As Black Friday vibes are all around the way, it is the right time for businesses to cope

The world is moving ahead at a fast pace in E-Commerce Marketing Trends 2024.

Diwali, a significant Hindu festival, is also known as Deepavali, and is celebrated all over India for five days.

Boost your Onam sales with ANS Commerce's expert marketing strategies and tips. Maximize your e-commerce success

Vinayaka Chaturthi, well known by the name Ganesh Chathurthi, is a famous and most interactive festival celebrated amongst Indians.

Raksha Bandhan is almost here, and it’s a great chance for e-commerce stores to connect with customers and increase sales.

Idependence Day is here, and understanding its value from the perspective of two e-commerce businesses...

Making a purchase is not straight forward, every customer goes through multiple stages before they complete a purchase.

As a business owner, you might be tracking multiple metrics to identify what is and isn’t working for your business.

Picture this: You’ve just crafted a stunning E-commerce website, putting the user first in every design decision.

Instagram has established itself as one of the biggest social media platforms with more than one billion active users.

Google Ads are an excellent way to drive traffic and generate leads for businesses. They enable retailers to create and share well-timed ads with the target audience.

We all know the power of Instagram these days, figuratively speaking, over 4.2 billion ‘likes’ happen on Instagram every day. The world is simply- ‘excessively engaged’ here.

With the e-commerce industry flourishing, competition has also become fierce. The external contingencies are also increasing day by day. This has made it mandatory for brands to analyze themselves by conducting a SWOT analysis and find out where they stand.

The colours of your brand form the first impression of your brand in the minds of your customers.

The name of your brand is a powerful asset to your business. It is an opportunity for your brand to be memorable and remembered. Within a fraction of seconds, it can convey the idea of your brand or engage your audience to learn more about your brand.

The most successful businesses are not built in the blink of an eye. There are many metrics that need to be filled and checked along the way to observe the performance and make the right decisions.

The E-commerce sector is expanding at a fast pace due to advancing technology and shifting customer tastes.

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon.

If one thing is true about your website sales, it’s that loading time makes a difference.

Last year surprisingly increased the need for the e-commerce industry. From necessities such as vegetables and dairy products to fashion items including footwear and apparel, online shopping has become essential from vogue! With this increased demand, the need for an optimized and aesthetically accurate brandstore has also risen.

Nothing feels more amazing than changing a lead into a sale. We know that feeling hits a different level of satisfaction.

For modern shopaholics, nothing is as exciting as the idea of buying now and paying later. Fortunately for them, this fantasy is now a reality.

FAQ section is considered as customer support by many people but if used correctly it can prove to be a pro to your website.

Did you know, the human mind perceives images way faster than text? Well, enough of our textbook definition, let’s talk realistically about it!

Direct to Consumer brands In recent years, businesses have come to understand that if they want to take a leap for high-end success they need to look beyond the traditional methods.

The pandemic has forever changed the behavior of people towards online shopping. Social distancing lets a lot of people shift towards online shopping.

Have you ever noticed that the product you were looking for in an online store appears right in front of your eyes when you start browsing your news feeds? Well, that’s not magic or a coincidence.

In a world where people are overloaded with advertisements, they have an infinite number of options to choose from. Not only has it become difficult but also very important to pull off their undivided attention.

Rhetorics is the art of effective speaking and writing. This art can be leveraged in building your brand content in a manner that communicates your message to your audience effectively.

In inclusion with sentiments and happiness, the festive season comes with deals and offers for buyers to swear by. But with the COVID-19 still being the reason for the forbiddance of offline purchase, usage of e-commerce websites and marketplaces have increased.

The new year is celebrated on January 1st, but solely for the purpose of setting resolutions or renewing previous vows. For the Indian government, many enterprises, investors, and taxpayers, the financial year begins on April 1st.

NFTs or you can say the Non-fungible tokens are changing the functioning of the digital world at a very high pace. According to Statista, the sales volume of NFTs is increasing progressively in different segments worldwide.

Cryptocurrency, also known as “virtual currency” is drastically making its way into the market. There are lots of investments taking place every day showing people’s interest in cryptocurrency worldwide.

The festive season is all set to arrive with a plethora of opportunities for online stores. Online stores have already decorated their websites with Diwali aesthetics, appealing advertisements, and lucrative discounts.

Our earth is 4.5 billion years old is filled with an abundance of experiences. These experiences have in-store in them useful learnings for all of us.

One of the major festivals of India, Holi is celebrated every year with the onset of spring to commemorate the triumph of good over evil.

From buying new clothes to devouring sweets and savories to purchasing gift items, Diwali season is all about materials management.

Technological innovations have brought great variation in the shopping experience of people.

Few days ahead of the festive season and shopkeepers are starting to revamp their shops with festive lights and gift packs. That’s what planning is all about.

With a surge in the e-commerce industry, a lot of new players have come up in the market to gain momentum.

Did we ever think classroom sessions will be replaced by video call applications? Did we ever think sanitizer will be given more priority over a bottle of water?

Last year, digital commerce became a necessity! Needless to say, many people around the nation shifted from offline to online shopping.

As the Indian economy has suffered due to the pandemic, the first paperless budget has made its way as an economic vaccine, aiding the nation’s economy.

The end of the financial year is approaching while reminding us of all the important fillings we need to wind up. From bank statements to managing physical inventory to claiming additional depreciation, there are various things an entrepreneur must do before the financial year ends.

In the age of digital technology, one of the most sought-after strategies – that marketers have been exercising – is content marketing. You might be considering content as the king, till today, but little do you understand that your audience is the one which rules.

Marketing is all about persuading your audience to come to your store and make purchases. Attracting the audience, instilling a desire in them for your product or service, and ultimately driving them to buy is what successful marketing is all about.

Now that the festival is around there is an expected wave of demand for products at every store. Planning the products, the retailers are getting ready to block the shelves to increase their sales.

Technology is changing its face drastically, and e-commerce, being the most advanced sector, is experiencing a high level of enhancement.

There is a popular saying – “If you can’t measure it, you can’t improve it.” This may seem like a worn-out cliché, but there is some truth to it, particularly in the E-commerce sector.

When it comes to making purchase decisions, price is often the deciding factor. Several studies have shown that pricing is critical and relevant to consumer buying behavior. With so many options available in the world of DTC, getting your pricing strategy right can be a make-or-break moment for your business.

A brand is not just a name, product, or service. It is the soul of a business! It is the impression of a business that links, interacts, and creates a bond with customers, employees, suppliers, and stakeholders.

Social Justice is not just a responsibility but a path every individual should walk on. Moreover, it’s the duty of each organization to follow norms along with indulging in social activities while helping society as a whole. To communicate the importance of Social Justice, February 20th every year is celebrated as Social Justice Day.

E-commerce SEO is one of the most complex practices today. It is also such a broad field that the internet is inundated with tons of information (and misinformation!). Navigating through this maze of SEO advice can be overwhelming, often leaving you unsure of where to start and which strategies to implement.

The digital transformation has paved new ways for E-commerce businesses to boost sales with Social media platforms. With a genuine feeling of community and connection, it has integrated purchasing and selling opportunities to help executives generate revenue.

Characters pass from generation to generation heritably, but knowledge finds its way naturally. No matter who you are or where you are from, you always have something to imply in life that comes from your forefather.

Diwali isn’t a festival of a day or two ─ it’s the celebration of one whole week. The festival of lights begins with loads of shopping for both family and friends, leaving us with the dilemma about ‘what to purchase’ ─ most importantly ─ ‘where to purchase from?’

Porter’s Five Forces analysis is a framework for assessing the level of competition within a certain industry. This model is useful for evaluating an industry’s weaknesses and strengths by identifying and analyzing five competitive forces that shape every industry.

Every day, the e-commerce industry is evolving, gaining greater clout and increasing profits. Without a doubt, it has become the most important aspect of the economy for businessmen who are looking to grow and generate revenue.

Do you know which approach is the best to make your customers happy? Well, this is a question that every marketer gets confused about. The most common dilemma that businesses face these days is they think they understand customers.

The human brain always looks for patterns and familiar objects around them to make sense of whatever they touch and see. Whether it be the surrounding environment or digital items, it is easier for them to quickly learn if they can correlate the pattern with something they are familiar with.

The outbreak of pandemic has increased the importance of food and nutrition. Lack of food security, hunger, and malnutrition, are some of the problems that we have failed to register.

India’s tourism never fails to amaze us with its diverse nature. From cool mountain roads to sun-kissed foreshores, the rich heritage offers great attractions to tourists all around the world. And to celebrate its beauty of it, January 25th is celebrated as National Tourism Day around the nation.

Among other necessities for a woman to live a confident life, there are certain things we can’t afford to miss on. At the top of the list is ‘What we wear”.

International Women’s Day is a global day, celebrated each year on 8th March to embrace the achievements of women all around the world.

ANS Commerce, the leading one-stop e-commerce enabler is excited to be officially certified for ISO/IEC 27001:2013 (ISO 27001), the international standard indicating the management, operation, and maintenance of the information assets and information systems.

With recurring lockdown extensions in India due to COVID-19 cash flow of brands have been severely impacted across both offline (physical stores) and online channels.

A perspective by ANS Commerce in SARAL 2020 – India’s biggest virtual e-commerce summit organized by Unicommerceзаймы микрозаймы без процентов на карту

Magento commerce, in September 2016, had officially announced that all versions of Magento 1 would reach end-of-life (EOL) by June 2020. This had left about a thousand retailers in India, who were operating on the system, in confusion and worry as they couldn’t grasp what this meant for their business.

In a digitally driven world, businesses are constantly looking for ways to make their online presence more prominent. Since there have been many options for e-commerce platforms in recent years, the most common question a brand has is whether to set up their own online brand store or sell on marketplaces.

ommerce platforms Receiving the assent of the President of India, The Consumer Protection Act (2019) was published in the official gazette on August 9, 2019. This Act seeked to replace the more than three decades old Consumer Protection Act, 1986.

Nearly 72% of India’s urban internet users and 57% of rural users access the internet daily. With this huge rise in internet penetration, brands are constantly looking for ways to expand their customer base.

Vishal Krishna, a Business Editor at YourStory, held a live session on the 5th of September 2020 with Vibhor Sahare, CEO and Co-founder of ANS Commerce, discussing about brand revolution in India and how ANS Commerce is helping 90+ brands scale up with its full-stack solution offering borrow 500 online.

As an E-commerce store founder, you must be aware of the importance of setting sales and marketing goals to grow your business. However, to truly understand what’s working and identify areas for improvement, it’s essential to align your E-commerce KPIs and metrics with the customer journey.

Abandoning a cart is similar to stuffing your shopping cart at a departmental store with loads of snacks and other necessary items only to return back home without buying anything.

Can I really boost my business by offering Free Shipping? Is Free Shipping a good tactic to vouch for? – We often come across these types of questions when it comes to shipping costs.

The pandemic exposed many ongoing and hidden issues in the logistics industry. Therefore, companies are now looking for ways to transform their supply chain models.

Every e-commerce merchant will agree: it’s one thing to store and ship durables, but quite another to ship chocolates. A lot can go wrong while shipping chocolates, which requires e-retailers to carefully consider warehouse services and courier partners.

The commitment to deliver the products coupled with potential difficulties completes the definition of order fulfilment.

Are you forgetting something important in the hassle and excitement of setting up an e-commerce store?

To run a successful E-commerce business, having the right amount of inventory is crucial. While you need to meet the demand, you don’t want to hold onto stocks you can’t sell.

Are you an online business looking for ways to improve your product presentation? Look no further than this product photography blog! With the right tools and techniques, taking compelling product photos is well within your reach.

Today, it has become essential for every industry to stay ahead of the most recent trends to survive, grow and fight upcoming contingencies. The e-commerce industry has revolutionized the way people shop today. But the point of focus is ‘How can we surpass the customer experience?’

A whopping 86% of buyers are willing to pay more for a good customer experience. Also, after a poor customer experience, 76% of consumers will stop doing business with a brand.

The COVID-19 pandemic has brought us face-to-face with unprecedented times, where businesses struggle to keep the damage to the minimum.

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year.

You have just started up your e-commerce brandstore to introduce your offerings to wider audiences. The idea was to expand your already existing brick and mortar shop to an e-commerce brandstore.

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers.

With the rise in online shopping, the influence of email marketing has also emerged. Gone are the times when the exchange of emails was used for mere transactional purposes.

Valentine’s Day is globally recognized as a day of love and affection. While some of us consider it a day to charm our romantic partner, many acknowledge it as a day to strengthen the bonds with family and friends. No matter what your idea behind this day, one thing is sure, you definitely need to revamp your digital attire to entice the people.

In March 2020, the Indian government declared the national lockdown with strict guidelines, exercising social distancing. As the pandemic reshapes our lives, people are finding comfort in online shopping more than ever. The e-commerce sector per se became the largest beneficiary of the coronavirus outbreak.

More than a billion people log onto Facebook every day, making it an excellent and cost-effective tool for marketing your offerings to a huge audience. The platform’s advanced targeting system helps businesses cut through the noise and find their ideal customers.

The e-commerce industry in India has changed how business is conducted. A variety of market niches are online to increase the ease of people and reduce the distance between them.

With the increasing popularity of online businesses, the requirement for accurate geolocation has become a MUST.

The Buy Box is the holy grail for Amazon sellers. It’s your key to unlocking better sales and improved visibility on the platform.