These are the record-breaking sales numbers of Flipkart during their previous Big Billion sales event. As you can see from these numbers, customers keenly look forward to such events when the price of their favorite products drops considerably.

There is a popular saying – “If you can’t measure it, you can’t improve it.” This may seem like a worn-out cliché, but there is some truth to it, particularly in the E-commerce sector.

Are you tired of watching potential customers walk away without making a purchase? Do your sales numbers need to catch up to your expectations?

As the entire world embraces digital customer experiences, content marketing has become key to success among E-commerce brands.