippling your business since the inception of e-commerce, but today we’ve come up with 12 tips that can help you combat it.

12 Proven Techniques To Reduce Cart Abandonment!

1. Disclose all the necessary terms and conditions of shipping cost

High shipping cost means that your customer prospects will turn down immediately. Nobody likes to pay extra money in the age of marketplaces offering amazing discounts and coupons. If you can’t bear the costs of shipping then don’t forget to include the information already. Through this customers will know beforehand that they need to pay an additional amount of money. Not only will this help you to win their trust but also combat abandoned carts.

2. Add thumbnail images of the product in the customer’s cart right through the purchasing process

Customers having compulsive behavior are quite easy to entice as they are already on a shopping spree and won’t return without making the purchase. But, we can’t forget the fact that at least 70% of the buyers come under the category of impulsive purchasers. To attract the attention of this category, it is extremely important that you remind them throughout the purchasing process. You can achieve this by including the visuals of the products they are willing to purchase. This will assist you to persuade them with a force.

3. Make remarketing banner ads that redirects customer’s to their shopping carts

This is a great way to re-target your customers as it acts as a reminder. Whenever your customers browse on social media you can make sure that an ad is showcased of the product they were looking for. You can follow a few tactics by dropping down the price of that particular product. This can bring them back to complete the transaction.

Quick tip: You can also create a sense of fear in the minds of the customers by including marketing copies that say “HURRY ONLY 1 LEFT”.To get the most out of it, avail of our performance marketing services. From maintaining your account to creating marketing copies with unconventional strategies, we aim at giving full-stack e-commerce solutions to you. Request your free demo now!

4. Hit the email box of your potential buyers immediately after the cart abandonment

To reel them back into the game, it’s essential that you notify them by hitting an email. The reminder email has a huge rate to eliminate the issue of cart abandonment. Thus, prepare your email marketing campaigns in advance. Highlight the offers and discounts you’re giving on the specific product with a persuasive marketing message.

 “Don’t forget to add CTA buttons that can redirect them back to their shopping carts.”

5. Offer multiple options for payment

Focusing on a few payment options can act as a real obstacle between your potential buyers and the sale. Today online shoppers have a plethora of options to vouch on including direct bank transfers, digital payment wallets, credit cards, etc. Giving them flexibility by including all the options will help you transfer your prospects into sales.

6.  Enable an option that offers live chat support

Imagine, you’ve visited a store and have a query related to an on-going offer but no one in the staff is present to answer you. You will turn back and go to the other store. A similar thing happens in e-commerce sales where buyers look for friendly staff to answer their queries. But if there is no option for this then they wouldn’t be happy to purchase from your brandstore.

“You can use the cart abandonment data to check where your customer support services lack behind.”

7. Give an option to checkout as a guest user

Forcing customers to make an account before a purchase can deter them from buying. Offering an option for all the users including the guest users to make the purchase can be a really good tactic. Always remember, the easier you make for your customer the more numbers you make.

Quick tip: If you’re worried about how you can collect the database then you can wisely add a button on the checkout where the user can save their transaction details.

8. Don’t toss on extra links

One of the most common mistakes that e-commerce retailers indulge in is recommending related products to customers by throwing extra links. You can show off your collection in the extreme corner of the page but don’t redirect them with a tap on the other page. This can annoy them leading to transaction failure.

9. Make hassle-free navigation between cart and store

Online shopping is a process including hours of thinking. There are very few customers who add a product to the cart and purchase them right away. The easier you make the process for them the more reluctant they will be to purchase your products.

Quick tip: Be it merchandise positioning, safety assurance, or improving customer data, Kartify- made to give your exceptional experience has everything you need. You can start a full-functional brandstore with no add ons. Request your free demo now!

“By minimizing the number of clicks and page views, you can make it easier for them to locate items in their cart.”

10. Display your return and exchange policy

This is the most important step to establish a sense of trust in the eyes of the customers. You must include a return policy accompanied by an exchange policy. This would attract your customers and give them peace of mind when they purchase products from your brandstore.

Quick tip: Don’t forget to add additional details including the time span of days within which they can return or exchange.

11. Optimize the speed of your brandstore

In the digital age of technology, nobody has a minute to spare. Having a fast-loading page can satisfy your customers to the fullest. Not only will they make the transaction but will also come back to make a repetitive purchase.

12. Enable your customers to edit the cart easily

Customers want hassle-free purchases where they can easily change the quantities of the cart. A cart that enables you to add or delete items easily works the best to transform your prospects.

How to do it?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now!

You must note that each buyer is different and it’s not easy to track down what’s going on in their minds but you sure can persuade them to make their purchase. In the age of the fast-moving world, everybody looks for quick access with minimum effort, thus ensuring all the things and don’t push your products on them with aggressive marketing messages, rather put an emphasis on clean and easy checkout experiences.

E-commerce Marketing: Boost Your Online Sales With 9 Unconventional Tips For This Festive Season!

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.

The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolutely you can’t afford to miss.

9 unconventional marketing tips to boost your online sales for this year’s festive season!

1. Showcase your festive collection with catalogue linked ads

If you are struggling to bring relevant traffic to your website, Facebook catalogue sales campaigns can be your saviour. A catalogue ad contains your product range and holds information on the offerings that you want to advertise. Link your entire catalogue showcasing your product offerings to your prospective audience.

Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, and collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.

2. Choose the correct approach for your product segment

Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogues and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!

“Entice potential customers with exciting offers and sales promotions in the form of a catalogue sales campaign.”

3. Generate time-sensitive offers with a sense of urgency

Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time. 

Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. 

4. Pay attention to your creative visuals

Now is the time to pay attention to the aesthetics of your online presence. Colourful creatives showcasing your offerings and offers are a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related colour tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.

Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!

5. Focus on festive-oriented Google smart shopping campaigns 

Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search for that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand’s presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.

“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”

6. Indulge in re-marketing to engage with cart-abandoners 

A cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.

Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products

7. Use different marketing strategies to persuade different types of customers

Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalogue, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notifications help to generate sales while targeting existing customers.

“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”

8. Reach your followers with community outreach strategies

Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch for festive-oriented contests by arranging your most popular offering as a giveaway. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.  

“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”

9. Take advantage of Instagram’s new feature

Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with a shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market. 

How to do it?

If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.