Imagine this; you want to buy a pair of earrings from a new online store. Unfortunately, their intriguing designs don’t sync with the reviews and ratings on their product page. So, you change your mind and decide to purchase from another reputed online brandstore.
Customers have become quite informed about where they can get the best products. They consistently scrutinize the aspects of reliability whenever they plan to buy something online. Apart from discounts & offers, customer’s reviews and ratings have become the major role players to boost online sales. From enhancing a brand’s loyalty to generating new leads, product reviews and ratings are quite the game-changer. This is why businesses are focusing on reputation management more than ever.
If you’ve been doing everything to get those leads but are still lacking behind, here’s why you need customer’s reviews and ratings right now!
5 Reasons Why Your Brand Need Customer Reviews and Ratings
1. Improves credibility and works as a social proof
Trust is one of the major factors that drives your sales and helps you achieve long-term growth. Unlike the brick and mortar store, customers can’t touch and sense products when they decide to shop online. Their dilemma takes a halt when they see positive reviews on your product page. When they feel that your brand is credible and trustworthy, they automatically make-up their mind to purchase from you.
“Customer reviews and ratings showcase your brand’s USP and make you stand out in the market of perfect competition.”
2. Aids you in finding out the weaknesses and strengths of your business
A review not only boosts your reputation in the market but also helps you find out the faults in your products and services. Has your product packaging left your customers unsatisfied or was it because of your poor customer service? You get the answer to all the questions through reviews and ratings. Not just the weakness, through customer reviews, you can keep a check on the strengths of your business and make the most of it. For example, if your customers commend the packaging of your products then you can take this as an advantage and try to highlight it in your advertising as much as possible.
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3. Provides in-depth information to your potential customers
Your loyal customers work as your brand advocates and write real information about your brand. This information gives your potential customers a virtual experience of your product and makes them understand your brand in a better manner. For instance, you run a business where you manufacture Apple cider vinegar. Now, the brand advocate of your business wouldn’t just write good facts but also tells the customers about how and when they can consume it to get the best results. This in-depth information persuades your prospects to move a step further in the sales funnel.
4. Helps you to fight with big and established brands
It’s difficult to withstand strong competition especially when it comes from an already established brand. Customers only prefer a new brand after they scrutinize the features of the product through product reviews and social media presence. And that’s how your product reviews can help you win the race.
“A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors.”
5. Boosts your page rank
A review is indeed one of the most eminent factors to get a high rank in local research. Product pages generally include keywords such as the name of the product, brand, city, etc. These keywords make Google discover your brand and your products, making it to rank high in organic research.
Now that we have discovered the importance and usefulness of reviews & ratings, let’s dive deeper into it and learn how you can actually achieve it!
5 Ways How You Can Get Customer Reviews & Ratings
1. Examine the right time to generate social proof
You must plan and strategize the moment when you’re going to address your customer to review your offering. Timing plays an important role here. If your timing is wrong, your planned strategy can backfire on you. You can aim the customers at some specific moments so that they review your products and services.
|Quick Tip: Below are some of the best moments when you can address your audiences to review your offerings! After they order or reorder your product After they tag you on their social media when they spend more than five minutes on your website/app|
2. Engage with your customer base
Engagement is the key to fuel your e-commerce business. If you want your customers to become your brand advocates then you must strategize an action plan to engage with them. Engagement marketing is the right term that you must strive to achieve. Understand the needs of your users and interact with them accordingly.
“ You can enhance a relationship with your user by posting resourceful and meaningful content.”
3. Respond promptly to all the reviews and suggestions
Examine your product reviews carefully and don’t forget to address each and every comment. Thank your customers for writing a review with a soft tone. For a negative review, you can simply apologize to your customers with an explanatory reason. It makes them feel heard and they can reckon upon trusting you again.
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4. Start with a customer loyalty program
To improve your online reputation, you can vouch for customer loyalty programs. You can encourage your customers by giving them coins or credit points that’ll benefit them on their next purchase.
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“Additionally, you can also start with a lucky draw, where they can get a chance to win a certain amount of prize.”
5. Launch your product review pop-up with an interactive and open-ended question
Don’t just ask your customer to review your products and services with a straight-forward statement rather start in a conversational manner. Ask them first if they like your products/services. If they say yes, ask what they like the most, if they say no, apologize and drop another question for a reason for their dislike. In the end, drop a pop-up with “reviews us”. This way you can both get the feedback and the product review.
How to do it?
If you want to have a good brand reputation but don’t know how to begin, here’s a reason why you need to request a free demo RIGHT NOW! From maintaining your account at various marketplaces to managing your brandstore, ANS Commerce is your one-stop solution.
We are a full-stack e-commerce enabler and aiming to improve your customer relations across all the channels. Our services ensure customer delight and drive your brand’s visibility by answering your customer’s queries to ensure positive product reviews and ratings. So get your hands on our e-commerce solution now!We understand that getting reviews from customers is not an easy task to achieve, but a lot can change with a few positive comments. So make an action plan and accelerate your business growth TODAY!