How To Plan The Best Strategy For Social Media Marketing?

Social sites today have changed how society functions; the interaction, the connection, even the behavior of people have changed. With the growing popularity of social platforms like Facebook, Twitter, and LinkedIn, businesses realized that these websites can influence customer behavior and took the opportunity to reach out to them with their products and services.

Many companies became successful with it as it allowed them to contact millions of people and spread the word about their product in a breeze. However, not all businesses achieve that success. Do you know why?

Social media is continuously growing! New platforms are emerging with different features, and the old ones are getting updated in order to keep their visitors engaged. So, no fixed strategy works. It needs to vary depending on which social networks your target audience uses. Before we discuss that, let’s understand what it is and what it can do for your business.

What is Social Media Marketing?

The process of building a community on social media platforms with the target audience to generate traffic to your business is known as Social Media Marketing (SMM). It is an overall method to communicate with existing consumers and reach out to new ones on the platforms where they socially interact.

Businesses use social media marketing to promote their brand, culture, mission, and even tone. There are a variety of methods on social media networks that allow marketers to advertise their products/services, connect with their users, and interact for the purchase.

Importance of Social Media Marketing

With social media playing such a crucial part at the top of the funnel, it is important to generate a fantastic marketing opportunity. And if you’re not making use of this lucrative source, you’re missing out on its great benefits.

Some benefits of Social Media Marketing are-

Increases Brand Visibility

Having a social media presence for your brand can undoubtedly increase your company’s visibility as it allows you to reach the same level where your customers are, and create a community where your users can interact. Social networking is the most stress-free and profitable digital marketing tool that can quickly generate a large following for your company and boost your brand recognition within a limited period of time.

Improves Brand Loyalty

Communicating with customers on a regular basis and creating a bond with them increases customer retention and loyalty that every business requires. When you have social media presence your customer can easily locate you and connect with you, moreover, you can also engage with your customers and keep them happy increasing brand loyalty.

Helps Remain Budget-Friendly

Social media marketing is perhaps the most cost-effective technique as almost all social networking sites provide free registration and account creation. However, if you decide to employ paid social media advertising, start modestly to have a sense of what to expect. Being cost-effective is critical since it helps you to maximize your return on investment and dedicate more money to other marketing and business needs.

Enhances Customer Satisfaction

When customers post comments on your page, they like to receive a customized answer rather than a generic statement. A firm that appreciates its clients and takes the time to craft a personalized statement is naturally regarded as positive. With the use of these platforms, you can give your company a voice that will help you build your brand image.

Boosts Web Traffic

Another advantage of social media is that it aids in the growth of your website’s traffic. If you post your content on social media, users will be more inclined to visit your website. The more high-quality content you share on social media, the more inbound traffic you’ll receive and the higher your conversion chances will be.

How to Create a Social Media Marketing Strategy?

Social Media Marketing Process includes simple steps:

Define goals

It is important to clearly outline what you want to achieve from social media platforms. Whether you want to increase the followers or enhance sales of your company. Determine the purpose of your company’s social media presence in the first place. Without a clear goal in sight, you won’t be able to choose the best course of action.

Prefer using the S.M.A.R.T. goal framework to create your objectives

Specific- For your goal to be more effective, it is important to be specific. The more specific your goals are, the easier it will be to develop a strategy and set standards. If you want to raise brand recognition or gain followers every month, be explicit about how you’ll accomplish it.

Measurable- Specificity is a good start, but quantifying your objectives makes it easier to follow your progress and determine when you’ve arrived at your destination. You may enhance your results by tweaking your method if you are not able to achieve your goal.

Attainable- This is the moment in the process where you should do a serious self-evaluation. Companies might become too ambitious and establish unreasonable, unreachable objectives. Check to see if your aim is feasible given your resources.

Quick Tip – Reflect on whether your goal is something your team can fairly achieve or is certain to fail. Remember that your goal holds the efforts and the confidence of your whole team. If your goal fails, the confidence of your team also fails.

Relevant- Relevant goals are tightly tied with a company’s aims. This is when you must consider the larger picture. Why are you aiming for this particular goal? What influence will it have on your bottom line?

Time-bound- Set your deadlines! You and your team must discuss the time frame and agree on when a target has been met in order to accurately assess success. Discussing when the team should begin and execute can further make your goal more effective and memorable.

Set different goals for each social media platform you are using and keep a track of your progress to check the difference.

Determine audience

A target audience is a set of individuals who are most likely to be interested in your company. They’d have similar demographics and habits.

Remember, assumptions are bad for marketers! So don’t be afraid while researching your target audience. It will allow you to go deeper into the details and produce more relevant posts. Most of the information you need to shape your social media marketing plan is already available. It’s only a matter of knowing where to look.

With the right technologies, marketers can quickly research their target demographic. There’s no need for professional market research or data science expertise.

Choose Platform

We already discussed the increasing periphery of social media and distinct features that the platforms own. You can’t just incorporate every social media network in your approach because there are hundreds of them. It’s critical to perform some research before deciding on the best platforms for your marketing plan. Approach the ones that are most relevant for your brand and help you reach a large audience.  

You also need to understand that a distinct collection of users interact in distinct ways on different platforms. So, you cannot post the same material across all platforms as your audience won’t like it.

Here are some pointers on how to pick the best social media platform:

Facebook- Facebook has almost 2.7 billion users that love to develop relationships and stay in touch with old friends. As a result, Facebook is an excellent medium for increasing client loyalty but for attracting a new audience it has an enormous user base, and you might need to go for ads to make your posts reach a large number of people.

Consider your company goals when you evaluate Facebook as a possible platform.

Learn Facebook Ad Targeting Tips to Drive Conversions for Your Business.

Twitter- Twitter is a wonderful tool for increasing brand recognition. A hashtag is a tool used by Twitter to arrange conversations around a word or phrase. You may discover what others are talking about by Googling hashtags and tailoring your tweets to join in on the topic.

Many companies mix Twitter with offline interaction, such as events, because Twitter is frequently used to offer real-time information to an audience.

LinkedIn- LinkedIn has the distinction of being the most popular platform among citizens between the ages of 30 and 49. LinkedIn is also distinct in that it has a specific emphasis on educated users. LinkedIn is used to look for employment and network professionally. As a result, the platform is beneficial for generating B2B leads, general networking, and personnel recruitment.

LinkedIn serves as a hub for in-depth, industry-specific material that is more niche than what you’ll find on Facebook or Twitter.

Pinterest- Pinterest is a social media platform for “scrapbooking,” or preserving material by “pinning” photographs or videos to a virtual bulletin board. The Pinterest demographic is dominated by women. Recipes, styling suggestions, breathtaking images, and DIY projects are among the most popular pins. You’ll need good images to captivate consumers on Pinterest because it’s a visual site. Strong retail sales have been connected to successful company usage of Pinterest.

Instagram- Instagram is one of the most popular social media networks, especially among millennials and Gen Z. Instagram, like Pinterest, depends on photographs or videos to generate interaction. As a result, this platform is ideal for enterprises that are visual in nature, such as art, cuisine, retail, and beauty. There is less noise than on Facebook because it is a growing platform. As your reach is broader, the platform is excellent for generating leads.

Learn a few tried & tested Learn a few tried & tested ways to grow your Instagram audience and 4 Ways to Enhance Your Brand’s Reach.

Create Content

It is no surprise that we are already aware of the importance of content. Content is the core of any social media marketing plan. Based on your goals, audience, and brand identity, you should have a very clear sense of what to post at which stage.

Here are some suggestions and ideas to get you started-

Conduct keyword research- While keyword research and analysis are essential for advertising success, doing keyword research on social media may substantially boost your exposure.

Post in the form of Stories- Stories aren’t going away anytime soon. Story-style content is both participatory and can’t-miss. An appealing story can help your brand’s account “jump the line” and stay in the mind of your followers.

Engage with conversation- Ask questions, give answers! Drop the statements that can initiate conversation. Show more of your human side as people love interacting rather than getting instructions.  

Quick Tip – You can conduct a competitive analysis to check what your competitors are up to.

Advertise Posts

It’s difficult to get your work seen on the internet, especially on social media, where nearly half of all information is shared with no one.

Post your content on the right platform at the right time to reach your target audience. Customers are not available on all platforms at all times. You need to check the density of the visitors on the specific platform and post the content during that same time so that it reaches maximum viewers.

Moreover, follow the 80/20 rule to get the most out of your social media: “spend 20% of your effort developing content and the balance (80%) advertising it.”

Measure Progress

Your social media marketing plan is crucial to your overall marketing strategy. It’s difficult to get everything properly the first time.

As you begin to implement your plan and track results, you may discover that some of your approaches aren’t as effective as you had hoped. Keep a track of your performance and compare it to entail your top-performing material.

Adjust your Approach

By this point, you should have a clear vision of your social media approach. However, you must be able to change your plan as the year progresses. There’s no doubt that a lot of social media is a learning process. Real-time monitoring can help you to make incremental adjustments to your social media marketing plan.

ANS Commerce Enabled Services

We are a team of experts that have years of experience in a variety of industries and brands with varied sizes and complexity. We are well aware of the kind of assistance you require when landing on social media platforms. Whether it is to increase brand visibility, ROAS, or retarget users based on their interests. We take care of every platform from start till the end and influence customer behavior to make impulse purchases.

Our services include Performance Marketing, Marketplace Management, Warehouse & Fulfillment, and e-commerce advice to help you get relieved of your marketing stress. We handle everything social media marketing- tools and target. So, get a DEMO and improve your internet presence now!

Facebook Ad Targeting Tips to Drive Conversions for Your Business

More than a billion people log onto Facebook every day, making it an excellent and cost-effective tool for marketing your offerings to a huge audience. The platform’s advanced targeting system helps businesses cut through the noise and find their ideal customers. 

An effective Facebook ad targeting strategy increases conversions while lowering the cost per conversion, the ultimate measure of an ad’s value. 

Email marketing is another powerful tool to reach target audiences. Read this article to understand how you can optimize your order confirmation email for driving sales

Facebook Ad Campaign Goals

A powerful message helps in creating a strong connection with your audience and demonstrates how your product/service can solve their problems and make their life more comfortable. 

For instance, if you are creating an ad campaign to market sports shoes, you should mention  –

  1. How comfortable they are
  2. How they can help buyers in achieving their fitness goals

The social media giant offers brands an opportunity to test a wide variety of targeting features to find the most effective and pocket-friendly way to reach customers and drive sales. 

The targeting options are broadly classified into two categories:

Cold Traffic 

People who are not aware of your business or product and have never visited your website are known as cold traffic. 

Facebook enables you to target audience based on the following criteria:

  • Interests and Brands 

Age, events, businesses that the users follow (for instance, target users who follow businesses similar to yours)

  • Life Events and Profile Status 

Event management companies can target people who recently got engaged or have children 

  • Age and Gender 

Brands dealing in women clothing or makeup should target female Facebook users

  • Location 

Businesses can target a whole nation or just their locality

  • Lookalike Audiences 

You can request Facebook to display the ads to users who are similar to the audience set you have provided. 

Retargeted Traffic 

Users who visited your website or somehow came in contact with your brand are called retargeted traffic. It includes – 

  • Website visitors 

people who visited specific pages of your website, product, or checkout page

  • Engagement 

Users who engaged with the brand’s organic posts or ads

  • Custom List 

Businesses can upload a custom list on Facebook like a list of people who signed up for their newsletter

  • Facebook video viewers

Users who viewed the brand’s video posts 

  • Facebook page likes

Users who liked the business’s Facebook page

Businesses can display such users ads to remind them of the products they have visited or left in their carts. 

Now that you understand a bit about Facebook ads, let’s dive into high-converting Facebook ad targeting strategies that can propel your business to the top. 

4 High-converting Facebook Ad Targeting Strategies 

Target your competitor’s customers

Facebook Audience Insights offers a treasure trove of valuable information that can help businesses understand their audience. They can leverage this data to learn how to target potential customers. 

Brands can also use Facebook insights to find and target their competitor’s customers. Just go to the Create Audience tab and type the name of your competitor’s Facebook Pages in the interest box. Check out the demographics information to see if you can gain any more insights that will assist you in reaching your target audience. Now, create new audiences based on this data and save it for the future.

Quick Tips – You can further target this audience to make sure you get the best fit for your specific business and campaign goal. If you find this to be too technical, reach out to us. We offer performance marketing services and take care of all your promotional needs. Request your free DEMO today!

Leverage life event targeting 

Some businesses and campaigns are designed to sell products/services to people experiencing certain life events. For example, wedding photographers will target recently engaged couples or their family members. Packers and movers want to reach people who have just purchased a new house or are moving to a new city. 

Facebook has every conceivable life event targeting option since users tend to post these on their timelines. 

The life events parameters are unique, brands can choose to target people at specific intervals of time. For instance, a jewelry brand that wants to reach people celebrating their 1st wedding anniversary can target audience members who were newlyweds 1 year ago. 

Expand to lookalike audiences

Facebook’s Lookalike Audiences enable businesses to create target lists of potential customers who share similar interests with their existing customers. 

If the Facebook insights inform you that your existing customers are new dog-parents who live in Delhi NCR, you should target other dog-parents in the same location.

The platform’s tools are quite sophisticated in their audience matching. Brands don’t even have to know what data points they have to match, Facebook will figure it out for them. 

Quick Tip – Lookalike audience is an excellent way to target and reach new customers. The trick is to choose the right source, the two key criteria are – audience size and quality. 

Get super granular with layered targeting 

The best thing about advertising on Facebook is that it enables businesses to layer targeting options, gradually making their audience more and more specific. 

Brands can use combinations of behaviors, demographics, and locations for a more targeted approach. Suppose, a moving company is offering a flat 20% discount to senior citizens. It can target people who recently purchased a house, layered with an age range of 60 years or older and their service area location. 

This Facebook targeting strategy is best suited for promotions designed to target a specific audience or niche. Coupled with a strong landing page, this strategy can provide you with excellent results. 

Facebook advertising is inexpensive and offers a more focused targeting strategy. If executed correctly. It can provide a huge ROI by pulling users from the conversion funnel. 

Now that you know how to effectively target audiences on Facebook the next obvious step is to target them through Google ads. Read this article to learn how to create a successful Google Ad campaign. 

Why ANS Commerce?

When planning your Facebook ad targeting strategy, don’t just pick one of the above-mentioned tips. Implement each of them and see how they might fit into your target market segments. If you feel overwhelmed with all this information, get in touch with us. At ANS Commerce, we take care of everything e-commerce leaving you free to focus on your core business operations. We offer custom performance marketing services, our in-house platform LimeReach is designed to track customer data and enables businesses to make data-backed decisions. 

Still, confused? Request your free DEMO today!

Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model

platform

The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

product prices

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media

media

Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources. 

Brilliant Ideas to Pump Up your Business with Visual Marketing!

Did you know, the human mind perceives images way faster than text? Well, enough of our textbook definition, let’s talk realistically about it! 

People these days have become more conscious about the products they see online. No sooner have they come across a product visual than they made the purchase. This is the magic of Virtual Marketing. Well, It’s high time you make use of Visual marketing to its full potential. Let’s get started!

“From complementing the boring text to narrating a story, Visual Marketing is all you need to boost your sales.”

complementing

Here are some tips to use Visual marketing efficiently, leveraging great results, and making the best use of your content in innovative ways! 

1. Employ GIFs and other creative visuals into the branded content

To create fun and humor into your content, GIFs are considered to be one of the best options. Every marketer has a goal to be one step ahead of the competitors and GIFs are making that happen as they catch the attention of people quickly. Be it blogs, emails, or landing pages, social media channels, they work like magic to grab your customer’s attention.

2. Take on User Generated Content

These days authenticity and engagement are the priority for every brand. To meet these objectives, brands should indulge in User Generated Content. UGC, as the name suggests, is the content curated by the customers, employees, etc. via photos, videos, audios on online and social media platforms. For instance, if your customer is happy with your brand, they won’t mind advocating your business on their social media channels with pictures, videos, telling people how good your offerings are. 

Also, for a direct-to-consumer brand – that deals directly with the customers without the intermediary distribution channels – UGC turns out to be the best strategy. Include both the branded and user-generated content in the ratio of 8:2 respectively and experience the results yourself.

3. Go live frequently on social media channels

media

If you have an e-commerce business, this is one of the best social media features you can employ in your brand strategy. From showcasing collections, to live demonstrations, you can make the most out of Live features. And the best part is, it is less populated and an incredibly low effort way to interact with your customers!

4. Use a visual call to action

“A call to action button acts as a virtual handshake, inviting people to your website.“

A visual call to action is gaining more significance these days. Generally, marketers use CTA in content where they insert the link of the product page. But you can use a graphic/ creative/ image to draw attention immediately. 

For instance, a customer sees a complete video on your website, giving you an impression that they liked the video. Now it’s your responsibility to make a call-to-action and ask them further with a visual, inserting the link of the website you want them to visit.

5. Incorporate Memes into your strategy

strategy

What is the latest trend of a meme going on these days? There would be hardly anyone who could not answer this question. Memes have become a part of our daily lives! Well, we can even use them in marketing. The amalgamation of laughter and entertainment builds an emotional connection between the brand and its customers. If your audience can’t relate to your meme, it’s of no use! Choosing memes for attracting customers could be an incredible decision for your brand if done right. 

Quick tip: You can also incorporate topical advertising in your strategy as customer engagement is at the peak when they are entertained. Topical memes are based on trending issues, letting your customers connect with you better.

6. Build a connection with your customers using visuals

visuals

To maintain your customer base, it is very important to get personal with them especially for brands where there is no physical interaction. Images or pictures have the highest audience engagement than any other type of media content. If your social media strategy has a lot of pictures related to brand promotion, chances are that even by those efforts customers do not feel a connection with you. Well, to create that sense of connectivity you can upload candid pictures or videos of your staff, warehouse, office, etc.

How can we help you?

Using visual content marketing is easy. But it’s a hard task to create visuals. Well, no worries we are here for you. From customizing ad content with our performance marketing solution to helping you create a brandstore with Kartify – our brand store tech, we have everything to help you with. Request your free DEMO now!

Visual marketing can pump up your communication level while boosting web traffic. These were some of the brilliant ideas of Visual marketing that will help to grow your online brand. So what are you waiting for? Start incorporating visual marketing strategy today and see the results yourself.