How To Boost Your E-commerce Business This Holiday Season?

The e-commerce industry in India has changed how business is conducted. A variety of market niches are online to increase the ease of people and reduce the distance between them. Approximately 150 million people now purchase online due to the buying habits shifted by the pandemic. The global e-commerce industry is further anticipated to increase by 21.5% in 2022 to reach US$ 74.8 billion and is projected to reach US$ 350 billion by 2030.

“E-commerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for customers to make purchases on the fly while avoiding the hassle of going to the store.”

–          HIL DAVIS, Co-founder of J. Hilburn

As the holiday season is right around the corner, you are expected to increase yearly sales by up to 40%-50%. But this is also the time to face the competition. There are certain steps that you need to take if you want to stay ahead of your competitors. People living near or far are waiting for the deals to be grabbed and to surprise their family and friends.

Don’t wait! Get Started!

Top Tips To Enhance Your Store For The Holiday Season

Get Prepared for Incoming Traffic

The busiest days for online stores are the holidays. There is always incoming traffic for your products, and nothing could be more detrimental than a site outage at a crucial moment, so make sure your supply is full.

Check up with suppliers early to make sure you’re adequately stocked, especially for potential gift goods. Do not let your customers wait or get disappointed that their must-have gift is out of stock or on backorder.

Also, work on the speed and security of your website. Revenue is directly related to the speed at which your website loads. Your site must be stable and scalable to be able to meet the demands of your visitors. Check the most recent statistics with your e-commerce provider to determine your level of coverage. Review your integrations with external parties. Don’t add anything after testing them to make sure they can manage the load.

Surprise & Delight Customers

The holidays are the ideal time to retarget past visitors and draw in new ones to your website. Create a reason for your traffic. You must first have a solid sales plan to start the holiday season. 

  • Choose gift baskets, ana r exclusive specials and consider the marketing approach to delight your customers. 
  • Increase the number of your sales channels. There are other places to share holiday happiness than your e-commerce shop. Think about additional sales channels.
  • Include BIOPS (buy online, pick up in-store) for consumers who like online shopping but need their purchases the same day, BOPIS is a fantastic solution.
  • Enhance your delivery strategy in order to be ready for the increased traffic.
  • Outsource 3PL as they are quick and also allow you to concentrate on your business-related tasks rather than shipping queries.

Prepare Strategic Holiday Marketing Campaigns

Choose a lovely festive theme and decorate the homepage of your website accordingly. The entire website does not need to be redesigned. With design adjustments, you may improve your website to offer seasonal enchantments and meet the expectations of your visitors. Work on just the primary parts and use your creativity to the fullest. 

You can set up a timer to count down the days or till the end of your holiday campaign. This tactic increases the festive atmosphere by creating a sense of urgency that the holiday is approaching and that customers need to make their purchases as soon as feasible.

Personalization increases your chances of increasing sales. Keep in mind that individuals do not spend time reading impersonal advertisements. Construct your campaign in a way that makes people feel that the offer is just for them.

Increase Customer Assistance & Experience

Consumers today want to be able to get what they require quickly and with as little hassle as possible. That implies that your website must offer solutions that are tailored to their particular demands and a smooth checkout process. 

Is your online shop capable of the task?

Let’s look at some essential ways you may improve your website to offer seasonal enchantment and meet and exceed client expectations:

  • Increase the quality of your retail experience
  • Streamline your merchandise strategy
  • Personalize the shopping experience
  • Help them find the desired products
  • Improve checkout
  • Allow multiple payment options

Create a Flexible Return Policy

According to a poll, 96% of customers will return to businesses that make exchanges and returns as simple as possible. So, make sure that your return policy is clearly visible. People purchase at Amazon because they are familiar with their return procedures. Nobody likes dealing with returns, not consumers and definitely not retailers. 

You can also enhance your cart conversion if you highlight the fact that your shop will accept returns for items purchased during the holiday season. Building trust is key, so make sure your return policy is completely open-book and equitable.

How Can We Help?

ANS Commerce is a full-stack e-commerce enabler that provides high-end solutions and services to help businesses increase their revenue and achieve their goals. We are a team of dedicated professionals skilled in assisting clients from scratch. Whether you are a growing business or are new to digital services, we will guide you, enhance your knowledge, and help you create your own space in the online world.   

  

Google Ads: How They Work And Tips To Create An Effective Ad Campaign

Google Ads are an excellent way to drive traffic and generate leads for businesses. They enable retailers to create and share well-timed ads with the target audience. The ad shows up in the search results whenever the customer searches for goods and services in their niche. 

In this article, we will dive deep into the intricacies of a Google Ad campaign and explain how you can drive high-volume conversions.


“Google Ads connect businesses with the target audience when they are in the purchase stage of their customer journey” 

How Do Google Ads Work?

Advertisers create an ad and bid on the target keywords, the winner’s ad is placed at the top of the search results, in YouTube ads, and other partner websites based on the ad campaign selected. Google then displays the ad to users who have shown an active interest in their offerings.

Multiple factors influence your ability to create effective and responsive ads. We have compiled a list of such factors to assist you in developing high-yielding ads. 

1. Improve AdRank and Quality Score(QS)

improve rank

AdRank determines the placement of the ads, while Quality Score determines the AdRank. 

Quality Score is based on the quality and relevance of the ad, Google measures that by finding out how many people clicked on your ad. Focus your attention and resources on QS while setting up the campaign. Higher the Quality Score, lower the acquisition costs, and better the ad placement.

2. Set Your Target Location 

While setting up the Google Ad, you’re required to select a geographic area where the ad will be displayed. For a physical store, it should be within a reasonable radius of its location. If you have a brandstore and a tangible product, the location should be set to places where you ship. 

3. Conduct Keywords Research

research

Keyword research is an important part of the paid ad campaign. They should match with the searcher’s intent because Google matches the ad with search queries based on your keywords. 

Each ad group created within an ad campaign targets a small set of keywords, Google displays your ads based on them. Therefore, conduct thorough research before selecting the target keywords. 

4. Create Ad Copy

Creating an attractive ad copy for Google Ads is not difficult, you just need to flex both your art and science muscles. While crafting the copy, envision the visitor journey from the query, to ad copy, to the landing page. If there’s a hiccup along the way or they are not satisfied with the offering, they’ll abandon your site and hop on to your competitor’s. 

“An attractive ad copy matches the searcher’s intent, is aligned with relevant keywords, and addresses the customer pain points with clear solutions.”

The ad copy should include relevant keywords and details to entice the visitor into clicking on the ad. It should have a call to action to make sure the ad is only getting clicked by those interested in your offerings. 

5. Retarget Website Visitors

Retargeting or remarketing is a way to advertise to users who have previously interacted with you online but haven’t converted yet. It involves using a special tracking code to place cookies on the browser of visitors and serving ads on the Display and Search network. Retargeting is effective because potential customers need to see your ad more than once to convert. 

Want to know how to retarget website visitors to boost conversions? Read these 12 proven tips to increase your brandstore sales

Quick Tip – If you are still facing trouble with Google Ads, let us lend you a helping hand with our robust performance marketing solutions. To learn more, request your free DEMO now!

Now that you know how Google Ads work, it’s time to set up your ad campaign. Read ahead to learn how to create a successful Google campaign. 

Tips To Create Effective Google Ad Campaigns

Setting up the paid Google campaign is relatively quick and simple. After you land on the Google Ads site and click “Start Now”, it will take you through a series of steps to get the ad up and running. If you’ve curated the ad copy and images beforehand, the procedure will take no longer than ten minutes. 

There are certain steps one needs to take to ensure the ads are optimally set up and easily trackable. Below, we’ve mentioned a few such steps to help you get the most out of the campaign. 

Want to drive high-volume traffic to your brandstore? Read on 

1. Link Google Analytics to Google Ads

google ads

Your website most likely has Google Analytics installed to track traffic, conversions, goals, and other metrics. You need to link it with Google Ads for better results. Linking them makes tracking, analyzing, and reporting between channels and campaigns much easier since you can view them all in one place.  

2. Implement Funnel Strategy 

Funnel optimization is a versatile strategy that will boost the reach of your campaign, attract the audience, and make conversions more profitable. 

The Google Ads funnel strategy uses a series of campaigns to guide prospects through their customer journey. It is created to attract audiences, generate interest and demand, encourage them to actively search for products and services in your niche, and turn them into paying customers. It achieves its goal with targeted content and offers.

3. Set Up Conversion Tracking 

tracking

Conversion tracking informs you whether or not the ads are bringing the desired results. The insight collected from the conversion data can assist you in fine-tuning the campaign to drive more traffic and sales. 

Conversion tracking produces data that facilitates you to make data-driven decisions, identify high-performing keywords, and optimize the campaign. 

Quick Tip – A low converting ad could also be explained by insufficient landing page content. Providing relevant and valuable content on the website can work wonders for your conversion rate. 


4. Leverage Enhanced E-commerce 

Enhanced e-commerce plugin provides the comprehensive data businesses need to make an informed decision. It enables them to analyze which products the customers are viewing, adding to or removing from their baskets, and buying. It facilitates identifying trends or pushing the data collected into Google Display Network for remarketing purposes. 

How Can ANS Commerce Assist You?

Creating and launching a successful Google Ads campaign requires a certain skill set and prior experience, not possessed by everyone. ANS Commerce, India’s #1 full-stack e-commerce enabler provides custom performance marketing services, leaving you free to focus on product development and customer acquisition. Our in-house tech Kartify is built to track all the customer data and logs to make it easy for the business to make informed decisions. Request your free DEMO  today!

 What can you expect from ANS Commerce?

  1. Account Hygiene – We conduct regular brainstorming sessions with the client team and share the preview link before going live with the campaign
  2. Experiments – We regularly experiment with different audience sets and customize the ad content for different customer personas 
  3. Business & Analytics – We offer in-house tools for automating manual tasks to save time and resources 

Given its reach and authority, Google Ads should be an important part of your marketing strategy. Implement the tips and tricks we covered to get started and keep optimizing the campaign for better results.