Abandoning a cart is similar to stuffing your shopping cart at a departmental store with loads of snacks and other necessary items only to return back home without buying anything.
The phenomenon of adding things to the cart but then closing the tab to find a new season of that hyped show, and never to come back is very common in the world of e-commerce. Cart abandonment is one of the most critical problems for businesses these days. Some buyers get distracted and never tap on the last button and simply ditch their carts at the end moment. It becomes extremely difficult for marketers to track down the behavioral changes of their customers during such situations and persuade them to reach the finale.
Here’s good news for you. Cart abandonment is undoubtedly crippling your business since the inception of e-commerce, but today we’ve come up with 12 tips that can help you combat it.
High shipping cost means that your customer prospects will turn down immediately. Nobody likes to pay extra money in the age of marketplaces offering amazing discounts and coupons. If you can’t bear the costs of shipping then don’t forget to include the information already. Through this customers will know beforehand that they need to pay an additional amount of money. Not only will this help you to win their trust but also combat abandoned carts.
Customers having compulsive behavior are quite easy to entice as they are already on a shopping spree and won’t return without making the purchase. But, we can’t forget the fact that at least 70% of the buyers come under the category of impulsive purchasers. To attract the attention of this category, it is extremely important that you remind them throughout the purchasing process. You can achieve this by including the visuals of the products they are willing to purchase. This will assist you to persuade them with a force.
This is a great way to re-target your customers as it acts as a reminder. Whenever your customers browse on social media you can make sure that an ad is showcased of the product they were looking for. You can follow a few tactics by dropping down the price of that particular product. This can bring them back to complete the transaction.
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To reel them back into the game, it’s essential that you notify them by hitting an email. The reminder email has a huge rate to eliminate the issue of cart abandonment. Thus, prepare your email marketing campaigns in advance. Highlight the offers and discounts you’re giving on the specific product with a persuasive marketing message.
Focusing on a few payment options can act as a real obstacle between your potential buyers and the sale. Today online shoppers have a plethora of options to vouch on including direct bank transfers, digital payment wallets, credit cards, etc. Giving them flexibility by including all the options will help you transfer your prospects into sales.
Imagine, you’ve visited a store and have a query related to an on-going offer but no one in the staff is present to answer you. You will turn back and go to the other store. A similar thing happens in e-commerce sales where buyers look for friendly staff to answer their queries. But if there is no option for this then they wouldn’t be happy to purchase from your brandstore.
Forcing customers to make an account before a purchase can deter them from buying. Offering an option for all the users including the guest users to make the purchase can be a really good tactic. Always remember, the easier you make for your customer the more numbers you make.
Quick tip: If you’re worried about how you can collect the database then you can wisely add a button on the checkout where the user can save their transaction details.
One of the most common mistakes that e-commerce retailers indulge in is recommending related products to customers by throwing extra links. You can show off your collection in the extreme corner of the page but don’t redirect them with a tap on the other page. This can annoy them leading to transaction failure.
Online shopping is a process including hours of thinking. There are very few customers who add a product to the cart and purchase them right away. The easier you make the process for them the more reluctant they will be to purchase your products.
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This is the most important step to establish a sense of trust in the eyes of the customers. You must include a return policy accompanied by an exchange policy. This would attract your customers and give them peace of mind when they purchase products from your brandstore.
Quick tip: Don’t forget to add additional details including the time span of days within which they can return or exchange.
In the digital age of technology, nobody has a minute to spare. Having a fast-loading page can satisfy your customers to the fullest. Not only will they make the transaction but will also come back to make a repetitive purchase.
Customers want hassle-free purchases where they can easily change the quantities of the cart. A cart that enables you to add or delete items easily works the best to transform your prospects.
From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now!
You must note that each buyer is different and it’s not easy to track down what’s going on in their minds but you sure can persuade them to make their purchase. In the age of the fast-moving world, everybody looks for quick access with minimum effort, thus ensuring all the things and don’t push your products on them with aggressive marketing messages, rather put an emphasis on clean and easy checkout experiences.
