Technology is changing its face drastically, and e-commerce, being the most advanced sector, is experiencing a high level of enhancement.

There is a popular saying – “If you can’t measure it, you can’t improve it.” This may seem like a worn-out cliché, but there is some truth to it, particularly in the E-commerce sector.

When it comes to making purchase decisions, price is often the deciding factor. Several studies have shown that pricing is critical and relevant to consumer buying behavior. With so many options available in the world of DTC, getting your pricing strategy right can be a make-or-break moment for your business.

A brand is not just a name, product, or service. It is the soul of a business! It is the impression of a business that links, interacts, and creates a bond with customers, employees, suppliers, and stakeholders.

Social Justice is not just a responsibility but a path every individual should walk on. Moreover, it’s the duty of each organization to follow norms along with indulging in social activities while helping society as a whole. To communicate the importance of Social Justice, February 20th every year is celebrated as Social Justice Day.