Facebook Ads For E-commerce: 10 High Growth Strategies With Examples & Pro Tips

Did you know that Facebook and Instagram collectively have over 4 billion users worldwide? Yes, you read that right! To put this staggering number into perspective – the population of India and China when combined is around 3 billion! These social media giants have grown to such mammoth proportions that it’s impossible to imagine a world without them today. 

Facebook, particularly, has become a melting pot for E-commerce activities in recent times. Businesses of all sizes and verticals are vying for the attention of Facebook users and trying to convert them into customers.

But what differentiates the successful ones from the rest? Simple – effective utilization of Facebook Ads. These successful E-commerce businesses have adopted several innovative strategies that have helped them drive huge traffic to their online store. In this post, we will take a look at 10 such high-growth strategies and how to adopt them in your business.

Strategy #1: Use Custom And Lookalike Audiences To Acquire New Customers

Both Custom Audience and Lookalike Audience are Facebook features that allow you to target users with similar characteristics as your existing customers and followers. The difference between the two is that while Custom Audience is created based on people who already have a relationship with your E-commerce business, Lookalike Audience is created based on people who don’t know about your brand, but share characteristics with your ideal customers. 

Both these techniques are great to improve conversion as the users targeted using these techniques have a high propensity to purchase from your brand. 

How To Create A Lookalike Audience

  1. As a first step, go to Audiences, a module of Meta Ads Manager.
Facebook Audience screenshot

  1. Click on Create a Lookalike Audience
How to create lookalike audience on Facebook

 

  1. Choose your source.
  2. Choose the country/countries for your lookalike audience.
  3. Choose the desired audience size.
  4. Select Create Audience to start using your first set of lookalike audiences.

Best Practices To Follow While Creating And Using Lookalike Audience

  • When selecting your source audience, ensure that there is no audience overlap. This way, the same people will not end up seeing the same ad multiple times, resulting in a poor experience. 
  • Always pick high-quality sources for your lookalike audiences. For instance, you may be tempted to put every user who is on your email subscriber list. But this might not translate into sales as most of these people would not have even opened your email. Instead, using the list of people who took action (opened an email or clicked CTA) will give you better results.
  • It is recommended to have at least 1000 people in your Source Audience

Strategy #2: Use Meta Advantage + Catalog Ads (Formerly Known As Dynamic Product Ads)

For consumers, this ad format might look similar to other types of ads on Facebook. The actual difference lies in its creation. Instead of creating an ad for every single individual product, you create a template that will automatically populate images and product details. The products displayed will be based on users’ past actions. These ads use Facebook Pixel (will learn more about this in later sections) to track user activity and display corresponding products in the ad. 

Here’s what a Meta Advantage + Catalog ad looks like – 

Meta advantage + catalog ads

How To Set Up Meta Advantage + Catalog Ads

  1. Go to Ads Manager.
  1. Click on ‘+ Create’.
How to set up Meta advantage + catalog ads

  1. Pick your campaign objective.
adding campaign objective on facebook ads

  1. Depending on your campaign objective, you can select a catalog at the campaign or ad level. (Note: The catalog must be created separately in Facebook Commerce Manager. Check out the steps here)
  2. Fill out the remaining details such as budget and target audience.
  3. Publish the ad.

Best Practices To Follow While Creating And Managing Meta Advantage + Catalog Ads

  • Always double-check for errors in your Pixel and catalog. If either of them is incorrectly set up, it may prevent the products from being displayed.
  • Constantly update your catalog so that the ads do not display products that are out of stock.
  • Ensure that every product in your created catalog has a high-quality non-pixelated image so that users are not subjected to a poor experience. Here is our guide on E-commerce product photography that can help you get started with amazing images. 

Strategy #3: Run General Retargeting Campaigns For Users Who Visited Your Website

Retargeting campaigns enable you to reconnect with users who had previously interacted with your brand either on Facebook or some other website. For example, it could be someone who clicked on an ad on Instagram or followed your Facebook page. They are warm prospects and have a higher intent to purchase from you. Retargeting them via Facebook campaigns can easily convert them into your customers. 

Best Practices To Follow While Running Retargeting Campaigns

  • Add a discount or special offer in your retargeting campaign to sweeten the deal and reignite their interest in your brand.
  • Keep an eye on the ad frequency. Do not send too many Retargeting Ads in a short span as it will have a negative rather than positive effect. Here are more tips on targeting your customers on Facebook
  • Be creative with your Retargeting Campaigns. Try adding photos taken by shoppers or influencers using your product, videos demonstrating how a specific product works, etc. These are social proofs that can convince the users to take the final step in their purchase journey.

Strategy #4: Attract Competitors’ Customers Through Intent-based Targeting

Intent-based Targeting is the approach of finding out the specific intentions and interests of your target audience and creating relevant and personalized ads for them. A great way to implement this strategy is by gaining insights into your competitors’ customer base such as demographics and preferences. Facebook Audience Insights tool helps with this. It offers detailed insights about your competitors’ customers, using which you can create buyer personas and build Facebook Ad Campaigns for them. 

Best Practices To Follow While Attracting Competitors’ Customers

  • Follow your competitors’ Facebook pages and engage with their content. You will start seeing their ads on your feed. Click the three dots in the upper-right corner of the ad and select ‘Why Am I Seeing This Ad?’ This will give you reasons why you are seeing the ad. In this, you can spot demographic targeting details like age, language, and location. 
  • Create a lookalike audience based on your competitors’ customer base. This will enable you to connect with new people who are likely to be interested in your products.
  • In your ads, highlight the unique value proposition of your products and how they address the specific pain points of your competitors’ customers. 

Strategy #5: Upsell To Your Existing Customers

Upselling is all about encouraging your existing customers to consider an upgraded version of a  product for better profitability. For example, encouraging a customer to purchase an iPhone 14 when they own an iPhone 7. 

Facebook Ads are one of the best ways to target such users thanks to their personalization capabilities. You can run automated Facebook upselling campaigns for customers based on their past interactions. You can leverage the data you have on their preferences, purchase history, or browsing behavior to create more tailored and relevant upselling offerings. 

Best Practices To Follow While Upselling To Your Existing Customers

  • Ensure that your upgrade is relevant to the customer’s present needs. Try to understand their wants before making a recommendation. 
  • Do not try to upsell a product that is above and beyond their budget as it can lead to a lost sale. Always offer a small upgrade. Your customers are not going to pay 2X even if you offer a much bigger feature set.
  • Do not offer too many upsell options as you will end up scaring your buyer from the upsell and the original sale.

Strategy #6: Target Cart Abandonment With Facebook Ads

Cart abandonment has been a plaguing issue for E-commerce businesses for several years now. According to a study by Baymard Institute, the average cart abandonment rate hovers around 70% even today. The most effective way to counter cart abandonment is by using Facebook ads. All you need to do is leverage different features of Facebook that help in retargeting users. 

For instance, you can create Custom Audience based on users who have abandoned their carts. Use it to create tailored ads that address the specific needs and motivations of the target audience. 

You can also employ Dynamic Ads to showcase the exact products that users abandoned. Along with it, add relevant information such as prices and descriptions so that it will reignite interest and encourage users to return to their cart and complete the purchase.

Best Practices To Follow While Creating And Managing Cart Abandonment Ads

  • Incorporate social proof and user-generated content into your ads to instill trust and credibility, increasing the chances of conversion.
  • Craft compelling ad copy and visuals that remind users of the items they left behind, addressing any concerns or hesitations they may have had during their initial visit.
  • Test different timing settings to find the optimal amount of time that you need to give between cart abandonment and displaying an ad. Also, find an optimal frequency for showing the ad without frustrating the end users. Displaying an ad 17-20 times within a month is ideal.

Must Read: 17 Best Abandoned Cart Email Examples With Key Takeaways (+Free Templates)

Strategy #7: Install The Conversion Tracking Pixel

If you are using Facebook Ads to market your online store, it is strongly recommended that you install the conversion tracking pixel. Pixel is a data-gathering tool that tracks ad performance, helps in optimizing them, and enables remarketing to visitors who have taken some action on your website. It is simply a piece of code that needs to be placed on your E-commerce store. 

For example, a user spots one of your product’s Facebook ads on their news feed and clicks on it to visit the product page. However, they do not take any action and leave the website. The next time they visit Facebook, they will be greeted with a tailored advertisement for the same product reminding them about their unfinished shopping journey. This is the Facebook Pixel at play!

How To Install The Facebook Pixel?

One prerequisite before you install Facebook Pixel is to have a website. Once you have created it, follow the below steps – 

How to install Facebook pixel

  • Click Connect.
  • Enter a name for your pixel and click Create pixel. This will create a new ID that you can view in Events Manager. 
steps to add pixel on Facebook ads

  • Enter your website URL to check for easy partner integration setup options and click Check.
  • If a partner integration is available to you, you’ll see it on the screen. Click Next and follow the onscreen instructions to set up your pixel and events through your partner’s website.
  • If you do not have a partner integration, you’ll have the option to set up the Conversions API yourself using the personalized instructions or send the instructions to a developer. 

Strategy #8: Utilize Facebook Multi-Product Ads

Facebook’s Multi-product Ads help you showcase multiple products within a single ad unit. Each product can have its own image and description. The goal of these ads is to drive traffic to your website and improve your conversion rates. For example, if you own an online fashion store, you can display the 3 top-selling shirts in this ad. Interestingly, many businesses use this ad format not only to display multiple products but also to tell a story or provide more details about a product through images from different angles. Here is an example of a Multi-product Ad – 

Facebook multi product ad examples

Best Practices While Creating Facebook Multi-product Ads

  • Always place your most important or attractive image in the first and second positions. Because in the desktop version of the ad, only the first two images will be displayed initially while in the mobile version, only the first image will be shown.
  • Ensure that your ad looks great as a whole and not just individually. Try using similar or complementary colors across all the images. 
  • Combine Multi-product Ads with custom audiences to reap its complete benefits. With this union, you can easily retarget people who didn’t make a purchase with similar products.

Must Read: 11 Ready-to-Use Facebook Ads Templates to Boost E-commerce Sales

Strategy #9: Use Facebook Video Ads

People love videos, particularly Facebook users. These stats prove this – 

  • Over 1.25 billion users viewed videos on Facebook Watch, Facebook’s in-house video streaming service. 
  • Facebook users gaze 5 times longer at video than at static content.
  • Over 140 billion Reels get played across Facebook and Instagram every day.

For marketers and advertisers, this could mean only one thing – use this trend (love for videos) to attract visitors to your E-commerce website. And the best way to do it is via Facebook Video Ads. 

Facebook Video Ads are ad placements that enable you to promote your brand or products via engaging videos. They provide a great opportunity to convey your brand’s message in a more engaging way. With the help of appealing visuals, audio, and various storytelling elements, you can create compelling narratives that can attract your potential customers. 

Based on their placement, there are different types of Facebook Video Ads – 

  • In-feed Video Ads appear when a user scrolls down their news feed.
Facebook Video ad example

  • In-stream Video Ads are mobile-only ads that appear in the middle of another video after 60 seconds of main video content. 
  • Marketplace Video Ads appear when a user is browsing through Facebook Marketplace.
Marketplace Facebook Ads

  • Stories Video Ads appear in the Facebook stories section as full-screen, vertical content. 
  • Watch Feed Video Ads appear on Facebook Watch Feed among other organic videos.
Watch Feed Video Ads on Facebook

 

Best Practices While Creating Facebook Video Ads

  • Always create Video Ads that work without sound. Oftentimes, people listen to videos in areas where they cannot switch on sound. 
  • Prefer creating vertical videos that are suitable for mobiles. Most modern users use their smartphones to view Facebook.
  • Make your videos short (less than 15 seconds) so that users will always watch till the end. 
  • Put your most compelling part of the message at the very beginning of the video to grab the attention of the users. 
  • Follow the design guidelines proposed by Facebook while creating Video ds. 

Strategy#10: Use Facebook Automated Rule

Facebook’s automated rules can automatically check your Ad Campaigns on a preset schedule. It can either send notifications or make changes to the campaigns according to the action set by you in the rule. For every rule, you select the criteria that trigger the rule, the action that the rule takes on the ad, and the Ad Campaign to which the rule has to be applied. A rule can be based on an ad, an adset, or at the campaign level, but not a combination of different levels. You just have to create a separate rule if you want to target a different level.

Some of the things you can do using an automated rule are – 

  • Pause a low-performing ad when it hits a specific metric
  • Increase your ad budget when you garner a certain number of clicks.
  • Increase your bid if your total daily spend is below a certain amount
  • Increase your budget based on return on ad spend (ROAS)
  • Turn off a specific campaign on a particular day of the week.

How To Create A Facebook Automated Rule

  1. Go to Ads Manager.
  2. Select the box next to an Ad Campaign or the ad to which you would like to apply the rule.
  3. Select Create a new rule from the Rules dropdown.
How to create Facebook automated rule

  1. Pick a rule type according to your need and click Next.
  2. In case you picked a Custom rule, enter the Rule name, the campaign to which the rule needs to be applied, conditions, action, and other parameters such as time range and schedule. You can adjust the Time range and Schedule.
Adding custom rule on Facebook ads

  1. Confirm the type of Notification you want to receive and add Subscribers to your rule so that they can receive notifications. 
  2. Select Create.

More Facebook Ad Tips You Should Know

Besides the above 10 tips, here are a few more essential tips you can follow to master the art of Facebook Advertising – 

  • Facebook constantly comes up with new ways to showcase ads. So keep a watch on new tools and features that get introduced in the Ads Manager. More importantly, make sure to take advantage of it straight away.
  • Always set budget caps in your campaigns. It will protect you from unwanted ad spend. Also, it will help you in scaling your ads without impacting profits.
  • You do not need huge budgets for running a successful Facebook ad. It is more important to optimize the campaign and maximize the output of the existing one.
  • Always have a clear goal for your Facebook campaign. It could be increasing brand awareness, selling a product, or even creating an account. More importantly, there must be a simple call to action, encouraging users to take action toward this goal. 
  • Try including numbers in your ads. If you are showcasing a product, highlight how much it costs. If you are offering a discount, highlight how much the discount percentage is. Here are some examples of best Facebook Ad Campaigns to get you started. 

How To Track Your Facebook Ad Funnel and Identify Problems?

Your Facebook Ad Funnel can be riddled with challenges and your ad campaigns can often run into performance issues. The key question is how do you identify problems and how do you know it’s time to refresh your E-commerce Facebook Ads? Thankfully there are a few techniques and tools you can use for this. Here are they – 

Charts in Ad Manager: Once you click on View Charts against a campaign in Facebook Ads Manager, you will be able to view some basic information about your campaign such as CPM, Viewing Frequency, Reach, etc. all of which can help identify delivery and cost issues. 

Charts in Ads Manager

Reports in Ad Manager: This feature gives you a more in-depth analysis of cost and performance metrics. To access reports, click on the Reports button in the upper-right corner of the Ads Manager screen. Upon clicking Custom Report and changing the view to Trend, you can easily identify ad fatigue. For instance, you can spot issues in the form of reducing clicks/conversions. 

Reports in Ads Manager

Ads Manager Rules: These are nothing but the automated rules which we discussed previously. All you need to do is set cost or performance thresholds, which will give you automatic notifications when the Ad Campaigns reach those points. 

How To Choose The Right Budget For Facebook Ads?

A simple thumb rule when it comes to Facebook Ads is – start small. Avoid spending too much on your initial campaigns. Create small-scale campaigns and collect data on how your ads are performing. Focus primarily on metrics like Cost Per Click, Cost Per Mille, Cost Per Action, etc. for every ad. Use this data as your guide to determining the ideal budget for your future Facebook ads. An ideal starting point would be ₹300-400 per day. See how your results are faring for 2-3 weeks given the overall context of your ad campaign.  From there, you can scale your ad budget. 

And you must also consider your goals while determining the budget. Based on that you can develop a strategy of how you want to distribute your ad budget over campaigns or Ad Sets. For example, if your goal is a higher ROAS (Return On Ad Spend), then you must distribute more of your ad budget to those ads that will drive conversions. 

About ANS Commerce

ANS Commerce is India’s leading E-commerce service provider that empowers businesses of all sizes to streamline their operations including their marketing efforts. ANS Commerce offers end-to-end solutions, from performance marketing to warehouse management. 

Our expertise in performance marketing can help you build targeted and engaging campaigns across Facebook to drive brand awareness, improve conversions, and maximize ROI. 

With ANS Commerce as your trusted partner, you can unlock the full potential of your online store and achieve sustainable growth in today’s competitive landscape. To know more about ANS Commerce, book a demo now.

11 Facebook Ads Templates to Boost E-commerce Sales

In today’s digital landscape, social media goes beyond connecting users. It acts as a dynamic platform where brands can interact with their target market, building meaningful connections and boosting sales. Facebook dominates social media as one of the most crucial mediums for advertising due to its large user base covering a wide demographic. 

Facebook advertisements have increased sales for several brands by promoting new products and special offers. However, creating an advertisement from scratch takes time as it requires careful consideration of many different elements. In such situations, choosing the best Facebook ad templates can be a true gem. Using Facebook Ad Templates makes it easier to design a campaign with greater coherence.

This blog will guide you through the best practices for setting up profitable Facebook Advertisements for E-commerce. 

Let’s dive in.

Understanding Facebook Ad Formats

Understanding the key benefits of each format and how to adapt it to target audiences can greatly improve ad performance and engagement on the platform. Here are some of the best Facebook ad formats that you can use:

Single Image Ad Format

Facebook single image ad format

Single-image ads are a particularly powerful advertising format for driving traffic to your websites. They can display a particular product or draw attention to its essential qualities. Single-image ads work well when you have a visually appealing image that can grab attention and effectively communicate your message. There are three image ad types: desktop feed, mobile feed, and right-column feed. The resolution and aspect ratios of these image formats are different. 

Recommended Ad Specs for Desktop Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1.91:1 to 1:1 
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Link description: 30 characters

Recommended Ad Specs for Mobile Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1.91:1 to 1:1 
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters
  • Aspect Ratio Tolerance : 3%
  • Min Width and Height: 600px by 600px
  • Max File Size: 30 MB

Recommended Ad Specs for Right Column Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 
  • Headline: 40 characters
  • Min Width and Height: 254 px by 133 px
  • Max File Size: 30 MB

Note: Avoid adding text to images due to the small image size.

Single-Image Ads are appropriate for a variety of marketing goals, like promoting brand recognition, promoting certain deals, or highlighting new arrivals. This ad format is especially helpful for products like apparel, accessories, or electronics that can be adequately represented by a single image.

Carousel Ad Format

Facebook carousel Ad example

The Carousel Ad Format combines up to 10 images or videos into a single ad. This format gives you more room to present your products and tell a story. Carousel Advertisements are suitable to present a collection or series, a product catalog, or a sequential brand story. This ad format is effective for fashion brands, home decor, travel destinations, and any product line with multiple options.

Recommended Ad Specs for Carousel Image and Video 

  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 
  • Headline: Up to 32 characters
  • Primary Text Up to 125 characters
  • Link Description: Up to 18 characters
  • Min 2 and Max 10 number of cards
  • Landing Page URL is Required

Image Specs 

  • File Type: jpg or png
  • Max File Size: 30 MB

Video Specs

  • File type: MP4, MOV or GIF
  • Max File Size: 4GB
  • Video duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

You can also add a CTA button to each card with a link.

Video Ad Format

Facebook video ad example

A single video is used in this type of Facebook Ad to market your brand or its products. In a short period, video ads are the best option to convey your message to your audience. It can be in the form of short videos or GIFs. As they may effectively tell compelling stories, demonstrate things in use, or trigger emotions, videos for advertisements have a higher potential for engagement. 

This format is appropriate for various marketing goals, including promoting brand awareness, highlighting product characteristics, publishing client testimonials, or increasing conversion rates. Video ads are effective in domains like beauty, fitness, food, and technology, where visual narrative and demonstration play a crucial role.

Recommended Ad Specs for Video 

  • File type: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters
  • Min Width and Height: 120px by 120px
  • Max File Size: 4GB
  • Video Duration: 1 second to 241 minutes

Collection Ad Format

Facebook collection ad example

A grid of product photos is combined with an eye-catching cover image or video in Collection Ads. Users who tap the advertisement are led to a fully immersive experience right away where they can browse a variety of products. Collection Advertising is especially useful for promoting a product catalog, promoting sales for particular collections or product categories, or promoting product discovery. Collection Ads work for lifestyle products, home decor, fashion brands, and any E-commerce company with a broad selection of products.

Collection Ads include a cover image or video in addition to three separate product photos that are all the same size. Your videos and images can be up to 4 GB and 3 MB, respectively, with a resolution of 1080 by 1080 and a 1:1 picture ratio.

Recommended Ad Specs for Collection 

  • Image File type: .jpg or .png
  • Video File Type: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 
  • Image Max File Size: 30 MB
  • Video Max File Size: 4GB
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL is required

Slideshow Ad Format

Facebook slideshow ad example

Slideshow Ads are an engaging ad format that shows off several photos or videos in a seamless sequence. This ad format is similar to Video Ads. The only distinction is that the Slideshow Ad consists of 2–15 images and play-like videos. This ad provides a chance to develop aesthetically engaging storylines, emphasize product features, or visually communicate a message. Slideshow Ads are helpful when video assets are not easily accessible.

Recommended Ad Specs for Slideshow

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 16:9 or 1:1
  • Text Overlay: Up to 30 characters
  • No. of images: 2-15

Story Ad Format

Alt text: Facebook story ad example

Facebook Story Ads are similar to Instagram Stories. These ads are often full-screen vertical visuals—either photos or videos. Story Ads help businesses communicate and engage with their audience. 

Users can only view your stories for a short period as their visibility expires after 24 hours. Compared to other ad formats, these ads provide a more engaging, user-friendly experience. 

Recommended Ad Specs for Stories

For Facebook Image Stories

  • File Type: jpg or png
  • Image Ratio: 9:16
  • Resolution: At least 1080 x 1080 px
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Max file size: 30 MB
  • Min Width: 500px
  • Aspect Ratio Tolerance: 1%

For Facebook Video Stories

  • File Type: MP4,MOV or GIF
  • Image Ratio: 9:16
  • Resolution: At least 1080 x 1080 px
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Max file size: 4 GB
  • Min Width: 500px
  • Aspect Ratio Tolerance: 1%
  • Video Duration: 1 second to 2 minutes

Anatomy of a Good Facebook Ad

There are no hard-and-fast rules for creating a Facebook advertisement that performs effectively. However, there are 5 crucial elements that hold the potential to generate a strong return on ad spend (ROAS). 

Perfect Facebook ad breakdown

Primary Text: Primary text also known as post text. It appears right above your images or videos in the ad. You can use up to 125 characters in your primary text.  

Quick Tips

  • Create clear and concise primary text to grab your user’s attention. 
  • Focus on highlighting your product’s unique selling points.
  •  Include expressions or words that convey a sense of urgency. 
  • Add links to your website or landing page to your primary text to improve web traffic. 

Creative: Creatives on the ad are the icing on the cake. It includes images or videos that pique the interest of your users. Using video creatives is a great way to increase engagement and CTR. When adding videos, you should think about their length, quality, and compatibility with your advertising goals.

Quick Tips 

  • Use eye-catching high-quality creatives. 
  • Choose images that appeal to your targeted audience that fits in with your brand identity. 
  • You can use a minimum image size of 1080×1080 pixels.
  • Use mobile-friendly creatives.
  • Try out a few creative variations to figure out which works best for your audience.
  • Make sure the videos and images load quickly and are optimized for mobile viewing.

Headline:  A headline is a brief description of what you’re delivering. A headline must be simple and attention-grabbing as compared to your primary text. Outstanding headlines incorporate creativity, need, and CTAs into a single line of text. Thus, the purpose of headlines is to attract users’ attention and compel them to click on your advertisement. 

Quick Tips 

  • Highlight your unique selling point on your headline.
  • Your headline should be single-line text as you can only use up to 40 characters. 
  • Use language that relates to your user’s needs, desires, or pain points. 

Description: A description is a piece of content that is only offered in a few ad types. It allows you to provide more specific information about your offer or product. Your description sits right under your headline. 

Quick Tips 

  • Proofread your description before publishing.
  • Use wording that encourages them to click, sign up, or interact with your business.
  • Avoid using technical or industry-specific jargon and keep the description simple and effortless to understand.

Call-to-action (CTA): Call-to-action buttons are the most important element of a Facebook Ad. CTA buttons help your user to land on a specific site that you aim for. Facebook provides different options for the Call-to-action button. These include Sign Up, Call Now, Shop Now, Book Now, Subscribe, Download, and many more. It’s crucial to keep in mind that CTA buttons should be linked to websites that always function. 

Quick Tips

  • You cannot customize your call-to-action button.
  • Choose a CTA button that supports the objective of your campaign. 

Facebook Ad Templates

Using Facebook Ad Templates will simplify the overall process of a campaign that tells your brand’s story, promotes your products, and solidifies your brand identity. 

Explore some of the top-notch Facebook Ad Templates below, designed to enhance your advertising efforts:

Facebook Ad Template #1: Establish Brand Awareness

Video ads are the best option to increase awareness of your brand. A compelling and entertaining video helps to represent your brand and everything it stands for. It can capture and engage audiences through high-quality visuals and content that sits right above your video ads. Facebook’s massive user base makes it the perfect platform for reaching a wide audience and enhancing brand awareness. Video advertising has a larger reach and engagement rate, enabling you to reach a wider audience with your brand message.

For instance, Flipkart, an Indian E-commerce brand, uses Video Ad Formats to tell stories about its brands, products, offers, and discounts. They create a lasting impression by showing their products, deals, and brand vibrantly and interestingly. The best part of their video ads is that Flipkart effectively uses stories, images, and music to stir up emotions, highlight the benefits to the customer, and express their value proposition.

Establish brand awareness with Facebook ads

Facebook Ad Template #2 Drive Traffic To Your Site 

Carousel Ads provide a way to showcase your brand or product from multiple perspectives. It’s an effective format for creating a dynamic visual storyline that will captivate your audience. Not only can you display a product, but you can also guide your users through a step-by-step process, all within a single ad unit. 

While some customers enjoy a quick and easy shopping experience, many customers visit other stores to explore a wider variety of product options. Understanding these diverse shopping preferences, you can attract customers through carousel ads by displaying 2–10 images in a single ad. Users can easily move from the carousel to the product page for more information or complete their purchase after selecting certain products from it.

This is exactly what Nykaa did to increase traffic to its website. Nykaa is a popular beauty brand that offers different beauty and cosmetic products. It uses carousel ads to display its products as well as provide step-by-step guidelines for skincare regimens or makeup application methods. Further, it provides a seamless shopping experience for its customers.

Use Facebook ads to drive website traffic

Facebook Ad Template #3 Increase Product Catalog Sales

Facebook template to improve product sales

Facebook users get swamped with so many products every day that, at times, they want someone else to choose for them. You may save your audience some time by curating a set of products that will help them make an easier decision. 

You can group similar products into a collection ad to create an engaging in-app experience that provides smooth surfing and additional information. These eye-catching Collection Ads increase website traffic and give you the option to target prospective buyers who have already shown interest in your products.

Facebook Ad Template #4 Increase Mobile App Installs

One of the easiest strategies to promote mobile app installs is to create advertising that is optimized for mobile users. The secret to creating attractive ads is to show your app being used in settings that people can relate to. Your ad needs to immediately get the attention of mobile users who are lazily scrolling through their newsfeeds.

Facebook provides an option to retarget your audience that showed interest in your app but has not yet downloaded it. Additionally, create lookalike audiences based on your current user base to locate new users with similar attributes and interests. You can use clear and concise post text with engaging images or video content to attract your users to download your app. Checkout our blog on product photography to learn the tips and tricks of attention grabbing photos. 

Facebook Ad template to increase app install

Facebook Ad Template #5 Promote Your Event And Increase Footfall

Facebook Ad template to promote events

Using Facebook Advertisements to spread the word about the event increases your users’ participation. These advertisements pique interest among potential customers by featuring program details for upcoming events. Event ads may induce a fear of missing out (FOMO) effect by highlighting the distinctiveness of your event’s whereabouts. 

Additionally, they make it easier for attendees to show their interest with just a quick scan by highlighting facts like the program details, time, and location. Thus, Facebook Event Ads help brands become more visible and widely recognized among their audiences, thereby improving brand recognition.

Facebook Ad Template #6 Collect Leads With Sign-Ups

Flipkart ad template to collect leads

Sign-up Lead Generation Ads are the best way for businesses to increase their consumer base and obtain data. E-commerce brands can learn more about their customers’ interests and behavioural patterns by collecting important data through lead ads. Further, data can be used to customize and segment marketing strategies, which leads to better product ideas, offers, and customer engagement. 

Offering rewards for submitting a product survey is one of the crucial strategies to engage your leads after the completion of the sign-up process. Designing an ad that not only conveys your business’s goals but also highlights the benefits for your customers is crucial if you want to generate more leads.

Facebook Ad Template #7 Offer Discounts To Boost Sales 

Facebook ad template for discount promotion

Image or video ads that highlight the discount offers, as shown in the examples above, are effective in boosting sales of your products. This Ad Format not only encourages repeat buyers but also attracts a new customer base. 

Your satisfied customers are more likely to share their purchase experiences with others. As a result, recommendations and referrals can circulate, luring in new customers without additional marketing costs.

Facebook Ad Template #8 Increase Post Engagement 

Facebook ad template to increase engagement

Your Facebook post engagement includes likes, comments, shares, video views, etc. To increase your post engagement, you can add images, videos, memes, giveaways, discounts, and many more. You may encourage people to click through your ads by creating captivating headlines that provoke interest. The engaging headlines grab readers’ attention and tempt them to click on your post. 

For instance: Starbucks India campaign featuring a trans model has caused a stir among social media users worldwide. “The two-minute ad, titled “#ItStartsWithYourName,” depicts a Hindi-speaking family meeting at a Starbucks to reconcile a father’s strained relationship with his trans daughter.” The ad has received millions of internet views, and responses. Many South Asians claimed the portrayal touched close to life and represents a significant advancement for the young Indian LGBTQ community. The main initiative of this ad is to support the trans community.

Facebook Ad Template #9 Drive Traffic To Your Store Location

Facebook Ad template to drive store traffic

A successful strategy for encouraging your potential customers to visit a physical store is geo-targeting using Facebook Ads. Your customers will locate you easily if you add a CTA like “Get Directions”, “Visit Our New Outlet”, Visit Our Store”, “Visit Us”, etc.

For instance, Starbucks India attracted customers to visit their store by promoting a contest that asked them to “click and share memorable and exciting in-store moments”. Further, you can also promote your new store location by providing discounts and offers that are only available to customers who visit your physical stores.

Facebook Ad Template #10  Recover An Abandoned Cart

Facebook Ad template to recover abandoned cart

E-commerce brands can recover their lost sales and increase conversion rates by using Facebook Ads to find abandoned carts. Businesses can reach out to customers who have abandoned their shopping carts and entice them to finish their orders using Facebook ads. 

The dynamic Product Ad Template is used for abandoned cart ads, which suggest that a potential consumer will once again see an item they previously added to their basket. As shown in the example, Bunaai has used abandoned card ads with discount offers. Discounts and deals are the best ways to remind your customers of the products they left behind.

Facebook Ad Template #11 Increase Awareness About A New Product Launch

Facebook Ad template to build awareness

It might be daunting to introduce a new feature or product. The launch may not live up to your expectations if your audience doesn’t strongly support you. Facebook ads provide different ad options to create buzz about your new product. 

Further, Facebook’s targeting features help you create custom or lookalike audiences to reach more potential buyers who share the same characteristics as your current customer base. Carousel Ads, Image Ads, and Video Ads are the best Facebook Template Ads to announce your product launch. You can make 5-second sneak peek videos with compelling ad copy to excite your audience.

Download Ready To Use Facebook Ad Template

Looking for Facebook Ad Templates for your business? We’ve got you covered.

Whether you’re promoting a new product, launching a special offer, or simply aiming to increase brand awareness, our templates provide the perfect starting point.

Download our ready-to-use templates and unleash the power of Facebook Advertising to grow your business. Get started today and make your Facebook Ads shine!

Best Practices for Using Facebook Ads

Although Facebook Ads provide users with an enormous reach, your ability to succeed with them greatly depends on the strategies you apply. Consider the following best practices:

Selecting Audience

When it comes to Facebook Ads, quality is more important than quantity. Product Advertisements are used to point a specific audience to a company’s physical or online storefronts. Businesses may improve visibility and generate conversions while using Facebook Ads strategically by employing the right filters, which will ultimately increase business performance.

Best Practices

  • Define your target audience based on factors like behaviour, interest, age, location, etc
  • Use custom audiences to target particular demographics based on information about your current customers, website traffic, or activity on your Facebook Page.
  • Create lookalike audiences to expand your reach.

Visual Content

The Facebook algorithm prioritizes visual content. Using visual content is an effective way to boost user engagement. When including videos, consider their duration, quality, and effectiveness for your advertising objectives. The advantage of visual ads is, it has a high chance that your audience will remember and recall them.

Best Practices

  • Use high-quality visuals and simpler content.
  •  Highlight the key features and benefits of your product.
  • Video ads that provide tutorials to use products have a high chance of being noticed.
  • Use Carousel Ads to display similar products.

Call To Action 

An advertisement without call-to-action looks quite off. A Facebook Ad’s call-to-action buttons are its most crucial component. CTA buttons direct users to the website you want them to visit. For the Call-to-Action button, Facebook offers multiple options.

Best Practices

  • Use call-to-action buttons that align with your objective. For instance, if you want your customers to visit your store, use CTA buttons like Get Direction or Visit Us.
  • Offer discounts and deals or free shipping options to motivate your users to click on your CTA button.
  • Perform A/B testing to compare the effectiveness of various CTAs, and then change your strategy accordingly.

Landing Page 

Designing an effective advertisement with a powerful call to action is a great achievement since it encourages customers to click. Even if your advertisement is great, it will be useless if it lands your customers in the wrong direction. Therefore, it is crucial to make sure you fulfil the promise provided in the advertisement. 

If you’re offering a discount, land users on a special page that details the offer. If you’ve given them the option to learn more, direct them to a page that provides details of your product or service. The advertisement should match the content of the landing page for a seamless user experience that improves engagement and raises conversion rates.

Best Practices

  • Optimize your landing page.
  • Create eye-catching content on your page.
  • Use high-quality images or video that highlights the operation of your product or services. 

Tracking Pixel 

A tracking pixel must be installed to track and evaluate user interaction with your website and Facebook Ads. You can learn a lot about how many people are interacting with your online presence by setting a tracking pixel in place. It gives you the ability to keep track of activities like page visits, sales, sign-ups, and more, giving you a thorough picture of user behaviour. Follow these simple steps to set up your Facebook Pixel.

  • Navigate to the “Events Manager” section and click on click on “Connect Data Sources”.
  • Select the “Facebook Pixel” option, then give your pixel a name. 
  • Click the “Create a Pixel” button and you’ll see the pixel code snippet.
  • Paste the pixel code in the header of your website. You’ll be able to track your users’ activity and ad campaigns. 

Give A Boost To Your Facebook Ads Campaign With ANS Commerce

Businesses advertise to remind customers of their presence in the market. Facebook ads provide an avenue for promoting products or services that customers might find necessary. With the help of Facebook Ad Templates, one can quickly create a new ad, allowing content creators to spend less time on different ad formats and focus on creating quality content.

However, the overall process of developing and managing Facebook Ads might take a lot of time. In situations like these, working with a reputable E-commerce growth partner like ANS Commerce can be extremely beneficial. 

A Flipkart group company, ANS Commerce is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands! 

From creating your online store, running profitable performance marketing campaigns, and managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth! 
To know how ANS Commerce can help you expand your brand in India, book a free consultation with our expert today.

How To Plan The Best Strategy For Social Media Marketing?

Social sites today have changed how society functions; the interaction, the connection, even the behavior of people have changed. With the growing popularity of social platforms like Facebook, Twitter, and LinkedIn, businesses realized that these websites can influence customer behavior and took the opportunity to reach out to them with their products and services.

Many companies became successful with it as it allowed them to contact millions of people and spread the word about their product in a breeze. However, not all businesses achieve that success. Do you know why?

Social media is continuously growing! New platforms are emerging with different features, and the old ones are getting updated in order to keep their visitors engaged. So, no fixed strategy works. It needs to vary depending on which social networks your target audience uses. Before we discuss that, let’s understand what it is and what it can do for your business.

What is Social Media Marketing?

The process of building a community on social media platforms with the target audience to generate traffic to your business is known as Social Media Marketing (SMM). It is an overall method to communicate with existing consumers and reach out to new ones on the platforms where they socially interact.

Businesses use social media marketing to promote their brand, culture, mission, and even tone. There are a variety of methods on social media networks that allow marketers to advertise their products/services, connect with their users, and interact for the purchase.

Importance of Social Media Marketing

With social media playing such a crucial part at the top of the funnel, it is important to generate a fantastic marketing opportunity. And if you’re not making use of this lucrative source, you’re missing out on its great benefits.

Some benefits of Social Media Marketing are-

Increases Brand Visibility

Having a social media presence for your brand can undoubtedly increase your company’s visibility as it allows you to reach the same level where your customers are, and create a community where your users can interact. Social networking is the most stress-free and profitable digital marketing tool that can quickly generate a large following for your company and boost your brand recognition within a limited period of time.

Improves Brand Loyalty

Communicating with customers on a regular basis and creating a bond with them increases customer retention and loyalty that every business requires. When you have social media presence your customer can easily locate you and connect with you, moreover, you can also engage with your customers and keep them happy increasing brand loyalty.

Helps Remain Budget-Friendly

Social media marketing is perhaps the most cost-effective technique as almost all social networking sites provide free registration and account creation. However, if you decide to employ paid social media advertising, start modestly to have a sense of what to expect. Being cost-effective is critical since it helps you to maximize your return on investment and dedicate more money to other marketing and business needs.

Enhances Customer Satisfaction

When customers post comments on your page, they like to receive a customized answer rather than a generic statement. A firm that appreciates its clients and takes the time to craft a personalized statement is naturally regarded as positive. With the use of these platforms, you can give your company a voice that will help you build your brand image.

Boosts Web Traffic

Another advantage of social media is that it aids in the growth of your website’s traffic. If you post your content on social media, users will be more inclined to visit your website. The more high-quality content you share on social media, the more inbound traffic you’ll receive and the higher your conversion chances will be.

How to Create a Social Media Marketing Strategy?

Social Media Marketing Process includes simple steps:

Define goals

It is important to clearly outline what you want to achieve from social media platforms. Whether you want to increase the followers or enhance sales of your company. Determine the purpose of your company’s social media presence in the first place. Without a clear goal in sight, you won’t be able to choose the best course of action.

Prefer using the S.M.A.R.T. goal framework to create your objectives

Specific- For your goal to be more effective, it is important to be specific. The more specific your goals are, the easier it will be to develop a strategy and set standards. If you want to raise brand recognition or gain followers every month, be explicit about how you’ll accomplish it.

Measurable- Specificity is a good start, but quantifying your objectives makes it easier to follow your progress and determine when you’ve arrived at your destination. You may enhance your results by tweaking your method if you are not able to achieve your goal.

Attainable- This is the moment in the process where you should do a serious self-evaluation. Companies might become too ambitious and establish unreasonable, unreachable objectives. Check to see if your aim is feasible given your resources.

Quick Tip – Reflect on whether your goal is something your team can fairly achieve or is certain to fail. Remember that your goal holds the efforts and the confidence of your whole team. If your goal fails, the confidence of your team also fails.

Relevant- Relevant goals are tightly tied with a company’s aims. This is when you must consider the larger picture. Why are you aiming for this particular goal? What influence will it have on your bottom line?

Time-bound- Set your deadlines! You and your team must discuss the time frame and agree on when a target has been met in order to accurately assess success. Discussing when the team should begin and execute can further make your goal more effective and memorable.

Set different goals for each social media platform you are using and keep a track of your progress to check the difference.

Determine audience

A target audience is a set of individuals who are most likely to be interested in your company. They’d have similar demographics and habits.

Remember, assumptions are bad for marketers! So don’t be afraid while researching your target audience. It will allow you to go deeper into the details and produce more relevant posts. Most of the information you need to shape your social media marketing plan is already available. It’s only a matter of knowing where to look.

With the right technologies, marketers can quickly research their target demographic. There’s no need for professional market research or data science expertise.

Choose Platform

We already discussed the increasing periphery of social media and distinct features that the platforms own. You can’t just incorporate every social media network in your approach because there are hundreds of them. It’s critical to perform some research before deciding on the best platforms for your marketing plan. Approach the ones that are most relevant for your brand and help you reach a large audience.  

You also need to understand that a distinct collection of users interact in distinct ways on different platforms. So, you cannot post the same material across all platforms as your audience won’t like it.

Here are some pointers on how to pick the best social media platform:

Facebook- Facebook has almost 2.7 billion users that love to develop relationships and stay in touch with old friends. As a result, Facebook is an excellent medium for increasing client loyalty but for attracting a new audience it has an enormous user base, and you might need to go for ads to make your posts reach a large number of people.

Consider your company goals when you evaluate Facebook as a possible platform.

Learn Facebook Ad Targeting Tips to Drive Conversions for Your Business.

Twitter- Twitter is a wonderful tool for increasing brand recognition. A hashtag is a tool used by Twitter to arrange conversations around a word or phrase. You may discover what others are talking about by Googling hashtags and tailoring your tweets to join in on the topic.

Many companies mix Twitter with offline interaction, such as events, because Twitter is frequently used to offer real-time information to an audience.

LinkedIn- LinkedIn has the distinction of being the most popular platform among citizens between the ages of 30 and 49. LinkedIn is also distinct in that it has a specific emphasis on educated users. LinkedIn is used to look for employment and network professionally. As a result, the platform is beneficial for generating B2B leads, general networking, and personnel recruitment.

LinkedIn serves as a hub for in-depth, industry-specific material that is more niche than what you’ll find on Facebook or Twitter.

Pinterest- Pinterest is a social media platform for “scrapbooking,” or preserving material by “pinning” photographs or videos to a virtual bulletin board. The Pinterest demographic is dominated by women. Recipes, styling suggestions, breathtaking images, and DIY projects are among the most popular pins. You’ll need good images to captivate consumers on Pinterest because it’s a visual site. Strong retail sales have been connected to successful company usage of Pinterest.

Instagram- Instagram is one of the most popular social media networks, especially among millennials and Gen Z. Instagram, like Pinterest, depends on photographs or videos to generate interaction. As a result, this platform is ideal for enterprises that are visual in nature, such as art, cuisine, retail, and beauty. There is less noise than on Facebook because it is a growing platform. As your reach is broader, the platform is excellent for generating leads.

Create Content

It is no surprise that we are already aware of the importance of content. Content is the core of any social media marketing plan. Based on your goals, audience, and brand identity, you should have a very clear sense of what to post at which stage.

Here are some suggestions and ideas to get you started-

Conduct keyword research- While keyword research and analysis are essential for advertising success, doing keyword research on social media may substantially boost your exposure.

Post in the form of Stories- Stories aren’t going away anytime soon. Story-style content is both participatory and can’t-miss. An appealing story can help your brand’s account “jump the line” and stay in the mind of your followers.

Engage with conversation- Ask questions, give answers! Drop the statements that can initiate conversation. Show more of your human side as people love interacting rather than getting instructions.  

Quick Tip – You can conduct a competitive analysis to check what your competitors are up to.

Advertise Posts

It’s difficult to get your work seen on the internet, especially on social media, where nearly half of all information is shared with no one.

Post your content on the right platform at the right time to reach your target audience. Customers are not available on all platforms at all times. You need to check the density of the visitors on the specific platform and post the content during that same time so that it reaches the maximum viewers.

Moreover, follow the 80/20 rule to get the most out of your social media: “spend 20% of your effort developing content and the balance (80%) advertising it.”

Measure Progress

Your social media marketing plan is crucial to your overall marketing strategy. It’s difficult to get everything properly the first time.

As you begin to implement your plan and track results, you may discover that some of your approaches aren’t as effective as you had hoped. Keep track of your performance and compare it to entail your top-performing material.

Adjust your Approach

By this point, you should have a clear vision of your social media approach. However, you must be able to change your plan as the year progresses. There’s no doubt that a lot of social media is a learning process. Real-time monitoring can help you to make incremental adjustments to your social media marketing plan.

ANS Commerce Enabled Services

We are a team of experts that have years of experience in a variety of industries and brands with varied sizes and complexity. We are well aware of the kind of assistance you require when landing on social media platforms. Whether it is to increase brand visibility, ROAS, or retarget users based on their interests. We take care of every platform from the start to the end and influence customer behaviour to make impulse purchases.

Our services include Performance Marketing, Marketplace Management, Warehouse & Fulfillment, and e-commerce advice to help you get relieved of your marketing stress. We handle everything social media marketing- tools and target. So, get a DEMO and improve your internet presence now!

Facebook Ad Targeting Tips to Drive Conversions for Your Business

More than a billion people log onto Facebook every day, making it an excellent and cost-effective tool for marketing your offerings to a huge audience. The platform’s advanced targeting system helps businesses cut through the noise and find their ideal customers. 

An effective Facebook ad targeting strategy increases conversions while lowering the cost per conversion, the ultimate measure of an ad’s value. 

Email marketing is another powerful tool to reach target audiences. Read this article to understand how you can optimize your order confirmation email for driving sales

Facebook Ad Campaign Goals

A powerful message helps in creating a strong connection with your audience and demonstrates how your product/service can solve their problems and make their life more comfortable. 

For instance, if you are creating an ad campaign to market sports shoes, you should mention  –

  1. How comfortable they are
  2. How they can help buyers in achieving their fitness goals

The social media giant offers brands an opportunity to test a wide variety of targeting features to find the most effective and pocket-friendly way to reach customers and drive sales. 

The targeting options are broadly classified into two categories:

Cold Traffic 

People who are not aware of your business or product and have never visited your website are known as cold traffic. 

Facebook enables you to target audience based on the following criteria:

  • Interests and Brands 

Age, events, businesses that the users follow (for instance, target users who follow businesses similar to yours)

  • Life Events and Profile Status 

Event management companies can target people who recently got engaged or have children 

  • Age and Gender 

Brands dealing in women clothing or makeup should target female Facebook users

  • Location 

Businesses can target a whole nation or just their locality

  • Lookalike Audiences 

You can request Facebook to display the ads to users who are similar to the audience set you have provided. 

Retargeted Traffic 

Users who visited your website or somehow came in contact with your brand are called retargeted traffic. It includes – 

  • Website visitors 

people who visited specific pages of your website, product, or checkout page

  • Engagement 

Users who engaged with the brand’s organic posts or ads

  • Custom List 

Businesses can upload a custom list on Facebook like a list of people who signed up for their newsletter

  • Facebook video viewers

Users who viewed the brand’s video posts 

  • Facebook page likes

Users who liked the business’s Facebook page

Businesses can display such users’ ads to remind them of the products they have visited or left in their carts. 

Now that you understand a bit about Facebook ads, let’s dive into high-converting Facebook ad-targeting strategies that can propel your business to the top. 

4 High-converting Facebook Ad Targeting Strategies 

Target your competitor’s customers

Facebook Audience Insights offers a treasure trove of valuable information that can help businesses understand their audience. They can leverage this data to learn how to target potential customers. 

Brands can also use Facebook insights to find and target their competitor’s customers. Just go to the Create Audience tab and type the name of your competitor’s Facebook Pages in the interest box. Check out the demographics information to see if you can gain any more insights that will assist you in reaching your target audience. Now, create new audiences based on this data and save it for the future.

Quick Tips – You can further target this audience to make sure you get the best fit for your specific business and campaign goal. If you find this to be too technical, reach out to us. We offer performance marketing services and take care of all your promotional needs. Request your free DEMO today!

Leverage life event targeting 

Some businesses and campaigns are designed to sell products/services to people experiencing certain life events. For example, wedding photographers will target recently engaged couples or their family members. Packers and movers want to reach people who have just purchased a new house or are moving to a new city. 

Facebook has every conceivable life event targeting option since users tend to post these on their timelines. 

The life events parameters are unique, brands can choose to target people at specific intervals of time. For instance, a jewellery brand that wants to reach people celebrating their 1st wedding anniversary can target audience members who were newlyweds 1 year ago. 

Expand to lookalike audiences

Facebook’s Lookalike Audiences enable businesses to create target lists of potential customers who share similar interests with their existing customers. 

If the Facebook insights inform you that your existing customers are new dog parents who live in Delhi NCR, you should target other dog parents in the same location.

The platform’s tools are quite sophisticated in their audience matching. Brands don’t even have to know what data points they have to match, Facebook will figure it out for them. 

Quick Tip – Lookalike audience is an excellent way to target and reach new customers. The trick is to choose the right source, the two key criteria are – audience size and quality. 

Get super granular with layered targeting 

The best thing about advertising on Facebook is that it enables businesses to layer targeting options, gradually making their audience more and more specific. 

Brands can use combinations of behaviours, demographics, and locations for a more targeted approach. Suppose, a moving company is offering a flat 20% discount to senior citizens. It can target people who recently purchased a house, layered with an age range of 60 years or older and their service area location. 

This Facebook targeting strategy is best suited for promotions designed to target a specific audience or niche. Coupled with a strong landing page, this strategy can provide you with excellent results. 

Facebook advertising is inexpensive and offers a more focused targeting strategy. If executed correctly. It can provide a huge ROI by pulling users from the conversion funnel. 

Now that you know how to effectively target audiences on Facebook the next obvious step is to target them through Google ads. Read this article to learn how to create a successful Google Ad campaign. 

Why ANS Commerce?

When planning your Facebook ad targeting strategy, don’t just pick one of the above-mentioned tips. Implement each of them and see how they might fit into your target market segments. If you feel overwhelmed with all this information, get in touch with us. At ANS Commerce, we take care of everything e-commerce leaving you free to focus on your core business operations. We offer custom performance marketing services, our in-house platform LimeReach is designed to track customer data and enables businesses to make data-backed decisions. 

Still, confused? Request your free DEMO today!

Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model

platform

The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

product prices

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media

media

Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources. 

Brilliant Ideas to Pump Up your Business with Visual Marketing!

Did you know, the human mind perceives images way faster than text? Well, enough of our textbook definition, let’s talk realistically about it! 

People these days have become more conscious about the products they see online. No sooner have they come across a product visual than they made the purchase. This is the magic of Virtual Marketing. Well, It’s high time you make use of Visual marketing to its full potential. Let’s get started!

“From complementing the boring text to narrating a story, Visual Marketing is all you need to boost your sales.”

complementing

Here are some tips to use Visual marketing efficiently, leveraging great results, and making the best use of your content in innovative ways! 

1. Employ GIFs and other creative visuals into the branded content

To create fun and humor into your content, GIFs are considered to be one of the best options. Every marketer has a goal to be one step ahead of the competitors and GIFs are making that happen as they catch the attention of people quickly. Be it blogs, emails, or landing pages, social media channels, they work like magic to grab your customer’s attention.

2. Take on User Generated Content

These days authenticity and engagement are the priority for every brand. To meet these objectives, brands should indulge in User Generated Content. UGC, as the name suggests, is the content curated by the customers, employees, etc. via photos, videos, audios on online and social media platforms. For instance, if your customer is happy with your brand, they won’t mind advocating your business on their social media channels with pictures, videos, telling people how good your offerings are. 

Also, for a direct-to-consumer brand – that deals directly with the customers without the intermediary distribution channels – UGC turns out to be the best strategy. Include both the branded and user-generated content in the ratio of 8:2 respectively and experience the results yourself.

3. Go live frequently on social media channels

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If you have an e-commerce business, this is one of the best social media features you can employ in your brand strategy. From showcasing collections, to live demonstrations, you can make the most out of Live features. And the best part is, it is less populated and an incredibly low effort way to interact with your customers!

4. Use a visual call to action

“A call to action button acts as a virtual handshake, inviting people to your website.“

A visual call to action is gaining more significance these days. Generally, marketers use CTA in content where they insert the link of the product page. But you can use a graphic/ creative/ image to draw attention immediately. 

For instance, a customer sees a complete video on your website, giving you an impression that they liked the video. Now it’s your responsibility to make a call-to-action and ask them further with a visual, inserting the link of the website you want them to visit.

5. Incorporate Memes into your strategy

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What is the latest trend of a meme going on these days? There would be hardly anyone who could not answer this question. Memes have become a part of our daily lives! Well, we can even use them in marketing. The amalgamation of laughter and entertainment builds an emotional connection between the brand and its customers. If your audience can’t relate to your meme, it’s of no use! Choosing memes for attracting customers could be an incredible decision for your brand if done right. 

Quick tip: You can also incorporate topical advertising in your strategy as customer engagement is at the peak when they are entertained. Topical memes are based on trending issues, letting your customers connect with you better.

6. Build a connection with your customers using visuals

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To maintain your customer base, it is very important to get personal with them especially for brands where there is no physical interaction. Images or pictures have the highest audience engagement than any other type of media content. If your social media strategy has a lot of pictures related to brand promotion, chances are that even by those efforts customers do not feel a connection with you. Well, to create that sense of connectivity you can upload candid pictures or videos of your staff, warehouse, office, etc.

How can we help you?

Using visual content marketing is easy. But it’s a hard task to create visuals. Well, no worries we are here for you. From customizing ad content with our performance marketing solution to helping you create a brandstore with Kartify – our brand store tech, we have everything to help you with. Request your free DEMO now!

Visual marketing can pump up your communication level while boosting web traffic. These were some of the brilliant ideas of Visual marketing that will help to grow your online brand. So what are you waiting for? Start incorporating visual marketing strategy today and see the results yourself.