Diwali isn’t a festival of a day or two ─ it’s the celebration of one whole week. The festival of lights begins with loads of shopping for both family and friends, leaving us with the dilemma about ‘what to purchase’ ─ most importantly ─ ‘where to purchase from?’
Whether you purchase from a swanky foreign brand or a local store, it doesn’t matter as long as you get the best quality with a top-notch finish. But it matters to the community and nation’s economy, foremostly, to our small and marginal workers. Small businesses always strive to showcase their brand’s individuality in their offerings by amalgamating flavours of our rich heritage.
“Small businesses strive to give their customers optimum quality with top-notch services because each customer is important to them.”
Local businesses, on the one hand, are the backbone of our nation’s economy, while on the other hand, they serve a plethora of inexpensive options, not to mention the fact that they keep us close to our culture.
With a surge in e-commerce, many of the local businesses are coming out of their comfort zone ─ brick and mortar stores ─ to offer us their services and products. Thus, it’s our responsibility to give them a hand to withstand complex market competition.
Why should you support small businesses?
There are not just one or two reasons to support a small business, but a long bunch of aspects! Let’s delve deeper and learn about ‘why is it important to support these local and small businesses’.
1. You can help to generate significant employment
A business when operated gives a number of people a reason to earn a basic livelihood for better survival and existence. It’s not uncommon that these days finding a job has become strenuous. And with the tight structure in the economy, it’s quite difficult for businesses to pay their employee’s salaries and wages. By supporting a local business, you’re not just lighting up their homes with happiness but bestowing a smile to hundreds of workers who are tied up with them.
2. They bring out individuality and persona to the world of transactions
In the world of numbers, where everybody is running after success, there are some businesses that are striving to bring out the persona and individuality through their production. With traditional methods of production, small businesses don’t just focus on numbers. Their production reflects a sense of originality and character as they produce well with a unique thought in mind.
“Local businesses do what fascinate their unique mind, which is why their products are a reflection of their honesty.”
3. They offer you a unique range of products
Have you ever been in love with hand-felted and embroidered carpets? Does it make you feel connected with your roots? Well, fusing traditional ideas with contemporary fashion is what you will always find in the collection of small businesses. So what could be a better occasion than this Diwali when you can get your hands on the original elegance and give a smile to both these businesses and your loved ones?
4. They produce goods without causing any harm to the community
Indulged in sustainable ways, not only do these small businesses provide employment but their methods are also safe and cruelty-free. They create methods with consideration to save both humankind and the ecosystem without leaving a dirty footprint. The unconventional practices include; careful usage of natural resources, increasing the recycling of products and choosing renewable sources of energy.
“Supporting small businesses means saluting business owners for the continuous effort they have been putting in to bring out our hidden traditions.”
5. You can support a local cause
Beyond offering unique products, small businesses often contribute to a local cause in the shape of charity, donations, cause events, etc. They are majorly associated with some or other communal event that benefits the local people of that area. Thus, supporting a local business means you are supporting and contributing to a local cause.
6. They give you personalized service with an incredible experience
From elegant packaging to amiable home delivery services, everything makes these local businesses stand out when compared with a large and established brand. They don’t sell just to earn money but to create happiness, which you can sense from their thoughtful gift packages. That’s not the end yet. They make a point to develop long-term relationships with their customers for brand loyalty. So, their customer support services don’t end with the purchase but go beyond them as they are always present to answer your queries.
“Small and local businesses might not be able to fill your wardrobe with branded and swanky collections, but their unique design and long-established functioning can be a real reason for you to choose them.“
5 Ways to support small e-commerce businesses
Before you snag something to give to your family and friends, take a halt and consider buying something that lights up somebody’s home! Now that we’ve discovered the benefits society and community has with local businesses. Let’s explore how actually you can support them.
1. Show your support by buying gift cards from local online stores for loved ones
Buy a gift card from a local brandstore and give it to your loved ones. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, you can choose any of the options. This way you can show your patronage to these local brands even if you don’t want to buy something immediately. This thoughtful idea of yours will benefit the local businesses and motivate the receiver to purchase from that brandstore boosting their sales.
2. Mention your brand experience on social media while saving them marketing cost
Boost small businesses by tagging them on social media channels with your shopping experience. This way your connections can get a virtual experience and will become their potential customers. Additionally, you can refer them to your friends and family via word of mouth. It will save them a huge marketing dollar, helping them to withstand the complex competition.
“Happy customers can become real brand advocates of these local and small businesses by raving about their shopping experience to others.”
3. Don’t compromise your safety and shop for groceries online from local businesses
In the digital age of e-commerce, there are a whole bunch of sellers online to offer you organic vegetables and other food items. From vegan ice-creams to farm-fresh veggies, you get a plethora of healthy options when you purchase online from small and local vendors. Not only do they provide you with local and seasonal produce, but also help in boosting your immunity. So why compromise your safety and comfort if your local groceries can be delivered right to your doorstep?
4. Assist small e-commerce brandstores with your professional knack
Entrepreneurs always look for legal and financial advisors who can advise them on various matters. If you’re passionate to help these local businesses and have expertise in a law or finance firm, then you can contribute your services to a larger cause.
5. Leave a positive review on their product pages
Product reviews and ratings can be a great way to help small businesses combat competition. If you love their services, show some love by leaving your brand experience on their websites and product pages with positive comments so that others can buy from them.
How To Do It (Tips for retailers and entrepreneurs)
If you want to boost your sales this season but you are rather stuck and couldn’t get fresh leads then here’s the right place for you. We are India’s #1 full-stack e-commerce enabler aiming to help small and local producers. Through our omnichannel approach, we ensure that your brand visibility boosts your online sales. Request a free demo now!
What can you expect from us?
- Scale and knowledge: Our extensive TPL network and marketplace partnership enable you to scale your business with optimized cost
- Flexibility: Our tailor-made solutions are made for optimized storage and seamless integration
- End-to-end support: We manage all your logistics by tapping order journey checkpoints
- Crisis management: We have developed an ability to quickly resolve any expected or unexpected issue
Local businesses are the soul of our belongingness. It’s nearly impossible to imagine life without them. So, gear up and become a light for small businesses by contributing your share of respect to their effort.