ommerce platforms Receiving the assent of the President of India, The Consumer Protection Act (2019) was published in the official gazette on August 9, 2019. This Act seeked to replace the more than three decades old Consumer Protection Act, 1986.

Nearly 72% of India’s urban internet users and 57% of rural users access the internet daily. With this huge rise in internet penetration, brands are constantly looking for ways to expand their customer base.

Vishal Krishna, a Business Editor at YourStory, held a live session on the 5th of September 2020 with Vibhor Sahare, CEO and Co-founder of ANS Commerce, discussing about brand revolution in India and how ANS Commerce is helping 90+ brands scale up with its full-stack solution offering borrow 500 online.

As an E-commerce store founder, you must be aware of the importance of setting sales and marketing goals to grow your business. However, to truly understand what’s working and identify areas for improvement, it’s essential to align your E-commerce KPIs and metrics with the customer journey.

Abandoning a cart is similar to stuffing your shopping cart at a departmental store with loads of snacks and other necessary items only to return back home without buying anything.