In a world where people are overloaded with advertisements, they have an infinite number of options to choose from. Not only has it become difficult but also very important to pull off their undivided attention. But the question is how? Gamification is the answer to this problem as it encourages people to engage actively.
We all love playing games as it challenges and rewards us. It is not just a source of entertainment, but also engages customers and can be a powerful tool.
What is Gamification Marketing?
“Gamification is the process of incorporating the game mechanism into an already existing system to entice the customers.”
Gamification is a marketing tool to pull off the customer’s attention. In the language of marketing, gamification strategy begins when a business uses a popular game to promote its brand while offering rewards and incentives to people. People are more likely to engage when they have a chance of achieving something. This way you can indulge your customers while using gamification as a powerful marketing asset!
6 tips to enhance your brand strategy with Gamification Marketing
1. Enhance your strategy by introducing creative rewards
To ensure the ultimate customer interaction and engagement, you must come up with creative rewards. No, we are not talking about expensive gifts, rather social recognition resonating with your business.
For instance, if you are a Jewelry brand, making customized jewelry. To increase your social media presence, you can launch a campaign during the festival season, encouraging people to post a video wearing your jewelry. Ask them to use your brand’s hashtags as they tag you. This will increase your engagement and as a reward, you can feature the best participant on your official social media page. Micro influencers love to participate in such community building activities.
2. Celebrate and appreciate all the users
The best rewards are for the ones who possess proficient skills and give the best performance. But, will you forget the ones who tried and were not able to do well? We can’t afford that. Our ultimate goal is to engage customers and it is imperative to keep in mind all the participants as essentially they are your actual customers. Sometimes even a “thanks for participating, we value you” is more than enough to motivate them to engage in the future.
3. Monitor the process
Tracking the process has two-fold benefits. Firstly, it’s beneficial for your users. Customers are very keen to know where they stand to win rewards and gifts.
Secondly, tracking the process is not only beneficial for customers but is of vital importance for the brand itself. Brands get to know whether the strategy is driving their business goals or not. Tracking makes it possible to get a quantitative measure of their progressions and to know about where they are lagging.
|Quick tip: Want to monitor your performance? Having captured all data and user logs for analytics and insights, Kartify – our brand store tech – lets you create custom reports. To know more, request your free DEMO now!|
4. Incorporate real games
If you choose to integrate gamification marketing into your platform, you have to play smart. Incorporate real games for your customers and see how they welcome it. If they like your game, they will be curious to interact with your brand. Moreover, this will also show the authenticity of your brand.
|Quick tip: Incorporating games such as Spin a Wheel, Chess, etc. are the ones people love to play, helping your brand to generate more leads.|
5. Keep the gamification process simple
Since the main objective of the gamification process is to generate leads and boost sales through a prescribed path, it is important to keep the mechanism simple. If it requires multiple pages to participate in a contest, people will pull-out, leading to high bounce rates and low engagement rates.
6. Understand your Target Generation
Before you set any marketing strategy, always remember the type of audience you are thinking to target and then analyze what are their expectations and what drives them. For instance, Gen Z & Y may like your game. But Gen X might not like them as much. You need to keep in mind the type of products, rewards you are offering to the type of audience you are targeting, so you could engage them accordingly.
Gamification is quite a competitive strategy as there could be many errors, but you can eventually learn from them, making it a perfect method to engage with your consumers. It is all about how well you take the opportunity to increase your brand visibility.