E-commerce businesses put constant efforts into marketing and branding strategies. Be it their brandstore, or social media channels, you will find aesthetically pleasing visuals with short-crisp content.
Now, visit your favorite brandâs website and check their blog segment. You will hardly find any blog. This is one of the biggest mistakes businesses commit. What they donât understand is, to communicate their offerings with the users, social media and brandstore are not enough, especially if you are a B2C business.
Blogging not only helps your customers understand your brand better but also increases your inbound traffic.
Marketers focus on quantity than quality when it comes to writing blogs. The trick might stand true for social media, but for blogs, create content to entertain, educate and empower your audience. If your write-up is not adding value to your readerâs lifestyle, itâs of no use. To make it winsome, study the needs of your audience first, then make the content accordingly.
Quick tip: Data and stats add a context and support your statement. Try to use numbers as often as possible. For example, you are a business dealing in alcohol-free fragrances. To sell your offerings, tell people about the disadvantages of alcoholic perfumes in numbers, supporting your statement. Additionally, you can also mention the benefits of using alcohol-free fragrances while featuring your product portfolio.
Focusing on quality doesnât mean you will be inconsistent and post once every six months. Consistency is a must to attain traffic. Post at least twice every week to notify your customers. Keeping your posting schedule consistent makes it easier for the readers to expect new content from you. If you canât manage, you can even hire people on a freelance basis. Seeking help from a professional would only strengthen your content marketing strategy. Be consistent, you will see the results automatically.
For all SEO professionals, this is one of the best techniques to increase your websiteâs ranking organically. Curate content for the blog while linking your offerings. For example, you are writing a blog on â10 bootcut jeans you canât afford to ignore in 2021.â Here, you can add your brandâs products to the blog with a âBUY NOWâ button. Also, remember not to add too many links as this can create clutter in the minds of the users.
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Adding a meta description in your blog is similar to adding ad copy in your google ads. Without a meta description, itâs impossible for the blog to rank. Moreover, itâs one of the first things people read when your blog comes in the search results. Many e-commerce websites, either donât use meta description or use the same content for all the blogs. If you want people to read your blogs, you need to create fresh meta descriptions for each blog.
Images act as proof of your written content. If they are pixelated and donât resonate with your text, they are of no use. To optimize your images for the blogs, itâs important to use high-quality images. But, donât forget to compress so that they donât take time to load. Secondly, use the ALT tag in your image code. It helps your images to appear in the google image search.
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Times have changed and so have people. Thereâs no room for fancy content with persuasive promotions. People read blogs to either gain knowledge or get entertained. They donât want to read your sales pitch in the shape of a blog. Understand your audiencesâ needs first and then make your content accordingly. In short, donât surround your blog with the offerings, rather give people the solutions for their problems. Once they start trusting you, theyâll definitely buy from you.
Your blogâs ranking is directly dependent on its URL. If you use complicated URLs with too many conjunctions and articles, your sitesâ ranking will immediately dip as itâs hard for search engines to read. Try to use simple plain English. Also, donât forget to include the primary and secondary keywords in the URL.
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Quick tip: Still couldnât understand how can you make the most out of blogging? Below are the links to the blog segments of some of our partner brandsâ websites. Check it out and ace the knack of blogging!
https://www.mystereparis.com/blog
https://www.kayayouth.com/blog
https://blog.ruosh.com/
https://blog.khadims.com/
https://blog.rossobrunello.com/
Many brands donât understand the importance of blogging, but we hope you will follow the above-mentioned tips to get increased visibility and brand awareness. Also, donât forget to share your blogs on social media channels as they help you create backlinks, increasing the engagement of your content.
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