Last year surprisingly increased the need for the e-commerce industry. From necessities such as vegetables and dairy products to fashion items including footwear and apparel, online shopping has become essential from vogue! With this increased demand, the need for an optimized and aesthetically accurate brandstore has also risen.
“Irrespective of how fancy your social media presence is, if your website design is not optimized, you will lose all the charm!”
Imagine, you and your friends have decided to visit a newly hyped mall. The moment you enter the shopping mall, you get disappointed by the ambience. You can’t decide where to go as there is no navigational banner. The ambience is dull and doesn’t match the hype. Will you visit again? Or will you even stay there for another second? To make your prospects send you the token of loyalty, you need to pay attention to website design.
There are many aspects to grip the attention of your visitors. Factors such as product image aesthetics, customer service, navigational buttons, etc. are important to note while designing your website.
8 ultimate tips to design your e-commerce website!
1. Use high-quality product images
The major downside of online shopping is that users can’t visualize the products. To ease out this problem and position your offerings in their minds, showcase your offerings with high-quality images. You can even insert videos depending on the type of the product.
Since your shopper’s experience highly depends on the product images, ensure they are of optimum quality. Any sort of blurriness or pixelation image can damage your brand image. Also, you can make a photo gallery for each product, letting users have a better look from each angle.
|Quick tip: To get a refined experience, you can get started with Kartify – our brandstore tech. With Kartify, real-time image optimization with cache & DB replication, making your website quicker and faster. Request your free DEMO now!|
2. Employ limited options in the navigation menu
The menu bar helps your site’s users easily locate your offerings and find what they are looking for. But when they find an unlimited option on your menu bar, they get confused and drop the idea altogether. Also, not to mention, the higher the number of options you deploy, the more time your site will take to load. So, don’t confuse your prospects, be precise and concise!
|Quick tip: If you have a wide product portfolio, you can opt for a drop-down menu to arrange your products. For example: If you check Vero Moda’s India website which is powered by Kartify, you will get an idea of how organized and arranged your navigational menu should be.|
3. Let your users filter the search
Another option to make your site’s users’ navigation better and more relevant is filtering!
Can there be anything more annoying than finding your favourite hoodie and realizing that it’s not available in your size? Letting filters in your brandstore is the best way to retain your customers. You can employ popular filter options such as price, discounts, size, colour, etc. This helps users to navigate the exact items they have in mind.
4. Include an E-shaped pattern to convert visitors
“Always keep in mind the natural reading pattern of a website while designing your website.”
When you head over to a brandstore to buy something, you must have seen the menu bar starts from the top left corner, followed by the products, making their way horizontally across the website. E-shaped patterns of an e-commerce website are quite common and natural. So always utilize this pattern and go by the rule to make it pleasing for your customers. This presentation will mark your offerings in your potential buyers’ minds and will help you convert them.
5. Sync the website’s design with your brand identity
Keep sync of your colour tones with your brand logo. Don’t use different themes with too many elements and colours. Also, balance your identity with your website’s overall design. For instance, if you are a luxury clothing brand, keep your design elements as vogue as possible without going overboard. But if you are an online book store, narrate your website with metaphors and verse. The idea is to understand the customer base and find out what they need and not what you sell. Mold your website’s look and feel accordingly and you will get high conversion rates.
6. Insert a back-to-top button
You are scrolling down on an online shopping website. After a few minutes of scrolling, you want to go back to the top of the page without going back.
Also known as the scroll-to-top button, it is a navigation feature, that aids users to navigate to the top of the page. It comes in handy when there’s a lot of content on the website. Without having to make any effort, this button helps you reach the top easily. The most common UI pattern is to place the sticky button in the bottom right-hand corner!
7. Go for single page checkout
Cart abandonment is quite a common problem for e-commerce businesses. It hampers their growth while giving a low conversion rate. One way to reduce cart abandonment rates is by including a single-page checkout on your website. A multiple-page checkout can annoy customers and has a great chance of them abandoning their carts. Keeping this in mind, you should go for a quick checkout option, letting customers seamlessly buy products.
|Quick tip: To help you get rid of cart abandonment, Kartify features a single-page checkout attribute, allowing a quick checkout. Request your free DEMO now!|
8. Don’t forget to add product reviews or client testimonials
People have become more active when it comes to online shopping. They don’t trust easily. They look for different platforms to check how reliable you are. One way to eliminate customer scepticism through your website is by adding reviews and ratings on your product pages. It gives them a better understanding of their potential purchase. Not only that, but you can also insert a testimonial section on your homepage, where you can showcase your customers’/ clients’ testimonials.
How can you achieve this?
From maintaining the aesthetics of your storefront to improving your sales funnels, Kartify offers a wide range of options. Designed to ensure the security of your brandstore, it hosts a lot of international and national brands’ websites recognized and certified with the ISO security standards. Request your free DEMO now!
What can you expect from Kartify?
- Multi-store Management: Kartify offers its users a feature that manages all your stores, analytics, staff accounts, user permission, all in one place.
- Refund Manager: Kartify’s in-built Refund Manager assists you in processing refunds for both prepaid and COD orders. You get a single view of all the eligible refund orders.
- Customer Loyalty Programs: To improve the reputation of your brands, Kartify is pre-integrated with Customer Loyalty Programs.
- Custom reporting: Having captured all data and user logs for analytics and insights, Kartify lets you create custom reports.
- Custom-integrations: Kartify has robust integrations with various partners. With more than 60 integrations, all the features in Kartify are regularly updated with new versions.
Online shopping is all about creating online experiences. To persuade the customers, you must get your site’s design right with a focus to convert your visitors. We hope this post has helped you get an idea of how to design a website, boosting your traffic.