Abandoning a cart is similar to stuffing your shopping cart at a departmental store with loads of snacks and other necessary items only to return back home without buying anything.

The COVID-19 pandemic has brought us face-to-face with unprecedented times, where businesses struggle to keep the damage to the minimum.

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year.

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers.

With the rise in online shopping, the influence of email marketing has also emerged. Gone are the times when the exchange of emails was used for mere transactional purposes.