Complete Guide for Conducting the SWOT Analysis for your E-commerce Business

With the e-commerce industry flourishing, competition has also become fierce. The external contingencies are also increasing day by day. This has made it mandatory for brands to analyze themselves by conducting a SWOT analysis and find out where they stand. 

The need of the hour is to have a SWOT analysis for your e-commerce business. Not only will this let you analyze the internal factors, but also helps you learn about upcoming opportunities and threats. 

Basics of SWOT Analysis


The goal of the SWOT analysis is to make the best use of the business strengths and look out for the upcoming opportunities to utilize them to their full potential. But at the same time, it becomes important to keep in mind the weaknesses of the business while taking the best measures to mitigate the upcoming threats.

Strengths

To find out your strengths, you need to ask yourself certain questions – 

  • What makes your e-commerce business unique? Do you sell niche products that are not easily available in your target location?
  • Do you offer comparison shopping on your brandstore?
  • Do you provide your customers with product recommendations?

Weaknesses

There are examples of certain challenges that every e-commerce business faces, such as – 

  • No immediate gratification because of the long transit period
  • Perishable products are quite expensive to ship
  • Unwillingness to pay online due to security and fraud concerns

Businesses need to take these concerns seriously while conducting a SWOT analysis and figure out ways to tackle these weaknesses. 

Opportunities

E-commerce is quite dynamic, new technologies and features offer a seamless shopping experience, resulting in higher sales volume. Some examples of how brands can use technology to their advantage – 

  • Advancement in shopping cart technology provides a customer-friendly shopping experience 
  • Companies can now leverage Big Data analytics to understand customer behavior and preferences 
  • Social media marketing is an inexpensive way to create brand awareness

Threats

Always be on the lookout for changes in the industry that might affect your business growth, such as – 

  • Change in the privacy policy
  • Low barriers to entry can result in new competitors
  • Price wars with big e-commerce companies 

Try to attract non-price-sensitive customers by offering value-added services like free delivery, customer service, loyalty programs, and more. 

SWOT Analysis | What steps should you take if you are an e-commerce company?

Do a comprehensive research

 

Before you begin with SWOT analysis, you must research well to understand your industry, market, and business. It’s very crucial to research before you make any move. You need to collect data, interpret objective and subjective research. For instance, to check why your brand store’s traffic is not increasing, you should pay attention to unique visitors, traffic trends, and page views of your website.

Begin with the external factors

Opportunities and threats are the external factors in SWOT analysis. It’s always best to start by analyzing and evaluating them. For instance, If you are looking further to offer better experience and quality, you must keep in mind the external opportunities (it could be a new fashion trend, benefiting government policy, new technology) and leverage them. On the other hand, you must never forget the future contingencies that are threats and do your best to contain them. It’s always in your control to make the best use of strengths and mitigate weaknesses.

Let’s take an example to understand it better; you did a SWOT analysis and you learned that there is an upcoming threat. You made a quick backup plan to tackle the situation and did not have to bear any loss. But on the other hand, if there was no SWOT analysis you would not have known which threat is on the way to harm your business. That is why we recommend you to start with external factors as they are the ones that affect your business either adversely or positively.

Write your SWOT based on real facts

After the research part, you are ready to create your SWOT analysis. The most prominent goal of SWOT analysis is to give you a realistic view of your business. The first key point is to think about where your business stands in the current scenario. While you are writing down your SWOT, just write the facts based on the actual capabilities of your business. Remember, it’s not an advertisement, where you are listing the best points and ignoring all the negative aspects, but you are giving a realistic picture to yourself about your company by listing the strengths and weaknesses accurately. The other key point is to think about where your business stands in the current scenario, this could be incredibly useful while developing strategies.

Quick tip: Do not let your SWOT analysis look like a monotonous novel, keep it brief. Avoid complex sentences or words to avoid overthinking. You can also hire a third party to create a professional SWOT report. Request your free DEMO now!

Convert your strengths and weakness into opportunities

Your business strengths are only useful if you could benefit from them. For that, you must transform your strengths into opportunities. You can use the method of – matching and converting. It enables you to match the strength and weaknesses with opportunities and threats and convert them into opportunities or mitigate them.

Here’s how – 

  • Strengths – Opportunities

Leverage your internal strengths to take advantage of opportunities

  • Strengths – Threats

Use your strengths to minimize the threats

  • Weakness – Opportunities 

Reduce weaknesses by leveraging opportunities

Quick tip: You can discuss with your team to identify the weakness and strengths of your business, by carefully examining the points you can get clarity if weaknesses and strengths could be converted into opportunities or not. 

Understand the market trends

How much is the demand for your products? Will the demand for your products rise in the coming future? Are you keeping any stones unturned to increase the demand for your products?

All these above questions are quite simple, but at times it gets very hard to find answers to them. Well here are some tips to uncomplicate things for you:

  • Understand the market trends that could increase or decrease your demand( for instance, a trend of wearing multicolored outfits while you only planned to deal with light colors)
  • Calculate the current demand and projecting the future 
  • Analyze the competition that could affect your market share, for instance, a new brand started to offer services at a very low cost which was your strength, it will affect your demand adversely)

Want to move your business online? Read this article to learn how to transition from offline to the online store.

How can ANS Commerce help you?

E-commerce businesses face a lot of challenges while managing their daily operations. At ANS Commerce, we offer full-stack e-commerce solutions to our clients so that they can leave ‘all-things-e-commerce’ to us and focus on their brand and product.

You can also avail free marketing audits conducted by our marketing experts to provide a quick evaluation of your brand’s growth and performance perfection. From gauging compelling techniques to compiling a list of strategies to optimizing ROAS, this marketing audit will offer a target-oriented view of your business and compare its performance with the competitors. 

Book your free Marketing Audit today!

It is not mandatory to have a SWOT analysis for e-commerce brands, but it is obvious that it works amazingly in pushing the business towards success. It will show your business team the right direction to move by mitigating your threats and weaknesses and making the best use of your strengths and opportunities.

The Ultimate Guide For Storing And Shipping Chocolates

Every e-commerce merchant will agree: it’s one thing to store and ship durables, but quite another to ship chocolates. A lot can go wrong while shipping chocolates, which requires e-retailers to carefully consider warehouse services and courier partners. 

Customer satisfaction is a top priority for every business, therefore, it’s important to deliver the goods in perfect condition. Storing and shipping FMCG products is not an easy task, various factors must be taken into consideration to prevent them from spoiling while in storage and transit. 

Some common challenges faced while storing and shipping chocolates

  • Maintaining the optimal temperature 24*7 to avoid melting and blooming (when chocolate turns white on its surface when it’s too cold). Also, the chocolates expand, and their shape change if the temperature is higher than 22 degrees
  • Packing and shipping chocolates in insulated vehicles and boxes, however, these containers and vehicles are quite expensive
  • Reducing transit time, however, for this, you need to have zonal or regional warehouses, which is not financially feasible for every business
  • Delivering chocolates while keeping the packaging and shipping cost minimum

How does ANS Commerce store and deliver chocolates safely?

Maintaining optimal temperature

Chocolate being a food item is categorized as perishable goods. Take weather conditions into consideration while planning the shipping week so that you can decide whether or not it’s a good day to ship. However, this is only possible for those who have a flexible timeline for deliveries. 

At ANS Commerce warehouses, we maintain the temperature between 18-22 degrees to avoid ruining the texture of the chocolates. There’s a 24-hour power backup to prevent chocolates from melting irrespective of the weather conditions. Our warehouses have temperature sensor monitors to check for any variations. We offer gel packs and insulated boxes and vehicles for maintaining optimal temperature during transit.  

Request your free DEMO today!

Quick Tip – Keep the chocolates away from direct heat or light. Also, always place frozen gel packs while shipping chocolates, and these packs should be inside plastic bags to avoid condensation. 

Making sure the packaging is damage-proof

Packing the chocolates should both be safe and practical. You want the packaging to be safe and spill-proof but also easy to open without damaging the goods inside. Here are some of the packaging materials we use at ANS Commerce to ship chocolates.

  • Insulated Containers

At our warehouses, we offer insulated containers to keep chocolates safe during transit. A foil backing combined with foam or fiber fillers makes our insulation containers highly effective for providing temperature control for 48 hours. 

  • Cold Packs

The insulated containers keep the temperature low for 48 hours. However, sealed in a plastic bag, cold packs help in maintaining the temperature of the chocolates for an even longer duration and act as portable refrigerators. We use cold packs for FMCG company Mars Wrigley’s chocolates, and they always reach their destination in perfect condition. 

We recently onboarded a leading FMCG and chocolate brand, Mars Wrigley, to offer tech-enabled warehousing and shipping services. Read on to learn more about how we’re helping the company in order fulfillment 

Steps for Packaging Process

  • Prepare the shipping container
  • Put the reflective insulation liner inside the container, covering all six sides
  • Take out the chocolate from the cold storage unit and put it in the shipping box. We use bubble wraps to prevent cold packs from freezing the chocolates
  • Seal the insulated box with adhesive strips
  • Close the outer box and seal the edges with tape

While packing chocolates make sure there is no space between them. If they’re not tightly packed, there’s a higher chance of breakage during shipping and handling. If you’re shipping chocolates of different sizes and weights, place the larger and heavier ones at the bottom. This would prevent them from crushing. 

Quick Tip – We always recommend using a box twice the size of your shipment so that there’s room for protective material.

Planning and executing the delivery

Prepare a checklist of all the things you need before scheduling your shipments such as shipping fees, permits, and more. Inform the customer about the delivery timeline and shipping cost (in case of postpaid order) to ensure faster processing. Research and find out the best method to ship chocolates safely. Usually, they’re shipped in vans or trailers since they have a cooling system to keep the chocolates fresh. 

Choosing the right logistics partner is very important. You need a partner that would deliver the chocolates timely and in good condition. At ANS Commerce, we have regional warehouses to make sure that the delivery time never exceeds 48 hours and the Mars shipment reaches its destination in good condition. We also offer insulated vehicles to make sure the chocolates do not get damaged in transit. 

Storing and shipping can be a difficult task to accomplish when you’re selling chocolates, but once you do thorough research and figure out the best way to pack and ship them, you can rest assured that they will reach their destination safely.

Partnering with multiple warehouses and delivery partners can be quite expensive and time-consuming for brands. A better approach is to partner with a full-stack e-commerce enabler such as ANS Commerce that maintains high safety standards while storing and shipping FMCG goods. Moreover, with our regional warehouses, brands can easily offer next-day delivery to their customers. With excellent performance on all aspects of order fulfillment, ANS Commerce offers cost-effective shipping solutions. What are you waiting for? Request your free DEMO today!

Strategies To Optimize Order Confirmation Emails To Build Stronger Customer Relationships

Nothing feels more amazing than changing a lead into a sale. We know that feeling hits a different level of satisfaction. But, is your relationship with your buyer just limited to making a purchase? Well, that is not an ending but just the beginning of the customer-seller relationship. This is the crucial moment where you can make your customer realize that your brand cares about every touchpoint they go through. It’s imperative you actively engage with the customers and keep them informed at every point of their journey.

We just wish that while optimizing your email marketing strategy, you are not forgetting the most crucial mail that everyone awaits for – order confirmation mail.

What makes Order Confirmation Mails so important?

How will you feel if you make a purchase from an offline store and did not receive any bill? No matter how amazing the service or the product was, you need a confirmation of your purchase which is a bill. In the same way, an order confirmation mail is a bill and acts as a proof for the buyer, so they tend to engage with it more.

Order Confirmation emails are transactional emails and are triggered when purchases are completed, they even contain additional components which increase engagement.

Basic components of an Order Confirmation Email

  1. Order placement confirmation
  2. Amount charged for that order
  3. Estimated delivery time
  4. Delivery address

These are the basic elements of every order confirmation email, however, if you want to attract customers and encourage them to do business with you again then follow these strategies!

5 ways to optimize order confirmation email to build stronger customer relationship

Encourage customers to buy more

Making cross-sell offers in the order confirmation mail is an effective way to encourage your customers to buy more from you. After all, if a person has already bought from you, they’re more likely to buy again. 

You can encourage customers to buy more by sharing a ‘frequently bought together’ list in the confirmation email. For instance, if someone bought a shower gel from you then it’s reasonable to assume that they’ll also need a shower cap, body scrub, and moisturizer. It is also helpful for the customer because these products are all relevant.  

Now, the question arises which product needs a cross-sell?

The answer is simple, they all do!

Any product bought by the customer fills a need and creates a need for a new one. For example, if they buy a new phone, they’ll need a new phone cover and screen protector. The question is not whether the product needs a cross-sell, it’s about making it relevant to the customer. 

Quick Tip – Create a sense of FOMO by offering a limited-time offer in your order confirmation maile. Also, do not confuse the customers with too many options, just recommend 5 items to them.

Want to know the secrets of an effective email marketing strategy? Tap here

Boost social media followers 

Social media is an excellent tool to generate leads and sales, it also provides businesses access to more audiences. 

Adding social media buttons to your confirmation email can assist in boosting your followers. A higher follower count enables you to target a custom audience on Facebook, Twitter, and LinkedIn.

You can also ask customers in the order confirmation email to share their favorite products on social media. When they share it, their followers will click through to view the products, providing you with a chance to add a tracking code and launch a remarketing campaign on social media.

Motivate shoppers to join the referral program

Referral marketing is an effective way to persuade new customers to buy your products. Leverage order confirmation emails to encourage satisfied customers to promote your products, it’ll assist you in generating new leads and sales. However, to run a successful referral program, you need to incentivize your existing customers. For instance, motivate shoppers to share your products on social media with their followers by offering them a 10% discount on the next purchase.

Promote loyalty programs

Order confirmation emails are an important part of the post-purchase promotion strategy. If you’re running a loyalty program, the best time to promote it is right after the customer has placed an order on your website. 

You can run a loyalty program wherein the customers earn redeemable points every time they buy from you. This way you can turn a one-time purchase into repeat customers. Also, use this opportunity to remind shoppers of their total unredeemed loyalty points to encourage them to make a purchase. 

Quick Tip – You can occasionally send customers emails reminding them of their unused benefits that they’re missing out on. At ANS Commerce we provide our clients with complete performance marketing services. To find out more, request your free DEMO now!


Leverage user-generated content to boost sales

It is said that a picture is worth a thousand words, however, in the context of the order confirmation email, it is worth a lot more than that. 

Businesses that are serious about boosting their sales through order confirmation emails should consider using user-generated content (UGC).

UGC is any piece of content that your customer has posted on social media and online forums. It could be anything, photos, reviews, etc. Incorporating it in the order confirmation email assists in creating trust and authenticity. UGC can also assist in boosting sales, for example, if you add a review wherein a customer raved about buying, say, a bedsheet and a matching pair of the pillowcase, it will encourage the recipient to make a purchase. 

How can ANS Commerce assist you?

Are you worried about handling and managing customers’ orders? Well, leave everything to us, our in-house tech Kartify is a fully customizable, integration-ready proprietary brandstore platform. 

  • Completely mobile-friendly to offer seamless shopping experience to customers
  • In-built tools to collect customer data for remarketing campaigns 
  • Equipped with custom email reports. 

Still, having second thoughts? You can request a free DEMO now!

An order confirmation email is one of the most-awaited, engaging, and informative emails that a business sends to its customers. Therefore, brands should invest more time in creating them. Also, it helps businesses to sell more and gain loyal customers. With just a few tweaks, you can optimize your order confirmation email for higher engagement, traffic, and revenue. 

How A/B Testing can help you in upgrading your business?

Do you know which approach is the best to make your customers happy? Well, this is a question that every marketer gets confused about. The most common dilemma that businesses face these days is they think they understand customers. However, customer behavior is quite unpredictable. You just can’t afford to rely upon gut feeling or intuition as customers’ purchasing habits are very dynamic in this era of online shopping. Well, we have an amazing solution for you that is to conduct A/B testing. 

A/B testing is a statistical way to compare the two versions such as A and B to know which versions go better for you.

A/B Testing Process

Here’s an A/B testing framework you can use to start running tests –

  • Collect data to find out where you need to improve. Start with areas attracting high volume on your website, it will enable you to gather data faster. Look for pages with low conversion or high abandonment rates
  • Identify and set objectives to find out whether or not the new variations are performing better than the original version
  • After identifying your objective, start generating A/B testing ideas and hypotheses for why you think they will perform better than the current version. Prioritize them in terms of expected impact and level of difficulty in implementation
  • Use an A/B testing software to make desired changes in an element of your website experience. It could be anything from changing the color of a button to hiding the navigation elements
  • Run experiments and wait for your visitors to participate. They will be randomly assigned to either the control or variation version of the website. Their response to each experience is measured and compared to determine how each performed
  • Start analyzing the results after the experiment is over. You’ll find out how the two visions of your page performed and whether or not there is a statistically significant difference
Quick Tip – Running a successful A/B test requires years of experience and skill, it’s quite normal to feel overwhelmed by the extensive steps involved in the experiment. At ANS Commerce, we provide our clients with complete performance marketing services and take care of all the marketing planning and campaigns for them. Request your free DEMO today!

Benefits of A/B Testing

Boost Your ROI

A/B testing can assist you in analyzing the website visitor and customer behavior before investing in major decisions. It can assist you in avoiding unwanted risks by helping you focus your efforts and resources for maximum efficiency. Ultimately increasing your ROI, conversions, long-term customer loyalty, and other relevant metrics. 

Quick tip: You must know of every single point that took you to success, we recommend you to always take an independent variable first and measure its performance.

Prevent Cart Abandonment

The final goal of every website is to sell goods and services. However, getting visitors to follow through with checkout after clicking the add to cart button is not an easy task because usually, potential customers abandon their carts before paying. A/B testing can assist businesses in finding the optimal combination of tweaks to the order pages that will motivate the users to finish the purchase. 

The customer journey between checkout and entering a delivery address is the best place to implement the A/B testing. 

Want to know about constructive Website designing tips? Just CLICK HERE

Lower Bounce Rate

It hurts when a visitor just vanishes from the website in a few seconds. A/B testing is an easy way to determine the best combination of elements that will make the visitors stay on your website for longer. The more time they spend on your website, the more chances of them discovering something of value, resulting in conversion.

Want to know some amazing tips to fix your brandstore speed? CLICK HERE

Quick tip: You must experiment while creating a new page on web design, write fresh titles while testing the variations to boost conversions.

Improved User Engagement 

Elements of a website that can be A/B tested include the headline, images, call-to-action (CTA) forms and language, layouts, fonts, and more. Testing one change at a time helps in finding out which influenced user behavior and which did not. Implementing the winner variation will improve the user experience, resulting in overall success. 

Quick tip: If you are facing problems with tracking your website, ANS Commerce is here for you. We provide an in-house tool for marketing automation and detailed analysis to enhance your CTA. Request your free DEMO now!

How Can We Help You?

Well, now you know how incredibly A/B testing works in optimizing your business. But are you worried about how you will implement it? Well, no worries we are here to help you as ANS Commerce provides the best assistance when it comes to A/B testing. As it has special features like:

  • Experiments different audience sets: It experiments with different audience sets to analyze the best approach for the brand
  • Segmenting custom audience: It segments the custom audience into the basis of behavior on the website to know what works best for them
  • Tech & Product: ANS helps you in optimizing the load time of the website, one-page checkout for faster transactions, a data layer for better tracking, and a lot more features

Go ahead and request your free DEMO now!

We all know how dynamic e-commerce businesses are these days which is even more of a big alert for the companies who make certain decisions on gut feeling or intuition. That’s the reason  A/B testing is imperative and the most useful tool these days to drive your e-business growth. A lot of companies in the world have achieved a lot more than their goals by A/B testing and your business could be the next! What are you still thinking? Implement A/B testing now!

5 Easy Ways to Protect your E-commerce Store from Security Breach!

The pandemic has forever changed the behavior of people towards online shopping. Social distancing lets a lot of people shift towards online shopping. This also led to an increase in online transactions. Well, that’s good news for every online retailer. But, if we take a look at the other side, cybercriminals are getting wiser day by day, taking the advantage of the situation. 

The constant game of dog and thief is prevalent since digital technology has been introduced. We need innovative techniques to protect our e-business from cyberattacks.

It is already high time for you to defend your business by implementing the latest security systems. For your assistance, we have listed various steps by means you can safeguard your store from any type of security threats.

What is a Security Breach?

“A security breach occurs when a hacker is able to bypass all the protected security mechanisms and access the data without authorization.”

5 Easy Ways to Protect your E-commerce Store from Security Breach!

Let’s make data security and enforcement of data control your priority by implementing these 5 ways in your security system now!

1. Use a secure connection for check-out

Some marketers are still living in the misconception that if they use an HTTP protocol, their data is safe and secure. Do you think is it still safe if your user information is transferred directly to the server? It is obviously not, well the HTTP protocol does the same and the reason is it doesn’t have encryption. Hackers could easily use confidential information like ATM pins and bank account details.

Well, we suggest you use HTTPS Protocol as it encrypts the data sent between browser & server and has SSL (Secure Socket Layer). It doesn’t only secure your customers’ data from all ends but even protects business-critical information like intellectual property and employee data.

Do you want to set up a secure brandstore? Explore our in-depth guide on moving from offline to the online store here!

2. Reduce storing customers’ confidential Data

The first thing businesses try to do after spotting a new visitor on their brandstore is getting their hands on his/her data. However, if your website gets compromised your customers have to pay that price as it will open the doors for hackers to steal their information. Well, it’s a very wise decision not to store crucial information like bank or credit card details. In the short run, your customers will face a little problem in checking out as their cards are not saved. However, in the long run, it will save you from a lot of legal penalties.

Quick tip: You can encourage your customers to use other payment gateways that do not involve storing information for making transactions.

3. Maintain PCI compliance 

If for some reason you’ve to store customer data then we advise you to follow PCI compliances. It is a quick and simple way to check a long list of measures that need to be taken to ensure and safeguard your customers’ transactions. If you choose to miss this vital step your e-business might have to endure severe pain as it will take a lot more resources, funds, and time to rectify the data breach.

4. Conduct regular audits 

Conduct regular audits to check your security measures. External audits are an easy way to systematically review where your business currently stands with its data, network, and device security. It also assists in finding out if there are any potential security issues and how to tackle them before any damaging security breaches occur.

Quick tip: Don’t know how to conduct regular audits to ensure the security of your brandstore? Kartify ensures regular security audits, making it incredibly easy for you to manage your business operations. Request your free DEMO now!

5. Update your backend software

Is your website updated? When was the last time you updated your backend software? Your business could easily be the next target of a security breach. Updating the website regularly will act as a strong shield and will prevent cybercriminals from accessing your systems. 

Quick tip: After installing the latest version of software you are using, don’t forget to install a good ransomware blocker as it keeps your system safe from any illegitimate sources.


How can we assist you?

Are you confused about how you can safeguard your customers’ data? Well, we got you covered as your security of data and systems is paramount for us. Kartify – our brandstore tech will solve all your security related issues with the following features:

  • Regular Security audits with VA/PT; ISO / IEC 27001:2013 (WIP)
  • Cloud Armor & regular back-up & version control; data encryption
  • Proper access control for dev, deployment

What are you still waiting for? Request your free DEMO now.

In 2021, when cyber criminals are finding new vulnerabilities to exploit, it’s the need of the hour to implement these techniques into your e-business and protect your e-commerce platform from upcoming costly attacks.  

Upcoming Supply Chain Technology Trends That Can Amplify Your E-commerce Business

The pandemic exposed many ongoing and hidden issues in the logistics industry. Therefore, companies are now looking for ways to transform their supply chain models. One of those ways is to invest in new technologies for achieving higher efficiency. Businesses can no longer ignore the benefits technology offers to supply chain and business management. With proper data collection and centralization, trends like AI and blockchain can assist businesses to shape up and boost efficiency.

“The Covid-19 pandemic has simultaneously disrupted the supply chain industry, re-emphasized its significance, and created completely new goals and opportunities.” 

5 Supply Chain Technology Trends That Can Supercharge Your Business

1. Automate with artificial intelligence

artififical intelligence

Automation has been a growing trend in almost every industry for the past decade. The continued success indicates that it will only get stronger in the future. Recently, artificial intelligence(AI) is being leveraged for automation in the supply chain industry. AI algorithms can automate basic operations such as inventory management, delivery, and more by crunching past data. This saves a lot of time and eliminates the possibility of errors, resulting in higher efficiency. It also frees up the human resource to execute more complex tasks. 

The potential of AI is quite vast, it can be used to identify patterns in data and deliver valuable insights. They can be used, for example, to forecast product demand shortly. With artificial intelligence, logistics operations can become more efficient and accurate. 

Quick Tip – Automation is not limited to just manual tasks inside the warehouses. Companies are now investing billions to make driverless truck deliveries a reality. Although it will take years before being implemented industry-wide, issues like driver shortage and sustainability concerns will keep driving the demand. 

2. Boost transparency with blockchain

Over the years, blockchain has been called “the biggest breakthrough” and also “just hype”. However, it has proved its significance in multiple fields; the supply chain is one of them. 

The primary use of blockchain has been to facilitate transparency because obscurity in data sharing often harms a supply chain. Blockchain facilitates more transparent and accurate tracking in the supply chain, businesses can digitize physical assets and develop a decentralized record of all transactions, making it easy to track assets throughout the supply chain. It is completely immutable and incorruptible, making it more secure than the cloud. 

Blockchain can assist businesses in reducing fraud, especially in high-valued goods. It can assist them in understanding how raw materials and finished goods are passed through each subcontractor and reduce profit losses from counterfeit and gray market tradings.

“Blockchain is an open ledger of transactions distributed among computers in a particular network. Everyone on the shared blockchain has complete access to that ledger, thus, enabling complete transparency”

With the wider adoption of blockchain, logistic operations would become more transparent and efficient. 

3. Settle payments with smart contracts

“Smart contracts are computer protocols that automatically verify, control, and execute an agreement. The terms of the agreement are directly written into the lines of codes, therefore, eliminating the need for a middleman. The code controls the execution of transactions, which are trackable and irreversible.”

The tides of automation will not stop at AI and robotics, smart contracts have emerged as another technology to achieve it. They are transaction protocols that are meant to execute when certain conditions are met. In SCM, it could be used to automatically generate an invoice when the shipment reaches the destination or conducting financial transactions between the concerned parties. Smart contracts are being used to settle payments using cryptocurrencies. They remove the need for arbitration from a trusted party, making the process much faster.

4. Improve operational efficiency with digital twins

digital

Computer modeling in its current form never takes into account how products wear out and are replaced, how they become obsolete, or how owners modify them to suit changing needs. Digital twins enable interacting with the virtual model of product or part just like one would with their physical counterparts.

In the supply chain industry, a digital twin is a virtual supply chain replica that consists of multiple assets, warehouses, logistics, and inventory data. It has gained so much popularity in the industry because it offers improvements in technical and computational capabilities. It supports the entire value chain, from designing and construction to commissioning and operations. For instance, it can be used to collect product and packaging data and use the information to identify potential weaknesses and recurring problems to improve future operations. The technology can also be used to create accurate 3D models of the warehouses and experiment with layout changes or the addition of new equipment to see its impact, risk-free. Delivery networks can leverage the technology to provide real-time information to improve shipping and delivery. 

Are you looking for a warehouse? Check out these tips to choose a warehouse that suits all your business needs!

Quick Tip – We handle the complete ‘pick-pack-dispatch’ process & manifestation of the B2C orders with strict SLAs, thereby, leaving you free to focus on product development and customer acquisition. Request your free DEMO now!

5. Increase supply chain visibility(SCV) with IoT

Gone are the days when static SCV data was enough to satisfy customers and carriers. Nowadays, the demand for real-time SCV data has risen exponentially. Now, the question arises, how can companies obtain this real-time data? The answer is simple, through technology, specifically the Internet of Things(IoT).

With IoT sensors attached to shipment, companies can retrieve data required to track the location and condition of the goods along with the security of the shipment. It can provide real-time information like temperature, humidity, shock, and more for better shipment management. Also, it can boost efficiency by providing information about the machines, including predictive maintenance requirements, within a warehouse. 

How Can We Assist You?

These SCM trends are still in their early stages of adoption and are not implemented actively. However, If you’re someone who’s looking for logistics solutions, ANS Commerce is the right place for you. We manage warehousing, supply chain execution across channels and offer return management with JIT flexibility. We have warehouses in Mumbai, Bangalore, and Delhi NCR to offer seamless logistics solutions to our clients. Request your free DEMO now!

What can you expect from ANS?

  • Scale and knowledge – Extensive TPL network and marketplace partnerships facilitate better response and costs 
  • Flexibility – Custom solutions for optimized storage and seamless integration with client OMS and WMS 
  • End-to-end support – Manage all pieces of logistics by tapping order checkpoints including reliable return and refurbishment

The logistics industry stands amidst unprecedented times, but the future holds great promise. Adopting these innovations gradually will assist the industry in facing the challenges and help businesses achieve greater operational efficiencies. 

Google Ads: How They Work And Tips To Create An Effective Ad Campaign

Google Ads are an excellent way to drive traffic and generate leads for businesses. They enable retailers to create and share well-timed ads with the target audience. The ad shows up in the search results whenever the customer searches for goods and services in their niche. 

In this article, we will dive deep into the intricacies of a Google Ad campaign and explain how you can drive high-volume conversions.


“Google Ads connect businesses with the target audience when they are in the purchase stage of their customer journey” 

How Do Google Ads Work?

Advertisers create an ad and bid on the target keywords, the winner’s ad is placed at the top of the search results, in YouTube ads, and other partner websites based on the ad campaign selected. Google then displays the ad to users who have shown an active interest in their offerings.

Multiple factors influence your ability to create effective and responsive ads. We have compiled a list of such factors to assist you in developing high-yielding ads. 

1. Improve AdRank and Quality Score(QS)

improve rank

AdRank determines the placement of the ads, while Quality Score determines the AdRank. 

Quality Score is based on the quality and relevance of the ad, Google measures that by finding out how many people clicked on your ad. Focus your attention and resources on QS while setting up the campaign. Higher the Quality Score, lower the acquisition costs, and better the ad placement.

2. Set Your Target Location 

While setting up the Google Ad, you’re required to select a geographic area where the ad will be displayed. For a physical store, it should be within a reasonable radius of its location. If you have a brandstore and a tangible product, the location should be set to places where you ship. 

3. Conduct Keywords Research

research

Keyword research is an important part of the paid ad campaign. They should match with the searcher’s intent because Google matches the ad with search queries based on your keywords. 

Each ad group created within an ad campaign targets a small set of keywords, Google displays your ads based on them. Therefore, conduct thorough research before selecting the target keywords. 

4. Create Ad Copy

Creating an attractive ad copy for Google Ads is not difficult, you just need to flex both your art and science muscles. While crafting the copy, envision the visitor journey from the query, to ad copy, to the landing page. If there’s a hiccup along the way or they are not satisfied with the offering, they’ll abandon your site and hop on to your competitor’s. 

“An attractive ad copy matches the searcher’s intent, is aligned with relevant keywords, and addresses the customer pain points with clear solutions.”

The ad copy should include relevant keywords and details to entice the visitor into clicking on the ad. It should have a call to action to make sure the ad is only getting clicked by those interested in your offerings. 

5. Retarget Website Visitors

Retargeting or remarketing is a way to advertise to users who have previously interacted with you online but haven’t converted yet. It involves using a special tracking code to place cookies on the browser of visitors and serving ads on the Display and Search network. Retargeting is effective because potential customers need to see your ad more than once to convert. 

Want to know how to retarget website visitors to boost conversions? Read these 12 proven tips to increase your brandstore sales

Quick Tip – If you are still facing trouble with Google Ads, let us lend you a helping hand with our robust performance marketing solutions. To learn more, request your free DEMO now!

Now that you know how Google Ads work, it’s time to set up your ad campaign. Read ahead to learn how to create a successful Google campaign. 

Tips To Create Effective Google Ad Campaigns

Setting up the paid Google campaign is relatively quick and simple. After you land on the Google Ads site and click “Start Now”, it will take you through a series of steps to get the ad up and running. If you’ve curated the ad copy and images beforehand, the procedure will take no longer than ten minutes. 

There are certain steps one needs to take to ensure the ads are optimally set up and easily trackable. Below, we’ve mentioned a few such steps to help you get the most out of the campaign. 

Want to drive high-volume traffic to your brandstore? Read on 

1. Link Google Analytics to Google Ads

google ads

Your website most likely has Google Analytics installed to track traffic, conversions, goals, and other metrics. You need to link it with Google Ads for better results. Linking them makes tracking, analyzing, and reporting between channels and campaigns much easier since you can view them all in one place.  

2. Implement Funnel Strategy 

Funnel optimization is a versatile strategy that will boost the reach of your campaign, attract the audience, and make conversions more profitable. 

The Google Ads funnel strategy uses a series of campaigns to guide prospects through their customer journey. It is created to attract audiences, generate interest and demand, encourage them to actively search for products and services in your niche, and turn them into paying customers. It achieves its goal with targeted content and offers.

3. Set Up Conversion Tracking 

tracking

Conversion tracking informs you whether or not the ads are bringing the desired results. The insight collected from the conversion data can assist you in fine-tuning the campaign to drive more traffic and sales. 

Conversion tracking produces data that facilitates you to make data-driven decisions, identify high-performing keywords, and optimize the campaign. 

Quick Tip – A low converting ad could also be explained by insufficient landing page content. Providing relevant and valuable content on the website can work wonders for your conversion rate. 


4. Leverage Enhanced E-commerce 

Enhanced e-commerce plugin provides the comprehensive data businesses need to make an informed decision. It enables them to analyze which products the customers are viewing, adding to or removing from their baskets, and buying. It facilitates identifying trends or pushing the data collected into Google Display Network for remarketing purposes. 

How Can ANS Commerce Assist You?

Creating and launching a successful Google Ads campaign requires a certain skill set and prior experience, not possessed by everyone. ANS Commerce, India’s #1 full-stack e-commerce enabler provides custom performance marketing services, leaving you free to focus on product development and customer acquisition. Our in-house tech Kartify is built to track all the customer data and logs to make it easy for the business to make informed decisions. Request your free DEMO  today!

 What can you expect from ANS Commerce?

  1. Account Hygiene – We conduct regular brainstorming sessions with the client team and share the preview link before going live with the campaign
  2. Experiments – We regularly experiment with different audience sets and customize the ad content for different customer personas 
  3. Business & Analytics – We offer in-house tools for automating manual tasks to save time and resources 

Given its reach and authority, Google Ads should be an important part of your marketing strategy. Implement the tips and tricks we covered to get started and keep optimizing the campaign for better results. 

Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model

platform

The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

product prices

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media

media

Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources. 

Prominent Tips to remember while choosing an E-commerce Warehouse

Are you forgetting something important in the hassle and excitement of setting up an e-commerce store? We just wish you are not forgetting the most important aspect i.e. Warehousing, which is the heart of any e-commerce company and can make a huge difference to your bottom line. A good warehouse and inventory management system can let you save a huge sum of money while meeting your customer demands at the same time. Well, we all know that a good warehouse has infinite benefits to your e-commerce business, but the question is ‘How can we select a good e-commerce store’. Well, we are here with the ultimate solution.

“An e-commerce warehouse is a lot more than a place for just storing your goods. It is a place that keeps your goods safe and secured, helping you track their movement.”

Factors every e-commerce merchant must keep in mind while selecting a Warehouse!

1. Location proximity

proximity

There is no benefit of having a warehouse that is distant from your consumers as it will take huge travel costs and time, which will eventually dissatisfy your customers. But on the other end choosing a warehouse close to your customers can reduce your travel costs and time. This way you can make your customers happy. Your first step before selecting a warehouse must be determining your consumer base by pinpointing the regions you are thinking to serve.

Quick Tip: In the process of choosing a warehouse, you must ensure that it has substantial prerequisites for your goods

2. Number of SKUs

Warehouses not only store goods but also serve us with functions like tracking inventory items, estimating adequate storage, and calculating storage charges. Well, these functions are completed by Stock Keeping Units. This is the ultimate solution for companies who deal in a diverse and variety of products as they are able to determine stock levels easily. They don’t have to pay much and are able to turn over their inventory quickly and efficiently. Large companies have plenty of SKUs in their warehouses and that is the main reason for their smooth operations. That’s why you must see the number of SKUs before selecting any warehouse.

Quick tip: If you have large SKUs and slow turnover rates, standalone warehousing will be a cost-effective solution for you.

3. Integration of Advanced technology

technology

With the development of technology, warehouse operations are drastically evolving day by day. It provides a number of benefits such as faster production times, diminished risk of processing errors, better management of inventory, and many more. Well, this makes one thing clear that a warehouse must be integrated with the best and advanced technology to get smoother operations. Enhanced services driven by advanced technology such as pick by vision, drones electronic data interchange, etc. are a must in warehouses these days.

Quick tip: Softwares are less expensive and offer you a better rate of investment than automated solutions.

4. Availability of Workforce

workforce

The physical space of your warehouse is not just a location as it has many more factors inclined to it. One of the prominent factors is the availability of the workforce. Well, the workforce is not just people willing to work but people with proficient skills willing to work at the right price. It’s better to determine your workforce needs beforehand. You can do that by researching the demographics of the area by gathering knowledge on their education level and average incomes. Your work doesn’t end by hiring the right set of the workforce as you need to even understand them well as this will affect your turnover rates, employee retention, and productivity.

Want to know the complete process of order fulfilment? Read on 

5. Flexibility and longevity

It is integral to think long-term and understand the potential of your warehouse. For that, you must analyze the growth of your company in the future. For instance, if you think there is room for expansion in the coming years then your warehouse must be flexible enough to adapt to the change and accommodate the growth. 

6. Return Management

If you are running an e-commerce business you already know that returns are a vital part of this business. It’s very important to manage the returns successfully as it is normal for people to return items that do not meet up their expectations afterward. To execute return management efficiently, your warehouse must have all the functions to handle the return process efficiently once the goods arrive back at the warehouse. The warehouse must refurbish the returned stock properly for a quick turnaround in inwarding, resulting in less blocked inventory. Also, it saves time and cost.

Quick tip: Don’t know how to manage order returns? Leave everything to ANS Commerce as we assist businesses with an efficient return management system that too with JIT Flexibility as per business requirement for fresh and returns inward management. Request your free DEMO now!

How can we assist you?

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Choosing a warehouse is not an easy task as it requires a lot of planning and researching. But we assure you that keeping in mind these factors you will be able to choose the best warehouse for your e-business that will make the best of its potential.

E-commerce Blogging Tips: 7 Brilliant Suggestions to Boost your Brandstore Sales!

E-commerce businesses put constant efforts into marketing and branding strategies. Be it their brandstore, or social media channels, you will find aesthetically pleasing visuals with short-crisp content. 

Now, visit your favorite brand’s website and check their blog segment. You will hardly find any blog. This is one of the biggest mistakes businesses commit. What they don’t understand is, to communicate their offerings with the users, social media and brandstore are not enough, especially if you are a B2C business. 

Blogging not only helps your customers understand your brand better but also increases your inbound traffic.

“While your blog must add value to the reader’s knowledge, it must harness the power of persuading them a step further.”

7 Incredible Blogging Tips to Rev Up your E-Commerce website! 

1. Focus on value-added content

Marketers focus on quantity than quality when it comes to writing blogs. The trick might stand true for social media, but for blogs, create content to entertain, educate and empower your audience. If your write-up is not adding value to your reader’s lifestyle, it’s of no use. To make it winsome, study the needs of your audience first, then make the content accordingly. 

Quick tip: Data and stats add a context and support your statement. Try to use numbers as often as possible. For example, you are a business dealing in alcohol-free fragrances. To sell your offerings, tell people about the disadvantages of alcoholic perfumes in numbers, supporting your statement. Additionally, you can also mention the benefits of using alcohol-free fragrances while featuring your product portfolio. 

2. Don’t lose the consistency

Focusing on quality doesn’t mean you will be inconsistent and post once every six months. Consistency is a must to attain traffic. Post at least twice every week to notify your customers. Keeping your posting schedule consistent makes it easier for the readers to expect new content from you. If you can’t manage, you can even hire people on a freelance basis. Seeking help from a professional would only strengthen your content marketing strategy. Be consistent, you will see the results automatically. 

3. Tie your blogs to the product pages 

For all SEO professionals, this is one of the best techniques to increase your website’s ranking organically. Curate content for the blog while linking your offerings. For example, you are writing a blog on “10 bootcut jeans you can’t afford to ignore in 2021.” Here, you can add your brand’s products to the blog with a ‘BUY NOW’ button. Also, remember not to add too many links as this can create clutter in the minds of the users. 

Quick tip: Can’t boost your website’s traffic organically? Well, invest in our performance marketing solution, made with a special focus on lead generation and ROAS. To know more, request your free DEMO now! 

4. Put your emphasis on meta descriptions 

Adding a meta description in your blog is similar to adding ad copy in your google ads. Without a meta description, it’s impossible for the blog to rank. Moreover, it’s one of the first things people read when your blog comes in the search results. Many e-commerce websites, either don’t use meta description or use the same content for all the blogs. If you want people to read your blogs, you need to create fresh meta descriptions for each blog. 

5. Don’t forget to optimize your images

Images act as proof of your written content. If they are pixelated and don’t resonate with your text, they are of no use. To optimize your images for the blogs, it’s important to use high-quality images. But, don’t forget to compress so that they don’t take time to load. Secondly, use the ALT tag in your image code. It helps your images to appear in the google image search. 

Want to design your e-commerce website from scratch, but don’t know how to? Read on!

6. Talk less about your products and more about people

Times have changed and so have people. There’s no room for fancy content with persuasive promotions. People read blogs to either gain knowledge or get entertained. They don’t want to read your sales pitch in the shape of a blog. Understand your audiences’ needs first and then make your content accordingly. In short, don’t surround your blog with the offerings, rather give people the solutions for their problems. Once they start trusting you, they’ll definitely buy from you. 

7. Simplify your URLs 

Your blog’s ranking is directly dependent on its URL. If you use complicated URLs with too many conjunctions and articles, your sites’ ranking will immediately dip as it’s hard for search engines to read. Try to use simple plain English. Also, don’t forget to include the primary and secondary keywords in the URL. 

How can we help you?

Are you still confused as to how you can market your offerings and fuel your e-commerce business? Consult us for all your e-commerce needs and we will help you scale your business. From performance marketing to warehousing & order fulfillment to marketplace management to brandstore tech, leave everything e-commerce to ANS Commerce. To know more about us and our offerings, request your free DEMO now! 

Quick tip: Still couldn’t understand how can you make the most out of blogging? Below are the links to the blog segments of some of our partner brands’ websites. Check it out and ace the knack of blogging! 
https://www.mystereparis.com/blog
https://www.kayayouth.com/blog
https://blog.ruosh.com/
https://blog.khadims.com/
https://blog.rossobrunello.com/

Many brands don’t understand the importance of blogging, but we hope you will follow the above-mentioned tips to get increased visibility and brand awareness. Also, don’t forget to share your blogs on social media channels as they help you create backlinks, increasing the engagement of your content.