Marketing is all about persuading your audience to come to your store and make purchases. Attracting the audience, instilling a desire in them for your product or service, and ultimately driving them to buy is what successful marketing is all about.

But it’s not as easy as it sounds!

Today’s audience has become very smart; you cannot make them do what you want until you give them a reason. Further, you need to persuade them and guide them until the end so that they do not get diverted to the competitor’s store. To grab people’s attention and guide them in the proper direction, you need a strong call to action, or CTA.

A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.

In this blog, you will find all the necessary information that is required to create successful CTAs.

What do you mean by “call to action”?

A call to action (or CTA) is a text that encourages your readers to take action or do something in particular, like asking them to buy something, making a comment, or signing up for your newsletter. They are created in the form of a clickable button or hyperlinked caption. They can also be seen in the form of pop-ups or pictures.

Depending on where the customer is in the purchasing process, there are both hard and soft calls to action. As a customer, learning about a new product or brand and being given the opportunity to “learn more” is an example of a soft call to action, whereas “buy now” is used as a more direct or hard call to action.

Why is a call to action important?

• Every time someone comes to your website, they’re trying to achieve something or find a solution to their problem. If you can help them with any of their goals, and guide them to your instant service via CTA you are more likely to convert them into your customer.
• Effective CTAs can encourage your visitors to interact with your site more frequently. For instance, a CTA at the conclusion of a blog post or article can offer connections to more reading or prompt readers to leave their own comments.
• When you ask someone to do something with a real-time CTA while providing them assistance, they are more likely to comply as the steps are simple and easy to follow. It enhances the likelihood that the visitor will go through your sales funnel and ultimately convert.

Quick Tip – Through practices such as A/B testing, marketers can learn which CTAs are most effective in getting the audience to do a specific action.

How to create an effective call to action?

An effective CTA is written in a way that captures your audience’s attention, fosters a feeling of urgency, and persuades them to take the intended action. There is no one-size-fits-all formula for designing the ideal CTA for your business; in fact, there are many various formulae you may attempt.

If you run an e-commerce site and want to boost conversion or click-through rates, you need to use your unique selling proposition (USP) to build up to your call to action. Or if you are trying to gain subscribers, ask them for their email addresses, and tell them how it will improve their lives.

An illustration of a CTA writing formula is:

problem + solution + action

Here are a few effective CTAs that you can use-

• Keep it simple and casual
• Put the advantages first
• Give something worthwhile
• Maintain your brand identity
• Pick clarity above cleverness
• Develop a sense of urgency
• Don’t avoid action words
• Continue to experiment

What are the common CTAs used?

Some of the common CTAs that you can use are-

• Sign up
• Sign up for free
• Subscribe
• Join free for a month
• Get started
• Give it a try
• Our work
• Join
• Let’s start a new project together
• Claim your free trial
• What’s next?
• Grab the template
• Get involved
• Learn more
• Contact us
• Limited Edition

Quick Tip – Use action words in clear size, shape, colour, position, and language. If nothing works, the “Try it free” button will always be compelling regardless of what combination you take.

How can ANS Commerce help?

ANS Commerce is a leading e-commerce facilitator that works with companies to help them establish an online presence with robust services. Our efficient performance marketing, marketplace management, warehouse and fulfillment, and brandstore solutions will relieve you of all stress and allow you to grow without difficulty. Our proprietary brandstore solution, Kartify, is fully customizable and integration-ready to help you create an instant online store. You won’t need to worry about anything once you are linked to our specialists. So, get your DEMO to take advantage of full-stack service in India now.