11 Facebook Ads Templates to Boost E-commerce Sales

In today’s digital landscape, social media goes beyond connecting users. It acts as a dynamic platform where brands can interact with their target market, building meaningful connections and boosting sales. Facebook dominates social media as one of the most crucial mediums for advertising due to its large user base covering a wide demographic.

Facebook advertisements have increased sales for several brands by promoting new products and special offers. However, creating an advertisement from scratch takes time as it requires careful consideration of many different elements. In such situations, choosing the best Facebook ad templates can be a true gem. Using Facebook Ad Templates makes it easier to design a campaign with greater coherence.

This blog will guide you through the best practices for setting up profitable Facebook Advertisements for E-commerce.

Let’s dive in.

Understanding Facebook Ad Formats

Understanding the key benefits of each format and how to adapt it to target audiences can greatly improve ad performance and engagement on the platform. Here are some of the best Facebook ad formats that you can use:

Single Image Ad Format

Facebook single image ad format

Single-image ads are a particularly powerful advertising format for driving traffic to your websites. They can display a particular product or draw attention to its essential qualities. Single-image ads work well when you have a visually appealing image that can grab attention and effectively communicate your message. There are three image ad types: desktop feed, mobile feed, and right-column feed. The resolution and aspect ratios of these image formats are different.

Recommended Ad Specs for Desktop Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1.91:1 to 1:1
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Link description: 30 characters

Recommended Ad Specs for Mobile Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1.91:1 to 1:1
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters
  • Aspect Ratio Tolerance : 3%
  • Min Width and Height: 600px by 600px
  • Max File Size: 30 MB

Recommended Ad Specs for Right Column Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1
  • Headline: 40 characters
  • Min Width and Height: 254 px by 133 px
  • Max File Size: 30 MB

Note: Avoid adding text to images due to the small image size.

Single-Image Ads are appropriate for a variety of marketing goals, like promoting brand recognition, promoting certain deals, or highlighting new arrivals. This ad format is especially helpful for products like apparel, accessories, or electronics that can be adequately represented by a single image.

Carousel Ad Format

Facebook carousel Ad example

The Carousel Ad Format combines up to 10 images or videos into a single ad. This format gives you more room to present your products and tell a story. Carousel Advertisements are suitable to present a collection or series, a product catalog, or a sequential brand story. This ad format is effective for fashion brands, home decor, travel destinations, and any product line with multiple options.

Recommended Ad Specs for Carousel Image and Video

  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1
  • Headline: Up to 32 characters
  • Primary Text Up to 125 characters
  • Link Description: Up to 18 characters
  • Min 2 and Max 10 number of cards
  • Landing Page URL is Required

Image Specs

  • File Type: jpg or png
  • Max File Size: 30 MB

Video Specs

  • File type: MP4, MOV or GIF
  • Max File Size: 4GB
  • Video duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

You can also add a CTA button to each card with a link.

Video Ad Format

Facebook video ad example

A single video is used in this type of Facebook Ad to market your brand or its products. In a short period, video ads are the best option to convey your message to your audience. It can be in the form of short videos or GIFs. As they may effectively tell compelling stories, demonstrate things in use, or trigger emotions, videos for advertisements have a higher potential for engagement.

This format is appropriate for various marketing goals, including promoting brand awareness, highlighting product characteristics, publishing client testimonials, or increasing conversion rates. Video ads are effective in domains like beauty, fitness, food, and technology, where visual narrative and demonstration play a crucial role.

Recommended Ad Specs for Video

  • File type: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters
  • Min Width and Height: 120px by 120px
  • Max File Size: 4GB
  • Video Duration: 1 second to 241 minutes

Collection Ad Format

Facebook collection ad example

A grid of product photos is combined with an eye-catching cover image or video in Collection Ads. Users who tap the advertisement are led to a fully immersive experience right away where they can browse a variety of products. Collection Advertising is especially useful for promoting a product catalog, promoting sales for particular collections or product categories, or promoting product discovery. Collection Ads work for lifestyle products, home decor, fashion brands, and any E-commerce company with a broad selection of products.

Collection Ads include a cover image or video in addition to three separate product photos that are all the same size. Your videos and images can be up to 4 GB and 3 MB, respectively, with a resolution of 1080 by 1080 and a 1:1 picture ratio.

Recommended Ad Specs for Collection

  • Image File type: .jpg or .png
  • Video File Type: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1
  • Image Max File Size: 30 MB
  • Video Max File Size: 4GB
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL is required

Slideshow Ad Format

Facebook slideshow ad example

Slideshow Ads are an engaging ad format that shows off several photos or videos in a seamless sequence. This ad format is similar to Video Ads. The only distinction is that the Slideshow Ad consists of 2–15 images and play-like videos. This ad provides a chance to develop aesthetically engaging storylines, emphasize product features, or visually communicate a message. Slideshow Ads are helpful when video assets are not easily accessible.

Recommended Ad Specs for Slideshow

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 16:9 or 1:1
  • Text Overlay: Up to 30 characters
  • No. of images: 2-15

Story Ad Format

Alt text: Facebook story ad example

Facebook Story Ads are similar to Instagram Stories. These ads are often full-screen vertical visuals—either photos or videos. Story Ads help businesses communicate and engage with their audience.

Users can only view your stories for a short period as their visibility expires after 24 hours. Compared to other ad formats, these ads provide a more engaging, user-friendly experience.

Recommended Ad Specs for Stories

For Facebook Image Stories

  • File Type: jpg or png
  • Image Ratio: 9:16
  • Resolution: At least 1080 x 1080 px
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Max file size: 30 MB
  • Min Width: 500px
  • Aspect Ratio Tolerance: 1%

For Facebook Video Stories

  • File Type: MP4,MOV or GIF
  • Image Ratio: 9:16
  • Resolution: At least 1080 x 1080 px
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Max file size: 4 GB
  • Min Width: 500px
  • Aspect Ratio Tolerance: 1%
  • Video Duration: 1 second to 2 minutes

Anatomy of a Good Facebook Ad

There are no hard-and-fast rules for creating a Facebook advertisement that performs effectively. However, there are 5 crucial elements that hold the potential to generate a strong return on ad spend (ROAS).

Perfect Facebook ad breakdown

Primary Text: Primary text also known as post text. It appears right above your images or videos in the ad. You can use up to 125 characters in your primary text.  

Quick Tips

  • Create clear and concise primary text to grab your user’s attention.
  • Focus on highlighting your product’s unique selling points.
  • Include expressions or words that convey a sense of urgency.
  • Add links to your website or landing page to your primary text to improve web traffic.

Creative: Creatives on the ad are the icing on the cake. It includes images or videos that pique the interest of your users. Using video creatives is a great way to increase engagement and CTR. When adding videos, you should think about their length, quality, and compatibility with your advertising goals.

Quick Tips

  • Use eye-catching high-quality creatives.
  • Choose images that appeal to your targeted audience that fits in with your brand identity.
  • You can use a minimum image size of 1080×1080 pixels.
  • Use mobile-friendly creatives.
  • Try out a few creative variations to figure out which works best for your audience.
  • Make sure the videos and images load quickly and are optimized for mobile viewing.

Headline:  A headline is a brief description of what you’re delivering. A headline must be simple and attention-grabbing as compared to your primary text. Outstanding headlines incorporate creativity, need, and CTAs into a single line of text. Thus, the purpose of headlines is to attract users’ attention and compel them to click on your advertisement.

Quick Tips

  • Highlight your unique selling point on your headline.
  • Your headline should be single-line text as you can only use up to 40 characters.
  • Use language that relates to your user’s needs, desires, or pain points.

Description: A description is a piece of content that is only offered in a few ad types. It allows you to provide more specific information about your offer or product. Your description sits right under your headline.

Quick Tips

  • Proofread your description before publishing.
  • Use wording that encourages them to click, sign up, or interact with your business.
  • Avoid using technical or industry-specific jargon and keep the description simple and effortless to understand.

Call-to-action (CTA): Call-to-action buttons are the most important element of a Facebook Ad. CTA buttons help your user to land on a specific site that you aim for. Facebook provides different options for the Call-to-action button. These include Sign Up, Call Now, Shop Now, Book Now, Subscribe, Download, and many more. It’s crucial to keep in mind that CTA buttons should be linked to websites that always function.

Quick Tips

  • You cannot customize your call-to-action button.
  • Choose a CTA button that supports the objective of your campaign.

Facebook Ad Templates

Using Facebook Ad Templates will simplify the overall process of a campaign that tells your brand’s story, promotes your products, and solidifies your brand identity.

Explore some of the top-notch Facebook Ad Templates below, designed to enhance your advertising efforts:

Facebook Ad Template #1: Establish Brand Awareness

Video ads are the best option to increase awareness of your brand. A compelling and entertaining video helps to represent your brand and everything it stands for. It can capture and engage audiences through high-quality visuals and content that sits right above your video ads. Facebook’s massive user base makes it the perfect platform for reaching a wide audience and enhancing brand awareness. Video advertising has a larger reach and engagement rate, enabling you to reach a wider audience with your brand message.

For instance, Flipkart, an Indian E-commerce brand, uses Video Ad Formats to tell stories about its brands, products, offers, and discounts. They create a lasting impression by showing their products, deals, and brand vibrantly and interestingly. The best part of their video ads is that Flipkart effectively uses stories, images, and music to stir up emotions, highlight the benefits to the customer, and express their value proposition.

Establish brand awareness with Facebook ads

Facebook Ad Template #2 Drive Traffic To Your Site

Carousel Ads provide a way to showcase your brand or product from multiple perspectives. It’s an effective format for creating a dynamic visual storyline that will captivate your audience. Not only can you display a product, but you can also guide your users through a step-by-step process, all within a single ad unit.

While some customers enjoy a quick and easy shopping experience, many customers visit other stores to explore a wider variety of product options. Understanding these diverse shopping preferences, you can attract customers through carousel ads by displaying 2–10 images in a single ad. Users can easily move from the carousel to the product page for more information or complete their purchase after selecting certain products from it.

This is exactly what Nykaa did to increase traffic to its website. Nykaa is a popular beauty brand that offers different beauty and cosmetic products. It uses carousel ads to display its products as well as provide step-by-step guidelines for skincare regimens or makeup application methods. Further, it provides a seamless shopping experience for its customers.

Facebook Ad Template #3 Increase Product Catalog Sales

Facebook template to improve product sales

Facebook users get swamped with so many products every day that, at times, they want someone else to choose for them. You may save your audience some time by curating a set of products that will help them make an easier decision.

You can group similar products into a collection ad to create an engaging in-app experience that provides smooth surfing and additional information. These eye-catching Collection Ads increase website traffic and give you the option to target prospective buyers who have already shown interest in your products.

Facebook Ad Template #4 Increase Mobile App Installs

One of the easiest strategies to promote mobile app installs is to create advertising that is optimized for mobile users. The secret to creating attractive ads is to show your app being used in settings that people can relate to. Your ad needs to immediately get the attention of mobile users who are lazily scrolling through their newsfeeds.

Facebook provides an option to retarget your audience that showed interest in your app but has not yet downloaded it. Additionally, create lookalike audiences based on your current user base to locate new users with similar attributes and interests. You can use clear and concise post text with engaging images or video content to attract your users to download your app. Checkout our blog on product photography to learn the tips and tricks of attention grabbing photos.

Facebook Ad template to increase app install

Facebook Ad Template #5 Promote Your Event And Increase Footfall

Facebook Ad template to promote events

Using Facebook Advertisements to spread the word about the event increases your users’ participation. These advertisements pique interest among potential customers by featuring program details for upcoming events. Event ads may induce a fear of missing out (FOMO) effect by highlighting the distinctiveness of your event’s whereabouts.

Additionally, they make it easier for attendees to show their interest with just a quick scan by highlighting facts like the program details, time, and location. Thus, Facebook Event Ads help brands become more visible and widely recognized among their audiences, thereby improving brand recognition.

Facebook Ad Template #6 Collect Leads With Sign-Ups

Flipkart ad template to collect leads

Sign-up Lead Generation Ads are the best way for businesses to increase their consumer base and obtain data. E-commerce brands can learn more about their customers’ interests and behavioural patterns by collecting important data through lead ads. Further, data can be used to customize and segment marketing strategies, which leads to better product ideas, offers, and customer engagement.

Offering rewards for submitting a product survey is one of the crucial strategies to engage your leads after the completion of the sign-up process. Designing an ad that not only conveys your business’s goals but also highlights the benefits for your customers is crucial if you want to generate more leads.

Facebook Ad Template #7 Offer Discounts To Boost Sales

Facebook ad template for discount promotion

Image or video ads that highlight the discount offers, as shown in the examples above, are effective in boosting sales of your products. This Ad Format not only encourages repeat buyers but also attracts a new customer base.

Your satisfied customers are more likely to share their purchase experiences with others. As a result, recommendations and referrals can circulate, luring in new customers without additional marketing costs.

Facebook Ad Template #8 Increase Post Engagement

Facebook ad template to increase engagement

Your Facebook post engagement includes likes, comments, shares, video views, etc. To increase your post engagement, you can add images, videos, memes, giveaways, discounts, and many more. You may encourage people to click through your ads by creating captivating headlines that provoke interest. The engaging headlines grab readers’ attention and tempt them to click on your post.

For instance: Starbucks India campaign featuring a trans model has caused a stir among social media users worldwide. “The two-minute ad, titled “#ItStartsWithYourName,” depicts a Hindi-speaking family meeting at a Starbucks to reconcile a father’s strained relationship with his trans daughter.” The ad has received millions of internet views, and responses. Many South Asians claimed the portrayal touched close to life and represents a significant advancement for the young Indian LGBTQ community. The main initiative of this ad is to support the trans community.

Facebook Ad Template #9 Drive Traffic To Your Store Location

Facebook Ad template to drive store traffic

A successful strategy for encouraging your potential customers to visit a physical store is geo-targeting using Facebook Ads. Your customers will locate you easily if you add a CTA like “Get Directions”, “Visit Our New Outlet”, Visit Our Store”, “Visit Us”, etc.

For instance, Starbucks India attracted customers to visit their store by promoting a contest that asked them to “click and share memorable and exciting in-store moments”. Further, you can also promote your new store location by providing discounts and offers that are only available to customers who visit your physical stores.

Facebook Ad Template #10  Recover An Abandoned Cart

Facebook Ad template to recover abandoned cart

E-commerce brands can recover their lost sales and increase conversion rates by using Facebook Ads to find abandoned carts. Businesses can reach out to customers who have abandoned their shopping carts and entice them to finish their orders using Facebook ads.

The dynamic Product Ad Template is used for abandoned cart ads, which suggest that a potential consumer will once again see an item they previously added to their basket. As shown in the example, Bunaai has used abandoned card ads with discount offers. Discounts and deals are the best ways to remind your customers of the products they left behind.

Facebook Ad Template #11 Increase Awareness About A New Product Launch

Facebook Ad template to build awareness

It might be daunting to introduce a new feature or product. The launch may not live up to your expectations if your audience doesn’t strongly support you. Facebook ads provide different ad options to create buzz about your new product.

Further, Facebook’s targeting features help you create custom or lookalike audiences to reach more potential buyers who share the same characteristics as your current customer base. Carousel Ads, Image Ads, and Video Ads are the best Facebook Template Ads to announce your product launch. You can make 5-second sneak peek videos with compelling ad copy to excite your audience.

Download Ready To Use Facebook Ad Template

Looking for Facebook Ad Templates for your business? We’ve got you covered.

Whether you’re promoting a new product, launching a special offer, or simply aiming to increase brand awareness, our templates provide the perfect starting point.

Download our ready-to-use templates and unleash the power of Facebook Advertising to grow your business. Get started today and make your Facebook Ads shine!

Best Practices for Using Facebook Ads

Although Facebook Ads provide users with an enormous reach, your ability to succeed with them greatly depends on the strategies you apply. Consider the following best practices:

Selecting Audience

When it comes to Facebook Ads, quality is more important than quantity. Product Advertisements are used to point a specific audience to a company’s physical or online storefronts. Businesses may improve visibility and generate conversions while using Facebook Ads strategically by employing the right filters, which will ultimately increase business performance.

Best Practices

  • Define your target audience based on factors like behaviour, interest, age, location, etc
  • Use custom audiences to target particular demographics based on information about your current customers, website traffic, or activity on your Facebook Page.
  • Create lookalike audiences to expand your reach.

Visual Content

The Facebook algorithm prioritizes visual content. Using visual content is an effective way to boost user engagement. When including videos, consider their duration, quality, and effectiveness for your advertising objectives. The advantage of visual ads is, it has a high chance that your audience will remember and recall them.

Best Practices

  • Use high-quality visuals and simpler content.
  • Highlight the key features and benefits of your product.
  • Video ads that provide tutorials to use products have a high chance of being noticed.
  • Use Carousel Ads to display similar products.

Call To Action

An advertisement without call-to-action looks quite off. A Facebook Ad’s call-to-action buttons are its most crucial component. CTA buttons direct users to the website you want them to visit. For the Call-to-Action button, Facebook offers multiple options.

Best Practices

  • Use call-to-action buttons that align with your objective. For instance, if you want your customers to visit your store, use CTA buttons like Get Direction or Visit Us.
  • Offer discounts and deals or free shipping options to motivate your users to click on your CTA button.
  • Perform A/B testing to compare the effectiveness of various CTAs, and then change your strategy accordingly.

Landing Page

Designing an effective advertisement with a powerful call to action is a great achievement since it encourages customers to click. Even if your advertisement is great, it will be useless if it lands your customers in the wrong direction. Therefore, it is crucial to make sure you fulfil the promise provided in the advertisement.

If you’re offering a discount, land users on a special page that details the offer. If you’ve given them the option to learn more, direct them to a page that provides details of your product or service. The advertisement should match the content of the landing page for a seamless user experience that improves engagement and raises conversion rates.

Best Practices

  • Optimize your landing page.
  • Create eye-catching content on your page.
  • Use high-quality images or video that highlights the operation of your product or services.

Tracking Pixel

A tracking pixel must be installed to track and evaluate user interaction with your website and Facebook Ads. You can learn a lot about how many people are interacting with your online presence by setting a tracking pixel in place. It gives you the ability to keep track of activities like page visits, sales, sign-ups, and more, giving you a thorough picture of user behaviour. Follow these simple steps to set up your Facebook Pixel.

  • Navigate to the “Events Manager” section and click on click on “Connect Data Sources”.
  • Select the “Facebook Pixel” option, then give your pixel a name.
  • Click the “Create a Pixel” button and you’ll see the pixel code snippet.
  • Paste the pixel code in the header of your website. You’ll be able to track your users’ activity and ad campaigns.

Give A Boost To Your Facebook Ads Campaign With ANS Commerce

Businesses advertise to remind customers of their presence in the market. Facebook ads provide an avenue for promoting products or services that customers might find necessary. With the help of Facebook Ad Templates, one can quickly create a new ad, allowing content creators to spend less time on different ad formats and focus on creating quality content.

However, the overall process of developing and managing Facebook Ads might take a lot of time. In situations like these, working with a reputable E-commerce growth partner like ANS Commerce can be extremely beneficial.

A Flipkart group company, ANS Commerce is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands!

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To know how ANS Commerce can help you expand your brand in India, book a free consultation with our expert today.

11 Facebook Ads Templates to Boost E-commerce Sales

Written by
Tanpreet Kaur
Category
Warehousing
Published on
Jun 17, 2023
Written by
Tanpreet Kaur
Category
Warehousing
Published on
April 5, 2024

In today’s digital landscape, social media goes beyond connecting users. It acts as a dynamic platform where brands can interact with their target market, building meaningful connections and boosting sales. Facebook dominates social media as one of the most crucial mediums for advertising due to its large user base covering a wide demographic.

Facebook advertisements have increased sales for several brands by promoting new products and special offers. However, creating an advertisement from scratch takes time as it requires careful consideration of many different elements. In such situations, choosing the best Facebook ad templates can be a true gem. Using Facebook Ad Templates makes it easier to design a campaign with greater coherence.

This blog will guide you through the best practices for setting up profitable Facebook Advertisements for E-commerce.

Let’s dive in.

Understanding Facebook Ad Formats

Understanding the key benefits of each format and how to adapt it to target audiences can greatly improve ad performance and engagement on the platform. Here are some of the best Facebook ad formats that you can use:

Single Image Ad Format

Facebook single image ad format

Single-image ads are a particularly powerful advertising format for driving traffic to your websites. They can display a particular product or draw attention to its essential qualities. Single-image ads work well when you have a visually appealing image that can grab attention and effectively communicate your message. There are three image ad types: desktop feed, mobile feed, and right-column feed. The resolution and aspect ratios of these image formats are different.

Recommended Ad Specs for Desktop Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1.91:1 to 1:1
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Link description: 30 characters

Recommended Ad Specs for Mobile Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1.91:1 to 1:1
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters
  • Aspect Ratio Tolerance : 3%
  • Min Width and Height: 600px by 600px
  • Max File Size: 30 MB

Recommended Ad Specs for Right Column Feed

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1
  • Headline: 40 characters
  • Min Width and Height: 254 px by 133 px
  • Max File Size: 30 MB

Note: Avoid adding text to images due to the small image size.

Single-Image Ads are appropriate for a variety of marketing goals, like promoting brand recognition, promoting certain deals, or highlighting new arrivals. This ad format is especially helpful for products like apparel, accessories, or electronics that can be adequately represented by a single image.

Carousel Ad Format

Facebook carousel Ad example

The Carousel Ad Format combines up to 10 images or videos into a single ad. This format gives you more room to present your products and tell a story. Carousel Advertisements are suitable to present a collection or series, a product catalog, or a sequential brand story. This ad format is effective for fashion brands, home decor, travel destinations, and any product line with multiple options.

Recommended Ad Specs for Carousel Image and Video

  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1
  • Headline: Up to 32 characters
  • Primary Text Up to 125 characters
  • Link Description: Up to 18 characters
  • Min 2 and Max 10 number of cards
  • Landing Page URL is Required

Image Specs

  • File Type: jpg or png
  • Max File Size: 30 MB

Video Specs

  • File type: MP4, MOV or GIF
  • Max File Size: 4GB
  • Video duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

You can also add a CTA button to each card with a link.

Video Ad Format

Facebook video ad example

A single video is used in this type of Facebook Ad to market your brand or its products. In a short period, video ads are the best option to convey your message to your audience. It can be in the form of short videos or GIFs. As they may effectively tell compelling stories, demonstrate things in use, or trigger emotions, videos for advertisements have a higher potential for engagement.

This format is appropriate for various marketing goals, including promoting brand awareness, highlighting product characteristics, publishing client testimonials, or increasing conversion rates. Video ads are effective in domains like beauty, fitness, food, and technology, where visual narrative and demonstration play a crucial role.

Recommended Ad Specs for Video

  • File type: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Link description: 27 characters
  • Min Width and Height: 120px by 120px
  • Max File Size: 4GB
  • Video Duration: 1 second to 241 minutes

Collection Ad Format

Facebook collection ad example

A grid of product photos is combined with an eye-catching cover image or video in Collection Ads. Users who tap the advertisement are led to a fully immersive experience right away where they can browse a variety of products. Collection Advertising is especially useful for promoting a product catalog, promoting sales for particular collections or product categories, or promoting product discovery. Collection Ads work for lifestyle products, home decor, fashion brands, and any E-commerce company with a broad selection of products.

Collection Ads include a cover image or video in addition to three separate product photos that are all the same size. Your videos and images can be up to 4 GB and 3 MB, respectively, with a resolution of 1080 by 1080 and a 1:1 picture ratio.

Recommended Ad Specs for Collection

  • Image File type: .jpg or .png
  • Video File Type: MP4, MOV or GIF
  • Resolution: At least 1080 x 1080
  • Image ratio: 1:1
  • Image Max File Size: 30 MB
  • Video Max File Size: 4GB
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL is required

Slideshow Ad Format

Facebook slideshow ad example

Slideshow Ads are an engaging ad format that shows off several photos or videos in a seamless sequence. This ad format is similar to Video Ads. The only distinction is that the Slideshow Ad consists of 2–15 images and play-like videos. This ad provides a chance to develop aesthetically engaging storylines, emphasize product features, or visually communicate a message. Slideshow Ads are helpful when video assets are not easily accessible.

Recommended Ad Specs for Slideshow

  • File type: .jpg or .png
  • Resolution: At least 1080 x 1080
  • Image ratio: 16:9 or 1:1
  • Text Overlay: Up to 30 characters
  • No. of images: 2-15

Story Ad Format

Alt text: Facebook story ad example

Facebook Story Ads are similar to Instagram Stories. These ads are often full-screen vertical visuals—either photos or videos. Story Ads help businesses communicate and engage with their audience.

Users can only view your stories for a short period as their visibility expires after 24 hours. Compared to other ad formats, these ads provide a more engaging, user-friendly experience.

Recommended Ad Specs for Stories

For Facebook Image Stories

  • File Type: jpg or png
  • Image Ratio: 9:16
  • Resolution: At least 1080 x 1080 px
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Max file size: 30 MB
  • Min Width: 500px
  • Aspect Ratio Tolerance: 1%

For Facebook Video Stories

  • File Type: MP4,MOV or GIF
  • Image Ratio: 9:16
  • Resolution: At least 1080 x 1080 px
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Max file size: 4 GB
  • Min Width: 500px
  • Aspect Ratio Tolerance: 1%
  • Video Duration: 1 second to 2 minutes

Anatomy of a Good Facebook Ad

There are no hard-and-fast rules for creating a Facebook advertisement that performs effectively. However, there are 5 crucial elements that hold the potential to generate a strong return on ad spend (ROAS).

Perfect Facebook ad breakdown

Primary Text: Primary text also known as post text. It appears right above your images or videos in the ad. You can use up to 125 characters in your primary text.  

Quick Tips

  • Create clear and concise primary text to grab your user’s attention.
  • Focus on highlighting your product’s unique selling points.
  • Include expressions or words that convey a sense of urgency.
  • Add links to your website or landing page to your primary text to improve web traffic.

Creative: Creatives on the ad are the icing on the cake. It includes images or videos that pique the interest of your users. Using video creatives is a great way to increase engagement and CTR. When adding videos, you should think about their length, quality, and compatibility with your advertising goals.

Quick Tips

  • Use eye-catching high-quality creatives.
  • Choose images that appeal to your targeted audience that fits in with your brand identity.
  • You can use a minimum image size of 1080×1080 pixels.
  • Use mobile-friendly creatives.
  • Try out a few creative variations to figure out which works best for your audience.
  • Make sure the videos and images load quickly and are optimized for mobile viewing.

Headline:  A headline is a brief description of what you’re delivering. A headline must be simple and attention-grabbing as compared to your primary text. Outstanding headlines incorporate creativity, need, and CTAs into a single line of text. Thus, the purpose of headlines is to attract users’ attention and compel them to click on your advertisement.

Quick Tips

  • Highlight your unique selling point on your headline.
  • Your headline should be single-line text as you can only use up to 40 characters.
  • Use language that relates to your user’s needs, desires, or pain points.

Description: A description is a piece of content that is only offered in a few ad types. It allows you to provide more specific information about your offer or product. Your description sits right under your headline.

Quick Tips

  • Proofread your description before publishing.
  • Use wording that encourages them to click, sign up, or interact with your business.
  • Avoid using technical or industry-specific jargon and keep the description simple and effortless to understand.

Call-to-action (CTA): Call-to-action buttons are the most important element of a Facebook Ad. CTA buttons help your user to land on a specific site that you aim for. Facebook provides different options for the Call-to-action button. These include Sign Up, Call Now, Shop Now, Book Now, Subscribe, Download, and many more. It’s crucial to keep in mind that CTA buttons should be linked to websites that always function.

Quick Tips

  • You cannot customize your call-to-action button.
  • Choose a CTA button that supports the objective of your campaign.

Facebook Ad Templates

Using Facebook Ad Templates will simplify the overall process of a campaign that tells your brand’s story, promotes your products, and solidifies your brand identity.

Explore some of the top-notch Facebook Ad Templates below, designed to enhance your advertising efforts:

Facebook Ad Template #1: Establish Brand Awareness

Video ads are the best option to increase awareness of your brand. A compelling and entertaining video helps to represent your brand and everything it stands for. It can capture and engage audiences through high-quality visuals and content that sits right above your video ads. Facebook’s massive user base makes it the perfect platform for reaching a wide audience and enhancing brand awareness. Video advertising has a larger reach and engagement rate, enabling you to reach a wider audience with your brand message.

For instance, Flipkart, an Indian E-commerce brand, uses Video Ad Formats to tell stories about its brands, products, offers, and discounts. They create a lasting impression by showing their products, deals, and brand vibrantly and interestingly. The best part of their video ads is that Flipkart effectively uses stories, images, and music to stir up emotions, highlight the benefits to the customer, and express their value proposition.

Establish brand awareness with Facebook ads

Facebook Ad Template #2 Drive Traffic To Your Site

Carousel Ads provide a way to showcase your brand or product from multiple perspectives. It’s an effective format for creating a dynamic visual storyline that will captivate your audience. Not only can you display a product, but you can also guide your users through a step-by-step process, all within a single ad unit.

While some customers enjoy a quick and easy shopping experience, many customers visit other stores to explore a wider variety of product options. Understanding these diverse shopping preferences, you can attract customers through carousel ads by displaying 2–10 images in a single ad. Users can easily move from the carousel to the product page for more information or complete their purchase after selecting certain products from it.

This is exactly what Nykaa did to increase traffic to its website. Nykaa is a popular beauty brand that offers different beauty and cosmetic products. It uses carousel ads to display its products as well as provide step-by-step guidelines for skincare regimens or makeup application methods. Further, it provides a seamless shopping experience for its customers.

Facebook Ad Template #3 Increase Product Catalog Sales

Facebook template to improve product sales

Facebook users get swamped with so many products every day that, at times, they want someone else to choose for them. You may save your audience some time by curating a set of products that will help them make an easier decision.

You can group similar products into a collection ad to create an engaging in-app experience that provides smooth surfing and additional information. These eye-catching Collection Ads increase website traffic and give you the option to target prospective buyers who have already shown interest in your products.

Facebook Ad Template #4 Increase Mobile App Installs

One of the easiest strategies to promote mobile app installs is to create advertising that is optimized for mobile users. The secret to creating attractive ads is to show your app being used in settings that people can relate to. Your ad needs to immediately get the attention of mobile users who are lazily scrolling through their newsfeeds.

Facebook provides an option to retarget your audience that showed interest in your app but has not yet downloaded it. Additionally, create lookalike audiences based on your current user base to locate new users with similar attributes and interests. You can use clear and concise post text with engaging images or video content to attract your users to download your app. Checkout our blog on product photography to learn the tips and tricks of attention grabbing photos.

Facebook Ad template to increase app install

Facebook Ad Template #5 Promote Your Event And Increase Footfall

Facebook Ad template to promote events

Using Facebook Advertisements to spread the word about the event increases your users’ participation. These advertisements pique interest among potential customers by featuring program details for upcoming events. Event ads may induce a fear of missing out (FOMO) effect by highlighting the distinctiveness of your event’s whereabouts.

Additionally, they make it easier for attendees to show their interest with just a quick scan by highlighting facts like the program details, time, and location. Thus, Facebook Event Ads help brands become more visible and widely recognized among their audiences, thereby improving brand recognition.

Facebook Ad Template #6 Collect Leads With Sign-Ups

Flipkart ad template to collect leads

Sign-up Lead Generation Ads are the best way for businesses to increase their consumer base and obtain data. E-commerce brands can learn more about their customers’ interests and behavioural patterns by collecting important data through lead ads. Further, data can be used to customize and segment marketing strategies, which leads to better product ideas, offers, and customer engagement.

Offering rewards for submitting a product survey is one of the crucial strategies to engage your leads after the completion of the sign-up process. Designing an ad that not only conveys your business’s goals but also highlights the benefits for your customers is crucial if you want to generate more leads.

Facebook Ad Template #7 Offer Discounts To Boost Sales

Facebook ad template for discount promotion

Image or video ads that highlight the discount offers, as shown in the examples above, are effective in boosting sales of your products. This Ad Format not only encourages repeat buyers but also attracts a new customer base.

Your satisfied customers are more likely to share their purchase experiences with others. As a result, recommendations and referrals can circulate, luring in new customers without additional marketing costs.

Facebook Ad Template #8 Increase Post Engagement

Facebook ad template to increase engagement

Your Facebook post engagement includes likes, comments, shares, video views, etc. To increase your post engagement, you can add images, videos, memes, giveaways, discounts, and many more. You may encourage people to click through your ads by creating captivating headlines that provoke interest. The engaging headlines grab readers’ attention and tempt them to click on your post.

For instance: Starbucks India campaign featuring a trans model has caused a stir among social media users worldwide. “The two-minute ad, titled “#ItStartsWithYourName,” depicts a Hindi-speaking family meeting at a Starbucks to reconcile a father’s strained relationship with his trans daughter.” The ad has received millions of internet views, and responses. Many South Asians claimed the portrayal touched close to life and represents a significant advancement for the young Indian LGBTQ community. The main initiative of this ad is to support the trans community.

Facebook Ad Template #9 Drive Traffic To Your Store Location

Facebook Ad template to drive store traffic

A successful strategy for encouraging your potential customers to visit a physical store is geo-targeting using Facebook Ads. Your customers will locate you easily if you add a CTA like “Get Directions”, “Visit Our New Outlet”, Visit Our Store”, “Visit Us”, etc.

For instance, Starbucks India attracted customers to visit their store by promoting a contest that asked them to “click and share memorable and exciting in-store moments”. Further, you can also promote your new store location by providing discounts and offers that are only available to customers who visit your physical stores.

Facebook Ad Template #10  Recover An Abandoned Cart

Facebook Ad template to recover abandoned cart

E-commerce brands can recover their lost sales and increase conversion rates by using Facebook Ads to find abandoned carts. Businesses can reach out to customers who have abandoned their shopping carts and entice them to finish their orders using Facebook ads.

The dynamic Product Ad Template is used for abandoned cart ads, which suggest that a potential consumer will once again see an item they previously added to their basket. As shown in the example, Bunaai has used abandoned card ads with discount offers. Discounts and deals are the best ways to remind your customers of the products they left behind.

Facebook Ad Template #11 Increase Awareness About A New Product Launch

Facebook Ad template to build awareness

It might be daunting to introduce a new feature or product. The launch may not live up to your expectations if your audience doesn’t strongly support you. Facebook ads provide different ad options to create buzz about your new product.

Further, Facebook’s targeting features help you create custom or lookalike audiences to reach more potential buyers who share the same characteristics as your current customer base. Carousel Ads, Image Ads, and Video Ads are the best Facebook Template Ads to announce your product launch. You can make 5-second sneak peek videos with compelling ad copy to excite your audience.

Download Ready To Use Facebook Ad Template

Looking for Facebook Ad Templates for your business? We’ve got you covered.

Whether you’re promoting a new product, launching a special offer, or simply aiming to increase brand awareness, our templates provide the perfect starting point.

Download our ready-to-use templates and unleash the power of Facebook Advertising to grow your business. Get started today and make your Facebook Ads shine!

Best Practices for Using Facebook Ads

Although Facebook Ads provide users with an enormous reach, your ability to succeed with them greatly depends on the strategies you apply. Consider the following best practices:

Selecting Audience

When it comes to Facebook Ads, quality is more important than quantity. Product Advertisements are used to point a specific audience to a company’s physical or online storefronts. Businesses may improve visibility and generate conversions while using Facebook Ads strategically by employing the right filters, which will ultimately increase business performance.

Best Practices

  • Define your target audience based on factors like behaviour, interest, age, location, etc
  • Use custom audiences to target particular demographics based on information about your current customers, website traffic, or activity on your Facebook Page.
  • Create lookalike audiences to expand your reach.

Visual Content

The Facebook algorithm prioritizes visual content. Using visual content is an effective way to boost user engagement. When including videos, consider their duration, quality, and effectiveness for your advertising objectives. The advantage of visual ads is, it has a high chance that your audience will remember and recall them.

Best Practices

  • Use high-quality visuals and simpler content.
  • Highlight the key features and benefits of your product.
  • Video ads that provide tutorials to use products have a high chance of being noticed.
  • Use Carousel Ads to display similar products.

Call To Action

An advertisement without call-to-action looks quite off. A Facebook Ad’s call-to-action buttons are its most crucial component. CTA buttons direct users to the website you want them to visit. For the Call-to-Action button, Facebook offers multiple options.

Best Practices

  • Use call-to-action buttons that align with your objective. For instance, if you want your customers to visit your store, use CTA buttons like Get Direction or Visit Us.
  • Offer discounts and deals or free shipping options to motivate your users to click on your CTA button.
  • Perform A/B testing to compare the effectiveness of various CTAs, and then change your strategy accordingly.

Landing Page

Designing an effective advertisement with a powerful call to action is a great achievement since it encourages customers to click. Even if your advertisement is great, it will be useless if it lands your customers in the wrong direction. Therefore, it is crucial to make sure you fulfil the promise provided in the advertisement.

If you’re offering a discount, land users on a special page that details the offer. If you’ve given them the option to learn more, direct them to a page that provides details of your product or service. The advertisement should match the content of the landing page for a seamless user experience that improves engagement and raises conversion rates.

Best Practices

  • Optimize your landing page.
  • Create eye-catching content on your page.
  • Use high-quality images or video that highlights the operation of your product or services.

Tracking Pixel

A tracking pixel must be installed to track and evaluate user interaction with your website and Facebook Ads. You can learn a lot about how many people are interacting with your online presence by setting a tracking pixel in place. It gives you the ability to keep track of activities like page visits, sales, sign-ups, and more, giving you a thorough picture of user behaviour. Follow these simple steps to set up your Facebook Pixel.

  • Navigate to the “Events Manager” section and click on click on “Connect Data Sources”.
  • Select the “Facebook Pixel” option, then give your pixel a name.
  • Click the “Create a Pixel” button and you’ll see the pixel code snippet.
  • Paste the pixel code in the header of your website. You’ll be able to track your users’ activity and ad campaigns.

Give A Boost To Your Facebook Ads Campaign With ANS Commerce

Businesses advertise to remind customers of their presence in the market. Facebook ads provide an avenue for promoting products or services that customers might find necessary. With the help of Facebook Ad Templates, one can quickly create a new ad, allowing content creators to spend less time on different ad formats and focus on creating quality content.

However, the overall process of developing and managing Facebook Ads might take a lot of time. In situations like these, working with a reputable E-commerce growth partner like ANS Commerce can be extremely beneficial.

A Flipkart group company, ANS Commerce is India’s #1 Full Stack E-commerce Enabler trusted by 200+ Brands!

From creating your online store, running profitable performance marketing campaigns, and managing marketplaces to order fulfillment & warehousing – we do it all to supercharge your brand’s growth!
To know how ANS Commerce can help you expand your brand in India, book a free consultation with our expert today.