As the Indian economy has suffered due to the pandemic, the first paperless budget has made its way as an economic vaccine, aiding the nation’s economy.

The end of the financial year is approaching while reminding us of all the important fillings we need to wind up. From bank statements to managing physical inventory to claiming additional depreciation, there are various things an entrepreneur must do before the financial year ends.

In the age of digital technology, one of the most sought-after strategies – that marketers have been exercising – is content marketing. You might be considering content as the king, till today, but little do you understand that your audience is the one which rules.

Marketing is all about persuading your audience to come to your store and make purchases. Attracting the audience, instilling a desire in them for your product or service, and ultimately driving them to buy is what successful marketing is all about.

Now that the festival is around there is an expected wave of demand for products at every store. Planning the products, the retailers are getting ready to block the shelves to increase their sales.