How To Boost Your E-commerce Business This Holiday Season?

The e-commerce industry in India has changed how business is conducted. A variety of market niches are online to increase the ease of people and reduce the distance between them. Approximately 150 million people now purchase online due to the buying habits shifted by the pandemic. The global e-commerce industry is further anticipated to increase by 21.5% in 2022 to reach US$ 74.8 billion and is projected to reach US$ 350 billion by 2030.

“E-commerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for customers to make purchases on the fly while avoiding the hassle of going to the store.”

–          HIL DAVIS, Co-founder of J. Hilburn

As the holiday season is right around the corner, you are expected to increase yearly sales by up to 40%-50%. But this is also the time to face the competition. There are certain steps that you need to take if you want to stay ahead of your competitors. People living near or far are waiting for the deals to be grabbed and to surprise their family and friends.

Don’t wait! Get Started!

Top Tips To Enhance Your Store For The Holiday Season

Get Prepared for Incoming Traffic

The busiest days for online stores are the holidays. There is always incoming traffic for your products, and nothing could be more detrimental than a site outage at a crucial moment, so make sure your supply is full.

Check up with suppliers early to make sure you’re adequately stocked, especially for potential gift goods. Do not let your customers wait or get disappointed that their must-have gift is out of stock or on backorder.

Also, work on the speed and security of your website. Revenue is directly related to the speed at which your website loads. Your site must be stable and scalable to be able to meet the demands of your visitors. Check the most recent statistics with your e-commerce provider to determine your level of coverage. Review your integrations with external parties. Don’t add anything after testing them to make sure they can manage the load.

Surprise & Delight Customers

The holidays are the ideal time to retarget past visitors and draw in new ones to your website. Create a reason for your traffic. You must first have a solid sales plan to start the holiday season. 

  • Choose gift baskets, ana r exclusive specials and consider the marketing approach to delight your customers. 
  • Increase the number of your sales channels. There are other places to share holiday happiness than your e-commerce shop. Think about additional sales channels.
  • Include BIOPS (buy online, pick up in-store) for consumers who like online shopping but need their purchases the same day, BOPIS is a fantastic solution.
  • Enhance your delivery strategy in order to be ready for the increased traffic.
  • Outsource 3PL as they are quick and also allow you to concentrate on your business-related tasks rather than shipping queries.

Prepare Strategic Holiday Marketing Campaigns

Choose a lovely festive theme and decorate the homepage of your website accordingly. The entire website does not need to be redesigned. With design adjustments, you may improve your website to offer seasonal enchantments and meet the expectations of your visitors. Work on just the primary parts and use your creativity to the fullest. 

You can set up a timer to count down the days or till the end of your holiday campaign. This tactic increases the festive atmosphere by creating a sense of urgency that the holiday is approaching and that customers need to make their purchases as soon as feasible.

Personalization increases your chances of increasing sales. Keep in mind that individuals do not spend time reading impersonal advertisements. Construct your campaign in a way that makes people feel that the offer is just for them.

Increase Customer Assistance & Experience

Consumers today want to be able to get what they require quickly and with as little hassle as possible. That implies that your website must offer solutions that are tailored to their particular demands and a smooth checkout process. 

Is your online shop capable of the task?

Let’s look at some essential ways you may improve your website to offer seasonal enchantment and meet and exceed client expectations:

  • Increase the quality of your retail experience
  • Streamline your merchandise strategy
  • Personalize the shopping experience
  • Help them find the desired products
  • Improve checkout
  • Allow multiple payment options

Create a Flexible Return Policy

According to a poll, 96% of customers will return to businesses that make exchanges and returns as simple as possible. So, make sure that your return policy is clearly visible. People purchase at Amazon because they are familiar with their return procedures. Nobody likes dealing with returns, not consumers and definitely not retailers. 

You can also enhance your cart conversion if you highlight the fact that your shop will accept returns for items purchased during the holiday season. Building trust is key, so make sure your return policy is completely open-book and equitable.

How Can We Help?

ANS Commerce is a full-stack e-commerce enabler that provides high-end solutions and services to help businesses increase their revenue and achieve their goals. We are a team of dedicated professionals skilled in assisting clients from scratch. Whether you are a growing business or are new to digital services, we will guide you, enhance your knowledge, and help you create your own space in the online world.   

  

Prominent Tips to remember while choosing an E-commerce Warehouse

Are you forgetting something important in the hassle and excitement of setting up an e-commerce store? We just wish you are not forgetting the most important aspect i.e. Warehousing, which is the heart of any e-commerce company and can make a huge difference to your bottom line. A good warehouse and inventory management system can let you save a huge sum of money while meeting your customer demands at the same time. Well, we all know that a good warehouse has infinite benefits to your e-commerce business, but the question is ‘How can we select a good e-commerce store’. Well, we are here with the ultimate solution.

“An e-commerce warehouse is a lot more than a place for just storing your goods. It is a place that keeps your goods safe and secured, helping you track their movement.”

Factors every e-commerce merchant must keep in mind while selecting a Warehouse!

1. Location proximity

proximity

There is no benefit of having a warehouse that is distant from your consumers as it will take huge travel costs and time, which will eventually dissatisfy your customers. But on the other end choosing a warehouse close to your customers can reduce your travel costs and time. This way you can make your customers happy. Your first step before selecting a warehouse must be determining your consumer base by pinpointing the regions you are thinking to serve.

Quick Tip: In the process of choosing a warehouse, you must ensure that it has substantial prerequisites for your goods

2. Number of SKUs

Warehouses not only store goods but also serve us with functions like tracking inventory items, estimating adequate storage, and calculating storage charges. Well, these functions are completed by Stock Keeping Units. This is the ultimate solution for companies who deal in a diverse and variety of products as they are able to determine stock levels easily. They don’t have to pay much and are able to turn over their inventory quickly and efficiently. Large companies have plenty of SKUs in their warehouses and that is the main reason for their smooth operations. That’s why you must see the number of SKUs before selecting any warehouse.

Quick tip: If you have large SKUs and slow turnover rates, standalone warehousing will be a cost-effective solution for you.

3. Integration of Advanced technology

technology

With the development of technology, warehouse operations are drastically evolving day by day. It provides a number of benefits such as faster production times, diminished risk of processing errors, better management of inventory, and many more. Well, this makes one thing clear that a warehouse must be integrated with the best and advanced technology to get smoother operations. Enhanced services driven by advanced technology such as pick by vision, drones electronic data interchange, etc. are a must in warehouses these days.

Quick tip: Softwares are less expensive and offer you a better rate of investment than automated solutions.

4. Availability of Workforce

workforce

The physical space of your warehouse is not just a location as it has many more factors inclined to it. One of the prominent factors is the availability of the workforce. Well, the workforce is not just people willing to work but people with proficient skills willing to work at the right price. It’s better to determine your workforce needs beforehand. You can do that by researching the demographics of the area by gathering knowledge on their education level and average incomes. Your work doesn’t end by hiring the right set of the workforce as you need to even understand them well as this will affect your turnover rates, employee retention, and productivity.

Want to know the complete process of order fulfilment? Read on 

5. Flexibility and longevity

It is integral to think long-term and understand the potential of your warehouse. For that, you must analyze the growth of your company in the future. For instance, if you think there is room for expansion in the coming years then your warehouse must be flexible enough to adapt to the change and accommodate the growth. 

6. Return Management

If you are running an e-commerce business you already know that returns are a vital part of this business. It’s very important to manage the returns successfully as it is normal for people to return items that do not meet up their expectations afterward. To execute return management efficiently, your warehouse must have all the functions to handle the return process efficiently once the goods arrive back at the warehouse. The warehouse must refurbish the returned stock properly for a quick turnaround in inwarding, resulting in less blocked inventory. Also, it saves time and cost.

Quick tip: Don’t know how to manage order returns? Leave everything to ANS Commerce as we assist businesses with an efficient return management system that too with JIT Flexibility as per business requirement for fresh and returns inward management. Request your free DEMO now!

How can we assist you?

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Choosing a warehouse is not an easy task as it requires a lot of planning and researching. But we assure you that keeping in mind these factors you will be able to choose the best warehouse for your e-business that will make the best of its potential.